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    "ocrText": "- 5 -\nquote -- \"After every rap we sit around and we ask each other, what\nquestions have we answered; what ideas would children take away from\nthis episode that we have just made?\" And in the research community\n-- this was at a Children Now conference and some of you were there\n-- in fact, you were there by television -- everybody said, you asked\nwho? They said, we asked ourselves.\nUntil we start asking the children, until we start doing\nthe research, something other than market research, until we leave a\nprogram like \"My So-Called Life, -- one of the few decent, programs\nfor young people that the commercial ever made that was cancelled.\nNot enough eyeballs to sell. Not a wide enough range of children\nwatching it. And every network has done that. I can remember \"Hot\nHero\nSandwich\" on NBC -- a wonderful, wonderful program. What\nhappened to \"Big Blue Marble\" on ABC? And many, many, many more.\nIt is incompatible. The system is incompatible.\nYou've\ngot to do it because air waves belong to the people, the children\nbelong to the people. And you've got to have something for kids that\nis theirs.\nMS: MANZANO: Well, I'd just like to say, the private\nsector won't pick up the slack because I'm always amazed that \"Sesame\nStreet\" hasn't been imitated in the private sector. We've been on\nthe air so long, and everybody agrees that we're great. But nobody\ncares to sort of -- to imitate us. And like you said, there were all\nthese wonderful shows for children that got cancelled right away.\nI was asked once to write for a children's show on\ncommercial television. And I asked, what age group is this show\naimed at? And they said, oh, you know, kids. (Laughter.) Well, how\ncould -- you don't write for a three-year-old - the same way you write\nfor a five-year-old, and certainly not a seven-year-old So I knew\nimmediately that they hadn't even examined themselves and they didn't\neven know what they were going to say to these children. It was\nbottom line. And they started out with the result of what they\nwanted their show to do which was sell a certain product -- not what\nthe show was about.\nMS. CHARREN: And one of the worst problems that\nhappened in the last few years is that the show itself has become a\nproduct too often on children's television on commercial\nbroadcasting. And that's unfortunate because it -- that line between\neditorial and commercial speech so you don't know who's talking to\nyou:\nMORE"
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