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commercial television, for them to fulfill a nurturing developmental
responsibility when that is not, as they clearly understand, their
bottom line.
So part of what we have to do as a society is to assign
different roles and responsibilities to different sectors of our
society. And commercial television has a different role and
responsibility, particularly as it pertains to children, than public
broadcasting.
And I think without that kind of choice, it is very
difficult for parents, even those trying hard to be conscientious
ones, Joan, to do what they believe they should do. I mean, teaching
values to children in between commercials on Saturday morning
cartoons is a lot harder, believe me, than watching "Sesame Street"
or "Mr. Rogers" or "Barney" or something like that with your child.
So it's not an either/or. And that's what I think we
have to keep trying to emphasize. It is not an either/or where it's
only commercial television or it's only public broadcasting. It is
both. And we have to see the responsibilities, particularly for
child rearing, in a much broader way so that each sector of our
society, starting with parents, but expanding far beyond just the
nuclear family, understands they have a role in determining how well
our children turn out.
And that's really what your research has shown is that
we know children are going to watch television. What we have to do
is provide the best possible choices. But if we don't have the
choice, then we've already made the decision, haven't we? And that's
what we're trying to avoid in this discussion about what happens with
the future of public television.
MR. WRIGHT: I'd like to add a parenting anecdote
because I think you did bring in parents and you did bring in
teachers, and they are going to be critical in the future of kids
understanding and use of media.
And I'd just like to tell a very quick story. I
have
four grandchildren, two more on the way. And these four kids love
to
watch television. They watch lots of television. But none of them,
as yet, know that there is such a thing as commercial broadcast
entertainment television. I'm not even sure about PBS. And the
reason is that television for them is something that you take off the
shelf in a little box and put it in a machine and play it. And on
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"ocrText": "- 7 -\ncommercial television, for them to fulfill a nurturing developmental\nresponsibility when that is not, as they clearly understand, their\nbottom line.\nSo part of what we have to do as a society is to assign\ndifferent roles and responsibilities to different sectors of our\nsociety. And commercial television has a different role and\nresponsibility, particularly as it pertains to children, than public\nbroadcasting.\nAnd I think without that kind of choice, it is very\ndifficult for parents, even those trying hard to be conscientious\nones, Joan, to do what they believe they should do. I mean, teaching\nvalues to children in between commercials on Saturday morning\ncartoons is a lot harder, believe me, than watching \"Sesame Street\"\nor \"Mr. Rogers\" or \"Barney\" or something like that with your child.\nSo it's not an either/or. And that's what I think we\nhave to keep trying to emphasize. It is not an either/or where it's\nonly commercial television or it's only public broadcasting. It is\nboth. And we have to see the responsibilities, particularly for\nchild rearing, in a much broader way so that each sector of our\nsociety, starting with parents, but expanding far beyond just the\nnuclear family, understands they have a role in determining how well\nour children turn out.\nAnd that's really what your research has shown is that\nwe know children are going to watch television. What we have to do\nis provide the best possible choices. But if we don't have the\nchoice, then we've already made the decision, haven't we? And that's\nwhat we're trying to avoid in this discussion about what happens with\nthe future of public television.\nMR. WRIGHT: I'd like to add a parenting anecdote\nbecause I think you did bring in parents and you did bring in\nteachers, and they are going to be critical in the future of kids\nunderstanding and use of media.\nAnd I'd just like to tell a very quick story. I\nhave\nfour grandchildren, two more on the way. And these four kids love\nto\nwatch television. They watch lots of television. But none of them,\nas yet, know that there is such a thing as commercial broadcast\nentertainment television. I'm not even sure about PBS. And the\nreason is that television for them is something that you take off the\nshelf in a little box and put it in a machine and play it. And on\nMORE"
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