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Q: If Congress, in passing the Act, did not require a specific
number of hours of educational programming, why should the FCC
mandate a number?
A:
The Act did not require a minimum numberin statute, but it
did not preclude the FCC from setting a minimum number as a way
to enforce the Act.
Clearly, the lack of clear guidelines is leading to a lack
of compliance with the act. The, clear guidelines for commercial
timelimits has resulted in greater than 90% compliance with those
limits. In addition, broadcasters, including the association of
independent broadcasters (INTV) have argued that greater
certainty is needed. INTV recommended a minimum of 2 hours a
week.
Q;
The NAB says that the Act specifically prohibits a minimum
requirement for childrens educational programming.
A:
The Act makes it clear that Congress is not setting a
minimum number of hours by statute. It does not preclude the FCC
from setting a minimum number of hours.
Q:
Why three hours a week?
The Administration is recommending a minimum of 3. hours a
week, and preferably more, of programming specifically designed
to educate. We hope that most broadcasters will air more than 3
hours a week of educational programming.
Although the NAB has testified that the average station airs
3.5 hours a week, many of these hours are filled with shows that
are primarily, entertainment programs rather than programs
specifically designed to educate children.
We feel that 3 hours should be an absolute minimum, and hope
that many broadcasters do more.
Q:
Does educational programming actually make a difference?
Why is it important?
Most parents know very well that their chidlren learn from
television But studies over the years have found that
educational programming contributes to children's success in
school
A recent study conducted at the University of Kansas found
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