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providing positive, informational programs for children. A report
by Squire Rushnell, former vice president for children's programs
at ABC-TV, found that the availability of educational programs
for children had gone from approximately 11 hours per week on the
average network in 1980, prior to deregulation, to approximately
1.5 hours per week in 1990
In addition, Congress was concerned about the over-
commercialization of children's television -- essentially,
programs that were really half hour commercials for toys.
What were the requirements of the Act?
The Act contained the following two major provisions:
1) reinstatement of commercial time limits during children's
programming to not more than 10.5 minutes/hour on weekends
and not more, than 12 minutes/hour on weekdays.
2) a requirement that commercial television broadcast
licensees, as part of their public interest obligations,
meet the educational and informational needs of the child
audience through their overall programming as well as
through programming specifically designed to meet the
educational and informational needs of children.
What was the purpose of the Act?
The Act was designed to increase the amount of éducational
and informational television programming available to children
and to protect children from over-commercialization of
programming. In passing the Act, Congress noted that children's
programming then consisted primarily of reruns of adult or family
comedy, variety or dramatic programs. In addition, on average,
each of the networks aired an after-school special one day a
month during the school year and independent stations tended to
offer programs to children during the week that consisted of
animated cartoons, often with commercials for toys based on the
program's characters associated with them.
The Act required licensees to demonstrate at renewal how
they have served the educational and informational needs of
children, including serving their cognitive/intellectual or
social/emótional needs Congress suggested that examples of
educational or informational shows might include programs like
"Fat Albert and the Cosby Kids" which dealt in a meaningful way
for children with issues such as drugs, divorce, friendship and
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"ocrText": "providing positive, informational programs for children. A report\nby Squire Rushnell, former vice president for children's programs\nat ABC-TV, found that the availability of educational programs\nfor children had gone from approximately 11 hours per week on the\naverage network in 1980, prior to deregulation, to approximately\n1.5 hours per week in 1990\nIn addition, Congress was concerned about the over-\ncommercialization of children's television -- essentially,\nprograms that were really half hour commercials for toys.\nWhat were the requirements of the Act?\nThe Act contained the following two major provisions:\n1) reinstatement of commercial time limits during children's\nprogramming to not more than 10.5 minutes/hour on weekends\nand not more, than 12 minutes/hour on weekdays.\n2) a requirement that commercial television broadcast\nlicensees, as part of their public interest obligations,\nmeet the educational and informational needs of the child\naudience through their overall programming as well as\nthrough programming specifically designed to meet the\neducational and informational needs of children.\nWhat was the purpose of the Act?\nThe Act was designed to increase the amount of éducational\nand informational television programming available to children\nand to protect children from over-commercialization of\nprogramming. In passing the Act, Congress noted that children's\nprogramming then consisted primarily of reruns of adult or family\ncomedy, variety or dramatic programs. In addition, on average,\neach of the networks aired an after-school special one day a\nmonth during the school year and independent stations tended to\noffer programs to children during the week that consisted of\nanimated cartoons, often with commercials for toys based on the\nprogram's characters associated with them.\nThe Act required licensees to demonstrate at renewal how\nthey have served the educational and informational needs of\nchildren, including serving their cognitive/intellectual or\nsocial/emótional needs Congress suggested that examples of\neducational or informational shows might include programs like\n\"Fat Albert and the Cosby Kids\" which dealt in a meaningful way\nfor children with issues such as drugs, divorce, friendship and"
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