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required under the Act. Specifically, the Commission noted that
a January, 1992 field audit reviewing broadcaster and cable
advertising practices found compliance rates exceeding 90
percent.
On the other hand, the Commission found that there had been
virtually no response to the Act's requirements that stations
provide educational programming, and that recent renewal
applications show little change in available programming that
addresses the needs of the child audience. The Commission noted:
*
The number of hours and the time slots devoted to
children's programming do not appear to have substantially
changed. Further, with few exceptions, the educational and
informational programming broadcast appears to be those same
few programs set forth in the legislative history for
illustrative purposes.
* Moreover, while practically all licensees filing renewal
applications in the current renewal cycle have identified
some regularly scheduled, standard-length children's
programming aired during their license term, the amount of
such programming is, in. some cases, very limited. Many of
these licensees place substantial reliance on short-segment
vignettes and public service announcements to satisfy their
[Children's Television Act] obligations.
In this review; the FCC found that while stations were
nominally complying with regulations governing children's
programming, there had been virtually no change in the amount or
type of children's programming since passage of the Children's
Television Act The FCC stated that the level of performance of
broadcasters was not, in the long term, consistent with the
objectives of the Act. The Commission stated, however, that it
did not attribute broadcaster performance to an unwillingness to
comply or any intentional disregard for their responsibilities:
Rather, the Commission suggested, broadcasters may remain
uncertain as to the scope of their programming obligations.
The Commission stated its belief that broadcasters should
place their primary reliance in establishing compliance with the
Act on standard length programming that is specifically designed
to serve the educational and informational needs of children.
The Commission further stated that broadcasters should "focus on
programming that has as its explicit purpose service to the
educational and informational needs of children, with the
implicit purpose of entertainment, räther than the converse
"
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"ocrText": "required under the Act. Specifically, the Commission noted that\na January, 1992 field audit reviewing broadcaster and cable\nadvertising practices found compliance rates exceeding 90\npercent.\nOn the other hand, the Commission found that there had been\nvirtually no response to the Act's requirements that stations\nprovide educational programming, and that recent renewal\napplications show little change in available programming that\naddresses the needs of the child audience. The Commission noted:\n*\nThe number of hours and the time slots devoted to\nchildren's programming do not appear to have substantially\nchanged. Further, with few exceptions, the educational and\ninformational programming broadcast appears to be those same\nfew programs set forth in the legislative history for\nillustrative purposes.\n* Moreover, while practically all licensees filing renewal\napplications in the current renewal cycle have identified\nsome regularly scheduled, standard-length children's\nprogramming aired during their license term, the amount of\nsuch programming is, in. some cases, very limited. Many of\nthese licensees place substantial reliance on short-segment\nvignettes and public service announcements to satisfy their\n[Children's Television Act] obligations.\nIn this review; the FCC found that while stations were\nnominally complying with regulations governing children's\nprogramming, there had been virtually no change in the amount or\ntype of children's programming since passage of the Children's\nTelevision Act The FCC stated that the level of performance of\nbroadcasters was not, in the long term, consistent with the\nobjectives of the Act. The Commission stated, however, that it\ndid not attribute broadcaster performance to an unwillingness to\ncomply or any intentional disregard for their responsibilities:\nRather, the Commission suggested, broadcasters may remain\nuncertain as to the scope of their programming obligations.\nThe Commission stated its belief that broadcasters should\nplace their primary reliance in establishing compliance with the\nAct on standard length programming that is specifically designed\nto serve the educational and informational needs of children.\nThe Commission further stated that broadcasters should \"focus on\nprogramming that has as its explicit purpose service to the\neducational and informational needs of children, with the\nimplicit purpose of entertainment, räther than the converse\n\""
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