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HRC [Hillary Rodham Clinton] Involvement in Business Partnerships
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HRC [Hillary Rodham Clinton] Involvement in Business Partnerships
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Shirley Sagawa's Files
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HRC Involvement in business/social sector partnerships
Prescription for Reading
The First Lady launched the Prescription for Reading Partnership in 1997, challenging
publishers, booksellers, pediatricians, librarians, health centers, and others to work together to
make sure that ever infant and toddler who goes to a doctor returns home with a book. By the
end of 1998, 5,000 doctors had been trained to prescribe reading and books were being
prescribed at approximately 200,000 doctor's appointments a year. Along with the nonprofit
organizations Reach Out and Read and First Book, Scholastic was an early member of the
partnership - donating books to local Reach Out and Read Coalitions in many cities, offering
challenge grants (for every $100,000 raised nationally, 5,000 books will be given nationally), and
even expanding their multi-lingual book program to include such languages as Bengali,
Vietnamese, Arabic, and Serbo-Croatian.
Save America's Treasures
As part of the celebration for the new millennium, The White House Millennium Council
launched the Save America's Treasures initiative to renew the commitment of all Americans to
preserve and protect the historic and cultural treasures of our country. Nonprofit partners of the
Council include The National Trust for Historic Preservation, the National Park Foundation, and
Heritage Preservation. They have been joined by dozens of corporate partners interested in
helping to inspire all Americans to "Honor the Past; Imagine the Future." Corporate partners
include:
Warner Brothers, which created a commemorative CD called "Sing America: A
Celebration of America and Its Music," and featuring artists such as Frank Sinatra, Elvis Presley,
and Stevie Wonder. Net profits from the CD will support Save America's Treasures and will be
used to create an endowed fund for preservation to be administered by the National Trust.
Polo Ralph Lauren, which pledged $10 million in response to the President's call to
preserve the original Star Spangled Banner, the flag that inspired the creation of our national
anthem. The project was attractive to Polo Ralph Lauren because the company uses the flag in
its product line.
General Electric, which donated $5 million to help preserve and restore Thomas Alva
Edison's historic research laboratory, one of the National Trust for Historic Preservation's "most
endangered historic places."
Children's Health Insurance Program (CHIP)
The First Lady helped to create and promote the new Children's Health Insurance Program,
which provides health insurance for the millions of children who are currently uninsured. This
campaign engages a broad-based, public-private coalition to educate and assist parents in
enrolling their children in Medicaid. Among the many corporate partners are Bell Atlantic,
which partnered with the National Governors' Association to establish a toll-free number
providing state-specific information for families; Pfizer, K-Mart, General Motors and others,
which agreed to provide information about CHIP with their products; and ABC, NBC, Univision,
Turner Entertainment, and Viacom, which agreed to air public service announcements for the
campaign.
National Campaign to Prevent Teen Pregnancy
Founded in 1996, the National Campaign to Prevent Teen Pregnancy is a nonprofit initiative
created in response to the President's call for an end to the epidemic of teen pregnancy. The
campaign's media task force has enlisted the support of ABC Television, which developed a story
line in one of the network's popular soap operas and created an aired a public service
announcement aimed at encouraging parents to get involved. Black Entertainment Television
created a special series of four live Teen Summit shows to spark discussion on different aspects
of teen pregnancy prevention. In 1999, the Campaign and Teen People co-sponsored the "Take
A Stand Against Pregnancy" contest, which challenged readers to create their own PSAs on teen
pregnancy prevention, to be published as a full-page ad in the magazine.
Medicare Mammography Campaign
The First Lady launched the Medicare Mammography campaign, which brought together dozens
of partners to stress the importance of mammograms in the prevention of breast cancer.
Corporate partners include American Greetings, which created electronic greeting cards for
people to send to women to encourage them to receive mammograms; the National Association
of Chain Drug Stores, which distributed posters and pre-printed prescription bags to its members
to focus consumer attention on October as breast cancer awareness month; and 1-800-Flowers,
which implemented a special mammogram reminder program on its Web and AOL sites and
included a special payroll message reminding employees to go for their mammograms.
Vital Voices
Vital Voices, an initiative of the State Department, creates partnerships throughout the world to
support the full participation of women in the economical, social, and political progress of their
countries. The First Lady has convened Vital Voices conferences around the world and has seen
firsthand the important role that private sector institutions play. For example, in Northern
Ireland, over $2 million was pledged to support the Vital Voices objectives. Companies included
Ford Motor Company, which formed a partnership with a community development corporation
in Detroit to increase the economic sustainability of community organizations in Northern
Ireland; Marriott Corporation agreed to provide paid internships in the US for students in the
hotel and tourism industry in the region; and Shrum, Devine and Donilon (a political media and
strategy firm), together with nonprofit partners, trained women from Northern Ireland in
communications and lobbying strategies. Discovery Communications created a series of public
service announcements to share the voices of women around the world.
American International Health Alliance
Mrs. Clinton has visited hospitals and health clinics in developing countries around the world
that are in desperate need of access to new technology, training, and resources. The American
International Health Alliance pairs US health care institutions with those in the New Independent
States of the former Soviet Union and in Central and Eastern Europe. For example, four St.
Louis hospitals were paired with three hospitals in Riga, Latvia. The partnership established
special programs and medical protocols in maternal/child health, cardiology, hospice, pediatric
infectious disease, community health, and administration. Latvian Fellows received Washington
University Internet and Library access training so the partners can communicate about cases.
Other outcomes of the partnership included the improvement of the diagnostic ability of the Riga
microbiology lab, the introduction of ultrasound into the prenatal care of Latvian mothers, and
revised curriculum for the Latvian Medical Academy.
Girls Education
In many less developed countries, due to custom or lack of resources, girls are denied access to
education, even in the earliest grades. The First Lady has spoken out about the importance of
educating girls and women, and has seen how the private sector has made a difference in many
countries. For example, in Morocco, Wafabank adopted a school in Casablanca and the
Moroccan Bank for External Commerce plans to build 100 schools in rural areas. In Guatemala,
coffee producers are administering a government program that supports thousands of
scholarships for girls in over 2,600 schools. In Malawi, a South African publishing house is
printing supplementary school materials, and in Egypt, the business community is underwriting
the construction costs of more than fifty girls schools.
Coming Up Taller
Mrs. Clinton serves as honorary chair of the President's Committee on the Arts and the
Humanities and was involved of the creation of its Coming Up Taller program, which identifies
promosing arts and humanities programs and the characteristics that make them successful. In
1997, Mrs. Clinton's office introduced Samsonite Corporation, which was in search of a way to
help children, to the program. Samsonite's enthusiasm led to 40 additional companies joining
the initiative to support the awards and to contribute to the program in a variety of ways. For
example, Samonite has developed the Samsonite Luggage Art Program, which turns harddside
suitcases into canvases for collectible art. Celebrities from sports, the visual and performing arts,
and other professions create these works of art, which are auctioned off tot he general public,
generating funds for the program.
INFORMATION TO INCLUDE IN FOREWORD
Civil Society - why it's so important for the business and social sectors to work together, so
much interconnectedness, three legged stool, etc. (see speech excerpt).
It Takes A Village - businesses have a role in the village - they can make the workplace
family friendly, create quality children's products, and combine sound management with
social vision. (note the business chapter in ITAV focuses a lot on why corporations
shouldn't close plants and should be more socially responsible - not quite the right angle for
this book, which is about how partnerships serve mutual self-interest)
How she has seen firsthand how important business involvement has been in some of the
projects she has been involved in (see memo) - mention some of the ways they have
contributed such as creating public awareness around an issue (often in a far more effective
way than the government could do), providing cash resources to fund the project, and
providing other resources (such as books through Prescription for Reading)
Comments about AmeriCorps/Eli/Shirley