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Legal Misrepresentation [1]
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THE WHITE HOUSE
Fill Legal Hings FROM:
WASHINGTON
MEMORANDUM FOR WHITE HOUSE AND EXECUTIVE BRANCH STAFF
Francis Thomas Sobol
Special Counsel To The President
SUBJECT: Policy Guidance on Non-White House Uses of the President's and First
Lady's Likeness, Words, or Activities as well as Images of the White
House and the Presidential Seal
Background
The President receives many requests from individuals, businesses, educational institutions, and
others to use his name, likeness (pictures or video tape), activities, or words to promote a variety
of endeavors. Businesses, individuals, and communities often propose to use pictures or references
to the President's visits or words to promote their products, services, or potential. Various
companies desire to use a likeness of the President, the First Family, the White House or the
Presidential Seal to capture the attention of the public for their advertising and in the process
create a linkage (intentionally or otherwise) between their products or services and the President.
White House Policy Against Commercial Entanglements for the President
The White House's long-standing policy is to refuse permission to use the name, likeness, words,
or activities of the President, his family, or the White House itself, in advertising or commercial
promotions in any way that suggests a connection between the President, his family, or the White
House, and the advertising or promotion, notwithstanding the merits or reasons that accompany
the request. The Vice President also subscribes to this policy and its implementing procedures.
Exceptions to the Policy
The reproduction of the likeness, words, or activities of the President, his family, the White House,
or the Presidential Seal in educational materials or presentations may be allowed by the White
House on a case by case basis. The test for approval is whether the use avoids creating an
impression of a Presidential endorsement or approval of a commercial product, service, or
enterprise. In addition, permission may be granted to use the President's likeness or that of the
White House in fund raising activities conducted under Government auspices or involving a
worthwhile charitable or philanthropic endeavor after a case by case review of the merits of the
request.
Procedure for Policy Enforcement
Prior written approval must be obtained from the Counsel to the President for all non-White House
of the likeness, name, words, or activities of the President, his family, or the White House
itself. uses The same policy applies to proposed uses of the Presidential Seal; however, uses of the Seal
are also governed by Federal law as codified at 18 U.S.C. I 713.
Violations of these policies will lead to appropriate legal action by the Office of the Counsel to the
President.
All requests should be in writing and sent to the Office of the Counsel to the President, the White
House, Washington, DC 20500.
April 13, 1993
76h
THE WHITE HOUSE
WASHINGTON
Historical summary of White House policy concerning the use of the
President's name or likeness based on the Council of Better Business
Bureaus' "Do's and Don'ts in Advertising Copy" General Section 2,
November, 1984.
USE OF THE NAME OR LIKENESS
OF THE PRESIDENT OF THE UNITED STATES
Use of the President's Name
This procedure must also be followed in connection with
or Likeness
similar advertisements proposing to make use of the
236
President Reagan is adhering to a longstanding poli-
name or likeness of the First Lady. (See also 2-394 and
cy of refusing permission to use the name or likeness of
16-415.)
the President of the United States, or of the First Lady,
For additional guidance, contact the Office of the
in advertising or commercial promotion in any way that
Counsel to the President, the White House, Washing
suggests a connection between the President or First
ton, D.C. 20500; telephone (202) 456-1414.
Lady and such advertising or promotion, notwithstand-
ing the merits or reasons that accompany the request.
Use of the Presidential Seal
The reproduction of the President's or First Lady's
It is not permissible to use the Seal of the President of 236a
name or likeness for sale as such, or inclusion in an edu-
the United States in advertising copy. The Presidential
cational game, book, collection of portraits and/or
Seal may be used only as authorized by Federal statute
biographies shall not be considered advertising or pro-
or by the Counsel to the President 18 U.S.C. $ 713 and
motion if there is no indication or suggestion of endorse-
Executive Order No. 11649 (1972).
ment or approval by the President or First Lady of a
commercial product, service or enterprise.
Use of the Vice President's Name
The Counsel to the President has advised the Council
or Likeness
of Better Business Bureaus, Inc. (CBBB) that exceptions
Counsel to Vice President Bush has informed the 236b
to this rule, which has been adhered to by all Presidents,
Council of Better Business Bureaus that the Vice Presi-
can be granted only after a request in writing has been
dent and his family would ask that their names and
submitted to and approved by the Counsel to the Pres-
likenesses not be used for advertising commercial enter.
ident
prises. The Vice President has adopted exactly the same
The policy applies with equal force to the use of the
policy on use of his or his family name or likeness as
name or likeness of the President, or of the First Lady,
maintained by the President.
for any promotion or similar publicity purposes. The on-
ly instances where permission has been granted have
Office of the Counsel
been in connection with fund-raising campaigns spon-
to the President
sored by the Federal Covernment, or conducted under
Following is I statement on references to the White
government auspices, such as those of the American Na.
House in advertising provided by the Office of the Coun-
lional Red Cross. Even to such organizations, no overall
sel to the President November 1984.
permission is granted. Each individual case must be
brought to the attention of the White House for ap.
REFERENCES TO THE WHITE HOUSE
proval and such exceptional cases could be considered
IN ADVERTISING
only on their individual merits.
Exception may also be made with respect to adver-
Neither the name nor the photograph or likeness of
tisements promoting books or articles about the Presi-
the White House should be used in advertising in any
dent authored by him or radio-TV programs featuring
way that would suggest an endorsement or approval. If
him, but only if such advertisements are submitted to
asked, the Counsel to the President would decline to
the Counsel to the President for approval in advance.
give authorization for such use.
For additional guidance, contact the Office of the
Counsel to the President, the White House, Washing.
ton, D.C. 20500; telephone (202) 456-1414.
November
1984
Do's and Don't In Advertising Copy
Copyright 1984, Council of Better Business Bureaus, IDC.
(Most recent update: Feb/Mar-1993
NOV 24 '93 03:10PM MACY'S LEGAL DEPT.
P.2
R.H.Macy & Ca.Ina
OFFICE OF THE GENERAL COUNSEL
161 WEST 34TH STREET NEW YORK, NY 10001-2180
HERBERT M. HELLMAN
TELEPHONE (212) 494-4454
GROUP SENIOR VICE PRESIDENT-
TELECOPIER (212) 494-1968
GENERAL COUNSEL
Fillacy's
November 23, 1993
VIA FACSIMILE
Marvin Krislov, Esq.
Special Counsel to the President
The White House
1600 Pennsylvania Avenue
Washington, DC 20500
Dear Marvin:
Confirming our earlier conversation, the Macy's
Holiday Windows featuring the President and First Lady
will not contain any reference to Chelsea Clinton and
will feature the following disclaimer:
The Holiday Windows are a Macy's
presentation and do not represent
an endorsement by the President, the
Vice President, the First Lady or
any governmental agency.
Thank you for your assistance.
Very truly yours,
VL/L/L
NOV 24 '93 03:10PM MACY'S LEGAL DEPT.
P.1
PRIVILEGED & CONFIDENTIAL
DETERMINED TO BE AN
R.M. MACY & CO., INC.
ADMINISTRATIVE MARKING
151 WEST 34TH STREET
NEW YORK, NY 10001
INITIALS: Dy DATE: 8/21/13
2013-0359-5
FAX COVER SHEET
TO:
MARVIN KRISLOV, ESQ.
202-456-1647
FROM:
HERBERT M. HELLMAN, ESQ.
TOTAL PAGES: 2, INCLUDING COVER PAGE.
DATED: November 24, 1993
PLEASE CALL GABRIELLE DAWKINS AT 212-494-4454 IF ALL PAGES
ARE NOT RECEIVED.
RETURN FAX NO. (212-494-1968).
The information contained in this facsimile message is
legally privileged and confidential information intended
only for the use of the addressee named above. If the
reader of this message is not the intended recipient, you
are hereby notified that any dissemination, distribution or
copy of this telecopy is strictly prohibited. If you have
received this telecopy in error, please immediately notify
us by telephone and return the original message to us at the
address above via the United States Postal Service. We will
reimburse any cost you incur in notifying us and returning
the message to us. Thank you.
The White House
Fill Macy's
COUNSEL'S OFFICE
FACSIMILE TRANSMISSION COVER SHEET
November 22, 1993
DATE:
TO:
Herbert Hellman, Senior Vice President & General Counsel
212-
494-1968
FACSIMILE NUMBER:
TELEPHONE NUMBER: 212-695-4454
Marvin Krislov, Esq., Special Counsel to the President
FROM:
TELEPHONE NUMBER:
202-456-7903
$ 5
PAGES (WITH COVER):
PLEASE DELIVER IMMEDIATELY/URGENT
COMMENTS:
PLEASE DELIVER AS SOON AS POSSIBLE
The document(s) accompanying this facsimile transmittal sheet is intended only for the use
of the individual or entity to whom it is addressed. This message contains information which
may be privileged, confidential or exempt from disclosure under applicable law. If the reader
of this message is not the intended recipient, or the employee or agent responsible for
delivering the message to the intended recipient, you are hereby notified that any disclosure,
dissemination, copying or distribution, or the taking of any action in reliance on the contents
of this communication is strictly prohibited. If you have received this information in error,
please immediately notify the sender at their telephone number stated above.
THE WHITE HOUSE
WASHINGTON
November 22, 1993
Herbert Hellman
Senior Vice President and General Counsel
Macy's
151 West 34th Street
New York, NY 10001
VIA FASCIMILE
RE: Unauthorized Use of Likenesses of the President, Vice
President, and First Family in Commercial Advertising
Dear Mr. Hellman:
This letter concerns the holiday windows in your Herald Square
store which, according to a New York Times story dated November
21, 1993, will contain likenesses of the President, Vice
President and First Family.
Bernard W. Nussbaum, Counsel to the President, asked me to review
with you the White House's long-standing policy that prohibits
the use of likenesses, images, or activities of the President,
the First Family, or the Vice President in commercial adver-
tising. Specifically, this policy means that the name and
likeness of the President, Vice President, and First Family may
not be used to state or imply an endorsement or other linkage
between them and a commercial product or service, regardless of
its merits.
Enclosed please find a summary of the policy for your information
and a summary of the Council of Better Business Bureaus' "Do's
and Don'ts in Advertising Copy," which has provided similar
advice to advertising executives for more than a decade.
The holiday windows violate this long-standing White House policy
since Macy's has not received prior written permission from the
Counsel to the President to use the likenesses of the President,
Vice President and First Family in its advertising.
Additionally, the holiday windows improperly and inaccurately
suggest approval or endorsement by the President, Vice President
and First Family of your products and services.
Accordingly, we request that your organization cease and desist
all unauthorized uses of the likeness of the President, Vice
President, and First Family in the advertising of commercial
services or products. Thank you for your prompt attention to
this matter.
Sincerely,
Mamn Kislar
Marvin Krislov
Special Counsel to the President
2
Charman and CEO of File
Mark ullman
macy's Macy's
212/494-4448
4094
4630
public offairs
Gloria Kreitzman
212/494-4414
\
NOV 23 '93 12:49PM MACY' LEGAL DPT.
P.1
PRIVILEGED & CONFIDENTIAL
Ful
R.H. MACY & CO., INC.
DETERMINED TO BE AN
151 WEST 34TH STREET
ADMINIST TIVE MARKING
NEW YORK, NY 10001
FAX COVER SHEET
INITIALS: Ry 2013-0359-5 DATE: 8/21/13
TO:
MARVIN KRISLOV, ESQ.
202-456-1647
FROM:
HERBERT M. HELLMAN, ESQ.
TOTAL PAGES: 2, INCLUDING COVER PAGE.
DATED: November 23, 1993
PLEASE CALL GABRIELLE DAWKINS AT 212-494-4454 IF ALL PAGES
ARE NOT RECEIVED.
RETURN FAX NO. (212-494-1968).
The information contained in this facsimile message is
legally privileged and confidential information intended
only for the use of the addressee named above. If the
reader of this message is not the intended recipient, you
are hereby notified that any dissemination, distribution or
copy of this telecopy is strictly prohibited. If you have
received this telecopy in error, please immediately notify
us by telephone and return the original message to us at the
address above via the United states Postal Service. We will
reimburse any cost you incur in notifying us and returning
the message to us. Thank you.
NOV 23 '93 12:50PM MACY' LEGAL DPT.
P.2
R.H.Macy & Inc
OFFICE OF THE GENERAL COUNSEL
15) WEST 34TH STREET NEW YORK. NY 100C1-2180
HERBERT M. HELLMAN
TELEPHONE (212) 494-4454
GROUP SENIOR VICE PRESIDENT.
TELECOPIER (212) 494-1968
GENERAL COUNSEL
November 23, 1993
VIA FACSIMILE
Marvin Krislov, Esq.
Special Counsel to the President
The White House
1600 Pennsylvania Avenue
Washington, DC 20500
Dear Mr. Krislov:
This is in response to your letter of November 22, 1993
concerning Macy's holiday window, which will depict the
first family in a holiday setting.
We are somewhat puzzled by your letter since the
concept and presentation was developed in concert with
members of the White House staff. Our portrayal of the
first family in a holiday setting is intended to link the
presidency with the national spirit of the holiday season in
a tasteful way, in keeping with the dignity of the Office of
the President.
Having relied on the cooperation of the White House,
Macy's has devoted significant time and resources to develop
this presentation, and we respectfully ask that we not be
requested to remove it at this late date.
Sincerely,
Holle
HMH/gd
THE WHITE HOUSE
WASHINGTON
August 26, 1993
Droft
Mr. Joseph F. Pauley
President
Kahler Communications
6701 Democracy Boulevard
Suite 300
Frank-lets sendage
Bethesda, Maryland 20817
RE: Proposed use of the President's and the First Lady's name
in promotional materials for Kahler Communications
Dear Mr. Pauley:
Thank you for writing the White House about your company's
proposed references to President and Mrs. Clinton in your
promotion materials. I am responding to your letter because such
uses are reviewed by the Counsel to the President under the White
House's long-standing policy to avoid commercial entanglements
for the First Family.
Bernard W. Nussbaum, Counsel to the President, asked me to review
this policy with you. The goal of the policy is to avoid any
uses the President's and the First Lady's name, image, words, or
activities in association with a commercial enterprise.
Specifically, the White House will not permit the President's or
the First Lady's words, name, image, or activities to be used to
state or to imply their endorsement or any other linkage between
them and a commercial product or service, for example, Kahler
Communication's seminar program.
I have attached to this letter a statement of White House policy
on such matters and an historical summary of the policy dating to
Mr. Reagan's first Administration.
Let me say as a personal note that I found your proposal to be
creative and tastefully done. Nonetheless, the overriding
concern we must share is making sure that the President, the
First Lady, and the White House stay as free from commercial
ventures as is humanly possible. I appreciate your help in this
matter.
Sincerely,
Francis Thomas Sobol
Special Counsel to the President
Office of the Counsel to the President
THE WHITE HOUSE
WASHINGTON
8/13/93
Maggie:
What are your
thoughts on This ?
LISa says no but is
concerned because he
is a friend / supporter
from AK
4, sayno no too
MAG
\
THE WHITE HOUSE
WASHINGTON
8.25.93
Hi Frank
maggie agrees that we should
say no to this but, because
he is a Friend of the Clintons
She thinks we need a "softer"
letter telling them to dropdead
we can't do it.
Thank you for your help
(as always),
Everyn
\
Evil \ FRank send SoboT office
to in counselaren, /
leave
note
Kahler Communications
KAHLER
(Washington, D.C.)
A Division of Process Communications Inc.
International Management Communications
C
PCM Graduate Elected President
Process Communication works! Just ask President Bill
Clinton.
President Clinton and First Lady Hillary Rodham Clinton
attended a 3-day Process Communication Seminar in Little Rock,
Arkansas in 1984. Impressed by the power of Process
Communication and the ability it gave him to communicate
effectively with everyone, then Governor Clinton worked to
develop his communication skills so that he could reach everyone
and get things done. Some believe this ability to reach out to
all people was President Clinton's secret weapon during the 1992
election campaign.
Although many CEO's and other corporate executives have
attended Process Communication Management (PCM) seminars and many
other graduates have parlayed the improved communication and
management skills they acquired in PCM seminars to rise to the
top of the corporate ladder, the election of President Clinton
marks the first time a PCM graduate has been elected President of
the United States.
After the First Lady attended the seminar she wrote a note
to Sandi Kahler, vice president of Kahler Communications Inc.,
thanking her and Dr. Taibi Kahler, the President of Kahler
Communications Inc. for running the seminar. In the note she
said, "The Process Communication Model provides a framework for
evaluating the information one wishes to communicate and the best
means for doing so with various recipients of that information.
I appreciate Taibi taking the time to provide the special seminar
for us and look forward to many years of making use of what I
learned. "
She learned her lessons well. She used PCM for several
years in her law practice and continues to use it in her new role
at the White House.
6701 Democracy Boulevard, Suite 300, Bethesda, Maryland 20817
Telephone: (301) 983-8447
ROSE LAW FIRM
A PROFESSIONAL ASSOCIATION
RONALD M. CLARK
J. GASTON WILLIAMSON
GARLAND J. GARRETT
PHILLIP CARROLL
ATTORNEYS
JERRY C.JONES
W. DANE CLAY
THOMAS P. THRASH
C. JOSEPH GIROIR, JR.
120 EAST FOURTH STREET
CAROL S.ARNOLD
GEORGE E. CAMPBELL
LITTLE ROCK, ARKANSAS 72201
JACKSON FARROW JR.
HERBERT c. RULE. III
LES R. BALEDGE
STANLEY K. PRICE
TELEPHONE (son 375-9131
JIM HUNTER BIRCH
H. WETT DREGORY, B
TELECOPIER (501) 375-1309
R. DAVIS THOMAS, JR.
W.WRESON JONES
DAVID L. WILLIAMS
VINCENT FOSTER. JR.
u. M. ROSE
CATHERINE LASSITER
WEBSTER L HUBBELL
1834-1913
RICHARD T. DONOVAN
ALLEN W. BIRD II
MICHAEL R. JOHNS
WILLIAM C. BISHOP
MARTIN K. THOMAS
HILLARY ROOHAM CLINTON
SUSAN RALSTON MCLEAN
c. BRANTLY BUCK
RICHARD N. MASSEY
TIM BOC
GARY N. SPEED
M. JANE DICKET
WILLIAM H. KENNEDY. III
February 8, 1985
CHARLES W. BAKER
KENNETH R. SHEMIN
OF COUNSEL
DAVID A, KNIGHT
Ms. Sandra Kahler
Vice President, Operations
TAIBI KAHLER ASSOCIATES, INC.
Seven Shackleford Plaza
Little Rock, AR 72211
Dear Sandi:
I am pleased to respond to the inquiry from your trainer in
Chicago regarding my experience at the Process Communications Seminar
you held recently for attorneys. I found the information about
process communications pertinent to my work in litigation. The
ability to communicate effectively with all kinds of people and
particularly with witnesses and jurors is key to a trial lawyer's
success. The Process Communication Model provides a framework for
evaluating the information one wishes to communicate and the best
means for doing so with various recipients of that information.
I appreciate Taibi taking the time to provide the special seminar
for us and look forward to many years of making use of what I learned.
Sincerely yours,
Hillery Rechard Clinta
HILLARY RODHAM CLINTON
/jkf
Filgal
THE WHITE HOUSE
WASHINGTON
September 8, 1994
M. Patricia Shelhamer
Executive Director
Family Assistance Program
"For the Homeless"
1654 Ivar Avenue
Los Angeles, CA 90028-6305
Dear Ms. Shelhamer:
Maggie Williams of the First Lady's Office has asked me to respond to your letter
of August 15, 1994.
It is with regret that I inform you that the First Lady must deline your request for
her participation. A long-standing White House policy discourages charitable fundraising
by the President and First Family, regardless of its merit. Accordingly, this office must
deny your requests.
The First Lady extends her best wishes in your endeavor.
Sincerely,
Man Ked
Marvin Krislov
Assistant Counsel to the President
cc:
Maggie Williams
FAMILY ASSISTANCE PROGRAM
"FOR THE HOMELESS"
1654 IVAR AVENUE
LOS ANGELES, CALIFORNIA 90028-6305
(213) 461-9632
FAX (213) 461-4558
FAP
M. PATRICIA SHELHAMER
Executive Director
August 15, 1994
Margaret A. Williams
Chief of Staff for the First Lady
Office of the President
The White House
Washington, D.C. 20500
Dear Ms. Williams:
The purpose of this letter is two fold. First we need to advise
you that the premier of the movie "It Runs In The Family", for
which Mrs. Clinton has agreed to serve as honorary chair, has
once more been postponed from August 25, to a date yet to be set,
probably sometime in October. As soon as a new date has been set
we will notify you immediately in the hope that Mrs. Clinton
might be able to attend.
Secondly, this will act as a cover letter to a proposal submitted
by Kathleen Garfield of the Garfield Foundation. The proposal
will expain itself in detail, but essentially, the Garfield
Foundation project would raise $300,000 to be split between this
agency and The Children's Hospice in London.
Marrione
Her Royal Highness Princess Diana has agreed to provide a letter
in support of the project to be included in the prospectus and we
would be so honored if Mrs. Clinton might do the same repre-
senting our part in the project.
Naturally, we would submit the brochure and all other printed
material mentioning Mrs. Clinton prior to publication. If there
are questions or if you need more information please do not
hesitate to call.
Thank you again for your time and consideration.
Sincerely yours,
M. Patricia Shelhamer
Executive Director
CC: Garfield Foundation
The Irwin E. & Kathleen Garfield Foundation
7-27-94
Hillary Rodham Clinton
Office of the First Lady
Old Executive Office Building
Room 100
Washington, D.C. 20500
Dear Mrs. Clinton:
I am writing to you on behalf of a very special fund raising
project which is being sponsored by the Irwin E. & Kathleen
Garfield Foundation, Los Angeles, California.
The purpose of the project is to raise $300,000.00 for two
charities, the Family Assistance Program in Los Angeles,
California and the Children's Hospice, Milton, Cambridge,
U.K. A prospectus for the project is enclosed with this
letter along with a mission statement for the Garfield
Foundation.
Mrs. Clinton, I respectfully ask you to read the description
for our project and consider my request of you. I am hopeful
you will give us a brief statement of support for this
endeavor which we can incorporate into the brochure we are
designing. I am also requesting that you might provide us
with a letter of thanks which we would have printed and
present to each donor to the project who gives $3,000.00, or
more.
As you read our prospectus you will see we have a unique
opportunity to tie our fund raiser to the UK/LA Cultural
Festival which takes place in Los Angeles September 7th to
November 7th, 1994. This transatlantic appeal to aid
children and families in need is a collaboration between
British artist Deryck Healey and the Irwin E. & Kathleen
Garfield Foundation. We are most anxious to make a
resounding success of this appeal for two reasons. The money
we raise will enable these two organizations to continue
their invaluable work. Equally important, we forsee this as
the first in a series of creative programs between
Foundation and artist to raise money for charity.
21632 Pacific Coast Highway
Malibu
California 90265
Telephone 310-456-9095
This is the Foundation's first attempt at raising money for
charity as prior to this we have supported charitable
institutions soley by writing checks. My husband and I
established our foundation in 1990. We have been very
-
fortunate. Our lives have been blessed with financial
security and our children have grown up happy and healthy.
Through our foundation we have endeavored to share our good
fortune with others in the community. However, because the
Foundation's financial base is limited, we have chosen to
focus attention on small charities outside the mainstream
institutions; charities which disperse the money they raise
as quickly and directly as possible to the good of the
people they serve. The Foundation prefers to direct its
assistance to small charities with the lowest percentage of
operating expenses to capital dispersed. We generally do not
contribute to fund raising which includes expenses for
dinners, parties, celebrity involvement or unreasonable
administrative expenditures.
It is crucial that we make a success of this fledgling
project. Though it is modest, if we attain our goal we plan
to repeat this program every two years with a different
artist. Each time half the money raised will go to a public
charity in California and half will go to a charity in the
artist's home area. Your participation will allow us to
realize our goal of raising $300,000.00 for two very worthy
charities and possibly more.
This project has also been presented to Her Royal Highness,
The Princess of Wales. We have asked the same endorsement
from Her Royal Highness and have received a preliminary
affirmative reply. A copy of the letter from the Private
Secretary to the Princess of Wales, Mr. Patrick Jephson, is
enclosed.
My husband and I have been blessed with prosperity, family,
health and happiness. It is our most sincere desire to share
some of our bounty with people who've not been so fortunate.
Your endorsement of this project can mean it's success, Mrs.
Clinton. I look forward to your reply.
I'm available at your convenience to answer any questions.
Sincerely,
Kathleen Garfield
KG/rh
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BOARD OF DIRECTORS/TRUSTEES
Rev Canon Fred ) Kilner MA (Cantab)
Rector of Milton. Canon of Ety (Chairman)
Mr Ghristopher Wingfield LLB
Partner. Winters Solicitors, Cambridge
(Hon Secretary)
Mr Brian Woods FCA
Partner. Grant Thornton. Bedford. (Treasurer)
Dr Nick D Barnes MA. MB Chir FRCP
Consultant Paediatrician
Addenbrooke's Hospital. Cambridge
Sir Alan Reay KBE MB FRCP (DCH)
Consultant Paediatrician (Retired)
Mr Barry Coupe BA. DipArch. RIBA
Forum Architects. Cambridge
Mr John Howard FRICS
Chartered Surveyor, Cambridge
Mr Gordon Laurie FASI FinstD
Quantity Surveyor. Cambridge (Retired)
Mr Geoffrey Newman
Company Director
Mrs Alison Williams
Managing Editor, BBC Radio. Cambridge
MEDICAL ADVISERS TO THE HOSPICE
Dr Peter A Bailey BSc MB. BS. DCH. MRCGP
Dr Martin Hughes BSc. PhD. MB B. Chir
HOSPICE DIRECTOR
A home caring for sick children
Miss Susan F Potter RSCN RGN
and their familiès
The Children's Hospice for the Eastern Region
Church Lane, Milton, Cambridge CB4 6AB
Telephone 0223 860306
Produced by Glyn Davies, Cambridge
A Company Limited by Guarantee No. 2776381
Registered Charity No 1017495
Kahler Communications
4
KAHLER
(Washington, D.C.)
A Division of Process Communications Inc.
International Management Communications
C
13 July 1993
Ms. Lisa Caputo
Press Secretary for the First Lady
Old Executive Office Building
Room 100
Washington, D.C. 20500
Dear Ms. Caputo,
I am the President of Kahler Communications (Washington,
D.C.), the local representative/distributor for Kahler
Communications Incorporated in Little Rock, Arkansas.
President Clinton and the First Lady both attended a seminar
on Process Communication taught by Dr. Taibi Kahler in Little
Rock in 1984 and the First Lady very kindly provided an
endorsement letter (attached) in 1985. She also allowed Dr.
Kahler to quote from her letter in an endorsement which appeared
in the Second Edition of his book "The Mastery of Management"
which was published in March 1993.
I publish a newsletter for Dr. Kahler which is sent to my
clients and to all Kahler distributors and trainers throughout
the country. Some of them make copies of some of the articles in
the newsletter and send them to their clients.
The news of the year for us is that a graduate of one of our
seminars has been elected president and I would like to include
an article about that in the newsletter. I am enclosing a draft
of the article. When Dr. Kahler took a copy to Linda Dixon in
the President's Little Rock office, Linda suggested he have me
run it by you for you to clear with the President and the First
Lady. Will you do that please and let me know if they agree or
if they have any changes they would like made? Thank you.
Shortly after the inauguration Dr. Kahler received a hand
written note from President Clinton thanking him for his role as
an advisor during the campaign. While I would like to use that
in the article, Dr. Kahler will not authorize it because of his
friendship with the President. This is my attempt at a
compromise.
Thank you for your assistance.
Sincerely yours,
Joseph F. Pauley
President
6701 Democracy Boulevard, Suite 300, Bethesda, Maryland 20817
Telephone: (301) 983-8447
The Hospice was opened in August 1989 by HRH
Children with a progressive illness such as
The Princess of Wales, thanks to the generosity of
The care team includes nurses, physiotherapist,
Metabolic disorders or CNS degenerative disorders,
many people who raised money to help children
play leader, home support nurse, sibling support
inoperable cardiac disease. malignancy and other,
suffering from life threatening/life limiting illnesses
leader, a nurse with special responsibilities for
often rare, conditions are accepted.
and their families.
supporting bereaved families and a chaplain.
The Hospice provides total family care in a
No-one wears uniforms.
It is situated in the village of Milton just off
home from home environment. Families who stay
the A45, 4 miles from the centre of Cambridge.
A local G.P. practice provides medical care in
can relax in peaceful surroundings. They can
The Hospice is a registered charity and gives
conjunction with the children's own doctors.
choose to care for their sick child or may take the
palliative care. friendship and practical help to sick
opportunity of a break, perhaps a weekend away or
children and to their families. Children from 0-17
a holiday with the rest of their family knowing their
years are welcome. Referrals are considered from
child is well cared for and is safe.
eight counties in the Eastern Region, South
Lincolnshire. Cambridgeshire, Norfolk. Suffolk,
Essex. Hertfordshire. Bedfordshire and
Northamptonshire.
There are seven bedrooms for the sick children,
designed to be as homely as possible. Two bed-
rooms are double. Family accommodation includes
3 bedrooms, sitting room, kitchen and 2 bathrooms
Our aim is to create an environment where
providing comfort and privacy.
children and their families can find help, hope and
A Hydrotherapy pool is frequently used and
encouragement. The care team can assist in the
enjoyed both by the sick children and their families.
control and prevention of pain and unpleasant
Outside there is the garden which is in constant
symptoms which cause distress. Sometimes children
use, weather permitting and a play area with
stay with us at the end of their lives. When the time
different types of swings and a slide.
comes for a child to die we do our best to ensure
that this happens with dignity. surrounded by family
and people he or she knows, and loves best. We
continue to support families thereafter, if that is
their wish.
We can also offer support to the family in the
home along with paediatric community nurses and
other services.
Further individual help is offered to siblings
in a variety of ways under the guidance of our sibling
support leader.
The Irwin E. & Kathleen Garfield Foundation
PROJECT OPEN STUDIO
The Irwin E. & Kathleen Garfield Foundation wishes to introduce the Family
Assistance Program in Los Angeles and the Children's Hospice, Milton,
Cambridge, U.K.
The Garfield Foundation has combined its resources with the artistic talent of British
artist Deryck Healey to develop a unique project to assist small, non-profit
organizations dedicated to serving and protecting the interests of children and
encouraging and promoting the interests of children and encouraging and promoting
the importance of the family.
Each of the charities chosen for this project provides a critically important service to the
community they serve. In Los Angeles the Family Assistance Program finds
shelter, job training and counseling for homeless adults and their dependent children,
resulting in permanent non-reliance on welfare. The Children's Hospice in the U.K
provides a loving environment for children with life threatening/life limiting illnesses
and conditions where these children and their families can find help, hope and
encouragement.
It is our goal to raise $300,000.00. We are seeking donations of $3,000.00 each from
one-hundred community-minded patrons in both Los Angeles and the U.K. who
understand the value of the work being done by the Family Assistance Program
and Children's Hospice and who wish to assure through their financial support that
this work continues to enrich the communities these charities serve.
Each contributor of $3,000.00 will receive as thanks from the Garfield Foundation,
a signed, limited edition copy of OPEN STUDIO. This magnificent one-hundred
twenty- four page book has been created for our project by renowned artist Deryck
Healey. Healey's contemporary works are held in some of the most esteemed art
collections in the world, such as the Hess Collection, Switzerland. OPEN STUDIO
will be enclosed in a handsome presentation case and our patrons will be first to
receive this book, before it is released for sale in the bookstores. To further express the
gratitude of the Foundation and artist, Healey has traveled to California to produce a
special set of original art works on paper and with each book one set of these art
works will be included. Though the art works are similar each is an original.
Project OPEN STUDIO was conceived as a way to raise a large amount of money
for small but extremely important charities which must constantly struggle for the funds
to keep their critical work alive. By bringing together artist, foundation and the business
community, the resources of all three elements combine to nurture this project to
fruition.
21632 Pacific Coast Highway
Malibu
California 90265
Telephone 310-456-9095
HOW THE CHARITY BENEFITS:
Family Assistance Program and Children's Hospice will each receive half the
money raised, as much as 50% of the annual operating budget. Each of the two
organizations will be introduced to patrons whose charitable interests may continue to
be pledged to them.
HOW THE PATRON BENEFITS:
Through his or her financial contribution, each patron can be assured that children and
families in critical situations are being helped and that the money is reaching the
people who most need it. The patron is further assured that the maximum
percentage of his contribution is applied directly to the work of the charity. These two
organizations maintain a very cost effective office overhead, using volunteers
whenever possible. In addition, the patron receives an important piece of art and is
introduced to or reacquainted with, an outstanding artist.
HOW THE ARTIST BENEFITS:
The artist chooses a charity in his home area which fits the parameters of the
Foundation's mission. The artist then produces an art work, in this case OPEN
STUDIO, which is financed by the Foundation. The art work is used to encourage
philanthropical citizens to help these charities continue their work. In producing his
particular work, the artist is able to showcase his creative talents as well as share his
personal philosophy with an audience of sophisticated art connoisseurs.
HOW THE FOUNDATION BENEFITS:
We achieve our goal. Two charities whose work parallels the Foundation's mission
each receive a substantial amount of money. An artist with a brilliant future creates a
remarkable work of art and is introduced to new art collectors. The art collectors not
only meet a new artist but are also introduced to two outstanding charitable
organizations.
BUT MOST IMPORTANTLY:
Children who are living in hopelessness, without shelter, education; adults with
dependent children who are facing the dangers of life on the streets, unemployment
and poverty; families with meager financial resources trying to cope with the
overwhelming medical expenses and devastating emotional impact of a child facing
terminal illness; all of these are helped through this project.
Family Assistance Program (FAP), established in 1984, serve homeless
families with dependent children through carefully planned,
comprehensive and long-term intensive case management services of up to
five years. FAP is not a shelter, its hands-on, personal, yet
professional, approach, is credited with moving families from
hopelessness and despair to self-sufficiency and renewed self-esteem.
Approximately 80% of clients were teenage parents; an estimated 66% were
sexually abused in the home, as children. FAP believes that the most
effective way to deal with child abuse, poor performance of children in
school, deliquency, youth violence/crime, drug/alcohol use and pregnancy
in teenagers is to keep the child in the home and strengthen the
parents, who will then create a wholesome, nurturing atmosphere within
the home, allowing the child to develop to his full potential.
FAP services include:
(1) location of emergency shelter, then permanent housing,
providing financial aid for deposits or Section 8 certificates;
(2) individual and group psychotherapy by professional therapists
for adults and children, to offset the trauma of homelessness;
(3) parenting classes to reinforce parenting skills or to
reestablish parent-child bonds;
(4) creating employability through schooling or vocational
training, counseling and assistance;
(5) child care while parents attend training, counseling or search
for work, and referral for long term child care;
(6) referral for medical or developmental assessment and
treatment, the various 12-Step programs, or for placement in residential
drug or alcohol rehabilitation programs.
FAP also acts as an advisor and advocate for clients, helping to empower
them in their dealings with County Departments of PSS and Probation,
employment supervisors, school personnel, disputes between
clients/landlords, and/or client/Section 8 regulators. FAP staff also
works with the Dept. of Childrens Services to satisfy requirements of
the Court. FAP's goal is to motivate and transform homeless families
into self-sufficient, independently living members of society.
With an annual budget of $300,000.00, FAP provides these comprehensive
services to approximately 100 families a year. More than 75% of those
receiving FAP services will achieve independent living and be
self-sufficient following "graduation" from the program, as measured by
a minimum of six months permanent residency with adult family members
either employed or in school. School age children will be enrolled in an
appropriate program. Outcome measures thus include:
(1) permanent non-reliance on welfare;
(2) ability to support family;
(3) children performing well in school and social situations; and,
(4) a safe, wholesome, nurturing home environment for the
children.
FAP is inundated with requests for services. Currently new program
admissions occur on a quarterly basis, since no more than 100 families
can be accommodated with present budget constrictions. With your help
FAP can continue to provide hope and skills to young homeless families
and expand our enrollment to more and more of those in need.
We Don't
BOARD OF TRUSTEES
Bob Clark, writer and director
When You're Homeless, People s
Susan Clark, actress
Warren Grant, business manager
To Look Right Through You...
Dorian Harewood, actor
Marianne Williamson, author and lecturer
OFFICERS
..effective programs such as F.A.P. are an invaluable
Mark Harris, chairman of the board
asset to the City and to families and individuals in
Kurt J.Wagner, president
need. Please accept my commendation for the fine
Sally Diane Drennon, secretary
Jonathan Kehr, tresurer
work you are doing."
M. Patricia Shelhamer, executive director
- TOM BRADLEY, Mayor
BOARD OF DIRECTORS
Donna Barranco
THE BUCKLEY SCHOOL
Peter Dekom, Esq.
BLOOM, DEKOM, HERGOTT & COOK
Sally Drennon
"Our support of F.A.P. has become and important part
SDF INTERIORS
Tom Drennon
of our lives. We hope that, more and more, others will
DRENNON MULTIMEDIA
feel that way, too.'
Kathleen Garfield
THE IRWIN E. & KATHLEEN GARFIELD FOUNDATION
- BOB CLARK, Film Director and LANIE CLARK
QUEENS ROW
Mark Harris
IRS/HARRIS MANAGEMENT
Hillary Jacobs
JACOB KEILLOR
Jonathan Kehr
" THE FAMILY ASSISTANCE Program is a much need-
KEHR ACCOUNTANCY
Jan Rhees
ed system of support for families in crisis / am
EARTH COMMUNICATIONS OFFICE
Adriane Rothstein
pleased to recommend (it) as a possible recipient of
THE BUCKLEY SCHOOL
any funding."
Michael Schwartz
GALERIE MICHAEL
- DAVID ROBERTI, State Senator
M. Patricia Shelhamer
FAMILY ASSISTANCE PROGRAM
Lisa Smith
REAL ESTATE DEVELOPMENT
Rita Tateel
THE CELEBRITY SOURCE
Jill Taylor
GALERIE MICHAEL
Kathleen Kelly Wagner,
PHILANTHROPIST
Kurt J. Wagner, M.D.
FAP
RENAISSANCE MAN
Jerry Zukowski
JERRY ZUKOWSKI & ASSOCIATES
Elisa Celli Wallace
INTERNATIONAL MULTI MEDIA
THE FAMILY ASSISTANCE PROGRAM
1654 IVAR AVE.HOLLYWOOD.CA 90028
213 461 9632
01
&
he Family Assistance Program helps
receive tutoring to overcome illiteracy,
Today, in America, 1 in 4 children is born in
homeless families, not through handouts, or
or to bring children up to grade level
poverty. Studies show that these children have
token measures, but through a carefully planned,
serious lags in social, motor and language skills, the
long term, support system, to
has a goal to transform families in crises, into the
majority over age 5 are severely depressed and most
self-sufficient self-respecting members of society
of the depressed children had suicidal thoughts. The
locate adequate permanent housing,
that they long to be. Clients, many of whom are single
first priority for homeless children is stability, that
and provide financial aid for deposits
parents or families where parents have had limited
means a permanent home and a nurturing
receive individual and group psychologi-
educational opportunities, must commit to establish-
atmosphere.
cal counseling, adults and children, to
ing independent economic stability and enriching the
offset the trauma of homelessness.
quality of life for their families.
Moving a family into an unfurnished apartment is
only the first step. Help us to provide the support so
receive medical treatments
Allow your mind to imagine what it would be like
necessary to develop self-esteem, trust, knowledge,
to be a parent and/or parents with children, without
learning and love.
locate employment and/or job training
the security of shelter, without knowing where, when
have child care while looking for work or
or if you might eat, or the opportunity to wash
The Family Assistance Program of Hollywood was
in training
yourself, your clothes, or your children, to live with
incorporated in 1984 as a charitable non-profit
the constant threat of illness and of attack from
California corporation, designated 501 (c) 3 by the
attend support groups, such as AA, NA or
almost everyone. Now you can begin to understand
Internal Revenue.
DA, Acting Classes as therapy. Arts and
the devastating destructiveness of homelessness.
Crafts groups
The impact on children is most damaging.
Photos by: EDDIE GARCIA
ST. JAMES'S PALACE
LONDON SWIA IBS
From: The Private Secretary to H.R.H. The Princess of Wales
18th March, 1994
Dear Mr Willshine
The Princess of Wales has asked me to
thank you for your letter of 9th March.
Recalling with pleasure her visit to the
Children's Hospice in Milton, Her Royal
Highness would be very happy to help in any way
she can with the Los Angeles fundraising
initiative. Perhaps, when convenient, you
would telephone me to discuss possibilities.
My number is 071-930 4832.
your incomily
Patiente deplan
Patrick Jephson
Jeremy Wiltshire, Esq.
SPCYCETD PAPER
The Irwin E. & Kathleen Garfield Foundation
MISSION STATEMENT
THE IRWIN E. AND KATHLEEN GARFIELD FOUNDATION WAS
ESTABLISHED TO SUPPORT THE EFFORTS OF NON PROFIT
ORGANIZATIONS DEDICATED TO PUBLIC SERVICE. OF PARTICULAR
INTEREST TO THE FOUNDATION ARE ORGANIZATIONS WHICH SERVE AND
PROTECT THE INTEREST OF CHILDREN AND ENCOURAGE AND PROMOTE
THE IMPORTANCE OF THE FAMILY.
BECAUSE THE FOUNDATION'S FINANCIAL BASE IS LIMITED,
ATTENTION IS FOCUSED ON CHARITIES OUTSIDE THE MAINSTREAM
INSTITUTIONS; CHARITIES WHICH DISPERSE THE MONEY THEY RAISE
AS QUICKLY AND DIRECTLY AS POSSIBLE TO THE GOOD OF THE
PEOPLE THEY SERVE. THE FOUNDATION PREFERS TO DIRECT ITS
ASSISTANCE TO SMALL CHARITIES WITH THE LOWEST PERCENTAGE OF
OPERATING EXPENSES TO CAPITAL DISPERSED. WHILE THE
FOUNDATION DOES NOT SPECIFY A MAXIMUM PERCENTAGE TO
OVERHEAD, THE LOWER THE COST OF RUNNING THE ORGANIZATION THE
BETTER.
WHEN THE RESOURCEFUL AND CREATIVE MEMBERS OF A COMMUNITY
POOL THEIR COMBINED TALENTS TO HELP EDUCATE, HOUSE AND
PROVIDE HEALTH CARE, AMONG MANY OTHER SERVICES, FOR THEIR
PEOPLE IN NEED, THE ENTIRE COMMUNITY IS ENRICHED. IN THAT
SPIRIT, PROJECTS WHICH MELD THE RECIPROCAL EFFORTS OF VISUAL
OR MEDIA ARTISTS, BUSINESS INSTITUTIONS AND LOCAL CHARITIES,
RECEIVE SPECIAL CONSIDERATION FROM THE FOUNDATION.
THE IRWIN E. AND KATHLEEN GARFIELD FOUNDATION WAS
ESTABLISHED IN 1990 IN LOS ANGELES, CALIFORNIA.
21632 Pacific Coast Highway
Malibu
California 90265
Telephone 310-456-9095
fill legar -
THE WHITE HOUSE
WASHINGTON
DATE: 9/8/94
TO: MAGGIE WILLIAMS
FROM:
White House Counsel
Room 128, OEOB, x7900
FYI
great
Appropriate Action
Let's Discuss
Per Our Conversation
Per Your Request
Please Return
Other
REALK REVIEW
OK?
\
Draft of
letter from
WH Counsel
DRAFT
September 8, 1994
Robert J. Stankey, Jr.
11201 Cranbrook Lane
Oakton, VA 22124
Dear Mr. Stankey:
The White House Counsel's office has received your request for documents made
under the Freedom of Information Act (FOIA), 5 U.S.C. § 552.
The FOIA applies only to records maintained by "agencies" within the Executive
Branch. See 5 U.S.C. § 552(a)(3). The Office of the President, including the President's
immediate personal staff and units in the Executive Office whose sole function is to
advise and assist the President, is not an "agency" for the purposes of FOIA. Thus, the
White House is not an "agency" for the purposes of FOIA. Consequently, FOIA does
not establish a statutory right to the documents that you have requested from the
Executive Office of the President.
Nonetheless, Ms. Williams has asked that the requested information be forwarded
to you. A description of her position is attached.
Thank you for your letter.
Sincerely,
Marvin Krislov
Assistant Counsel to the President
Position: Assistant to the President/Chief of Staff to the First Lady
Description: Ms. Williams manages, directs and advises a start
thirteen
individuals who support the activities of the First Lady. Areas of suppor
include press relations, health care policy, White House events/social
activities, scheduling and correspondence. She facilitates selected health
care administrative and policy issues across White House departments and
the Cabinet. Ms. Williams participates, as directed by the Chief of Staff to
the President, in management, issue and communications meetings and
work groups.
THE WHITE HOUSE
WASHINGTON
January 24, 1994
"
James A. Pikl, P.C.
Vial, Hamilton, Koch & Knox
1717 Main Street
Suite 4400
Dallas, TX 75201
Dear Mr. Pikl:
The Office of Counsel to the President has received your
letter of December 17, 1993. We continue to believe that your
advertising suggests endorsement or approval of your products by
the First Lady in violation of White House policy. First, the
First Lady is associated in the public's mind with health care
since she has testified before numerous Congressional committees
and has played a leading role in advocating the President's
health care reform initiative and there is no other "Hillary"
closely associated with health care reform. Second, the phrasing
of your advertisement suggests that the products are "new," thus
linking the products to the health care initiative. Third, the
name and spelling of "Hillary" clearly suggest the First Lady's
connection with your products.
Accordingly, we ask either that you withdraw the use of the
name "Hillary" or else clarify in your advertising and promotion
the complete absence of any connection with the First Lady. To
clarify these issues, we would be interested in learning the
history of the products' name and this advertising campaign. We
hope that this matter can be resolved promptly, and would welcome
any proposals you might make.
Sincerely yours,
Markush
Marvin Krislov
Special Counsel to the President
VIAL, HAMILTON, KOCH & KNOX
A PARTNERSHIP INCLUDING PROFESSIONAL CORPORATIONS
ATTORNEYS AND COUNSELORS
1717 MAIN STREET
SUITE 4400
DALLAS, TEXAS 75201
TELEPHONE: (214) 712-4400
JAMES A. PIKL, P.C.
(214) 712-4578
D/FW METRO TEL.: 988-7375
FAX: (214) 712-4402
17 December 1993
Mr. Marvin Krislov
Special Counsel to the President
The White House
Washington, DC 20500
Re:
Your letter of 8 December 1993
Dear Mr. Krislov:
Our firm represents Sports Supports, Inc. In that capacity, we have been forwarded your
letter of 8 December 1993 and its attachments. A copy of your letter and those attachments is
attached to this letter for your ease of reference.
We have reviewed both the advertisement for the Hillary Health Care Line you enclosed
with your letter, and the Better Business Bureau, Inc. and White House memoranda concerning
uses of the names or likenesses of the President, First Lady, etc. We also reviewed 18 U.S.C.
§ 713 and Executive Order 11649 concerning proposed uses of the seal of the President of the
United States, although that statute and order appear to be inapplicable to our present discussion.
Our client is somewhat at a loss regarding your letter and its allegations that the client's
advertisement somehow "violates" any of the policies or rules referred to above. It is difficult
to believe that the mere use of the name "Hillary" is somehow automatically attached to the First
Lady. We find it very unlikely that your office is sending similar letters to every company or
advertiser in the United States who use the name "Bill" in any of their marketing or advertising
materials. Granted, the name Hillary is somewhat less common than the name Bill, but that fact
alone seems to us less than sufficient cause for your allegations and demands.
If we are overlooking the basis for your complaints and demands, we would certainly
appreciate further response from your office pointing out to us how, exactly, our client's
advertisement is in any way contrary to the policies and other materials you forwarded to our
client in this matter.
Mr. Marvin Krislov
17 December 1993
Page 2
Unless and until we hear from you differently, we will assume your office is withdrawing
its allegations and demands made in your letter of 8 December 1993, and we will proceed
accordingly.
Thank you for your time and attention to this matter.
Jame Dace Very, truly yours,
James A. Pikl
JAP/wc
Enclosures
THE WHITE HOUSE
WASHINGTON
MEMORANDUM FOR WHITE HOUSE AND EXECUTIVE BRANCH STAFF
FROM:
Francis Thomas Sobol
Special Counsel To The President
SUBJECT: Policy Guidance on Non-White House Uses of the President's and First
Lady's Likeness, Words, or Activities as well as Images of the White
House and the Presidential Seal
Background
The President receives many requests from individuals, businesses, educational institutions, and
others 10 use his name, likeness (pictures or video tape), activities, or words to promote a variety
of endervors. Businesses, individuals. and communities often propose to use pictures or references
to the President's visits or words to promote their products, services. or potential. Various
companies desire to use a likeness of the President, the First Family. the White House or the
Presidential Seal to capture the attention of the public for their advertising and In the process
create a linkage (intentionally or otherwise) between their products or services and the President.
White House Policy Against Commercial Entanglements for the President
The White House's long-standing policy is to refuse permission to use the name. likeness. words,
activities of the President. his family, or the White House itself, In advertising or commercial
or promotions In any way that suggests a connection between the President, his family, or the White
House, and the advertising or promotion, notwithstanding the merits or reasons that accompany
the request. The Vice President also subscribes to this policy and Its implementing procedures.
Exceptions to the Policy
The reproduction of the likeness. words. or activities of the President. his family. the White House,
or the Presidential Seal In educational materials or presentations may be allowed by the White
House on a case by case basis. The lost for approval is whether the use avoids creating an
Impression of a Presidential endorsement or approval of a commercial product, service. or
enterprise. In addition, permission may be granted to use the President's likeness or that of the
White House In fund raising activities conducted under Government auspices or Involving a
worthwhile charitable or philanthropic endeavor after s case by case review of the merits of the
request.
Procedure for Policy Enforcement
Prior written approval must be obtained from the Counsel to the President for all non-White House
of the likeness, name, words, or activities of the President. his family. or the White House
Itself. uses The same policy applies to proposed uses of the Presidential Seal: however, uses of the Seal
are also governed by Federal law as codified at 18 U.S.C. 1 713.
Violations of these policies will lead to appropriate legal action by the Office of the Counsel to the
President.
All requests should be in writing and sent to the Office of the Counsel to the President, the White
House, Washington, DC 20500.
April 13. 1993
THE WHITE HOUSE
WASHINGTON
December 8, 1993
Chief Executive Officer
Hillary Health Care
400 Union Bower Court
Suite 410
Irving, TX 75061
VIA FACSIMILE and U.S. MAIL
RE: Unauthorized Use of the First Lady's Name and Image for
Commercial Advertising
Dear Sir or Madam:
The attached advertisement was sent to our office in a complaint
about the unauthorized use of the First Lady's name and image to
promote a commercial product or service.
This advertisement violates a long-standing White House policy
against use of the President or First Lady's name to suggest an
endorsement or approval of a product or service, regardless of
its merits. Your advertising creates the false and misleading
impression that the First Lady endorses your health care
products. Moreover, the advertising erroneously suggests that
she has a financial interest in your line of products.
Enclosed for your information is a copy of the White House policy
as well as guidelines developed by the Council of Better Business
Bureaus.
We therefore demand that you immediately cease and desist
engaging in this false and misleading advertising. Thank you for
your prompt attention to this matter.
Sincerely,
Maw Kiod
Marvin Krislov
Special Counsel to the President
Attachment
Knee Supports
1111
H.12
H-10
H.13
H.14
Elbow & Wrist Supports
H-16
H-19
H.20
11-18
Ankle, Thigh & Back Supports
II-21
H-17
H-18
H-22 & H.28
Keep Your Customer's
Health Care Cost Down With The
New Hillary Health Care Line
Our new line of the 14 must frequently prescribed rubber and clastic
support products offers American materials and quality workmanship at affordable prices.
To learn more about Hillary Health Care Products, or to order direct call
HC HC
Hillary Health Care
The Hillary Itealth Care Line is made by
The Choice of Physicians. Therapists, Trainers and Achietes.
Visit us at NHHCE . Bouth #2356
More Information? Circle 149 on reply card.
THE WHITE HOUSE
WASHINGTON
Historical summary of White House policy concerning the use of the
President's name or likeness based on the Council of Better Business
Bureaus' "Do's and Don'ts In Advertising Copy" General Section 2,
November, 1984.
USE OF THE NAME OR LIKENESS
OF THE PRESIDENT OF THE UNITED STATES
Use of the President's Name
This procedure must also be followed in connection with
or Likeness
similar advertisements proposing to make vie of the
236
President Reagon is adhering 10 n long-stending polt
name or likeness of the Two Lady. (See Noo 2.394 and
of of refusing permission 10 use the name or likeness of
16415)
the President of the United States, or of the First Lady.
For additional guidence, contact the Office of the
In advertising or commercial promotion In any way that
Counsel to the President, the White House, Washing.
suggents I connection between the President or First
ton, D.C. 20500; telephone 456-1414.
Lady and such advertising or promotion, notwithstand.
Ing the merits or ressons that accompany the request
Use of the Presidential Seal
The reproduction of the President's or First Lady's
It is not permissible 10 UM the Seal of the President of 235a
name or likeness for sale as such, or inclusion In an edu.
the United States In advertising copy. The Presidential
cational game, book collection of portraits and/or
Seal may be used only H authorized by Federal statute
blographies shall not be considered advertising or pro-
or by the Counsel to the President 18 U.S.C. I 713 and
motion if there is no indication or suggestion of endorse.
Executive Order No. 11649 (1972).
ment or approval by the President or First Lady of a
commercial product service or enterprise.
Use of the Vice President's Name
The Counsel to the President has advised the Council
or Likeness
of Better Business Buresus, Inc. (CBBB) that exceptions
Counsel 10 Vice President Bush has informed the 236b
10 this rule, which has been adhered to by all Presidents,
Council of Better Business Bureeus that the Vice Prest
can be granted only after a request in writing has been
dent and his family would wh that their asmes and
submitted 10 and approved by the Counsel to the Pres
likenesses not be used for adversising commercial enter.
ideol
prises The Yice President has edopted executy the sene
The policy applies with equal force to the vic of the
policy on UH of his or his family name or likeness as
paral or likeness of the President or of the Fust Lady,
maintained by the President
for any promotion or similar publicity purposes. The on-
ly Instances where permission has been granted have
Office of the Connsel
been is connection wich fund-raising compaigns spon.
to the President
sored by the Federal Covernment or conducted under
Following La . statement on references to the White
government auspices, such as those of the American No.
House in advertising provided by the Office of the Coun-
lional Red Cross. Even to such organizations, no overall
sel to the President November 1984.
permission is granted. Each Individual case must be
brought to the attention of the White House for sp
REFERENCES TO THE WHITE HOUSE
proval and such exceptional cases could be considered
IN ADVERTISING
only on their Individual merite
Exception may also be made with respect to adver-
Neicher the name nor the photograph or likeoess of
ilsements promoting books or articles about the Presh
the White House should be used la advertising in any
dent authored by hire or radio-TV programs featuring
way that would suggest an endorsement or approval If
him, but only if such advertisements are submitted to
asked, the Counsel to the President would decline to
the Counsel to the President for approval la advance.
give authorization for such use.
For additional guidance, contact the Office of the
Counsel to the President, the White House. Washing.
100, D.C. 20500; telephone 456-1414.
November
1964
Do's and Don't La Advertising Copy
Capyright 1984. Coupell of Beller Business Buresue, loc
(Most recent update: Feb/Mar-1993
copy aftecter
WHITE HOUSE
from Marrin
Knslor to Rep.
WASHINGTON
Hinchey Re:
Hillary bag"
January 27, 1994
The Honorable Maurice D. Hinchey
United States House of Representatives
1313 Longworth Building
Washington, DC 20515
Dear Congressman Hinchey:
Margaret Williams, the First Lady's Chief of Staff, asked me
to respond to your letter dated October 12, 1993, concerning the
production of a woman's briefcase by your constituents at
AmeriBag in Kingston, New York. I apologize for the delay in
responding to your letter.
While we certainly appreciate the good wishes of your
constituent, we must decline the request for the First Lady to
accept a briefcase called the "Hillary Bag." The White House has
a long-standing policy against engaging in any activities that
would suggest that a member of the First Family approves or
endorses a particular product, regardless of its merits.
Enclosed for your constituent's information are guidelines
developed by this Administration, and those developed by the
Council of Better Business Bureaus.
On our behalf, please inform your constituent that the First
Lady therefore cannot accept its offer. We also ask that it
cease referring to her in any commercial advertising or promotion
of its product. We do congratulate the company on its success,
and wish it the best of luck in exploring new markets for
American goods.
Sincerely yours,
MaKrislar
Marvin Krislov
Special Counsel to the President
THE WHITE HOUSE
WASHINGTON
MEMORANDUM FOR WHITE HOUSE AND EXECUTIVE BRANCH STAFF
FROM:
Francis Thomas Sobol
Special Counsel To The President
SUBJECT: Policy Guidance on Non-White House Uses of the President's and First
Lady's Likeness, Words, or Activities as well as Images of the White
House and the Presidential Seal
Background
The President receives many requests from individuals. businesses, educational institutions, and
others to use his name, likeness (pictures or video tape), activities, or words to promote a variety
of endeavors. Businesses, individuals, and communities often propose to use pictures or references
to the President's visits or words to promote their products, services, or potential. Various
companies desire to use a likeness of the President, the First Family, the White House or the
Presidential Seal to capture the attention of the public for their advertising and in the process
create a linkage (intentionally or otherwise) between their products or services and the President.
White House Policy Against Commercial Entanglements for the President
The White House's long-standing policy is to refuse permission to use the name, likeness, words,
or activities of the President, his family, or the White House itself, in advertising or commercial
promotions in any way that suggests a connection between the President, his family, or the White
House, and the advertising or promotion, notwithstanding the merits or reasons that accompany
the request. The Vice President also subscribes to this policy and its implementing procedures.
Exceptions to the Policy
The reproduction of the likeness, words, or activities of the President, his family, the White House,
or the Presidential Seal in educational materials or presentations may be allowed by the White
House on a case by case basis. The test for approval is whether the use avoids creating an
impression of a Presidential endorsement or approval of a commercial product, service, or
enterprise. In addition, permission may be granted to use the President's likeness or that of the
White House in fund raising activities conducted under Government auspices or involving a
worthwhile charitable or philanthropic endeavor after a case by case review of the merits of the
request.
Procedure for Policy Enforcement
Prior written approval must be obtained from the Counsel to the President for all non-White House
uses of the likeness, name, words, or activities of the President, his family, or the White House
itself. The same policy applies to proposed uses of the Presidential Seal; however, uses of the Seal
are also governed by Federal law as codified at 18 U.S.C. § 713.
Violations of these policies will lead to appropriate legal action by the Office of the Counsel to the
President.
All requests should be in writing and sent to the Office of the Counsel to the President, the White
House, Washington, DC 20500.
April 13, 1993
THE WHITE HOUSE
WASHINGTON
Historical summary of White House policy concerning the use of the
President's name or likeness based on the Council of Better Business
Bureaus' "Do's and Don'ts in Advertising Copy" General Section 2,
November, 1984.
USE OF THE NAME OR LIKENESS
OF THE PRESIDENT OF THE UNITED STATES
Use of the President's Name
This procedure must also be followed in connection with
or Likeness
similar advertisements proposing to make use of the
236
President Reagan is adhering to a long-standing poli-
name or likeness of the First Lady. (See also 2-394 and
cy of refusing permission to use the name or likeness of
16-415.)
the President of the United States, or of the First Lady,
For additional guidance, contact the Office of the
in advertising or commercial promotion in any way that
Counsel to the President, the White House, Washing.
suggests a connection Between the President or First
ton, D.C. 20500; telephone (202) 456-1414.
Lady and such advertising or promotion, notwithstand-
ing the merits or reasons that accompany the request.
Use of the Presidential Seal
The reproduction of the President's or First Lady's
It is not permissible to use the Seal of the President of 236a
name or likeness for sale as such, or inclusion in an edu-
the United States in advertising copy. The Presidential
cational game, book, collection of portraits and/or
Seal may be used only as authorized by Federal statute
biographies shall not be considered advertising or pro-
or by the Counsel to the President 18 U.S.C. $ 713 and
motion if there is no indication or suggestion of endorse-
Executive Order No. 11649 (1972).
ment or approval by the President or First Lady of a
commercial product, service or enterprise.
Use of the Vice President's Name
The Counsel to the President has advised the Council
or Likeness
of Better Business Bureaus, Inc. (CBBB) that exceptions
Counsel 10 Vice President Bush has informed the 236b
to this rule, which has been adhered to by all Presidents,
Council of Better Business Bureaus that the Vice Presi-
can be granted only after a request in writing has been
dent and his family would ask that their names and
submitted to and approved by the Counsel to the Pres-
likenesses not be used for advertising commercial enter.
ident
prises. The Vice President has adopted exactly the same
The policy applies with equal force to the use of the
policy on use of his or his family name or likeness as
name or likeness of the President, or of the First Lady,
maintained by the President
for any promotion or similar publicity purposes. The on-
ly instances where permission has been granted have
Office of the Counsel
been in connection with fund-raising campaigns spon-
to the President
sored by the Federal Government, or conducted under
Following is a statement on references to the White
government auspices, such as those of the American Na-
House in advertising provided by the Office of the Coun-
tional Red Cross. Even to such organizations, no overall
sel to the President November 1984.
permission is granted. Each individual case must be
brought to the attention of the White House for ap-
REFERENCES TO THE WHITE HOUSE
proval and such exceptional cases could be considered
IN ADVERTISING
only on their individual merita.
Exception may also be made with respect to adver-
Neither the name nor the photograph or likeness of
tisements promoting books or articles about the Presi-
the White House should be used in advertising in any
dent authored by him or radio-TV programs featuring
way that would suggest an endorsement or approval. If
him, but only if such advertisements are submitted to
asked, the Counsel to the President would decline to
the Counsel to the President for approval in advance.
give authorization for such use.
For additional guidance, contact the Office of the
Counsel to the President, the White House, Washing.
ton, D.C. 20500; telephone (202) 456-1414.
November
1984
Do's and Don't in Advertising Copy
Copyright 1984, Council of Better Business Bureaue, Inc.
(Most recent update: Feb/Mar-1993
MACRICE D. HINCHEY
WASHINGTON OFFICE
26TH DISTRICT. NEW YC
1519 LONEWORTH BUILDER
WASHINGTON, "
10
COMMITTEE ON BANKING
(202)
FINANCE AND URBAN APPAIRS
Congress of the United States
KINGSTON OFFICE
BUSCOMENTTION
FINANCIAL INSTITUTIONS SUPERVISION
891 WALL STREET
CONSUMER CREDIT AND INSURANCE
Douse of Representatives
KINGSTON. NV 18401
GÉNERAL AVEREIGHT AND INVESTIGATIONS
114 221-4489
COMMITTEE ON
asbington, BC 20515-8226
BINGHAMTON OFFICE
NATURAL RESOURCES
100A FEDERAL BUILDING
BINGHAMTON, NY 13801
INVESTMENTES:
non 778-2740
NATIONAL PARKS AND PUBLIC LANDS
GENERAL OVERSIGHT
October 12, 1993
ITHAGA OFFICE
CARRIAGE HOUSE-TERRACE M.
ITHAGA, MY 14060
Margaret Williams, Chief of staff
(607) 878-1880
Office of the First Lady
The white House
1600 Pennsylvania Ave., N.W.
Washington, D.C. 20500
Dear Ms. Williams:
I am writing to share with you and the First Lady the
phenomenal success currently being axperienced by AmeriBag of
Kingston, New York, which has one of the top thirty new import
products in the Japan at this time. A small manufacturer located
in upstate New York, AmeriBag has grown in a challenging economic
climate and is contributing in a very real way to the reduction of
our trade deficit with Japan.
Ameribag recently completed production prototypes for a new
product directed toward the growing market of business women in
both the U.S. and Japanese markets. This women's briefcase has
been named the "Hillary Bag" by AmeriBag's Japanese clients in
large measure because of the respect that Mrs. clinton commands in
Japan. The recent rise of the Japanese woman in that culture is in
large measure to such role models as Mrs. Clinton and the new
Empress of Japan, both well educated and forward thinking
inspirations for this new cultural movement.
AmeriBag has been asked by its Japanese clients to present the
original "Hillary Bag" to the First Lady. This show of good will
and mutual exchange would be a fine example of American ingenuity
and products being exported to Japan. I hope you will consider
making this opportunity available to Mrs. Clinton, or in providing
some indication of her support and interest in this endeavor.
I look forward to hearing from you in this regard and thank
you in advance for your assistance.
Sincerely,
Mansus they
MAURICE D. HINCHEY
Member of Congress
MDH/AL
PRINTED on NCYCLE PAPER
891'
Business
'Hillary' bag heads for Japan
Kingston firm sends
its creation to
nation's First Lady
By CYNTHIA WERTHAMER
Correspondent
KINGSTON - The Japanese
market is ready for Ameribag's
latest areation. the "Hillary" bag
and to is the First Lady, says U.S.
Rep Maurice Hinchey.
Hinchey, D-Saugerties, received
the black leather bag from Irwin
Gaffin Ameribus president, and
Margery Gaffin. vice president,
with the promise that he would
deliver it to Hillary Rodham Clin-
ton.
J think she'll like It very much,"
be told the Gaffins at the presenta.
tion Friday. "She has a definite
sense of style, and she will ap-
preciste It even more because of her
interest in promoting American
business and small business in par
ticular."
The large square handbag-outn-
Pressure - by - Medden
briefcase is designed w be carried
Ameribag owners Mar ary and Irwin Geffin show U.S. Rep.
over the shoulder on short strape
Maurice Hinchey the "Hillary" bag.
that case tension on the back, caid
Margery Gaffin It was dealgned by
sensible, . role model for career said.
a design team that included the
women," Giuliano said. "He looked
But there's . difference: to the
Gaffins
at me and said, "Hillary!"
States, the small "Margery" bag
It is also designed to fill a niche
The "Hillary" bag will be mar-
sells for $130, the medium for $180.
in the Japanese market created by
keted in upecale Japanese cataloga
In Japan, the same bags sell for
the success of the Kingston firm's
in the spring, with retail merchan-
$280 and 8320 respectively.
first export, the "Margery" beg,
dising to follow, Gluliano said.
While no appointment has
which is selling well in Japanese
The Japanese market garnered
net for the White House presenta-
catalogs, said Louise Giuliano,
60 percent of all Ameribag sales
tion, Hinchey said he was certain
president of U8 Export in Albany.
last year, Margery Caffin said.
the First Lady would accept the bag
The Healthy Back Bag was
Some 10,000 of the "Margery" bags
- and use K.
difficult to say in Japanese,"
were sold through catalogs.
It is her style," be said. 9 po-
laughed Gluliano, who markets
"Japan is an anormous market
Licod last time I was with her, abe
Ameribag's products tn Japan. The
ripe for American products,"
was carrying a good-sized black
Japanese like the fact that it! to
Hinchey said. "Evan without the
bag. an overthe-shoulder briefcase.
ergonomic, and that It to American,
General Agreement on Tariffe and
"She also recognises the respon-
with A prestigious symbol on the
Trade, the Japanese markets are
sibility of being a role model"
front"
opening up in an excellent way
Noting the "Ingenious" Inside
The newest bag's name came
and businessss like Ameribas are
pockets of the "Hillary" bag, which
from R Japanese businessman who
in a position to take advantage of
are designed to carry everything
met with Gluliano as part of a
16.0
from pencils to computer diaks, be
marketing team that tried to hone
The Norm Thompson catalog,
added, "This is a great example of
La - A NAME that would larget One
here at homa, also carries the
the kind of impact small business
Japanese market.
"Margery" bag. which has been
can have, by boing very creative
"We wanted to a represent a
ranked Its first and third best
and sssing aboad to the world
THE WHITE HOUSE
WASHINGTON
DATE: 1-3-94
TO: Maggie Williams
Tharven Krislov
FROM:
White House Counsel
Room 128, OEOB, x7900
FYI
Appropriate Action
Let's Discuss
Per Our Conversation
Per Your Request
Please Return
Other
\
VIAL, HAMILTON, KOCH & KNOX
File Representation
A PARTNERSHIP INCLUDING PROFESSIONAL CORPORATIONS
ATTORNEYS AND COUNSELORS
1717 MAIN STREET
SUITE 4400
DALLAS, TEXAS 75201
TELEPHONE: (214) 712-4400
JAMES A. PIKL, P.C.
(214) 712-4578
D/FW METRO TEL.: 988-7375
FAX: (214) 712-4402
17 December 1993
Mr. Marvin Krislov
Special Counsel to the President
The White House
Washington, DC 20500
Re:
Your letter of 8 December 1993
Dear Mr. Krislov:
Our firm represents Sports Supports, Inc. In that capacity, we have been forwarded your
letter of 8 December 1993 and its attachments. A copy of your letter and those attachments is
attached to this letter for your ease of reference.
We have reviewed both the advertisement for the Hillary Health Care Line you enclosed
with your letter, and the Better Business Bureau, Inc. and White House memoranda concerning
uses of the names or likenesses of the President, First Lady, etc. We also reviewed 18 U.S.C.
§ 713 and Executive Order 11649 concerning proposed uses of the seal of the President of the
United States, although that statute and order appear to be inapplicable to our present discussion.
Our client is somewhat at a loss regarding your letter and its allegations that the client's
advertisement somehow "violates" any of the policies or rules referred to above. It is difficult
to believe that the mere use of the name "Hillary" is somehow automatically attached to the First
Lady. We find it very unlikely that your office is sending similar letters to every company or
advertiser in the United States who use the name "Bill" in any of their marketing or advertising
materials. Granted, the name Hillary is somewhat less common than the name Bill, but that fact
alone seems to us less than sufficient cause for your allegations and demands.
If we are overlooking the basis for your complaints and demands, we would certainly
appreciate further response from your office pointing out to us how, exactly, our client's
advertisement is in any way contrary to the policies and other materials you forwarded to our
client in this matter.
Mr. Marvin Krislov
17 December 1993
Page 2
Unless and until we hear from you differently, we will assume your office is withdrawing
its allegations and demands made in your letter of 8 December 1993, and we will proceed
accordingly.
Thank you for your time and attention to this matter.
Very, truly yours,
James A. Pikl
JAP/wc
Enclosures
THE WHITE HOUSE
WASHINGTON
MEMORANDUM FOR WHITE HOUSE AND EXECUTIVE BRANCH STAFF
FROM:
Francis Thomas Sobol
Special Counsel To The President
SUBJECT: Policy Guidance on Non-White House Uses of the President's and First
Lady's Likeness, Words, or Activities as well as Images of the White
House and the Presidential Seal
Background
The President receives many requests from individuals, businesses. educational institutions, and
others to use his name, likeness (pictures or video tape), activities, or words to promote a variety
of endeavors. Businesses, individuals. and communities often propose 10 use pictures or references
to the President's visits or words to promote their products. services. or potential. Various
companies desire to use a likeness of the President, the First Family. the White House or the
create a linkage (intentionally or otherwise) between their products or services and the President.
Presidential Seal to capture the attention of the public for their advertising and In the process
White House Policy Against Commercial Entanglements for the President
The White House's long-standing policy is to refuse permission to use the name, likeness, words,
activities of the President. his family, or the White House itself, In advertising or commercial
promotions or In any way that suggests a connection between the President, his family, or the White
House. and the advertising or promotion, notwithstanding the merits or reasons that accompany
the request. The Vice President also subscribes to this policy and Its implementing procedures.
Exceptions to the Policy
The reproduction of the likeness. words. or activities of the President, his family, the White House,
or the Presidential Seal In educational materials or presentations may be allowed by the White
House on a case by case basis. The test for approval is whether the use avoids creating an
Impression of à Presidential endorsement or approval of a commercial product. service. or
enterprise. In addition, permission may be granted to use the President's likeness or that of the
White House In fund raising activities conducted under Government auspices or Involving a
worthwhile charitable or philanthropic endeavor after $ case by case review of the merits of the
request.
Procedure for Policy Enforcement
Prior written approval must be obtained from the Counsel to the President for all non-White House
of the likeness, name, words, or activities of the President, his family. or the White House
Itself. uses The same policy applies to proposed uses of the Presidential Seal: however, uses of the Seal
are also governed by Federal law as codified at 18 U.S.C. 1 713.
Violations of these policies will lead to appropriate legal action by the Office of the Counsel to the
President.
All requests should be In writing and sent to the Office of the Counsel to the President. the White
House, Washington. DC 20500.
April 13. 1993
THE WHITE HOUSE
WASHINGTON
December 8, 1993
Chief Executive Officer
Hillary Health Care
400 Union Bower Court
Suite 410
Irving, TX 75061
VIA FACSIMILE and U.S. MAIL
RE: Unauthorized Use of the First Lady's Name and Image for
Commercial Advertising
Dear Sir or Madam:
The attached advertisement was sent to our office in a complaint
about the unauthorized use of the First Lady's name and image to
promote a commercial product or service.
This advertisement violates a long-standing White House policy
against use of the President or First Lady's name to suggest an
endorsement or approval of a product or service, regardless of
its merits. Your advertising creates the false and misleading
impression that the First Lady endorses your health care
products. Moreover, the advertising erroneously suggests that
she has a financial interest in your line of products.
Enclosed for your information is a copy of the White House policy
as well as guidelines developed by the Council of Better Business
Bureaus.
We therefore demand that you immediately cease and desist
engaging in this false and misleading advertising. Thank you for
your prompt attention to this matter.
Sincerely,
Maw Kiod
Marvin Krislov
Special Counsel to the President
Attachment
Knee Supports
1111
H.12
H-10
H.12
H.14
Elbow & Wrist Supports
H.16
H.19
H.20
11.18
Ankle, Thigh & Back Supports
II.21
H-17
H-18
H-22 & H.28
Keep Your Customer's
Health Care Cost Down With The
New Hillary Health Care Line
Our new line of the 14 must frequently prescribed rubber and elastic
support products offers American materials and quality workmanship at affordable prices.
To learn more about Hillary Health Care Products, or to order direct call
HC HC
Hillary Health Care
The Hillary Health Care Line is made by
The Choice of Physicians. Therapiste, Trainers and Achletes.
Visit us at NHHCE Bouth #2856
More Information? Circle 149 on reply card.
THE WHITE HOUSE
WASHINGTON
Historical summary of White House policy concerning the use of the
President's name or likeness based on the Council of Better Business
Bureaus' "De's and Don'ts In Advertising Cooy" General Section 2,
November, 1984.
USE OF THE NAME OR LIKENESS
OF THE PRESIDENT OF THE UNITED STATES
Use of the President's Name
This procedure must also be followed in connection with
or Likeness
similar advertisements proposing to make use of the
236
President Reegon is adhering 10 I longstanding polt
name or likeness of the Twit Lady, (See Now 2.394 and
of of refusing permission to use the name or likeness of
16415.)
the President of the United States, or of the First Lady.
For additional guidence, contact the Office of the
In advertising or commercial promotion in any way that
Counsel 10 the President the White House, Washing.
suggests a connection between the President or First
ton. D.C. 20500, telephone (202) 456-1414.
Lady and such advertising or promotion, notwithstand-
Ing the merits or ressons that accompany the request
Use of the Presidential Seal
The reproduction of the President's or First Lady's
h is not permissible 10 VH the Seal of the President of 236a
name or likeness for sale as such, or inclusion In an edu.
the United States In advertising copy. The Presidential
cational game, book, collection of portraits and/or
Seal may be used only as authorised by Federal statute
blographics shall not be considered advertising or pro-
or by the Counsel to the President 18 U.S.C. 713 and
motion if there is no indication or suggestion of endorse.
Executive Order No. 11649 (1972).
ment or approval by the President or First Lady of I
commercial product service or enterprise.
Use of the Vice President's Name
The Counsel to the President has advised the Council
or Likeness
of Better Business Bureaus, Inc. (CBBB) that exceptions
Counsel 10 Vice President Bush has informed the 236b
to this rule, which has been adhered to by all Presidents,
Council of Better Business Bureaus that the Vice Prest
can be granted only after a request in writing has been
dent and his family would ask that their asses and
submilled to and approved by the Counsel to the Pres
likenesses not be used for advertising commercial enter.
ideal
prises The Yike President has edopted esacuy the seore
The policy applies with equal force to the use of the
policy on VH of his or his family name or Meness as
parae or likeness of the President or of the First Lady,
maintained by the President.
for any promotion or similar publicity purposes. The on
ly Instances where permission has been granted have
Office of the Connsel
been is connection wich fund-raising compaigns spon.
to the President
sored by the Federal Covernment or conducted under
Following is a statement on references to the White
government susples, such as these of the American No.
House in advertising provided by the Office of the Coun.
tional Red Cross. Even to such organizations, no overall
sel to the President November 1984.
permission is granted. Each Individual case must be
brought to the attention of the White House for sp
REFERENCES TO THE WHITE HOUSE
proval and such exceptional cases could be considered
IN ADVERTISING
only on their Individual merita
Exception may also be made with respect to adver-
Neither the name nor the photograph or likeness of
ilsements promoting books or articles about the Prest
the White House should be used is advertising in any
dent suthored by him or redio-TV programs featuring
way that would suggest an endorsement or approval. If
him, but only is such advertisements are submitted to
asked. the Counsel to the President would decline to
the Counsel 10 the President for approval is advance.
give authorization for such use.
For additional guidence. contact the Office of the
Coupsel to the President, the White House. Washing.
100, D.C. 20500; telephone 456-1414.
November
1984
De's and Doar in Advertulag Copy
Capyright 1984, Cover of Better Business Bureaue, loc
(Most recent update: Feb/Mar-1993
AUG 11 '93 03:40PM CLARITY COVERDALE RUEFF
Clarity
Coverdale
New
Rueff
File
August 11, 1993
Francis Thomas Sobol
Special Counsel to the President
Office of the Counsel to the President
The White House
Washington D.C.
Dear Mr. Sobol:
I have received your August 11 letter regarding the "use of the First
Lady's picture" along with copies of the Policy Guidelines on Non-White
House Uses.
We were not aware of these policies and I appreciate you sending them to
us.
Our agency and our client are not using and will not use the advertisement
you attached in your letter. We will certainly comply with your request to
"cease and desist all unauthorized uses of the First Lady" and will follow
your guidelines in the future.
Sincerely,
Now Charoch
Kevin Horrocks
V.P./ Director of Client Services
Clarity Coverdale Rueff Advertising, Inc., 415 First Avenue North, Minneapolis, MN 55401/(612) 339-3902
AUG 11 '93 03:40PM CLARITY COVERDALE Clarity
P.1
Coverdale
Rueff
FACSIMILE MESSAGE COVER SHEET
FROM:
CLARITY COVERDALE RUEFF
415 First Avenue North, Suite 400
Minneapolis, Minnesota 55401
Main Phone Number: (612)339-3902
FAX Phone Number: (612)339-7358
DATE: 8/11/93
TIME:
Please deliver the following page(s) to FAX number: (208) 456-1647
TO:
Frank Sobol
FROM: Kevin Horrocks
(Diane Middleton)
Total number of pages including this cover letter is:
2
If (612)339-3902. you do not receive any of the following pages, please call our agency at
ADDITIONAL COMMENTS:
Clarity Coverdale Rueff Advertising, Inc., 415 First Avenue North, Minneapolis, MN 55401/(612) 339-3902
New
THE WHITE HOUSE
2
WASHINGTON
Copy of lts.
sent to an
August 2, 1993
advertising CO.
re: use of 1st Lady
Druge for adrentising
Pur Poses
TO:
Frank Sobol, Office of White House Counsel
Pam Bamett
FROM:
Pam Barnett, Executive Assistant to the First Lady
I am attaching an article from a recent edition of Adweek
magazine that appears to represent Mrs. Clinton or has an actual
picture of Mrs. Clinton. Maggie Williams asked that I pass it on
to you. Can we do anything about this?
CC: Maggie Williams
8/11/93
Pam + Maggie -
I Land The attached today
Thank
THE WHITE HOUSE
WASHINGTON
August 11, 1993
Ms. Diane Middleton
Office Manager
Clarity Coverdale Rueff Advertising
Minneapolis, Minnesota
FACSIMILE: 612-339-7358
RE: Unauthorized Use of the First Lady's Image for Commercial
Advertising
Dear Ms. Middleton:
The attached advertisement for your client, Northwestern National
Life, was sent to the Counsel to the President in a complaint
about the use of the First Lady's picture to promote your
client's service.
Bernard W. Nussbaum, Counsel to the President, asked me to review
with you the White House's long-standing policy that prohibits
the use of the White House or images, words, or activities of the
President, the First Family, or the Vice President in commercial
advertising. Specifically, the use of the First Lady's name or
image is not permitted where such use states or implies an
endorsement or other linkage between her and a commercial product
or service.
I have enclosed with this letter a copy of the White House policy
on this matter and a summary of the Council of Better Business
Bureaus' "Do's and Don'ts in Advertising Copy," which has
provided similar advice to advertising copywriters for more than
a decade.
Your advertising copy for Northwestern National Life violates
this long-standing White House policy in a number of respects.
First, neither your firm nor Northwestern National Life has
received prior written permission from the Counsel to the
President to use the image of the First Lady for advertising
purposes. Second, the advertising copy presents Mrs. Clinton in
a context that demeans her role as First Lady and the seriousness
of the health care issues with which she is associated.
-2-
The purpose of this letter is to request that the your firm and
Northwestern National Life cease and desist all unauthorized uses
of the First Lady in your advertising endeavors. I expect that
your firm and Northwestern National Life will honor this policy
without requiring the White House to take further legal action.
However, if it becomes necessary, the Office of the Counsel to
the President will seek to enforce the policy through all
appropriate legal procedures.
Sincerely,
Irancis Thomas sabal
Francis Thomas Sobol
Special Counsel to the President
Office of the Counsel to the President
CC: B. Nussbaum, Counsel to the President
612-555-1212
ADWEEK/July 5, 1993
6
339-3902
BEYOND COOKIES
Yes, It Takes a Lot of Crust to Mess With Hillary Clinton
M
aybe Hillary Rodham Clinton doesn't care to stay home and bake cookies, but that
hasn't stopped Northwestern National Life from suggesting she's eager to serve
baked goods in her own special way. The photo serves as cover teaser for a multi-page
mailer introducing Northwestern National's current print campaign, created by Minne-
apolis-based Clarity Coverdale Rueff and aimed at corporate benefit managers.
WHAT DO YOU SUPPOSE
THE GOVERNMENT
IS GOING TO THROW
AT YOU NEXT?
Taking time out from her formulation of health-care reform to throw out the first pie.
THE WHITE HOUSE
WASHINGTON
MEMORANDUM FOR WHITE HOUSE AND EXECUTIVE BRANCH STAFF
FROM:
Francis Thomas Sobol
Special Counsel To The President
SUBJECT: Policy Guidance on Non-White House Uses of the President's and First
Lady's Likeness, Words, or Activities as well as Images of the White
House and the Presidential Seal
Background
The President receives many requests from individuals, businesses, educational institutions, and
others to use his name, likeness (pictures or video tape), activities, or words to promote a variety
of endeavors. Businesses, individuals, and communities often propose to use pictures or references
to the President's visits or words to promote their products, services, or potential. Various
companies desire to use a likeness of the President, the First Family, the White House or the
Presidential Seal to capture the attention of the public for their advertising and in the process
create a linkage (intentionally or otherwise) between their products or services and the President.
White House Policy Against Commercial Entanglements for the President
The White House's long-standing policy is to refuse permission to use the name, likeness, words,
or activities of the President, his family, or the White House itself, in advertising or commercial
promotions in any way that suggests a connection between the President, his family, or the White
House, and the advertising or promotion, notwithstanding the merits or reasons that accompany
the request. The Vice President also subscribes to this policy and its implementing procedures.
Exceptions to the Policy
The reproduction of the likeness, words, or activities of the President, his family, the White House,
or the Presidential Seal in educational materials or presentations may be allowed by the White
House on a case by case basis. The test for approval is whether the use avoids creating an
impression of a Presidential endorsement or approval of a commercial product, service, or
enterprise. In addition, permission may be granted to use the President's likeness or that of the
White House in fund raising activities conducted under Government auspices or involving a
worthwhile charitable or philanthropic endeavor after a case by case review of the merits of the
request.
Procedure for Policy Enforcement
Prior written approval must be obtained from the Counsel to the President for all non-White House
uses of the likeness, name, words, or activities of the President, his family, or the White House
itself. The same policy applies to proposed uses of the Presidential Seal; however, uses of the Seal
are also governed by Federal law as codified at 18 U.S.C. § 713.
Violations of these policies will lead to appropriate legal action by the Office of the Counsel to the
President.
All requests should be in writing and sent to the Office of the Counsel to the President, the White
House, Washington, DC 20500.
April 13, 1993
THE WHITE HOUSE
WASHINGTON
Historical summary of White House policy concerning the use of the
President's name or likeness based on the Council of Better Business
Bureaus' "Do's and Don'ts in Advertising Copy," General Section 2,
November, 1984.
USE OF THE NAME OR LIKENESS
OF THE PRESIDENT OF THE UNITED STATES
Use of the President's Name
This procedure must also be followed in connection with
or Likeness
similar advertisements proposing to make use of the
236
President Reagan is adhering to a long-standing poli-
name or likeness of the First Lady. (See also 2-394 and
cy of refusing permission to use the name or likeness of
16-415.)
the President of the United States, or of the First Lady,
For additional guidance, contact the Office of the
in advertising or commercial promotion in any way that
Counsel to the President, the White House, Washing.
suggests a connection between the President or First
ton, D.C. 20500; telephone (202) 456-1414.
Lady and such advertising or promotion, notwithstand-
ing the merits or reasons that accompany the request.
Use of the Presidential Seal
The reproduction of the President's or First Lady's
It is not permissible to use the Seal of the President of 236a
name or likeness for sale as such, or inclusion in an edu-
the United States in advertising copy. The Presidential
cational game, book, collection of portraits and/or
Seal may be used only as authorized by Federal statute
biographies shall not be considered advertising or pro-
or by the Counsel to the President. 18 U.S.C. I 713 and
motion if there is no indication or suggestion of endorse-
Executive Order No. 11649 (1972).
ment or approval by the President or First Lady of a
commercial product, service or enterprise.
Use of the Vice President's Name
The Counsel to the President has advised the Council
or Likeness
of Better Business Bureaus, Inc. (CBBB) that exceptions
Counsel to Vice President Bush has informed the 236b
to this rule, which has been adhered to by all Presidents,
Council of Better Business Bureaus that the Vice Presi-
can be granted only after I request in writing has been
dent and his family would ask that their names and
submitted to and approved by the Counsel to the Pres-
likenesses not be used for advertising commercial enter-
ident.
prises. The Vice President has adopted exactly the same
The policy applies with equal force to the use of the
policy on use of his or his family name or likeness as
name or likeness of the President, or of the First Lady,
maintained by the President.
for any promotion or similar publicity purposes. The on-
ly instances where permission has been granted have
Office of the Counsel
been in connection with fund-raising campaigns spon-
to the President
sored by the Federal Government, or conducted under
Following is a statement on references to the White
government auspices, such as those of the American Na.
House in advertising provided by the Office of the Coun-
tional Red Cross. Even to such organizations, no overall
sel to the President November 1984.
permission is granted. Each individual case must be
brought to the attention of the White House for ap-
REFERENCES TO THE WHITE HOUSE
proval and such exceptional cases could be considered
IN ADVERTISING
only on their individual merits.
Exception may also be made with respect to adver.
Neither the name nor the photograph or likeness of
tisements promoting books or articles about the Presi-
the White House should be used in advertising in any
dent authored by him or radio-TV programs featuring
way that would suggest an endorsement or approval. If
him, but only if such advertisements are submitted to
asked, the Counsel to the President would decline to
the Counsel to the President for approval in advance.
give authorization for such use.
For additional guidance, contact the Office of the
Counsel to the President, the White House, Washing.
ton, D.C. 20500; telephone (202) 456-1414.
November
1984
Do's and Don'ts in Advertising Copy
Copyright 1984, Council of Better Business Bureaus, loc
(Most recent update: Feb/Mar-1993
The White House
THE
COUNSEL'S OFFICE
FACSIMILE TRANSMISSION COVER SHEET
TO: Diane middleton of Clainty Coverdale Rufff
FAX NUMBER:
612-339-7358
TELEPHONE NUMBER:
FROM:
FRANK SOBOL
TELEPHONE NUMBER:
202-456-7901
PAGES (INCLUDING COVER):
6
COMMENTS:
Lagal
THE WHITE HOUSE
WASHINGTON
September 20, 1994
South Florida
Subscriber Services
P.O. Box 2051
Marion, Ohio 43305
To Whom It May Concern:
Margaret Williams has asked me to inform you that
she has not ordered, nor has authorized anyone to order
on her behalf, a subscription to South Florida.
Accordingly, please immediately cease sending her
copies of your magazine and do not bill her for any
previously sent copies. A copy of the invoice is
enclosed for your reference.
Thank you for your prompt attention to this
matter.
Sincerely,
ma Kush
Marvin Krislov
Assistant Counsel to the President
Enclosure
SF692
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THE WHITE HOUSE
WASHINGTON
File legal
DATE: 12/1/94
TO:
Marge Tarmey
Marvin Krislov
FROM:
White House Counsel
Room 128, OEOB, x7900
X
FYI / FILES
Appropriate Action
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THE WHITE HOUSE
WASHINGTON
November 30, 1994
Ms. Laura McWilliams
Teacher's Discovery
2741 Paldan
Auburn Hills, MI 48326
Dear Ms. McWilliams:
The White House Counsel's office has received your request
for an open letter from the First Lady and the use of her photo
as a cover for the next Teacher's Discovery catalog. Long-
standing White House policy discourages members of the First
Family, including the First Lady, from endorsing a commercial
product or service, regardless of its merits. We, therefore,
cannot grant you permission for use of the photo or a letter from
the First Lady.
I am enclosing the most recent guidelines by the Council of
Better Bureaus' "Use of the Name or Likeness of the President of
the United States," as well as, "Policy Guidance on Non-White
House Uses of the President's and First Lady's Likeness, Words,
or Activities as well as Images of the White House and the
Presidential Seal."
We appreciate your wanting to use the First Lady's photo and
do hope the enclosed materials will be helpful. Thank you for
your cooperation in this matter.
Sincerely,
Man Kriolar
Marvin Krislov
Assistant Counsel to the President
Enclosures
DISCHERS DISCOVER
A Division of American Eagle Co., Inc.
2741 Paldan
Auburn Hills, MI 48326
November 8, 1994
Ms. Margaret Williams
The White House
Rm. 100
Old Executive Office Bldg.
Washington, D.C. 20500
Dear Ms. Williams,
Teacher's Discovery has been providing foreign language
teachers with fun and inovative material for their
classrooms for many years. We feel these teachers need
all the help and encouragement they can get.
An open letter from Mrs. Clinton to all foreign language
teachers congratulating and encouraging them on their
important work would mean something special to them.
This letter would be featured in our next catalog which
is mailed to every foreign language teacher in the
country.
We would also like to request a photo of Mrs. Clinton to
accompany the letter and perhaps be used on the cover.
We look forward to your favorable response.
Sincerely,
Laura McWilliams
Teacher's Discovery
/1m
(810) 340-7210
TOLL FREE 1-800-521-3897
Fax: (810)340-7212