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Atlanta Committee for the Olympic Games Press Guide, October 1993 [report]
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Atlanta Committee for the Olympic Games Press Guide, October 1993 [report]
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FOIA Number: 2012-0741-F
FOIA
MARKER
This is not a textual record. This is used as an
administrative marker by the William J. Clinton
Presidential Library Staff.
Collection/Record Group:
Clinton Presidential Records
Subgroup/Office of Origin:
Public Liaison
Series/Staff Member:
Alexis Herman
Subseries:
OA/ID Number:
2906
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Folder Title:
Atlanta Committee for the Olympic Games Press Guide, October 1993 [report]
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29
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the
with
PRESS
GUIDE
OCTOBER 1993
000
100
Atlanta 1996
TM. © 1992 ACOG
For further information, contact:
Bob Brennan
Press Chief
Atlanta Committee for the Olympic Games
250 Williams Street, Suite 6000
P.O. Box 1996
Atlanta, GA 30301-1996 USA
Telephone: 404/224-1932
FAX: 404/224-1967
TABLE OF CONTENTS
Atlanta Committee for the Olympic Games
General Information
Mission Statement
3
ACOG Chronology
4
ACOG Organization
7
Organization Chart
8
Community Outreach Organizations
12
Communications
15
Corporate Services
19
Creative Services
21
Public Information
22
Mascot "Whatizit"
23
Special Events
24
Financial Forecast
25
Host Broadcasting
29
Licensing
33
Marketing
37
Olympic Programs
43
Ceremonies
45
Cultural Olympiad
45
Volunteers
47
Youth and Education
47
Operations
49
Accommodations/Accreditation
51
Airport Operations
52
Logistics
52
Medical
52
Press Operations
53
Security
53
Technology
53
Tickets/Transportation
55
Paralympics
57
Sports and International Organizations
61
Olympic Family and Protocol
63
Venues
64
Olympic Village
70
Construction
72
Program of Events
76
GENERAL INFORMATION
1
MISSION STATEMENT
The XXVI Olympiad will be showcased in a city with a technologically advanced infrastructure,
one of the world's largest, most modern airports, and one whose charm is equaled by its nearly
three million residents' passionate commitment to staging glorious Olympic Games.
The mission of the Atlanta Committee for the Olympic Games (ACOG)
is to enhance and share the positive forces that emanate from involvement in
the Olympic Movement with the people of the community, the region, the
country and the world; bringing the people of the world closer together
through bonds of sincere friendship harnessing the awesome power and
potential from this cooperative effort to uplift the human spirit and create a
positive influence for children and young adults
to celebrate the Centennial Olympic Games with great respect for the
contributions of the past and, yet, great hope for the future by demonstrating
the full potential of the Olympic Movement emphasizing the common bonds
that unite the family of man, not the differences that divide us
to conduct the Centennial Games with sensitivity, integrity, fiscal
responsibility and commitment to the need of the athletes
to share with the world the spirit of America, the experience of the American
South and the vision of Atlanta
to leave a positive physical and spiritual legacy, and an indelible mark upon
Olympic history by staging the most memorable Games in present history.
Above all, ACOG recognizes its undeniable obligation to conduct the Centennial Olympic Games
in a spirit of equity and fairness that will be the ultimate standard against which all of our
decisions and actions are judged.
3
CHRONOLOGY
February 1987
Billy Payne, an Atlanta attorney and former University of Georgia football player, asks Peter
Candler, senior vice president of Duncan Peek, Inc., an Atlanta insurance firm, to be his partner in
the Georgia Amateur Athletics Foundation (GAAF). Candler accepts, and GAAF is founded.
Payne then approaches Atlanta Mayor Andrew Young about bidding to host the 1996 Olympic
Games. Mayor Young pledges his support and Payne represents the City of Atlanta at a seminar in
Colorado Springs, Colorado, designed to assist interested cities in preparing bids.
May/June 1987
Several additional Atlantans, including Charlie Battle, Horace Sibley, Ginger Watkins, Linda
Stephenson, Cindy Fowler, Tim Christian, and Charlie Shaffer are recruited to round out the
GAAF Executive Board. The Executive Board later adds Jack Pinkerton.
September 1987
Atlanta formally submits a bid to the United States Olympic Committee (USOC) to become the
U.S. candidate city for the 1996 Olympic Games. Atlanta is one of 14 U.S. cities vying for this
honor.
February 1988
USOC site selection committee visits Atlanta for tours of proposed venues for the Olympic Games
and to meet with city leaders.
April 1988
Atlanta makes its final presentation to the Executive Board of the USOC meeting in Washington,
DC. Following a recommendation from its site selection committee, the USOC Executive Board
selects Atlanta as its U.S. city-designate to host the 1996 Olympic Games. The board selects
Atlanta based on its organizing ability, quality of venues, hotels, airport, rapid transit, and proven
ability to handle large numbers of people.
Atlanta enters the international competition against five other cities competing to host the 1996
Olympic Games - Athens; Belgrade; Manchester; Melbourne; and Toronto.
Spring 1988
Payne, accompanied by friends and fellow volunteers Horace Sibley and Charlie Battle, travels to
Lausanne, Switzerland, to meet with H.E. Juan Antonio Samaranch, President of the International
Olympic Committee (IOC), to discuss Atlanta's bid and learn more about the bidding process.
Fall 1988
The GAAF formalizes the Atlanta Organizing Committee (AOC) Board of Directors, an advisory
council and eight standing committees to carry out the activities necessary to complete the bid
process.
4
September 1988
An Atlanta delegation, including Mayor Andrew Young, members of the Atlanta City Council and
Atlanta Chamber of Commerce, attend the 1988 Olympic Games in Seoul, Korea, to meet members
of the IOC and gather information on the intricacies of hosting an Olympic Games.
February 1989
H.E. Juan Antonio Samaranch visits Atlanta and participates in ribbon-cutting ceremonies opening
the AOC headquarters offices in Atlanta's IBM Tower. Atlanta Mayor Andrew Young is named
chairman of the Atlanta Organizing Committee. Billy Payne is named President and CEO; Doug
Gatlin is named executive director. Atlanta unveils its Olympic theme: "Atlanta and the Olympics:
Yes! Partners with the World."
July 1989
The AOC kicks off its local public awareness campaign by sponsoring an Olympic mile in the July
4th Peachtree Road Race, a 10K road race that now attracts more than 40,000 runners annually.
Members of the IOC and international press are entertained at this event. A citywide billboard and
banner campaign is implemented, including unprecedented signage at Hartsfield Atlanta
International Airport, to heighten local awareness and interest. The campaign to solicit 100,000
volunteers begins.
August 1989
A group of IOC members visits Atlanta en route to the exIOC's 95th General Session being held in
San Juan, Puerto Rico. Atlanta hosts The Alamo Cup: USSR vs. USA Dual Swim Meet at Emory
University.
September 1989
An Atlanta delegation, including Atlanta Mayor Andrew Young, attends the 95th General Session
of the IOC in San Juan, Puerto Rico to continue lobbying for Atlanta. In San Juan, Atlanta
introduces the IOC to its high-tech "interactive" video, which allows IOC members to take a tour
of Atlanta via video and computer. The video was developed at the Georgia Institute of
Technology.
Following the annual IOC session in Puerto Rico, a large delegation of IOC members are flown
from San Juan to Atlanta for a Labor Day visit. More than 7,500 runners participate in the "Run
For The Bid" in a great show of public support for Atlanta and the Olympic Games. Atlanta hosts
the AOC Sports Festival at Emory University featuring USA/Cuba/Canada Water Polo and USA
Team Synchronized Swimming.
January 1990
The AOC Honor Marching Band makes its debut in the nationally televised Martin Luther King, Jr.
Parade and March of Celebration in Atlanta. Volunteer sign-ups pass the 100,000 mark.
February 1990
In an historic moment and major milestone, an Atlanta delegation submits Atlanta's official written
five-volume bid document, which is delivered to the IOC offices in Lausanne, Switzerland, on
February 1.
5
March 1990
The AOC hosts IOC members in Savannah's famous St. Patrick's Day Parade, which also features
the AOC Honor Marching Band.
April 1990
The AOC hosts Springtime in Atlanta, a visit to Atlanta by a large group of IOC members, which
also includes a memorable visit to Savannah. More than 1000 schoolchildren greet the IOC
motorcade along the picturesque squares of downtown Savannah. Nearly 8,000 runners
participate in the AOC's Salute to Georgia Olympians and Run for the Rings.
Spring 1990
More than 100,000 schoolchildren throughout the state of Georgia participate in Olympic Day in
the Schools.
May 1990
Official site-inspection visits to Atlanta by the IOC Study & Evaluation Commission, the
Association of Summer Olympic International Federations (ASOIF) and the Association of
National Olympic Committees (ANOC) are successfully concluded.
June 1990
An Atlanta delegation attends the meetings of the IOC Executive Board and ANOC General
Assembly in Barcelona, Spain. A drawing to determine order of final presentations in Tokyo is
held and Atlanta will be first.
The AOC sponsors, the United States Olympic Academy on the campus of Emory University, and
400 schools participate in Georgia Olympic Day, also sponsored by the AOC.
August 1990
AOC sponsors the first-ever International Baseball Association (IBA) World All-Star Amateur
Baseball Game at Atlanta-Fulton County Stadium.
September 1990
The AOC hosts the 68th (of 88 total) voting member of the IOC to visit since Atlanta began its
international candidacy to host the Olympic Games. The number of IOC members to visit Atlanta
is an unprecedented number for a bid city.
A delegation of more than 300 Atlantans and Georgians travels to Tokyo, Japan, to support
Atlanta's bid for the 1996 Olympic Games at the IOC's 96th General Session. By a vote of 51-35,
the IOC selects Atlanta over Athens to be host city for the Games of the XXVI Olympiad in 1996.
The decision was reached on the fifth ballot in voting by 86 members of the IOC at the 96th IOC
Session in Tokyo on September 18.
6
ORGANIZATION
Atlanta Committee for the Olympic Games
ACOG is a private, non-profit corporation that was incorporated January 28, 1991. ACOG will
plan and stage the events of the 1996 Atlanta Centennial Olympic Games, in coordination with the
International Olympic Committee (IOC), the United States Olympic Committee (USOC), the City
of Atlanta and the Metropolitan Atlanta Olympic Games Authority (MAOGA). MAOGA is a
public authority responsible for review of ACOG construction contracts, financial statements and
budgets; approval of venue changes; and construction of the Olympic Stadium.
Organization and Staffing
The ACOG Board of Directors meets at least quarterly, takes an active role in major corporate
decisions of ACOG and provides coordination of the activities of the officers of ACOG. In order to
carry out its responsibilities, the Board of Directors has created an Executive Committee and four
Standing Committees (Audit, Compensation & Executive Resources, Equal Economic Opportunity
and Finance & Administration).
As of June 30, 1993, 403 people were members of the ACOG staff. This number includes 230 ACOG
Headquarters employees, 44 employees of Atlanta Centennial Olympic Properties (ACOP), and 78
Merchandising employees. 352 are paid by ACOG and 51 of these employees have been loaned to
ACOG by various Atlanta corporations.
ACOG's Minority and Female Business and Individual Opportunity Plan for construction and
non-construction contractors governs all procurement and contracting of goods and services for
which ACOG has control. ACOG has also adopted an Affirmative Action Plan (AAP) in
accordance with its commitment to a policy of inclusion which creates a diverse work force
representative of Atlanta as the host city. Additionally, ACOG has enacted an Equal Employment
Opportunity Plan (EEO). Contractors are required to submit EEO/AA information with any bids
or proposals. These three plans are termed the Equal Economic Opportunity Plan (EEOP). The
following figures represent the status of the EEOP Plan through June 30, 1993:
Total employees
403
Minorities
159
(39.5%)
Women
238
(59.6%)
Loaned
51
Volunteers
1
Management
137
Minorities
45
(32.8%)
Women
54
(39.4%)
Loaned
14
Volunteers
1
In addition to paid employees and loaned executives, 415 volunteers are working for ACOG.
ACOG's year to date discretionary purchases of goods and services from minority and female
businesses amounted to 32.31% or $4,009,567.00 of total discretionary purchases.
7
The Atlanta Committee for the Olympic Games
Board of Directors
Assistant to the
ACOG
ACOP
President
President & CEO
Marketing
:
D.B. Bowles
W.P. Payne
W.H. McCahan
:
Communications
Corporate Secretary
C.R. Yarbrough
Corporate Services
Olympic Programs
Senior Policy Advisor
Physical Legacy
Ceremonies
V.T. Watkins
L.P. Stephenson
S.C. Franklin
S.Day
(Fourth Quarter 1993
Deputy COO
COO
K.Y. Wallace
A.D. Frazier, Jr.
Assistant to
Co-Chair of Board
D.W. Gatlin
Local Government/
Finance &
Community Relations
Operations
Sports & International
M.J. Dillard
Management Services
Organizations
D. Getachew-Smith
P.C. Glisson
C.H. Battle, Jr.
Administration
Government
Equal
Atlanta
Construction
D.C. Isaacs-Stallworth
Relations
W.J. Moss
Economic Opportunity
Olympic Broadcast
R.L. Thomas
G.L. Walker
M.C. Romero
Revised 8/27/93
BIOGRAPHIES
William Porter "Billy" Payne
Mr. Payne is President and CEO of the Atlanta Committee for the Olympic Games (ACOG). It was
Mr. Payne's inspiration and leadership that led to the pursuit and attainment of the 1996 Olympic
Games for the City of Atlanta. He directed the original bidding effort and is now directing the
organizing activities of the Games themselves at ACOG. Prior to becoming a full time volunteer
for the Atlanta Organizing Committee, Mr. Payne was a successful Atlanta real estate attorney. He
has both an undergraduate and law degree from the University of Georgia where he excelled
academically as Vice President of the Student Body and athletically as an All-American defensive
end on the 1968 SEC Championship football team. He has been and continues to be active in a
large number of civic and community organizations, as well as a member of the Board of Trustees
of the University of Georgia Foundation and Athletic Board of UGA.
Andrew Young
Mr. Young is Chairman and CEO of Law Companies, an international engineering firm based in
Atlanta. He is Co-Chairman of ACOG, former Mayor of Atlanta, former U.S. Ambassador to the
United Nations and was the Representative from Atlanta's 5th District to the United States
Congress. As Mayor of Atlanta and member of Atlanta's international bidding team, Mr. Young
played a key role in Atlanta's selection to host the Centennial Olympics. During Mr. Young's long
history of social and political service, he has served as Executive Director of the Southern Christian
Leadership Conference and as a top aide to the Reverend Martin Luther King, Jr., during the civil
rights movement of the 1960s.
Robert M. Holder, Jr.
Mr. Holder is Co-Chairman of ACOG. He is the founder (1960), Chairman and CEO of Holder
Corporation, one of Atlanta's leading construction companies. Mr. Holder also is a director of First
Wachovia Corporation and National Service Industries, Inc. He is Honorary Consul General of
Thailand, and director and past chairman of the Atlanta Chamber of Commerce. He serves on the
boards of directors of The Commerce Club and Central Atlanta Progress and is currently chairman
for the Board of Counselors, The Carter Center of Emory University, and a Co-Chairman of the
Atlanta Action Forum.
A.D. Frazier, Jr.
Mr. Frazier is chief operating officer of ACOG. He was formerly executive vice president of the
North American Banking Group of First National Bank of Chicago. He was the first president of
Atlanta's Neighborhood Housing Services organization and chaired economic development task
forces for both Atlanta Mayor Maynard Jackson and Atlanta City Council President Marvin
Arrington. He managed the inauguration of President Carter, and headed the team that
reorganized both the White House and the Executive Office for President Carter. In 1976, Frazier
was named one of Atlanta's Five Outstanding Young Men by the Jaycees.
9
SENIOR OFFICERS
AREAS OF RESPONSIBILITY
Atlanta Committee for the Olympic Games (ACOG)
Administration - Doris C. Isaacs-Stallworth
Human Resources
Administrative Services
Facilities
Ceremonies - (Open)
Communications - Dick Yarbrough
Public Relations
Media Relations
Community Relations/Local Government - David Getachew-Smith
Local Government
Venue Neighborhoods
Task Forces
Construction - Bill Moss
Venue Acquisition
Venue Development
Design
Construction
Restoration
Corporate Services - Ginger T. Watkins
Creative Services
Public Information
Publications
Special Events/Hospitality
Marketing Liaison
Advertising/Promotion
Host Broadcasting - Manolo Romero
Production
Engineering
Operations
Government Relations - Lindsay Thomas
Federal Government
State Government
Regional Government
10
Management Services - Pat Glisson
Planning & Budgeting
Financing/Accounting
Purchasing
Risk Management
Management Systems
Olympic Programs - Linda Stephenson
Volunteers/Olympic Force
Cultural Olympiad
Youth & Education
Operations - Morris Dillard
Operations Management
Games Support
Accreditation
Logistics
Medical
Press Operations
Transportation
Games Services
Accommodations
Ticketing
Spectator Services
Food and Beverage Services
Security
Technical Services
Information Services
Venue-Based Planning
Paralympics Liaison
Physical Legacy - Dr. Sherman Day
Corporation for Olympic Development in Atlanta (CODA) Liaison
Atlanta Project Liaison
Neighborhood Training & Liaison
Senior Policy Advisor - Shirley Franklin
Sports & International Organizations - Charlie Battle
Olympic Family & International Federations (IF) Relations
Interim sports events
All matters pertaining to Olympic athletes/sports
Olympic Village
11
COMMUNITY OUTREACH ORGANIZATIONS
To help in the planning process and in the organization and implementation of the Games, ACOG
is in the process of creating various task forces, advisory councils and support groups. Task forces
have a specifically defined task or job to perform for a limited period of time. Advisory councils
are more general in their service and provide community input relating to specific areas. Support
groups are composed of people with expertise and experience in particular areas whose support
will be useful and necessary for the successful implementation of the Games. A list of these
community outreach organizations follows:
Advisory Councils
Provide community input relating to specific areas.
Athletes Advisory Council
Consolidated Neighborhood Advisory Council
Construction Services Advisory Council
Communications Advisory Council
Cultural Advisory Council
Committee on Disability Access
Design Services Advisory Council
Financial Advisory Council
Interfaith Advisory Council
Savannah Olympic Support Council
Youth Development Advisory Council
Support Groups
Provide expert advice and implementation with respect to required services.
Accommodations Support Group
Environmental Support Group
Human Resources Support Group
Olympic Medical Support Group
Olympic Security Support Group
Olympic Transportation Support Group
Risk Management Support Group
Task Forces
Provide consultation with respect to specific decisions.
Atlanta University Neighborhood Task Force
Education Task Force
Youth Advisory Task Force
Olympic Stadium Neighborhood Task Force
Olympic Village Neighborhood Task Force
Stone Mountain Neighborhood Task Force
Volunteer Task Force
ACOG Advisory
Community leadership group organized to consult with ACOG; chaired by Atlanta Mayor
Maynard Jackson.
12
1996 OLYMPIC GAMES
AT A GLANCE
What
The Games of the XXVIth Olympiad, marking the 100th anniversary of the modern Olympic
Games from July 19 through August 4, 1996.
Where
Atlanta, the capital of the state of Georgia, is located in the southeastern United States. Atlanta's
18-county metropolitan area has a population of over three million.
The Olympic Sites
The Olympic Ring and the Olympic Park at Stone Mountain include the venues for most of the
events for the 1996 Olympic Games. The Olympic Ring is concentrated in the heart of the city and
Stone Mountain is 25km east of downtown Atlanta.
The Cultural Olympiad
Atlanta's Cultural Olympiad will span four years, beginning in 1993 culminating in 1996 with a
nine week international, multidisciplinary cultural celebration.
Volunteers
Reflecting the true spirit of Olympism, more than 50,000 volunteers will help stage the 1996
Games. Volunteers currently are working with ACOG on advisory councils, support groups and
task forces, to provide office support and to assist with special events. The largest number of
volunteers are currently assisting with merchandising and public information.
Tickets
Approximately eight million tickets will be available for events in the 1996 Games. Tickets will go
on sale in 1995.
Visitors
Some two million visitors are expected to witness the various events. The TV audience is projected
to be two thirds of the world's population.
Hotels
Atlanta currently has 53,000 hotel rooms available within a 20-minute radius of the Olympic
Center in downtown Atlanta and another 20,000 within a 90-minute radius of the Olympic Center.
Reservations for accommodations in Atlanta and Savannah will be coordinated by ACOG.
Funding
Revenues for the Olympic Games will come from television rights fees, corporate sponsorships,
and merchandise and ticket sales. Any surplus will be redistributed for the support and
development of amateur athletics.
13
COMMUNICATIONS
100
15
COMMUNICATIONS
Dick Yarbrough oversees the Communications Department, which works with all other areas of
ACOG and of ACOP to help ensure that policies, programs and plans being made for the 1996
Centennial Olympic Games are effectively communicated to local, regional, national and
international media and to the many segments of the population that have a vested interest in
various aspects of the Games.
The department issues all news releases and official statements of ACOG and ACOP. The
department also is responsible for news conferences and ensures that responses are provided to
questions from reporters. To provide reporters with background information on ACOG, ACOP
and the 1996 Olympic Games, the Communications Department prepares this Press Information
Guide, which is regularly updated with the latest information available.
Over the past nine months, the Communications Department has dealt with thousands of inquiries
from journalists worldwide, issued almost 100 news releases and coordinated 18 news conferences.
In addition, the communications staff has assisted some 150 members of the national and
international media who have visited Atlanta.
In handling communications programs, the department works with different areas of
ACOG/ACOP to provide counsel on dealing with the various external audiences that have an
interest in the Games and to provide insights regarding the views and information needs of those
audiences. The department advises on the types of communication tools required - ranging from
face-to-face meetings and speeches to newsletters and advertisements - and then helps ensure the
effective development and use of those tools.
Communications Team
Bob Brennan
Press Chief
(Sports, Venues, Olympic Family, Host Broadcasting, International Media)
telephone: 224-1932
Darby Coker
Communications Director/Marketing
(Sponsors, Licensees, Olympic Coin Program)
telephone: 224-5089
Susan Elliott*
Communications Director/Cultural Olympiad
telephone:
Scott Mall
Communications Director/Government Relations
(Local, State, Federal)
telephone: 224-5070
Lyn May
Communications Director/ACOG Operations
(Construction, Transportation, Technology, EEOP)
telephone: 224-1305
17
Dyan Matthews - Communications Specialist
telephone: 224-1353
Laurie Olsen
Communications Director/Olympic Programs & Ceremonies
(Volunteers, Youth and Education, Look of the Games, Mascot, Special
Events, Tickets, Accomodations)
telephone: 224-1235
Margaret Doyle - Communications Specialist
telephone: 224-5122
* begins Nov. 15
18
CORPORATE SERVICES
100
19
CORPORATE SERVICES
Ginger Watkins spearheads the efforts in the Corporate Services Department to provide support to
all other ACOG/ACOP departments and to keep the general public informed about developments
relating to the 1996 Olympic Games. Corporate Services includes the following departments:
Creative Services, Public Information and Special Events.
CREATIVE SERVICES
The Creative Services department coordinates the publication of the ACOG Torch, a bi-weekly
internal newsletter, as well as all other ACOG publications including all sports guides and daily
newspapers during the Games; provides film, video and still photography coverage of all ACOG
events, and maintains a film/video and stills library.
This department is also responsible for creating original films and videos in response to specific
ACOG/ACOP requests; for designing all internal publications, brochures, signage, medals and
other collateral pieces. It provides speech and presentation support for ACOG/ACOP executives
as well as advertising and promotion planning/creation in support of external communication and
marketing strategies.
The official film of the 1996 Olympic Games, in preliminary planning stages, will be an
artistic production that contains shots of sporting competitions, ceremonies and the city
of Atlanta. Rather than a mere television re-broadcast of events, the official film will be a
creative documentary that restates the values of the Olympic Movement, the valor of the
competitors, the excitement of the competitions and the hospitality of the host city.
Posters: The objective of the 1996 Olympic Games poster program follows the Olympic
tradition of capturing in graphic representations the symbolism of the Olympic
movement and the special characteristics particular to each organization. The 1996
Olympic Games Poster Plan is in the preliminary stages. The poster program will
include official posters, art posters and sport posters.
Sign Posting: The Creative Services Department will develop a sign posting plan, based on
the creation of its own system of signage for the Games. The objective is for all signs to
be easily understood by using single color codes, symbols, and short, easily remembered
words printed in the two official Olympic languages, French and English.
Look of the Games: The Creative Services Department is developing a creative design plan
that will interpret and visually present ACOG's major themes and provide all
participants, spectators and viewers with a strong impression of the continuity of
ACOG's organizational efforts. This will be referred to as the "Look of the Games."
On February 13, 1992, ACOG unveiled the first element of the Look of the Games, the
logo for the 1996 Centennial Olympic Games. The logo is a torch and flame shown
against a background field of Georgia Green. The words "Atlanta 1996" appear at the
bottom of the design in gold. The handle of the torch, also in gold, suggests the image of
a classical Greek column. The simple marriage of the Olympic rings and the number 100
in the form of the column communicates the central theme of the Centennial celebration.
Choosing the torch and flame as the basis for the logo design demonstrates ACOG's
commitment to celebrating the principles of the Modern Olympic Movement.
21
The new logo was designed by the U.S. headquarters of international design firm,
Landor Associates, with support from Atlanta-based Copeland Design, designer of the
familiar 5 A's Atlanta bid logo. The Games logo signifies the 1996 Games as the
culmination of 100 years of Olympic sport and the beginning of a second century of
Olympic tradition.
With the unveiling of the Games mark, Atlanta officially retired the bid logo used by the
city during its candidacy to host the 1996 Games.
Commemorative License Plate: A special license plate commemorating the 1996
Centennial Olympic Games will be available to all motor vehicle owners in the state of
Georgia beginning in 1994 and will be valid through December 31, 1996.
PUBLIC INFORMATION
The Public Information Department regularly publishes a general information brochure; directs the
ACOG Speakers Bureau; maintains a Public Information Gallery at the Olympic Experience in
Underground Atlanta; supervises the ACOG library operation; is responsible for archiving; and,
manages all mascot appearances. With assistance from technology, the Public Information
Department is also developing pre-Olympic information kiosks and a 1-800 number for Olympic
Games information.
The General Information brochure is regularly updated and includes a venue map and a
summary of key information about ACOG and the 1996 Atlanta Centennial Olympic
Games. To-date, over 350,000 of these brochures have been distributed to the general
public.
The ACOG Speakers Bureau, comprised of staff and volunteers, addresses audiences in
metro Atlanta, statewide and nationally to generate enthusiasm for the 1996 Atlanta
Centennial Olympic Games and advance the ideals of the Olympic Movement.
Contributions received in lieu of honoraria go to the Children's Olympic Ticket Fund, a
special fund created to purchase tickets to Olympic events for mentally, physically and
economically challenged children. During 1992, members of the Speakers Bureau gave
325 speeches, reaching an audience of over 75,000 people, and raised more than $91,000
in donations.
The Olympic Experience at Underground Atlanta, staffed entirely by volunteers, is a
public information gallery that offers the public video and printed resources about the
Olympic Movement, Atlanta's candidacy, and ACOG's plans for the Olympic Games.
Since it's opening on September 18, 1991, The Olympic Experience continues to average
3,500 - 5,000 visitors per week.
The ACOG Library, currently staffed by volunteers, contains Olympic and sports books;
final reports from previous Olympic Games; newsclips; newsletters; videos; ACOG,
USOC and IOC periodicals; and other related publications for internal use.
An Archives program will document the history and success of the 1996 Atlanta Centennial
Olympic Games.
Atlanta's Olympic mascot "Whatizit" appears at all ACOG functions, at sponsor events and
helps promote merchandise sales. Additionally, the mascot frequently appears in
parades, at schools and hospitals, and at functions where large numbers of children are
present.
22
WHATIZIT" - OFFICIAL MASCOT
What is it? It's "WHATIZIT"-- a futuristic, animated, fun-filled character with large starry eyes, a
big grin, oversized sneakers, lighting bolt eyebrows and two of the Olympic rings on his eyes and
three at the base of its droplet-shaped torso - introduced to the world on August 9 in Barcelona as
the official mascot of the 1996 Atlanta Centennial Olympic Games. ACOG's choice breaks with
tradition in that the mascot is a creature which, when animated, is able to transform into various
sizes and shapes to become a participant in all the Olympic activities.
More than 1000 mascot suggestions were submitted to ACOG, including many unsolicited
proposals, beginning as early as 1987, before Atlanta won the nomination to be the U.S. candidate
city for the 1996 Olympic Games. In early 1992, ACOG, with the assistance of its volunteer
Communications Advisory Committee, identified 30 local Atlanta and national design companies
who were invited to participate in ACOG's competition to create an appropriate Atlanta mascot.
After reviewing samples of each design company's work, the number of competitors was reduced
to ten finalists. Each of the finalist design companies then submitted one mascot proposal from
which "WHATIZIT" was selected.
The winning entry was submitted by Atlanta-based DESIGNefx, a subsidiary of Crawford
Communications, Inc. "WHATIZIT" was actually created and conceptualized by John Ryan, Senior
Animation Director for Crawford. The national and international publicity surrounding the
introduction of "WHATIZIT" as the official mascot of the Atlanta Games propelled it into becoming
one of the most recognized of Olympic mascots within two weeks of its introduction.
"WHATIZIT's" personality is depicted as that of a young boy who lives in the mystical world of the
Olympic Torch. He needs to find five rings in order to gain the power and knowledge necessary to
leave the torch and participate in the Olympic Games. In interviews nationwide, children voted to
give the mascot a more personal name. Consequently, children were asked to send their
suggestions to "ITZANAME" at ACOG. The name will be selected in the fall of 1993 by the Kid's
Advisory Council, a panel of more than 20 Atlanta area children. "WHATIZIT", however, will
continue to be part of the mascot's identity and will transform into objects representing Olympic
sports and Olympic spirit. ITZARUNNER, ITZABOXER and ITZAREADER renderings are
already available.
23
SPECIAL EVENTS
Special Events Department is responsible for activities such as the Olympic Torch Relay, meeting
services, travel, etc. Special Events planned and provided all support services for the IOC
Executive Board and ASOIF meetings in Atlanta in March 1993, ACOP's marketing seminar in
April 1993 as well as the groundbreaking ceremonies for the Olympic Stadium in July 1993. Other
services included the coordination of all Sponsor/Partner press conferences and support services
for a Minority Development Workshop held for 800 participants.
Current plans include the 1000 day program and the organization of a statewide literacy program
involving local and state libraries.
24
FINANCIAL FORECAST
000
100
25
FINANCIAL FORECAST
The 1993 update to the financial forecast estimates overall revenues of $1.589 billion and
expenditures of $1.573 billion. An operating contingency fund of $100 million has been established,
producing an estimated positive cash flow of $16 million. Over the period 1991 to 1997, there will
be periods of short-term cash deficiency and surplus for which ACOG intends to implement a
Revolving Line of Credit Borrowing Program.
In January 1992, NationsBank Corporation announced a $300 million secured line of credit to help
finance the 1996 Centennial Games. This line of credit will enable ACOG to pay for certain
expenses before the organization begins collecting funds from broadcast networks, corporate
sponsors, and other sources of income. NationsBank is the fifth largest bank holding company in
the United States with $110 billion in assets.
The Barnard Centennial Olympic Commemorative Coin Act was passed by the House and Senate
without opposition in September, 1992. The Barnard Act authorizes the minting of two gold five-
dollar coins, four silver one-dollar coins, and two clad half-dollar coins. The U.S. Mint has invited
a select group of artists to submit designs for these coins. Sale of the coins, which will be available
in 1995 and 1996, is expected to generate some $50 million to $75 million, to be shared equally
between ACOG and the USOC. Prices for the coins have not yet been determined.
At this time, ACOG already has firm commitments totaling approximately $700 million from a
combination of the ACOG share of European Broadcast Union (EBU) and U.S. television rights
(NBC) fees, sponsorships and licensing fees. This represents almost 45% of the total amount
needed.
ECONOMIC IMPACT
Hosting the 1996 Atlanta Centennial Olympic Games will have a $5.1 billion impact on Georgia's
economy over the 1991 to 1997 period, according to an economic impact study released in October,
1992. The most significant impacts will occur in 1995 and 1996, as reported by Dr. Jeffrey M.
Humphreys, Selig Center for Economic Growth, Terry School of Business at the University of
Georgia, and Michael K. Plummer, Polk-McRae Company, an Atlanta management consulting
firm.
The economic impact will result from new money coming into the state, primarily in and around
venue locations. The impact of ACOG and ACOP spending amounts to $2.4 billion; Olympic-
related sporting events, visiting media, athletes, officials and spectators will have an impact of $2.7
billion. A significant temporary boost in employment is anticipated, particularly in the year
leading up to and including the Games. The state of Georgia will also receive incremental tax
revenues estimated at $198.7 million from personal and corporate income taxes, sales and use
taxes,and motor fuel taxes.
27
1993 FINANCIAL FORECAST
Atlanta Committee for the Olympic Games
Revenues
Television Rights
$554,067,000
Joint Venture Revenue
537,386,000
ACOG Share of TOPIII
119,086,000
Ticket Sales
225,787,000
Merchandising
31,689,000
Other Income
120,985,000
Total Revenue
$1,589,000,000
Expenditures
Construction:
Venues
$493,330,462
Village
75,297,250
Total Construction
$568,627,712
Operations:
Executive Operations
$ 21,829,619
Associated Organizations
9,010,902
Corporate Services
36,084,516
Operations
148,255,651
Olympic Programs
66,887,183
Financial and Management Services
92,387,939
Merchandising
19,809,381
Sports
73,566,604
Media and Public Relations
9,282,151
Technology
194,948,514
Olympic Village
46,356,488
Host Broadcasting
96,364,387
Olympic Ceremonies
26,720,836
Olympic Family Relations
15,292,713
Government Relations
8,771,104
Administrative Services
38,751,260
Operating Contingency
100,000,000
Total Operations
$1,004,319,248
Total Expenditures
$1,572,946,960
Net Cash Flow
$16,053,040
28
HOST BROADCASTING
29
HOST BROADCASTING
Since their inception, radio and television have played an increasingly important role becoming an
integral part of the Olympic Movement. The IOC, with the creation of its radio and television
commission has recognized the importance of the electronic media in the dissemination of the
Olympics to an audience of at least 3.5 billion people worldwide. In view of this ACOG has
defined, organized and implemented structures necessary for the successful broadcast of the
Games.
After reviewing six host broadcaster proposals, ACOG selected Manolo Romero, director of Radio
Television Olympics '92, to coordinate the host broadcast operations for the 1996 Games.
Subsequently, Atlanta Olympic Broadcasting, 1996 (AOB 1996), was created whose main purpose
is to provide the professional, unbiased, international radio and television signals which are the
basic coverage of the Games. In addition, AOB 1996 is charged with identifying, designing,
installing and operating the International Broadcast Center (IBC) which is the focal point where all
of the video and audio feeds are received from the venues, distributed to the rights holding
broadcasters and then transmitted to the respective home countries of the broadcasters.
The major functions of AOB 1996 for the Atlanta Centennial Olympic Games are summarized as
follows:
Produce the international audio and video coverage of the Games,
as mandated by the IOC and the broadcast rights holders
Identify, design, install, and operate the IBC
Coordinate and provide broadcast facilities and services for the
rights holding broadcasters for such items as broadcast equipment
and telecommunications
Represent the needs of the rights holding broadcasters within
ACOG with regard to matters such as housing and transportation
As required, act as producers of programming for such items as
features on world athletes, coaches, organizations and federations
Ultimately, AOB 1996 will be responsible for over 2800 hours of live radio and television coverage
of approximately 260 sport competitions.
Television Rights
The European Broadcast Union has formally agreed to purchase the European television rights to
the Olympic Games in 1996. EBU is a consortium of European television networks. The agreement
will provide ACOG with an unprecedented $250 million for these European rights.
On July 27, 1993, the International Olympic Committee awarded the U.S. television rights to NBC
who will pay $456 million for those rights.
Television rights negotiations for other markets have not been scheduled.
31
33
LICENSING
LICENSING
ACOP's Licensing Department provides exclusive licensing representation and trademark
protection for the names, symbols, emblems, designs, colors, trademarks and designations of the
1996 Atlanta Centennial Olympic Games through a unified licensing program. Officially licensed
products of ACOP offer consumers a wide variety of distinctive, high quality products featuring
the following properties:
Atlanta Summer Olympic Games (U.S. and internationally)
Atlanta Summer Olympic Games Pictograms (U.S. and internationally)
Atlanta Summer Olympic Games WHATIZIT Character (U.S. and
internationally)
Historic Olympic Games marks, including all past Winter Olympic Games
and Summer Games, plus all mascots (U.S. only)
Lillehammer Winter Olympic Games (U.S. only)
The primary objectives of the licensing program is to provide revenues for ACOG and to promote
the Olympic Games through the sale of licensed products. The licensing process begins with the
identification of the premier manufacturers of retail and premium products. Licenses are then
granted to national, local and minority manufacturers who produce merchandise featuring all
ACOP properties.
ACOP's Licensing Department will sign between 75-100 total licensees in the following product
categories:
Apparel and Headwear
Sporting Goods
Gifts and Novelties
Household Products
Toys and Games
Electronic Software
Publishing
Food
To-date, 14 companies have received licenses. In addition, two Atlanta area minority
manufacturers have entered into sub-licensee agreements with the Sara Lee Corporation. More
than 150 licensed products are available at retail locations throughout the U.S..
Interested parties should submit a written request for an application to
ACOP
Licensing Department
P.O. Box 1996
Atlanta, Georgia 30301-1996
35
MARKETING
37
MARKETING
ACOG has entered into a joint venture agreement with the USOC to market Olympic emblems and
designations in the United States. This venture, Atlanta Centennial Olympic Properties (ACOP),
represents the first program to combine a National Olympic Committee sponsorship with an
Olympic Games organizing committee to protect sponsorship rights and maximize revenues for
both entities. The strategy for soliciting sponsors, suppliers and licensees provides a high degree
of exclusivity to selective sponsors and participants. The plan provides a creative and
comprehensive package of sponsorship rights and benefits, enhanced ambush marketing
protection and strong account service support from ACOP management to help sponsors leverage
their investments in the Games.
Five companies have signed agreements to become Centennial Olympic Games Partners. These
agreements provide exclusive marketing rights to the Partner within its product categories,
granting them sponsorship rights to the Atlanta Centennial Olympic Games, the 1994 Olympic
Winter Games in Lillehammer, Norway, and the 1994 and 1996 U.S. Olympic Teams.
In March 1992, NationsBank Corporation was named the first Centennial Olympic
Games Partner and will have exclusive rights in the commercial bank category.
NationsBank is the fifth largest U.S. banking company with assets of $110 billion
and more than 1,800 banking offices in nine states and the District of Columbia.
The Home Depot, the largest home improvement chain in the world was the first
American retailer to become a Centennial Olympic Games Partner and sponsor of
the U.S. Olympic Teams. The Home Depot currently has 200 stores in 17 states, and
plans to expand to 35 states by 1996.
Sara Lee Corporation, through its Champion, Hanes and L'eggs' brands, became a
Centennial Olympic Games Partner in the activewear category in July 1992. As a
part of that partnership, Champion will provide the parade and award uniforms for
the 1994 and 1996 U.S. Olympic Teams, and Hanes will provide the uniforms to be
worn by the official volunteers participating in the Centennial Games. In 1992, Sara
Lee enjoyed net sales of $13.2 billion from operations in over 120 countries.
In September 1992, the IBM Corporation became the official Information Systems
Integration Services Partner for the 1996 Olympic Games. IBM plans to assemble
the best combination of information systems for the Games, making certain that
complex technologies from different companies work together to support ACOG's
needs. IBM will also be involved with expanding the USOC's information systems
applications, which include athlete training simulations. IBM has been involved in
almost all of the Winter and Summer Games since first providing information
systems for the 1960 Olympic Winter Games in Squaw Valley.
In April 1993, the Anheuser-Busch, Inc. Companies became a Centennial Olympic
Games Partner. Anheuser-Busch will retain promotional category exclusively for
malt beverages. In addition to its line of quality beers, other Anheuser-Busch
subsidiaries will be involved in this sponsorship agreement: Busch Entertainment
Corporation, the country's largest theme park operator, and Campbell-Taggart, Inc.,
the country's second largest producer of fresh-baked goods
39
In addition to the Centennial Olympic Games Partner Program, ACOP participates in "The
Olympic Programme" (TOP), the IOC's worldwide marketing program. Seven corporations have
signed agreements to become TOP Sponsors.
The Coca-Cola Company was the first corporate organization to express its
financial support for the 1996 Atlanta Centennial Olympic Games, signing on as a
TOP Sponsor in February 1992. Coca-Cola, whose Olympic support spans back to
1928, will utilize its strong relationship with the Olympic Movement to leverage its
investment in the soft drinks, sports drinks and juices categories. Coca-Cola, which
has operations in more than 185 countries, manufactures and distributes the "Coca-
Cola", "Minute Maid" and "Fanta" brand lines.
The Eastman Kodak Company signed in July 1992 as a TOP Sponsor in the imaging
category. Kodak, which was associated with the first modern Olympic Games in
Athens in 1896, renewed its TOP Sponsorship for the third time to provide imaging
equipment and supplies to the Olympic family organizations.
VISA International signed its agreement with the IOC in February 1993 to renew its
relationship with the IOC as a TOP Sponsor. VISA is the official payment system
sponsor for the 1996 Atlanta Centennial Olympic Games, the Lillehammer Olympic
Winter Games and the 1994 and 1996 U.S. Olympic Teams. VISA is the largest
consumer payment card system in the world with more than 10 million acceptance
locations and 296 million cards issued worldwide. VISA also has the leading global
ATM network.
Time, Inc., which has been a sponsor of the Olympic Movement since the 1984
Olympic Games in Los Angeles has renewed its association with the Olympic
Movement. With their participating publications Sports Illustrated, Sports
Illustrated for Kids, Time Magazine International and Southern Living Magazine,
Time, Inc. will be the official publishing sponsor for this quadrennium. These
publications reach a total of almost 8 million readers weekly.
In April 1993, Bausch & Lomb renewed its TOP sponsorship agreement granting
exclusive marketing rights in the following product categories: soft and rigid gas
permeable contact lenses; contact lens care products; general eye care products;
sunglasses; prescription eyewear frames; sport optics products; specified oral care
products; and consumer, professional and over-the-counter otic (hearing) products.
Bausch & Lomb is the category leader in each of its established businesses, with
well-recognized brands, including "Ray-Ban", "ReNu," Boston," "Bushnell" and
"Interplak."
Xerox Corporation signed its worldwide sponsorship agreement of the Centennial
Olympic Games in July 1993. Over the years, Olympic events have showcased
innovative Xerox technology beginning with the 1964 Winter Games in Innsbruck.
In the next four years, Xerox will provide document-processing equipment,
including high and mid-volume laser printers, fax machines, copiers, electronic
scanners, engineering reprographic products, document creation supplies and
networked and stand-alone systems reprographics.
40
Matsushita Electric Industrial Co., Ltd. of Osaka, Japan, a TOP sponsor since the
1988 Olympic Games in Calgary and Seoul, renewed its TOP sponsorship in
September 1993. Through this agreement, Matsushita's products, including well-
known Panasonic, Technics and Quasar brands, will help ensure that athletic events
at the 1996 Centennial Games will be effectively broadcast and displayed through
the use of state-of-the-art audio-visual technologies. Matsushita has exclusive
Olympic marketing rights for audio, TV and video equipment, including broadcast
and professional use products.
In certain product categories, two or more companies will share exclusive marketing rights to the
general category while maintaining exclusivity within their core business area. These
arrangements will provide sponsors in these shared categories with exclusive marketing rights in
their primary businesses while providing maximum value and services to the Olympic family in
the broader category.
John Hancock Life Insurance Company signed an agreement in July of 1993, to
become the official life insurance sponsor for the 1996 Centennial Olympic Games
and the U.S. Olympic team. John Hancock will share the insurance category with
sponsors in the areas of health, property and casualty. John Hancock is the ninth
largest U.S. insurer with operations in 45 countries and six continents.
41
OLYMPIC PROGRAMS
43
OLYMPIC PROGRAMS
CEREMONIES
The world's first taste of the spirit of the 1996 Atlanta Olympic Games came on August 9, 1992,
when a troupe of dancers and gymnasts from across the United States presented the "Spirit of
Atlanta" at the Closing Ceremonies of the Barcelona Olympic Games.
The production focused on youth and energy, creativity and innovation - hallmarks of the
Atlanta Olympic Games. Heading the production team were Dr. Jeffrey Babcock, director of
ACOG's Cultural Olympiad; Bonnie Nelson Schwartz, Washington-based theatrical and concert
producer; Kenny Leon, Atlanta's Alliance Theater creative director; David Bell, a Broadway
director and choreographer; Gregg Burge, a Tony Award nominee for both choreography and
acting; Paul Schwartz, music director for Broadway's "Phantom of the Opera"; and Emmy winner
Pete Menefee, costume creator for TV, film and the theater.
Fifty-four dancers won the competition to represent Atlanta and the United States in the special 6
1/2 minute segment during the Closing Ceremonies. The ensemble was selected from 1400
performers who auditioned in Los Angeles, Houston, Chicago, Washington, New York and
Atlanta in February and March of 1992.
The '92 Olympic Flag Celebration followed the traditional transfer of the Olympic Flag from
Barcelona Mayor Pasqual Maragall to Atlanta Mayor Maynard Jackson during the Closing
Ceremonies of the Olympic Games in Barcelona. The Celebration, "Our Star Begins to Rise," began
with the Olympic Flag arrival by ship for a day long celebration on September 10 in Savannah, site
of the Yachting competition in 1996. From Savannah, the Flag toured the state by train, stopping at
seven cities before arriving in Atlanta.
Accompanying the Olympic Flag was an Olympic exhibit which offered a comprehensive
collection of original uniforms, medals and other rare Olympic memorabilia assembled from the
IOC, the USOC and private sources. Thousands of school children visited the exhibit in each
Georgia city. On September 18, two years after Atlanta was awarded the Games, the Flag and
exhibit arrived at the Georgia Freight Depot in Atlanta for a weekend celebration. The Olympic
Flag was officially installed at Atlanta's City Hall on September 21, 1992, where it will be proudly
displayed for the next four years.
A spectacular lineup of stars headlined Olympic Flag Jam '92 on September 17 at the new Georgia
Dome, celebrating the start of Atlanta's four-year Olympic program with a special Olympic show.
President George Bush, a team of U.S. Olympic athletes, the Atlanta Olympic Band, and Georgia's
own Dream Team -- 100 young men and women from across the state - presented a special salute
to the Olympic Flag. A rousing Georgia Jam featured a number of Georgia natives and music
greats. The Georgia Dome, completed in August, 1992, will be the site of Basketball and Volleyball
competitions in 1996.
CULTURAL OLYMPIAD
Among the many traditions of the Olympic Games, which will be a part of Atlanta's Olympic
celebration, is the Cultural Olympiad - a four-year, multi-cultural, multi-disciplinary arts and
culture festival that is designed to provide a sustained and continually evolving air of celebration
and excitement in the years preceding the Games. Acting as a world stage for the Olympic host
45
city and its artists, the Cultural Olympiad's legacy is the creation of long-term, cross-cultural
relationships among the world's artists and arts organizations, and the enhancement of the host
city's local and regional arts community.
In celebration of the 1996 Atlanta Centennial Olympic Games, ACOG has committed to the most
expansive Cultural Olympiad in history, culminating with the 1996 Centennial Olympic Arts
Festival. Atlanta is one of only two Olympic host cities ever to host a multi-year event and the
only one to include a children's arts festival in its programming. Organized and developed by
ACOG in cooperation with a 99-member Advisory Council made up of Atlanta's arts leaders, the
Cultural Olympiad is designed to engage local and regional cultural and educational institutions
as collaborators.
The $30 million Cultural Olympiad will:
Explore the rich and extraordinarily diverse cultural experiences of Atlanta,
the State of Georgia and the American South;
Present to Southern audiences a variety of distinguished international
artists representative of the 186-nation Olympic family;
Develop local, regional and international relationships among artists and
audiences and leave behind an expanded vision through which Atlanta
may be recognized as a new international center for innovative arts, cultural
and entertainment activity.
With 48 major programs to be implemented, the Cultural Olympiad places a strong emphasis on
new works. Programs such as the "National Black Arts Festival New Play Project," which offers
African-American playwrights opportunitites to create a new work for world premiere, and "50
Southeast Artists: The New Visions," in which artists will use a variety of visual media to explore
their own concepts of the South, typify ways in which the Cultural Olympiad acts as a catalyst
within the arts community.
Officially launched in January 1993 with a cultural exchange between Atlanta and Lillehammer,
Norway - host of the 1994 Winter Olympics - the Cultural Olympiad's international exchanges
include "Salute to Lausanne and the IOC Museum" and "Mexico! A Cultural Tapestry."
As a grand finale, the Olympic Arts Festival (June 1 - August 3, 1996) will offer a spectacular
showcase of dance, music, film, folk and literary arts, theatre and visual arts and will prominently
feature artists of Atlanta and the American South. Programs and events will be developed around
the themes "Southern Expressions," "Celebrating the Centennial," and "Children's Cultural
Festival."
Highlights include "One Tree, Many Branches: The Southern Musical Connection," a salute to jazz,
rock 'n roll, gospel, pop, and other musical styles originating from the South; "Olympic Women:
Winners in Motion," an in-depth look at the athletic and social evolution of women during the past
century; and "The International Language of Puppetry," a festival of puppetry from around the
world produced by the acclaimed, Atlanta-based Center for Puppetry Arts.
In the great tradition of the Olympic Games, the Cultural Olympiad serves as a majestic
celebration of the Olympic ideal, blending indigenous and foreign cultural expressions and
sending a message of unity to the world.
46
VOLUNTEERS
ACOG will enlist more than 40,000 volunteers to help stage the 1996 Games. Volunteer programs
are being prepared for planning and hosting the Games. Currently, volunteers assist in all
departments of ACOG, providing support in public information, merchandising, guide and driver
services for visitors, coordination of special events, etc. Through the spring of 1994 ACOG will be
recruiting approximately 150 volunteers to serve as Envoys during the Centennial Olympic Games
and during the six weeks of operation of the Olympic Village. These envoys will be highly trained
volunteers serving as liaisons to the NOCs and the administrative chiefs of the Olympic teams.
In April 1992, ACOG announced the formation of "The Olympic Force," which is made up of civic,
community and corporate groups in Georgia that pledge community service above and beyond
their existing activities. Through June of 1993, the Force had signed up more than 1,400 groups
representing over 500,000 volunteers. Each group has assigned a volunteer coordinator to work
with ACOG. The Olympic Force Volunteer Advisory Council defines community programs for the
Olympic Force. Also, sixteen Georgia corporations have agreed to train a number of their own
employees as volunteers.
Selections for most volunteer positions for the Olympic Games will begin in 1995. The
organizations will assist in identifying potential volunteers.
YOUTH AND EDUCATION
Sports development for young people was an integral part of Atlanta's bid. The Youth and
Education Program will use the opportunity of hosting the Centennial Olympic Games to motivate
the youth of Georgia to strive for excellence in all areas of their lives by promoting participation in
academic, cultural and sports development projects.
Formed in October 1991, the Task Force on Education evaluates existing Olympic education
programs and recommends ways in which students across the United States can become more
involved in the Olympic Movement and can prepare themselves to be knowledgeable and gracious
hosts for the Olympic Games.
One focus of Youth and Education is to introduce sports into the school system through the
Olympic Day in the Schools program. In 1992, this group developed a curriculum guide for the
Olympic Day in the Schools program which was introduced to 1500 teachers in a series of
workshops held throughout the state. Now in its fourth year, the program reaches approximately
one million children in elementary and middle schools throughout Georgia. On "Georgia Olympic
Day" representatives from Atlanta middle schools compete on a statewide basis in athletic,
academic and fun activities.
The successful Dream Team program has been renewed and expanded to include young people
throughout Georgia. Participants must be 16 years or older, and be prepared to serve for one year.
Each year, through 1995, a new team of 100 young people will be selected. The goals of the project
are to help address community needs, enable youth to develop communications skills, and to
motivate students to serve as role models of the Olympic movement.
In 1992, ACOG formed the Atlanta Olympic Band. Two hundred and fifty high school/college
musicians and 50 color guard members are under the direction of the Georgia Tech Band Director.
The first appearance of the Olympic Band was at the Flag arrival ceremonies in Savannah,
beginning with the '92 Olympic Flag Celebration. The Olympic Band was selected as Georgia's
only representative in President Clinton's Inaugural Parade on January 20, 1993.
An International Olympic Youth Camp is scheduled to be held in 1996.
47
OPERATIONS
49
OPERATIONS
Under the direction of Morris Dillard, the Operations Department will provide quality and cost
efficient products and services to 1996 Olympic Games participants, officials and spectators. The
Operations Department is restructured into the following functional areas: Games Support
(accreditation, logistics, transportation, press operations, and medical); Games Services
(accommodations, ticketing, and spectator services); Security; Technology; and Venue-Based
Planning. Venue-Based Planning includes the coordination, development, and testing of venue
operating plans. The integration of all functional activities within ACOG at the venue sites is
included within this area.
ACCOMMODATIONS
Atlanta's extensive, interconnected network of hotel, conference, exhibition and sports facilities has
helped to make the city one of the top three conference and meeting sites in the United States. The
Marriott Marquis will serve as headquarters for the IOC, NOCs and IFs.
ACOG is making significant progress in several operational areas, including a comprehensive
hotel/motel agreement with approximately 200 hoteliers in Atlanta and Savannah to ensure fair
and reasonable rates. The agreement calls for 80 percent of the room inventory for hotels located
in these areas to be reserved for ACOG. ACOG already has more than 40,000 rooms under
contract, both before and during the Games. For the interested media, rooms will be available at
special economical rates in student dormitories on the campuses of area colleges and universities.
Within a 20-mile radius of the Olympic Center in downtown Atlanta, there are currently 53,000
hotel rooms available. Another 18,000 rooms are located within a 90-minute radius of the Olympic
Center.
ACOG is also facilitating the creation of a private housing network of single family residences,
apartments and condominiums which would be set up in 1994.
Reservations for accommodations in Atlanta, Savannah and surrounding areas, as well as
Cleveland, Tennessee, will be handled through ACOG's reservation system to ensure convenience
and fair pricing. Details will be announced in early 1995.
ACCREDITATION
The accreditation activity will begin well before the Games with the preparation of the Olympic
Identity Card which is issued to IOC, International Federation and National Olympic Committee
officials.
The accreditation card will be issued by ACOG and will bear a photo and signature and specify
access privileges for each individual. The Accreditation System will pre-screen guests and
operating personnel, provide identification and restricted access and verify the validity of access
credentials. The Accreditation System will work closely with the Security Program. ACOG will
make provisions for prompt but careful re-accreditation in the event of lost credentials. This
system will control access to the Olympic Village and the Games venues without impeding easy
access for those properly credentialed.
51
AIRPORT OPERATIONS
ACOG will plan, establish and operate a facility at the Atlanta Hartsfield International Airport in
partnership with the airport and federal (Immigration and Customs) agencies. The facility will be
a full service processing center to include but not be limited to protocol, medical, administrative,
logistical, media/press, and accreditation capabilities. Athletes, Olympic Family and other
constituent groups will be received, expeditiously processed and transported to their destinations.
At the conclusion of the Games, the facility will assist the Olympic Family and athletes in making a
smooth departure to their home countries or other destinations. The airport facility will be
operational on a 24 hour basis immediately prior to, during and immediately after the Games.
LOGISTICS
The logistics program includes warehousing, trucking, waste management and maintenance. This
program supports all areas of operations and all venues, as well as the Olympic Family, spectators
and ACOG.
Logistics' goal is to remain invisible to the public while preventing major problems and solving
minor ones discreetly and quickly. The services will be provided by a combination of management
expertise, facilities, communications equipment, computer systems, vehicles and sub-contractors.
Prior to the Games, the logistics function will assist and support other ACOG groups with
preassembly, storage and planning.
MEDICAL
The medical program will provide primary and emergency health care for athletes and the
Olympic Family at all competition, training and event sites. First aid and emergency care also will
be available to spectators. The Olympic Medical Support Group (OMSG) is composed of health
services professionals from the city, county and state. This organization will provide significant
support to the Health Services plan for the Games.
Athletes will be cared for separately from all other constituent groups. In the Olympic Village, all
athletes will receive free 24-hour primary and emergency care in the Polyclinic. In addition, all
athletes will receive sports medicine in various training facilities also located in the Olympic
Village. During competition, medical care will be available at the sports venues. Emergency care,
also, will be provided at all training and venue sites. The Doping Control and Gender Verification
plan will meet specifications of the IOC Medical Commission.
The Olympic Family, media and technical officials can receive 24-hour free care at various medical
stations. Necessary hospital care will be provided through a network of local hospitals.
52
PRESS OPERATIONS
Negotiations are under way to locate the Main Press Center (MPC) and the Photo Center in the
Inforum and Apparel Mart, major exhibition areas within the Olympic Ring.
Designed as an environment to assist U.S. and international journalists in covering the Games, the
press centers will provide all technical facilities, equipment and support services necessary for the
media to report the XXVIth Olympiad to the world, as well as providing space for rent to media
companies.
Constituents served will be journalists and photographers from domestic and international wire
services, newspaper groups and independent newspapers, photo services, magazines and non-
rights holding electronic journalists. Five thousand journalists and photographers will be
accredited to the Atlanta Games.
The Main Press Center will feature a range of operating and services equipment to accommodate
the different needs of journalists from around the world. In addition, support services and
amenities will be provided, including food and beverages, shopping, newsstands and banking.
ACOG currently is developing additional services to further meet the needs of the press.
Press sub-centers also will be located at the Olympic Village, the IOC Session at the headquarters
hotel, sports venues and at least one location in Savannah. Each facility will provide similar
technical and support resources found in the Main Press Center. As appropriate, venues will
contain a press box, a mixed zone and an interview room.
SECURITY
Security for the Games is being planned in partnership with the Security Support Group, which is
composed of law enforcement officials from local, state and federal law enforcement agencies. In
addition to developing a comprehensive security plan for the Games, based on consultation with
Barcelona officials as well as officials of other major events, this committee will work with
architects and planners to assess venue and facility design for security and will develop security
plans for each Olympic site and venue. Around-the-clock surveillance and armed security patrols
will secure the Village and other critical sites.
TECHNOLOGY
The Technology Program is service-oriented and devoted to providing state-of-the-art technology,
integrated information systems and telecommunications solutions responsive to the needs of
ACOG, the Olympic Family and other 1996 Olympic Games participants. The Technology
Program will identify and assess appropriate technologies and govern selection and
implementation of chosen systems. Activities in the Technology Program are divided into two
primary areas: Information Systems and Technical Services.
Information Systems will direct the development of all computer-based information systems for
the Games. This group will also specify the hardware platforms that will serve these software
systems. There are two major applications: Games Management and ACOG Support.
In the Games Management area, the application systems portfolios are Results Management,
Information Management and Operations Support. The Results Management System collects real-
time inputs from the timing and scoring systems in the fields of play and makes that information
available to broadcasters, members of the press, team officials and the Information Management
System, Info'96. Info'96 is the general information system accessible to all Olympic Family
53
members that will have features such as electronic mail, news and weather reports, directory
information and event results. Operations Support includes many individual functions, among
them accreditation, logistics, ticketing and accommodations, that will be needed to bring about a
successful 1996 Olympic Games.
The hardware environment for these systems will consist of both primary and backup data centers,
where large mainframes will control a distributed network of over 5,000 intelligent workstations
and 1,000 printers. Over 200 LANS installed in Olympic sites will interconnect these devices within
each site and provide access back to the main data centers.
In addition to providing the systems that will support the Games in 1996, the IS area is responsible
for providing and supporting the software tools used by ACOG today. Such systems as financial,
human resources, office automation, computer aided design and project management are used by
the ACOG staff members daily to do their jobs more efficiently.
Technical services will oversee the implementation of other technical equipment which will be
installed for the Games. This area includes such items as the following:
A telecommunications network for both voice and data that will connect
over 200 locations needing almost 10,000 telephone sets, including the
integration of cellular telephones and new wireless terminals
A major radio communications network serving the Olympic sites in the
metropolitan Atlanta area, Savannah, and Tennessee and any additional
venues yet to be identified. This will eventually consist of over 3500
individual radios that must be assigned to proper frequencies and recharged
nightly. Approximately 2500 digital pagers will be provided
A private cable TV network for Olympic sites that will carry live video of
current athletic events and information of interest to the Olympic Family
Over 60 channels will be supported on approximately 10,000 television sets
Copiers and facsimile machines in over 200 locations. These will be used for
general office support as well as, in the case of the copier machines, for
immediate copies of results of athletic competition for members of the press
Timing, scoring and display systems for all athletic competition areas
Sound systems, photo imaging and access control systems
A major area of planning will be the full integration of all these technological areas well ahead of
July 1996. Starting 12 to 18 months before the Opening Ceremonies, preliminary systems will be
tested and integrated with other systems. In some cases, this will occur at test events to help verify
that the systems being constructed for the 1996 Games will function as planned.
Several major themes are present in all the programs of the Technology Program. One is the
blending of modern technology with traditional Southern hospitality to give the Games a "high
tech-high touch" flavor that all participants will remember as they leave Atlanta. The technology
systems constructed for the Games will never be constructed merely for technology's sake; they
will always be provided only to support the main reason for the Games - the athletic competitions
and the participants.
Decisions related to basic technology directions and selections will be frozen as of mid-1994 to
ensure that all core systems are stable as the Opening Ceremonies approach. In some cases, this
may mean that new technological developments coming later may not be included; however, it
also means that all base architectures will be well tested and integrated substantially before mid-
1996.
54
TICKETS
ACOG will make approximately 8 million tickets available for sale to events in the 1996 Atlanta
Olympic Games. Tickets will go on sale in 1995, one year before the Games begin. Prices and
purchasing information will be announced in the spring of 1995.
Orders for tickets will not be accepted before the distribution policy is announced. Subsequently,
tickets are expected to be sold on a first come, first serve basis. However, substantial numbers of
tickets will be reserved for the Olympic Family and for other contractual commitments. ACOG
will develop a complete plan for marketing, selling, printing, distributing and collecting tickets to
ensure fair distribution at the official price.
TRANSPORTATION
Keeping the spirit in motion - meeting the complex transportation needs of more than two million
visitors during the 16 days of the 1996 Olympic Games - poses a difficult challenge. To assure that
the Olympic Transportation System can meet this challenge, transportation planning was begun in
1992 with the formation of an Olympic Transportation Support Group (OTS) comprised of
representatives from key jurisdictions and agencies. Secondly, ACOG commissioned the Atlanta
Regional Commission to perform a study on providing safe, efficient and convenient
transportation during the Games. This study is the first step towards an operational plan for the
OTS.
The mission of this study was to define the unique transportation demands for each group of
visitors, develop service concepts and determine the transportation equipment required to meet
those demands. A vision was developed which summarized the nature of the OTS. The
transportation system must fit into the overall Olympic experience and allow the guest to move
comfortably from event to event. The OTS will break new ground in efficiency and techniques.
The key parameters of the OTS are a heavy reliance on pedestrian movement, limited
opportunities for automobiles, MARTA (Metropolitan Atlanta Rapid Transit Authority) operating
at peak service levels (both rail and bus) and the use of park and ride lots and shuttles. MARTA,
as part of the OTS, will offer direct rapid rail and bus shuttle services to most venues. It is
currently estimated that over 1900 buses will be required to operate the system, augmented for the
general spectator by MARTA and for the Olympic Family by MARTA and assigned automobiles
and vans.
The OTS will be enhanced by currently scheduled regional infrastructure projects such as the
Automated Transportation Management System to manage signals and communicate real time
accident information and alternative routes to motorists; High Occupancy Vehicle lanes on the
Region's radial freeway systems; MARTA east rail line extension; the new Hartsfield Atlanta
International Airport International Terminal; improvement of key road, intersections and bridges;
development of pedestrian corridors; and freeway landscaping. Transportation planning activities
are continuing including an outreach program to regional businesses to formulate strategies to
reduce traffic volume during peak periods.
55
PARALYMPICS
100
57
PARALYMPICS
The Atlanta Paralympic Organizing Committee (APOC) submitted its bid to host the Paralympic
Games to the International Paralympic Committee (IPC) in Albertville, France, in March 1992. The
IPC accepted the bid; and the Paralympic Games are scheduled to take place in Atlanta beginning
11 days after the close of the Centennial Olympic Games from August 16-26, 1996. They will be
the United States' first-ever Paralympic Games held in conjunction with the Olympic Games. The
president and chief executive of APOC is Andy Fleming.
The Paralympic Games are elite competition for athletes with a physical disability which precludes
them from Olympic competition. Whether an amputee, wheelchair, blind or cerebral palsy athlete,
competitors who are chosen to represent their country's Paralympic team observe grueling training
and meet tough qualifying standards to compete. Atlanta will host approximately 4,000 athletes
from over 100 nations, competing in 16 different sports. The Olympic Village at Georgia Tech and
other venues will be utilized and more than 8,000 volunteers will be recruited to support the $50
million event.
In June 1993, ACOG, the USOC and APOC reached a historic agreement to coordinate the
marketing of their corporate sponsorships. Under the arrangement, ACOG is the first sponsor for
the Paralympic Games, with a commitment of $5 million cash and $10 million value-in-kind. In
addition, the USOC will provide additional funding for the U.S. Paralympic team.
59
SPORTS AND
INTERNATIONAL
ORGANIZATIONS
100
61
OLYMPIC FAMILY AND PROTOCOL
The Olympic Family and Protocol Department is responsible for establishing and maintaining
good communications as well as cooperative relations with all members of the Olympic Family
and international guests. This department serves as the liaison to the IOC members, the IOC
headquarters staff, NOCs, IFs and other members and associations of the Olympic Family, keeping
them informed about activities at ACOG.
The Protocol Department is charged with ensuring that proper international protocol is observed
during the visits, meetings, events and ceremonies prior to and during the Olympic Games.
Responsibilities of this department include establishment of accreditation policies and services for
Olympic Family members at the airport, venues and hotels, as well as welcome ceremonies at the
Olympic Village and medal ceremonies at the venues.
The NOC Relations Department will host NOCs visiting Atlanta and provide them with all the
information required to facilitate their participation in the Olympic Games. Particular assistance
will be given with regard to immigration/entry procedures, accreditation, special needs, NOC
dignitaries and VIPs. Quarterly newsletters in English, French and Spanish are sent to all NOCs.
The Language Services Department manages all ACOG written translation of documents,
publications, presentations and brochures as well as the simultaneous conference interpretation
provided for international meetings and press conferences. Another role of this department is to
evaluate the proficiency levels of all language-skilled volunteers and to provide them with
appropriate training for the many language-related jobs they will perform during the pre-Olympic
events and the Olympic Games.
63
VENUES
The Sports Department has been actively developing and finalizing the venue locations for the
Olympic Games. 24 of the 26 Olympic sports are organized within metro Atlanta (see venue map).
They are in regular contact with all of the international sports federations in an effort to obtain the
technical information required in connection with each of the sport venues. Also, a survey of all
athletic facilities in the metropolitan Atlanta area has been undertaken to identify potential satellite
competition venues and available training sites.
ACOG is offering a Pre-Olympic Training and Acclimation Program to serve those NOC's wishing
to train in the U.S. southeastern region prior to opening of the Olympic Villages in 1996. The
Sports Department has collected information on 87 interested host organizations offering training
sites for the various sports.
Olympic Ring
Atlanta's Olympic Ring is an imaginary circle with a radius of
1.5 miles (2.5km) emanating from the Georgia World Congress
Center (Olympic Center) through the heart of Atlanta. The Ring
encircles the Olympic Stadium, the Olympic Family Hotel, the
Olympic Village and the Olympic Center.
All of the Ring's venues are within 3km of the Olympic Family
Hotel and less than 5km from the Olympic Village. More than a
dozen training sites are situated within the Ring. MARTA,
Atlanta's high-speed rapid rail and bus system, serves all the
Ring's venues. Special shuttle services will operate within the
Olympic Ring for athletes and coaches.
Olympic Center
The Olympic Center is the most concentrated cluster of venues
within the Olympic Ring. It encompasses venues for 8 sports.
Facilities within the Olympic Center include: the Georgia Dome,
Georgia World Congress Center and the Omni. The
International Broadcast Center is also within the Olympic
Center.
Olympic Park at
Set against the dramatic backdrop of the largest granite
Stone Mountain
formation in the world, the Olympic Park at Stone Mountain
provides an idyllic setting for four separate sports just 27km
from the Olympic Village. Already a favored site for amateur
athletics in Georgia, the Park's 3200 acres and 383 acre lake will
provide the venues for archery, cycling and tennis.
With the relocation of the rowing and canoeing events, the sites
for the modern pentathlon competitions are being reevaluated
and may move outside of Stone Mountain Park.
64
Atlanta University
In April 1993, an agreement was reached between ACOG and
Center
the six member institutions of the Atlanta University Center,
which includes Morehouse College, Spelman College, Clark
Atlanta Univesity, Morris Brown College, the
Interdenominational Theological Center, and the Morehouse
School of Medicine concerning the development of venues for
basketball, field hockey, and supplemental athletic facilities and
programs, as well as a continuing education center and a drug
testing laboratory. The plan includes an Olympic Hockey
Centre consisting of two stadiums on the campuses of Morris
Brown College and Clark Atlanta University, and a basketball
arena to be constructed on the Morehouse College campus.
Georgia Dome
The Georgia Dome, located in the Olympic Center, officially
opened in August 1992. The 72,000 seat Dome is the largest
cable-supported stadium in the world and is the proposed venue
for basketball and volleyball, each with a seating capacity of
25,000.
Georgia International
The equestrian events will be in the Georgia International Horse
Horse Park
Park, a permanent equestrian facility to be developed on a 1139
acre (461 hectare) site in Rockdale County, approximately 35
minutes (53 km) from the Olympic Village. The Olympic
Equestrian Center will include stables, dressage and jumping
areas, a track course, trails, a steeple chase oval and
support/training facilities.
Velo Tout Terrain, or "mountain biking," a discipline of the sport
of cycling, was approved to be included in the 1996 Centennial
Games program replacing the 100 km team time trial. 40 mean
and 40 women will compete in the race which will be run over
the Olympic 3-day Equestrian course consisting of seven laps of
approximately 10 km each.
Columbus, Georgia, which is 90 miles (145 km) from Atlanta by
Golden Park Stadium
expressway, was chosen to host the women's softball
competition.
Ocoee River
Whitewater canoeing will take place on the Ocoee River in Polk
County, in the southeast corner of the state of Tennessee (100 m
or 160 km from Atlanta). Development of the course is expected
to begin in 1994.
65
Savannah
Yachting will be staged in the Atlantic Ocean, just off the coast
near Savannah, Georgia, which is 250 miles (400 km) from
Atlanta. The site for the Olympic Harbor is Priest's Landing on
Skidaway Island, east of Savannah.
In September 1993, the IOC approved the addition of beach
volleyball to the program of the Centennial Games. The
competition will be held at Tybee Island, off the coast of Georgia
near Savannah. The teams will be housed in Savannah at the
Satellite Olympic Village being set up for the yachting
competition.
Soccer venues
Birmingham, Miami, Orlando and Washington, D.C. were
selected as host cities for preliminary soccer matches. The finals
site is proposed for Sanford Stadium at the University of
Georgia in Athens which is 50 m/80 km from Atlanta.
Legion Field, Birmingham
Located 146 miles (235 km) from Atlanta, the stadium has a
capacity of 82,000. Athletes will be housed in dormitories at
Birmingham Southern College.
Orange Bowl, Miami
The stadium has a capacity of 74,500 permanent seat and 10,000
temporary seats (pending FIFA approval). It is located 670 miles
(1088 km) from Atlanta.
Citrus Bowl, Orlando
The Citrus Bowl has a seating capacity of 66,243 with
approximately 4,000 additional seats available pending FIFA
approval. Orlando is located 447 miles (518 km) south of
Atlanta.
Robert F. Kennedy Stadium, Washington D.C.
This stadium has 56,500 seats and is just 20 blocks east of the
U.S. Capitol. The distance to Atlanta is 642 miles or 1033 km.
Wolf Creek Trap &
The shooting venue will be held at Wolf Creek Trap & Skeet
Skeet Range
Range, a world-class shooting facility to be developed in South
Fulton County near Atlanta's Hartsfield International Airport.
Wolf Creek is located 19 miles (30 km) from the Olympic Ring.
A design team was selected in August 1993 with completion of
the design expected in July of 1994.
66
The 3617 women scheduled to participate in 1996 Atlanta Centennial Games represent the largest
number of women ever to compete in Olympic medal competition - over 600 more than competed
in the 1992 Olympic Games in Barcelona. The following is a list of the number of teams and
players (male and female) for each team sport of the Olympic program.
Male
Male
Total
Female
Female
Total female
Teams
athletes
Male
teams
athletes
athletes
per team
athletes
per team
Baseball
8
20
160
Basketball
12
12
144
12
12
144
Soccer
16
18
288
Women's
-
-
-
8
16
128
Soccer
Handball
12
16
192
8
16
128
Hockey
12
16
192
8
16
128
Softball
-
-
-
8
15
120
Volleyball
Indoor
12
12
144
12
12
144
Beach
24
2
48
16
2
32
Water Polo
12
13
156
-
-
,
Total
8
7
Teams
Total
1324
824
Athletes
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OLYMPIC VENUES
Opening /Closing Ceremonies
Olympic Ring
Olympic Stadium
85,000
Archery
Olympic Park at Stone Mountain
Archery Field
5,000
Athletics (Track/Field)
Olympic Ring
Olympic Stadium
85,000
Badminton*
Olympic Ring
Georgia State University
2,400
Baseball
Olympic Ring
Atlanta-Fulton County Stadium
50,000
Basketball
Olympic Center
Georgia Dome
32,000
Olympic Ring
Morehouse College/AUC
Beach Volleyball
Savannah
Tybee Island
Boxing
Olympic Ring
Alexander Memorial Coliseum
10,000
Canoeing*
Rockdale County
City of Conyers
20,000
Cycling
Olympic Park at Stone Mountain
Stone Mountain Velodrome
7,500
Diving
Olympic Ring
Georgia Tech Natation Center
10,000
Equestrian
Conyers-Rockdale County
Georgia International Horse Park
varies
Fencing
Olympic Center
Georgia World Congress Center
3,000
Field Hockey
Olympic Ring
Clark Stadium/Herndon Stadium - AUC
15,000
Football (Soccer)
preliminary rounds
Birmingam, Miami, Orlando, Washington D.C.
Gymnastics*
Olympic Center
Omni
17,000
Judo
Olympic Center
Georgia World Congress Center
7,500
Mountain Biking
Conyers-Rockdale County
Pentathlon
Various Sites
varies
Rowing*
Rockdale County
20,000
Shooting
South Fulton County
Wolf Creek Trap & Skeet Range
5,000
Softball (Women's)
Columbus, Georgia
Golden Park Stadium
10,000
Swimming
Olympic Ring
Georgia Tech Natation Center
15,000
Synchronized Swimming
Olympic Ring
Georgia Tech Natation Center
10,000
Table Tennis
Olympic Center
Georgia World Congress Center
5,000
Team Handball
Olympic Center
Georgia World Congress Center
7,500
Tennis
Olympic Park at Stone Mountain
Olympic Tennis Center
12,000
Volleyball*
Olympic Center
Georgia Dome / Cobb Sports Center
Water Polo
Olympic Ring
Georgia Tech Natation Center
10,000
Weightlifting
Olympic Ring
Atlanta Civic Center
4,500
Whitewater
Tennessee
Ocoee River
15,000
Wrestling
Olympic Center
Georgia World Congress Center
7,500
Yachting
Savannah
Atlantic Ocean
varies
*pending approval
68
The Olympic Ring
Venue Map
Existing Venue
Olympic
Village
10th BL
Alexander
Memorial
To Be Constructed
Georgia
Coliseum
Tech
MARTA Rapid Rail Line
MARTA Rapid Rail Station
to
Olympic
Aquatic
Center
Spring St.
Ponce de Laon Ave.
North Ave.
Dlympic
Housing
Northside Dr.
is \
Peachires St
Pleamont Ave,
Atlanta
Civic
Georgia World
Technood Dr.
Williams BI
Center
SL
Raiph McGll Blvd.
Simpson St.
Congress Center
Media
Olympic
I 18
Center
Baker St
Family
Hatel
Inform
Olympic
Peschires Center Ave.
International Blvd.
ACOG
Center
Headquarters
Z
Omni
75
Boulevard
Herndon
Auburn Ave
85
#3
Martin Luther King. Jr. Dr.
Stadium
Five Paints
Edgewood Ave.
Morris
⑆
Georgia
MARTA
University
Brown
Georgia
Dome
Rail Station
State
College
University
tienta
University
Underground Atlanta
Badlum
Diympic Experience
Z
Public Information Gallery/
Gift Shop
Memorial Dr.
Morehouse
College
75
20
Fulten St.
85
20
Atlanta-
Capital Ave.
Fulton
County
Stadium
H48 B
Olympic
Venue Distances from Olympic Ring
Stadium
Galleria Center
Cobb County
15 miles (24km)
Georgia
Olympic Park at
Galleria
Ocoee River,
Stone Mountain
17 miles (27km)
Center
Tennessee
Olympic Park at
Wolf Creek
Stone Mountain
Trap & Skeet Range
19 miles (30km)
STG
Atlanta
Georgia International
Olympl
Horse Park
33 miles (54km)
RI
Georgia
International
Softball Complex
Horse Park
Columbus, Georgia
90 miles (145km)
Columbus
240
Whitewater Canoeing
Conyers,
Savannah of
Rockdele County
Ocoee River, TN
100 miles (160km)
Wolf Creek
Yachting
Trap & Skeet
Range
Savannah, GA
250 miles (400km)
Atlanta
Updated 8/27/93
69
OLYMPIC VILLAGE
The main Olympic Village, which will house most Olympic athletes and officials, is located on the
320-acre campus of the Georgia Institute of Technology within the Olympic Ring - site of 16 of the
25 sports venues in Atlanta. As many as 15,500 athletes and officials will be housed there, with a
satellite Olympic Village in Savannah for 800 yachting athletes and officials and another in
Cleveland, Tennessee, for about 350 whitewater canoeing competitors and officials. All sites will
offer a full range of amenities for living, relaxing, socializing and entertainment designed to
encourage the friendships which the Games are meant to inspire.
A key feature of the Olympic Village will be the Olympic Village Festival Center. Located in the
International Zone, this enclosed mall will offer shopping, coffee houses, discos, bowling, movies
and a gathering place for meeting with friends and guests admitted on temporary passes. The
Festival Center will be adjacent to the athletes' Transportation Mall, exposing athletes to its vitality
each time they leave and return to the Village.
Athletes will be housed in a combination of existing and new residence halls and apartments.
ACOG has completed an Athletes Village Program that specifies the overall objectives of the
construction and operation of the Village. Construction of two new residence halls has already
begun with funding approved by the State of Georgia. The Georgia Tech Foundation has
developed and presented the Campus Housing Renovation and Restoration Fund program to
university Greek-letter organizations and their corporations to promote improvement of their
housing for Olympic and student use, with an anticipated construction start date of 1993. In
conjunction with Georgia State University officials, design has begun of the remaining resident
halls, including a 2000-bed unit for Georgia State students, with construction beginning in 1993.
The U.S. Dept. of Housing and Urban Development approved a plan for the Atlanta Housing
Authority to sell approximately 4 acres of Techwood Homes property to the Georgia Board of
Regents that will be used for residences for Georgia Tech and Georgia State students and Olympic
Village dormitories. ACOG will pay a share of the cost of the new facilities, thus providing seed
money for the redevelopment of Techwood Homes public housing projects. To that end, ACOG is
working with the City of Atlanta, the Atlanta Housing Authority, the U.S. Department of Housing
and Urban Development and public housing residents.
The renovated Sheraton Savannah Resort will provide housing for yachting and beach volleyball
athletes. A satellite Olympic Village in Polk County, Tennessee will house whitewater canoeing
competitors and officials. Athletes of the preliminary soccer rounds will be staying at the various
host city sites.
70
10th St.
PRESIDENT'S
HOME
Northside
I-75/85
Dr.
5th St.
71
22
02
Athlete Services
Festival / International Zone
Food Service / Dining
Housing
New Housing
Internal Transportation System
Tech Parkway
Offices / Meeting Rooms
ACOG and NOC Service Areas
North Ave.
Polyclinic
Training / Recreation Areas
Transportation Center
Sports Competition Venues
(External to Olympic
Village)
CONSTRUCTION
In July 1991, ACOG selected the joint venture team of Sizemore Floyd Ingram (SFI) as its
architectural and facilities planning firm. SFI's responsibility included establishing the criteria and
operating systems related to the development and use of Olympic facilities, both during the Games
and afterwards. SFI completed a venue-specific project facilities master plan in March 1992. This
process involved discussions with the International Sports Federations, various ACOG officials
and an analysis of the experience of the Olympic Games in Los Angeles and Seoul. SFI also
conducted a site investigation in Barcelona and met with various officials of COOB to develop
information concerning preparation for the Barcelona Games.
In March 1992, ACOG selected the Program Services Group (PSG) to provide management
services for the Olympic facilities construction program. PSG is a joint venture of the Atlanta firm
of McDevitt, Street and Bovis Company; Lehrer McGovern Bovis, Inc.; Charles F. McAfee,
Architects; and MHR International. This joint venture is headquartered in Atlanta.
To date, six firms have been selected to provide architectural design services for Olympic projects
and one firm has been chosen to provide construction management/general contracting services.
ACOG has also entered into contractual agreements with other construction-related consultants to
provide supportive services for major design projects. These consultants will deal with specific
issues such as environment, surveying and the Americans with Disabilities Act (ADA).
Design Services:
In July 1992, ACOG selected the Atlanta Stadium Design Team (ASDT). ASDT is a joint venture
among Atlanta architects Heery International, Inc.; Rosser Fabrap International, Inc.; Williams-
Russell and Johnson, Inc., a minority engineering firm; and Ellerbe Becket, Inc., an international
firm headquartered in Minnesota, with a large sports facility practice in Kansas City, Missouri.
ASDT will be responsible for the design and engineering of the 85,000 seat Olympic Stadium.
The Atlanta Tennis Design Group (ATDG) was selected in March 1993 to provide all architectural
and engineering design services for the Olympic Tennis Center which will be built at Stone
Mountain Park for the 1996 Centennial Olympic Games. ATDG is a joint venture of four local
firms: R.L. Brown and Associates, Inc., a minority-owned architectural firm; Nichols Carter Grant
Architects, Inc.; Rosser Fabrap International, Inc. and Tunnel-Spangler & Associates. The firm of
Browning Day Mullins Dierdorf of Indianapolis, Indiana, will serve as Tennis Design Consultants
to ATDG.
In June 1993, The Turner Team was named to provide all architectural and engineering design
services for the Olympic Field Hockey Center at Morris Brown College and Clark Atlanta
University. Working with Turner Associates, a minority-owned architectural firm based in
Atlanta, will be HNTB Sports Architecture Group. About 80% of all the work on the project will be
assigned to minority and female businesses.
For the architectural and engineering design of the Olympic Equestrian Center at the International
Horse Park in Conyers, ACOG named the Equestrian Venue Design Team (EVDT) in July 1993.
This joint venture is made up of five firms - four of which are Atlanta-based: Lord Aeck & Sargent,
Delon Hampton & Associates, Tunnell-Spangler & Associates, Duckett & Associates; and
Canadian-based International Equestrian Design which will have responsibility for specialized
equestrian course design and event planning.
72
In August 1993, the Wolf Creek Design Group (WCDG) was selected to provide architectural and
engineering design services for the Olympic shooting complex at the Wolf Creek Trap & Skeet
Range in Fulton County. It consists of five Atlanta area firms - Harrington George & Dunn, P.C.;
Lowe Engineers; CTA Architects/Engineers; Roy Ashley and Associates; and Duckett and
Associates. Approximately 48% of the design work will be assigned to minority and/or female
businesses.
Also in August 1993, ACOG chose the joint venture design team of Stanley Love-Stanley, PC; a
minority-owned firm, and Smallwood, Reynolds, Stewart, Stewart and Associates, Inc. to provide
all architectural and engineering design services for the Georgia Tech Natation Center. Almost
45% of the design work has been allocated to minority and/or female businesses, which include
B&E Jackson & Associates for civil engineering and Desmear Systems for mechanical, electrical and
plumbing engineering.
Construction Management/General Contracting Services:
Atlanta Stadium Constructors (ASC) has been named as the construction management/general
contractor team for the Olympic Stadium. ASC is a joint venture of Beers Construction Company,
H.J. Russell Construction and C.D. Moody Construction Company. Barton-Marlow Company will
also provide assistance to the team.
Consulting Services:
Kemron Environmental Services has been selected to provide assistance with environmental
issues, consisting of cultural and ecological resources and other environmental effects that may
have an impact on the development of the sporting venues.
Paradigm Design Group of Washington, D.C., a subsidiary of the Paralyzed Veterans of America,
has been selected to provide consulting services in connection with ADA. They will be responsible
for reviewing and evaluating designs prepared by ACOG's designers and assisting with the
formulation of design recommendations at the ten major new venues to achieve compliance with
ADA and the Americans with Disabilities Act Accessibility Guidelines (ADAAG).
Consilman/Hunsaker Associates of St. Louis will serve as swimming design consultants. The
firm's design experience includes such facilities as the aquatic competition venue for the 1994
Commonwealth Games in British Columbia; the U.S. Olympic Training Centers for swimming in
Colorado Springs and San Diego; and the Indianapolis Natatorium at Indiana University.
As part of its overall management system, the Construction Department has established a
comprehensive database of designers and contractors. This database includes a process for pre-
qualification, outreach information and the design of a contract document model.
Solicitations of interest and preparations of Requests for Proposals are continually under way for
the design of the remaining major facility construction projects. Design contracts for these are
expected to be awarded by the end of 1993, in order to meet overall Olympic development
schedule.
73
CONSTRUCTION FACT SHEET
Atlanta Committee for the Olympic Games
MAJOR CONSTRUCTION PROJECTS
1.
Olympic Stadium (Opening/Closing Ceremonies, athletics)
2.
Georgia International Horse Park - Conyers/Rockdale County
(equestrian/mountain biking)
3.
Wolf Creek Trap & Skeet Range - SW Fulton County (shooting)
4.
Georgia Tech Natation Center (Swimming/diving/synchronized
swimming/water polo)
5.
Olympic Tennis Center - Stone Mountain Park (tennis)
6.
Velodrome - Stone Mountain Park (cycling)
7.
Venue - Stone Mountain Park (archery)
8.
Morehouse College Gym (second site for basketball)
9.
Venues at Atlanta University Center (field hockey)
10.
Olympic Village at Georgia Tech, Savannah and Cleveland (housing for
athletes, officials)
11.
Venue - Priest's Landing in Savannah (yachting)
12.
Ocoee River - Tennessee (whitewater canoeing)
ADAPTATIONS
1.
Atlanta Civic Center (weightlifting)
2.
Alexander Memorial Coliseum at Georgia Tech (boxing)
3.
Omni (gymnastics)
4.
Georgia World Congress Center (Fencing/judo/table tennis/
team handball/wrestling)
5.
Georgia Dome (basketball, volleyball)
ACOG venue construction budget = $450 million
THREE PHASES OF CONSTRUCTION
Programming (completed April 1992) - The Architectural Facilities Planning Firm of Sizemore
Floyd Ingram was awarded this contract to compile all information necessary for the design of
each venue (required seating for spectators, required warm-up areas, access roads, dressing rooms,
etc.) so that a selected designer could include all required design elements in architectural plans.
Design (from July 1992 to the end of 1994) - Architectural/Engineering design firms submit design
plans for Olympic facilities and are awarded contracts.
Construction (beginning in 1993 and to be completed in 1995) started in July 1993 on the Olympic
Stadium. All projects are expected to be completed within one year of the beginning of the 1996
Olympic Games, except for certain adaptations, for example, at the Georgia World Congress
Center.
74
OLYMPIC STADIUM
Plans for the Olympic Stadium were unveiled on October 26, 1992. The privately funded stadium
will be the centerpiece for the 1996 Olympic Games and the future home of the Atlanta Braves
Baseball team. The stadium will seat 85,000 for the Olympics and then be scaled down to 45,000-
48,000 seats for the Atlanta Braves. The scale of the structure has been reduced so that it blends
with the nearby two and three-story buildings. A free-standing Olympic Torch is a planned legacy
of the Games (see drawings). Groundbreaking ceremonies for the new stadium were held on July
10, 1993.
Conversion of the Olympic Stadium to a baseball park will take eight months between the Games
closing and the start of the 1997 Braves baseball season. The Atlanta-Fulton County Stadium will
be demolished after the Games. Cost of construction of the Olympic Stadium, conversion to a
baseball stadium, destruction of the old stadium and retirement of existing debt will be paid by
ACOG. The cost of the entire project is $209 million. The new baseball stadium will be given to
the City of Atlanta for the use of the Atlanta Braves baseball team.
Stadium Design for the Olympics (85,000 seats)
Stadium Design for Braves Baseball (45,000-48,000 seats)
75
Olympic Programme
JULY
AUGUST
19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4
FSSMTWTFSSMTWIESS
TOTAL DAYS
SPORT/EVENT
VENUE
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Opening Ceremony
Olympic Stadium
1
Archery
Stone Mountain
5
Athletics
Olympic Stadium
10
Badminton
Georgia State University
9
K
Baseball
Atlanta-Fulton County Stadium
14
Basketball
Georgia Dome/Atlanta University Ctr.
15
Boxing
Alexander Memorial Coliseum
14
Canoeing
Flatwater Sprint
Rockdale County, Georgia
6
Whitewater Slalom
Ocoee River, Tennessee
2
Cycling
All-Terrain
Conyers, Georgia
1
Road Race
To Be Determined
2
Track
Stone Mountain
6
Equestrian
Conyers, Georgia
11
*
Fencing
Georgia World Congress Center
10
In
Football
Finals
Sanford Stadium, Univ. of Ga., Athens*
4
Preliminaries
Birmingham, Alabama
8
Preliminaries
Miami, Florida
8
Preliminaries
Tampa, Florida
6
Preliminaries
Washington, DC
6
Y
Gymnastics
Artistic
Omni
9
Rhythmic
Omni
5
Handball
Georgia World Congress Center
11
Hockey
Atlanta University Center
14
Judo
Georgia World Congress Center
7
Natation
Diving
Natation Center, Georgia Tech
10
Swimming
Natation Center, Georgia Tech
6
Synchronized Swim
Natation Center, Georgia Tech
3
Water Polo
Natation Center, Georgia Tech
7
Pentathlon
Multiple Sites
4
Rowing
Rockdale County, Georgia
8
Shooting
Wolf Creek Trap & Skeet Range
8
R
Softball
Columbus, Georgia
9
Table Tennis
Georgia World Congress Center
10
Tennis
Stone Mountain
12
Volleyball
-
Beach Volleyball
Tybee Island, Savannah, Georgia*
5
Indoor Volleyball
Georgia Dome
16
X
Weightlifting
Atlanta Civic Center
10
Wrestling
Georgia World Congress Center
10
Yachting
Savannah, Georgia
10
Closing Ceremony
Olympic Stadium
11
SPORTS/CEREMONIES
1 13 21 22 23 26 26 22 24 21 18 20 18 17 18 12 7
Revised 10/05/93
76
*proposed
theme
and