Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Source Description
This file contains material relating to Ronald Reagan, National Republican Congressional Committee.
Scholar Source Context
Document identity
localId
324358994
label
1984 - U.S. National Post-Election Study - Summary Tables (prepared for National Republican Congressional Committee) (2)
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
324358994
contentType
document
title
1984 - U.S. National Post-Election Study - Summary Tables (prepared for National Republican Congressional Committee) (2)
description
This file contains material relating to Ronald Reagan, National Republican Congressional Committee.
citationUrl
collections
Robert M. Teeter Papers
Election Results and Analysis
subjects
Democratic National Committee (U.S.)
Republican National Committee (U.S.)
Congressional elections
Public opinion polls
Presidential campaign, 1984
thumbnailUrl
largeImageUrl
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
324358994
coverageEndDate
logicalDate
1984-11-30
month
11
year
1984
coverageStartDate
logicalDate
1984-11-01
month
11
year
1984
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
6747a4eba5e753c9
ocrText
The original documents are located in Box 72, folder "1984 - U.S. National Post-Election
Study - Summary Tables (prepared for National Republican Congressional Committee)
(2)" of the Robert M. Teeter Papers at the Gerald R. Ford Presidential Library.
Copyright Notice
The copyright law of the United States (Title 17, United States Code) governs the making of
photocopies or other reproductions of copyrighted material. Robert and Elizabeth Teeter donated to
the United States of America his copyrights in all of his unpublished writings in National Archives
collections. Works prepared by U.S. Government employees as part of their official duties are in
the public domain. The copyrights to materials written by other individuals or organizations are
presumed to remain with them. If you think any of the information displayed in the PDF is subject
to a valid copyright claim, please contact the Gerald R. Ford Presidential Library.
MARKET OPINION RESEARCH
Do you feel things in this country are generally going in the right direc-
tion or do you feel things have pretty seriously gotten off on the wrong
track?
(cont'd.)
Responses
Don't
Right
Wrong
know/
(a) Number
Total
Direction
Track
Refused
PDI
of Cases
Region (cont'd.)
Mountain
November
1984
100%
66%
26%
8%
+40
( 151)
Oct. 12-20,
1984
100%
66
23
11
+43
( 61)
September
1984
100%
51
41
8
+10
( 61)
July/Aug.
1984
100%
61
29
10
+32
( 77)
June
1984
100%
53
39
9
+14
( 76)
March
1984
100%
60
32
6
+28
( 77)
November
1983
100%
42
54
4
-12
( 71)
June
1983
100%
55
37
8
+18
( 75)
Feb./March
1983
100%
40
49
10
- 9
( 77)
Average
1982
100%
38
52
10
-14
Average
1981
100%
46
41
12
+ 5
Pacific
November
1984
100%
60
33
6
+27
( 410)
Oct. 12-20,
1984
100%
53
34
13
+19
( 162)
September
1984
100%
54
33
14
+21
( 162)
July/Aug.
1984
100%
54
39
7
+15
( 203)
June
1984
100%
51
38
10
+13
( 204)
March
1984
100%
44
42
14
+ 2
( 204)
November
1983
100%
40
51
8
-11
( 212)
June
1983
100%
53
40
8
+13
( 205)
Feb./March
1983
100%
42
50
8
- 8
( 206)
Average
1982
100%
34
56
10
-22
Average
1981
100%
37
52
11
-15
(continued on next page)
GERALD R. FORD LIBRABA
- 95 -
MARKET OPINION RESEARCH
Do you feel things in this country are generally going in the right direc-
tion or do you feel things have pretty seriously gotten off on the wrong
track?
(cont'd.)
Responses
Don't
Right
Wrong
know/
(a) Number
Total
Direction
Track
Refused
PDI
of Cases
Sex
Male
November
1984
100%
66%
25%
9%
+41
(
1437)
October 12-20,
1984
100%
64
28
9
+36
( 574)
September
1984
100%
62
29
8
+33
( 580)
July/Aug.
1984
100%
63
29
8
+34
( 731)
June
1984
100%
55
36
9
+19
( 720)
March
1984
100%
52
38
11
+14
( 720)
November
1983
100%
49
42
9
+ 7
( 728)
June
1983
100%
55
36
9
+19
( 728)
Feb./March
1983
100%
46
47
7
- 1
( 719)
Average
1982
100%
38
53
10
-15
Average
1981
100%
45
45
10
0
Female
November
1984
100%
57
22
11
+25
(1565)
October 12-20,
1984
100%
51
37
12
+14
( 624)
September
1984
100%
50
42
9
+ 8
( 620)
July/Aug.
1984
100%
48
42
10
+ 6
( 772)
June
1984
100%
46
43
11
+ 3
( 780)
March
1984
100%
42
47
11
- 5
( 780)
November
1983
100%
38
53
10
-15
( 790)
June
1983
100%
39
51
10
-12
( 773)
Feb./March
1983
100%
34
57
9
-23
( 782)
Average
1982
100%
28
62
11
-34
Average
1981
100%
34
52
15
-18
(continued on next page)
- 96 -
MARKET OPINION RESEARCH
Do you feel things in this country are generally going in the right direc-
tion or do you feel things have pretty seriously gotten off on the wrong
track?
(cont'd.)
Responses
Don't
Right
Wrong
know/
(a) Number
Total
Direction
Track
Refused
PDI
of Cases
Status Groups
High Income
November
1984
100%
75%
17%
8%
+58
( 682)
October 12-20,
1984
100%
68
24
8
+44
( 287)
September
1984
100%
71
21
8
+50
( 263)
July/Aug.
1984
100%
68
25
7
+43
( 369)
June
1984
100%
64
28
8
+36
( 373)
March
1984
100%
59
32
9
+27
( 350)
November
1983
100%
57
36
8
+21
( 240)
June
1983
100%
60
32
9
+28
( 353)
Feb./March
1983
100%
58
36
5
+22
( 339)
Intelligentisa
November
1984
100%
65
31
4
+34
( 256)
October 12-20,
1984
100%
59
35
6
+24
( 108)
September
1984
100%
59
34
8
+25
( 110)
July/Aug.
1984
100%
62
33
4
+29
( 147)
June
1984
100%
54
36
10
+18
( 137)
March
1984
100%
53
37
10
+16
( 123)
November
1983
100%
42
53
5
-11
( 132)
June
1983
100%
55
36
10
+19
( 154 )
Feb./March
1983
100%
48
44
8
+ 4
( 149)
Middle Class
November
1984
100%
68
23
9
+45
( 688)
October 12-20,
1984
100%
65
26
8
+39
( 267)
September
1984
100%
63
29
9
+34
( 322)
July/Aug.
1984
100%
60
31
10
+39
( 386)
June
1984
100%
52
38
10
+14
( 384)
March
1984
100%
53
37
9
+16
( 402)
November
1983
100%
53
38
8
+15
( 327 )
June
1983
100%
54
38
8
+16
( 389)
Feb./March
1983
100%
40
52
8
-12
( 423)
(continued on next page)
R.
FORD
GERALD
LIBRARY
- 97 -
MARKET OPINION RESEARCH
Do you feel things in this country are generally going in the right direc-
tion or do you feel things have pretty seriously gotten off on the wrong
track?
(cont
Responses
Don't
Right
Wrong
know/
(a) Number
Lower End
Total
Direction
Track
Refused
PDI
of Cases
November
1984
100%
55%
33%
12%
+22
( 542)
October 12-20, 1984
100%
45
42
13
+ 3
( 223)
September
1984
100%
48
46
7
+ 2
( 206)
July/Aug.
1984
100%
.47
42
11
+ 5
( 243)
June
1984
100%
41
47
12
- 6
( 229)
March
1984
100%
35
51
15
-16
( 285)
November
1983
100%
36
54
10
-18
( 369)
June
1983
100%
35
56
9
-21
( 268)
Feb./March
1983
100%
28
62
10
-34
( 267)
Jews
November
1984
100%
49
41
11
+ 8
( 86)
October 12-20,
1984
100%
49
40
9
+ 9
( 43)
September
1984
100%
42
47
11
- 5
( 38)
July/Aug.
1984
100%
51
49
2
+ 2
( 41)
June
1984
100%
50
34
16
+16
(
44)
March
1984
100%
38
52
10
-14
( 48)
November
1983
100%
45
43
12
+ 2
(
42)
June
1983
100%
41
51
8
-10
( 51)
Feb./March
1983
100%
30
59
8
-29
( 37)
Hispanics
November
1984
100%
55
30
14
+25
( 113)
October 12-20,
1984
100%
62
29
12
+33
( 42)
September
1984
100%
48
45
8
+ 3
( 40)
July/Aug.
1984
100%
47
45
8
+ 2
( 47)
June
1984
100%
43
47
10
- 4
( 58)
March
1984
100%
43
48
9
- 5
( 56)
November
1983
100%
29
58
14
-29
( 65)
June
1983
100%
50
35
15
+15
( 48)
Feb./March
1983
100%
45
52
2
- 7
(
44)
Black
November
1984
100%
31
56
13
-25
October 12-20, 1984
100%
32
58
9
-26
{ ( 329)
( 124)
September
1984
100%
24
67
9
-43
( 129)
July/Aug.
1984
100%
32
56
11
-24
( 170)
June
1984
100%
27
62
11
-35
( 162)
March
1984
100%
18
69
14
-51
( 156)
November
1983
100%
22
72
6
-50
( 159)
June
1983
100%
16
75
10
-59
( 150)
Feb./March
1983
100%
11
85
5
-74
( 155)
(continued on next page)
- 98 -
MARKET OPINION RESEARCH
NATIONAL ECONOMY
COMPARED TO A YEAR AGO
100
90
BETTER
WORSE
80
70
65
60
63
66
55
54
PERCENT
52
50
54
55
49
50
49
49
48
48
40
45
36
30
BE MOBSE
33
25
BE BELLEK
22
20
19
19
19
18
16
20
19
12
12
17
18
10
иоп
9
0
NOV
FEB
MAY
JULY
SEPT
OCT
NOV
F/M
JUNE
NOV
MAR
JT/A
SEPT
OCT
NOV
GERALD
1981
1982
1982
1982
1982
1982
1982
1983
1983
1983
1984
1984
1984
1984
1984
R.
LIBRARY
FORD
MARKET OPINION RESEARCH
NATIONAL ECONOMY
A YEAR FROM NOW
100
90
WILL BE BETTER
WILL BE WORSE
80
70
60
60
100 I
53
59
PERCENT
52
50
50
47
47
51
42
42
40
39
42
36
37
30
35
27
22
20
23
22
17
16
17
17
19
15
11
10
14
14
14
9
0
NOV
F/M
MAY
JULY
SEPT
OCT
NOV
F/M
JUNE
NOV
MAA
JT/A
SEPT
OCT
NOV
1981
1982
1982
1982
1982
1982
1982
1983
1983
1983
1984
1984
1984
1984
1984
MARKET OPINION RESEARCH
Perceptions of Current Economy
July/
Feb./
Nov.
Oct.
Sept.
Aug.
March
Nov.
June
March
Nov.
Oct.
Sept.
July
May
Feb.
Nov.
1984
1984
1984
1984
1984
1983
1983
1983
1982
1982
1982
1982
1982
1982
1981
Compared to a
year ago ...
National Economy
Better
45%
48%
49%
48%
52%
49%
54%
33%
25%
20%
22%
16%
12%
9%
12%
Stayed same
33
31
29
31
30
30
26
29
23
23
27
27
23
24
31
Worse
18
18
19
19
17
19
19
36
49
55
50
55
63
65
54
Don't know/NA
4
3
3
3
1
2
1
2
3
2
1
2
1
2
3
Unemployment
Better
X
X
X
52
52
X
X
11
5
X
3
5
3
3
4
Stayed same
x
X
X
20
22
X
X
20
9
X
11
12
7
13
19
Worse
X
X
X
24
24
X
X
68
86
X
84
81
88
82
73
Don't know/NA
X
X
X
4
2
X
X
2
1
X
2
1
1
1
4
Inflation
Better
X
X
X
40
40
X
X
43
40
33
34
27
28
15
13
Stayed same
X
X
X
33
35
X
X
28
24
29
26
28
25
23
23
Worse
X
X
X
25
23
X
X
27
33
36
39
44
46
60
64
Don't know/NA
X
X
X
2
2
X
X
2
2
3
2
1
2
2
1
Interest Rates
Better
X
X
X
23
37
X
X
69
64
60
53
X
X
11
23
Stayed same
X
X
X
27
30
X
X
12
13
14
28
X
X
61
57
Worse
X
X
X
42
26
X
X
15
19
22
16
X
X
24
16
Don't know/NA
X
X
X
7
7
X
X
4
4
4
3
X
X
4
4
x
= Not asked.
GERALD R. FORD LIBRARY
- 101 -
MARKET OPINION RESEARCH
Perceptions of Future Economy
(cont'd.)
July/
Feb./
Nov. Oct. Sept. Aug. March Nov. June March Nov. Oct. Sept. July May Feb. Nov.
1984
1984
1984
1984
1984
1983
1983
1983
1982
1982
1982
1982
1982
1982
1981
Thinking about a year
from now, do you
expect ...
National Economy
Will be better
42%
39%
35%
37%
42%
42%
59%
60%
53%
51%
52%
50%
47%
36%
47%
Will be the
same
29
35
33
33
37
36
27
26
24
26
28
26
23
28
24
Will be worse
22
14
17
16
14
16
11
9
17
15
14
19
22
27
23
Don't know/NA
7
13
16
13
7
6
4
5
6
8
6
5
8
9
6
Unemployment
Will be better
x
X
X
41
48
X
X
60
49
44
44
45
42
32
37
Will be the
same
X
X
X
34
33
X
X
24
22
26
25
25
22
29
7
Will be worse
x
X
X
16
13
X
X
12
23
23
26
27
31
32
31
Don't know/NA
X
X
X
10
5
X
X
4
7
7
5
3
5
7
4
Inflation
Will be better
X
X
X
24
27
X
X
42
45
X
41
39
37
33
41
Will be the
same
x
X
X
37
42
X
X
39
32
X
33
33
32
31
25
Will be worse
x
x
X
28
27
X
X
13
17
X
21
25
26
29
30
Don't know/NA
X
X
X
11
5
X
X
9
6
X
5
3
5
7
4
Interest Rates
Will be better
X
X
X
26
25
X
X
49
50
X
54
X
X
34
49
Will be the
same
X
X
X
27
34
X
X
32
27
X
16
X
X
25
20
Will be worse
x
X
X
35
34
X
X
12
15
X
24
X
X
30
24
Don't know/NA
X
X
X
12
8
X
X
7
9
X
5
X
X
10
6
X = Not asked
- 102 -
MARKET OPINION RESEARCH
Would you say that you and your family are better off financially, or worse
off, or about the same as you were four years ago?
Responses
About
Better
the
Worse
No
Off
Same
Off
Opinion
Total
42%
38%
18%
1%
Segmentation
Groups
High income
61
30
7
1
Trend
Intelligentsia
44
38
16
3
Middle income
46
37
16
1
Lower end
30
45
24
1
Bet- About
No
Jews
41
38
15
4
ter
the
Worse
Opi-
Hispanics
33
43
21
2
Off
Same
Off
nion
Blacks
15
42
42
1
Nov
Sex
1984
42%
38%
18%
1%
Oct.
,
Men
48
35
16
1
1984
42
37
19
1
Women
37
41
20
2
Sept.,
1984
42
34
22
1
Age
July/Aug.,
1984
42
36
20
1
18-24
45
37
16
2
March,
25-39
49
31
19
1
1984
39
37
23
1
40-54
44
36
19
2
Nov.,
55-64
33
48
17
2
1983
40
37
21
1
65+
27
52
19
2
Feb./
March,
1983(a) 19%
48%
31%
1%
June,
1981 (b) 31 27 40
3
(a)"A year ago" used in
question wording.
(b) "About the same" coded as
volunteered response in
*Less than .5%
1981. "A year ago" used in
question wording.
R.
FORD
GERALD
LISAARY
- 103 -
MARKET OPINION RESEARCH
REAGAN JOB PERFORMANCE
100
90
80
70
67
65
65
60
65
60
60
61
104 I I
53
59
PERCENT
51
52
50
8
48
49
47
47
53
47
46
46
41
40
42
41
41
37
39
39
30
35
28
APPROVE
34
34
32
DISAPPROVE
29
20
22
10
0
JUNE
NOV
F/M
MAY
JULY
SEPT
OCT
NOV
F/M
JUNE
NOV.
MAR
JUNE
JT/A
SEPT
OCT
NOV
GERALD
1981
1981
1982
1982
1982
1982
1982
1982
1983
1983
1983
1984
1984
1984
1984
1984
1984
R.
FORD LIBRAIA
THARBIS
1080
REAGAN'S NOVEMBER 1984 JOB PERFORMANCE
TO
BY REGION
80
30
70
69%
69%
68%
APPROVE
66%
65%
62%
62%
60
DISAPPROVE
59%
БЕУСЕИ1
105 1 I
50
PERCENT
40
34%
30
31%
30%
31%
28%
26%
25%
22%
20
T00
10
0
NEW
M10
EAST
WEST
BORDER
DEEP
MOUN
PACIFIC
ENGLAND
ATLANTIC
N.C.
N.C.
SOUTH
SOUTH
TAIN
MARKET OPINION RESEARCH
Do you approve or disapprove of the way Ronald Reagan is handling his job
as President? Would that be strongly approve/disapprove or just somewhat
approve/disapprove?
Handling Job
Somewhat Strongly Don't Number
Strongly Somewhat Dis-
Dis-
Know/
of
Total Approve Approve approve approve NA Cases
Early in Interview
November, 1984
100%
37%
28%
11%
17%
6% (3002)
October 12-20, 1984
100%
36
29
11
21
4
(1198)
September, 1984
100%
35
26
14
20
5
(1200)
July/Aug., 1984
100%
32
27
14
23
4
(1503)
June, 1984
100%
29
31
14
20
5
(1500)
March, 1984
100%
27
34
15
19
4
(1500)
November, 1983
100%
21
33
22
19
6
(1518)
June, 1983
100%
23
30
16
23
8
(1500)
Feb./March, 1983
100%
19
28
17
29
7
(1501)
November, 1982
100%
25
27
15
27
7
( 800)
October, 1982
100%
23
25
18
28
6
(1200)
September, 1982
100%
23
29
17
22
9
(1199)
July, 1982
100%
20
29
16
25
10
(1501)
May, 1982
100%
20
29
17
24
10
(1503)
February, 1982
100%
21
27
20
27
5
(1511)
Late in Interview
February, 1982
100%
21
32
18
25
4
(1511)
November, 1981
100%
32
33
12
15
8
(1503)
June, 1981
100%
35
32
11
11
12
(1505)
FORD is GERALD LIBRARY
- 106 -
MARKET OPINION RESEARCH
Trend to President Reagan's General Job Performance Rating (a)
Collapsed Results
(c)
Don't
(b)
Party
Total
Approve
Disapprove
know
PDI
Average
Total
November
1984
100%
65%
29%
6%
+36
4.1
Oct. 12-20
1984
100%
65
32
4
+33
3.9
September
1984
100%
61
34
5
+27
4.0
July/Aug.
1984
100%
59
37
4
+22
3.8
June
1984
100%
60
34
5
+26
3.9
March
1984
100%
60
35
4
+25
4.0
November
1983
100%
53
41
6
+12
3.8
June
1983
100%
53
39
8
+14
3.6
Feb./March
1983
100%
47
46
7
+1
3.7
Average
1982
100%
49
43
8
+ 6
3.7
Party ID
Strong Republican
November
1984
100%
97
2
1
+95
7.0
Oct. 12-20
1984
100%
96
2
2
+94
7.0
September
1984
100%
94
4
2
+90
7.0
July/Aug.
1984
100%
94
4
2
+90
7.0
June
1984
100%
96
3
--
+93
7.0
March
1984
100%
95
4
1
+91
7.0
November
1983
100%
91
10
:
+81
7.0
June
1983
100%
93
5
2
+88
7.0
Feb./March
1983
100%
85
10
5
+75
7.0
Average
1982
100%
89
8
3
+81
7.0
Weak Republican
November
1984
100%
92
6
2
+86
6.0
Oct. 12-20
1984
100%
93
5
2
+88
6.0
September
1984
100%
86
10
3
+76
6.0
July/Aug.
1984
100%
88
10
3
+78
6.0
June
1984
100%
87
10
4
+77
6.0
March
1984
100%
84
13
3
+71
6.0
November
1983
100%
79
17
5
+62
6.0
June
1983
100%
79
13
9
+66
6.0
Feb./March 1983
100%
78
18
4
+60
6.0
Average
1982
100%
74
20
7
+54
6.0
(continued on next page)
- 107 -
MARKET OPINION RESEARCH
Trend to President Reagan's General Job Performance Rating (a)
(cont'd.)
Collapsed Results
(c)
Don't
(b)
Party
Total
Approve
Disapprove
know
PDI
Average
Independent Republican
November
1984
100%
90%
5%
5%
+85
5.0
Oct. 12-20
1984
100%
96
2
2
+94
5.0
September
1984
100%
91
8
1
+83
5.0
July/Aug.
1984
100%
92
7
1
+85
5.0
June
1984
100%
87
12
2
+75
5.0
March
1984
100%
85
11
4
+74
5.0
November
1983
100%
80
17
4
+63
5.0
June
1983
100%
83
12
5
+71
6.0
Feb./March 1983
100%
78
15
7
+63
5.0
Average
1982
100%
77
15
7
+62
5.0
Independent
November
1984
100%
68
21
12
+47
4.0
Oct. 12-20
1984
100%
69
20
11
+49
4.0
September
1984
100%
63
25
12
+38
4.0
July/Aug.
1984
100%
61
30
9
+31
4.0
June
1984
100%
61
28
11
+33
4.0
March
1984
100%
59
34
7
+25
4.0
November
1983
100%
52
38
10
+14
4.0
June
1983
100%
44
33
22
+11
4.0
Feb./March
1983
100%
54
37
9
+17
4.0
Average
1982
100%
49
36
14
+13
4.0
Independent
Democrat
November
1984
100%
35
57
8
-22
3.0
Oct. 12-20
1984
100%
39
55
5
-16
3.0
September
1984
100%
33
62
6
-29
3.0
July/Aug.
1984
100%
31
64
5
-33
3.0
June
1984
100%
35
58
8
-23
3.0
March
1984
100%
39
54
7
-15
3.0
November
1983
100%
32
63
5
-31
3.0
June
1983
100%
34
59
7
-25
3.0
Feb./March 1983
100%
21
72
7
-51
3.0
Average
1982
100%
27
65
8
-38
3.0
R.
(continued on next page)
FORD
GERALD
LIBRARY
- 108 -
MARKET OPINION RESEARCH
Trend to President Reagan's General Job Performance Rating (a)
(cont'd.)
Collapsed Results
(c)
Don't
(b)
Party
Total
Approve
Disapprove know
PDI
Average
Party ID (cont'd.)
Weak Democrat
November
1984
100%
47%
43%
10%
+ 4
2.0
Oct. 12-20
1984
100%
50
46
4
+ 4
2.0
September
1984
100%
45
47
7
- 2
2.0
July/Aug.
1984
100%
45
49
6
- 4
2.0
June
1984
100%
49
45
6
- 4
2.0
March
1984
100%
46
50
4
- 4
2.0
November
1983
100%
42
50
8
- 8
2.0
June
1983
100%
41
51
9
-10
2.0
Feb./March
1983
100%
30
58
12
-28
2.0
Average
1982
100%
41
51
9
-10
2.0
Strong Democrat
November
1984
100%
19
73
9
-54
1.0
Oct. 12-20
1984
100%
21
77
2
-56
1.0
September
1984
100%
21
75
4
-54
1.0
July/Aug.
1984
100%
16
80
3
-64
1.0
June
1984
100%
20
75
6
-55
1.0
March
1984
100%
19
75
6
-56
1.0
November
1983
100%
22
71
8
-49
1.0
June
1983
100%
22
71
7
-49
1.0
Feb./March
1983
100%
14
80
6
-66
1.0
Average
1982
100%
16
77
8
-61
1.0
(continued on next page)
TRANSIS
- 109 -
MARKET OPINION RESEARCH
Trend to President Reagan's General Job Performance Rating (a)
(cont 'd.)
Collapsed Results
Don't
(b)
Party (c)
Total
Approve
Disapprove
know
PDI
Average
Region
New England
November
1984 100%
69%
28%
3%
+41
4.1
Oct. 12-20
1984
100%
67
32
1
+35
4.2
September
1984 100%
60
37
1
+23
3.7
July/Aug.
1984
100%
52
41
7
+11
3.9
June
1984 100%
62
35
2
+27
3.7
March
1984 100%
65
26
9
+41
3.8
November
1983
100%
55
40
6
+15
3.8
June
1983 100%
57
37
7
+20
3.6
Feb./March
1983
100%
51
42
7
+ 9
3.9
Average
1982 100%
50
43
8
+ 7
3.6
Mid-Atlantic
November
1984 100%
59
34
7
+25
4.0
Oct. 12-20 1984 100%
60
34
7
+26
3.9
September
1984
100%
61
35
5
+26
4.1
July/Aug.
1984
100%
53
44
4
+ 9
3.8
June
1984 100%
54
40
6
+14
4.0
March
1984 100%
59
37
4
+22
4.0
November
1983 100%
55
38
8
+17
4.1
June
1983 100%
48
42
11
+6
3.8
Feb./March
1983
100%
47
48
5
- 1
3.8
Average
1982 100%
45
45
10
+ 0
3.8
East NC
November
1984 100%
65
31
4
+34
4.1
Oct. 12-20 1984 100%
64
33
3
+31
3.9
September
1984
100%
59
36
4
+23
4.1
July/Aug.
1984 100%
65
32
4
+33
4.0
June
1984 100%
61
34
5
+27
3.9
March
1984 100%
62
35
3
+27
4.1
November
1983
100%
49
44
6
+ 5
3.9
June
1983 100%
48
42
10
+6
4.0
Feb./March 1983 100%
41
51
8
-10
3.6
Average
1982 100%
48
44
8
+ 4
3.8
R.
FORD
(continued on next page)
GERALD
LIBRARY
- 110 -
MARKET OPINION RESEARCH
Trend to President Reagan's General Job Performance Rating (a)
(cont'd.)
Collapsed Results
Don't
(b)
Party (c)
Total
Approve
Disapprove
know
PDI
Average
Region (cont'd.)
West NC
November
1984 100%
69%
22%
8%
+47
4.3
Oct. 12-20 1984 100%
65
34
1
+31
3.7
September
1984
100%
70
26
5
+44
4.4
July/Aug.
1984
100%
58
37
5
+21
3.9
June
1984 100%
65
31
5
+34
4.2
March
1984
100%
62
33
4
+29
3.9
November
1983
100%
57
41
2
+16
4.1
June
1983 100%
56
36
8
+20
3.7
Feb./March
1983
100%
54
37
9
+17
3.9
Average
1982
100%
53
40
7
+13
3.7
Border South
November
1984
100%
66
25
8
+41
4.1
Oct. 12-20 1984 100%
63
36
1
+27
3.7
September
1984
100%
63
26
11
+37
3.6
July/Aug.
1984
100%
54
44
3
+10
3.6
June
1984 100%
57
38
3
+19
3.6
March
1984
100%
58
40
2
+18
3.8
November
1983
100%
53
40
7
+13
3.6
June
1983 100%
58
37
5
+21
3.7
Feb./March
1983
100%
38
56
6
-18
3.4
Average
1982 100%
50
46
5
+ 4
3.4
(continued on next page)
- 111 -
MARKET OPINION RESEARCH
Trend to President Reagan's General Job Performance Rating (a)
(cont'd.)
Collapsed Results
Don't
(b)
Party (c)
Total Approve Disapprove know
PDI
Average
Region (cont'd.)
Deep South
November
1984 100%
68%
26%
6%
+42
3.9
Oct. 12-20 1984 100%
70
25
4
+45
4.1
September 1984 100%
61
34
5
+27
3.8
July/Aug.
1984 100%
63
33
5
+30
3.8
June
1984 100%
64
29
6
+25
3.7
March
1984 100%
60
36
4
+24
3.8
November
1983 100%
57
37
6
+20
3.5
June
1983 100%
53
39
8
+14
3.4
Feb./March 1983 100%
50
43
7
+ 7
3.6
Average
1982 100%
52
40
8
+ 8
3.5
Mountain
November
1984 100%
62
30
7
+32
4.2
Oct. 12-20 1984 100%
69
26
5
+43
4.2
September
1984 100%
66
26
9
+40
3.9
July/Aug.
1984 100%
73
27
+46
4.1
June
1984 100%
68
32
1
+38
3.9
March
1984 100%
70
18
12
+52
4.4
November
1983 100%
52
44
4
+ 8
4.0
June
1983 100%
65
29
5
+36
4.0
Feb./March 1983 100%
49
39
12
+10
3.9
Average
1982 100%
58
35
8
+23
4.1
(continued on next page)
FORD R. GERALD LIBRARY
- 112 -
MARKET OPINION RESEARCH
Trend to President Reagan's General Job Performance (a)
(cont'd.)
Collapsed Results
Don't
(b) Party(c)
Total
Approve
Disapprove
know/NA
PDI
Average
Pacific
November
1984
100%
62%
31%
7%
+32
4.1
Oct. 12-20
1984
100%
60
38
2
+22
3.8
September
1984
100%
57
39
4
+18
3.9
July/Aug.
1984
100%
53
43
4
+10
3.8
June
1984
100%
56
38
6
+18
4.2
March
1984
100%
55
40
4
+15
4.0
November
1983
100%
50
44
6
+6
3.7
June
1983
100%
57
38
6
+19
3.8
Feb./March
1983
100%
46
47
7
1
3.9
Average
1982
100%
47
44
9
+ 3
3.8
Sex
Male
November
1984
100%
69
25
6
+44
4.2
Oct. 12-20
1984
100%
67
30
3
+37
4.1
September
1984
100%
67
29
4
+38
4.1
July/Aug.
1984
100%
65
32
4
+33
4.0
June
1984
100%
66
30
4
+36
4.0
March
1984
100%
66
32
2
+34
4.0
November
1983
100%
59
36
5
+23
4.0
June
1983
100%
59
34
7
+25
3.8
Feb./March
1983
100%
51
42
7
+ 9
3.8
Average
1982
100%
54
38
7
+16
3.8
Female
November
1984
100%
61
32
7
+29
4.0
Oct. 12-20
1984
100%
63
33
4
+30
3.8
September
1984
100%
56
38
6
+18
3.8
July/Aug.
1984
100%
54
42
4
+12
3.7
June
1984
100%
55
38
6
+17
3.7
March
1984
100%
56
37
7
+19
3.9
November
1983
100%
49
45
7
+ 4
3.6
June
1983
100%
47
43
9
+ 4
3.6
Feb./March
1983
100%
43
49
8
- 6
3.6
Average
1982
100%
45
47
9
- 2
3.6
(continued on next page)
- 113
MARKET OPINION RESEARCH
Trend to President Reagan's General Job Performance (a)
(cont'd.)
Collapsed Results
Don't
(b) Party(c)
Total Approve Disapprove know/NA PDI Average
Status Groups
High Income
November
1984
100%
79%
18%
3%
+61
4.6
Oct. 12-20
1984
100%
73
23
4
+50
4.5
September
1984
100%
73
25
3
+48
4.5
July/Aug.
1984
100%
72
25
4
+47
4.5
June
1984
100%
73
24
2
+49
4.4
March
1984
100%
71
27
2
+44
4.5
November
1983
100%
65
32
4
+33
4.4
June
1983
100%
71
25
5
+46
4.3
Feb./March
1983
100%
61
32
7
+29
4.2
Intelligentsia
November
1984
100%
64
31
5
+33
4.3
Oct. 12-20
1984
100%
65
33
2
+32
4.2
September
1984
100%
66
34
--
+32
4.2
July/Aug.
1984
100%
61
36
3
+25
4.0
June
1984
100%
69
31
--
+38
4.2
March
1984
100%
56
37
7
+19
4.1
November
1983
100%
50
45
5
+ 5
3.9
June
1983
100%
55
40
6
+15
3.8
Feb./March
1983
100%
55
43
2
+12
4.0
Middle Class
November
1984
100%
72
23
5
+49
4.3
Oct. 12-20
1984
100%
74
24
1
+50
4.4
September
1984
100%
71
25
4
+46
4.3
July/Aug.
1984
100%
68
30
2
+38
4.2
June
1984
100%
66
28
5
+38
4.1
March
1984
100%
70
25
5
+45
4.2
November
1983
100%
67
29
3
+38
4.1
June
1983
100%
60
31
9
+29
3.9
Feb./March
1983
100%
52
43
5
+ 9
3.8
R.
FORD
GERALD
(continued on next page)
LIBRARY
114 -
MARKET OPINION RESEARCH
Trend to President Reagan's General Job Performance Rating (a)
(cont'd.)
Collapsed Results
Don't
(b) Party(c)
Total Approve Disapprove know/NA PDI Average
Status Groups (cont'd.)
Lower End
November
1984
100%
63%
29%
8%
+34
4.0
Oct. 12-20
1984
100%
61
35
3
+26
3.8
September
1984
100%
51
39
9
+12
3.9
July/Aug.
1984
100%
55
40
5
+15
3.7
June
1984
100%
52
42
7
+10
3.8
March
1984
100%
56
38
7
+18
4.0
November
1983
100%
50
42
9
+ 8
3.5
June
1983 100%
48
43
9
+ 5
3.5
Feb./March
1983
100%
40
50
10
-10
3.5
Jews
November
1984
100%
44
51
5
- 7
3.2
Oct. 12-20
1984
100%
51
42
7
+ 9
3.1
September
1984
100%
34
53
13
-19
3.3
July/Aug.
1984
100%
44
56
--
-12
3.2
June
1984
100%
55
34
11
+21
3.3
March
1984
100%
35
58
4
-23
3.2
November
1983
100%
36
60
4
-24
3.4
June
1983
100%
27
63
10
-36
2.7
Feb./March
1983
100%
27
65
8
-38
2.7
Hispanics
November
1984
100%
61
29
10
+32
3.6
Oct. 12-20
1984
100%
64
33
2
+31
3.1
September
1984
100%
60
35
3
+25
3.1
July/Aug.
1984
100%
43
49
9
- 6
2.9
June
1984
100%
45
47
9
- 2
3.1
March
1984
100%
57
30
13
+27
3.3
November
1983
100%
42
54
6
-12
3.2
June
1983
100%
52
44
4
+ 8
3.1
Feb./March
1983
100%
41
43
16
- 2
3.5
(continued on next page)
115 -
MARKET OPINION RESEARCH
Trend to President Reagan's General Job Performance Rating (a)
(cont'd.)
Collapsed Results
Don't
(b) Party(c)
Total Approve Disapprove know/NA PDI Average
Status Groups (cont'd.)
Non-Black (total)
November
1984
100%
69%
25%
6%
+44
4.1
Oct. 12-20
1984
100%
69
27
4
+42
4.1
September
1984
100%
66
29
5
+37
4.1
July/Aug.
1929
100%
64
33
4
+31
4.1
June
1984
100%
65
31
4
+34
4.0
March
1984
100%
64
31
5
+33
4.1
November
1983
100%
58
37
6
+11
3.8
June
1983
100%
57
34
8
+14
3.8
Feb./March
1983
100%
51
42
7
+ 9
3.9
Average
1982
100%
54
39
7
+15
3.9
Black
November
1984
100%
25
64
11
-39
2.1
Oct. 12-20
1984
100%
27
69
3
-42
2.1
September
1984
100%
22
71
7
-49
2.3
July/Aug.
1984
100%
28
67
5
-39
2.1
June
1984
100%
20
70
10
-50
2.4
March
1984
100%
26
68
5
-42
2.2
Nov.
1983
100%
18
74
9
-56
2.1
June
1983
100%
14
77
11
-63
2.2
Feb./March
1983
100%
6
83
11
-77
2.1
Average
1982
100%
16
75
9
-59
2.3
(a) Results are for the job performance rating asked early in the
interview.
(b) Percentage Difference Index = % "Approve" minus "Disapprove".
(c) Average is based on a 7-point scale on which "Strong Democrat =1
and "Strong Republican" = 7.
LIBRARY GERALD R. FORD
- 116 -
MARKET OPINION RESEARCH
DISTRIBUTION OF PARTY IDENTIFICATION IN THE U.S.
1952-1984
70
ГЕФИЕВ?
60
60
ЗЕБОВГІСЬИ
59
57
55
56
54
54
53
54
54
50
53
53
51
51
51
51
47
117
PERCENT
40
40
41
37
39
34
34
34
34
33
32
30
33
33
33
30
31
30
29
REPUBLICAN
IDENTIFIERS &
20
LEANERS
DEMOCRATIC
IDENTIFIERS &
LEANERS
10
0
0
0
0
0
N
0
N
N
N
N
0
JN
0
S
S
N
GERALD
52
54
56
58
60
62
64
66
68
70
72
74
76
78
80
82
84
R.
LIBRARY
FORD
TRANSIL
4080
MARKET OPINION RESEARCH
DISTRIBUTION OF PARTY IDENTIFICATION IN THE U.S.
1979-1984
70
60
55
БЕМСЕЙ
53
54
51
51
51
51
50
53
47
51
48
49
50
46
46
46
47
49
45
44
45
45
118 I
40
40
45
38
39
39
39
44
38
41
42
41
PERCENT
37
37
36
34
30
30
REPUBLICAN
20
IDENTIFIERS &
LEANERS
so
++++.
DEMOCRATIC
10
IDENTIFIERS &
LEANERS
0
NOV
JUN
SEP
JUN
NOV
F/M
MAY
JUL
SEP
NOV
F/M
JUN
NOV
MAA
JUN
J/A
SEP
OCT
'NOV
79
80
80
81
81
82
82
82
82
82
83
83
83
84
84
84
84
84
84
MARKET OPINION RESEARCH
The Distribution of Party Identification in the United States: 1952-1984
Generally speaking, do you usually think of yourself as a Republican, Democrat, an Independent, or what? (IF REPUBLICAN
OR DEMOCRAT) Would you call yourself a strong (R)/(D) or not very strong (R)/(D)? (IF INDEPENDENT) Do you think of
yourself as closer to the Republican or Democratic Party?
Feb./
Feb./
July/
June
Nov.
March
May
July
Sept.
Nov.
March
June
Nov.
March
June
Aug.
Sept.
Oct.
Nov.
1981
1981
1982
1982
1982
1982
1982
1983
1983
1983
1984
1984
1984
1984
1984
1984
Democrat
Strong
15%
14%
21%
17%
17%
18%
16%
17%
18%
19%
15%
16%
20%
17%
20%
17%
Weak
19
18
20
19
17
17
20
18
17
20
17
16
15
14
15
13
Independent
Democrat
12
15
12
15
16
16
15
16
16
10
14
16
14
15
12
11
Independent
9
11
11
12
10
10
10
10
11
12
8
10
7
9
8
10
Republican
18
15
11
15
15
15
14
16
15
9
17
17
17
18
16
18
Republican
Weak
14
14
11
13
12
12
12
12
11
13
13
11
12
13
11
13
Strong
13
12
12
10
12
12
11
11
11
14
14
14
15
15
18
17
Apolitical,
Don't know
*
*
2
*
1
*
2
*
1
2
*
*
*
*
1
1
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Number of Cases (1505)(1503)(1511) (1503) (1501) (1199)( 800)(1501)(1500)(1518)(1500) (1500) (1503) (1200) (1198) (3000)
(continued on next page)
GERALD
R.
FORD
LIBRARY
MARKET OPINION RESEARCH
The Distribution of Party Identification in the United States: 1952-1984
Generally speaking, do you usually think of yourself as a Republican, Democrat, an Independent, or what? (IF REPUBLICAN OR
DEMOCRAT) Would you call yourself a strong (R)/(D)? (IF INDEPENDENT) Do you think of yourself as closer to the Repub-
lican or Democratic Party?
(cont'd.)
Oct.
Oct.
Oct.
Oct.
Oct.
Nov.
Oct.
Nov.
Nov.
Nov.
Nov.
Oct.
Dec.
June
Oct.
Nov.
June
Sept.
1952
1954
1956
1958
1960
1962
1964
1966
1968
1970
1972
1974
1974
1976
1978
1979
1980
1980
Democrat
Strong
22%
22%
21%
23%
21%
23%
26%
18%
20%
20%
15%
17%
22%
21%
15%
18%
16%
15%
Weak
25
25
23
24
25
23
25
27
25
23
25
21
20
23
24
25
23
22
Independent
Democrat
10
9
7
7
8
8
9
9
10
10
11
13
16
15
14
12
15
16
Independent
5
7
9
8
8
8
8
12
11
13
13
15
16
11
14
14
9
8
120 I
Republican
7
6
8
4
7
6
6
7
9
8
11
9
8
8
9
8
15
16
Republican
Weak
14
14
14
16
13
16
13
15
14
15
13
14
11
12
13
12
13
14
Strong
13
13
15
13
14
12
11
10
10
10
10
8
7
9
8
10
10
10
Apolitical,
Don't know
4
4
3
5
4
4
2
2
1
1
2
*
*
*
3
1
*
*
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Number of
Cases
(1614) (1139)(1772)(1269)(3021)(1289)(1571)(1291)(1553)(1802) (2705)(2505)(2000)(1537)( NA)(1506)(1200)(1200)
Center for Political Studies
The University of Michigan 1953-1974 (October), October, 1978.
Market Opinion Research, December, 1974, June 1976-1983.
*Less than 1% mention.
MARKET OPINION RESEARCH
Social Group Profile of the Party Coalitions, 1952-1982
Democrat Party Identifiers
1952- 1962-
1960
1972
1976
1980
1984
WASPs
19%
20%
17%
17%
19%
Catholics
13
16
19
16
23
Northern Union
22
19
18
18
13
White Southerners
31
25
23
23
20
Jews
5
3
4
6
5
Blacks
10
16
18
21
20
100%
100%
100%
100%
100%
Republican Party Identifiers
1952-
1962-
1960
1972
1976
1980
1984
WASPs
56%
51%
51%
43%
34%
Catholics
10
10
14
16
16
Northern Union
18
13
11
14
10
White Southerners
11
23
21
24
34
Jews
1
1
1
*
2
Blacks
5
2
2
3
2
100%
100%
100%
100%
100%
LIBRARY GERALD R. FORD
- 121 -
MARKET OPINION RESEARCH
Party Identification by Age
Party Identification
Strong
Weak
Lean
Lean
Weak
Strong
Total
Dem.
Dem.
Dem.
Indep.
Rep.
Rep.
Rep.
Age *
18-20
6%
5%
6%
6%
4%
5%
9%
7%
21-29
22
17
20
21
19
23
26
23
30-39
23
19
21
28
31
25
21
18
40-54
21
19
25
21
22
23
18
21
55-64
2
13
16
13
11
13
14
11
11
65+
15
24
16
13
12
9
15
21
100%
100%
100%
100%
100%
100%
100%
100%
(a)
Party Identification
Democrat
Republicans
Age *
18-20
5.5%
7%
21-29
19
24
30- 39
s
22
22
40-54
22
21
55-64
14
12
55+
18
15
100%
100%
*Non-black.
(a) Collapsed: Strong + Weak + Lean.
- 122 —
MARKET OPINION RESEARCH
MORE CONFIDENCE IN THE PROGRAMS AND POLICIES OF THE
REPUBLICAN OR DEMOCRATIC PARTY TO SOLVE PROBLEMS
70
60
50
49
50
47
123
41
40
PERCENT
36
37
37
34
35
35
35
36
34
34
30
32
33
34
35
35
32
32
29
DOLLA OL CUS D9LLA so 20146 rue LOCIUS DUE conuril;
sug
42
EUG
36
IV
32
33
33
30
20
REPUBLICAN PARTY
DEMOCRATIC PARTY
10
USAG
Aon
0
MAY
JULY
SEPT
OCT
NOV
F/M
JUNE
NOV
MAR
JUNE
JT/A
SEPT
OCT
NOV
DO
WVKKE1 ОЫИӀОЙ BEREVKCH
GERALD
1982
1982
1982
1982
1982
1983
1983
1983
1984
1984
1984
1984
1984
1984
R.
LIBRARY
FORD
MARKET OPINION RESEARCH
Do you have more confidence in the policies and programs of the Republican
party or the Democratic party to solve the problems facing the country?
Responses
(VOLUN-
TEERED)
No
3HT
Rep.
Dem.
Nei-
Opi-
Party
Party
Both
ther
nion
Total
50%
29%
4%
10%
7%
Segmentation
Groups
High income
67
17
3
9
5
Trend
Intelligentsia
55
27
4
9
5
Middle class
57
25
3
8
7
No
Lower end
45
30
3
10
11
Nei- Opi-
Jews
33
41
2
21
3
Rep.
Dem.
Both
ther
nion
Hispanics
47
35
6
4
7
Black
12
67
4
12
6
Nov
1984
50%
29%
4%
10%
7%
Sex
Oct
1984 49
36
4
3
8
Men
54
25
4
11
6
Sept.
Women
46
33
4
8
8
1984 47
32
3
8
10
July/Aug.,
1984 42
36
4
8
9
June,
1984 41
33
3
10
13
March,
1984
37
35
5
11
13
Nov
1983 32
37
9
13
9
June,
1983 35
35
7
11
12
Feb. /
Mar
1983 34
34
4
13
14
Nov
1982
33
35
4
18
11
Oct
1982
33
35
5
12
15
Sept.
1982 36
34
5
12
13
July,
1982 32
32
7
14
16
May,
1982
34
30
6
13
11
- 124 -
MARKET OPINION RESEARCH
Average Thermometer Ratings*
Oct.
July/
Feb. / Feb./
Nov.
12-20,
Sept.
Aug.
Nov.
March
March
Nov.
June
1984
1984
1984
1984
1983
1983
1982
1981
1981
Number of Cases
(3000) (1198) (1200) (1503) (1518) (1500) (1511) (1503) (1505)
Ronald Reagan
63°
64°
62°
61°
55°
57°
54°
65°
69°
House of Rep.
61
--
59
58
--
:
:
--
--
REPUBLICAN PARTY
60
60
58
57
52
54
52
58
60
DEMOCRATIC PARTY
57
59
58
60
57
61
58
58
58
Gary Hart
57
--
--
:
:
--
--
:
--
George Bush
54
56
56
53
49
56
50
59
60
Edward Kennedy
54
:
:
55
--
49
51
--
47
Walter Mondale
50
54
51
54
50
55
49
:
54
Tip O'Neill
49
49
49
50
:
55
49
51
52
Geraldine
Ferraro
48
53
51
59
:
--
--
:
:
Jerry Falwell
30
:
:
:
--
--
30
:
--
Jimmy Carter
--
47
49
49
:
49
49
49
48
Jesse Jackson
--
44
47
47
37
:
--
:
45
Nancy Reagan
--
:
53
51
--
--
44
:
--
John Anderson
--
:
:
--
--
49
--
:
50
Liberals
--
--
:
:
47
:
41
:
41
Alexander Haig
--
:
:
--
--
45
:
51
David Stockman
--
--
:
:
--
45
42
--
:
Jerry Brown
--
--
:
:
:
:
42
--
45
Jesse Helms
--
--
:
--
:
42
--
:
44
Moral Majority
--
:
--
--
--
--
--
--
41
George Wallace
--
:
:
:
:
40
37
:
:
Jane Fonda
--
--
--
:
39
45
--
:
Feminists
--
:
--
:
38
:
:
Ann Gorsuch
:
--
:
:
:
36
--
:
:
James Watt
--
--
:
--
:
35
35
:
:
Richard Nixon
--
--
:
--
--
34
32
:
--
Conservatives
--
--
--
--
53
--
45
:
48
Gerald Ford
--
--
:
53
--
55
53
:
56
Howard Baker
--
--
:
--
:
:
50
57
58
Paul Volker
--
--
:
--
--
52
--
I
--
John Glenn
--
--
--
--
50
59
--
--
Bob Dole
--
--
--
:
--
52
--
:
--
Barry Goldwater
--
:
:
--
--
--
47
:
:
Based on scale in which 0=very cold or unfavorable, 100=very warm or favor-
able.
LIBRARY GERALD R. FORD
- 125 -
MARKET OPINION RESEARCH
Trend to Party Identification by Subgroups (1983-1984)
(a)
Total Republican Independent Democrat PDI
Total
November, 1984
100%
47%
10%
41%
+ 6
October 12-20, 1984
100%
45
8
46
- 1
September, 1984
100%
45
9
46
- 1
July/August, 1984
100%
44
7
49
- 5
June, 1984
100%
42
10
48
- 6
March, 1984
100%
44
8
46
- 2
November, 1983
100%
36
12
49
-13
June, 1983
100%
41
12
47
- 6
February/March, 1983
100%
39
10
51
-12
Political Regions
New England
November, 1984
100%
47
12
39
+ 8
October 12-20, 1984
100%
44
9
45
- 1
September, 1984
100%
40
13
47
- 7
July/August, 1984
100%
43
5
50
- 7
June, 1984
100%
39
14
47
- 8
March, 1984
100%
41
8
51
-10
November, 1983
100%
35
16
50
-15
June, 1983
100%
32
18
51
-19
February/March, 1983
100%
44
12
45
- 1
Middle Atlantic
November, 1984
100%
46
10
42
+ 4
October 12-20, 1984
100%
42
10
49
- 7
September, 1984
100%
45
10
43
+ 2
July/August, 1984
100%
43
6
50
- 7
June, 1984
100%
40
12
46
- 6
March, 1984
100%
42
9
49
- 7
November, 1983
100%
38
10
48
-10
June, 1983
100%
36
12
51
-15
February/March, 1983
100%
40
8
50
-10
(continued on next page)
- 126 -
MARKET OPINION RESEARCH
Trend to Party Identification by Subgroups (1983-1984)
(cont'd.)
(a)
Total Republican Independent Democrat PDI
Political Regions (cont'd.)
East North Central
November, 1984
100%
49%
10%
40%
+ 9
October 12-20, 1984
100%
44
11
44
+ 0
September, 1984
100%
48
10
41
+ 7
July/August, 1984
100%
46
11
43
+ 3
June, 1984
100%
41
13
47
- 6
March, 1984
100%
47
7
45
+ 2
November, 1983
100%
40
14
46
- 6
June, 1983
100%
42
14
42
+ 0
February/March, 1983
100%
35
13
53
-18
West North Central
November, 1984
100%
52
9
39
+13
October 12-20, 1984
100%
44
8
47
- 3
September, 1984
100%
58
3
40
+18
July/August, 1984
100%
47
4
48
- 1
June, 1984
100%
53
6
42
+11
March, 1984
100%
47
4
49
- 2
November, 1983
100%
48
5
48
+ 0
June, 1983
100%
43
7
50
- 7
February/March, 1983
100%
44
12
44
+ 0
Border States
November, 1984
100%
47
11
40
+ 7
October 12-20, 1984
100%
42
7
50
- 8
September, 1984
100%
38
10
52
-14
July/August, 1984
100%
37
8
54
-17
June, 1984
100%
39
6
55
-16
March, 1984
100%
44
7
49
- 5
November, 1983
100%
35
9
53
-18
June, 1983
100%
36
9
52
-16
February/March, 1983
100%
33
7
62
-29
(continued on next page)
R.
FORD
GERALD
LIBRARY
- 127 -
MARKET OPINION RESEARCH
Trend to Party Identification by Subgroups (1983-1984)
(cont'd.)
(a)
Total Republican Independent Democrat
PDA
Political Regions (cont'd.)
Deep South
November, 1984
100%
46%
10%
43%
+ 3
October 12-20, 1984
100%
50
7
43
+ 7
September, 1984
100%
43
8
48
- 5
July/August, 1984
100%
45
5
49
- 4
June, 1984
100%
41
8
49
- 8
March, 1984
100%
43
9
47
- 4
November, 1983
100%
31
16
52
-21
June, 1983
100%
32
11
57
-25
February/March, 1983
100%
38
9
53
-15
Mountain
November, 1984
100%
45
13
40
+ 5
October 12-20, 1984
100%
52
8
41
+11
September, 1984
100%
49
7
44
+ 5
July/August, 1984
100%
52
4
45
+ 7
June, 1984
100%
41
8
49
- 8
March, 1984
100%
56
12
31
+25
November, 1983
100%
44
10
43
+ 1
June, 1983
100%
45
8
46
- 1
February/March, 1983
100%
43
6
49
- 6
Pacific
November, 1984
100%
48
11
40
+ 8
October 12-20, 1984
100%
43
6
51
- 8
September, 1984
100%
43
7
50
- 7
July/August, 1984
100%
41
6
51
-10
June, 1984
100%
48
8
44
+ 4
March, 1984
100%
43
9
47
- 4
November, 1983
100%
32
12
53
-21
June, 1983
100%
40
7
52
-12
February/March, 1983
100%
40
10
49
- 9
(continued on next page)
- 128 -
MARKET OPINION RESEARCH
Trend to Party Identification by Subgroups (1983-1984)
(cont'd.)
(a)
Total Republican Independent Democrat PDI
Non-Black Regions
Middle Atlantic
November, 1984
100%
52%
11%
35%
+17
October 12-20, 1984
100%
45
9
45
+ 0
September, 1984
100%
51
10
37
+14
July/August, 1984
100%
47
6
46
+ 1
June, 1984
100%
46
13
41
+ 5
March, 1984
100%
48
10
41
+ 7
November, 1983
100%
40
10
43
- 3
June, 1983
100%
40
13
47
- 7
February/March, 1983
100%
43
9
46
- 3
East North Central
November, 1984
100%
53
10
36
+17
October 12-20, 1984
100%
46
12
42
+ 4
September, 1984
100%
53
11
36
+17
July/August, 1984
100%
51
10
37
+14
June, 1984
100%
45
14
42
+ 3
March, 1984
100%
52
7
40
+12
November, 1983
100%
43
15
42
+ 1
June, 1983
100%
45
14
39
+ 6
February/March, 1983
100%
38
14
47
- 9
Border States
November, 1984
100%
53
11
35
+18
October 12-20, 1984
100%
49
8
43
+ 6
September, 1984
100%
43
9
48
- 5
July/August, 1984
100%
46
8
48
- 2
June, 1984
100%
44
6
50
- 6
March, 1984
100%
47
8
43
+ 4
November, 1983
100%
36
10
52
-16
June, 1983
100%
39
10
49
-10
February/March, 1983
100%
35
6
59
-24
(continued on next page)
LIBRARY GERALD R. FORD
- 129 -
MARKET OPINION RESEARCH
Trend to Party Identification by Subgroups (1983-1984)
(cont'd.)
(a)
Total Republican Independent Democrat PDI
Non-Black Regions (cont'd.)
Deep South
November, 1984
100%
55%
9%
35%
+20
October 12-20, 1984
100%
58
7
33
+25
September, 1984
100%
50
7
42
+ 8
July/August, 1984
100%
52
5
43
+ 9
June, 1984
100%
47
9
44
+ 3
March, 1984
100%
49
10
40
+ 9
November, 1983
100%
35
18
45
-10
June, 1983
100%
37
12
50
-13
February/March, 1983
100%
45
10
46
- 1
North
November, 1984
100%
51
11
37
+14
October 12-20, 1984
100%
46
9
45
+ 1
September, 1984
100%
50
9
40
+10
July/August, 1984
100%
47
7
45
+ 2
June, 1984
100%
47
11
42
+ 5
March, 1984
100%
49
9
42
+ 7
November, 1983
100%
40
12
46
- 6
June, 1983
100%
42
12
46
- 4
February/March, 1983
100%
42
11
46
- 4
South
November, 1984
100%
54
10
35
+19
October 12-20, 1984
100%
57
7
36
+21
September, 1984
100%
48
7
44
+ 4
July/August, 1984
100%
51
6
43
+ 8
June, 1984
100%
46
8
45
+ 1
March, 1984
100%
49
9
41
+ 8
November, 1983
100%
36
16
47
-11
June, 1983
100%
38
12
49
-11
February/March, 1983
100%
42
9
50
- 8
(continued on next page)
- 130 -
MARKET OPINION RESEARCH
Trend to Party Identification by Subgroups (1983-1984)
(cont'd.)
(a)
Total Republican Independent Democrat PDI
Age
18-24
November, 1984
100%
53%
9%
38%
+15
October 12-20, 1984
100%
61
6
35
+26
September, 1984
100%
53
9
37
+16
July/August, 1984
100%
43
4
53
-10
June, 1984
100%
45
7
47
- 2
March, 1984
100%
52
7
41
+11
November, 1983
100%
35
20
43
- 8
June, 1983
100%
38
12
50
-12
February/March, 1983
100%
42
10
49
- 7
25-39
November, 1984
100%
47
12
40
+ 7
October 12-20, 1984
100%
45
9
46
- 1
September, 1984
100%
43
11
46
- 3
July/August, 1984
100%
49
5
45
+ 4
June, 1984
100%
40
11
48
- 8
March, 1984
100%
42
9
48
- 6
November, 1983
100%
34
14
49
-15
June, 1983
100%
34
11
54
- 9
February/Larch, 1983
100%
39
11
50
-10
40-54
November, 1984
100%
47
10
41
+ 6
October 12-20, 1984
100%
39
8
54
-15
September, 1984
100%
43
6
50
- 7
July/August, 1984
100%
39
9
50
-11
June, 1984
100%
49
8
43
+ 6
March, 1984
100%
41
9
49
- 8
November, 1983
100%
34
11
53
-19
June, 1983
100%
41
12
46
- 5
February/March, 1983
100%
41
9
50
- 9
(continued on next page)
R.
FORD
GERALD
LIBRARA
- 131 -
MARKET OPINION RESEARCH
Trend to Party Identification by Subgroups (1983-1984)
(cont'd.)
(a)
Total Republican Independent Democrat
PDI
Age (cont'd.)
55-64
November, 1984
100%
46%
10%
43%
+ 3
October 12-20, 1984
100%
42
7
49
- 7
September, 1984
100%
45
7
47
- 2
July/August, 1984
100%
42
5
53
-11
June, 1984
100%
40
10
50
-10
March, 1984
100%
42
7
50
- 8
November, 1983
100%
38
10
52
-14
June, 1983
100%
39
8
54
-15
February/March, 1983
100%
33
10
57
-24
65 and Over
November, 1984
100%
45
8
46
- 1
October 12-20, 1984
100%
41
8
50
- 9
September, 1984
100%
43
6
49
- 5
July/August, 1984
100%
44
9
48
- 4
June, 1984
100%
39
11
51
-12
March, 1984
100%
51
8
40
+11
November, 1983
100%
43
5
52
- 9
June, 1983
100%
37
13
51
-14
February/March, 1983
100%
37
9
54
-17
Sex
Male
November, 1984
100%
50
11
38
+12
October 12-20, 1984
100%
48
9
41
+ 7
September, 1984
100%
50
8
42
+ 8
July/August, 1984
100%
49
6
45
+ 4
June, 1984
100%
46
10
43
+ 3
March, 1984
100%
47
8
45
+ 2
November, 1983
100%
41
12
44
- 3
June, 1983
100%
40
11
48
- 8
February/March, 1983
100%
41
10
49
- 8
(continued on next page)
- 132 -
MARKET OPINION RESEARCH
Trend to Party Identification by Subgroups (1983-1984)
(cont'd.)
(a)
Total Republican Independent Democrat
PDI
Sex (cont'd.)
Female
November, 1984
100%
45%
10%
44%
+ 1
October 12-20, 1984
100%
42
8
50
- 8
September, 1984
100%
41
9
50
- 9
July/August, 1984
100%
40
7
52
-12
June, 1984
100%
39
9
52
-13
March, 1984
100%
43
9
48
- 5
November, 1983
100%
31
13
54
-23
June, 1983
100%
35
11
54
-19
February/March, 1983
100%
36
10
54
-18
Status Groups
High Income
November, 1984
100%
62
8
29
+33
October 12-20, 1984
100%
58
6
34
+24
September, 1984
100%
60
5
35
+25
July/August, 1984
100%
58
7
35
+23
June, 1984
100%
54
8
38
+16
March, 1984
100%
56
6
38
+18
November, 1983
100%
47
13
38
+ 9
June, 1983
100%
53
8
39
+14
February/March, 1983
100%
51
12
37
+14
Intelligentsia
November, 1984
100%
53
10
37
+16
October 12-20, 1984
100%
46
8
45
+ 1
September, 1984
100%
52
5
45
+ 7
July/August, 1984
100%
48
7
45
+ 3
June, 1984
100%
50
7
43
+ 7
March, 1984
100%
47
11
43
+ 4
November, 1983
100%
44
6
48
- 4
June, 1983
100%
39
8
52
-13
February/March, 1983
100%
45
9
44
+ 1
(continued on next page)
FORD & GERALD LIBRARY
- 133 -
MARKET OPINION RESEARCH
Trend to Party Identification by Subgroups (1983-1984)
(cont'd.)
(a)
Total Republican Independent Democrat PDI
Status Groups (cont'd.)
Middle Class
November, 1984
100%
55%
9%
36%
+19
October 12-20, 1984
100%
54
7
37
+17
September, 1984
100%
53
8
38
+15
July/August, 1984
100%
51
8
40
+11
June, 1984
100%
48
9
44
+ 4
March, 1984
100%
51
10
39
+12
November, 1983
100%
43
12
44
- 1
June, 1983
100%
43
14
44
- 1
February/March, 1983
100%
41
9
49
- 8
Lower End
November, 1984
100%
45
13
42
+ 3
October 12-20, 1984
100%
41
10
48
- 7
September, 1984
100%
45
10
45
+ 0
July/August, 1984
100%
42
6
53
-11
June, 1984
100%
38
13
48
-10
March, 1984
100%
43
11
46
- 3
November, 1983
100%
31
15
53
-22
June, 1983
100%
32
13
53
-21
February/March, 1983
100%
31
14
56
-25
Jews
November, 1984
100%
26
10
63
-37
October 12-20, 1984
100%
26
12
60
-34
September, 1984
100%
26
5
66
-40
July/August, 1984
100%
29
2
68
-39
June, 1984
100%
22
16
61
-39
March, 1984
100%
31
--
69
-38
November, 1983
100%
22
10
62
-40
June, 1983
100%
14
16
71
-57
February/March, 1983
100%
16
8
79
-63
(continued on next page)
- 134 -
MARKET OPINION RESEARCH
Trend to Party Identification by Subgroups (1983-1984)
(cont'd.)
(a)
Total Republican Independent Democrat PDI
Status Groups (cont'd.)
Hispanics
November, 1984
100%
35%
12%
53%
-18
October 12-20, 1984
100%
34
--
67
-33
September, 1984
100%
28
3
68
-40
July/August, 1984
100%
20
6
75
-55
June, 1984
100%
23
7
67
-44
March, 1984
100%
36
5
58
-22
November, 1983
100%
16
17
65
-49
June, 1983
100%
29
6
64
-35
February/March, 1983
100%
36
2
61
-25
Black
November, 1984
100%
8
9
82
-74
October 12-20, 1984
100%
10
5
84
-74
September, 1984
100%
8
12
81
-73
July/August, 1984
100%
11
6
81
-72
June, 1984
100%
9
6
83
-74
March, 1984
100%
10
5
85
-75
November, 1983
100%
12
6
83
-71
June, 1983
100%
7
7
87
-80
February/March, 1983
100%
7
5
89
-82
Tracer Groups
Non-Union W.A.S.P.
November, 1984
100%
60
10
30
+30
October 12-20, 1984
100%
58
8
33
+25
September, 1984
100%
59
9
32
+27
July/August, 1984
100%
58
5
37
+21
June, 1984
100%
54
10
37
+17
March, 1984
100%
56
7
37
+19
November, 1983
100%
51
13
37
+14
June, 1983
100%
54
12
33
+21
February/March, 1983
100%
&
FORD
(continued on next page)
GERALD
LIBRARY
- 135 -
MARKET OPINION RESEARCH
Trend to Party Identification by Subgroups (1983-1984)
(cont'd.)
(a)
Total Republican Independent Democrat PDI
Tracer Groups (cont'd.)
Non-Union Catholic
November, 1984
100%
47%
12%
40%
+ 7
October 12-20, 1984
100%
38
8
54
-16
September, 1984
100%
46
9
46
+ 0
July/August, 1984
100%
41
7
51
-10
June, 1984
100%
42
11
48
- 6
March, 1984
100%
46
9
47
- 1
November, 1983
100%
36
9
52
-16
June, 1983
100%
33
13
53
-20
February/March, 1983
100%
Union North
November, 1984
100%
47
12
40
+ 7
October 12-20, 1984
100%
42
7
51
- 9
September, 1984
100%
47
6
46
+ 1
Htly/August, 1884
000%
43
8
40
- 7
Hund, 1984
100%
NA
NA
NA
NA
March, 1984
100%
43
11
45
- 2
November, 1983
100%
38
13
48
-10
June, 1983
100%
40
7
54
-14
February/March, 1983
100%
White South
November, 1984
100%
56
9
33
+23
October 12-20, 1984
100%
58
8
35
+23
September, 1984
100%
51
8
41
+10
July/August, 1984
100%
53
6
42
+11
June, 1984
100%
47
8
45
+ 2
March, 1984
100%
50
10
39
+11
November, 1983
100%
37
14
47
-10
June, 1983
100%
38
12
48
-10
February/March, 1983
100%
(a)pDI: Percentage Difference Index = % "Republican identifiers" minus
% "Democratic identifiers."
- 136 -
MARKET OPINION RESEARCH
Here are some things about the Republican Party that some people find attractive and other
people do not like. For each one please tell me if it tends to attract you to the Republican
Party and its candidates, pushes you away from the Republican Party and its candidates, or has
no effect on your opinion.
Attracts
Pushes You
Has
You To The
Away From
No Effect
Don't
Republican
Republican
On Your
Know/
(a)
Party
Party
Opinion
Refused
PDI
Its support of a balanced budget
amendment.
59%
13%
21%
7%
+46
Its tough-minded approach toward the
Soviet Union
57
21
15
7
+36
Its position on national defense.
57
23
13
7
+34
Its opposition to big government.
48
19
21
12
+29
137
Its support of voluntary school prayer.
50
21
25
4
+29
Its opposition to a tax increase to
reduce the deficit.
50
28
16
6
+22
Its position on nuclear arms control.
49
28
15
8
+21
Its opposition to the liberal welfare
state.
38
22
25
14
+16
Its position on government spending.
45
29
18
8
+16
Its support for military action to
contain Communist influence in
Central America.
43
30
17
10
+13
Its position on Social Security.
43
30
17
11
+13
Its position on the environment.
36
24
28
13
+12
Its position on women's rights.
35
27
29
9
+ 8
Its general opposition to abortion.
29
36
29
5
- 7
Its connection to Jerry Falwell.
9
44
29
19
-35
GERALD
(a)PDI: Percentage Difference Index = % "Attracts" minus % "Pushes Away." =
R.
LIBRARY
FORD
MARKET OPINION RESEARCH
Percentage Difference Indices for Republican Party Issue Positions (a)
Other Status /
Status Groups
Tracer Groups
Tracer Groups
High
Intelli-
-
Middle
Lower
Union
White
His-
Total
Income
gentsia
Class
End
WASP
Catholic
North
South
Jews
panics
Blacks
Total
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Number of Cases
(3002)
(682)
(256)
(688)
(542)
(852)
(429)
(332)
(762)
( 86)
(113)
(329)
Its support of a balanced
budget amendment.
+46
+58
+49
+52
+48
+52
+52
+41
+56
+19
+38
+16
Its tough-minded approach
toward the Soviet Union.
+36
+54
+41
+41
+29
+43
+33
+43
+18
+ 6
+33
- 4
Its position on national
defense.
+34
+49
+29
+44
+37
+40
+33
+38
+54
-13
+39
-11
138 I
Its opposition to big
government
+29
+55
+43
+33
+16
+36
+32
+33
+40
+ 3
+13
- 7
Its support of voluntary
school prayer.
+29
+24
+ 5
+36
+51
+25
+27
+26
+50
-48
+24
+30
Its opposition to a tax
increase to reduce the
deficit.
+22
+40
+22
+31
+13
+30
+29
+15
+31
- 5
+28
-14
Its position on nuclear
arms control.
+21
+34
+17
+28
+27
+29
+20
+19
+41
-17
+25
-24
Its opposition to the
liberal welfare state.
+16
+36
+16
+18
+10
+19
+20
+13
+29
-13
+ 8
-13
Its position on govern-
ment spending.
+16
+39
+24
+23
+ 9
+27
+13
+16
+34
-21
- 2
-30
Its support for military
action to contain
Communist influence in
Central America.
+13
+22
+ 2
+20
+14
+15
+ 7
+16
+29
-32
+31
-15
(continued on next page)
MARKET OPINION RESEARCH
Percentage Difference Indices for Republican Party Issue Positions (a)
(cont'd.)
Other Status/
Status Groups
Tracer Groups
Tracer Groups
High
Intelli- Middle Lower
Union
White
His-
Total
Income gentsia Class End
WASP
Catholic
North
South
Jews panics Blacks
Its position on Social
Security.
+13
+22
+ 2
+16
+19
+20
+ 6
+ 3
+30
-21
+21
-22
Its position on the
environment.
+12
+13
- 8
+14
+21
+13
+ 6
+ 8
+24
-28
+28
+1
Its position on women's
rights.
+ 8
+ 8
- 5
+12
+23
+ 9
+13
+ 1
+22
-33
+23
-12
Its general opposition
to abortion.
- 7
- 6
-16
- 3
+ 4
- 7
+ 2
- 4
+ 2
-54
- 5
-22
139
Its connection with
Jerry Falwell.
-35
-41
-52
-33
-24
-36
-41
-38
-27
-74
-17
-36
GERALD
R.
FORD LIBRARY
(a) Numbers in table are calculated from % "Position attracts you to Republican Party" minus % "position pushes you away
from Republican Party."
MARKET OPINION RESEARCH
Percentage Difference Indices for Republican Party Issue Positions (a)
Reported Vote:
Reported Vote:
6080
Target Groups
Congress
President
Marg-
Marg.
Solid
inal
inal
Solid
Reagan
Repub- Repub-
Dem-
Dem-
Repub- Dem-
Differ-
Reagan/ Mondale/Differ-
Dem-(b)
Total
lican
lican
Target
ocrat
ocrat
lican
ocrat
ence
Bush
Ferraro ence
ocrats
Total
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Number of Cases
(3002)
(843)
(199)
(1204)
( 93)
(664)
(1042)
(1082)
1381)
(877)
(288)
Its support of a balanced
budget amendment.
+46
+75
+44
+48
+40
+8
+69
+26
43
+68
+13
55
+61
Its tough-minded approach
toward the Soviet Union.
+36
+76
+31
+41
+15
-23
+68
+ 6
62
+73
-18
91
+67
140 I
Its position on national
defense.
+34
+82
+32
+40
+ 2
-31
+72
- 1
73
+77
-29
106
+70
Its opposition to big
government.
+29
+64
+34
+28
+ 7
-11
+58
+ 8
50
+59
- 7
66
+49
Its support of voluntary
school prayer.
+29
+52
+19
+34
+16
-
5
+45
+ 9
36
+48
- 3
51
+40
Its opposition to a tax
increase to reduce the
deficit.
+22
+58
+14
+26
-10
-21
+49
- 2
51
+54
-20
74
+44
Its position on nuclear
arms control.
+21
+65
+13
+29
- 5
-41
+55
-14
69
+58
-35
93
+44
Its opposition to the
liberal welfare state.
+16
+54
+14
+18
+ 2
-33
+46
-11
57
+47
-27
74
+36
Its position on govern-
ment spending.
+16
+65
+ 8
+19
-22
-42
+53
-16
69
+55
-39
94
+44
Its support for military
action to contain
Communist influence in
Central America.
+13
+52
+ 8
+16
-18
-37
+44
-18
62
+45
-35
80
+29
(continued on next page)
MARKET OPINION RESEARCH
Percentage Difference Indices for Republican Party Issue Positions (a)
(cont'd.)
Reported Vote
Reported Vote:
Target Groups
Congress:
President:
Marg-
Marg.
Solid
inal
inal
Solid
Reagan
Repub-
Repub-
Dem-
Dem-
Repub-
Dem-
Differ-
Reagan/ Mondale/Differ-
Dem-(b)
Total
lican
lican
Target
ocrat
ocrat
lican
ocrat
ence
Bush
Ferraro
ence
ocrats
Its position on Social
Security.
+13
+53
+6
+19
-19
-45
+44
-19
63
63
-41
88
+40
Its position on the
environment.
+12
+43
- 5
+17
-11
-29
+34
-15
49
49
-28
64
+20
141 I I
Its position on women's
rights.
+ 8
+37
- 1
+17
-21
-37
+30
-21
51
51
-36
68
+15
Its general opposition
to abortion.
- 7
+17
-17
- 3
-17
-39
+11
-26
38
37
-39
53
+7
Its connection with
Jerry Falwell.
-35
-18
-43
-30
-56
-61
-23
-53
30
30
-61
82
-34
(a) Numbers in table are calculated from % "Position attracts you to Republican Party" minus % "position pushes you away
from Republican Party."
(b) Reagan voters who voted Democratic for Congress.
GERALD
R.
LIBRARY
FORD
MARKET OPINION RESEARCH
Ratings of What Attracts and Repels the Voters About the Republican
Party(a)
Democrats*
Republicans
Defense
.87
USSR
.86
B.B.A.
.84
B.B.A.
.62
Spending
.79
Prayer
.51
Big Gov't
.79
Big Gov't
.51
Arms
.79
Taxes
.76
USSR
.49
Prayer
.73
Taxes
.45
LWS
.73
Defense
.45
Soc. Sec.
.73
LWS
.42
C. America
.71
Arms
.41
Environment
.40
Environment
.67
Women
.67
C. America
.39
Women
.39
Abortion
.56
Spending
.37
Soc. Sec.
.37
Abortion
.35
Falwell
.39
Falwell
.22
KEY: Abortion = its general opposition to ..; Spending = its position on
government spending; B.B.A. = its position on a balanced budget amendment;
Taxes = its opposition to a tax increase to reduce the deficit; Prayer = its
support of voluntary school prayer; Environment = its position on...; C.
America = its support of military action to contain communist influence in.
..; Women = its position on women's rights; LWS = its opposition to the
liberal welfare state; USSR = its tough-minded approach toward the Soviet
Union; Big Gov't = its opposition to. ..; Arms = its position on nuclear
arms control; Soc. Sec. = its position on Social Security; Defense = its
position on national defense; Falwell = its connection with Jerry Falwell.
(a) Results are averages based on 0 = "pushes you away", .5 = "has no
effect", 1.0 = "attracts you to".
*Non black.
ТЭХЯАМ
- 142 -
MARKET OPINION RESEARCH
Ratings of What Attracts and Repels the Voters About the Republican Party(a)
Democrats*
Republicans
18-39
40+
18-39
40+
Defense
.87 Defense
.87
USSR
.86 B.B.A.
.85
B.B.A.
.83
USSR
.85
Big Gov't
.80
B.B.A.
.65
Spending
.79
Arms
.80
Big Gov't
.78
Big Gov't
.54
B.B.A.
.59 Arms
.78 Spending
.79
USSR
.50
Prayer
.56 Taxes
.77 Soc. Sec.
.79
Prayer
.71 Taxes
.75
Taxes
.47 Defense
.49
C. America
.71 Prayer
.75
Prayer
.46
USSR
.48
LWS
.70
LWS
.75
Defense
.42
Big Gov't
.48
C. America
.72
LWS
.41
Arms
.46 Soc. Sec.
.68
Environment
.44 Women
.67 Environment
.69
Spending
.39
Women
.43
Environment
.65
Women
.66
C. America
.38
LWS
.43
Environment
.37
Taxes
.43
Abortion
.56 Abortion
.55
Women
.37
Soc. Sec.
.41
Arms
.34
C. America
.40
Falwell
.40
Soc. Sec.
.33
Abortion
.31
Abortion
.39 Falwell
.38
Spending
.34
Falwell
.22
Falwell
.22
KEY: Abortion = its general opposition to. ; Spending = its position on
government spending; B.B.A. = its position on a balanced budget amendment;
Taxes = its opposition to a tax increase to reduce the deficit; Prayer = its
support of voluntary school prayer; Environment = its position on C.
America = its support of military action to contain communist influence in.
..; Women = its position on women's rights; LWS = its opposition to the
liberal welfare state; USSR = its tough-minded approach toward the Soviet
Union; Big Gov't = its opposition to. ..; Arms = its position on nuclear
arms control; Soc. Sec. = its position on Social Security; Defense = its
position on national defense; Falwell = its connection with Jerry Falwell.
(a) Results are averages based on 0 = "pushes you away", 5 = "has no
effect", 1.0 = "attracts you to".
R.
GERALD
FORD
*Non black.
LIBRARY
- 143 -
MARKET OPINION RESEARCH
Ratings of What Attracts and Repels the Voters About the Republican Party(a)
Democrats*
Independents*
Weak/Leaning Republicans
Strong Republicans
18-39
40+
18-39
40+
18-39
40+
18-39
40+
3
4
2
2
1
1
0
0
BBA
.65
BBA
.59
BBA
.74
BBA
.75
Defense
.85
Defense .85
Defense
.91
Defense .91
Prayer
.72
USSR
.83
BBA
.84
USSR
.91
Big Gov't .54
Prayer
.56
Defense
.68
Defense
.72
BBA
.82
USSR
.84
USSR
.87
USSR
.50
Prayer
.67
BBA
.86
BBA
.85
Defense .49
USSR
.67
USSR
.68
Spending .77
Big gov 't.78
Arms
.84
Arms
.84
Taxes
.47
USSR
.48
Big gov't.67
Arms
.67
Big gov t.77
Spending
.77
Spending
.83
Big Gov 't.83
Prayer
.46
Big gov 't.48
Taxes
.64
Big gov 't.63
Arms
.76
Arms
.77
Taxes
.81
Soc. Sec..83
Defense
.42
Arms
.46
Arms
.62
Taxes
.61
Taxes
.75
Soc. Sec..76
Big gov 't.80
Spending .81
LWS
.41
Environ. .44
Environ. .60
LWS
.74
Prayer
.77
Taxes
.81
Women
.43
Environ. .59
LWS
.69
Prayer
.73
Spending
.39
LWS
.43
Spending .57
LWS
.59
C. Amer. .69
Taxes
.71
C. Amer. .76
Prayer
.78
144 I
C. Amer.
.38
Taxes
.43
LWS
.57
Soc. Sec. .59
Prayer
.68
Soc. Sec. .75
LWS
.78
Environ. .37
Soc. Sec. .41
Soc. Sec..57
Women
.56
Women
.64
C. Amer. .69
LWS
.74
C. Amer. .76
Women
.37
C. Amer. .40
C. Amer. .56
Spending
.55
Soc. Sec. .64
Environ. .67
Environ.
.71
Environ.
.74
Arms
.34
Women
.51
C. Amer. .53
Environ. .63
Women
.63
Women
.71
Women
.72
Soc. Sec. .33
Abortion .39
Abortion
.31
Spending .34
Abortion .47
Abortion .47
Abortion .53
Abortion .53
Abortion .63
Abortion .60
Falwell
.22
Falwell
.22
Falwell
.37
Falwell .33
Falwell .36
Falwell
.36
Falwell .43
Falwell
.46
KEY: Abortion = its general opposition to...; ..; Spending = its position on government spending; BBA = its position on a
balanced budget amendment; Taxes = its opposition to a tax increase to reduce the deficit; Prayer = its support of
voluntary school prayer; Environment = its position on. .; C. Amer. = its support of military action to contain
communist influence in. ; Women = its position on women's rights; LWS = its opposition to the liberal welfare
state; USSR = its tough-minded approach toward the Soviet Union; Big Gov't = its opposition to . ; Arms = its
position on nuclear arms control; Soc. Sec. = its position on Social Security; Defense = its position on national
defense; Falwell = its connection with Jerry Falwell.
(a) Results are averages based on 0 = "pushes you away", .5 = "has no effect", 1.0 = "attracts you to".
MARKET OPINION RESEARCH
Ratings of What Attracts and Repels the Voters About the Republican Party(a)
(b)
Republicans
18-20
21-29
30-39
40+
USSR
.82
Defense
.87
Defense
.89
Defense
.87
BBA
.81
USSR
.84
USSR
.89
BBA
.85
Defense
.81
BBA
.83
BBA
.84
USSR
.85
Spending
.82
Big gov't
.80
Arms
.76
Arms
.79
Big gov't
.81
Arms
.80
Soc. Sec.
.75
Big gov't
.78
Taxes
.73
Spending
.77
Arms
.79
Spending
.79
Spending
.72
Taxes
.77
Taxes
.79
Soc. Sec.
.79
Women
.70
C. Amer.
.71
Prayer
.75
Taxes
.75
Big gov't
.70
LWS
.75
Prayer
.75
Prayer
.69
C. Amer.
.74
LWS
.75
Environ.
.69
LWS
.68
C. Amer.
.72
145
LWS
.65
Environ.
.67
Soc. Sec.
.68
C. Amer.
.64
Women
.67
Women
.65
Environ.
.69
Prayer
.61
Soc. Sec.
.65
Environ.
.63
Women
.66
Abortion
.54
Abortion
.56
Abortion
.57
Abortion
.55
Falwell
.43
Falwell
.40
Falwell
.37
Falwell
.38
KEY: Abortion = its general opposition to. .; Spending = its position on
government spending; BBA = its position on a balanced budget amendment; Taxes = its
opposition to a tax increase to reduce the deficit; Prayer = its support of voluntary
school prayer; Environment = its position on. .; C. Amer. = its support of
military action to contain communist influence in. ; Women = its position on
women's rights; LWS = its opposition to the liberal welfare state; USSR = its
tough-minded approach toward the Soviet Union; Big Gov't = its opposition to
; Arms = its position on nuclear arms control; Soc. Sec. = its position on Social
GERALD
Security; Defense = its position on national defense; Falwell = its connection with
R.
Jerry Falwell.
(a) Results are averages based on 0 = "pushes you away", .5 = "has no effect",
FORD
1.0 = "attracts you to".
LIBRARA
(b) Collapsed: "Strong" + "Weak" + Lean.
MARKET OPINION RESEARCH
When Congress and the President begin a new year in 1985 what do you think
should be their first priority?
Party Identification
Total
Democrats* Republicans
Total
100%
100%
100%
D Balance budget/Federal
budget/Deficit/
National debt/Lower
the deficit
33%
33%
39%
EC Unemployment/Getting
jobs/Create jobs/
Job training
15
17
11
W-P Arms race/Arms control
Nuclear freeze
12
16
11
DEF Defense/Defense
spending
11
10
14
EC Economy/Get economy
back
11
9
12
FP Soviet Union peace talk/
Relations with Russia
8
10
8
T Taxes (unspecified)
7
6
7
FP Foreign affairs/Foreign
policies
6
6
6
W Help the poor/Homeless/
Feed the needy
5
6
3
T Lower taxes/Fewer taxes
5
5
4
EL/A Social Security
4
3
4
FP Central America/
Nicaragua/El Salvador/
Latin America
4
5
4
W-P World peace
4
4
4
EL/A Care for elderly/
Senior citizens
2
4
2
A Education
2
2
2
(continued on next page)
FORD & GERALD LIBRARY
- 146 -
MARKET OPINION RESEARCH
When Congress and the President begin a new year in 1985 what do you think
should be their first priority?
(cont'd.)
Party Identification
Total
Democrats* Republicans
EC Keep inflation down
2%
2%
2%
A Social benefits/Social
programs/Public
programs/Use lottery
money for social
programs
2
2
1
Clean up United States
first/Get United
States back on feet
2
2
2
EC Interest rates
2
1
3
T Tax reform
2
2
2
S Welfare/Decrease
welfare
1
1
1
S Spending/Cut spending/
Cut government waste
in spending/Monitoring
government expend-
itures
1
1
1
EL/A Medicare
1
1
1
EC Foreign imports/Trade
deficit
1
1
1
EN Environmental issue
1
1
*
All other miscellaneous
responses
2
2
2
Don't know
13
11
12
Refused/No answer
*
1
*
(continued on next page)
- 147 -
MARKET OPINION RESEARCH
When Congress and the President begin a new year in 1985 what do you think
should be their first priority?
(cont'd.)
Party Identification
Total
Democrats* Republicans
Combined Categories
Foreign policy/War-
peace/Defense (FP/
W-P/DEF)
41%
45%
43%
Deficit (D)
34
33
39
Economy (EC)
27
27
26
Foreign policy (FP)
17
20
17
War-Peace (W-P)
16
19
14
Taxes/Spending (T/S)
15
14
16
Taxes (T)
13
13
14
Assistance (A)
11
12
8
Defense (DEF)
11
10
14
Elderly (EL)
7
7
6
Welfare-pro (W)
5
7
3
Big spending (S)
2
2
2
Morality-Individual
rights (M-I)
1
*
1
Environment (EN)
1
1
*
Abortion (AB)
1
*
1
Crime (C)
*
1
*
Less than 1% mention: abortion issue, farm issue, work together/agree
on something/try to get along/President and Congress get along, raise
taxes/raise taxes to reduce the deficit, immigration reform/illegal
aliens, work for the people/welfare of the people, crime/stand on crime/
Reagan's crime package, housing/low income housing, prayer in school, pay
scales - higher wages/give state people a raise, steel import, get rid of
Tip O'Neill/Tip O'Neill out, stop hurting unions/union make America strong,
foreign aid, take care of veterans, fraud in government.
*Non black.
LIBRARY GERALD R. FORD
- 148 -
MARKET OPINION RESEARCH
Ratings of Problems for Government Attention in 1985(a)
Democrats*
Republicans
Elderly
8.6
Defense
8.4
Arms control
8.4
Lower taxes
8.4
Unemployment
8.4
Welfare abuse
8.3
Education
8.3
Deficit
8.2
Environment
8.3
Crime
8.2
Deficit
8.2
Waste
8.1
Crime
8.2
Elderly
8.1
Waste
8.1
Inflation
7.8
Education
7.9
Lower taxes
7.7
Inflation
7.8
Welfare abuse
7.6
Arms control
7.8
Increase welfare
7.4
Unemployment
7.8
Simplify tax
7.4
Environment
7.8
Defense
7.2
Simplify tax
7.7
C. America
7.6
Bal. Budget
Bal. Budget
Amend.
6.9
Amend.
7.5
C. America
6.3
Prayer
6.4
Prayer
5.3
Increase Welfare
6.2
Abortion
4.4
Abortion
5.4
(a) Results are averages based on a zero-to-ten scale with zero
representing lowest priority and ten representing highest priority.
*Non black.
Key:
Inflation = Controlling inflation.
Waste = Reducing waste in federal spending.
Arms control = Reaching a nuclear arms control agreement.
Unemployment = Reducing unemployment.
Defense = Maintaining a strong national defense
Deficit = Reducing the federal budget deficit.
Increase welfare = Increasing assistance to lower income families.
Education = Improving the quality of public education.
Simplify tax = Simplifying the federal tax system.
Environment = Protecting the environment and controlling hazardous waste.
Crime = Reducing crime.
C. America = Containing communist influence in Central America.
Prayer = Allowing prayers in the public schools.
Lower taxes = holding down taxes.
Bal. Budget Amend = Passing a balanced budget amendment.
Abortion = Making most abortions illegal.
Welfare abuse = Reducing welfare fraud and abuse.
Elderly = Helping the elderly and retired.
- 149 -
MARKET OPINION RESEARCH
Ratings of Problems for Government Attention in 1985(a)
Democrats*
Republicans
18-39
40+
18-39
40+
Education
8.5
Elderly
8.8
Defense
8.3
Waste
8.6
Arms
8.5
Unemployment
8.6
L. Taxes
8.3
L. Taxes
8.6
Elderly
8.4
Deficit
8.4
Deficit
8.1
Abuse
8.6
Environment
8.3
Crime
8.4
Education
8.1
Defense
8.5
Unemployment
8.2
Waste
8.4
Abuse
8.1
Crime
8.5
Deficit
8.1
Arms
8.3
Elderly
8.0
Deficit
8.4
Environment
8.3
Simp Tax
8.1
Crime
7.9
Education
8.2
Crime
7.9
Elderly
8.1
Waste
7.7
L. Taxes
8.1
Inflation
7.8
L. Taxes
7.4
Simp Tax
8.0
Environment
7.8
Inflation
7.9
Abuse
7.3
Waste
7.7
Arms
7.9
Inflation
7.3
Abuse
7.9
Unemployment
7.7
Unemployment
7.9
Welfare
7.3
Inflation
7.9
Arms
7.6
Education
7.8
Defense
7.6
C. America
7.4
Environment
7.8
Simp Tax
6.8
Welfare
7.6
Simp Tax
7.3
C. America
7.8
Defense
6.7
B.B.A.
7.3
B.B.A.
7.3
B.B.A.
7.6
B.B.A.
6.5
C. America
6.7
Welfare
6.3
Prayer
6.9
C. America
5.9
Prayer
6.0
Welfare
6.2
Prayer
5.9
Prayer
4.5
Abortion
5.3
Abortion
5.5
Abortion
4.8
Abortion
3.9
(a) Results are averages based on a zero-to-ten scale with zero repre-
senting lowest priority and ten representing highest priority.
*Non black.
R.
FORD
GERALD
18-30
LIBRISHA
ОЫЙТОЙ
TEXAM
- 150 -
MARKET OPINION RESEARCH
Ratings of Problems for Government Attention in 1985 (a)
Democrats*
Independents*
Weak/Leaning Republicans
Strong Republicans
18-39
40+
18-39
40+
18-39
40+
18-39
40+
Educat
8.5
Elderly
8.8
Elderly
8.5
Elderly
8.9
L. Taxes
8.3
Waste
8.6
Defense
8.5 Defense
8.8
Arms
8.5
Unempl
8.6
Educat
8.4
Environ
8.5
Defense
8.1
Abuse
8.6
L. Taxes
8.4 L. Taxes
8.8
Elderly
8.4
Deficit
8.4
Environ
8.3
Crime
8.4
Deficit
8.1
Crime
8.5
Abuse
8.2 Waste
8.5
Environ
8.3
Crime
8.4
Unempl
8.3
Deficit
8.4
Educat
8.1
Defense
8.4
Deficit
8.1 Deficit
8.5
Unempl
8.2
Waste
8.4
Crime
8.2
Waste
8.3
Abuse
8.1
L. Taxes
8.4
Educat
8.1 Crime
8.5
Deficit
8.1
Arms
8.3
L. Taxes
8.3
Arms
8.3
Elderly
8.1
Deficit
8.3
Abuse
8.4
Environ
8.3
Abuse
8.1
Defense
8.3
Crime
8.0
Simp Tax
8.0
Crime
7.9 Elderly
8.3
Crime
7.9
Educat
8.2
Educat
8.3
Elderly
8.0
Elderly
7.9 Simp Tax
8.2
Waste
7.7
L. Taxes
8.1
Arms
7.8
Simp Tax
8.3
Waste
7.9
Inflation
7.7 Arms
8.1
151
L. Taxes
7.4
Simp Tax
8.0
Inflation
7.7
L. Taxes
8.3
Environ
7.9
Arms
7.9
Unempl
7.7 C. Amer
8.1
Abuse
7.3
Waste
7.6
Abuse
8.2
Inflation
7.8
Unempl
7.9
Environ
7.7 Inflation
8.0
Inflation
7.3
Abuse
7.9
Defense
7.5
Unempl
8.1
Arms
7.7
Inflation
7.8
C. Amer
7.7
Unempl
8.0
Welfare
7.3
Inflation
7.9
Deficit
7.5
B.B.A.
8.0
Unempl
7.7
Environ
7.8
Waste
7.5 Environ
8.0
Defense
7.6
Simp Tax
7.5
B.B.A.
7.3
Educat
7.7
Arms
7.5
Simp Tax
6.8
Welfare
7.6
Welfare
7.2
Inflation
7.7
Simp Tax
7.2
C. Amer
7.6
Simp Tax
7.5 Educat
7.9
Defense
6.7
B.B.A.
7.3
C. Amer
7.3
C Amer.
7.2
B.B.A.
7.5
B.B.A.
7.4 B.B.A.
7.9
B.B.A.
6.5
B.B.A.
6.9
Welfare
7.1
Prayer
7.3
C. Amer
6.7
C. Amer
6.6
Prayer
7.0
Welfare
6.4
Prayer
6.6
Prayer
6.5
C. Amer
5.9
Prayer
6.1
Welfare
6.0
Welfare
6.5
Prayer
5.9
Prayer
5.8
Welfare
5.9
Prayer
4.5
Abortion
5.1
Abortion
5.1
Abortion
5.4
Abortion
5.7 Abortion
5.7
Abortion
4.8
Abortion
4.6
Abortion
3.9
(a)Results are averages based on a zero-to-ten scale with zero representing lowest priority and ten representing
highest priority.
*Non black.
MARKET OPINION RESEARCH
Ratings of Problems for Government Attention in 1985 (a)
(b)
Republicans
18-20
21-29
30-39
40+
Crime
8.4
L. Taxes
8.3
Defense
8.5
Waste
8.6
L. Taxes
8.4
Defense
8.1
Deficit
8.5
L. Taxes
8.6
Educat
8.2
Educat
8.1
Abuse
8.4
Abuse
8.6
Elderly
8.1
Abuse
8.1
L. Taxes
8.3
Defense
8.5
Defense
8.0
Elderly
8.1
Waste
8.1
Crime
8.5
Environ
8.0
Educat
8.0
Deficit
8.4
Deficit
7.9
Crime
8.0
Simp Tax
8.1
Inflation
7.9
Crime
7.9
Elderly
8.0
Elderly
8.1
152
Arms
7.8
Environ
7.8
Arms
8.0
Unempl
7.7
Inflation
7.7
Inflation
7.8
Deficit
7.7
Unempl
7.7
Environ
7.8
Inflation
7.9
Abuse
7.6
Waste
7.6
Arms
7.7
Unempl
7.9
C. Amer
7.3
Arms
7.6
Unempl
7.7
Educat
7.8
B.B.A.
7.2
B.B.A.
7.3
Simp Tax
7.6
Environ
7.8
Waste
7.1
Simp Tax
7.2
C. Amer
7.6
C. Amer
7.8
C. Amer
7.2
B.B.A.
7.4
B.B.A.
7.6
Simp Tax
6.9
Welfare
6.8
Welfare
6.4
Prayer
6.0
Prayer
6.9
Prayer
6.2
Welfare
6.2
rue
Abortion
5.6
Welfare
5.9
Prayer
5.5
Abortion
5.1
Abortion
5.3
Abortion
5.5
(a)
Results are averages based on zero-to-ten scale with zero representing lowest priority
and ten representing highest priority.
GERALD
(b) Collapsed: "Strong" + "Weak" + Lean.
R.
LIBRARY
FORD
MARKET OPINION RESEARCH
Thinking about government spending, which do you think should be the
emphasis for the federal government next year?
Democrats*
Republicans
Total
18-39
40+
18-39
40+
Increasing spending on domestic
programs such as education and
health care in order to help
more people.
43%
61%
51%
33%
24%
Keeping spending on domestic
programs at their present levels
in order to move closer to a
balanced budget.
51
35
42
63
71
Don't know/Refused
5
4
7
4
5
100%
100%
100%
100%
100%
Some people would be willing to pay higher taxes in order for the federal
government to expand its programs and services to the people. Others think
taxes are high enough and the federal government is receiving enough money
to support its programs and services. Which of those two positions do you
most agree with?
Democrats*
Republicans
Total
18-39
40+
18-39
40+
Willing to pay higher taxes for
more services
20%
31%
29%
16%
12%
Taxes high enough/has enough
money
76
68
66
81
84
Don't know/Refused
4
1
5
3
4
100%
100%
100%
100%
100%
Would you favor or oppose a tax increase next year as part of an overall
program to reduce the federal budget deficit?
Democrats*
Republicans
Total
18-39
40+
18-39
40+
Favor
32%
39%
41%
27%
30%
Oppose
59
54
49
66
62
Don't know/NA
9
7
10
7
8
100%
100%
100%
100%
100%
*Non black.
- 153 —
MARKET OPINION RESEARCH
Thinking about government spending, which do you think should be the
emphasis for the federal government next year?
Weak/Lean
Strong
Democrats*
Independents*
Republicans
Republicans
Total
18-39
40+
18-39
40+
18-39
40+
18-39
40+
a. Increasing spending on
43%
61%
51%
53%
37%
35%
22%
28%
27%
domestic programs such
as education and health
care in order to help
more people.
b. Keeping spending on
51
35
42
38
55
61
72
68
70
domestic programs at
their present levels
in order to move closer
to a balanced budget.
Don't know/Refused
5
4
7
10
9
4
6
3
4
100%
100%
100%
100%
100%
100%
100%
100%
100%
Number of Cases
(3002)
(444)
(506)
(147)
(129)
(497)
(412)
(233)
(250)
(a)
Republicans
Total
18-20
21-29
30-39
40+
a. Increasing spending on
29%
38%
34%
31%
24%
domestic programs such
as education and health
care in order to help
more people.
b. Keeping spending on
67
60
63
65
71
domestic programs at
their present levels
in order to move closer
to a balanced budget.
Don't know/Refused
4
2
3
4
5
100%
100%
100%
100%
100%
Number of Cases
(1392)
(96)
(332)
(302)
(662)
R.
FORD
*
Non-black
GERALD
(a)
LIBRISHA
Collapsed: Strong + Weak + Lean
154
MARKET OPINION RESEARCH
In general, do you think the federal income tax is fair or not fair to
the average citizen?
June 1984
Fair
32%
Not fair
64
Don't know/NA
4
100%
Here are some proposals for changing the federal tax system in this
country. For each one please tell me if you think the change is
greatly needed, somewhat needed or not needed.
November 1984
Don't
Greatly
Somewhat
Not
Know/
Needed
Needed
Needed
Refused
Eliminating loopholes
66%
21%
7%
6%
Increasing taxes on large
corporations and wealthy
people
62
20
13
5
Reducing taxes on middle
income families
57
27
12
5
Simplifying the tax form
53
28
15
5
Changing from a graduated
income tax to a single,
flat tax rate for
everyone
35
21
31
13
Would you favor or oppose a tax increase next year as part of an
overall program to reduce the federal budget deficit?
November
1984
Favor
32%
Oppose
59
Don't know/NA
9
100%
- 155 -
MARKET OPINION RESEARCH
Now I'd like to read to you one proposal that has been made and tell me
whether you would favor or oppose changing our present income tax system in
this way. Under this proposed system, a family of four with less than
$11,000 income would pay no federal income taxes. A family of four with an
income between $11,000 and $40,000 would pay 20% of their income in taxes,
and a family with an income of more than $40,000 would pay 25% of their
income in taxes. At the same time, all the deductions except home mortgage
interest, medical expenses and charitable contributions would be
eliminated. Would you favor or oppose changing our present tax system to
this plan?
Inde-
Weak/Lean
Strong
Democrats*
pendents*
Republicans
Republicans
Total
18-39
40+
18-39
40+
18-39
40+
18-39
40+
Favor
47%
46%
52%
36%
47%
48%
45%
47%
48%
Oppose
38
40
33
43
35
41
39
44
32
Don't know/
Refused
15
14
15
21
18
11
16
9
20
100%
100%
100%
100%
100%
100%
100%
100%
100%
Number of
Cases
(3002)
(444)
(506)
(147)
(129)
(497)
(412)
(233)
(250)
(a)
Republicans
Total
18-20
21-29
30-39
40+
Favor
47%
50%
47%
48%
46%
Oppose
40
40
43
42
37
Don't know/Refused
13
10
11
11
18
100%
100%
100%
100%
100%
Number of Cases
(1392)
( 96)
(332)
(302)
(662)
*Non-black.
(a) Collapsed: Strong + Weak + Lean.
R.
GERALD
FORD
- 156 -
MARKET OPINION RESEARCH
Do you agree or disagree that a woman should have the legal right to
an abortion if she wants one?
Democrats*
Republicans
Total
18-39
40+
18-39
40+
Strongly agree
47%
59%
52%
40%
39%
Somewhat agree
15
16
14
19
14
Neither/depends (Vol.)
7
4
6
7
10
Somewhat disagree
5
5
5
6
5
Strongly disagree
21
13
19
25
27
Don't know/Refused
5
2
5
1
3
100%
100%
100%
100%
100%
*Non black.
GROF
- 157 -
MARKET OPINION RESEARCH
Do you agree or disagree that a woman should have the legal right to an
abortion if she wants one?
Inde-
Weak/Lean
Strong
Democrats*
pendents*
Republicans
Republicans
Total
18-39
40+
18-39
40+
18-39
40+
18-39
40+
Strongly agree
47%
59%
52%
49%
48%
42%
41%
37%
36%
Somewhat agree
15
16
14
13
9
19
13
16
14
Neither/Depends
(volunteered)
7
4
6
12
10
6
10
11
11
Somewhat disagree
5
5
5
4
6
7
5
5
5
Strongly disagree
21
13
19
18
20
23
25
30
29
Don't know/
Refused
5
2
5
5
7
3
5
2
6
100%
100%
100%
100%
100%
100%
100%
100%
100%
Number of
Cases
(3002)
(444)
(506)
(147)
(129)
(497)
(412)
(233)
(250)
(a)
Republicans
Total
18-20
21-29
30-39
40+
Strongly agree
40%
39%
43%
39%
39%
Somewhat agree
16
15
19
19
14
Neither/Depends
(volunteered)
9
3
8
8
10
Somewhat disagree
6
7
7
5
5
Strongly disagree
26
34
22
25
27
Don't know/Refused
4
1
2
4
5
100%
100%
100%
100%
100%
Number of Cases
(1392)
( 96)
(332)
(302)
(662)
*Non-black.
(a)Collapsed: Strong + Weak + Lean.
R.
GERALD
FORM
LISAAST
- 158 -
MARKET OPINION RESEARCH
Attitudes Predicting Presidential Vote (Full Ticket)
Nov. (Post)
October
September
July/August
1984
1984
1984
1984
Party identification
.57
.60
.61
.66
Future economy
.27
.12
.08
.06
Present economy
.15
.21
.19
.17
R²= =
.67
.57
.53
.58
Party identification
.53
.53
.57
.63
Future economy
.25
.11
.07
.05
Family finances
.16
.21
.16
.11
Present economy
.10
.15
.14
.14
R²= =
.69
.60
.55
.58
Reagan thermometer
.39
.35
.43
.39
Party identification
.28
.29
.34
.35
Mondale thermometer
-.24
-.18
.17
.16
Bush thermometer
.09
.05
.07
X
Ferraro thermometer
-.07
-.13
.09
.08
R²= =
.80
.69
.67
.69
X = not significant.
R.
GERALD
FORD
LIBERTY
-
159 -
MARKET OPINION RESEARCH
Attitudes Predicting Congressional and Presidential Votes
Congressional
Presidential
Party identification
.54
.55
Track - nation
.12
.26
Family finances
.08
.09
Local progress
.06
.12
R2 =
.46
R² = =
.68
Party identification
.32
Track - nation
.07
Family finances
.06
Local progress
X
Rep./Dem. candidate
.49
R2 =
.63
TRANSIT
CEBYTS
- 160 -
MARKET OPINION RESEARCH
Attitudes Predicting Congressional Vote
Recontacted Congressional Districts
U.S.
National
AZ5
In8
MD2
MI10
M02
M09
NC4
OK1
PA7
TX13
CFD*
.470
.48
.44
.73
.59
.585
.64
.59
.65
.50
.58
Party identification
.220
NC
.20
NC
.13
.285
.17
NC
NC
.14
NC
Presidential vote
.185
.24
.29
.20
.17
X
X
.158
X
X
.29
Party confidence
.061
.21
X
X
X
X
X
.190
.24
.18
X
Direction of country
X
X
X
X
X
X
.09
X
X
X
X
R 2 =
.64
.68
.61
.69
.56
.58
.55
.67
.64
.49
.56
U.S. Nationals
Nov. Post
Oct.
1984
1984
CFD*
.48
.15
Party identification
.25
.44
Party issue confidence
.11
.30
Reagan's approval
.09
.06
R 2 =
.63
.61
* Candidate Favorability Differential
X=Not significant at 95% confidence level.
NC=Cannot be calculated for non-MOR districts (no party id question)
R.
GERALD
FORD
LIBRARY
- 161 -
MARKET OPINION RESEARCH
Attitudes Predicting House Vote
(a)
Nov. Post
October
September
July/August
1984
1984
1984
1984
Party identification
.56
.65
.68
.70
Future economy
.13
.09
X
.05
Present economy
.08
.13
.09
.10
R²= =
.45
.56
.53
.57
Party identification
.53
.62
.65
.67
Future economy
.12
.09
X
.04
Family finances
.11
.09
.11
.09
Present economy
.05
.10
.06
.08
R²= =
.46
.56
.54
.58
Party identification
.55
.52
.58
Reagan's approval
NA
.20
.28
.23
Local incumbent index
.16
.12
.09
R²= =
.58
.59
.60
Republican candidate
.32
.07
Democratic candidate
-.33
.14
Party identification
.30
.57
Reagan's approval
.12
.19
NA
NA
R²= =
.65
.58
Rep./Dem. candidate (CFD)
.48
.15
Party identification
.25
.44
Party issue confidence
.11
.30
Reagan's approval
.09
.06
NA
NA
R²=
.63
.61
X = not significant.
(a)
Reagan's approval, CFD, party issue confidence, and Republican and
Democrat favorability indices are based on a 0-to-100 metric for
November, 1984.
- 162 -
MARKET OPINION RESEARCH
Attitudes Predicting House Vote (a)
1983-1984
Election Cycle
Nov.
July/
Feb./
(Post)
Oct.
Sept.
Aug.
June
March
Nov.
June
March
1984
1984
1984
1984
1984
1984
1983
1983
1983
Party identification
.56
.65
.68
.70
.72
Future economy
.13
.09
X
.05
NA
.07
NA
NA
NA
Present economy
.08
.13
.09
.10
.07
R²=
.45
.56
.53
.57
.58
Party identification
.49
.59
.55
.59
.62
.67
.68
.62
Reagan's approval
.22
.16
.28
.22
NA
.21
.17
.19
.22
PRESENT ECONOMY
.05
.10
X
.05
X
X
X
.06
R²= =
.46
.56
.57
.59
.60
.60
.63
.63
Party identification
.49
.59
.55
.59
.62
.67
.68
.62
Reagan's approval
.20
.18
.29
.23
NA
.21
.17
.19
.24
FUTURE ECONOMY
.08
.08
X
X
.04
X
X
X
R²=
.47
.56
.57
.59
.60
.60
.63
.63
Party identification
X
X
X
.57
.62
.61
.64
.67
.61
Overall Reagan approval
X
X
X
.13
.17
.13
.09
.14
.16
Reagan economic approval
X
X
X
.10
X
.08
.08
X
.11
Reagan foreign policy
approval
X
X
X
.07
X
.06
.06
.06
X
R²= =
.60
.55
.60
.60
.63
.63
Party identification
.55
.52
.58
.60
.65
Reagan's approval
NA
.20
.28
.23
NA
.21
.17
NA
NA
Local incumbent index
.16
.12
.09
(a) Results are betas which vary between zero and one depending on the
strength of the relationship.
X = not significant.
NA = not calculated. One or more questions not asked.
R.
GERALD
LIBRARY
- 163 -
MARKET OPINION RESEARCH
Attitudes Predicting House Vote
1981-1982
Election Cycle
(b)
(b)
Feb./
Nov.
Oct.
Sept.
July
May
March
March
1982
1982
1982
1982
1982
1982
1981
Party identification
.53
.56
.67
.59
.55
.63
.59
Reagan's approval
.20
.20
.16
.23
.25
.22
.22
PRESENT ECONOMY
.08
.10
X
X
X
.04
.05
R²=
.50
.55
.59
.59
.56
.64
.52
Party identification
.54
.57
.67
.60
.55
.64
.59
Reagan's approval
.24
.23
.15
.23
.24
.20
.20
FUTURE ECONOMY
X
X
.06
X
.06
X
.09
R²=
.49
.54
.59
.59
.56
.64
.52
Party identification
.64
.65
.60
.59
Overall Reagan approval
.07
.17
NA
.15
.16
Reagan economic approval
NA
NA
.17*
.14*
.08
.10
Reagan foreign policy
approval
X
X
.06
X
R²=
.60
.60
.65
.52
Party identification
Reagan's approval
NA
NA
NA
NA
NA
NA
NA
Local incumbent index
R²=
(a) Results are betas which vary between zero and one depending on the
strength of the relationship.
(b) Voting intention late in interview, others are early in the inter-
view.
*Uses "right direction/wrong track" question on the "national economy" II
and "foreign policy" rather than the "approve/disapprove" question which
was not asked in July, 1982.
X = not significant.
NA = not calculated. One or more questions not asked.
- 164 -
MARKET OPINION RESEARCH
Relationships of Attitudes About the Republican Party With Presiden-
tial Vote and Party Identification (a)
Party
Presidential Congressional
Identi-
Vote
Vote
fication
Agree/Disagree w/Rep Party on:
Defense
.299
.119
.122
Gov't spending
.140
.120
.159
Social Security
.135
.085
.117
USSR
.124
.057
.097
Taxes
.090
X
.071
Liberal Welfare State
.076
.088
.058
Women's rights
.071
.069
X
Nuclear arms control
.062
.068
.109
Balanced Budget Amendment
.061
.072
.069
Big gov't
.061
.080
.078
Abortion
.051
X
.037
Central America
.040
.065
X
Falwell
.037
.046
.031
Prayer
X
X
X
Environment
X
X
X
2
R
.58
.31
.38
X=not significant at 95% confidence level.
(a) Results are betas which vary between zero and one depending on
the strength of the relationship.
R.
GERALD
FORD
LIBRARY
- 165 -
MARKET OPINION RESEARCH
Attitudes Predicting Right Direction/Wrong Track Perception
July/
Nov. (Post)
October
September
August
March
1984
1984
1984
1984
1984
Future economy
.26
.16
.13
.12
.12
Party identification
.24
.34
.35
.25
.23
Present economy
.24
.27
.28
.27
.33
R²=
.34
.35
.34
.23
.25
Family finances
.26
.23
.20
.15
.22
Future economy
.23
.15
.11
.11
.11
Party identification
.18
.27
.30
.21
.19
Present economy
.17
.20
.21
.23
.27
R²=
.39
.38
.37
.25
.29
- 166 -
MARKET OPINION RESEARCH
Attitudes Predicting Reagan Job Performance Perceptions
July/
Nov. (Post)
October
September
August
March
1984
1984
1984
1984
1984
Party identification
.41
.50
.46
.52
.47
Future economy
.30
.17
.16
.09
.17
Present economy
.22
.26
.25
.25
.25
R²= =
.56
.53
.45
.48
.43
Party identification
.37
.42
.41
.48
.44
Future economy
.28
.16
.15
.08
.16
Family finances
.18
.24
.19
.17
.16
Present economy
.17
.19
.19
.20
.20
R²= =
.59
.57
.48
.50
.45
Party identification
X
X
X
.19
.18
Reagan economic approval X
X
X
.52
.50
Reagan foreign policy
approval
X
X
X
.28
.29
R²= =
.71
.67
X = not asked.
R.
FORD
GERALD
LIBRARY
- 167 -
R.
GERALD
FORD