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Reagan Competitive Activity (1)
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1674402
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Reagan Competitive Activity (1)
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collections
President Ford Committee Records
Dawn Sibley's Files on the Primary Elections
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Advertising, Political
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Presidential campaign, 1976
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1976
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The original documents are located in Box E04, folder "Reagan Competitive Activity (1)"
of the President Ford Committee Campaign Records at the Gerald R. Ford Presidential
Library.
Copyright Notice
The copyright law of the United States (Title 17, United States Code) governs the making of
photocopies or other reproductions of copyrighted material. Gerald R. Ford donated to the United
States of America his copyrights in all of his unpublished writings in National Archives collections.
Works prepared by U.S. Government employees as part of their official duties are in the public
domain. The copyrights to materials written by other individuals or organizations are presumed to
remain with them. If you think any of the information displayed in the PDF is subject to a valid
copyright claim, please contact the Gerald R. Ford Presidential Library.
Some items in this folder were not digitized because it contains copyrighted
materials. Please contact the Gerald R. Ford Presidential Library for access to
these materials.
Reasan
Par B. Frank
1/8/76-5Pm
Manchester - adnan some time past
Mass- Moothing
Jacksonmele 1,200 li ad
same time back
SV Tetaberg
3 colum
and todayin Ha- both Regan & Wallace have called
for avails
GERALD R. FORD LIBRARY
X'. Po CALLAWAY
President Ford Committee
Sta Spencer
1828 L STREET, N.W., SUITE 250, WASHINGTON, D.C. 20036 (202) 457-6400
Pay kane Pay KAne
January 9, 1976
MEMORANDUM FOR:
X COMPETITIVE MEDIA
BRUCE WAGNER
FROM:
GEORGE KARALEKAS
Sale
SUBJECT:
Ronald Reagan and George Wallace are reported to be requesting "avails"
in spot television in Florida.
As you know, this means they are contemplating television advertising.
As yet, nothing is reported in New Hampshire.
We'll keep you advised regarding developments.
FORD & LIBRARY GERALD
The President Ford Committee, Howard H. Callaway, Chairman, David Packard, National Finance Chairman, Robert C. Moot, Treasurer. A copy of
our Report is filed with the Federal Election Commission and is available for purchase from the Federal Election Commission, Washington, D.C. 20463.
Frank
de Garmo Inc.
George S. Karalekas-Senior Vice President
January 15, 1976
Mr. Bruce Wagner
Campaign '76 Media Communications, Inc.
1828 L Street, N.W. - Room 1002
Washington, D.C. 20036
Dear Bruce:
In preparation for the forthcoming Primaries, I need some legal counsel
on a few subjects as I do not have a complete set of all of the Campaign
Spending Laws.
For both the Primaries and General Election periods, we need clarification
on:
1. Is there a ceiling on how much can be spent in
traditional media (radio, TV, newspapers, outdoor)
in individual states. If so, how is it determined
(so much per eligible voter, as before?)
2. Are there any restrictions as to how much can be
spent in any individual medium?
3. Do we have to provide the media with any kind of
certifications?
4. What are the procedures for filing with the GAO?
Additionally, we will need a letter from the President authorizing SFM Media
Service Corporation at the signed request of Campaign '76 Media Communications,
Inc. to act as buying agents for the Primaries and General Election. Stations
request this so that they do not get harassed with unauthorized local groups
trying to place time on behalf of the President. You can check the old November
Group files for copies of the form used in 1972.
Your immediate response to all of the above issues will be greatly appreciated.
Cordially
George Penase Karalekas
GERALD FORD LIBRARY
Senior Vice President
GSK/hf
de Garmo Inc., Advertising 605 Third Avenue, New York 10016. Tel: 986-2122
President Ford Committee
RECEIVED
1828 L STREET, N.W., SUITE 250, WASHINGTON, D.C. 20036 (202) 457-6400
19 1978
GEORGE S. KARALEKAS
January 15, 1976
MEMORANDUM FOR:
BRUCE S. WAGNER
FROM:
GEORGE KARALEKAS 9AY
SUBJECT:
REAGAN'S RADIO SCHEDULE IN BOSTON
We have picked up information concerning the radio time that Ronald
Reagan is expected to purchase in Boston.
It will be effective beginning Tuesday, January 20th, and extend over a five
week period to February 24th, (primary day in New Hampshire).
It appears they will "specturm buy" (a strategy which reaches a broad
audience via different kinds of programing) with 60 second spots. Weeks
1 and 2 will consist of 75 spots per week and weeks 3,4 and 5 will
double, using 150 spots per week.
Also, the Reagan group is considering ordering "avails" in television,
which means they may go into television.
We'll keep you posted.
C.C. Peter Dailey
FORD & LIBRARY GERALD
The President Ford Committee, Howard H. Callaway, Chairman, Robert Mosbacher, National Finance Chairman, Robert C. Moot. Treasurer. A copy of our
Report is filed with the Federal Election Commission and is available for purchase from the Federal Election Commission, Washington, D.C. 20463.
Rosan Radio - - Portland istatia Radio effi/20/76
WMTQ -untwasteng tan Station
GERALD LIBRARY P. FORD
Toi Bruce Wagner
1/20/76
From: 6.5. Karalekas
5PM
Subeot: Competitive Reput#
New Hampshne + Massachusetts
New Hampshere
Republicans
Canclidate: Ronald Regan
Medium: Local Television
Marlar / Sichedule
(1) Poland Spungs/ Hand Me - Spending 5,000 from
1/26 -2/23; nodetails on the a spouse
daypards. all time on WMTW Poland Spungs
(2) Man chester, NH - Has purchand two five minute
programs per week to un from 555, 6pm for form
weeks (1/27 2/23) @ 180 puwerk a 720 pm the period
Comments Relative to Strategy
Has purchased the Maine station to carer nothern
N. H and the Manchester faulity for the southern
end. The latter will probably run in conjuriction
with Boston TV as you need both markets to do
an effective job
Massachusetts
Republicans
FORD & LIBRARY
Candidate Ronald Reogan
Medium: Local TO
Market Schodule - Orders were placed, bur MO
details are available as the stations have not confirmed
Democrats
Canchdates: Fod Harris, Jun Careh, Henry Jackson
Marlor/Schocoule Marker Schodule
Orders were playd but no details are
available as the stations have not confirmed
CC P. Dailey
FORD & LIBRARY 939400
Starta swks.
1/20 \ Radio in Boston
buymattop stations
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FORD i LIBRARY GERALD
WROR Solid Gold
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36 " "
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RETURN TO:
SENDER
FILES
an authairug Hoperchased SFM
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same same Purchased WFTW- FTW- Franklan
Orderina Spots in
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Campaign76
66
Ey
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
UNEMPLOYMENT # 1
(:60 Radio)
V.O. MAN:
Governor Reagan, it's well known in this country
that as unemployment goes up... (Fade under)
V.O. ANNOUNCER:
An important part of Ronald Reagan's campaign is
the Citizens' Press Conference which gives the
people a chance to ask the questions...
V.O. MAN:
Do you have any plans for full employment in this
country?
REAGAN:
Yes, there should be a plan, and I think there should
be measures to help those who bear an unfair burden
of the recession by being involuntarily unemployed.
But I think the long range solution is an end to the
40 years of the new philosophy of economics that has
told us we can spend our way to prosperity and that
a deficit doesn't hurt us.
SFX:
Applause
REAGAN:
The long range answer to the unemployment and recession
that beset us is to end deficit spending and balance
the budget.
This is the single cause of inflation. and inflation
is the cause of the recession.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
10VESIONS
FORD i LIBRARY GERALD
1/23/76
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
28
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
GOVERNMENT
(:60 Radio)
SFX:
Applause
V.O. ANNOUNCER:
Recently, Ronald Reagan gave a group of citizens in
Conway his views on the roll of government.
REAGAN:
Politicians in Washington are slow in catching on to
something that people aut in the states feel every
day. That's a reawakening of the American spirit of
independence and self reliance.
I think the people of this country today want more
than anything for government to get off their backs
and out of their pockets.
SFX:
Applause
REAGAN:
And I think they want government closer at hand, not
far away in the hands of a self anointed elite in the
natimn's capitol.
Some jobs only the Federal Government can do. National
Defense, for example, is one of them. But domestic
programs should be managed at the local level where we
can do the job most efficiently.
The closer the program is to the people who pay for it,
the more they will take an active interest in it.
Our need is for a government that is confident not of
what it can do for the people, but of what the people can
do for themselves.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
FORD i LIBRARY 9ERALD
1/23/76
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
28
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
INFLATION
(:60 Radio)
REAGAN:
Today, governments, federal, state and local, are
taking more than 44c out of every dollar earned by
the people of this country, and Washington is getting
the lion's share.
No nation in history has ever imposed such a burden
on its people and long survived, but even this.. (Fade under)
V.O. ANNOUNCER:
Ronald Reagan discusses one of our most serious
problems at an upstate Citizens' Press Conference.
REAGAN:
Washington's refusal to operate its affairs as you and
I have to operate ours, making income and outgo match,
causes the run-away inflacion that we've known for
these last several years
which is the cruelest tax
of all.
It robs you of your savings.
It makes a mockery of the stable-fixed income that has
been promised to retired citizens.
It is time for the federal government to adopt a
schedule for balancing the budget so that the people
know that the dollar next month will buy as much as
it did last month and the months before.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
1/23/76
FORD i LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
28
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
SOCIAL SECURITY
(:60 Radio)
V.O. ANNOUNCER:
At a recent Citizens' Press Conference, Ronald Reagan
talked about a problem of concern to retired persons.
REAGAN:
I know that some of you here today paid-in for months
and years into the Social Security Program, in the
belief that you'd have a monthly benefit check as long
as you live.
Now even Washington is admitting that there's a great
imbalance in Social Security.
It's been as badly handled as all their other money
affairs, but any reform must have as its first priority
the guarantee that those who must depend on Social
Security for their livelihood will continue to receive
their monthly check and that their benefits will not
decline in purchasing power but will keep pace with
inflation.
It is time for the Federal Government to adopt a
schedule for balancing the budget so that the people
on a fixed retirement income know that the dollar
next month will buy as much as 16 did last month and
the months before.
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
1/23/76
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
28
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
TAXES
(:60 Radio)
V.O. ANNOUNCER:
It happened at one of Ronald Reagan's Citizens'
Press Conferences.
A small boy stood up and... (Fade under)
V.O. BOY:
I'm from Lancaster, New Hampshire. I think the
taxes should be lower because I don't think all
that money goes to good use.
SFX:
Applause
REAGAN:
You've just got your answer right there, son, and
I tell you, I wish you were old enough to go to
Congress because you're talking sense.
SFX:
Laughter
REAGAN:
You bet, There is too great a percentage of the
people's earnings being taken by governments at all
levels in this country.
But I believe that it is time for a study in this
country that would set a limit on the percentage of the
people's earnings that can be taken by government
without the people's consent.
That only in time of emergence would they vote an
increase in it.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
FORD i LIBRARY GERALD
1/23/76
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
UNEMPLOYMENT # 2
(:60 Radio)
V.O. ANNOUNCER:
Here's another question for Ronald Reagan asked the
other day at a Citizen's Press Conference.
V.O. MAN:
For quite some time, 8% of the labor force has been
without work. The present administration is apparently
mistaken in its belief that the economy can correct
itself.
If elected President, what steps would you take to cut
back the persistent 8% unemployment?
REAGAN:
The private sector is the source of jobs and I believe
that far more could be done if the Federal Government
would explore the possibilities while we're fighting
recession, as well as inflation, of where tax incentives
could be used to persuade industry to put on more people.
But the only answer of any duration to unemployment, to
recessions of the kind we're going in, is going to be
the elimination of inflation.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
1/23/76
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
28
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
FOREIGN AID
(:60 Radio)
V.O. ANNOUNCER:
Ronald Reagan was asked this question at a Citizens'
Press Conference he held recently in Whitefield.
(Fade under)
V.O. MAN:
Governor, we've been spending a lot of our money: billions
and billions of dollars every year on aid to foreign
countries. I'd like to know, what are your views
on this?
REAGAN:
I think that with our foreign aid we've been very
foolish. We're a great and a generous country and
we've done some pretty wonderful things that we're
not getting credit for.
I think that if our foreign aid over the last few
decades had been dedicated more to exporting American
know-how and telling them how to solve some of their
own problems, instead of making them dependent on us...
It's like feeding a deer up in the woods. If you feed
him long enough he'll never be able to take care of
himself again, and that's what we've done to an awful
lot of people in the world.
And I think we need some more common sense in the
application of foreign aid.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Padd for by Citizens For Reagen.
GERALD FORD LIBRARY
1/23/76
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
28
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
DEFENSE
(:60 Radio)
V.O. ANNOUNCER:
An important part of Ronald Reagan's campaign are
the Citizens' Press Conferences which give the
people a chance to ask the questions.
V.O. MAN:
As President, how would you deal with the Congressional
Democrats who are calling for still further cut-backs
in Defense spending?
REAGAN:
Well, here again is where I believe a President must
take his case to the people. And, the people must
be told the facts. I think the people will not make
a mistake if they have the facts.
Today there's confusion. None of us are quite sure
what the situation is. We hear someone saying,
"Oh, they're just saying that to get their budget
up" and someone says something else.
But the one thing we must be sure of is the United
States must never be second to anyone else in the
world in military power.
SFX:
Applause
REAGAN:
But the purpose of weapons is not to go to war. The
purpose of weapons is to convince the other fella that
he better not go to war.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
FORD & LIBRARY GERALD
1/23/76
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
28
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
GUN CONTROL
(:60 Radio)
V.O. ANNOUNCER:
Here's another question for Ronald Reagan.. (Fade under)
V.O. WOMAN:
Since New Hampshire is a supporting state what
about your gun control?
REAGAN:
I am against the kind of gun control that is being
talked in the Congress of the United States.
I see it as only something that would make it difficult
for an honest citizen to own a gun, but would do nothing
at all to impede the criminal in his getting a gun.
I think the type of laws that we had in California
that we instituted while I was Governor, and one
that we recommended that now has been passed, control
the criminal in the use of the gun.
And to do this, we passed a law that anyone cunvicted
of a crime if he had a gun in his possession when
he committed the crime, whether he used it or not,
you can add five to fifteen years to his sentence.
I think this is the proper approach, but I don't
think you're going to serve any good purpose at all
in disarming the honest citizens and leaving the other
ones armed.
SFX:
Applause
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
GERALD FORD LIBNARY The
1/23/76
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
NUCLEAR POWER
(:60 Radio)
V.O. WOMAN:
Mr. Reagan, in light of the recent upsurge of
interest in the energy proposals for this country...
(Fade under)
V.O. ANNOUNCER:
All over our state, Ronald Reagan has been answering
your questions like this one
V.O. WOMAN:
I'd like to know how you feel about nuclear power.
REAGAN:
I think it offers us the greatest opportunity to
meet our energy shortage and to get out from under
the monopolistic control of the OPEC nations.
SFX:
Applause
REAGAN:
But with regard to the safety factor, the truth is
that danger of a nuclear fatality in a nuclear power
plant is about one in 75 million.
The one accident involving a nuclear power plant for
the surrounding area is one in 5 billion.
I think the case has been made for the safety of
nuclear power plants, and I think we absolutely
have to have them if we're going to have clean air
and if we're going to have to add the energy this
country needs.
V.O. ANNOUNCER:
Reagan. He'll provide the strong, new leadership
America needs.
Paid for by Citizens For Reagan.
FORD LIBRARY
1/23/76
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
28
From the desk of
Borry
for has
NH
$
7,800
FORD & LIBRARY GERALD
Regan - - Effective State Dollars
New Hompshire:
Tr: $ 11,083
Radio:
27,149
Current Newsp:
600
$ 38,832
if a Newsp, Drop
possible 5,000 addt'L.
Florida:
TV :
"165,971
Radio:
111,968
10
277,939
FORD & LIBRARY GERALO
Radio Boston = - Reagon
1/20
-
18 wh
5d
10%
1/27
I
18wh
2/3
1
36
lost
3wks
WJ1B
80
WHOH
60
WRKO
70
WROR
30
X
240
-
480
X 144
0 69,120
WMT Q
8
23
X144
$ $3,312
FORD & LIBRARY GERALD
RECEIVED
JAN 28 1976
Boston-
GEORGE S. KARALEKAS
WNAC- RONALD REAGAN SKED 1/27- 2/21
pRiME SOLD 2wks AL A Lime
w/o 1/27- TU-FRI. 9-10A- 1X 40 AEL
George
Br
10A-12N 1x 60
1X 30
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Anna 3
530- lep 2x 60
Thu 1/29 1129 30P 1X 30
to TOMING sha 15pm ON 3
PRINE: 1/27 /28- - P 1X 30 All
3 a A
10
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w/o 2/2-
PRIME - 2/4 - WED 10p 14 30 sec
2/5 Thu 19p 14
2/6 9 p 14
M-F- 9-10A- 2X 40 see
10A-12N- 2x 30
IV 40
FORD i LIBRARY GERALD
1230-4p 21 40
4-530 4-5 333 p P x 60
1X 30
what
WNAC - - Cont'D- w/o 2/2 -
M-F 530- - up 1X - 60 see
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730- 8p
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w/o 2/9
M-F 9-10A - 2y- 40 sec
10A-12N- 1X- - 60
1830- 4p - 2X- 40
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4-630 P⁻ IX- - 60
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530- - up- /X - 60 SEC
730. 8p 34 30
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w/o 2/14
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9-10A- 2x GODEC
10A-12N- , 1X 40 DEC
2
- 2x 30
1230- 4p 3X 30
- 2x 60
FORD i LIBRARY GERALD
4-530 - 1x 60
L
- 2x-3
530- UP - 14 60
- 2x 30
730-8p 2X 30
supg3
WNAC - cont's
It JACKSON
B BAYh
M UDALL
J CARTER
J HARRIS
ALL SLARTED ON AIR -
should you want sked, Lat us KNOW
1/L T
1/28/76
FORD i LIBRARY CERALD
WSBK-
Boston
Rasgan- 1/27 - 3/2 -
12X- 40 sec spots Hockey
FORD i LIBRARY GERALD
24- 2x - 60 30 sec's DECS > EFR - Approx 6-8p- -
No 6 MIN prog',
Page 10f2
1/28/75
To: Mike Moure
From: Josephine DeRoché
RE: Updated Competitive Activity in Florida
Jacksonville
WJKS- Reegan has requested duails. (ho further given information)
WJXT- Jackson has requested avails eff. 2/2
Reegan anticipated - ho auails requested to date
WTLV- Reegan- 4 week sked eff. 2/3
bo'st 30's (approx. 10 of edch)
Cost: 1200/wk (Above sked IS not ds yet
firm. "considering")
Orlando
WDBO- Reegan bought a sked. (no forther information given)
WSWB. - Avails requested for Jackson
No Reegdn detivity to date
WESH. Wallace as of 1/22 spending $2000/3000 per week
Avails requested for Reegan d Jackson
WFTV - Reegan spending $8000 in Mkt., eff. 2/3 for 5 wks.
60's & 30's PM Rot/wwSports/Welk/Prime Access / Prime
Carter - - 4 5min. Programs 1/31, 2/1, 2/7 of 2/8
1115P-1120P in Film Fest $130/5 min prog.
FORD & LIBRARY GERALD
Page 20f2
Pandma City
WH6- Reegan placed on order (notorther Information provided)
WDTB- Reegan -- etf. 2/4-3/8 -- 30's of bo's All Dayports (except EF)
66 TOTAL Spots
Walldce- etf. 1/31-2/2 -- 30's Various Day parts. Total 8 spots
Pending audils - Carter 2/1-3/8 Jackson 2/2-3/7
Mobile
WALA- Reegan Ordered 4 wk. sked eff 2/2 for dpprox $ 6000
(Bgt. all 3 stations)
WEAR- "ho Information Available at this Time."
WKRG- Will not provide Information until they hear from their
attorneys. Rep. w/a an answer
FORD & GERALD LIBRARY
Sams memo
"Ronald Reagan Spanish of Campaign"
CC: P. Dailey
to
George Karalekas
B. wagner
from
Luis Diaz-Albertini
Sibley
date
January 30, 1976
FYI
-
subject
Florida
Peorge
Enclosed please find Replica magazine and the English
translation of the Ronald Reagan ad.
Replica magazine has the greatest circulation of any
other weekly magazine in Miami. It's total circula-
tion is 50,000.
Ronald Reagan had two ads scheduled in Replica on
January 21st and the 28th. Cost per insertion is $325.
therefore the total expenditure is $650.
We have spoken with Mr. Jose Guerra who is our general
manager in our Miami office. The following is the media
activity he has reported to us in the market.
WCMQ AM
- One announcement on 1/24/76
WCMQ FM
-- No activity
WQBA AM
"
-
WOCN AM
"
-
WRHC AM
"
-
WLTV-CHANNEL 23
"
---
REPLICA NEWSPAPER
-- No insertion scheduled
DIARIO DE LAS AMERICAS
- As yet we have no information.
(NEWSPAPER)
PATRIA NEWSPAPER
--- Two ads were scheduled on
January 16th and the 23rd.
Mr. Paul Bethel is in charge of the Ronald Reagan Campaign
in Miami. He is an American citizen who has spent many
years living in Cuba. He is well known and liked in the
Cuban community. He's also a personal friend of mine.
RECEIVED
JAN 30 1976
LDA/pm
GEORGE S. KARALEKAS
FORD & GERALD LIBRARY
Encl.
Spanish Advertising & Marketing Services Inc.
A Division of deGarmo Inc., 605 Third Avenue. New York 10016. Tel: 682-5500.
Sams copy
Client
Job No.
Media
Size
Closing
Authorized signature
ENGLISH TRANSLATION OF
REAGAN'S AD. - JANUARY 21, 1976
1/2 pg. ad Replica magazine (Miami edition)
THE UNITED STATES NEEDS A LEADER.
THE LEADER IS RONALD REAGAN.
CUBAN!
LATIN!
If you're an American citizen, register as
a republican before January 24th.
Vote for Reagan in the March 9th, elections.
Addresses for where to register,
date and time:
Political announcement is payed by the Pro-Reagan
committee. Chairman, L.E. Tommy Thomas; Treasury
Vincent Perry.
Spanish Advertising & Marketing Services Inc.
7 Días en Miami
ESTADOS UNIDOS
La "conexión"
social en la política de Miami
NECESITA UN LIDER.
La comunidad cubana, aparentemente sin saberlo siquiera,
afirma The Miami Herald, tiene unos nuevos autotitulados
"líderes" que planean controlar posiciones burocráticas y votos
n,
el
os
fo
ro
o;
jo
de
os
na
es
S.
ón
se
la
us
d,
El
i,
de
o,
ESE LIDER ES
ez
su
RONALD REAGAN.
es
s"
iCUBANO!
n,
iLATINO!
os
El
Si eres ciudadano americano, inscríbete republicano
in
antes del 24 de Enero.
y
Vota por Reagan en las elecciones del 9 de Marzo.
de
os
Lugares de inscripción, fechas y horarios:
Γ.
Enero 8-9, 13-16, 20-23 de 5:00 a 9:00 PM.
te
Enero 17 de 1:00 a 9:00 PM.
es
Enero 24 de 10:00 AM a 9:00 PM.
s,
de
J.M. Fields, Air Park Plaza
o.
Futurama, 1507 S.W. 8th Street
ca
Publix Supermarket, Westchester Mall
on
Westchester Mall (dentro del Mall)
ró
Westland Mall de Hialeah (dentro) hasta 9:00 PM
1e
Enero 10, 13, 22, y hasta 5 PM el 24 de Enero
Y, además
sa
el
Courthouse Lobby, Downtown, 73 W. Flagler
el
Metro Justice Building, 1351 N.W. 12 Street
os
Cámara de Comercio Latina, 601 N.W. 22 Avenue
er
Q1A
Citizens' Information Centers:
1865 N.E. 183 Street
0.
el
LIBRARY
10710 S.W. 211 Street
go
Westchester Mall (trailer), 8581 S.W. 24 Street
es
a
to
Anuncio Político Pagado Por el Comite Pro-Reagan.
Chairman, L.E. Tommy Thomas; Tesorero, Vincent Perry.
Réplica/ 23
REAGAN'S SPANISH ORGANIZERS
REAGAN IN FLORIDA
Manolo Cassanova - President of Flagship Banks - son of famous
Cuban senator who is very influential.
REAGAN IN CALIFORNIA
Tilso Del Junio - Important Cuban doctor - setting up activity
in California.
1/30/76
FORD i LIBRARY GERALD
Edición de Miami
Precio: 60c
Exterior 75c
Rëplica
sissi:
"la emperatriz"
se casó con
SU secretario
¿habrá cambios en
china por la muerte
de chou en lai?
jacqueline
esperando el año
con el millonario
de tiffany's
habla la hija
de mussolini:
como mi padre
mató a mi esposo
los huecos negros:
¿transitarán por ahí
los extraterrestres?
tenga una pelea con
SU pareja y salve
SU matrimonio
FORDO d LIBRARY
UNANOVELA ELMISTERIO D COMPLETA DEDIANA
El
February 6, 1976
MEMORANDUM FOR:
DAWN SIBLEY
FROM:
BRUCE WAGNER
SUBJECT :
REAGAN MEDIA SPENDING
As soon as possible, we need a firm fix on Reagan's spending
in New Hampshire, Maine and Florida.
This data is particularly important as we move towards execution
of our recommended media plans.
Thanks very much.
C.C.
Peter Dailey
George Karalekas
GERALO ? FORD
you
February 6, 1976
MEMORANDUM FOR:
BO CALLAWAY
FROM:
BRUCE WAGNER
SUBJECT:
ELORIDA MEDIA
It has been reported that Jimmy Carter will spend as much
as $270,000 in Florida redio, television and newspaper during
February.
c.c. Peter Dailey
George Karalekas
Dawn Sibley
FORD & LIBRARY QENALD p
2/4- 2/9
today - so
AMRot 60
PmRt 60
Mar led
tomght 30
Schodulempa
Roch/Polic 3s
2/10 - 2/16
today 60
AMBTLO
AMRP Co 30
griff 60
tompot 30
Rec Real d E
Sungen 30
GERALD R. FORD
BLAIR-TV DAL
P
BLAIR JOHN NY
WFLA IV TAMPA 2/5/76
-
10: ALL SALES REPS
FROM: HARRY SMITH
RE: POLITICAL RATES AND AVAILABILITIES
1976FEB-5 PM 1:36
EFFECTIVE WEEK OF 2/23/76 PLEASE OBSERVE THE FLWG. LIMITS AND
2/5
RATES FOR ALL POLITICAL ORDERS:
DAVID B
DICY
M-F 7-9AM TODAY $50 3/WEEK
NORM
M-F 10:30-1PM AN ROTATION $50 3 /WEEK
400ml
M-F 1:30-4:30PM PM ROTATION $120 3/WEEK
Sieve
M-F 4:30-6PM MERV GRIFFIN $120 2/WEEK
ferr
MON 8-9PM SPACE 1999 $300 1/WEEK
M-F 11:30-1AM TONIGHT $80 1/WEEK
PAT
DAVIAL
M-TH 1-2AM TOMORROW $15 5/WEEK
PLEASE REVISE ALL OUTSTANDING SUBMISSIONS TO CONFORM TO THE ABOVE.
NO OTHER POLITICAL AVAILS MAY BE OFFERED.
ALL RATES FIXED. PAYMENT IN FULL FOR ENTIRE ORDER.
REGARDS
PLEASE RUSH THIS TO PETER CARNS FOR DISTRIBUTION
RUSH
URGENT
RUSH URGENT
GERALD FORD LIBRARY
DRA
(000)
"C"AD
TOTAL
cosm($)
Tomie
DAY
PROGRAM/ADJACENCY
LBN
RTG
HOMES
CALH
HER
1-1
"CDAY BnCw
8
66
49
29
CPM:
30
$ 6.25
0.76
1.02
1.72
00
70
ID
25
10 >
31-
N-F 11A-430PM AFTERROON ROTATION
8
65
63
15
CPM:
30
$ 8.75
1.08
1.11
4.67
70
90
ID
30 10>
45
CHANNED
APORTS
10
78
62
33
CPM:
is
+
00.6
0.90
1.13
2.12
100 post
N-F 4:30-8PM NERV GRIPPIN
18
143
119
69
CPM:
30
$ 6.11
0.77
0.92
1.59
110
140
7P
CHANNED REPORTS
21
166
134
105
CPM:
30
$ 8.57
1.08
1.34
1.71
180 Nopohif
M-F 7-7:30PM CONCENTRATION
17
141
124
79
170
CPM:
30
$ 9.41
1.13
1.29
2.03
160
MCW 7:30-8PM WORLD AT VAN LTC 2/9/76
14
109
72
91
CPM:
30
$ 15.00
1.93
2.92
2.31
210
TUE 7:30-6PM DEN'S MAKE A DEAD
17
140
113
85
CPM:
$ 12.05
1.50
230
30
1.86
2.47
210
NED 7:30-8PM PRICE IS RIGHT
17
133
126
83
CPM:
30
$ 12.35
1.58
1.67
2.53
210
230
THO 7:30-8PM DET'S WARB A DEAL
17
141
121
81
230
CPM:
30
$ 12.35
1.49
1.74
2.59
210
PAI 7:30-8PM $25,000 PYRAMID
19
152
142
94
CPM:
30
$ 11.05
1.38
1.48
2.23
210
230
SU 11-1130P CHANNEL REPORTS
11
85
63
52
CPM:
SO
$ 14.55
1.88
2.54
3.08
160
Nopalif
GERALD
R.
M-F 11:30-1AM "ONIGH" SHOW
6
50
37
26
FORD
CPM:
30
$ 13.36
1.60
2.16
3.08
80
(
100
ID
LIBRARY
40 10> > - 50
SAM 6-6:30PM SATURDAY EVENING NEWS
12
94
75
62
CPM:
30
$ 10.00
1.28
1.60
1.94
120
130
SAT 1130PM-CC WEEKEND/SATURDAY-NIGHT
3
27
18
17
CPM:
30
$ 26.67
2.96
4.44
4.71
80
1999
8.5
53
64
CPM:
30
$ 30.00
3.49
5.66
4.69
300
Sat.
N
JCIN
22
168
159
134
CPM:
30
$ 22.73
2.98
3.14
0.70
000
STD
NBC
19
153
127
103
CPM:
30
$ 18.42
2.29
2.76
3.40
350
400
Pub
КРИ2/3ЕБ
21
163
131
113
Aff
CPM: 30
$ 26.14
3.37
4.20
4.87
550
ON THE PRAIRIE
23
185
154
102
650
CPM:
30
$ 26.09
3.24
3.90
5.88
600
Eme
CHICE/DUMPLIOGS EFF.1/28/76 PE
29
231
212
165
600
CPM:
30
$ 18.97
2.38
2.59
3.33
550
NED 10-11PM
PETROCELLI
17
136
116
89
CPM:
30
$ 35.29
4.41
5.17
6.74
600
to
NBC
THU 8-98A
COP E THE KID/GRADY
ES
21
167
149
103
Nigh
CPM:
30
$ 16.67
2.10
2.35
3.40
350
400
THU 9-11PM
NBC THU.MOVIE EFF.1/22/76
PR
15
122
106
74
CPM:
30
$ 36.67
4.51
5.19
7.43
550
FRI 8-9PM
SANFORD/PRACTICE EFF1/30/76 Pm
33
259
229
156
650
CPM:
30
$ 18.18
2.32
2.62
3.85
600
FRI 9-11PM
ROCKFORD/POLICE STORY
PT
28
220
180
157
CPM:
30
$ 23.21
2.95
3.61
4.14
650
100
Cha
Rep
SAT 8-9PM
EMERGENCY
19
153
141
124
CPM:
30
$ 31.58
3.92
4.26
4.84
600
650
Th
Pro
SAT 9PM-CC
NBC SAM NIGHT MOVIE
20
158
149
104
LTC:
CPM:
30
$ 27.50
3.48
3.69
5.29
550
NBC
Night
SUN 7-9PM
DISNEY SPECIALS 10/27-12/6
22
176
140
104
550
11:30
GERALD
CPM:
30
$ 22.73
2.84
3.57
4.81
500
SUN 9-11PM
SUNDAY MYSTERY MOVIE
FORD
17
133
116
94
CPM:
30
$ 32.35
4.14
4.74
5.85
550
AIBRARY
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
February 6, 1976
MEMORANDUM FOR:
DAWN SIBLEY
FROM:
BRUCE WAGNER
SUBJECT :
REAGAN MEDIA SPENDING
As soon as possible, we need a firm fix on Reagan's spending
in New Hampshire, Maine and Florida.
This data is particularly important as we move towards execution
of our recommended media plans.
Thanks very much.
C.C. Peter Dailey
George Karalekas
FORD i LIBRARY 03RALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
(Reported
Reagon Spending
new Hompshire Premary
350
Total Est. Is's
IV
Effective State $'s
Portland Mi.
$5,000
980
manchesTeeNH
720
720
Boston, Mass
76,910
9,383
I
82,630
11,083
Radio
0
Boston
69,120
8433
NHompshire STa.
$16,000 > 88,432
16,000 > 27,149
Particial
3,312
2716
Total Broadcast
e
171,062
38,232
Nuospaper
N Hampshire -1200le
600
600
Total Media
$171,662
1
38,832
FORD & LIBRARY
Reagon
Jon
Dan.
Reg
Radio BOST
is
1/20 Bos 8,640
1,054
1/27
176
130
1689
748
2880
489
600
$ 7,800
7,766
FORD & LIBRARY GERALD
Florida
Molile/Pensacola
38% remains in Fla
Tampa - 13.7 spills To Georgia
EH
Miami 102,600
102,600
Tompa
12,875 (86.3)
11,111
Glando/DayB. 30,500
30,500
JACKSmille 13,700
13,700
Ponama City
3,500
3,500
Mahile
12,000
4,560
SLI'SLI
FORD & LIBRARY GERALD
$165,971
94,7%
Comparison of Reagan vs. Ford Media Activity
Ellective State 5/5
New Hompshire
Florida
Medium
Foro
Reagen
Ford Reagan
Tehevision
Dates
2/10-2/23
1/26-2/23
2/10-3/8
LIBRARY
2/3-3/7
#
weeks
2
4
4
5
FORD
# MKTS
3
3
5
I
&
GERALD
EST.GRP'SWK
100-200
200-350
150-200
200-350
Total Budget
$ 3,870
$ 11,083
9
80,000
$165,971
RADIO
Pates
2/3
-2/23
1/26-2/23
2/10-3/8
2/2-3/8
#
weeks
3
4
4
5
#
MEIS
19
17
8
10
# stations
25
25
52
53
#
Spots Sta
30-36
36
24-30
36
PEBP
1908
Tatal Budget
"10,432
A
27,149
$88,000
$ 111,968
Newspapers
Time
Feb
Jan.
Mor.
/
size
PgBew
1200 lins
PaBrw
|
COST
$ 4467
$600
$24.000
)
ToTal Spending $ 18,769
38,832
$
192,000
"277,939
CAMPAIGN '76
COMPETITIVE REPORT:
as of 2/13/76
REAGAN
FLORIDA PRIMARY
3/9/76
TELEVISION ACTIVITY
ADI
DETAILS
ESTIMATED
ESTIMATED
GRPS
EXPENDITURES
MIAMI
2/3-3/7
5 weeks
WIVJ
1,224 GRPs
$ 40,000
WCIX
244 "
9,605
WPLG
not available
WCKT
not available
from station shares, assuming similar
heavy advertising pattern, we estimate:
WPLG
700 GRPs, $ 23,000
WCKT
1,000 GRPs,
30,000
probable total:
3,200 GRPs $ 102,600.
TAMPA
2/3-3/7
WLCY
175 GRPs, 5-min program buys $ 6,700
WFLA
6,175*
WIOG
not available
WIVT
not available
* maximum $ station will sell.
ORLANDO-DAYTONA BEACH 2/3 - 3/8
750 GRPs $ 30,500.
WSWB
not purchased
WDBO
300
GRPs,
$ 11,695
WESH*
300 (est)
12,000 est.
WFTV
150 (est)
6,765
* schedule same mix as WDBO. no units given.
JACKSONVILLE
2/2 - 3/7
1,200 GRPs $ 13,700
WJKS*
500 GRPs
$ 5,100
WJXT
400 GRPs
4,592**
WILV
300 GRPs
3,998
* Reagan ordering weekly as campaign progresses.
$ projected from 1st week of $ 1020. All 30s.
** Maximum station will sell. Bought 30s, 60s, all
dayparts. GRPs estimated on dispersion schedule.
PANAMA CITY
2/4 - 3/8
Heavy spot load.
WDTB reports 66 spots, mix of all day parts.
600-800 GRPs estimated. No particulars
FORD i LIBRARY GERALD
WJHG has order, details not released.
CAMPAIGN '76
COMPETITIVE REPORT
REAGAN
FLORIDA (continued)
TELEVISION
MOBILE-PENSACOLA 2/2 - 3/8
All stations ordered.
WALA reports $ 6,000 spent. No other details.
Other stations will not release data.
estimate $ 12,000
RADIO
All markets, maximum levels of 36 spots weekly, 2/2-3/8 5 weeks.
Projection:
$ 118,235.
MARKET
# STATIONS
MARKET
# STATIONS
Miami
12
Jacksonville
5
Tampa
7
Pensacola
4
West Palm Beach
8
Lakeland
3
Tallahassee
3
Ft. Myers
2
Orlando
6
Milborne
3
FORD & LIBRARY GERALD
CAMPAIGN 76
COMPETITIVE REPORT:
as of 2/13/76
REAGAN
NEW HAMPSHIRE PRIMARY 2/24/76
TELEVISION ACTIVITY
ADI
DETAILS
ESTIMATED
Estimated
GRPs
Expenditures
PORTLAND, ME.
(WMIW only
1/26-2/23
750
5,000.
Poland Springs)
MANCHESTER, N.H.
1/27-2/23
80
720.
(WMUR only)
BOSTON, MASS
1/27-2/23
1,400
76,910.
(WNAC, WSBK, WCVB Actuals, WBZ estimated)
$ 82,630.
RADIO ACTIVITY
All radio markets utilized within New Hampshire.
Campaign purchased 1/26-2/23, 4 weeks at 36 spots weekly
per station.
Competitive dollars estimated at.....
16,000.
Markets, number of stations each market
Manchester
4
Keene
2
Dover
2
Conway
1
Portsmouth
2
Rochester
1
Concord
1
Laconia
1
Exeter
1
Berlin
1
Nashua
2
Lebanon
1
Hanover
2
Plymouth
1
Littleton
1
Franklin 1
Mt. Washington 1
Total Estimated: REAGAN: $ 98,630.
FORD i LIBRARY GERALD
CAMPAIGN '76
COMPETITIVE REPORT:
as of 2/13/76
REAGAN
FLORIDA PRIMARY
3/9/76
TELEVISION ACTIVITY
ADI
DETAILS
ESTIMATED
ESTIMATED
GRPS
EXPENDITURES
MIAMI
2/3-3/7
5 weeks
WIVJ
1,224 GRPs
$ 40,000
WCIX
244 "
9,605
WPLG
not available
WCKT
not available
from station shares, assuming similar
heavy advertising pattem, we estimate:
WPLG
700 GRPs, $ 23,000
WCKT
1,000 GRPs,
30,000
probable total:
3,200 GRPs $ 102,600.
TAMPA
2/3-3/7
WICY
175 GRPs, 5-min program buys $ 6,700
WFLA
6,175*
WIOG
not available
WIVT
not available
* maximum $ station will sell.
ORLANDO-DAYTONA BEACH 2/3 - - 3/8
750 GRPs $ 30,500.
WSWB
not purchased
WDBO
300 GRPs,
$ 11,695
WESH*
300 (est)
12,000 est.
WFTV
150 (est)
6,765
* schedule same mix as WDBO. no units given.
JACKSONVILLE
2/2 - 3/7
1,200 GRPs $ 13,700
WJKS*
500 GRPs
$ 5,100
WJXT
400 GRPs
4,592**
WILV
300 GRPs
3,998
* Reagan ordering weekly as campaign progresses.
$ projected from 1st week of $ 1020. All 30s.
** Maximum station will sell. Bought 30s, 60s, all
dayparts. GRPs estimated on dispersion schedule.
PANAMA CITY
2/4 - 3/8
Heavy spot load.
WDTB reports 66 spots, mix of all day parts.
FORD & LIBRARY GERALD
600-800 GRPs estimated. No particulars
WJHG has order, details not released.
CAMPAIGN '76
COMPETITIVE REPORT
REAGAN
FLORIDA (continued)
TELEVISION
MOBILE-PENSACOLA 2/2 - 3/8
All stations ordered.
WALA reports $ 6,000 spent. No other details.
Other stations will not release data.
estimate $ 12,000
RADIO
All markets, maximum levels of 36 spots weekly, 2/2-3/8 5 weeks.
Projection:
$ 118,235.
MARKET
# STATIONS
MARKET
# STATIONS
Miami
12
Jacksonville
5
Tampa
7
Pensacola
4
West Palm Beach
8
Lakeland
3
Tallahassee
3
Ft. Myers
2
Orlando
6
Milborne
3
FORD & LIBRARY GERALD
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
REAGAN
ILLINOIS PRIMARY
So far, the following has been uncovered:
CHICAGO
WBBM-TV
not purchased. Station concerned as to why. (CBS affiliate)
WLS
628 GRPs
$ 50,000.
WMAQ
678 GRPs
84,475.
WGN
will not accept political spots
WFLD
not purchased
total: 1,306 GRPs
$ 134,475.
GRPS by week:
2/17 2/24 3/2 3/9
210
356
387
353
1,306
total
ROCKFORD
WREX
2/10-2/14
$ 640
WREX 2/17-3/14
4,644
WCEE 2/17-3/14
2,932
mix 30's,60's, varying dayparts. GRPs unprojectable from details
received so far.
PEORIA
WEEK 2/17-2/23 10 spots. no further details
WMBD
2/17-3/15
$ 2,400
WRAU 2/17-3/15
2,060
CHAMPAIGN-SPRINGFIELD
WAND
2/10-2/14
123 GRPS
$ 1,300
WICS 2/17-3/15
5,160
QUAD CITIES
WHBF 2/10-3/15 22 spots
During the next few working days, we will attempt to obtain more information to complete
the holes in these competitive level reports. Stations often will give little or no
data until after it has been run or while in progress. Several stations have followed
the rule that their log is open to inspection, but they will not cooperate otherwise.
RADIO
no determination as yet. May have placed orders within last day. Will follow up on
Tuesday 2/17 for details.
FORD & LIBRARY GERALD
CAMPAIGN 76
COMPETITIVE REPORT:
as of 2/13/76
REAGAN
NEW HAMPSHIRE PRIMARY 2/24/76
TELEVISION ACTIVITY
ADI
DETAILS
ESTIMATED
Estimated
GRPs
Expenditures
PORTLAND, ME.
(WMIW only
1/26-2/23
750
5,000.
Poland Springs)
MANCHESTER, N.H.
1/27-2/23
80
720.
(WMUR only)
BOSTON, MASS
1/27-2/23
1,400
76,910.
(WNAC, WSBK, WCVB Actuals, WBZ estimated)
$ 82,630.
RADIO ACTIVITY
All radio markets utilized within New Hampshire.
Campaign purchased 1/26-2/23, 4 weeks at 36 spots weekly
per station.
Competitive dollars estimated at.....
16,000.
Markets, number of stations each market
Manchester
4
Keene
2
Dover
2
Conway
1
Portsmouth
2
Rochester 1
Concord
1
Laconia
1
Exeter
1
Berlin
1
Nashua
2
Lebanon
1
Hanover
2
Plymouth
1
Littleton
1
Franklin
1
Mt. Washington 1
Total Estimated: REAGAN: $ 98,630.
FORD & LIBRARY GERALD
CAMPAIGN '76
COMPETITIVE REPORT:
as of 2/13/76
REAGAN
FLORIDA PRIMARY
3/9/76
TELEVISION ACTIVITY
ADI
DETAILS
ESTIMATED
ESTIMATED
GRPS
EXPENDITURES
MIAMI
2/3-3/7
5 weeks
WIVJ
1,224 GRPs
$ 40,000
WCIX
244 "
9,605
WPLG
not available
WCKT
not available
from station shares, assuming similar
heavy advertising pattem, we estimate:
WPLG
700 GRPs, $ 23,000
WCKT
1,000 GRPs,
30,000
probable total:
3,200 GRPs $ 102,600.
TAMPA
2/3-3/7
WICY
175 GRPs, 5-min program buys $ 6,700
WFLA
6,175*
WIOG
not available
WIVT
not available
* maximum $ station will sell.
ORLANDO-DAYTONA BEACH 2/3 - 3/8
750 GRPs $ 30,500.
WSWB
not purchased
WDBO
300 GRPs,
$ 11,695
WESH*
300 (est)
12,000 est.
WFTV
150 (est)
6,765
* schedule same mix as WDBO. no units given.
JACKSONVILLE
2/2 - 3/7
1,200 GRPs $ 13,700
WJKS*
500 GRPs
$ 5,100
WJXT
400 GRPs
4,592**
WILV
300 GRPs
3,998
* Reagan ordering weekly as campaign progresses.
$ projected from 1st week of $ 1020. All 30s.
** Maximum station will sell. Bought 30s, 60s, all
dayparts. GRPs estimated on dispersion schedule.
PANAMA CITY
2/4 - 3/8
Heavy spot load.
WDTB reports 66 spots, mix of all day parts.
FORD i LIBRARY GERALD
600-800 GRPs estimated. No particulars
WJHG has order, details not released.
CAMPAIGN '76
COMPETITIVE REPORT
REAGAN
FLORIDA (continued)
TELEVISION
MOBILE-PENSACOLA 2/2 - 3/8
All stations ordered.
WALA reports $ 6,000 spent. No other details.
Other stations will not release data.
estimate $ 12,000
RADIO
All markets, maximum levels of 36 spots weekly, 2/2-3/8 5 weeks.
Projection:
$ 118,235.
MARKET
# STATIONS
MARKET
# STATIONS
Miami
12
Jacksonville
5
Tampa
7
Pensacola
4
West Palm Beach
8
Lakeland
3
Tallahassee
3
Ft. Myers
2
Orlando
6
Milbome
3
FORD & LIBRARY GERALD
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
REAGAN
ILLINOIS PRIMARY
So far, the following has been uncovered:
CHICAGO
WBBM-TV
not purchased. Station concerned as to why. (CBS affiliate)
WIS
628 GRPs
$ 50,000.
WMAQ
678 GRPs
84,475.
WGN
will not accept political spots
WFLD
not purchased
total: 1,306 GRPs
$ 134,475.
GRPS by week:
2/17 2/24 3/2 3/9
210 356 387 353 1,306 total
ROCKFORD
WREX
2/10-2/14
$ 640
WREX 2/17-3/14
4,644
WCEE 2/17-3/14
2,932
mix 30's,60's, varying dayparts. GRPs unprojectable from details
received so far.
PEORIA
WEEK
2/17-2/23 10 spots. no further details
WMBD
2/17-3/15
$ 2,400
WRAU 2/17-3/15
2,060
CHAMPAIGN-SPRINGFIELD
WAND
2/10-2/14
123 GRPS
$ 1,300
WICS 2/17-3/15
5,160
QUAD CITIES
WHBF 2/10-3/15 22 spots
During the next few working days, we will attempt to obtain more information to complete
the holes in these competitive level reports. Stations often will give little or no
data until after it has been run or while in progress. Several stations have followed
the rule that their log is open to inspection, but they will not cooperate otherwise.
RADIO
no determination as yet. May have placed orders within last day. Will follow up on
Tuesday 2/17 for details.
FORD i LIBRARY GERALD
CAMPAIGN '76
COMPETITIVE BROADCAST ACTIVITY
REAGAN
ILLINOIS PRIMARY
So far, the following has been uncovered:
CHICAGO
WBBM-TV
not purchased. Station concerned as to why. (CBS affiliate)
WIS
628 GRPs
$ 50,000.
WMAQ
678 GRPs
84,475.
WGN
will not accept political spots
WFLD
not purchased
total: 1,306 GRPs
$ 134,475.
GRPS by week:
2/17 2/24 3/2 3/9
210
356
387
353
1,306
total
ROCKFORD
WREX
2/10-2/14
$ 640
WREX
2/17-3/14
4,644
WCEE 2/17-3/14
2,932
mix 30's,60's, varying dayparts. GRPs unprojectable from details
received so far.
PEORIA
WEEK 2/17-2/23 10 spots. no further details
WMBD 2/17-3/15
$ 2,400
WRAU 2/17-3/15
2,060
CHAMPAIGN-SPRINGFIELD
WAND
2/10-2/14
123 GRPS
$ 1,300
WICS 2/17-3/15
5,160
QUAD CITIES
WHBF 2/10-3/15 22 spots
During the next few working days, we will attempt to obtain more information to complete
the holes in these competitive level reports. Stations often will give little or no
data until after it has been run or while in progress. Several stations have followed
the rule that their log is open to inspection, but they will not cooperate otherwise.
RADIO
no determination as yet. May have placed orders within last day. :Will follow up on
Tuesday 2/17 for details.
GERALD LIBRARY
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
Garge K
where, or what, is
the Reagon spending
projection fu Florida
and New Hampshire ?
Bincer
2/16
FORD i LIBRARY GERALD
CAMPAIGN 76
COMPETITIVE REPORT:
as of 2/13/76
REAGAN
NEW HAMPSHIRE PRIMARY 2/24/76
TELEVISION ACTIVITY
ADI
DETAILS
ESTIMATED
Estimated
GRPs
Expenditures
PORTLAND, ME.
(WMIW only
1/26-2/23
750
5,000.
Poland Springs)
MANCHESTER, N.H.
1/27-2/23
80
720.
(WMUR only)
BOSTON, MASS
1/27-2/23
1,400
76,910.
(WNAC, WSBK, WCVB Actuals, WBZ estimated)
$ 82,630.
RADIO ACTIVITY
54.9
All radio markets utilized within New Hampshire.
Campaign purchased 1/26-2/23, 4 weeks at 36 spots weekly
per station.
Competitive dollars estimated at.....
16,000.
Markets, number of stations each market
Manchester
4
Keene
2
Dover
2
Conway
1
Portsmouth
2
Rochester
1
Concord
1
Laconia
1
Exeter
1
Berlin
1
Nashua
2
Lebanon
1
Hanover
2
Plymouth
1
Littleton
1
Franklin
1
Mt. Washington 1
Total Estimated: REAGAN: $ 98,630.
FORD & LIBRARY GERALD
[
2/14/76
From the desk of
Triman BARRY LAFER Budget-
thitel
2,085
( / - DzBdcut 25
MARCH Planer 25
March Senty
10
FM after election
FORD DERALD & LIBRARY GERALD
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON D.C. 20036 (202) 833-8950
FEBRUARY 19, 1976
TO:
BRUCE WAGNER
FROM:
DAWN SIBLEY D.S. S.
SUBJECT:
REAGAN COMPETITIVE ACTIVITY
ILLINOIS
The following is the preliminary information we have on Reagan's
media activity in Illinois.
Television is the only medium reported so far.
Market
Pressure &
Reported Dollars
Flite Dates
Chicago
1,250 GRP's
$134,475
(30's & 60's)
2/17 : 200
2/24 : 350
3/2 : 350
3/9 : 350
Rockford
2/10 - 3/14
8,216
pressure NA
Peoria
2/17 - 3/15
est. 6,000
Champaign/
Springfield
2/10 - 3/15
est. 6,500
Davenport/Rock Island/
Moline
2/10 - 3/15
est. 2,000
COMPARISON REAGAN VS FORD
Reagan
Ford
Est. TV Spending
$157,191
$101,535
# Weeks:
5
3
FORD & LIBRARY GERALD
# Markets:
5 same ---
5
Peter H. Dailey, Chairmen & Chief Executive Officer: Bruce 5. Wogner, Executive Vice President; Robert C. Moot, Treasurer: Robert Γ. Visser; Secretary
BRUCE WAGNER
2/19/76
Page Two
Bruce, this is a preliminary report.
Frankly, I believe Reagan is again spending at a rate double ours,
additionally I believe he is probably in more markets than reported
above. SFM is providing us with more complete information and
we will have this to you early next week.
CC: P. Dailey
C. Wilhite
J. Vinson
G. Karalekas
B. Lafer
FORD & LIBRARY GENALD
Campaign76
Media Communications, Inc.
1823 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
FEBRUARY 19, 1976
TO:
BRUCE WAGNER
FROM:
DAWN SIBLEY D.S.
SUBJECT:
REAGAN COMPETITIVE ACTIVITY
ILLINOIS
The following is the preliminary information we have on Reagan's
media activity in Illinois.
Television is the only medium reported so far.
Market
Pressure &
Reported Dollars
Flite Dates
Chicago
1,250 GRP's
$134,475
(30's & 60's)
2/17 : 200
2/24 : 350
3/2 : 350
3/9 : 350
Rockford
2/10 - 3/14
8,216
pressure NA
Peoria
2/17 - 3/15
est. 6,000
Champaign/
Springfield
2/10 - 3/15
est. 6,500
Davenport/Rock Island/
Moline
2/10 - 3/15
est. 2,000
COMPARISON REAGAN VS FORD
Reagan
Ford
Est. TV Spending
$157,191
$101,535
# Weeks:
5
3
FORD is LIBRARY GERALD
# Markets:
5 same ----
5
Peter H. Dailey, Chairman & Chief Executive Officer: Bruce S. Wagner, Executive Vice President: Robert C. Moot, Treasurer: Robert P. Visser, Secretary
BRUCE WAGNER
2/19/76
Page Two
Bruce, this is a preliminary report.
Frankly, I believe Reagan is again spending at a rate double ours,
additionally I believe he is probably in more markets than reported
above. SFM is providing us with more complete information and
we will have this to you early next week.
CC: P. Dailey
C. Wilhite
J. Vinson
G. Karalekas
B. Lafer
GERALD LISSARY ? FORD
Campaign76
Media Communications, Inc.
1828 L STREET, N.W., WASHINGTON, D.C. 20036 (202) 833-8950
February 22, 1976
MEMORANDUM TO: Peter Dailey
FROM:
Bruce Wagner
SUBJECT:
News Article on Reagan Advertising
Attached, please find an interesting article from this
Sunday's New York Times regarding Ronald Reagan's broadcast
advertising.
CC: Bo Callaway
Stu Spencer
Peter Kaye
Fred Slight
Bob Marik
Ed DeBolt
George Karalekas
Dawn Sibley
Clayton Wilhite
John Vinson
FORD & LIBRARY GERALD
Peter H. Dailey, Chairman & Chief Executive Officer; Bruce S. Wagner, Executive Vice President; Robert C. Moot, Treasurer; Robert P. Visser, Secretary
NY Times 2/22/76
commercials on the Boston
TV stations. New Hampshire
has only one TV station in-
The Reagan people are
side its borders, and inas-
doing a kind of verité with
much as the Massachusetts
a vengeance. If you aren't
primary is on March 2, just
concentrating when watching
How a Media Pro
one week after New Hamp-
one of the Reagan TV com-
sire's, buying time from Bos-
mercials, you might think
ton TV stations is something
you're actually watching a
Took on
like an advertising package
TV news story on the nightly
deal-buy one state and get
news. Seven of the eight Citi-
the other free.
zens' Press Conference TV
Reagan's Citizens' Press
commercials open with the
New Hampshire
Conference commercials were
candidate, handsome and
shot by film crews working
poised, standing at a lecturn.
for Ball and McDaniel, the
An unseen narrator, known as
Reagan advertising agency;
a Voice Over, intones some
the crews recorded a number
variation of the line:
of these meetings, and the re-
"Here's another question for
By EDWIN DIAMOND
sulting film was then edited
Ronald Reagan, asked the
down to a series of eight, bas-
other day at a Citizens' Press
Conference
In the defense
FITZWILLIAM, N. H.
ic 60-second commercials on
such subjects as unemploy-
commercial, for example, the
Whatever the outcome of
this state's Presidential pri-
ment, jobs, Social Security,
script goes like this:
mary election on Tuesday,
defense and so forth. Audio
VOICE OVER: An important
the campaign has afforded
tracks recorded at the Citi-
part of Ronald Reagan's cam-
an opportunity to observe,
zens' Press Conferences were
paign are the Citizens' Press
close-up, the way Ronald
used for the basic 10 Reagan
Conferences which give the
Reagan makes use of the
His applause
radio spots. (He addresses the
people a chance to ask the
broadcasting media. Reagan
touchier themes of nuclear
questions
[sound "bite"
is a media pro. He has been
lines are down pat.
power and gun controls on
starts before Voice Over fin-
a radio announcer, a motion
radio, but not on TV.)
ishes.]
picture actor, a host on tele-
QUESTION: As President,
vision's General Electric
Theater, a leading man of
high school gymnasiums
The other candidates, of
how would you deal with the
and other local auditoriums,
course, are using TV spots
Congressional Democrats who
weekly news conferences
answering the questions of
also, but not with nearly the
are calling for still further
when he was Governor of
California. The experience
same adroitness. For example,
cutbacks in defense spend-
"ordinary folks." Reporters
one of Congressman Morris
ing?
shows to advantage here in
representing the various me-
dia are present but may not
Udall's media men said the
REAGAN: Well, here again,
New Hampshire, where the
Reagan organization has put
ask questions. At these gath-
other day that the cinéma
ynere 1 believe a President
together the most profession-
verité bobbing-camera style
may take his case to the
erings, the candidate usually
al media campaign of all the
is asked about the economy,
of political commercials was
people, and the people must
candidates of either party
and his most familiar line
"out" this campaign year.
be told the facts. The people
running in the election.
Accordingly, the Udall com-
will not make a mistake if
is the one about "ending defi-
mercial makers, as well as
they have the facts. But the
The centerpiece of Rea-
cit spending and balancing
the budget."
the Birch Bayh people, have
one thing we must be sure
gan's media efforts is the se-
The former Governor is
been shooting their political
of is, the United States must
ries of "Citizens' Press
a smart man about his budget
spots showing the candidates
never be second to anyone
Conferences" he holds in
at least, because film clips
in a television studio. The
else in the world in military
from the Citizens' Press Con-
result is an undramatic, tight-
power. [Applause, reaction
Edwin Diamond is director
ferences have been showing
ly framed, talking head. The
shot.] But the purpose of
of the News Study Group
up ever since Jan. 26 as
ads for Henry Jackson eli-
weapons is not to go to war,
at MIT and a TV-radio com-
minate moving film images
the purpose of weapons is to
mentator in Washington, D.C.
Continued on Page 29
entirely; a series of still pho-
convince the other fellow
pholoni
tos of the Democratic candi-
that he better not go to war.
dates flash on the screen,
[Applause].
ending with Jackson's face
VOICE OVER: Reagan, he'll
and the voice of an announc-
provide the strong new lead-
er proclaiming the virtues of
ership America needs. Paid
"the experienced Senator."
for by Citizens for Reagan.
One or two of the Jimmy Car-
The required disclaimer at
ter commercials employ some
the end doesn't distract from
of the cinéma verité tech-
the news-event feeling. It
niques reminiscent of the
also helps that Reagan's TV-
FORD
Kennedy and Nixon cam-
radio time buyer, Ruth Jones,
paigns of the sixties. And
a veteran in the field, has
the Gerald Ford television
bought spots within or ad-
GERALD
LIBRARY
commercials, held back until
jacent to news and informa-
the last week of the cam-
tion programs. For example,
paign, are stately; they
the Reagan ad schedule for
show the President working
in the Oval Office on his
State of the Union Address.
The tag line is "President
Ford is your President.
Keep him."