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Market Opinion Research (2)

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The original documents are located in Box 41, folder "Market Opinion Research (2)" of the James M. Cannon Files at the Gerald R. Ford Presidential Library. Copyright Notice The copyright law of the United States (Title 17, United States Code) governs the making of photocopies or other reproductions of copyrighted material. Gerald Ford donated to the United States of America his copyrights in all of his unpublished writings in National Archives collections. Works prepared by U.S. Government employees as part of their official duties are in the public domain. The copyrights to materials written by other individuals or organizations are presumed to remain with them. If you think any of the information displayed in the PDF is subject to a valid copyright claim, please contact the Gerald R. Ford Presidential Library. Digitized from Box 41 of the James M. Cannon Files at the Gerald R. Ford Presidential Library November 12, 1975 TO: JIM CANNON FROM: JERRY H. JONES MARKET OPINION RESEARCH U.S. NATIONAL STUDY Draft Questionnaire November 10, 1975 Hello, I'm from Market Opinion Research Company, an international research company with headquarters in iDetroit. We are making a study of problems and political figures in the United States and would like to have your opinions. 1. Now, I'd like you to think about you and your family's plans for the future. What are your main goals and hopes you and your family are trying to work toward and fulfill? (PROBE) a. Do you believe this is a goal that the Should 1 government should or should not help you Should not 2 to attain? Don't know 0 b. Are the government's actions helping you Helping 1 or hindering you in achieving this goal, Hindering 2 or not making any difference? No difference 3 Don't know 0 2. Some people think that certain groups have too much influence in American life and politics, while other people feel that certain groups don't have as much influence as they deserve. Are there any groups or kinds of people which you think have too much influence and are getting more than their fair share? (PROBE) 3. Are there any groups which you think don't have as much influence as they deserve and are receiving less than their fair share? (PROBE) (IF RESPONDENT SAYS PEOPLE LIKE ME, ASK:) How would you describe yourself? 4. Some people think that certain groups have too much influence in American life and politics, while other people feelithat certain groups don't have as much influence as they deserve. On this card (HAND CARD) are three statements about how much influence a group might have. For each group I read to you, just tell me the number of the statement that best says how you feel. The first group is . (ROTATE ITEMS) Just About The Right Too Too Much Amount of Little Don't Influence Influence Influence Know a. Labor Unions 1 2 3 0 b. Workingmen 1 2 3 0 C. Businessmen 1 2 3 0 d. Blacks 1 2 3 0 e. Liberals 1 2 3 0 f. Young People 1 2 3 0 g. Women 1 2 3 0 h. Television Commentators 1 2 3 0 i. Republicans 1 2 3 0 j. People on Welfare 1 2 3 0 k. Democrats 1 2 3 0 1. Middle-class People 1 2 3 0 m. People like me 1 2 3 0 5. Now I'm going to mention several institutions in our society and as I mention each one, I'd like you to tell me how satisfied you are with its performance - very satisfied, satisfied, neither satisfied nor dissatisfied, dissatisfied, very dis- satisfied, don't know. (HAND SATIFACTION CARD). (ROTATE LIST) Neither Satisfied Very Very Nor Dis- Dis- Don't Satisfied Satisfied Dissatisfied satisfied. satisfied Know a. major companies 1 2 3 4 5 0 b. organized religion 1 2 3 4 5 0 C. the President 1 2 3 4 5 0 d. organized labor 1 2 3 4 5 0 e. Congress 1 2 3 4 5 0 f. State government 1 2 3 4 5 0 g. school systems 1 2 3 4 5 0 h. press/media 1 2 3 4 5 0 i. political parties 1 2 3 4 5 0 j. Supreme court 1 2 3 4 5 0 k. local government 1 2 3 4 5 0 6. What do you think are the two or three most important problems facing the U.S. as a nation at this time? (RECORD BELOW IN SPACES PROVIDED) a. (FOR EACH PROBLEM IN Q. 1 ASK:) What would you like to see done about this problem? (RECORD BELOW FOR EACH PROBLEM) b. (FOR EACH PROBLEM IN Q. 1 ASK:) Now, what do you feel might be the role of the federal government in helping to solve this problem -- a major role, a minor role, or almost no role in helping to solve that problem? (RECORD BELOW FOR EACH PROBLEM) Q. 1 Problem la. Solution lb. Federal Government Role #1 Major role 1 Minor role 2 Almost none 3 Don't know 0 C. How much confidence do you have A great deal 1 that President Ford can help to Only some 2 solve this problem -- a great Hardly any 3 deal of confidence, only some Don't know 0 confidence, or hardly any confidence at all? d. How much confidence do you have A great deal 1 that Congress can help to Only some 2 solve this problem -- a great Hardly any 3 deal of confidence, only some Don't know 0 confidence, or hardly any confidence at all? 6. What do you think are the two or three most important problems facing the U.S. as a nation at this time? (RECORD BELOW IN SPACES PROVIDED) a. (FOR EACH PROBLEM IN Q. 2 ASK:) What would you like to see done about this problem? (RECORD BELOW FOR EACH PROBLEM) b. (FOR EACH PROBLEM IN Q. 2 ASK:) Now, what do you feel might be the role of the federal government in helping to solve this problem -- a major role, a minor role, or almost no role in helping to solve that problem? (RECORD BELOW FOR EACH PROBLEM) Q. 2 Problem 2a. Solution 2h. Federal Government Role #2 Major role 1 Minor role 2 Almost none 3 Don't know 0 C. How much confidence do you have A great deal 1 that President Ford can help to Only some 2 solve this problem -- a great Hardly any 3 deal of confidence, only some Don't know 0 confidence, or hardly any confidence at all? d. How much confidence do you have A great deal 1 that Congress can help to Only some is 2 solve this problem -- a great Hardly any 3 deal of confidence, only some Don't know 0 confidence, or hardly any confidence at all? 6. What do you think are the two or three most important problems facing the U.S. as a nation at this time? (RECORD BELOW INI SPACES PROVIDED) a. (FOR EACH PROBLEM IN Q. 1 ASK:) What would you like to see done about this problem? (RECORD BELOW FOR EACH PROBLEM) b. (FOR EACH PROBLEM IN Q. 1 ASK:) Now, what do you feel might be the role of the federal government in helping to solve this problem -- a major role, a minor role, or almost no role in helping to solve that problem? (RECORD BELOW FOR EACH PROBLEM) Q. 1 Problem la. Solution lb. Federal Government Role #1 Major role 1 Minor role 2 Almost none 3 Don't know 0 C. How much confidence do you have A great deal 1 that President Ford can help to Only some 2 solve this problem -- a great Hardly any 3 deal of confidence, only some Don't know 0 confidence, or hardly any confidence at all? d. How much confidence do you have A great deal 1 that Congress can help to Only some 2 solve this problem -- a great Hardly any 3 deal of confidence, only some Don't know 0 confidence, or hardly any confidence at all? 7. Overall, do you think the quality of Better 1 life in the United States is better, Worse 2 worse, or about the same as it was About the same 3 a year or two ago? Don't know 0 8. I would like to hand you a group of cards. On each card is a problem or issue facing the country. I would like you to hand me the card with the issue that most concerns you, then hand me the card with the problem that is second most important to you, and continue handing me the cards in order of their importance until you have handed me all of the cards. (HAND ISSUE CARDS AND BE SURE TO SHUFFLE. CIRCLE NUMBER INDICATING ORDER THEY ARE HANDED BACK TO YOU -- -- 1,2,3, etc.) RANK ORDER Inflation/Cost of living 1 2 3 4 5 6 7 8 9 10 Unemployment 1 2 3 4 5 6 7 8 9 10 Crime/Drug Abuse 1 2 3 4 5 6 7 8 9 10 Government spending 1 2 3 4 5 6 7 8 9 10 Education 1 2 3 4 5 6 7 8 9 10 Taxes 1 2 3 4 5 6 7 8 9 10 Keeping the U.S. out of war 1 2 3 4 5 6 7 8 9 10 Energy 1 2 3 4 5 6 7 8 9 10 Maintaining good. relations with other countries 1 2 3 4 5 6 7 8 9 10 Government getting too big 1 2 3 4 5 6 7 8 9 10 8A IF GAVE INFLATION FIRST ASK: a. Which rising prices or costs Food 1 concern you the most? Medical 2 (PROBE FOR MULTIPLE RESPONSES) Housing 3 Clothing 4 Rent 5 Loans/Interest 6 Utilities 7 Gasoline 8 Transportation 9 Other 1 (SPECIFY TO LEFT) Everything 2 Don't know 0 b. (FOR EACH SPECIFIC PRICE/COST MENTIONED ABOVE, ASK:) Who or what do you think is most to blame for prices Issue Name Unions 1 being too high? (ASK AS OPEN-END) Federal gov't 2 The President 3 WRITE AND UNDERLINE EACH PRICE/COST Business 4 FOLLOWED BY WHO OR WHAT RESPONDENT Congress 5 BLAMES. Other 6 (SPECIFY) (TAB) Issue Name Unions 1 Federal gov't. 2 The President 3 Business 4 Congress 5 Other 6 (SPECIFY) (TAB) C. (FOR EACH SPECIFIC PRICE/COST MENTIONED First Second Third IN b, ASK:) Do you think there is any- thing the federal government could do that could help hold down prices? Yes 1 1 1 No 2 2 2 Don't know .0 0 0 d. What? (WRITE AND UNDERLINE EACH PRICE/ COST FOLLOWED BY WHAT RESPONDENT THINKS COULD BE DONE) e. I'm going to read you six things other people have told us have caused inflation. As I mention each one I would like you to tell me if you think it has or has not been an important cause of inflation. f. Which one do you think has been the most important cause? (HAND CARD) Has Don t Most Has Not Know Important #1 Mistakes and noor planning by the Ford administration. 1 2 0 1 #2 Overspending by the U.S. Congress. 1 2 0 2 #3 The desire on the part of big business for large profits. 1 2 0 3 #4 The power of organized labor to get unreasonable wage increases. 1 2 0 4 #5 Worldwide demands for goods rising faster than the ability to meet them. 1 2 0 5 #6 The increase of oil prices by Arab oil producing countries. 1 2 0 6 #7 Careless spending by people for unnecessary items. 1 2 0 7 8B. IF GAVE UNEMPLOYMENT FIRST ASK: #1. Why do you think unemployment is the most important problem? (PROBE) #2. Are you or your spouse currently Yes 1 unemployed? No (GO TO a) .2 a. (IF NO ASK:) Have you or your spouse Yes 1 been unemployed during the past year? No (GO TO b) .2 b. (IF NO ASK:) During the past year has Yes 1 there been any time that you felt either No 2 you or your spouse were in serious danger of being laid-off? 9. If you had to choose, would you rather see a. The rate of unemployment reduced even if it meant allowing prices to rise further, or b. Would you rather see prices kept from going up even if it meant allowing an increase in the number of unemployed? c slows in unamplyment Unemployment prices preferred reduced/High 1 SLOWER REDUCTION IN UNEMPLOYMENT Lowered prices/Increased unemployment preferred 2 Don't know 0 10. Thinking about the recession we've been in Will continue to the past several months, do you think the improve 1 economy is now improving and will continue Will get worse to improve over the next few months, or do before better 2 you think things will get worse before they Don't know 0 get better? 11. Some people say that the federal government should be required to operate on a balanced budget every year. Others say that the government should be able to borrow and operate at a deficit in some years. Balanced budget Deficit budget every year some years 1 2 3 4 5 6 7 a. Where would you place yourself on this scale, or haven't you thought much about this? 0. Don't know 8. Haven't thought about it (GO TO Q. 12) b. (Where would you place) Congress? 0 Don't know C. (Where would you place) President Ford? 0 Don't know 12. From what you have read or heard, what has President Ford proposed to speed-up our economic recovery? 13. President Ford has proposed that taxes Approve. 1 be cut by 28 billion dollars, but that Disapprove 2 this tax cut be accompanied by cutting Don't know 0 federal government spending by 28 billion dollars. Do you approve or disapprove of this proposal? 14. From what you have read or heard, would To individuals 1 most of the tax cuts President Ford has To businesses 2 proposed go to individuals or to businesses? Don't know 0 15. From what you have read, seen or heard, if $0-50 1 President Ford's proposal is passed, about $50-100 2 how much would your taxes be cut? $100-250 3 $250-500 4 $500-1,000 5 Don't know 0 16. President Ford has said that the tax cut must Agree with President 1 be tied to an equal cut in spending. Several Agree with Democratic Democratic leaders of Congress, Including Congressional leaders 2 Senators Kennedy and Humphrey, have said we Don't know 0 should cut taxes but that this cut cannot be tied to an equal cut in spending because many important programs would be endangered. Do you agree with the President or the Democratic Congressional leaders? 17. Suppose Congress passed a tax cut bill but Should. 1 didn't cut government spending. Do you think Should not 2 President Ford should or should not sign the Don't know 0 bill? 18. Most people we have talked to think government spending should be cut. In what areas do you think government spending should be cut? 19. Here's a list of the major areas where the federal government spends money and of each $1,000 in tax money, how much is being spent in each area. If you had to cut $100 from this list, how much and from where would you cut to get the $100? (HAND CARD - WRITE AMOUNTS BELOW) National defense ($315) Aid to education ($25) Space program ($20) Foreign aid ($20) Aid to veterans ($20) Law enforcement ($10) Transportation ($20) Environment Protection ($30) Subsidy to farmers ($10) Job training ($20) Health care ($80) Revenue sharing ($20) Unemployment/Social Housing/Community Security ($390) Development ($20) 0. Now, I'd like to mention several areas the government is involved in and as I mention each one, I'd like you to rate how good a job you think is being done in that area - very good, fairly good, br not very good? a. Now, I'd like to go through this list once more and tell me if you would be willing or not willing to have your taxes raised slightly if the money were used for each area? ASK 20a Not Fairly Very Don't Not Don't Good Good Good Know Willing Willing Know a. Reducing air and water pollution 1 2 3 0 1 2 0 b. Providing quality ed- ucation 1 2 3 0 1 2 0 C. Providing ade- quate police protection 1 2 3 0 1 2 0 d. Maintain a strong nat- ional defense 1 2 3 0 1 2 0 e. Helping poor people get adequate food and housing 1 2 3 0 1 2 0 f. Providing econ- omic and mil- itary aid to our allies 1 2 3 0 1 2 0 g. Providing ade- quate health care 1 2 3 0 1 2 0 h. Providing needed assistance for the elderly 1 2 3 0 1 2 0 i. Improve trans- portation sys- tems 1 2 1 3 0 1 2 0 21. Now I'd like to mention a few of these problems and have you tell me whether you think the federal government, your state government, your local government, or a private group in your area should have the major role in solving the problem. (ROTATE ITEMS) Federal State Local Don't gov't. gov't gov't know a. Providing better housing 1 2 3 0 b. Providing health care 1 2 3 0 C. Improving transportation 1 2 3 0 d. Providing quality education 1 2 3 0 e. Help poor, people get adequate food and housing 1 2 3 0 f. Providing needed assistance for the elderly 1 2 3 0 22. Do you think that the federal tax money Should be grants for that is returned to local governments special programs 1 should be in the form of grants for Should be returned as special projects and programs, or that revenue sharing for it should be returned as revenue sharing local gov't to decide 2 money for the local government to decide Don't know 0 how to spend? 23. Do you think that the revenue sharing money Has 1 your local government has received during Has not. 2 the past few years has or has not helped to Don't know 0 keep your property taxes down? 24. Do you think government assistance to the Direct cash payments 1 poor should be in the form of direct cash Special programs 2 payments or special programs such as food Don't know 0 stamps, free hot lunches, payments for medical services? 25 Currently, people continue to receive Should 1 unemployment compensation until they Should not 2 find a job like the one they held Don't know 0 previously. If after 60 days, they have not found a similar job, do you think they should or should not be required to take any job that is available? FORD is LIBRARY GERALD 26. How long do you think a person who has 3 months 1 lost his/her job should receive federally 6 months 2 financed unemployment compensation - 9 months 3 3 months, 6 months, 9 months, 1 year, or 1 year 4 until he/she gets a job? Until gets job 5 Don't know 0 27. Suppose prices are rising faster than Keep up with inflation 1 wages and salaries. Should people on Smaller increase 2 social security receive an increase to Don't know 0 keep-up with rising prices or a smaller increase so they advance at the same rate as employed people? 28. Thinking about your own community, at $0-3,000 ($250 a month) 1 what income level on this card do you $4,000. ( $333 a month) 2 think a family of 4 would need some $5,000. ( $415 a month) 3 government assistance to get along? $6,000. ( $500 a month) 4 (HAND CARD) $7,000. ( $583 a month) 5 $8,000. ($666 a month) 6 $9,000. ($750 a month) 7 $10,000 ($833 a month) 8 Over $11,000 ($916 a month) 9 Don't know 0 29. Do you think the federal government Should 1 should or should not provide cash Should not 2 assistance, food stamps, and other Don't know 0 assistance to a family if their income totals more than the official poverty level - about $100 weekly for a family of four? 30. Do you believe the federal government Should 1 should or should not provide school Should not 2 lunches for children of families above Don't know 0 the official poverty level? 31. Do you think the federal government Should. 1 should or should not help New York Should not 2 City out of its current financial Don't know 0 difficulties? 32. Thinking about our economic system again, some people have told us that they think we need more government control of business to protect the consumer. Others think that too much government control is part of the problem and that less government control and freer competition would benefit the consumer. Less gov't More gov't control-freer control needed competition 2 3 4 5 6 7 a. Where would you place yourself on this scale, or haven't you thought much about this? 0. Don't know 8 . Haven't thought about it (GO TO Q. 33) b. (Where would you place) Congress? 0 Don't know C. (Where would you place) President Ford? 0. Don't know 33. Do you think the energy crisis is Energy crisis serious honestly a very serious problem or problem. 1 that its seriousness has been over- Energy crisis stated by politicans and oil companies? overstated 2 Don't know. 0 34. Which of the following factors concern Possibility of you the most about the energy problem? shortages 1 (READ LIST ON SIDE) High prices 2 Dependence on foreign countries 3 Don't know 0 35. From what you have read, seen or heard, what do you think President Ford's plan is to help solve the energy problem? 36. Would you be willing or not willing Willing 1 to pay more for gas and oil if it Not willing 2 helped the United States achieve It depends (VOLUNTEERED) .3 energy independence? Don't know 0 a. Would you be willing or not willing Willing 1 to pay ten cents more a gallon for Not willing 2 gas and oil if it helped the United Don't know 0 States achieve energy independence? 37. President Ford has proposed that we remove Agree 1 controls on the price of crude oil and Disagree 2 natural gas over a period of several months, Don't know 0 and while this would raise prices slightly in the short term, it would provide incen- tives to develop new sources of energy and therefore hold prices down in the long run and make us independent of foreign sources. Do you agree or disagree with this proposal? 38. There are trade-offs between eliminating pollution and higher costs. I'd like to mention several increased costs and have you tell me if you'd be willing or not willing to pay these increased costs if it would reduce pollution. Not Don't Willing Willing Know a. Have average price of new cars go up $300 1 2 0 b. Increase in your electric bill of 20% 1 2 0 C. (Increase in your electric bill) of 50% 1 2 0 d. (Increase in your electric bill) of 100% 1 2 0 39. There is much concern about the rapid rise in medical and hospital costs. Some feel there should be a government insurance plan which would cover all medical and hospital expenses, Others feel that medical expenses should be paid by individuals, and through private insurance like Blue Cross. Private Government Insurance Plan Insurance Plans 1 2 3 4 5 6 7 (INTERVIEWER: WRITE IN NUMBER) a. Where would you place yourself on this scale or haven't you thought much about this? 0 Don't know 8 Haven't thought about (GO TO Q. c) b. (Where would you place) President Ford? 0 Don't know C. (Where would you place) Congress? 0 Don't know IF FAVOR GOVERNMENT INSURANCE PLAN IN Q. 39 ASK: #1 Do you think a government health insurance Cover all citizens plan should cover all citizens for all for all medical care 1 medical care or that it should cover only Only those who can't those who can't afford private health afford private and have insurance and have catastrophic illnesses? catastrophic illness .2 Don't know. 0 #2 If a government health insurance plan was Increase taxes 1 enacted, do you think it should be paid for Individuals pay by increasing taxes or by individuals pay- premiums 2 ing insurance premiums to the government Don't know. 0 to cover the cost of the program? it 40. Generally, do you believe you would receive Better under private better health care under a private health plan 1 insurance plan, a government plan, or that Government plan 2 it wouldn't make any difference? No difference 3 Don't know 0 41. Some people think that the best way to cut down crime is to have stricter law enforcement and to have mandatory sentences for those convicted of crime, while others think the emphasis should primarily be on eliminating poverty and other conditions that cause crime and work on rehabilitating criminals. Stricter Eliminate Enforcement Causes 2 3 4 5 6 a. Where would you place yourself on this scale or haven't you thought much about this? 0 Don't know 8 Haven't thought about it (GO TO Q. ) b. (Where would you place) Congress? 0 1....1 Don't know C. (Where would you place) the Ford Administration? 0 Don't know 42. Now I'd like to mention several things people have proposed to help cut the crime rate. As I mention each one tell me if you think it would or would not help solve the problem. (ROTATE ITEMS) Would Would not Don't know a. Improve our prisons and rehabilitation 1 2 0 b. Increase number of policemen 1 2 0 C. Sentence people convicted of crimes to longer jail terms 1 2 0 d. Ban hand guns 1 2 0 e. Mandatory prison terms with no paroles for all crimes 1 2 0 f. Reinstitute capital punishment for serious crimes 1 2 0 g. Improve neighborhood youth programs 1 2 0 43. Some people think that as the most powerful nation in the world, the United States has a responsibility to be involved as a world leader and help other countries where possible. Others think that we should only be involved in foreign affairs when the interests of the United States are directly involved. U.S. involved U.S. has responsibility only when interests to help other countries are involved 2 3 4 5 6 (INTERVIEWER: WRITE IN NUMBER) a. Where would you place yourself on this scale or haven't you thought much about it? 0. Don't know 8. Haven't thought about (GO TO Q. 41) b. (Where would you place) President Ford? 0. Don't know C. (Where would you place) Congress? 0. Don't know 44. Some people think that we should try to relax tensions and reach as many cooperative agreements with the Soviet Union as possible, Others think we should treat the Soviet Union as an enemy and not enter into any cooperative agreements until they change their form of government. Form Do Not Agreements Form Agreements 1 2 3 4 5 6 a. Where would you place yourself on this scale or haven't you thought much about this? 0 Don't know 8 Haven't you thought about it (GO TO Q.34) b. (Where would you place) Congress? 0 Don't know C. (Where would you place) the Ford Administration? 0 Don't know 45. Do you think it is or is not Is 1 important for the United States Is not 2 to keep its military strength Don't know 0 equal to that of the Soviet Union and China? a. If the Soviet Union developed more Develop new weapons 1 powerful weapons, some people think Waste of money 2 it would be necessary for us to Don't know 0 develop more powerful weapons of our own while others think this would be a waste of money as we already have the capability of destroying any nation many times over. Which opinion is closest to your own - that it would or would not be necessary to develop more powerful weapons to keep up with the Soviet Union? 46. Do you think the U.S. should or Should 1 should not give diplomatic Should not 2 recognition to Cuba? Don't know 0 47. Some people think that we should increase the amount of grain we sell to foreign countries. Others think we ought to eliminate selling American grain to foreign countries. Increase Amount Eliminate Amount of Grain We Sell Of Grain Sold 1 2 3 4 5 6 7 a. Where would you place yourself on this scale or haven't you thought much about this? 0 Don't know 8 Haven't thought about it (GO TO Q. ) b. (Where would you place) Congress? 0 Don't know C. (Where would you place) the Ford Administration? 0 Don't know 48. There have been several reasons given as to why we should sell grain to other countries. I'd like to mention several of these reasons to you and have you tell me whether you think each one is a good reason or not a good reason for selling the grain. (ROTATE ITEMS) Good Not good Don't Reason Reason Know a. Help prevent starvation 1 2 0 b. Use as a bargaining tool to get more oil at a lower price 1 2 0 C. Use to assist our foreign policy 1 2 0 d. Help increase prices for our farmers 1 2 0 49. Overall, do you think the quality Better 1 of your life is better, worse or Worse 2 about the same as it was a year About the same 3 or two ago? Don't know 0 50. Looking ahead, do you think the Better off 1 quality of your life will be better Worse off 2 off, worse off, or about the same a About the same 3 year from now than it is today? Don't know. 0 51. As you know, we will be xelecrating our Bicentennial next year. Thinking about our country's past, what things would you like to see done to improve our country over the next few years? 52. Do you approve or disapprove of Approve 1 way Gerald Ford is handling his Disapprove 2 job as President? Don't know. 0 a. How strongly do you approve of a. How strongly do you disapprove of the way Gerald Ford is handling the way Gerald Ford is handling his job as President - very his job as President - very strongly, fairly strongly, or not strongly, fairly strongly, or not too strongly? too strongly? Very strongly. 3 Very strongly. 3 Fairly strongly. .2 Fairly strongly 2 Not too strongly .1 Not too strongly 1 Don't know. 0 Don't know. 0 b. Why do you approve? (PROBE) b. Why do you disapprove? (PROBE) C. (IF ANSWER IS "Doing a good job," C. (IF ANSWER IS "Not doing a good ASK:) What in particular do you job," ASK:) What in particular have in mind? do you have in mind? 53. Now, I'd like you to think about Gerald Ford for a moment not as President, but as a person. What 2 or 3 words do you think best describe him? 54. Is there anything President Ford had done that has particularly impressed you since he became President? 55. Is there anything President Ford has done that has particularly disappointed you since he became President? 56. Now, I'd like to mention three characteristics to you and using this card, I would like you to rate each one on how well you think it describes President Ford - extremely well, very well, fairly well, not very well, or not at all well. (ROTATE ITEMS) Not Not at Extremely Very Fairly Very all Don't Well Well Well Well Well Know Concerned for the average person. 1 2 3 4 5 0 Does the right thing. 1 2 3 4 5 0 Gets results. 1 2 3 4 5 0 57. How much do you feel you know about A great deal 1 Gerald Ford and what he stands for - A moderate amount .2 a great deal, a moderate amount, or very Very little. .3 little? Don't know. .0 58. Do you approve or disapprove of the way Approve 1 Betty Ford is handling her job as First Disapprove .2 Lady? Don't know 0 59. I would like to read you several names and I would like you to tell me if you are aware or not aware of each one, (IF AWARE, ASK:) Is your general impression of him favorable or unfavorable, and how much do you feel you know about him and what he stands for - a great deal, a moderate amount, or very little? A A Not Favor- Unfav- Don't Great Moderate Very Don t Aware Aware able able Know Deal Amount Little Know a. Edmund Muskie N 7 2 3 0 4 5 6 0 b. Morris Udall N 7 2 3 0 4 5 6 0 C. Ted Kennedy N 1 2 3 0 4 5 6 0 d. George Wallace N 1 2 3 0 4 5 6 0 e. Hubert H. Humphrey N 1 2 3 0 4 5 6 0 f. Scoop Jackson N 7 2 3 0 4 5 6 0 g. Ronald Reagan N 1 2 3 0 4 5 6 0 h. Birch Bayh N 1 2 3 0 4 5 6 0 60. I'm going to show you a seven-point scale on which the political views that people might hold are arranged from extremely liberal to extremely conservative. / / / / / / / 1 2 3 4 5 6 7 Extremely Liberal Liberal Slightly Liberal Moderate, Middle of the Road - Slightly Conservative Conservative Extremely Conservative (INTERVIEWER RECORD NUMBER) a. Where would you place yourself on this scale, or haven't you thought much about this? Haven't thought much. 8 (GO TO Q. 61) Don't know. 0 b. (Where would you place) Congress? Don't know. 0 C. (Where would you place) President Ford? Don't know 0 d. Ronald Reagan? Don't know 0 e. George Wallace Don't know. 0 f. Edward Kennedy Don't know 0 g. Hubert Humphrey Don't know 0 61. GU TO THE GREEN SCALES 62. Now I'm going to hand you a sample ballot for next year's Presidential election. I would like you to mark it just as you would if the election were being held today and the people listed on the ballot were the candi- dates. Please put it in the envelope, do not seal, but hold. a. Now, to find out how strongly you feel about this election, I would like you to fill out this sample ballot. Please mark the box next to the description that best represents how you feel as of today. (HAND INTENSITY BALLOT) 63. Now I'm going to hand you another sample ballot for next year's Presidential election, and ask that you mark it just as you would if the election were being held today and the people listed on the ballot were the candidates. Please put it in the envelope also. 64. Now I'm going to hand you another sample ballot for next year's Presidential election, and ask that you mark it just as you would if the election were being held today and the people listed on the ballot were the candidates. Please put it in the envelope also. 65. I am going to read you a series of statements that other people have mentioned to us and as I read each one please tell me if you strongly agree with it, agree, neither agree nor disagree, disagree, strongly disagree with it. Neither Agree Strongly Nor : Strongly Don't Agree Agree Disagree Disagree Disagree Know a. We always seem to have economic pro- blems with Repub- lican Presidents. 1 2 3 4 5 0 b. Pres. Ford is doing a good job and deserv- es to be elected. 1 2 3 4 5 0 C. Pres. Ford is an honest man but not smart enough to be president. 1 2 3 4 5 0 d. We'd be better off with a president that has never had any- thing to do with the government in Washing- ton before. 1 2 3 4 5 0 e. Pres. Ford would have accomplished more if he'd had a better Congress to work with. 1 2 3 4 5 0 f. Pres. Ford always seems to be against things but never for anything. 1 2 3 4 5 0 66. If there was a Republican Presidential Definitely vote (GO TO a) .1 Primary election in your State, and the Probably vote (GO TO a) .2 candidates were Gerald Ford and Ronald May or may not (GO TO a) .3 Reagan, would you definitely vote in that Probably not vote .4 Primary, probably vote, may or may not Definitely not vote .5 vote, probably not vote or definitely not Don't know 0 vote in the Republican Primary? a. I'm going to hand you a sample ballot for the Republican Presidential Primary election and ask you to mark it just as you would if the primary were being held today. Please put it in the envelope. b. Again, to find out how strongly you feel about the primary race, I would like you to fill out this sample ballot. Please mark the box next to the description that best represents how you feel as of today. (HAND INTENSITY BALLOT) Now, a few questions for statistical purposes I. Generally speaking, do you think Republican 1 of yourself as a Republican, a Independent 2 Democrat, an Independent, or what? Democrat 3 Other 4 Don't know 0 II. In the last general election in which a. Straight Democrat 1 you voted, which answer on this card b. Mostly Democrat. 2 (HAND POLITICAL CARD) best describes C. A few more Democrats how you voted for state and local offices than Republicans 3 such as Governor and Senator? d. About equally for both parties 4 e. A few more Republicans than Democrats 5 f. Mostly Republican 6 g. Straight Republican 7 h. Never voted 8 i. Other 9 (Specify) j. Don't know 0 III. Thinking about all elections, including All of them 1 school, local, and primary elections, Most of them 2 how many of them have you voted in About half of them 3 over the past few years -- all of them, Less than half of them 4 most of them, about half of them, less None of them 5 than half of them, none of them? Don't know 0 IV. What is your occupation? a. (IF RESPONDENT IS NOT HEAD OF HOUSEHOLD) What is the occupation of the head of the household? V Please look at this card (HAND AGE CARD) a. 17-20 years 1 and tell me the letter of the age group b. 21-24 years 2 which represents your approximate age? C. 25-29 years 3 d. 30-34 years 4 e. 35-39 years 5 f. 40-44 years 6 J. 45-49 years 7 h. 50-54 years 8 i. 55-59 years 9 j. 60-64 years 1 k. 65 and over 2 1. Refused 0 VI What is the last grade of school you Grade school or less completed? (Grade 1-8) 1 Some high school 2 Graduated high school (Grade 9-12) 3 Vocational/Technical School 4 Some college 5 Graduated college 6 Post graduate work 7 Refused 0 VII In addition to being an American, what British/English 1 do you consider your main ethnic or Irish 2 nationality group to be? Italian 3 Polish 4 German 5 French/Franco American French Canadian 6 Greek 7 Cuban/ Spanish American- 8 Other 9 (specify) Don't know 0 VIII. Are you or is any member of your family Respondent. 1 a member of a labor union? Other member 2 Both 3 No one 4 Don't know. 0 IX. In which state or states were you brought up as a child? (WRITE STATE BELOW) X Is your religious preference Protestant, Roman Catholic. 1 Roman Catholic, Jewish or something Protestant (e.g. Baptist, else? Methodist, etc.) 2 Jewish 1 3 Other 4 (Specify) Agnostic/Atheist. 5 Don't know 8 Refused 9 None 0 XI Are you a home-owner or do you rent? Home-owner 1 Rent 2 Don't know 0 XII Please look at this card (HAND INCOME a. $0-$2,999 1 CARD) and tell me the letter of b. $3,000-$4,999 2 income group that includes your TOTAL C. $5,000-$5,999. 3 FAMILY INCOME in 1975 before taxes? d. $6,000-$6,999. 4 e. $7,000-$9,999. 5 f. $10,000-$14,999. 6 g. $15,000-$24,999 7 h. $25,000 and over 8 i. Refused 0 XIII (BY OBSERVATION) Race: White i Black 2 Oriental 3 Spanish-American/ Cuban 4 Other 5 (Specify) IVX. (BY OBSERVATION) Sex: Male 1 Female 2 s THANK YOU FOR YOUR TIME FILL OUT AFTER COMPLETION OF INTERVIEW NAME: TELEPHONE NUMBER: ADDRESS: COUNTY: CITY: STATE: Length of Time Date of Interview: Ended: Interview: INTERVIEWER'S NAME: INTERVIEWER, PLEASE READ AND SIGN. I have reread this completed questionnaire and certify that all questions requi ring answers have been recorded in the respondent's exact words, and that all boxes and spaces requiring an "X", a number, or a letter are filled in. This bona fide interview has been obtained according to quota and all interviewing specifications. I agree to keep the content of questions, respondent's answers, and the subject of this interview confidential. INTERVIEWER'S SIGNATURE: SUPERVISOR'S NAME: DATE: SCALE CARD X Now, I'd like to have you do something different. There are many ways you can judge a political candidate. He can be good or bad, interesting or uninteresting, liberal or conservative, and many other things. Let's take the active/passive rating below as an example. There are three spaces on each side of the box which is exactly in the middle. If you feel the person is very active, choose one of the spaces towards the word active, and mark the space with an X : If you feel the person is neither active or passive. make the middle box X . Use the passive spaces in the same way. Move quickly down a page. You should do a page in about one minute. Now, let's start with Gerald Ford as the example. Rate him on this scale. GERALD FORD Active : : : : : : Passive GERALD FORD Intel ligent : : : : : : Unintelligent I Bold : : : : : : Timid Dishonest : : : : : : Honest Decisive : : : : : : Indecisive Safe : : : : : : Dangerous Out of Touch . : : : : : : In Touch Just : : : : : : Unjust Indifferent : : : : : : Concerned Straightforward : : : : : : Evasive Sincere : : : : : : Insincere Competent : : : : : : Incompetent 1 Untrustworthy : : : : : : Trustworthy Strong : : : : : : Weak HUBERT HUMPHREY I Intelligent : : : : : : Unintelligent : Bold : : : : : : Timid Dishonest : : : : : : Honest Decisive : : : : : : Indecisive Safe : : : : : : Dangerous Out of Touch . : : : : : : In Touch . Just : : : : : : Unjust Indifferent : : : : : : Concerned Straightforward : : : : : : Evasive Sincere : : : : a : : Insincere Competent : : : : : : Incompetent Untrustworthy / : : : : : : Trustworthy Strong : : : : : : Weak RONALD REAGAN Intelligent : : : : : : Unintelligent : Bold : : : : : : Timid Dishonest : : : : : : Honest Decisive : : : : : : Indecisive Safe : : : : : : Dangerous Out of Touch - . : : : : : : In Touch Just . . : : : : : : Unjust Indifferent : : : : : : Concerned Straightforward : : : : : : Evasive Sincere : : : : : a : Insincere Competent : : : : : : Incompetent Untrustworthy : : r : : : : Trustworthy Strong : : : : : : Weak , PRESIDENTIAL ELECTION (Check One) REPUBLICAN DEMOCRAT AMERICAN INDEPENDENT Gerald Ford Hubert H. Humphrey George C. Wallace PRESIDENTIAL ELECTION (Check One) IF VOTED FOR GERALD FORD IF VOTED FOR HUBERT H. HUMPHREY IF VOTED FOR GEORGE WALLACE Will definitely vote Will definitely vote Will definitely vote for Gerald Ford for Hubert Humphrey for George Wallace Will probably vote Will probably vote Will probably vote for Gerald Ford for Hubert Humphrey for George Wallace Am leaning toward Am leaning toward Am leaning toward:- Gerald Ford Humber Humphrey George Wallace AM UNDECIDED PRESIDENTIAL ELECTION (Check One) REPUBLICAN DEMOCRAT Gerald Ford Hubert H. Humphrey PRESIDENTIAL ELECTION (Check One) REPUBLICAN DEMOCRAT Gerald Ford Edward Kennedy REPUBLICAN PRIMARY ELECTION (CHECK ONE Box) GERALD FORD RONALD REAGAN REPUBLICAN PRIMARY (Check One Box) IF VOTED FOR GERALD FORD IF VOTED FOR RONALD REAGAN AM UNDECIDED ABOUT VOTING [ Will Definitely Vote for Will Definitely Vote for Gerald Ford [ ] Ronald Reagan [ ] Will Probably Vote for Will Probably Vote for Gerald Ford Γ ] Ronald Reagan [ ] Am Leaning toward Gerald Am Leaning toward Ronald Ford [ ] Reagan [ ] CHENEY GROUP MEETING WITH THE PRESIDENT WEDNESDAY, November 19, 1975 The Oval Office 9:15 a.m. P - \ Ms Hold TELEPHONE CONVERSATION WITH BOB TEETER November 24, 1975 As the recession abates, the cost of health care will come right to the top of major issues. Polls so far show people are to the right of center on most issues except health. On health, they go all the way left and believe the Federal government ought to provide some kind of health insurance. On questions relating to whether they would receive better medical care under private insurance programs or government insurance programs, they strongly favor government health insurance. In brief, people want to walk right in and get the best of health care and they are looking to the Federal government for health. TELEPHONE CONVERSATION WITH BOB TEETER November 24, 1975 As the recession abates, the cost of health care will come right to the top of major issues. Polls so far show people are to the right of center on most issues except health. On health, they go all the way left and believe the Federal government ought to provide some kind of health insurance. On questions relating to whether they would receive better medical care under private insurance programs or government insurance programs, they strongly favor government health insurance. In brief, people want to walk right in and get the best of health care and they are looking to the Federal government for health. December 11, 1975 MEMORANDUM FOR: BO CALLAWAY FROM: BOB TEETER Rant FRED STEEPER SUBJECT: Conclusions Drawn from National Trends in the President's Approval Rating DATA: Gallup Opinion Index Contrary to the Phillips, Evans-Novak, et al notion that the President has been steadily losing ground in 1975, the overall trend line since April has been upward. The President has been consistently stronger with younger voters (under 30) especially the 25-29 year olds than with older voters. With one brief exception, the oldest voters (50 and over) have been the weakest age group for the President during the past year. This is obviously unique for a Republican and while it can be of great advantage in the general election, it represents a serious problem for the primary. This should re-emphasize 11 the need for the administration to do something for old people in the SOTU and to avoid any budget cuts that would impact on them. 11 President Ford is not receiving the approval from the South that he should. His approval in the South has been about the same as in the other regions since last March. Also, the great majority of the President's decline in the summer and early fall was in the East. The President is doing very well with college educated voters. The source of his mediocre levels of approval is the high school educated voter. His approval rating among the latter is closer to that of the uneducated voters, i.e. poor Democrats, than to the college voters. Men reacted very dramatically to the President's strong stand in the Mayaguez incident. The President's surge in approval at that time underscores the large pay-off with men resulting from the President taking a tough stand in the area of international problems and incidents. ford approval rating 100 East Midwest 80 South West 70 60 50 40 30 20 a s o n d 1 f m a m J I a S o n d I f m a m j I a S o n d 1974 1975 1976 ford approval rating 100 Male Female 80 70 60 50 40 30 20 a s o n d 1 f m a m J J a S O n d j f m a m j I a S O n d I 1974 1975 1976 source; gallup opinion index ford approval rating 100 White Non-White 80 70 60 50 40 30 20 a s o n d I f m a m J I a S o n d J f m a m I j a S o n d 1974 1975 1976 source: gallup opinion index ford approval rating 100 College High School Grade School 80 70 60 50 40 30 20 a S O n d J f m a m J J a S O n d J f m a m j I a S o n d 1974 1975 1976 source; gallup opinion index ToΓa approval rating 100 Republ ican Independent Democrat 80 70 60 50 40 30 20 a S o n d I f m a m 1 I a S O n d I f m a m I 1 a S o n d I 1974 1975 1976 source: gallup opinion index ford approval rating 100 Under 30 30-49 years 50 and older 80 70 60 50 40 30 20 a S O n d I f m a m J J a S O n d j f m a m I j a S o n d 1974 1975 1976 source; gallup opinion index ford approval rating 100 Southern Democrat Other Democrat 80 70 60 50 40 30 20 a S O n d I f m a m J I a S o n d I f m a m j I a S O n d 1974 1975 1976 source; gallup opinion index ford approval rating 100 Protestant Catholic 80 70 60 50 40 30 20 a S o n d I f m a m j I a S o n d 1 f m a m I I a S o n d 1974 1975 1976 source; gallup opinion index ford approval rating 100 Union Non-union 80 70 60 50 40 30 20 a S o n d J f m a m I I a S o n d 1 f m a m j I a S O n d 1974 1975 1976 source; gallup opinion index December 12, 1975 MEMORANDUM FOR: B0 CALLAWAY FROM: BOB TEETER Runt SUBJECT: Bill Signing/Vetoes With three tough bill-signings or vetoes coming up, it is critical that the President realize whatever advantages there are in the positions he takes on each of these three issues. One of the problems over the past few weeks is that when the President takes a position or action, he seems to lose ground with not only the groups who are opposed to that action, but those who favor it. Clearly, this was the case with New York. The President is being perceived as having bailed New York out when he said he wouldn't, and is not getting any advantage for having forced more changes and reforms to take place than almost anyone possible. Unless we are careful, this is going to be the case with the common situs and energy bills. If he vetoes common situs, the unions are going to be mad and the business people are not going to be particularly happy because they had to fight so hard to turn him around when they thought he should have been on their side from the beginning. If he does veto it, it has got to be done with an interpretation of how his veto will help individual citizens (keeping the price of housing down, and helping rejuvenate the construction industry) and not because he is anti-union or pro big-business. It may, however, be an opportunity to take a crack at big unions and a way to prevent the over-concentration of power in big unions. If he signs. the energy bill, it has got to be done with the inter- pretation of accomplishing some of the things he has proposed while helping the consumer by holding prices down during economic recovery. And it is also an opportunity to take a crack at the big oil companies who everybody dislikes. This would also provide some balance to the anti-union interpretation of a common situs veto. The key, in my opinion, to the anti-bigness or concentration of power theme, IS balance. It can't look like he is using this idea as a means to go after one group more than the other. The President needs to be per- ceived as being against the concentration of power whether it is in big government, big unions, or big business. He also needs to be careful when taking on the unions not to become anti-"the working man". While only slightly more than half of those who make their living by manual labor belong to unions, many of them identify with union causes. We also need to get commitments for the active, vocal support of those who agree with what the President does on these bills after he acts. Whatever position he takes, there are groups and individuals who will support and interpret positively what he did. In summary, we are not getting any political advantage from the positions the President is already taking and have got to begin to do so now. This is not achieved by interpreting every action as a middle-to-moderate position which results in everybody thinking you are not doing enough for them, but rather by doing something that will make a group of citizens happy and add them to the constituency. The people who are opposed to the action are going to be mad regardless of the explanation. December 11, 1975 MEMORANDUM FOR: B0 CALLAWAY FROM: ROBERT TEETER But SUBJECT: Momentum The Gallup Poll is a further indication that we have a serious momentum problem. However, in attempting to slow Reagan down and regain the momentum for the President, there are several things we should keep in mind. 1. Without a Mayaguez or something comparable that we don't see in the immediate future, there is probably no one thing the President can do to himself to turn this situation around. Moreover, we ought not to be looking for something spectacular but rather develop a plan in conjunction with the White House to work our way out of this problem over the next six weeks. 2. The Christmas lull may well be the best thing we have going for us in that it should blunt Reagan's momentum and give us the opportunity to start anew after the first of the year. However, what the President does over Christmas may be significant. Whatever he does should be seen as working at the Presidency and if he goes to Colorado for Christmas, it should be for a minimum amount of time, the family tradition and family get-together aspect emphasized, and it be seen as a working vacation. 3. We need people out talking about the President, explaining, agreeing with, and praising his actions. Most of the things that need to be said about the President are things he can't say himself. There needs to be a planned series of speeches, interviews, etc., over the next two or three months by admin- istration officials and other public figures talking about President Ford, what he is trying to do and what he has accomplished. This needs to be happening in the various regions of the country every day during the early months of next year. 4. It may be time for us to help put the bright light on Reagan. No one yet has really gone after his record as Governor of California or his 90 billion dollar proposal which most of the press people recognize as unwise, unworkable and a political blunder. While the President certainly shouldn't do this and the majority of it should be reserved until after the new year, I think we need one recognized, respected public figure to make a tough, blunt statement on just what Reagan's record is and what he might do to the country, let alone the Republican Party before Christmas. This person should not be directly connected with the President Ford Committee nor should he be seen as a member of the liberal wing of the Republican Party. He should be someone like Laird or Rogers Morton. One further note is that the President's political travel is going to get blamed (and probably rightly) for a share of this downturn. It is my belief that it is not the fact that he traveled as much as he did during the past few months as much as what he said and how he said it that hurt him. I think he could have made most of the trips and gone to most of the fund-raisers if he would have avoided the partisan rhetoric and talked to the country as President in each of these appearances rather than to the narrow partisan audiences. This is easy to say with the benefit of hindsight, but I think it once again points out how very important style of leadership, that is the way he does what he does, is to his perception. Also the fact that anything he does is seen and heard by the entire country, not just his actual audience or those who live in the region he happens to be in. MEMORANDUM To: Bo Callaway From: Robert Teeter Runt Date: December 9, 1975 For the record. After looking over the data from the NBC Poll and talking to Bud Lewis who conducted it, I think there are three reasons for the discrepancy between the earlier Gallup data. 1) The question was different. The NBC Poll asked who Republicans preferred to have as the nominee and the Gallup Poll asked who they would vote for. 2) The Republican sample was very small -- only 256 out of a total sample of 1,066. This incidentally, was not mentioned on the air. 3) By far the most significant reason is the method of filtering Republicans they used. They only accepted registered Republicans into their sample which systematically excluded Republicans in all those states who do not have party registration, many of which are undoubtedly strong Ford states (Michigan, Illinois). This undoubtedly was a mistake and I am sure Lewis recognizes it. However, as a result of my conversations with him, our relations are pretty good and I think the best course of action is to maintain a relationship with him rather than attack them publicly. MEMORANDUM To: Bo Callaway From: Robert Teeter RUT Date: December 5, 1975 It is becoming apparent to me that while the idea of the President's 28 billion dollar tax and budget cut is popular and will help him politically, it will not win the election. The major reason for this is, it like several of the President's recent programs don't do anything for anybody even though there is majority agreement with them. They all cut back and take something away from people rather than given them anything or do anything positively for them. As Lloyd Free pointed out Monday, there is a lot of evidence that many successful politicans get that way by talking conservatively and acting liberally. I think the President needs to have a series of proposals and programs that do something for individual citizens to help them make their lives better. I recognize the economic realities of not being able to add major programs to the budget next year, but I am sure that we can find a series of things that the administration can do or propose to Congress that will help people that don't have large price tags attached. It would be helpful if we could come up with a number of programs that would together form a theme for the administration for next year and for the cam- paign. One possibility might be to come up with proposals in the area of de-regulation, privacy, anti-trust and others that would increase competition, limit large institutions of all kinds and thereby help individuals. As I have pointed out previously, the levels of alienation and cynicism are at an all-time high and are directed at most major institutions. Moreover, when questioned closely, most people feel the problem with these institutions is that they have become too big. I think this anti-bigness, anti-concentration of power theme might be a good one for the administration for several reasons. Most importantly, it fits the tenor of the times, is consistent with Republican principles and would not cause us any problems in the primaries. It is a theme into which we could fit the President's budget cutting proposals and it is one which can have balance. That is, if the general theme is to attack the concentrations of power, we can build in programs to limit big government, big unions, big businesses and other large institutions and not appear to be one-sided. Also, we can find an example of how all of these proposals ultimately serve to help individual citizens and consumers. Whatever theme we decide on, I think there are several elements we could keep in mind in presenting it. First, it ought to have the element of hope. Hope has been the basis for successful politics for a long time and while people want less government they also want change. While this is no time to overpromise or raise expectations above reality, we ought to try to give people some hope that things can and will change for the better with Gerald Ford as President. Second, whatever proposals we make, we ought to remember that two good general rules of politics are that it is impossible to over-simplify proposals or to repeat them too often. Also, we need to find examples of how individuals have been hurt by. specific situations and how our proposed changes will help individuals. For example, should we decide to do something with the privacy issue, I am sure we can find a number of examples where individuals, not just public figures, have been wronged by the bureaucracy or some computer system and that the President's program will correct. Another area that needs attention is that we are not getting enough political mileage out of the proposals and actions that the Administration is already taking. The President has made a series of comprehensive proposals in the crime area, which is an issue of great concern to voters, including a prop- osal for mandatory sentencing. Yet there is no evidence that the President has gotten any support for this or that he is identified with it. The proposals were sent to Congress, he made one speech in Sacramento, which AT got lost in the Fromme incident, and we haven't done anything with it since then. In the last few weeks, the FTC has floated the idea of an Dorn anti-trust action against General Motors and taken action against the American Pharmaceutical Association which if successful would lower the Brones price of prescription drugs and yet the President has in no way been identified with either of these. All of these proposals could be inter- co preted to help individuals. Also remember, there is no evidence anywhere that to be anti-big business is to be anti-Republican. Another example is that if he decides to sign the energy bill, we ought to get some credit for being against the big oil companies. There is absolutely no support for the oil companies and there is wide-spread public belief that they were and are part of the cause of the energy crisis and increased gasoline prices. cuw m Over Everynem freen street un baket. was and witned dur crime E paper to commit FORD is LIBRAR MEMORANDUM To: Bo Callaway From: Robert Teeter Rut Date: December 8, 1975 We have examined all the public and available private data for the full- term of the Ford Presidency for the purpose of identifying the current and potential Ford constituency. While it is impossible to analyze this subject in as much detail as need be until the national poll is completed, the public polling data does give us some insight into just where the President's current support is now. The most important finding is that there is no unique Ford constituency independent of that of a normal or traditional Republican President with one exception. The President's approval rating and ballot strength come largely from voters that would be expected to support a Republican President. This is not to say, however, that we are in serious trouble because Republicans constitute a small minority of the electorate but rather says that he will win the election with the same coalition of states and voters within those states that other winning Republicans have had. He will not win by creating a unique constituency of various special groups of voters as Nixon did in 1972. It is an established fact that in most states, various Republicans who win regardless of their ideological or other differences do, in fact, get their support from the same general constituency. Even though one winning Republican candidate may get 60% and another only 51%, they tend to get the same proportion of their support from the same places. One just does better with all groups than the other. For example, in Pennsylvania, Scranton, Schafer, Scott and to a lesser degree Schweiker, all win the state with about the same coalition. The same is true for Olgivie and Percy in Illinois. The one exception is that for a Republican, he does have unique strength among younger voters (18-35) and it appears that this younger voter strength is fairly solid and can be conducted throughout the election. Apparently the reasons for it are the perception of the President's personal qualities and a positive perception of his family. The important point is that the President will win the election by carrying the large swing states and will carry each of these states individually with approximately the same coalition of voters that other Republicans who have won statewide in those states have had rather than with some unique demo- graphic constituency. This means that for most swing states, the strategy will be to get at least 90% of the Republicans, 60%-65% of the ticket-splitters or swing voters and 10%-15% of the Democrats. It also means that we can best identify the priority areas in these states by voting analysis rather than demographic analysis. Obviously, then the ticket-splitters in the states become our target voters. In most of middle-to-large states there are now two groups of ticket-splitters we need to be concerned with. The first is a group of voters who tend to have slightly higher incomes, be slightly better educated, and are generally slightly more white-collar than the average voters. These voters tend to live in the middle-sized communities and suburban areas and are generally in the upper-middle, socio-economic class. They have been splitting their ticket for some time, think of themselves as good government voters, formerly were moderate to liberal on most domestic issues but have become more conservative on economic and some social issues such as busing. They also tend to be somewhat younger than the average voters (under 45). Beginning in about 1968, a second group of voters began to split their tickets. This group is about the same age as the first but is somewhat lower on the socio-economic scale. They tend to be blue-collar and are generally people who make their living through manual labor. They come from a Democratic back- ground and still vote for more Democrats than Republicans. Many of them split their ticket for the first time in 1968 to vote for Wallace and then again in 1972 to vote either for Nixon (or against McGovern). This group is more conservative than the first on the social issues but are for a greater degree of government involvement in the economy. This group has been variously interpreted as the new majority, periferal urban ethnics, and by a number of other demographic descriptions. While some of these descriptions may be demographically correct, none of them address the reason these people have begun to split their ticket. That is, the one common characteristic between both groups of ticket-splitters is that they are made up of people who have moved up a social class in their own lifetime. They are almost all people who are a social class higher than their parents were. Even though many of these voters may be ethnic Catholics in the east, it is not either their ethnicity or Catholicism that makes them ticket-splitters. There are voters of the same social class who split their ticket for the same reasons in Georgia, and Iowa and California, but who do not have the same demographic char- acteristics as their counterparts in Massachusetts, New York, or New Jersey. Demographic information is useful, however, in that we have found the past that if we can identify the demographic characteristics of a ticket-splitter and they can find an area with similar demographics, but rather ticket- splitting ways go in and cause ticket-splitting with an introduction of intensive campaign effort. Because of their age, many ticket-splitters are parents and interested in issues that have to do with children, with home ownership, and with job opportunities. They are generally the people who want to protect what they have gained but are not opposed to the government helping others as long as they don't perceive it as hurting themselves. The current national study will give us detailed information on the current Ford constituency potential but not realized Ford support at the issue MEETING WITH BOB TEETER FRIDAY, December 19, 1975 Roosevelt Room 10:00 a.m.

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    "ocrText": "The original documents are located in Box 41, folder \"Market Opinion Research (2)\" of the\nJames M. Cannon Files at the Gerald R. Ford Presidential Library.\nCopyright Notice\nThe copyright law of the United States (Title 17, United States Code) governs the making of\nphotocopies or other reproductions of copyrighted material. Gerald Ford donated to the United\nStates of America his copyrights in all of his unpublished writings in National Archives collections.\nWorks prepared by U.S. Government employees as part of their official duties are in the public\ndomain. The copyrights to materials written by other individuals or organizations are presumed to\nremain with them. If you think any of the information displayed in the PDF is subject to a valid\ncopyright claim, please contact the Gerald R. Ford Presidential Library.\nDigitized from Box 41 of the James M. Cannon Files at the Gerald R. Ford Presidential Library\nNovember 12, 1975\nTO:\nJIM CANNON\nFROM:\nJERRY H. JONES\nMARKET OPINION RESEARCH\nU.S. NATIONAL STUDY\nDraft Questionnaire\nNovember 10, 1975\nHello, I'm\nfrom Market Opinion Research Company,\nan international research company with headquarters in iDetroit. We are\nmaking a study of problems and political figures in the United States\nand would like to have your opinions.\n1. Now, I'd like you to think about you\nand your family's plans for the future.\nWhat are your main goals and hopes you\nand your family are trying to work\ntoward and fulfill? (PROBE)\na. Do you believe this is a goal that the\nShould\n1\ngovernment should or should not help you\nShould not\n2\nto attain?\nDon't know\n0\nb. Are the government's actions helping you\nHelping\n1\nor hindering you in achieving this goal,\nHindering\n2\nor not making any difference?\nNo difference\n3\nDon't know\n0\n2. Some people think that certain groups\nhave too much influence in American\nlife and politics, while other people\nfeel that certain groups don't have\nas much influence as they deserve.\nAre there any groups or kinds of people\nwhich you think have too much influence\nand are getting more than their fair\nshare? (PROBE)\n3. Are there any groups which you think\ndon't have as much influence as they\ndeserve and are receiving less than\ntheir fair share? (PROBE) (IF\nRESPONDENT SAYS PEOPLE LIKE ME, ASK:)\nHow would you describe yourself?\n4. Some people think that certain groups have too much influence in\nAmerican life and politics, while other people feelithat certain\ngroups don't have as much influence as they deserve. On this\ncard (HAND CARD) are three statements about how much influence\na group might have. For each group I read to you, just tell me\nthe number of the statement that best says how you feel. The\nfirst group is\n. (ROTATE ITEMS)\nJust About\nThe Right\nToo\nToo Much\nAmount of\nLittle\nDon't\nInfluence\nInfluence\nInfluence\nKnow\na.\nLabor Unions\n1\n2\n3\n0\nb. Workingmen\n1\n2\n3\n0\nC. Businessmen\n1\n2\n3\n0\nd. Blacks\n1\n2\n3\n0\ne.\nLiberals\n1\n2\n3\n0\nf.\nYoung People\n1\n2\n3\n0\ng. Women\n1\n2\n3\n0\nh. Television\nCommentators\n1\n2\n3\n0\ni. Republicans\n1\n2\n3\n0\nj. People on Welfare\n1\n2\n3\n0\nk.\nDemocrats\n1\n2\n3\n0\n1.\nMiddle-class People\n1\n2\n3\n0\nm.\nPeople like me\n1\n2\n3\n0\n5. Now I'm going to mention several institutions in our society and as I mention each\none, I'd like you to tell me how satisfied you are with its performance - very\nsatisfied, satisfied, neither satisfied nor dissatisfied, dissatisfied, very dis-\nsatisfied, don't know. (HAND SATIFACTION CARD). (ROTATE LIST)\nNeither\nSatisfied\nVery\nVery\nNor\nDis-\nDis-\nDon't\nSatisfied\nSatisfied\nDissatisfied\nsatisfied.\nsatisfied\nKnow\na. major companies\n1\n2\n3\n4\n5\n0\nb. organized religion\n1\n2\n3\n4\n5\n0\nC. the President\n1\n2\n3\n4\n5\n0\nd. organized labor\n1\n2\n3\n4\n5\n0\ne. Congress\n1\n2\n3\n4\n5\n0\nf. State government\n1\n2\n3\n4\n5\n0\ng. school systems\n1\n2\n3\n4\n5\n0\nh. press/media\n1\n2\n3\n4\n5\n0\ni. political parties\n1\n2\n3\n4\n5\n0\nj. Supreme court\n1\n2\n3\n4\n5\n0\nk. local government\n1\n2\n3\n4\n5\n0\n6. What do you think are the two or three most important problems facing\nthe U.S. as a nation at this time? (RECORD BELOW IN SPACES PROVIDED)\na. (FOR EACH PROBLEM IN Q. 1 ASK:) What would you like to see done about\nthis problem? (RECORD BELOW FOR EACH PROBLEM)\nb. (FOR EACH PROBLEM IN Q. 1 ASK:) Now, what do you feel might be the role\nof the federal government in helping to solve this problem -- a major\nrole, a minor role, or almost no role in helping to solve that problem?\n(RECORD BELOW FOR EACH PROBLEM)\nQ. 1 Problem\nla. Solution\nlb. Federal\nGovernment Role\n#1\nMajor role\n1\nMinor role\n2\nAlmost none\n3\nDon't know\n0\nC. How much confidence do you have\nA great deal\n1\nthat President Ford can help to\nOnly some\n2\nsolve this problem -- a great\nHardly any\n3\ndeal of confidence, only some\nDon't know\n0\nconfidence, or hardly any\nconfidence at all?\nd. How much confidence do you have\nA great deal\n1\nthat Congress can help to\nOnly some\n2\nsolve this problem -- a great\nHardly any\n3\ndeal of confidence, only some\nDon't know\n0\nconfidence, or hardly any\nconfidence at all?\n6. What do you think are the two or three most important problems facing\nthe U.S. as a nation at this time? (RECORD BELOW IN SPACES PROVIDED)\na. (FOR EACH PROBLEM IN Q. 2 ASK:) What would you like to see done about\nthis problem? (RECORD BELOW FOR EACH PROBLEM)\nb. (FOR EACH PROBLEM IN Q. 2 ASK:) Now, what do you feel might be the role\nof the federal government in helping to solve this problem -- a major\nrole, a minor role, or almost no role in helping to solve that problem?\n(RECORD BELOW FOR EACH PROBLEM)\nQ. 2 Problem\n2a. Solution\n2h. Federal\nGovernment Role\n#2\nMajor role\n1\nMinor role\n2\nAlmost none\n3\nDon't know\n0\nC. How much confidence do you have\nA great deal\n1\nthat President Ford can help to\nOnly some\n2\nsolve this problem -- a great\nHardly any\n3\ndeal of confidence, only some\nDon't know\n0\nconfidence, or hardly any\nconfidence at all?\nd. How much confidence do you have\nA great deal\n1\nthat Congress can help to\nOnly some\nis\n2\nsolve this problem -- a great\nHardly any\n3\ndeal of confidence, only some\nDon't know\n0\nconfidence, or hardly any\nconfidence at all?\n6. What do you think are the two or three most important problems facing\nthe U.S. as a nation at this time? (RECORD BELOW INI SPACES PROVIDED)\na. (FOR EACH PROBLEM IN Q. 1 ASK:) What would you like to see done about\nthis problem? (RECORD BELOW FOR EACH PROBLEM)\nb. (FOR EACH PROBLEM IN Q. 1 ASK:) Now, what do you feel might be the role\nof the federal government in helping to solve this problem -- a major\nrole, a minor role, or almost no role in helping to solve that problem?\n(RECORD BELOW FOR EACH PROBLEM)\nQ. 1 Problem\nla. Solution\nlb. Federal\nGovernment Role\n#1\nMajor role\n1\nMinor role\n2\nAlmost none\n3\nDon't know\n0\nC. How much confidence do you have\nA great deal\n1\nthat President Ford can help to\nOnly some\n2\nsolve this problem -- a great\nHardly any\n3\ndeal of confidence, only some\nDon't know\n0\nconfidence, or hardly any\nconfidence at all?\nd. How much confidence do you have\nA great deal\n1\nthat Congress can help to\nOnly some\n2\nsolve this problem -- a great\nHardly any\n3\ndeal of confidence, only some\nDon't know\n0\nconfidence, or hardly any\nconfidence at all?\n7. Overall, do you think the quality of\nBetter\n1\nlife in the United States is better,\nWorse\n2\nworse, or about the same as it was\nAbout the same\n3\na year or two ago?\nDon't know\n0\n8. I would like to hand you a group of cards. On each card is a problem\nor issue facing the country. I would like you to hand me the card\nwith the issue that most concerns you, then hand me the card with the\nproblem that is second most important to you, and continue handing\nme the cards in order of their importance until you have handed me\nall of the cards. (HAND ISSUE CARDS AND BE SURE TO SHUFFLE. CIRCLE\nNUMBER INDICATING ORDER THEY ARE HANDED BACK TO YOU -- -- 1,2,3, etc.)\nRANK ORDER\nInflation/Cost\nof living\n1\n2\n3\n4\n5\n6\n7\n8\n9\n10\nUnemployment\n1\n2\n3\n4\n5\n6\n7\n8\n9\n10\nCrime/Drug Abuse\n1\n2\n3\n4\n5\n6\n7\n8\n9\n10\nGovernment spending\n1\n2\n3\n4\n5\n6\n7\n8\n9\n10\nEducation\n1\n2\n3\n4\n5\n6\n7\n8\n9\n10\nTaxes\n1\n2\n3\n4\n5\n6\n7\n8\n9\n10\nKeeping the U.S.\nout of war\n1\n2\n3\n4\n5\n6\n7\n8\n9\n10\nEnergy\n1\n2\n3\n4\n5\n6\n7\n8\n9\n10\nMaintaining good.\nrelations with\nother countries\n1\n2\n3\n4\n5\n6\n7\n8\n9\n10\nGovernment getting\ntoo big\n1\n2\n3\n4\n5\n6\n7\n8\n9\n10\n8A IF GAVE INFLATION FIRST ASK:\na. Which rising prices or costs\nFood\n1\nconcern you the most?\nMedical\n2\n(PROBE FOR MULTIPLE RESPONSES)\nHousing\n3\nClothing\n4\nRent\n5\nLoans/Interest\n6\nUtilities\n7\nGasoline\n8\nTransportation\n9\nOther\n1\n(SPECIFY TO LEFT)\nEverything\n2\nDon't know\n0\nb. (FOR EACH SPECIFIC PRICE/COST MENTIONED\nABOVE, ASK:) Who or what do you think\nis most to blame for\nprices\nIssue Name Unions\n1\nbeing too high? (ASK AS OPEN-END)\nFederal gov't\n2\nThe President\n3\nWRITE AND UNDERLINE EACH PRICE/COST\nBusiness\n4\nFOLLOWED BY WHO OR WHAT RESPONDENT\nCongress\n5\nBLAMES.\nOther\n6\n(SPECIFY) (TAB)\nIssue Name\nUnions\n1\nFederal gov't.\n2\nThe President\n3\nBusiness\n4\nCongress\n5\nOther\n6\n(SPECIFY) (TAB)\nC. (FOR EACH SPECIFIC PRICE/COST MENTIONED\nFirst\nSecond\nThird\nIN b, ASK:) Do you think there is any-\nthing the federal government could do\nthat could help hold down\nprices?\nYes\n1\n1\n1\nNo\n2\n2\n2\nDon't know .0\n0\n0\nd. What? (WRITE AND UNDERLINE EACH PRICE/\nCOST FOLLOWED BY WHAT RESPONDENT THINKS\nCOULD BE DONE)\ne. I'm going to read you six things other people have told us have caused\ninflation. As I mention each one I would like you to tell me if you\nthink it has or has not been an important cause of inflation.\nf.\nWhich one do you think has been the most important cause? (HAND CARD)\nHas\nDon t\nMost\nHas\nNot\nKnow\nImportant\n#1\nMistakes and noor planning\nby the Ford administration.\n1\n2\n0\n1\n#2\nOverspending by the U.S.\nCongress.\n1\n2\n0\n2\n#3\nThe desire on the part of big\nbusiness for large profits.\n1\n2\n0\n3\n#4\nThe power of organized labor to\nget unreasonable wage increases.\n1\n2\n0\n4\n#5\nWorldwide demands for goods\nrising faster than the ability\nto meet them.\n1\n2\n0\n5\n#6\nThe increase of oil prices by\nArab oil producing countries.\n1\n2\n0\n6\n#7\nCareless spending by people for\nunnecessary items.\n1\n2\n0\n7\n8B. IF GAVE UNEMPLOYMENT FIRST ASK:\n#1. Why do you think unemployment is the\nmost important problem? (PROBE)\n#2. Are you or your spouse currently\nYes\n1\nunemployed?\nNo\n(GO TO a)\n.2\na. (IF NO ASK:) Have you or your spouse\nYes\n1\nbeen unemployed during the past year?\nNo\n(GO TO b)\n.2\nb. (IF NO ASK:) During the past year has\nYes\n1\nthere been any time that you felt either\nNo\n2\nyou or your spouse were in serious danger\nof being laid-off?\n9. If you had to choose, would you rather see\na. The rate of unemployment reduced even if it meant allowing\nprices to rise further, or\nb. Would you rather see prices kept from going up even if it\nmeant allowing an increase in the number of unemployed?\nc slows in unamplyment Unemployment prices preferred reduced/High\n1\nSLOWER REDUCTION IN UNEMPLOYMENT\nLowered prices/Increased\nunemployment\npreferred\n2\nDon't know\n0\n10. Thinking about the recession we've been in\nWill continue to\nthe past several months, do you think the\nimprove\n1\neconomy is now improving and will continue\nWill get worse\nto improve over the next few months, or do\nbefore better\n2\nyou think things will get worse before they\nDon't know\n0\nget better?\n11. Some people say that the federal government should be required to operate\non a balanced budget every year. Others say that the government should\nbe able to borrow and operate at a deficit in some years.\nBalanced budget\nDeficit budget\nevery year\nsome years\n1\n2\n3\n4\n5\n6\n7\na. Where would you place yourself on this scale, or haven't you\nthought much about this?\n0.\nDon't know\n8.\nHaven't thought about it\n(GO TO Q. 12)\nb. (Where would you place) Congress?\n0\nDon't know\nC. (Where would you place) President Ford?\n0\nDon't know\n12. From what you have read or heard, what has President\nFord proposed to speed-up our economic recovery?\n13. President Ford has proposed that taxes\nApprove.\n1\nbe cut by 28 billion dollars, but that\nDisapprove\n2\nthis tax cut be accompanied by cutting\nDon't know\n0\nfederal government spending by 28 billion\ndollars. Do you approve or disapprove of\nthis proposal?\n14. From what you have read or heard, would\nTo individuals\n1\nmost of the tax cuts President Ford has\nTo businesses\n2\nproposed go to individuals or to businesses?\nDon't know\n0\n15. From what you have read, seen or heard, if\n$0-50\n1\nPresident Ford's proposal is passed, about\n$50-100\n2\nhow much would your taxes be cut?\n$100-250\n3\n$250-500\n4\n$500-1,000\n5\nDon't know\n0\n16. President Ford has said that the tax cut must\nAgree with President\n1\nbe tied to an equal cut in spending. Several\nAgree with Democratic\nDemocratic leaders of Congress, Including\nCongressional leaders\n2\nSenators Kennedy and Humphrey, have said we\nDon't know\n0\nshould cut taxes but that this cut cannot be\ntied to an equal cut in spending because many\nimportant programs would be endangered. Do you\nagree with the President or the Democratic\nCongressional leaders?\n17. Suppose Congress passed a tax cut bill but\nShould.\n1\ndidn't cut government spending. Do you think\nShould not\n2\nPresident Ford should or should not sign the\nDon't know\n0\nbill?\n18. Most people we have talked to think government\nspending should be cut. In what areas do you\nthink government spending should be cut?\n19. Here's a list of the major areas where the federal government spends money\nand of each $1,000 in tax money, how much is being spent in each area. If you\nhad to cut $100 from this list, how much and from where would you cut to get\nthe $100? (HAND CARD - WRITE AMOUNTS BELOW)\nNational defense ($315)\nAid to education ($25)\nSpace program ($20)\nForeign aid ($20)\nAid to veterans ($20)\nLaw enforcement ($10)\nTransportation ($20)\nEnvironment Protection ($30)\nSubsidy to farmers ($10)\nJob training ($20)\nHealth care ($80)\nRevenue sharing ($20)\nUnemployment/Social\nHousing/Community\nSecurity ($390)\nDevelopment ($20)\n0. Now, I'd like to mention several areas the government is involved in\nand as I mention each one, I'd like you to rate how good a job you\nthink is being done in that area - very good, fairly good, br not\nvery good?\na. Now, I'd like to go through this list once more and tell me if you\nwould be willing or not willing to have your taxes raised slightly\nif the money were used for each area?\nASK 20a\nNot\nFairly\nVery\nDon't\nNot\nDon't\nGood\nGood\nGood\nKnow\nWilling\nWilling\nKnow\na. Reducing air\nand water\npollution\n1\n2\n3\n0\n1\n2\n0\nb. Providing\nquality ed-\nucation\n1\n2\n3\n0\n1\n2\n0\nC. Providing ade-\nquate police\nprotection\n1\n2\n3\n0\n1\n2\n0\nd. Maintain a\nstrong nat-\nional defense\n1\n2\n3\n0\n1\n2\n0\ne. Helping poor\npeople get\nadequate food\nand housing\n1\n2\n3\n0\n1\n2\n0\nf. Providing econ-\nomic and mil-\nitary aid to our\nallies\n1\n2\n3\n0\n1\n2\n0\ng. Providing ade-\nquate health\ncare\n1\n2\n3\n0\n1\n2\n0\nh. Providing needed\nassistance for\nthe elderly\n1\n2\n3\n0\n1\n2\n0\ni. Improve trans-\nportation sys-\ntems\n1\n2\n1\n3\n0\n1\n2\n0\n21. Now I'd like to mention a few of these problems and have you tell me\nwhether you think the federal government, your state government, your\nlocal government, or a private group in your area should have the major\nrole in solving the problem. (ROTATE ITEMS)\nFederal\nState\nLocal\nDon't\ngov't.\ngov't\ngov't\nknow\na. Providing better housing\n1\n2\n3\n0\nb. Providing health care\n1\n2\n3\n0\nC. Improving transportation\n1\n2\n3\n0\nd. Providing quality education\n1\n2\n3\n0\ne. Help poor, people get adequate\nfood and housing\n1\n2\n3\n0\nf. Providing needed assistance for\nthe elderly\n1\n2\n3\n0\n22. Do you think that the federal tax money\nShould be grants for\nthat is returned to local governments\nspecial programs\n1\nshould be in the form of grants for\nShould be returned as\nspecial projects and programs, or that\nrevenue sharing for\nit should be returned as revenue sharing\nlocal gov't to decide\n2\nmoney for the local government to decide\nDon't know\n0\nhow to spend?\n23. Do you think that the revenue sharing money\nHas\n1\nyour local government has received during\nHas not.\n2\nthe past few years has or has not helped to\nDon't know\n0\nkeep your property taxes down?\n24. Do you think government assistance to the\nDirect cash payments\n1\npoor should be in the form of direct cash\nSpecial programs\n2\npayments or special programs such as food\nDon't know\n0\nstamps, free hot lunches, payments for\nmedical services?\n25\nCurrently, people continue to receive\nShould\n1\nunemployment compensation until they\nShould not\n2\nfind a job like the one they held\nDon't know\n0\npreviously. If after 60 days, they\nhave not found a similar job, do you\nthink they should or should not be\nrequired to take any job that is\navailable?\nFORD is LIBRARY GERALD\n26. How long do you think a person who has\n3 months\n1\nlost his/her job should receive federally\n6 months\n2\nfinanced unemployment compensation -\n9 months\n3\n3 months, 6 months, 9 months, 1 year, or\n1 year\n4\nuntil he/she gets a job?\nUntil gets job\n5\nDon't know\n0\n27. Suppose prices are rising faster than\nKeep up with inflation\n1\nwages and salaries. Should people on\nSmaller increase\n2\nsocial security receive an increase to\nDon't know\n0\nkeep-up with rising prices or a smaller\nincrease so they advance at the same rate\nas employed people?\n28. Thinking about your own community, at\n$0-3,000 ($250 a month)\n1\nwhat income level on this card do you\n$4,000.\n( $333 a month)\n2\nthink a family of 4 would need some\n$5,000. ( $415 a month)\n3\ngovernment assistance to get along?\n$6,000. ( $500 a month)\n4\n(HAND CARD)\n$7,000. ( $583 a month)\n5\n$8,000. ($666 a month)\n6\n$9,000. ($750 a month)\n7\n$10,000 ($833 a month)\n8\nOver $11,000 ($916 a month)\n9\nDon't know\n0\n29. Do you think the federal government\nShould\n1\nshould or should not provide cash\nShould not\n2\nassistance, food stamps, and other\nDon't know\n0\nassistance to a family if their\nincome totals more than the official\npoverty level - about $100 weekly\nfor a family of four?\n30. Do you believe the federal government\nShould\n1\nshould or should not provide school\nShould not\n2\nlunches for children of families above\nDon't know\n0\nthe official poverty level?\n31. Do you think the federal government\nShould.\n1\nshould or should not help New York\nShould not\n2\nCity out of its current financial\nDon't know\n0\ndifficulties?\n32. Thinking about our economic system again, some people have told us that they\nthink we need more government control of business to protect the consumer.\nOthers think that too much government control is part of the problem and that\nless government control and freer competition would benefit the consumer.\nLess gov't\nMore gov't\ncontrol-freer\ncontrol needed\ncompetition\n2\n3\n4\n5\n6\n7\na. Where would you place yourself on this scale, or haven't you\nthought much about this?\n0.\nDon't know\n8\n.\nHaven't thought about it\n(GO TO Q. 33)\nb. (Where would you place) Congress?\n0\nDon't know\nC. (Where would you place) President Ford?\n0.\nDon't know\n33. Do you think the energy crisis is\nEnergy crisis serious\nhonestly a very serious problem or\nproblem.\n1\nthat its seriousness has been over-\nEnergy crisis\nstated by politicans and oil companies?\noverstated\n2\nDon't know.\n0\n34. Which of the following factors concern\nPossibility of\nyou the most about the energy problem?\nshortages\n1\n(READ LIST ON SIDE)\nHigh prices\n2\nDependence on foreign\ncountries\n3\nDon't know\n0\n35. From what you have read, seen or heard, what\ndo you think President Ford's plan is to help\nsolve the energy problem?\n36. Would you be willing or not willing\nWilling\n1\nto pay more for gas and oil if it\nNot willing\n2\nhelped the United States achieve\nIt depends (VOLUNTEERED) .3\nenergy independence?\nDon't know\n0\na. Would you be willing or not willing\nWilling\n1\nto pay ten cents more a gallon for\nNot willing\n2\ngas and oil if it helped the United\nDon't know\n0\nStates achieve energy independence?\n37. President Ford has proposed that we remove\nAgree\n1\ncontrols on the price of crude oil and\nDisagree\n2\nnatural gas over a period of several months,\nDon't know\n0\nand while this would raise prices slightly\nin the short term, it would provide incen-\ntives to develop new sources of energy and\ntherefore hold prices down in the long run\nand make us independent of foreign sources.\nDo you agree or disagree with this proposal?\n38. There are trade-offs between eliminating pollution and higher costs. I'd\nlike to mention several increased costs and have you tell me if you'd be\nwilling or not willing to pay these increased costs if it would reduce\npollution.\nNot\nDon't\nWilling\nWilling\nKnow\na. Have average price of new\ncars go up $300\n1\n2\n0\nb. Increase in your electric\nbill of 20%\n1\n2\n0\nC. (Increase in your electric\nbill) of 50%\n1\n2\n0\nd. (Increase in your electric\nbill) of 100%\n1\n2\n0\n39. There is much concern about the rapid rise in medical and hospital\ncosts. Some feel there should be a government insurance plan which\nwould cover all medical and hospital expenses, Others feel that\nmedical expenses should be paid by individuals, and through private\ninsurance like Blue Cross.\nPrivate\nGovernment\nInsurance Plan\nInsurance Plans\n1\n2\n3\n4\n5\n6\n7\n(INTERVIEWER: WRITE IN NUMBER)\na. Where would you place yourself on this scale or haven't you\nthought much about this?\n0\nDon't know\n8\nHaven't thought about\n(GO TO Q. c)\nb. (Where would you place) President Ford?\n0\nDon't know\nC. (Where would you place) Congress?\n0\nDon't know\nIF FAVOR GOVERNMENT INSURANCE PLAN IN Q. 39 ASK:\n#1 Do you think a government health insurance\nCover all citizens\nplan should cover all citizens for all\nfor all medical care\n1\nmedical care or that it should cover only\nOnly those who can't\nthose who can't afford private health\nafford private and have\ninsurance and have catastrophic illnesses?\ncatastrophic illness\n.2\nDon't know.\n0\n#2 If a government health insurance plan was\nIncrease taxes\n1\nenacted, do you think it should be paid for\nIndividuals pay\nby increasing taxes or by individuals pay-\npremiums\n2\ning insurance premiums to the government\nDon't know.\n0\nto cover the cost of the program?\nit\n40. Generally, do you believe you would receive\nBetter under private\nbetter health care under a private health\nplan\n1\ninsurance plan, a government plan, or that\nGovernment plan\n2\nit wouldn't make any difference?\nNo difference\n3\nDon't know\n0\n41. Some people think that the best way to cut down crime is to have stricter\nlaw enforcement and to have mandatory sentences for those convicted of\ncrime, while others think the emphasis should primarily be on eliminating\npoverty and other conditions that cause crime and work on rehabilitating\ncriminals.\nStricter\nEliminate\nEnforcement\nCauses\n2\n3\n4\n5\n6\na. Where would you place yourself on this scale or haven't you\nthought much about this?\n0\nDon't know\n8\nHaven't thought\nabout it\n(GO TO Q. )\nb. (Where would you place) Congress?\n0\n1....1\nDon't know\nC. (Where would you place) the Ford Administration?\n0\nDon't know\n42. Now I'd like to mention several things people have proposed to help cut the\ncrime rate. As I mention each one tell me if you think it would or would not\nhelp solve the problem. (ROTATE ITEMS)\nWould\nWould not\nDon't know\na. Improve our prisons and rehabilitation\n1\n2\n0\nb. Increase number of policemen\n1\n2\n0\nC. Sentence people convicted of crimes\nto longer jail terms\n1\n2\n0\nd. Ban hand guns\n1\n2\n0\ne. Mandatory prison terms with no\nparoles for all crimes\n1\n2\n0\nf. Reinstitute capital punishment for\nserious crimes\n1\n2\n0\ng. Improve neighborhood youth programs\n1\n2\n0\n43. Some people think that as the most powerful nation in the world, the United\nStates has a responsibility to be involved as a world leader and help other\ncountries where possible. Others think that we should only be involved in\nforeign affairs when the interests of the United States are directly involved.\nU.S. involved\nU.S. has responsibility\nonly when interests\nto help other countries\nare involved\n2\n3\n4\n5\n6\n(INTERVIEWER: WRITE IN NUMBER)\na. Where would you place yourself on this scale or haven't you thought\nmuch about it?\n0.\nDon't know\n8. Haven't thought about (GO TO Q. 41)\nb. (Where would you place) President Ford?\n0.\nDon't know\nC. (Where would you place) Congress?\n0.\nDon't know\n44. Some people think that we should try to relax tensions and reach\nas many cooperative agreements with the Soviet Union as possible,\nOthers think we should treat the Soviet Union as an enemy and not\nenter into any cooperative agreements until they change their form\nof government.\nForm\nDo Not\nAgreements\nForm Agreements\n1\n2\n3\n4\n5\n6\na. Where would you place yourself on this scale or haven't you\nthought much about this?\n0\nDon't know\n8\nHaven't you\nthought about\nit (GO TO Q.34)\nb. (Where would you place) Congress?\n0\nDon't know\nC. (Where would you place) the Ford Administration?\n0\nDon't know\n45. Do you think it is or is not\nIs\n1\nimportant for the United States\nIs not\n2\nto keep its military strength\nDon't know\n0\nequal to that of the Soviet\nUnion and China?\na. If the Soviet Union developed more\nDevelop new weapons\n1\npowerful weapons, some people think\nWaste of money\n2\nit would be necessary for us to\nDon't know\n0\ndevelop more powerful weapons of\nour own while others think this\nwould be a waste of money as we\nalready have the capability of\ndestroying any nation many times\nover. Which opinion is closest\nto your own - that it would or\nwould not be necessary to develop\nmore powerful weapons to keep up\nwith the Soviet Union?\n46. Do you think the U.S. should or\nShould\n1\nshould not give diplomatic\nShould not\n2\nrecognition to Cuba?\nDon't know\n0\n47. Some people think that we should increase the amount of grain we sell to\nforeign countries. Others think we ought to eliminate selling American\ngrain to foreign countries.\nIncrease Amount\nEliminate Amount\nof Grain We Sell\nOf Grain Sold\n1\n2\n3\n4\n5\n6\n7\na. Where would you place yourself on this scale or haven't you\nthought much about this?\n0\nDon't know\n8\nHaven't thought\nabout it (GO TO Q. )\nb. (Where would you place) Congress?\n0\nDon't know\nC. (Where would you place) the Ford Administration?\n0\nDon't know\n48. There have been several reasons given as to why we should sell grain\nto other countries. I'd like to mention several of these reasons to you\nand have you tell me whether you think each one is a good reason or not\na good reason for selling the grain. (ROTATE ITEMS)\nGood\nNot good\nDon't\nReason\nReason\nKnow\na. Help prevent starvation\n1\n2\n0\nb. Use as a bargaining tool to\nget more oil at a lower price\n1\n2\n0\nC. Use to assist our foreign policy\n1\n2\n0\nd. Help increase prices for our\nfarmers\n1\n2\n0\n49. Overall, do you think the quality\nBetter\n1\nof your life is better, worse or\nWorse\n2\nabout the same as it was a year\nAbout the same\n3\nor two ago?\nDon't know\n0\n50. Looking ahead, do you think the\nBetter off\n1\nquality of your life will be better\nWorse off\n2\noff, worse off, or about the same a\nAbout the same\n3\nyear from now than it is today?\nDon't know.\n0\n51. As you know, we will be xelecrating our\nBicentennial next year. Thinking about\nour country's past, what things would\nyou like to see done to improve our\ncountry over the next few years?\n52. Do you approve or disapprove of\nApprove\n1\nway Gerald Ford is handling his\nDisapprove\n2\njob as President?\nDon't know.\n0\na. How strongly do you approve of\na. How strongly do you disapprove of\nthe way Gerald Ford is handling\nthe way Gerald Ford is handling\nhis job as President - very\nhis job as President - very\nstrongly, fairly strongly, or not\nstrongly, fairly strongly, or not\ntoo strongly?\ntoo strongly?\nVery strongly.\n3\nVery strongly.\n3\nFairly strongly.\n.2\nFairly strongly\n2\nNot too strongly\n.1\nNot too strongly\n1\nDon't know.\n0\nDon't know.\n0\nb. Why do you approve? (PROBE)\nb. Why do you disapprove? (PROBE)\nC. (IF ANSWER IS \"Doing a good job,\"\nC. (IF ANSWER IS \"Not doing a good\nASK:) What in particular do you\njob,\" ASK:) What in particular\nhave in mind?\ndo you have in mind?\n53. Now, I'd like you to think about Gerald\nFord for a moment not as President, but as\na person. What 2 or 3 words do you think\nbest describe him?\n54. Is there anything President Ford had done\nthat has particularly impressed you since\nhe became President?\n55. Is there anything President Ford has done\nthat has particularly disappointed you since\nhe became President?\n56. Now, I'd like to mention three characteristics to you and using this card, I would\nlike you to rate each one on how well you think it describes President Ford -\nextremely well, very well, fairly well, not very well, or not at all\nwell. (ROTATE ITEMS)\nNot\nNot at\nExtremely\nVery\nFairly\nVery\nall\nDon't\nWell\nWell\nWell\nWell\nWell\nKnow\nConcerned for the\naverage person.\n1\n2\n3\n4\n5\n0\nDoes the right thing.\n1\n2\n3\n4\n5\n0\nGets results.\n1\n2\n3\n4\n5\n0\n57.\nHow much do you feel you know about\nA great deal\n1\nGerald Ford and what he stands for -\nA moderate amount\n.2\na great deal, a moderate amount, or very\nVery little.\n.3\nlittle?\nDon't know.\n.0\n58.\nDo you approve or disapprove of the way\nApprove\n1\nBetty Ford is handling her job as First\nDisapprove\n.2\nLady?\nDon't know\n0\n59. I would like to read you several names and I would like you to tell me if you are\naware or not aware of each one, (IF AWARE, ASK:) Is your general impression of\nhim favorable or unfavorable, and how much do you feel you know about him and what he\nstands for - a great deal, a moderate amount, or very little?\nA\nA\nNot\nFavor-\nUnfav-\nDon't\nGreat\nModerate\nVery\nDon t\nAware\nAware\nable\nable\nKnow\nDeal\nAmount\nLittle\nKnow\na. Edmund Muskie\nN\n7\n2\n3\n0\n4\n5\n6\n0\nb. Morris Udall\nN\n7\n2\n3\n0\n4\n5\n6\n0\nC. Ted Kennedy\nN\n1\n2\n3\n0\n4\n5\n6\n0\nd. George Wallace\nN\n1\n2\n3\n0\n4\n5\n6\n0\ne. Hubert H. Humphrey\nN\n1\n2\n3\n0\n4\n5\n6\n0\nf. Scoop Jackson\nN\n7\n2\n3\n0\n4\n5\n6\n0\ng.\nRonald Reagan\nN\n1\n2\n3\n0\n4\n5\n6\n0\nh. Birch Bayh\nN\n1\n2\n3\n0\n4\n5\n6\n0\n60. I'm going to show you a seven-point scale on which the political views\nthat people might hold are arranged from extremely liberal to extremely\nconservative.\n/\n/\n/\n/\n/\n/\n/\n1\n2\n3\n4\n5\n6\n7\nExtremely\nLiberal\nLiberal\nSlightly\nLiberal\nModerate,\nMiddle of the\nRoad -\nSlightly\nConservative\nConservative\nExtremely\nConservative\n(INTERVIEWER RECORD NUMBER)\na. Where would you place yourself\non this scale, or haven't you\nthought much about this?\nHaven't thought much.\n8\n(GO TO Q. 61)\nDon't know.\n0\nb. (Where would you place)\nCongress?\nDon't know.\n0\nC. (Where would you place)\nPresident Ford?\nDon't know\n0\nd. Ronald Reagan?\nDon't know\n0\ne. George Wallace\nDon't know.\n0\nf. Edward Kennedy\nDon't know\n0\ng. Hubert Humphrey\nDon't know\n0\n61. GU TO THE GREEN SCALES\n62. Now I'm going to hand you a sample ballot for next year's Presidential\nelection. I would like you to mark it just as you would if the election\nwere being held today and the people listed on the ballot were the candi-\ndates.\nPlease put it in the envelope, do not seal, but hold.\na. Now, to find out how strongly you feel about this election, I would like you\nto fill out this sample ballot. Please mark the box next to the description\nthat best represents how you feel as of today.\n(HAND INTENSITY BALLOT)\n63. Now I'm going to hand you another sample ballot for next year's Presidential\nelection, and ask that you mark it just as you would if the election were\nbeing held today and the people listed on the ballot were the candidates.\nPlease put it in the envelope also.\n64. Now I'm going to hand you another sample ballot for next year's Presidential\nelection, and ask that you mark it just as you would if the election were\nbeing held today and the people listed on the ballot were the candidates.\nPlease put it in the envelope also.\n65. I am going to read you a series of statements that other people have\nmentioned to us and as I read each one please tell me if you strongly\nagree with it, agree, neither agree nor disagree, disagree, strongly\ndisagree with it.\nNeither\nAgree\nStrongly\nNor\n:\nStrongly\nDon't\nAgree\nAgree\nDisagree\nDisagree\nDisagree\nKnow\na. We always seem to\nhave economic pro-\nblems with Repub-\nlican Presidents.\n1\n2\n3\n4\n5\n0\nb. Pres. Ford is doing\na good job and deserv-\nes to be elected.\n1\n2\n3\n4\n5\n0\nC. Pres. Ford is an\nhonest man but not\nsmart enough to be\npresident.\n1\n2\n3\n4\n5\n0\nd. We'd be better off\nwith a president that\nhas never had any-\nthing to do with the\ngovernment in Washing-\nton before.\n1\n2\n3\n4\n5\n0\ne. Pres. Ford would\nhave accomplished\nmore if he'd had a\nbetter Congress to\nwork with.\n1\n2\n3\n4\n5\n0\nf. Pres. Ford always\nseems to be against\nthings but never for\nanything.\n1\n2\n3\n4\n5\n0\n66. If there was a Republican Presidential\nDefinitely vote\n(GO TO a)\n.1\nPrimary election in your State, and the\nProbably vote\n(GO TO a)\n.2\ncandidates were Gerald Ford and Ronald\nMay or may not\n(GO TO a)\n.3\nReagan, would you definitely vote in that\nProbably not vote\n.4\nPrimary, probably vote, may or may not\nDefinitely not vote\n.5\nvote, probably not vote or definitely not\nDon't know\n0\nvote in the Republican Primary?\na. I'm going to hand you a sample ballot for the Republican Presidential Primary\nelection and ask you to mark it just as you would if the primary were being\nheld today.\nPlease put it in the envelope.\nb. Again, to find out how strongly you feel about the primary race, I would like\nyou to fill out this sample ballot. Please mark the box next to the description\nthat best represents how you feel as of today.\n(HAND INTENSITY BALLOT)\nNow, a few questions for statistical purposes\nI.\nGenerally speaking, do you think\nRepublican\n1\nof yourself as a Republican, a\nIndependent\n2\nDemocrat, an Independent, or what?\nDemocrat\n3\nOther\n4\nDon't know\n0\nII. In the last general election in which\na. Straight Democrat\n1\nyou voted, which answer on this card\nb. Mostly Democrat.\n2\n(HAND POLITICAL CARD) best describes\nC. A few more Democrats\nhow you voted for state and local offices\nthan Republicans\n3\nsuch as Governor and Senator?\nd. About equally for both\nparties\n4\ne. A few more Republicans\nthan Democrats\n5\nf. Mostly Republican\n6\ng. Straight Republican\n7\nh. Never voted\n8\ni. Other\n9\n(Specify)\nj. Don't know\n0\nIII. Thinking about all elections, including\nAll of them\n1\nschool, local, and primary elections,\nMost of them\n2\nhow many of them have you voted in\nAbout half of them\n3\nover the past few years -- all of them,\nLess than half of them\n4\nmost of them, about half of them, less\nNone of them\n5\nthan half of them, none of them?\nDon't know\n0\nIV. What is your occupation?\na. (IF RESPONDENT IS NOT HEAD OF HOUSEHOLD)\nWhat is the occupation of the head of the\nhousehold?\nV\nPlease look at this card (HAND AGE CARD)\na. 17-20 years\n1\nand tell me the letter of the age group\nb. 21-24 years\n2\nwhich represents your approximate age?\nC. 25-29 years\n3\nd. 30-34 years\n4\ne. 35-39 years\n5\nf. 40-44 years\n6\nJ. 45-49 years\n7\nh. 50-54 years\n8\ni. 55-59 years\n9\nj. 60-64 years\n1\nk. 65 and over\n2\n1. Refused\n0\nVI\nWhat is the last grade of school you\nGrade school or less\ncompleted?\n(Grade 1-8)\n1\nSome high school\n2\nGraduated high school\n(Grade 9-12)\n3\nVocational/Technical\nSchool\n4\nSome college\n5\nGraduated college\n6\nPost graduate work\n7\nRefused\n0\nVII\nIn addition to being an American, what\nBritish/English\n1\ndo you consider your main ethnic or\nIrish\n2\nnationality group to be?\nItalian\n3\nPolish\n4\nGerman\n5\nFrench/Franco American\nFrench Canadian\n6\nGreek\n7\nCuban/ Spanish American-\n8\nOther\n9\n(specify)\nDon't know\n0\nVIII. Are you or is any member of your family\nRespondent.\n1\na member of a labor union?\nOther member\n2\nBoth\n3\nNo one\n4\nDon't know.\n0\nIX. In which state or states were you\nbrought up as a child? (WRITE STATE\nBELOW)\nX\nIs your religious preference Protestant,\nRoman Catholic.\n1\nRoman Catholic, Jewish or something\nProtestant (e.g. Baptist,\nelse?\nMethodist, etc.)\n2\nJewish\n1\n3\nOther\n4\n(Specify)\nAgnostic/Atheist.\n5\nDon't know\n8\nRefused\n9\nNone\n0\nXI Are you a home-owner or do you rent?\nHome-owner\n1\nRent\n2\nDon't know\n0\nXII Please look at this card (HAND INCOME\na. $0-$2,999\n1\nCARD) and tell me the letter of\nb. $3,000-$4,999\n2\nincome group that includes your TOTAL\nC. $5,000-$5,999.\n3\nFAMILY INCOME in 1975 before taxes?\nd. $6,000-$6,999.\n4\ne. $7,000-$9,999.\n5\nf. $10,000-$14,999.\n6\ng. $15,000-$24,999\n7\nh. $25,000 and over\n8\ni. Refused\n0\nXIII (BY OBSERVATION) Race:\nWhite\ni\nBlack\n2\nOriental\n3\nSpanish-American/ Cuban\n4\nOther\n5\n(Specify)\nIVX. (BY OBSERVATION) Sex:\nMale\n1\nFemale\n2\ns\nTHANK YOU FOR YOUR TIME\nFILL OUT AFTER COMPLETION OF INTERVIEW\nNAME:\nTELEPHONE NUMBER:\nADDRESS:\nCOUNTY:\nCITY:\nSTATE:\nLength of\nTime\nDate of\nInterview:\nEnded:\nInterview:\nINTERVIEWER'S NAME:\nINTERVIEWER, PLEASE READ AND SIGN.\nI have reread this completed questionnaire and certify that all questions\nrequi ring answers have been recorded in the respondent's exact words, and\nthat all boxes and spaces requiring an \"X\", a number, or a letter are filled\nin. This bona fide interview has been obtained according to quota and\nall interviewing specifications. I agree to keep the content of questions,\nrespondent's answers, and the subject of this interview confidential.\nINTERVIEWER'S SIGNATURE:\nSUPERVISOR'S NAME:\nDATE:\nSCALE CARD\nX\nNow, I'd like to have you do something different. There are many ways you can\njudge a political candidate. He can be good or bad, interesting or uninteresting,\nliberal or conservative, and many other things.\nLet's take the active/passive rating below as an example. There are three\nspaces on each side of the box which is exactly in the middle. If you feel the\nperson is very active, choose one of the spaces towards the word active, and mark\nthe space with an X : If you feel the person is neither active or passive.\nmake the middle box X . Use the passive spaces in the same way.\nMove quickly down a page. You should do a page in about one minute.\nNow, let's start with Gerald Ford as the example. Rate him on this scale.\nGERALD FORD\nActive\n:\n:\n:\n:\n:\n:\nPassive\nGERALD FORD\nIntel ligent\n:\n:\n:\n:\n:\n:\nUnintelligent\nI\nBold\n:\n:\n:\n:\n:\n:\nTimid\nDishonest\n:\n:\n:\n:\n:\n:\nHonest\nDecisive\n:\n:\n:\n:\n:\n:\nIndecisive\nSafe\n:\n:\n:\n:\n:\n:\nDangerous\nOut of Touch\n.\n:\n:\n:\n:\n:\n:\nIn Touch\nJust\n:\n:\n:\n:\n:\n:\nUnjust\nIndifferent\n:\n:\n:\n:\n:\n:\nConcerned\nStraightforward\n:\n:\n:\n:\n:\n:\nEvasive\nSincere\n:\n:\n:\n:\n:\n:\nInsincere\nCompetent\n:\n:\n:\n:\n:\n:\nIncompetent\n1\nUntrustworthy\n:\n:\n:\n:\n:\n:\nTrustworthy\nStrong\n:\n:\n:\n:\n:\n:\nWeak\nHUBERT HUMPHREY\nI\nIntelligent\n:\n:\n:\n:\n:\n:\nUnintelligent\n:\nBold\n:\n:\n:\n:\n:\n:\nTimid\nDishonest\n:\n:\n:\n:\n:\n:\nHonest\nDecisive\n:\n:\n:\n:\n:\n:\nIndecisive\nSafe\n:\n:\n:\n:\n:\n:\nDangerous\nOut of Touch\n.\n:\n:\n:\n:\n:\n:\nIn Touch\n.\nJust\n:\n:\n:\n:\n:\n:\nUnjust\nIndifferent\n:\n:\n:\n:\n:\n:\nConcerned\nStraightforward\n:\n:\n:\n:\n:\n:\nEvasive\nSincere\n:\n:\n:\n:\na\n:\n:\nInsincere\nCompetent\n:\n:\n:\n:\n:\n:\nIncompetent\nUntrustworthy\n/\n:\n:\n:\n:\n:\n:\nTrustworthy\nStrong\n:\n:\n:\n:\n:\n:\nWeak\nRONALD REAGAN\nIntelligent\n:\n:\n:\n:\n:\n:\nUnintelligent\n:\nBold\n:\n:\n:\n:\n:\n:\nTimid\nDishonest\n:\n:\n:\n:\n:\n:\nHonest\nDecisive\n:\n:\n:\n:\n:\n:\nIndecisive\nSafe\n:\n:\n:\n:\n:\n:\nDangerous\nOut of Touch\n-\n.\n:\n:\n:\n:\n:\n:\nIn Touch\nJust\n.\n.\n:\n:\n:\n:\n:\n:\nUnjust\nIndifferent\n:\n:\n:\n:\n:\n:\nConcerned\nStraightforward\n:\n:\n:\n:\n:\n:\nEvasive\nSincere\n:\n:\n:\n:\n:\na\n:\nInsincere\nCompetent\n:\n:\n:\n:\n:\n:\nIncompetent\nUntrustworthy\n:\n:\nr\n:\n:\n:\n:\nTrustworthy\nStrong\n:\n:\n:\n:\n:\n:\nWeak\n,\nPRESIDENTIAL ELECTION\n(Check One)\nREPUBLICAN\nDEMOCRAT\nAMERICAN INDEPENDENT\nGerald Ford\nHubert H. Humphrey\nGeorge C. Wallace\nPRESIDENTIAL ELECTION\n(Check One)\nIF VOTED FOR GERALD FORD\nIF VOTED FOR HUBERT H. HUMPHREY\nIF VOTED FOR GEORGE WALLACE\nWill definitely vote\nWill definitely vote\nWill definitely vote\nfor Gerald Ford\nfor Hubert Humphrey\nfor George Wallace\nWill probably vote\nWill probably vote\nWill probably vote\nfor Gerald Ford\nfor Hubert Humphrey\nfor George Wallace\nAm leaning toward\nAm leaning toward\nAm leaning toward:-\nGerald Ford\nHumber Humphrey\nGeorge Wallace\nAM UNDECIDED\nPRESIDENTIAL ELECTION\n(Check One)\nREPUBLICAN\nDEMOCRAT\nGerald Ford\nHubert H. Humphrey\nPRESIDENTIAL ELECTION\n(Check One)\nREPUBLICAN\nDEMOCRAT\nGerald Ford\nEdward Kennedy\nREPUBLICAN PRIMARY ELECTION\n(CHECK ONE Box)\nGERALD FORD\nRONALD REAGAN\nREPUBLICAN PRIMARY\n(Check One Box)\nIF VOTED FOR GERALD FORD\nIF VOTED FOR RONALD REAGAN\nAM UNDECIDED ABOUT\nVOTING\n[\nWill Definitely Vote for\nWill Definitely Vote for\nGerald Ford\n[ ]\nRonald Reagan\n[ ]\nWill Probably Vote for\nWill Probably Vote for\nGerald Ford\nΓ ]\nRonald Reagan\n[ ]\nAm Leaning toward Gerald\nAm Leaning toward Ronald\nFord\n[ ]\nReagan\n[ ]\nCHENEY GROUP MEETING WITH\nTHE PRESIDENT\nWEDNESDAY, November 19, 1975\nThe Oval Office\n9:15 a.m.\nP -\n\\\nMs Hold\nTELEPHONE CONVERSATION WITH BOB TEETER\nNovember 24, 1975\nAs the recession abates, the cost of health care will\ncome right to the top of major issues.\nPolls so far show people are to the right of center\non most issues except health. On health, they go all the\nway left and believe the Federal government ought to provide\nsome kind of health insurance.\nOn questions relating to whether they would receive better\nmedical care under private insurance programs or government\ninsurance programs, they strongly favor government health\ninsurance.\nIn brief, people want to walk right in and get the best of\nhealth care and they are looking to the Federal government\nfor health.\nTELEPHONE CONVERSATION WITH BOB TEETER\nNovember 24, 1975\nAs the recession abates, the cost of health care will\ncome right to the top of major issues.\nPolls so far show people are to the right of center\non most issues except health. On health, they go all the\nway left and believe the Federal government ought to provide\nsome kind of health insurance.\nOn questions relating to whether they would receive better\nmedical care under private insurance programs or government\ninsurance programs, they strongly favor government health\ninsurance.\nIn brief, people want to walk right in and get the best of\nhealth care and they are looking to the Federal government\nfor health.\nDecember 11, 1975\nMEMORANDUM FOR:\nBO CALLAWAY\nFROM:\nBOB TEETER\nRant\nFRED STEEPER\nSUBJECT:\nConclusions Drawn from National Trends in\nthe President's Approval Rating\nDATA:\nGallup Opinion Index\nContrary to the Phillips, Evans-Novak, et al notion that the President has\nbeen steadily losing ground in 1975, the overall trend line since April\nhas been upward.\nThe President has been consistently stronger with younger voters (under 30)\nespecially the 25-29 year olds than with older voters. With one brief\nexception, the oldest voters (50 and over) have been the weakest age group\nfor the President during the past year. This is obviously unique for a\nRepublican and while it can be of great advantage in the general election,\nit represents a serious problem for the primary. This should re-emphasize\n11\nthe need for the administration to do something for old people in the SOTU\nand to avoid any budget cuts that would impact on them.\n11\nPresident Ford is not receiving the approval from the South that he should.\nHis approval in the South has been about the same as in the other regions\nsince last March. Also, the great majority of the President's decline in\nthe summer and early fall was in the East.\nThe President is doing very well with college educated voters. The source\nof his mediocre levels of approval is the high school educated voter. His\napproval rating among the latter is closer to that of the uneducated voters,\ni.e. poor Democrats, than to the college voters.\nMen reacted very dramatically to the President's strong stand in the Mayaguez\nincident. The President's surge in approval at that time underscores the\nlarge pay-off with men resulting from the President taking a tough stand in\nthe area of international problems and incidents.\nford approval rating\n100\nEast\nMidwest\n80\nSouth\nWest\n70\n60\n50\n40\n30\n20\na s o n d 1 f m a m J I a S o n d I f m a m j I a S o n d\n1974\n1975\n1976\nford approval rating\n100\nMale\nFemale\n80\n70\n60\n50\n40\n30\n20\na s o n d 1 f m a m J J a S O n d j f m a m j I a S O n d\nI\n1974\n1975\n1976\nsource; gallup opinion index\nford approval rating\n100\nWhite\nNon-White\n80\n70\n60\n50\n40\n30\n20\na s o n d I f m a m J I a S o n d J f m a m I j a S o n d\n1974\n1975\n1976\nsource: gallup opinion index\nford approval rating\n100\nCollege\nHigh School\nGrade School\n80\n70\n60\n50\n40\n30\n20\na S O n d J f m a m J J a S O n d J f m a m j I a S o n d\n1974\n1975\n1976\nsource; gallup opinion index\nToΓa approval rating\n100\nRepubl ican\nIndependent\nDemocrat\n80\n70\n60\n50\n40\n30\n20\na S o n d I f m a m 1 I a S O n d I f m a m I 1 a S o n d\nI\n1974\n1975\n1976\nsource: gallup opinion index\nford approval rating\n100\nUnder 30\n30-49 years\n50 and older\n80\n70\n60\n50\n40\n30\n20\na S O n d I f m a m J J a S O n d j f m a m I j a S o n d\n1974\n1975\n1976\nsource; gallup opinion index\nford approval rating\n100\nSouthern Democrat\nOther Democrat\n80\n70\n60\n50\n40\n30\n20\na S O n d I f m a m J I a S o n d I f m a m j I a S O n d\n1974\n1975\n1976\nsource; gallup opinion index\nford approval rating\n100\nProtestant\nCatholic\n80\n70\n60\n50\n40\n30\n20\na S o n d I f m a m j I a S o n d 1 f m a m I I a S o n d\n1974\n1975\n1976\nsource; gallup opinion index\nford approval rating\n100\nUnion\nNon-union\n80\n70\n60\n50\n40\n30\n20\na S o n d J f m a m I I a S o n d 1 f m a m j I a S O n d\n1974\n1975\n1976\nsource; gallup opinion index\nDecember 12, 1975\nMEMORANDUM FOR:\nB0 CALLAWAY\nFROM:\nBOB TEETER\nRunt\nSUBJECT:\nBill Signing/Vetoes\nWith three tough bill-signings or vetoes coming up, it is critical\nthat the President realize whatever advantages there are in the\npositions he takes on each of these three issues. One of the\nproblems over the past few weeks is that when the President takes\na position or action, he seems to lose ground with not only the\ngroups who are opposed to that action, but those who favor it.\nClearly, this was the case with New York. The President is being\nperceived as having bailed New York out when he said he wouldn't,\nand is not getting any advantage for having forced more changes\nand reforms to take place than almost anyone possible.\nUnless we are careful, this is going to be the case with the\ncommon situs and energy bills. If he vetoes common situs, the\nunions are going to be mad and the business people are not going\nto be particularly happy because they had to fight so hard to turn\nhim around when they thought he should have been on their side\nfrom the beginning. If he does veto it, it has got to be done\nwith an interpretation of how his veto will help individual citizens\n(keeping the price of housing down, and helping rejuvenate the\nconstruction industry) and not because he is anti-union or pro\nbig-business. It may, however, be an opportunity to take a crack\nat big unions and a way to prevent the over-concentration of power\nin big unions.\nIf he signs. the energy bill, it has got to be done with the inter-\npretation of accomplishing some of the things he has proposed while\nhelping the consumer by holding prices down during economic recovery.\nAnd it is also an opportunity to take a crack at the big oil companies\nwho everybody dislikes. This would also provide some balance to the\nanti-union interpretation of a common situs veto. The key, in my\nopinion, to the anti-bigness or concentration of power theme, IS\nbalance. It can't look like he is using this idea as a means to go\nafter one group more than the other. The President needs to be per-\nceived as being against the concentration of power whether it is in\nbig government, big unions, or big business.\nHe also needs to be careful when taking on the unions not to become\nanti-\"the working man\". While only slightly more than half of those\nwho make their living by manual labor belong to unions, many of them\nidentify with union causes.\nWe also need to get commitments for the active, vocal support of\nthose who agree with what the President does on these bills after\nhe acts. Whatever position he takes, there are groups and\nindividuals who will support and interpret positively what he did.\nIn summary, we are not getting any political advantage from the\npositions the President is already taking and have got to begin\nto do so now. This is not achieved by interpreting every action\nas a middle-to-moderate position which results in everybody\nthinking you are not doing enough for them, but rather by doing\nsomething that will make a group of citizens happy and add them\nto the constituency. The people who are opposed to the action\nare going to be mad regardless of the explanation.\nDecember 11, 1975\nMEMORANDUM FOR:\nB0 CALLAWAY\nFROM:\nROBERT TEETER\nBut\nSUBJECT:\nMomentum\nThe Gallup Poll is a further indication that we have a serious\nmomentum problem. However, in attempting to slow Reagan down\nand regain the momentum for the President, there are several\nthings we should keep in mind.\n1. Without a Mayaguez or something comparable that we\ndon't see in the immediate future, there is probably no\none thing the President can do to himself to turn\nthis situation around. Moreover, we ought not to\nbe looking for something spectacular but rather\ndevelop a plan in conjunction with the White House\nto work our way out of this problem over the next\nsix weeks.\n2. The Christmas lull may well be the best thing we\nhave going for us in that it should blunt Reagan's\nmomentum and give us the opportunity to start anew\nafter the first of the year. However, what the\nPresident does over Christmas may be significant.\nWhatever he does should be seen as working at the\nPresidency and if he goes to Colorado for Christmas,\nit should be for a minimum amount of time, the family\ntradition and family get-together aspect emphasized,\nand it be seen as a working vacation.\n3. We need people out talking about the President,\nexplaining, agreeing with, and praising his actions.\nMost of the things that need to be said about the\nPresident are things he can't say himself. There\nneeds to be a planned series of speeches, interviews,\netc., over the next two or three months by admin-\nistration officials and other public figures talking\nabout President Ford, what he is trying to do and what\nhe has accomplished. This needs to be happening in\nthe various regions of the country every day during\nthe early months of next year.\n4. It may be time for us to help put the bright light on\nReagan. No one yet has really gone after his record\nas Governor of California or his 90 billion dollar\nproposal which most of the press people recognize as\nunwise, unworkable and a political blunder. While the\nPresident certainly shouldn't do this and the majority\nof it should be reserved until after the new year, I\nthink we need one recognized, respected public figure\nto make a tough, blunt statement on just what Reagan's\nrecord is and what he might do to the country, let\nalone the Republican Party before Christmas. This\nperson should not be directly connected with the\nPresident Ford Committee nor should he be seen as a\nmember of the liberal wing of the Republican Party.\nHe should be someone like Laird or Rogers Morton.\nOne further note is that the President's political travel is going\nto get blamed (and probably rightly) for a share of this downturn.\nIt is my belief that it is not the fact that he traveled as much\nas he did during the past few months as much as what he said and\nhow he said it that hurt him. I think he could have made most of\nthe trips and gone to most of the fund-raisers if he would have\navoided the partisan rhetoric and talked to the country as\nPresident in each of these appearances rather than to the narrow\npartisan audiences. This is easy to say with the benefit of\nhindsight, but I think it once again points out how very\nimportant style of leadership, that is the way he does what he\ndoes, is to his perception. Also the fact that anything he\ndoes is seen and heard by the entire country, not just his\nactual audience or those who live in the region he happens\nto be in.\nMEMORANDUM\nTo: Bo Callaway\nFrom: Robert Teeter\nRunt\nDate: December 9, 1975\nFor the record. After looking over the data from the NBC Poll and talking\nto Bud Lewis who conducted it, I think there are three reasons for the\ndiscrepancy between the earlier Gallup data.\n1) The question was different. The NBC Poll asked who Republicans\npreferred to have as the nominee and the Gallup Poll asked who\nthey would vote for.\n2) The Republican sample was very small -- only 256 out of a\ntotal sample of 1,066. This incidentally, was not mentioned\non the air.\n3) By far the most significant reason is the method of filtering\nRepublicans they used. They only accepted registered Republicans\ninto their sample which systematically excluded Republicans in\nall those states who do not have party registration, many of\nwhich are undoubtedly strong Ford states (Michigan, Illinois).\nThis undoubtedly was a mistake and I am sure Lewis recognizes\nit. However, as a result of my conversations with him, our\nrelations are pretty good and I think the best course of\naction is to maintain a relationship with him rather than\nattack them publicly.\nMEMORANDUM\nTo: Bo Callaway\nFrom: Robert Teeter\nRUT\nDate: December 5, 1975\nIt is becoming apparent to me that while the idea of the President's\n28 billion dollar tax and budget cut is popular and will help him politically,\nit will not win the election. The major reason for this is, it like several\nof the President's recent programs don't do anything for anybody even though\nthere is majority agreement with them. They all cut back and take something\naway from people rather than given them anything or do anything positively\nfor them. As Lloyd Free pointed out Monday, there is a lot of evidence\nthat many successful politicans get that way by talking conservatively and\nacting liberally.\nI think the President needs to have a series of proposals and programs that\ndo something for individual citizens to help them make their lives better.\nI recognize the economic realities of not being able to add major programs\nto the budget next year, but I am sure that we can find a series of things\nthat the administration can do or propose to Congress that will help\npeople that don't have large price tags attached.\nIt would be helpful if we could come up with a number of programs that would\ntogether form a theme for the administration for next year and for the cam-\npaign. One possibility might be to come up with proposals in the area of\nde-regulation, privacy, anti-trust and others that would increase competition,\nlimit large institutions of all kinds and thereby help individuals. As I\nhave pointed out previously, the levels of alienation and cynicism are at\nan all-time high and are directed at most major institutions. Moreover, when\nquestioned closely, most people feel the problem with these institutions is\nthat they have become too big. I think this anti-bigness, anti-concentration\nof power theme might be a good one for the administration for several reasons.\nMost importantly, it fits the tenor of the times, is consistent with Republican\nprinciples and would not cause us any problems in the primaries. It is a\ntheme into which we could fit the President's budget cutting proposals and\nit is one which can have balance. That is, if the general theme is to\nattack the concentrations of power, we can build in programs to limit big\ngovernment, big unions, big businesses and other large institutions and\nnot appear to be one-sided. Also, we can find an example of how all of\nthese proposals ultimately serve to help individual citizens and consumers.\nWhatever theme we decide on, I think there are several elements we could\nkeep in mind in presenting it.\nFirst, it ought to have the element of hope. Hope has been the basis for\nsuccessful politics for a long time and while people want less government\nthey also want change. While this is no time to overpromise or raise\nexpectations above reality, we ought to try to give people some hope that\nthings can and will change for the better with Gerald Ford as President.\nSecond, whatever proposals we make, we ought to remember that two good\ngeneral rules of politics are that it is impossible to over-simplify\nproposals or to repeat them too often. Also, we need to find examples\nof how individuals have been hurt by. specific situations and how our\nproposed changes will help individuals. For example, should we decide\nto do something with the privacy issue, I am sure we can find a number of\nexamples where individuals, not just public figures, have been wronged by\nthe bureaucracy or some computer system and that the President's program\nwill correct.\nAnother area that needs attention is that we are not getting enough political\nmileage out of the proposals and actions that the Administration is already\ntaking. The President has made a series of comprehensive proposals in the\ncrime area, which is an issue of great concern to voters, including a prop-\nosal for mandatory sentencing. Yet there is no evidence that the President\nhas gotten any support for this or that he is identified with it. The\nproposals were sent to Congress, he made one speech in Sacramento, which\nAT\ngot lost in the Fromme incident, and we haven't done anything with it\nsince then. In the last few weeks, the FTC has floated the idea of an\nDorn\nanti-trust action against General Motors and taken action against the\nAmerican Pharmaceutical Association which if successful would lower the\nBrones\nprice of prescription drugs and yet the President has in no way been\nidentified with either of these. All of these proposals could be inter-\nco\npreted to help individuals. Also remember, there is no evidence anywhere\nthat to be anti-big business is to be anti-Republican.\nAnother example is that if he decides to sign the energy bill, we ought\nto get some credit for being against the big oil companies. There is\nabsolutely no support for the oil companies and there is wide-spread public\nbelief that they were and are part of the cause of the energy crisis and\nincreased gasoline prices.\ncuw\nm\nOver Everynem freen street un baket. was\nand\nwitned\ndur\ncrime\nE\npaper\nto\ncommit\nFORD is LIBRAR\nMEMORANDUM\nTo: Bo Callaway\nFrom: Robert Teeter\nRut\nDate: December 8, 1975\nWe have examined all the public and available private data for the full-\nterm of the Ford Presidency for the purpose of identifying the current and\npotential Ford constituency. While it is impossible to analyze this subject\nin as much detail as need be until the national poll is completed, the public\npolling data does give us some insight into just where the President's current\nsupport is now.\nThe most important finding is that there is no unique Ford constituency\nindependent of that of a normal or traditional Republican President with\none exception.\nThe President's approval rating and ballot strength come largely from voters\nthat would be expected to support a Republican President. This is not to say,\nhowever, that we are in serious trouble because Republicans constitute a small\nminority of the electorate but rather says that he will win the election with\nthe same coalition of states and voters within those states that other winning\nRepublicans have had. He will not win by creating a unique constituency of\nvarious special groups of voters as Nixon did in 1972. It is an established\nfact that in most states, various Republicans who win regardless of their\nideological or other differences do, in fact, get their support from the same\ngeneral constituency.\nEven though one winning Republican candidate may get 60% and another only\n51%, they tend to get the same proportion of their support from the same\nplaces. One just does better with all groups than the other. For example,\nin Pennsylvania, Scranton, Schafer, Scott and to a lesser degree Schweiker,\nall win the state with about the same coalition. The same is true for Olgivie\nand Percy in Illinois.\nThe one exception is that for a Republican, he does have unique strength\namong younger voters (18-35) and it appears that this younger voter strength\nis fairly solid and can be conducted throughout the election. Apparently\nthe reasons for it are the perception of the President's personal qualities\nand a positive perception of his family.\nThe important point is that the President will win the election by carrying\nthe large swing states and will carry each of these states individually with\napproximately the same coalition of voters that other Republicans who have\nwon statewide in those states have had rather than with some unique demo-\ngraphic constituency.\nThis means that for most swing states, the strategy will be to get at least\n90% of the Republicans, 60%-65% of the ticket-splitters or swing voters and\n10%-15% of the Democrats. It also means that we can best identify the priority\nareas in these states by voting analysis rather than demographic analysis.\nObviously, then the ticket-splitters in the states become our target voters.\nIn most of middle-to-large states there are now two groups of ticket-splitters\nwe need to be concerned with. The first is a group of voters who tend to\nhave slightly higher incomes, be slightly better educated, and are generally\nslightly more white-collar than the average voters. These voters tend to live\nin the middle-sized communities and suburban areas and are generally in the\nupper-middle, socio-economic class. They have been splitting their ticket for\nsome time, think of themselves as good government voters, formerly were\nmoderate to liberal on most domestic issues but have become more conservative\non economic and some social issues such as busing. They also tend to be\nsomewhat younger than the average voters (under 45).\nBeginning in about 1968, a second group of voters began to split their tickets.\nThis group is about the same age as the first but is somewhat lower on the\nsocio-economic scale. They tend to be blue-collar and are generally people\nwho make their living through manual labor. They come from a Democratic back-\nground and still vote for more Democrats than Republicans. Many of them\nsplit their ticket for the first time in 1968 to vote for Wallace and then\nagain in 1972 to vote either for Nixon (or against McGovern). This group is\nmore conservative than the first on the social issues but are for a greater\ndegree of government involvement in the economy.\nThis group has been variously interpreted as the new majority, periferal\nurban ethnics, and by a number of other demographic descriptions. While\nsome of these descriptions may be demographically correct, none of them\naddress the reason these people have begun to split their ticket. That\nis, the one common characteristic between both groups of ticket-splitters\nis that they are made up of people who have moved up a social class in\ntheir own lifetime. They are almost all people who are a social class\nhigher than their parents were. Even though many of these voters may be\nethnic Catholics in the east, it is not either their ethnicity or\nCatholicism that makes them ticket-splitters. There are voters of the\nsame social class who split their ticket for the same reasons in Georgia,\nand Iowa and California, but who do not have the same demographic char-\nacteristics as their counterparts in Massachusetts, New York, or New Jersey.\nDemographic information is useful, however, in that we have found the past\nthat if we can identify the demographic characteristics of a ticket-splitter\nand they can find an area with similar demographics, but rather ticket-\nsplitting ways go in and cause ticket-splitting with an introduction of\nintensive campaign effort.\nBecause of their age, many ticket-splitters are parents and interested in\nissues that have to do with children, with home ownership, and with job\nopportunities. They are generally the people who want to protect what\nthey have gained but are not opposed to the government helping others\nas long as they don't perceive it as hurting themselves.\nThe current national study will give us detailed information on the current\nFord constituency potential but not realized Ford support at the issue\nMEETING WITH BOB TEETER\nFRIDAY, December 19, 1975\nRoosevelt Room\n10:00 a.m."
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