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Brunch Honoring Representative William J. Scherle, Council Bluffs, IA, September 7, 1968
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4526154
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Brunch Honoring Representative William J. Scherle, Council Bluffs, IA, September 7, 1968
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Gerald R. Ford Congressional Papers
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Presidential campaigns
Vietnam War, 1961-1975
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1968-09-30
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1968
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The original documents are located in Box D25, folder "Brunch Honoring Representative
William J. Scherle, Council Bluffs, IA, September 7, 1968" of the Ford Congressional
Papers: Press Secretary and Speech File at the Gerald R. Ford Presidential Library.
Copyright Notice
The copyright law of the United States (Title 17, United States Code) governs the making of
photocopies or other reproductions of copyrighted material. The Council donated to the United
States of America his copyrights in all of his unpublished writings in National Archives collections.
Works prepared by U.S. Government employees as part of their official duties are in the public
domain. The copyrights to materials written by other individuals or organizations are presumed to
remain with them. If you think any of the information displayed in the PDF is subject to a valid
copyright claim, please contact the Gerald R. Ford Presidential Library.
NOTES FOR COUNCIL BLUFFS, IOWA
The makeup of Scherle's district, the Iowa Seventh,
is overwhelmingly agricultural and conservative,
traditionally Republican. It is farm and agriculture-
related. Council Bluffs is 35 miles away from Scherle's
home town of Henderson, Ia. Scherle himself is a farmer.
Although he is not a member of the Ag Committee, he is
on the House Republican Task Force on Age His committee
is Education and Labor, and he has a healthy record in
support of school legislation. Scherle stresses law and
order, X sound fiscal policies, and says he is "responsive
to the will of the people" in his district. He sharply
26 IOWA NOTES
criticizes Orville Freeman, who is no favorite in the
district. YOU MIGHT REMARK THAT BILL SCHERLE WILL NOT
SLIDE, SLIP XXXXNCK AND DUCK ON THE ISSUES, AS FREEMAN
ADVISED DEMOCRATIC CONGRESSIONAL CANDIDATES TO DO IN THE
1966 ELECTION. The seventh district is a great corn
producer, now suffering the effects of both floods and
drought and getting federal payments as a result. So the
people are gloomy. They take the federal payments but
they are unhappy with the Johnson-Humphrey Administration.
36 IOWA NOTES
A clue to their thin king is Scherle's record. He
voted for the one-year extension of the Administration's
farm program, against the combination tax increase-spending
cut package, against the $20,000 limit on
farm subsidies, against foreign aid.
Agnew has appeared in Cedar Rapids, Ia., Sept. 4; Nixon
is due therexemz6x in Des Moines on Sept. 14, I believe.
GERALD
Iowans have just voted in their primary, and Scherle will
fill you in on what names to mention in your speech...like
maybe Mr. Stanley, the GOP candidate for the Senate.
4/ IOWA NOTES
THEY DON'T CALL HUBERT HUMPHREY 'HURRICANE HUBERT' JUST
THEY SAY
BECAUSE HE TALKS A MILE A MINUTE. JUST WAIT A WHILE
AND THE WIND WILL SHIFT.
*****
MOST AMERICANS ARE FED UP WITH THE JOHNSON*HUMPHREY
ADMI ISTRATION. SOME OF THOSE FED*UP AMERICANS ARE
AND
PLANNING TO VOTE FOR GEORGE WALLACE, XEX THE LAST THING
IN THE WORLD THEY WANT IS FOR HUBERT HUMPHREY TO BECOME
PRESIDENT OF THE UNITED STATES. YET E VERY
5/ IOWA NOTES
WALLACE VOTE CAST BY SOMEONE WHO XXXX IS OPPOSED TO
HUBERT HUMPHREY IS REALLY A VOTE FOR HUMPHREY. I SAY THAT
BECAUSEXT IT IS A VOTE THAT OTHERWISE
WOULD GO TO RICHARDNXX NIXON. THE BIGGER THE VOTE FOR
STRONGER
GEORGE WALLACE, THE THE CHANCE THAT HUBERT HUMPHREY
MIGHT BECOME
THE NEXT PRESIDENT OF THE UNITED STATES.
WALLNEE
HER I THINK A LOT OF PEOPLE WHO NOW ARE WEARING WALLACE
BUTTONS ARE GOING TO REALIZE THAT BEFORE NOV. $ 5--AND X
THEN THEY'RE GOING TO PULL OFF THOSE BUTTONS AND PULL THE
LEVER FOR DICK NIXON. ######
6/ IOWA NOTES
Jerry, the pitch that химак in many areas a vote for
George wa lace is really a vote for Hubert Humphrey has
been used by Guy VanderJagt--and he says it has been
very successful. He tells the story about a gu fellow
who listened to him (Guy) give this argument at a
luncheon club meeting in the Ninth District and then
pulled off his Wallace button and tossed it on the table.
House GOP
It might be well to have a meeting of the leadership and
key staff people handling public relations to discuss the
Wallace threat and what to do about it.####
Distribution: 20 Capies to Iowa 9/5/68
20 Capies Mr. Ford
Moffice Copy
CONGRESSMAN
NEWS
GERALD R. FORD
HOUSE REPUBLICAN LEADER
RELEASE
--FOR RELEASE IN SATURDAY PM's--
September 7, 1968
Excerpts from a Speech by Rep. Gerald R. Ford, R-Mich., Minority Leader of the
U.S. House of Representatives, at a brunch honoring Rep. William J. Scherle,
R-Ia., at 11:30 a.m. Saturday, Sept. 7, 1968, at Council Bluffs, Ia.
I have always enjoyed speaking in farm areas because farm people talk straight
and they want you to talk straight to them.
It was the farmers of America who first saw the holes in the phony facade of
Lyndon Johnson's Great Society. And it's just as sure that the farmers of America
won't fall for the "New Day" that Lyndon Johnson's sidekick and heir, Hubert
Humphrey, has begun talking about.
You won't fall for it because Hubert's New Day could be just like yesterday --
or worse.
Chances are that Hubert Humphrey's New Day would bring more of the same. Is
that what you want?
Do you want four more years of Vietnam?
Do you want four more years of a farm cost-price squeeze that forces parity
down to 73 and makes the farmer the Forgotten Man of modern America?
Do you want four more years of a crime wave that has risen nine times faster
than the population?
Do you want four more years of the riots that have resulted in more than 200
deaths and more than $800 million in property damage?
No, of course you don't. And that is why the voters of America will clean
house, from top to bottom, in November.
They want the truth. They want action. They want a change. They want men
who tell it to them straight like Dick Nixon and Bill Scherle.
A few people told the truth at the Democratic convention in Chicago, but
they didn't get very far. For instance, there was the fellow carrying the sign
that said: "There are two sides to every question, and Hubert Humphrey is on both
of them." I would add a postscript. Hubert is on both sides until Lyndon Johnson
decides.
Let me give you an example. You'll remember that Hubert visited Vietnam and
-
called the war there a Great Adventure. Then just before the convention in Chicago
he allowed as how his position on Vietnam was quite similar to that of the late
Sen. Robert F. Kennedy although some time ago Kennedy advocated a coalition
FORD
government in Vietnam and Humphrey promptly said this was like putting a fox in
LIBRARY
(more)
-2-
the chicken coop with the chickens. During the Democratic Party platform hearings,
Humphrey moved toward a compromise with Sen. Eugene McCarthy on Vietnam and then
backed off when Lyndon Johnson gave a hawkish speech at the VFW convention in Detroit.
When last heard, Humphrey was muttering something about the policies of tomorrow
and the policies of yesterday.
What America wants is the truth. And we've never been told the truth on
Vietnam or anything else by the Johnson-Humphrey Administration -- except of course
when Lyndon Johnson very frankly remarked on June 30, 1966, in Des Moines, that
"when folks start talking to you about inflation, you can tell them that is some-
thing that you only have to worry about in Democratic Administrations."
That, my friends, is the truth
even if the words were spoken in jest.
It's no joke that federal spending has nearly doubled under the Democrats in
the last eight years.
It's no joke that the cost of living is rising at a record clip the sharpest
climb in the last 11 years.
It's no joke that on top of that you and all other Americans have to pay
10 per cent more income tax this year -- a Johnson-Humphrey tax increase piled on
top of Johnson-Humphrey intlation.
It's no joke that interest rates are the highest in a hundred years.
It's no joke that in 1967 farm production costs were $34.4 billion -- 70 per
cent of gross farm income and 81 per cent of the value of farm products sold.
It's no joke that the Johnson-Humphrey-Freeman Administration made the farmer
the scapegoat of inflation in the 1966 election although the farmer is one of
the chief victims of Johnson-Humphrey-Freeman inflation.
It's no joke that since the 1957-59 period prices received by farmers have
risen only 8 per cent while prices paid by farmers have jumped 21 per cent.
It's no joke that President Johnson devoted only one sentence to agriculture
in his 1968 Economic Report to the Congress.
The truth is that never before have American farmers produced so much and
been paid so little for it and Republicans are going to put that situation to
rights.
The truth is that the Johnson-Humphrey Administration has created a Farm
Opportunity Gap (FOG) which shuts the farmer out from his fair share of the
fruits of our economy.
Let's have nothing to do with Hubert Humphrey dreams of a New Day that will
produce nothing but fog. On November 5 let's take the first long step, together
with Dick Nixon and Bill Scherle, toward the kind of a country that you and all
other law-abiding, hard-working Americans deserve. Let's put America's house in
order -- fiscal order, international order, and order in the streets through
justice under law. Let's end the long years of Johnson-Humphrey fouled-up
mismanagement.
America needs your help.
###
O Copy
CONGRESSMAN
NEWS
GERALD R. FORD
HOUSE REPUBLICAN LEADER
RELEASE
--FOR RELEASE IN SATURDAY PM's--
September 7, 1968
Excerpts from a Speech by Rep. Gerald R. Ford, R-Mich., Minority Leader of the
U.S. House of Representatives, at a brunch honoring Rep. William J. Scherle,
R-Ia., at 11:30 a.m. Saturday, Sept. 7, 1968, at Council Bluffs, Ia.
I have always enjoyed speaking in farm areas because farm people talk straight
and they want you to talk straight to them.
It was the farmers of America who first saw the holes in the phony facade of
Lyndon Johnson's Great Society. And it's just as sure that the farmers of America
won't fall for the "New Day" that Lyndon Johnson's sidekick and heir, Hubert
Humphrey, has begun talking about.
You won't fall for it because Hubert's New Day could be just like yesterday --
or worse.
Chances are that Hubert Humphrey's New Day would bring more of the same. Is
that what you want?
Do you want four more years of Vietnam?
Do you want four more years of a farm cost-price squeeze that forces parity
down to 73 and makes the farmer the Forgotten Man of modern America?
Do you want four more years of a crime wave that has risen nine times faster
than the population?
Do you want four more years of the riots that have resulted in more than 200
deaths and more than $800 million in property damage?
No, of course you don't. And that is why the voters of America will clean
house, from top to bottom, in November.
They want the truth. They want action. They want a change. They want men
who tell it to them straight -- like Dick Nixon and Bill Scherle.
A few people told the truth at the Democratic convention in Chicago, but
they didn't get very far. For instance, there was the fellow carrying the sign
that said: "There are two sides to every question, and Hubert Humphrey is on both
of them." I would add a postscript. Hubert is on both sides until Lyndon Johnson
decides.
Let me give you an example. You'll remember that Hubert visited Vietnam and
called the war there a Great Adventure. Then just before the convention in Chicago
he allowed as how his position on Vietnam was quite similar to that of the late
Sen. Robert F. Kennedy -- although some time ago Kennedy advocated a coalition
government in Vietnam and Humphrey promptly said this was like putting a fox in
(more)
-2-
the chicken coop with the chickens. During the Democratic Party platform hearings,
Humphrey moved toward a compromise with Sen. Eugene McCarthy on Vietnam and then
backed off when Lyndon Johnson gave a hawkish speech at the VFW convention in Detroit.
When last heard, Humphrey was muttering something about the policies of tomorrow
and the policies of yesterday.
What America wants is the truth. And we've never been told the truth on
Vietnam or anything else by the Johnson-Humphrey Administration -- except of course
when Lyndon Johnson very frankly remarked on June 30, 1966, in Des Moines, that
"when folks start talking to you about inflation, you can tell them that is some-
thing that you only have to worry about in Democratic Administrations."
That, my friends, is the truth
even if the words were spoken in jest.
It's no joke that federal spending has nearly doubled under the Democrats in
the last eight years.
It's no joke that the cost of living is rising at a record clip the sharpest
climb in the last 11 years.
It's no joke that on top of that you and all other Americans have to pay
10 per cent more income tax this year -- a Johnson-Humphrey tax increase piled on
top of Johnson-Humphrey inflation.
It's no joke that interest rates are the highest in a hundred years.
It's no joke that in 1967 farm production costs were $34.4 billion -- 70 per
cent of gross farm income and 81 per cent of the value of farm products sold.
It's no joke that the Johnson-Humphrey-Freeman Administration made the farmer
the scapegoat of inflation in the 1966 election although the farmer is one of
the chief victims of Johnson-Humphrey-Freeman inflation.
It's no joke that since the 1957-59 period prices received by farmers have
risen only 8 per cent while prices paid by farmers have jumped 21 per cent.
It's no joke that President Johnson devoted only one sentence to agriculture
in his 1968 Economic Report to the Congress.
The truth is that never before have American farmers produced so much and
been paid so little for
it
and Republicans are going to put that situation to
rights.
The truth is that the Johnson-Humphrey Administration has created a Farm
Opportunity Gap (FOG) which shuts the farmer out from his fair share of the
fruits of our economy.
Let's have nothing to do with Hubert Humphrey dreams of a New Day that will
produce nothing but fog. On November 5 let's take the first long step, together
with Dick Nixon and Bill Scherle, toward the kind of a country that you and all
other law-abiding, hard-working Americans deserve. Let's put America's house in
order -- fiscal order, international order, and order in the streets through
justice under law. Let's end the long years of Johnson-Humphrey fouled-up
mismanagement.
America needs your help.
###
-2-
the chicken coop with the chickens. During the Democratic Party platform hearings,
Humphrey moved toward a compromise with Sen. Eugene McCarthy on Vietnam and then
backed off when Lyndon Johnson gave a hawkish speech at the VFW convention in Detroit.
When last heard, Humphrey was muttering something about the policies of tomorrow
and the policies of yesterday.
What America wants is the truth. And we've never been told the truth on
Vietnam or anything else by the Johnson-Humphrey Administration -- except of course
when Lyndon Johnson very frankly remarked on June 30, 1966, in Des Moines, that
"when folks start talking to you about inflation, you can tell them that is some-
thing that you only have to worry about in Democratic Administrations."
That, my friends, is the truth
even if the words were spoken in jest.
It's no joke that federal spending has nearly doubled under the Democrats in
the last eight years.
It's no joke that the cost of living is rising at a record clip the sharpest
climb in the last 11 years.
It's no joke that on top of that you and all other Americans have to pay
10 per cent more income tax this year -- a Johnson-Humphrey tax increase piled on
top of Johnson-Humphrey inflation.
It's no joke that interest rates are the highest in a hundred years.
It's no joke that in 1967 farm production costs were $34.4 billion -- 70 per
cent of gross farm income and 81 per cent of the value of farm products sold.
It's no joke that the Johnson-Humphrey-Freeman Administration made the farmer
the scapegoat of inflation in the 1966 election although the farmer is one of
the chief victims of Johnson-Humphrey-Freeman inflation.
It's no joke that since the 1957-59 period prices received by farmers have
risen only 8 per cent while prices paid by farmers have jumped 21 per cent.
It's no joke that President Johnson devoted only one sentence to agriculture
in his 1968 Economic Report to the Congress.
The truth is that never before have American farmers produced so much and
been paid so little for it
and Republicans are going to put that situation to
rights.
The truth is that the Johnson-Humphrey Administration has created a Farm
Opportunity Gap (FOG) which shuts the farmer out from his fair share of the
fruits of our economy.
Let's have nothing to do with Hubert Humphrey dreams of a New Day that will
produce nothing but fog. On November 5 let's take the first long step, together
with Dick Nixon and Bill Scherle, toward the kind of a country that you and all
other law-abiding, hard-working Americans deserve. Let's put America's house in
order -- fiscal order, international order, and order in the streets through
justice under law. Let's end the long years of Johnson-Humphrey fouled-up
mismanagement.
America needs your help.
###