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OCR Page 1 of 50THE PRESIDENT HAS SEEN
POLITICAL MEDIA ANALYSIS
September 14, 1972
The Administration dominated the news yesterday and this morning. On
balance the day was probably ours. In terms of hard news, unrelated
directly to the campaign, the massive trade deal reportedly being worked
out with the Soviets by HAK got major mention last night, and leads some
Eastern papers this morning. In Philly, it led, topping McGovern's
appearance there. McGovern's political news in both press and television
was as light as we have seen it in a week. However, McGovern continues
to get excellent wire copy from his swing with Teddy Kennedy.
FOR OUR SIDE Maurice Stans' spirited attack on the Banking and
Currency charges against him for the first time, in our view, "personalized"
the story to our benefit. Her was an individual fighting back, defending
his integrity against malicious charges a more sympathetic posture,
in our judgment, than some of our other responses in the Watergate affair.
It was Story Number One on the networks last night. Further, Maggie
Heckler did a fine job on butting in on Mr. Patman on camera, for which
she deserves kudos from us. Our charges against O'Brien, in counter-suit,
were well played also. On the down side, the Democrats claim another
bug found at Watergate.
On television we got a good report on the surrogates, marred only by Rather's
customary debunking, along with the story. Also Garrick Utley for NBC
put on a piece on a blue-collar Ohio town, leaning Nixon, that could have
been produced by Trelevan & Associates.
In addition to Henry's arrangements with the Russians, many papers front-
page large China wheat deal. On the down side, HKSmith was negative on
states versus cities aspect of revenue sharing, opposed to it, and Saxbe's
attack on our "no new taxes" pledge was no help got good wire and press
play.
Another very negative story shaping up is this morning's Wall Street Journal
lead piece that Department of Agriculture kept secret a report that Soviet
harvest was dismal. Had farmers had this in hand, they could have swung
a better deal on their grain with Soviets. This piece is grist for the mill
of McGovern.
ON THEIR SIDE McGovern contined to get excellent wire play, very
positive on crowds and enthusiasm, and "turning the corner. 11 (Though
facts would not seem to altogether substantiate this, wehn reading the numbers.)
On down side, Sperling has another good piece for our team this
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