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Private Sector Initiative Miscellaneous 1983 Incoming to MKD from Jim Coyne (3)
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Ronald Reagan Presidential Library
Digital Library Collections
This is a PDF of a folder from our textual
collections.
Collection: Deaver, Michael
Folder Title: Private Sector Initiatives
1983 Miscellaneous 1983 Incoming to
MKD from Jim Coyne (3)
Box: 53
To see more digitized collections
visit: https://reaganlibrary.gov/archives/digital-library
To see all Ronald Reagan Presidential Library inventories
visit: https://reaganlibrary.gov/document-collection
Contact a reference archivist at: [email protected]
Citation Guidelines: https://reaganlibrary.gov/citing
National Archives
Catalogue: https://catalog.archives.gov/
THE washington WHITE HOUSE to
TO: Donna
sidall
FROM:
MICHAEL K. DEAVER
Assistant to the President
Deputy Chief of Staff
Information
Action
lets do a phone meuro
for the President on
the item he mentions,
I
THE WHITE HOUSE
WASHINGTON
TO: Rd
FROM:
MICHAEL K. DEAVER
Assistant to the President
Deputy Chief of Staff
Information
Action
pls give to RR
for his info
RONALD REAGAN LIBRARY
TRANSFER/PARALLEL/OVERSIZE FILE SHEET
Please circle "preservation" (put in AV, etc.), "classified" (parallel filed in
vault/annex), "collection" (misfile, provenance), "RD/FRD" (parallel file),
"NATO" (parallel file), "SAP" (parallel file).
PRESERVATION CLASSIFICATION COLLECTION RD/FRD NATO SAP
FROM: Collection DeAver, MichAel K: File,
Series IV Subject File
File Folder Title/Casefile #/NSC # Private Sector INitiAtives 1983
MiscellAneow 1983 Incoming to MKD from Jim Coyve (3)
Box Number 55
Description of Material:
Memo, James K. Coyne to MichAel K. DeAver,
8/5/1983, 2p. (u/notations)
TO:
Presidential HANdwriting File:
Collection:
STAFF Member ANd Office Files
Series:
File Folder Title/Casefile #/NSC # Private Sector Initiatives 1983
MiscellAneous 1983 Incoming to MKD From Jim Coyne (3)
Box Number: 55
Transferred by: K. BARTON
Date:
6/27/11
NEED ONE COPY IN ORIGINAL LOCATION
SECOND COPY WITH ITEM PARALLEL FILED OR TRANSFERRED
THIRD/FOURTH* COPY FOR COLLECTION FOLDERS - * IF TRANSFERRING TO/FROM TWO
COLLECTIONS
S:\ARCHIVES\Forms\Transfer sheet.docx
Rev. 3/7/2006
Mike I there in 2nd
Grose
PRESERVATION COPY
THE WHITE HOUSE
WASHINGTON
August 5, 1983
any that Achool RR
MEMORANDUM FOR MICHAEL K. DEAVER
that
FROM:
JAMES K. COYNE, SPECIAL ASSISTANT TO THE PRESIDENT
PRIVATE SECTOR INITIATIVES
SUBJECT:
PSI LIGHTS
Warren Center of Learning in Springfield, Ohio -President Reagan
meets with "Nhanny", a vietnamese refugee and her adoptive mother,
Evelyn Heil, and presents them with 2 checks in the amount of $5000
each for the continuation of the Warren Center, a school for
children with severe learning problems. The money was donated by
W. Clement Stone of Combined Insurance in Chicago.
National Center for Therapeutic Riding in Washington, D.C. a
program which Mrs. Reagan is a longtime supporter of, teaches more
than 600 emotionally or physically handicapped how to ride horses.
She has been instrumental in raising private funds for the center.
Belmont Conference - the office of Private Sector Initiatives and
the National Center for Neighborhood Enterprise of Washington,
D.C., sponsored a conference for community program innovators,
government policy makers, and academicians at the Belmont Center in
Maryland on the 27th, 28th and 29th of July. A report on the
findings will soon be published.
CABINET
Small Business Revitalization Program (SBA) - a partnership
announced in 1982 between HUD and SBA, involves the leadership of
Governors in twenty competitively selected states and depends on
the participation of local, elected, business and financial
leaders. To date, 360 business projects have been identified and a
goal to have $500 million in approved loans by December is
realistic.
Strategic Planning for Cities and Counties - HUD recently began a
series with public officials and private sector leaders from Dade
County, Florida, Cincinnati, New Orleans and St. Petersburg, to
identify a process by which public/private collaborative efforts
can help cities to strengthen their local economies and enhance the
local quality of life.
Plain English Project - The Department of Commerce sponsored a
conference for corporate executives to help them recognize the
financial gains in using easy to read contracts, warranties,
insurance policies and other consumer documents.
PRESERVATION COPY
Trade Fair Certification Program - A Department of Commerce program
encourages public/private partnerships for domestic and overseas
export trade exhibitions, completed its first successful year in
June. 57 trade shows have been granted certification and 47 are in
review.
Ronald Wilson Reagan Scholarship - ACTION Agency officials attended
a luncheon in July at the Grant Hyatt Hotel in Illinois to announce
the winners of the Eureka College Scholarship program sponsored by
the private sector.
Touch America Project - the Department of Agriculture has sponsored
an inter-agency, inter-departmental public/private partnership for
youths 14 to 17 years old. This volunteer program matches the
manpower needs of the Forest Service and the National Park Service
with the opportunity needs of youth for education, training and
services.
Agricultural Summit Meeting - over 80 agricultural leaders from the
private sector recently met with USDA officials in a two day
conference discussing domestic and international issues with a
focus on public/private partnerships.
PRIVATE SECTOR
Greater Wichita Food Bank - The Sedgewick County Republican Central
Committee recently sponsored a community food drive with over 800
individual and businesses contributing about 61/2 tons of
non-perishable commodities and over $1000 cash. More than 1600
families were assisted by the effort.
Partnerships in Education - Cornell University will receive more
than $7.5 million from Corning Glass Works, Eastman Kodak, and
Union Carbide over the next six years to create a new biotechnology
Institute. The announcement demonstrates the partnership - rather
than philanthropic - nature of recent business support for higher
education.
Corporate Giving Clubs - Since July 1982, five new clubs have been
established. 926 companies, up from 426 last year, are
participating nationwide. The purpose of the organization is for
corporations to give 2% - 5% of their pre-tax income to charity.
Minuteman Vocational Technical School District, Lexington, Mass -
The Director of Food Service and Training writes to say the
President's position on merit pay and recognition of educators
through master teachership is a policy they have had for the past
six years. Minuteman is an innovative school that has a McDonald's
restaurant, for education, training and school meals, in its
building.
K=539
MINUTEMAN REGIONAL VOCATIONAL TECHNICAL
SCHOOL DISTRICT
Ronald Fitzgerald
Renzo Ricciuti
William Callahan
Superintendent Director
Assistant Director
Principal
758 MARRETT ROAD, LEXINGTON, MASSACHUSETTS 02173-7398 TEL. (617) 861-6500
June 28, 1983
alex
Mr. James K. Coyne
Special Assistant to the President
Good Ed. project
Private Sector Initiatives
The White House
1600 Pennsylvania Avenue
Washington, DC 20500
Dear Jim:
Thank you for your letter of June 13. Enclosed please find two news stories
on May 26, the second June 23. Both stories were considered sufficient
enough for front page coverage which brings me to my point of this letter.
Please give what we are doing consideration because we will need assistance
at the national level to ease this new concept through the multitudes of
regulatory bodies this project faces.
I believe what we are doing is in line with the President's position on
public education and would be glad to serve as an example of how to improve
education without gouging the taxpayers.
Harry Axelrod who is an important fund raiser in Massachusetts for the
Republican party and most likely the person who will submit the best proposal
is in favor of serving as an example of how to improve Public Education
by creating a partnership with industry.
Now that education has become a political subject perhaps our concept is
happening at the right time.
Please advise at your convenience.
Getu Peter Sincerely, Crafts Cutt
Director of Food Service & Training
PC:cb
ACTON
ARLINGTON
BELMONT
BOLTON
BOXBOROUGH
CARLISLE
CONCORD
DOVER
LANCASTER
LEXINGTON
LINCOLN
NEEDHAM
STOW
SUDBURY
WAYLAND
WESTON
MINUTEMAN REGIONAL VOCATIONAL TECHNICAL
SCHOOL DISTRICT
Ronald Fitzgerald
Renzo Ricciuti
William Callahan
Superintendent Director
Assistant Director
Principal
758 MARRETT ROAD, LEXINGTON, MASSACHUSETTS 02173-7398 TEL. (617)861-6500
Massac July 8, 1983
Que
Mr. James K. Coyne
Special Assistant to the President
State File Highlights
Private Sector Initiatives
The White House
copy of Inc. to scholuly
1600 Pennsylvania Avenue
Washington, DC 20500
FYI
Dear Jim:
Minuteman students were in Louisville competing in the VICA competition and
had the opportunity to hear President Regan speak about education.
The President's position on merit pay and recognition of educators through
master teacherships is a policy we have had for the past six years. We have
found it, as the President stated, "to give those who perform at a superior
level additional incentive to continue."
Research, development and improvements to public education for our students
are recognized and I have enclosed our descriptions of merit and master
teachership for your review.
The National Education Association and the American Teachers Federation may
not accept what President Regan is proposing but at Minuteman we have been
doing it for six years and it's working well. It is our position
(administration and teachers) to expand master teacher positions the next
two years.
Please convey to President Regan that his positions are correct and we are
living proof of his convictions that educators will respond if incentives
are available. We are recognized at this school as innovators and leaders
in vocational education at the public school level by our peers.
Enclosed please find information of our latest innovation, "The Energy
House.
"
Sincerely,
Peter Crafts
Director of Food Service
and Training
Enclosure
ACTON
ARLINGTON
BELMONT
BOLTON
BOXBOROUGH
CARLISLE
CONCORD
DOVER
LANCASTER
LEXINGTON
LINCOLN
NEEDHAM
STOW
SUDBURY
WAYLAND
WESTON
Rensid flizgerald
MINUTEMAN REGIONAL VOCATIONAL TECHNICAL SCHOOL DISTRICT
Superintenders Director
Cullord Easton
ACTON
ARLINGTON
BELMONT
BOLTON
BOXBOROUGH
CARLISLE
CONCORD
LANCASTER
Assistant Superintendent
LEXINGTON
LINCOLN
NEEDHAM
STOW
SUDBURY
WAYLAND
WESTON
Academic Prog ams & Planning
Ranze Riccluli
Assistant Superintendent
Technical Programs
758 MARRETT ROAD. LEXINGTON. MASSACHUSETTS 02173 (617) 861.6500
William CaHahan
Principal
DRAFT FOR DISCUSSION
ok
April 15, 1981
Subject: GUIDELINES ON MERIT AND SUPER-MAXIMUM SALARY DIFFERENTIALS FOR TEACHERS
To: All Teachers
These guidelines are subject to future revision by the Superintendent or by the School
Committee, the latter being the ultimate authority on salary differentials. The guidelines
are:
1. A merit differential may be awarded to any teacher at the discretion of the School
Committee. A super-maximum differential may be awarded at the discretion of the
Committee to any teacher who has reached the maximum standard step on his or her
level of the salary schedule.
2. The Committee will not consider awarding a merit or super-maximum differential unless
a positive recommendation has been defined in writing to the Committee by the Super-
intendent-Director.
3. Merit and super-maximum differentials are awarded for one year only with no guarantee
or implication that they will be continued in subsequent years. For example, as these
new guidelines are published all current merit placements are scheduled to end in June
of 1981.
4. The Superintendent-Director will make his recommendations on the basis of his/her
personal observations and/or on the basis of observations and recommendations defined
by other administrators and evaluators.
5. Merit and super-maximum placements will be regulated so that they represent very special
recognition. While there will not be an exact "quota" or "limit", we do not even
anticipate the possibility of making such awards to over 15% of the total teaching staff.
In fact, under 10% would be a more realistic estimate after several years of recognition.
We shall not be recognizing "good" or "excellent" service with such differentials; that
level of service shall be expected from everyone.
6. The merit or super-maximum differentials will be considered for those teachers whose
performance is considered truly OUTSTANDING AND SUPERIOR in at least two of the follow-
ing areas:
a. SUCCESS AT TEACHING judged by such factors as --
(1) Positive student reaction to the teaching.
(2) Scholastic and technical growth of students.
(3) High placement of student in jobs or post-secondary study programs.
(4) Success of students in jobs or post-secondary study as such seems to be
related to efforts of specific teachers.
b. EFFECTIVE SERVICE TO OTHERS (beyond teaching) judged by such factors as --
(1) Unusually effective and efficient operation of such school procedures as
planning, advisory committee operation, budgeting, revenue raising, building
(2) Development of high-impact programs and services beyond one classroom, shop,
supervision, evaluating, providing information to the public and helping peers.
or department.
over-
GUIDELINES ON MERIT AND SUPER-MAXIMUM SALARY DIFFERENTIALS FOR TEACHERS
(3) Dedication of significant extra time and effort to student activities and
to important special projects like elimination or reduction of discriminatory
behavior.
c. POSITIVE COMMUNICATION LEADERSHIP judged by such factors as --
(1) Obvious and consistent promotion of team work and harmony (as opposed to
jealousy, complaints and rumors) among different categories of staff
members.
(2) Infectious modeling of a "can-do" and "solving" approach to school problems.
(3) Earning the admiration of others for dedicated service without personal
aggrandizement.
(4) Success in helping students to communicate and to project their thoughts
and feelings with dignity, gracefulness, and sensitivity to others.
Any teacher granted a merit or super-maximum differential will be provided with
letter certification expressing appreciation for the reasons for which the differential
is awarded.
Ron Ron Fitzerald Fitzgerald
Superintendent-Director
RF/ch
AGREEMENT BETWEEN THE
MINUTEMAN REGIONAL VOCATIONAL TECHNICAL
SCHOOL DISTRICT COMMITTEE
AND
MINUTEMAN REGIONAL FACULTY FEDERATION
July 1, 1981 -- June 30, 1984
APPENDIX A (Continued)
b. subsequently delivered official transcript or certificate evidence veri-
fying completion of predicted credits or growth points by the August 31st
before the September in which the salary increase whould become effective.
NOTE: A receipt for delivery by August 31st should be requested from the
Superintendent, Assistant Superintendent, or Principal.
All teachers are responsible for ensuring that salary eligibility predictions
are reasonable for realistic budgeting planning.
8. MERIT AND SUPER-MAXIMUMS: The Committee on recommendation of the Superin-
tendent and at its discretion may grant a merit differential of up to $500
annually and a super-maximum differential of up to $1,000 annually to any
teacher. The Superintendent will publish guidelines and standards for merit
and super-maximum placement and will make such available to teachers who
request same.
9. SUMMER WORK: Teachers hired by the Committee for summer work outside the
self-supporting summer school will be paid at the rate of 2.5% of their base
annual salary per week of summer work. The base annual salary will be the
school-year base salary listed on the last annual contract issued to a teacher
before July 1st of the, summer in which he or she works.
10. SENIOR TEACHERS: Senior teachers may be appointed on an annual basis at the
discretion of the Committee. During the year when he or she is granted or
reap- pointed to this status, a teacher will be paid a differential adjustment
of 10% of his or her base salary. Any summer work assigned to senior teachers
will be paid at the rate of 2.5% of adjusted base salary (not including
coaching or any other extra duties) per week of summer work as described in #9
above.
11. HOURLY TEACHING: Teachers assigned to teach formal classes after 3:30 p.m. in
the regular school year or in the district's self-supporting summer school
will be paid as follows for each full hour of teaching:
Certified Teachers in Their
Uncertified Teachers or Those
Areas of Certification
Year
Teaching Outside Their Areas
Step 1 = $10.75
1981-1982
Step 1 = $10.50
Step 2 = $11.00
Step 2 = $10.75
Step 1 = $11.00
1982-1983
Step 1 = $10.50
Step 2 = $11.50
Step 2 = $11.00
NOTE: Step 2 will be assigned by the program director on the basis of a
teacher's previous experience and evaluation by the director with input from
students.
12. INITIAL PLACEMENTS: Initial placements on the teacher salary schedule will
be recommended to the Committee by the Superintendent-Director. A certified
teacher may be given credit for up to ten recent and successive years of
27
MINUTEMAN
TECH
LEXINGTON, MASS.
STAFF HANDBOOK
ON
MANAGEMENT
AND
EVALUATION
SYSTEMS
SEPTEMBER, 1979
REVISED SEPTEMBER, 1980
RON FITZGERALD
SUPERINTENDENT
Continuation of
ANNEX S continued
SENIOR AND MASTER TEACHER JOB DESCRIPTIONS
h. Strong focus on promoting high standards of appearance,
language, work habits, honesty, and concern for others
among Minuteman students and staff. This includes a
focus on constructive public relations.
1. Expansion of public service through special regional
programs (adult education, ROP, service to feeder schools,
etc.). Again, this includes a commitment to positive public
relations.
J. Use of an approved customer comment card in every shop serving
the public.
k. Dependable and proper fulfillment of district/building
regulations and procedures for planning, budgeting,
fiscal operation, cluster/department/program coordination,
and record-keeping.
4. Keeps the appropriate supervisor thoroughly informed on the status
of attempts to achieve approved goals and objectives.
5. Organizes staff members and activities in and around the cluster/
department to achieve approved goals and objectives.
NOTE: This demands a high level of constant, two-way communication
oriented on problem resolution rather than generation of conflict.
6. Motivates cluster/department members and other district employees,
again through observance of positive-focus communication procedures.
7. Monitors, measures, evaluates programs and personnel.
8. Defines and implements staff development or growth programs on the
cluster/department level. Contributes to district/building staff
development programs.
9. Tends to solve most problems with available cluster/department
resources. When that is not possible, requests added resources
within a well-documented format of alternatives, advantages, and
disadvantages.
10. Ensures complete and effective preparation for advance approval of
all curriculum programs.
11. Analyzes problems in terms of potential benefits for students and
other named groups.
12. Accepts special assignments to the best of his/her ability and
manages pursuit of same with scheduled performance objectives and
written status reports thereon.
II. MASTER TEACHER:
Master teachers are appointed by the School Committee on an annual basis
to address building-wide duties beyond individual departments or clusters.
Such positions offer temporary training in administrative operations and
may lead to reappointment for more than one year in some cases. However,
these positions are not supervisory in nature, and appointees must revert
to their previous associate or staff placement whenever reappointment is
not voted.
52
President affirms
his commitment
to vocational classes
By SAUNDRA KEYES
Courier-Journal Staff Writer
State Sen. Jim Bunning ap-
Praising American workers as
pears to be in line for some
"the pistons that drive the engine
help from President Reagan
of our economy," President Rea-
with his campaign for gov-
gan told 6,000 cheering vocational
ernor. Story, Page A 10.
education students and teachers
yesterday that their classes are
"just as important as any other."
ports and detailed applications for
"America has no higher stake
all the various categories of aid
than in the quality of your educa-
the federal government eventually
tion, the sharpness of your skills
offered," he said in Kansas.
and your opportunity to use them
"Over the same period, the
both in well-paying jobs," Reagan
schools were charged by the fed-
told students at the national Voca-
eral courts with leading in the cor-
tional Industrial Clubs of America
rection of longstanding injustices
Leadership Conference in Louis-
in our society: racial segregation,
ville's Freedom Hall.
sex discrimination, lack of oppor-
"I have come here today to reaf-
tunity for the handicapped."
firm my personal commitment: I
"Perhaps there was simply too
am determined to see that you get
much to do in too little time," Rea-
all three."
gan said.
The speech added little to the
Those have become familiar
education themes Reagan has
themes for Reagan in the last few
been stressing in a series of recent
weeks, when he has taken a back-
appearances across the country.
to-basics approach, urged merit
But it was vintage Ronald Rea-
pay for teachers, and blamed fed-
gan - and the crowd loved it.
eral education aid for many prob-
"Texas thanks you!" that state's
lems in public-school quality.
delegation shouted as Reagan end-
But in Louisville, he set those is-
ed remarks that variously praised
sues aside in favor of a ringing en-
his economic policies, attacked
dorsement of vocational education
"the undisciplined spending of lib-
- a subject mentioned only brief-
erals in the Congress," and re-
ly in the National Commission on
called a time "when vocational
Excellence in Education's report.
education was limited to making a
Reagan's public references to
pair of bookends."
conclusions of the commission,
"Ohio says 'Hi,' that state's del-
which was established in 1981 by
egation screamed, just before Rick
his secretary of education, have
Bearden of Wetumpka, Ala., head
been highly selective. And he ap-
of VICA's high school division,
peared yesterday to disagree with
handed Reagan a red hard hat,
a key premise of the commission's
which the president promptly
report, which begins with the
donned.
warning:
Reagan's Louisville appearance
"Our once unchallenged pre-
was the first of two stops yester-
eminence in commerce, industry,
day to push the education issues
science, and technological innova-
he has been promoting since April,
tion is being overtaken by com-
when the National Commission on
petitors throughout the world."
Excellence in Education released
Reagan told the VICA confer-
a report warning that a "rising tide
ence, "Some doomcriers are al-
of mediocrity" in schooling threat-
ready saying we've begun to lose
ens the nation.
our edge. I don't think that's true."
Speaking later yesterday to na-
He added, however, that "There is
tional student council leaders
no guarantee that 'made in Amer-
meeting near Kansas City, Reagan
ica' will always mean the best."
repeated his contention that fed-
Saying each generation must re-
eral aid is responsible for public
alize that America's greatness de-
education's problems.
pends on "all our people with all
"As some of us had warned,
their talents working together,"
Staff Photo by Keith Williams
with federal aid came federal con-
See REAGAN
esident Reagan waved the hard hat given to him yesterday.
trol - the growing demand for re-
PAGE 10, col. 4, this section
August 20, 1982
Dear Mr. Crafts:
Over the years, I have witnessed many times the
greatness of the American spirit. Compassion
for others, creativity in meeting challenges, and
determination to accomplish our goals are signi-
ficant attributes of our people. One evidence of
this spirit is the vitality of organizations such
as yours.
I am pleased to extend my personal congratulations
and commendation to you for your enterprise and
for the generosity of the McDonald's Corporation
for their willingness to provide training for your
Culinary Arts students in Fast Food Management.
Your involvement exemplifies the highest tradition
of service to others and enhances the lives of all
our citizens.
With best wishes for continued success,
Sincerely,
Mr. Peter Crafts
Director of Food Service and Training
Minuteman Regional Vocational Technical
School District
758 Marrett Road
Lexington, Massachusetts 02173-7398
CC: Jeanne Hyde
Jay Moorhead
M. Castine w/incoming for RR read file
Dr. Robert Brown
Richard Ahearn
Frederick L. Ahern
same person
RR/JMH/AVH/cbs--
P-42C(var)
Dear Mr. Crafts:
The President has asked me to thank you for your recent
letter and for the Good News that McDonald's has agreed
to finance, operate and train your Culinary Arts students
in Fast Food Management. This is an innovative and positive
step in fostering the partnership between the public and
private sector.
Enclosed is a letter from the President for the dedication
of this project.
This outstanding contribution represents a fine example
of the concern and commitment the President would like to
see generated across the country.
Thank you for sharing this exciting beginning with us.
Sincerely,
JAY MOORHEAD
Special Assistant to the President
Private Sector Initiatives
Mr. Peter Crafts
Director of Food Service and Training
Minuteman Regional Vocational Technical
School District
758 Marrett Road
Lexington, Massachusetts 02173-7398
Enclosure: Presidential dated 8/20/82
cc: M. Castine w/copy of incoming (RR Read File)
plus another copy and incoming to M. Castine for Highlights
Dr. Robert Brown (Department of Education)
Mr. Richard Ahearn, Federal Regional Council Chairman in Boston
JM/FS/cbs--
MINUTEMAN REGIONAL VOCATIONAL TECHNICAL
SCHOOL DISTRICT
Ronald Fitzgerald
Renzo Ricciuti
William Callahan
Superintendent Director
Assistant Director
Principal
758 MARRETT ROAD, LEXINGTON, MASSACHUSETTS 02173-7398 TEL. (617) 861-6500
May 5,
Mr. Jay Moorhead
Special Assistant to J.C. the President
Come 1983 another good
Education Program
Ed file /Mass
Private Sector Iniatives
The White House
- ack from J.C.
1600 Pennsylvania Avenue
Washington, DC
- refer to to ame Ed contact H & Tom Pauliern
Dear Mr. Moorhead:
Copy to sched for files
Enclosed please find two articles that give two different points of view
on our McDonald's training program, one industry, one education.
I wish to update you on our plans to build a two hundred room Hotel, a
1000 person conference center and an exposition center on our school
property. Last October I informed you of our plan and that we were in
search of a private investor who was willing to invest up to fifteen
million dollars to have this concept become a reality. We found the
person, and it turns out to be a strong republican fund raiser in
Massachusetts by the name of Mr. Harry Axelrod of Andover, Massachusetts.
Mr. Axelrod owns Inn Corp. Resorts and Conference Centers which owns and
operates seven Sheraton resorts and convention centers in Massachusetts.
Mr. Axelrod has indicated that if we can attain the necessary permits
that allow him to build a hotel and conference center on school property
he would be very interested in creating the first in the country
business/education conference complex.
At this time our law firm has begun to investigate how we can accomplish
building a hotel conference center on public school property and I will
update you as soon as I have more concrete information to share with you.
If you have any thoughts you feel will be helpful to us, please feel free
to pass them along.
for
To
On another front, I have a bakery instructor who works for me who is a
Korean War Veteran and is at the end of the month finishing his requirements
for his Bachelors Degree. He has acquired this degree by attending college
OM
nights for the past eight years and will graduate summa cum laude. Is there
auher
any system within the White House that congratulates veterans for personal
achievements such as this? This person, Norman Myerow, is the first member
of his family ever to graduate from college and given his age and how he
accomplished it I know it would be special if he could receive recognition
name Higgins
ACTON
ARLINGTON
BELMONT
BOLTON
BOXBOROUGH
CARLISLE
CONCORD
DOVER
LANCASTER
LEXINGTON
LINCOLN
NEEDHAM
STOW
SUDBURY
WAYLAND
WESTON
Mr. Jay Moorhead
May 5, 1983
page 2
for his efforts. I would love to present him with something special.
Thank you for your support.
Sincerely,
MINUTEMAN REGIONAL VOCATIONAL
DISTRICT
TECHNICAL Peter Crafts Cant SCHOOL
Director of Food Service & Training
Enclosures (2)
OSPITALS, NURSING HOMES
agement CONTRACT O SERVICES
R
DECEMBER 1982@TWO DOLLARS AN (HBJ PUBLICATION
o
The
High Cost
McDonald's
CAFETERIA
of school lunch service dt Minuteman
activities that draw on community sup-
mendous support services.
jor hotel corporation in building a 1,000-
port and interest, the more we have dis-
The real strength behind the culinary
room training hotel and conference cen-
covered others who are willing to help.
arts hospitality management program has
ter on Minuteman's 65-acre grounds.
IPL Computer Co. in Waltham, Mass., for
been our advisory committee. Represent-
We've begun talks with some corpora-
example, is responsible for the special
atives from the industries that most direct-
tions, pointing out the attractiveness of
programming that makes our computer
ly affect the futures of our graduates, they
our location near some of the most his-
system so valuable and so easily used by
currently include the owner of a top Bos-
toric sites in the country. It's a major un-
students. An officer of the company do-
ton restaurant, the head of the Harvard
dertaking and an ambitious plan, but by
nated 130 hours of his time to set up the
University food service, the manager of
joining resources, vocational educators
program to our specifications. Recently,
a large hotel, the owner of a gourmet res-
and business have proved that they can
a former food nutritionist for the Apollo
taurant and the executive vice president
work together to the satisfaction of each.
space program approached us about help-
of the Massachusetts Restaurant Associa-
ing our students explore the job possibili-
tion. They help us find equipment, aid in
About the Authors
ties in nutrition and food research. Every
job and college placement and give direc-
Peter Crafts is director of food service and train-
day we find more and more people with
tion to all of our efforts.
ing at Minuteman Regional Vocational Techni-
no direct contact with food service educa-
With this kind of support, we are look-
cal School in Lexington, Mass.
tion who are willing to offer us their tre-
ing into the possibility of interesting a ma-
Cooking Up a Storm
M
cDonald's is the most popular
by Peter Crafts
We've also seen the side effects among
lunchtime spot for students and
student workers in the cafeteria, restau-
faculty at Minuteman Regional Vocational
rant and bakery, who are trying to figure
Technical School in Lexington, Mass. But
out ways to "beat the competition" at the
that's all right with us. At Minuteman, the
fast food operation.
local McDonald's is in the school, right
in Lexington. McDonald's pays its share
McDonald's, in turn, earns community
next to the regular cafeteria. And among
of the utility bills and hires its own man-
good will and acceptance, as well as aid-
its workers are Minuteman students who
agers and part-time employees. The differ-
ing the development of competent man-
are learning fast service restaurant man-
ence, however, is the presence of eight
agement personnel. McDonald's execu-
agement.
Minuteman junior-year students who
tives have expressed their satisfaction
Last September, Minuteman became
spend five-week periods learning the
with the venture and say. they hope it
the first school in the country to have a
basics of the operation at 16 work sta-
leads to similar undertakings in other
fast food operation run by a major cor-
tions. Because they already have 1,000
areas.
poration for educational purposes inside
hours of food service experience at this
the school building.
point, the students learn in five weeks
Our interest in a fast food program be-
what it takes other trainees nine months
This recent cooperative project may be
most attention-getting of our pro-
gan two years ago when we wanted to
to cover. Students who do well at this
grams but it isn't the first time we've
modernize the school's kitchen and bring
level may enter an intensive management
benefited from community contributions
our training methods up to date. The culi-
training program, which prepares-indi-
or involvement. Hotel and restaurant
nary arts hospitality management pro-
viduals to go as high as swing manager
chains, and even local universities, have
gram is the largest within the school,
positions.
donated over $10,000 in equipment to us
which has a 1,200 student enrollment and
when they renovated their own facilities.
130 faculty members. Despite an average
Chefs, cooks and other employees have
annual budget of over $7 million, how-
visited the school to give guest lectures
ever, renovation funds were scarce.
The more we become
and demonstrations. Representatives of
Demands on the kitchen were great,
computer companies and salesmen of
since students also used it to prepare food
involved with activities
other equipment show students how their
for the school-run bakery and a full-ser-
that draw on community
products work. Industries are very helpful
vice restaurant, both open to the public.
when we seek placement for our senior
A fast food operation seemed the perfect
support and interest, the
co-operative students.
answer to the problem of feeding lunches
more we discover others
The Massachusetts Retail Bakers, a trade
to over 1,000 people in an hour and a
association, is the host-sponsor for an in-
half. With this in mind, we approached
who are willing to help.
tensified baking program provided by the
fast service restaurant corporations about
school. Bakers with several years of ex-
the idea. McDonald's was the one that
perience upgrade their skills through this
met the Minuteman School Committee's
training. Restaurant and hotel employees
requirements.
The students' on-the-job experience is
can attend night courses at Minuteman for
In seven busy weeks, in time for the
backed up by classroom work and the use
the same purpose. In some cases, the in-
opening of school last September, Mc-
of audio-visual aids. McDonald's provides
dividual businesses defray the cost of tui-
Donald's accomplished the remodeling
training instructors, with the school's chef
tion.
program. The company underwrote an
instructor supervising the students' work.
A chef instructor from the school is on
estimated $300,000 in costs, building a
Co-op students are paid for their work at
full-time duty at the North East Correc-
2,600-square-foot fast food unit with a
McDonald's and all graduates of the pro-
tional Center in Concord, Mass., where
glass-enclosed kitchen so observers can
gram can expect preferential treatment if
student inmates operate a 60-seat restau-
watch the staff at work. Renovations in-
they apply for work with the company
rant that serves lunch and dinner daily.
cluded the moving and remodeling of a
here or elsewhere.
Funded by a federal prison grant, this pi-
2,000-square-foot bakery, which now has
Minuteman has benefited by the addi-
lot program allows a vocational school to
a new walk-in freezer, and the building
tion of hands-on educational pro-
be the developer and supervisor of hands-
of a 1,000-square-foot cold kitchen for the
gram, by the renovation of its facilities
on vocational programs for short- and
school. McDonald's golden arches now
and by the rental fees from McDonald's
long-term inmates. With the success of
shine right next to the regular cafeteria
that can be used to maintain or replace
this program at a minimal security institu-
line, where food for the national school
equipment: Food production pressure on
tion, we are looking into the feasibility of
lunch program is available.
our kitchen facilities has been reduced,
providing similar training at the maximum
The company lease space from the
allowing instructors to spend more time
security Walpole State Prison.
school for its operation, which is the first
on techniques and background material.
The more we become involved with
38
VocED
April 1983 Vol. 58, No. 3
Contents
Features
Departments
22
Beyond the Parking Lot
Kathleen A. Paris
8
Executive Directions
10
25
Legislative Update
GOAL-Georgia's Community
John Lloyd and
12
Link
Forum
Penn Worden, Jr.
15 It Works!
28
Planning to Use Volunteers
Douglas S. Katz
21
In This Issue
30
44
The Boston Compact
Research in Action
James Caradonio and William Spring
46
Books
32
Setting Up a Foundation Pays Off
James W. Griffith
Teaching Aids
34
How Advisory Councils Can Help
52
Advertisers Index
M. Carter Murphy
53
Vocational Viewpoint
36
Creating a New Textiles Program
Dan T. Hallman
Coming Next Month
38
Cooking Up a Storm
Peter Crafts
As technological innovation transforms
the workplace, it becomes more impor-
40
tant than ever that industry and voca-
Special Education Students Learn
tional education be partners in training
In the Community
Beckl M. Blazich
and retraining the workforce. May
authors will tell you how to put a high-
tech core into your vocational pro-
grams and will report on some suc-
cessful collaborative efforts around the
country. We will also carry articles on
contract training, programs to train
disadvantaged workers for jobs that
can move them into productive life,
and a way of returning teachers to in-
dustry for updating.
VocED Themes
Cover by Jim Vincent
1983-1984
See page 6
April 1983
Journal of the American Vocational Association
Tapping Into Community Resources
888
THEN
England regional office were willing
Ann Arbor, Children's Hospital in
various work stations.
to take a chance on the untried venture.
Philadelphia, the Toronto Zoo and
Students who have demonstrated
(One of McDonald's major competitors
Miami International Airport.
proficiency in the basic skills and ex-
was aware of Crafts' intentions almost
Crafts envisions the project and
press an interest in the fast service
a year in advance of the written pro-
similar cooperative ventures as a way
program may apply for the scheduled
posal and even had blueprints drawn
of opening up a new source of funds
four semester long intensive manage-
up but was unwilling to take the final
for equipment and training for stu-
ment program. Students will learn the
step of making a firm commitment to
dents. He knows all too well that it is
basic responsibilities of management
the project.)
virtually impossible for schools to
trainees such as scheduling, book-
In addition to taking financial risks,
generate the capital required to in-
keeping and supervision. Many of
McDonald's found itself for the first
stitute a program on this scale. Crafts
Minuteman's culinary students will
time in a position where it was not
have had background in these areas
able to dictate the terms of the agree-
from their other studies and are ex-
ment.
pected to move quickly through the
"We've got a one-way contract,"
program.
Crafts said, "and it's our way. Mc-
"McDonald's sent
Donald's sent us a copy of its stand-
us a copy of its
A Superior Training Program
ardized agreement and we threw it
away. We wrote our own, which was
standard agreement
"One thing that really sold me on
McDonald's was its training program,"
twice as long as theirs and said, "Take
& we threw it away.
said Crafts. "It is far superior to any-
it or leave it.' They took it.
We wrote our own.
thing I could create." In addition to
hands-on training, McDonald's pro-
"Giving To The Community"
& said, 'Take it
gram includes classroom instruction
So then, what's in this for McDonald's?
or leave it.'
and the use of both audio and visual
The answers from McDonald's ex-
-Peter Crafts
aids. The McDonald's training program
ecutives sound almost too altruistic to
for new employees and for manage-
be taken simply at surface value. "I
ment trainees is now the core of Min-
know this sounds corny," replied Doug
uteman's fast service management
Quagliaroli, the company's director of
course.
operations for the New England region,
is also aware of the attitude of many,
The students are not the only ones
"but for McDonald's this is part of
eyen within the educational system,
who will be receiving training from
giving something back to the com-
that vocational schools are somehow
McDonald's. The company has agreed
munity."
not "real" schools, that they are where
to send Crafts and other chef instruc-
Quagliaroli is right, it does sound
the kids who are unable to make the
tors to its New England regional
corny, but then again becoming part
grade in a regular high school are sent.
training center in Westwood, Massa-
of the community has always been one
"Fast food and vocational schools
chusetts. There the faculty members
of the corporation's stated goals. Proj-
both have image problems," Crafts
will undergo basic management
ects such as the Ronald McDonald
said, "even though students at Min-
training so they will have a better un-
Houses, set up at large hospitals to aid
uteman must do twice as much as stu-
derstanding of the program as it relates
the families of seriously ill children,
dents in a regular high school and fast
to Minuteman's students.
lend sincerity to such statements.
food is still real food."
The core of the curriculum may have
Bruce Reid, McDonald's regional vide
He points out that the school does
come from McDonald's, but a Minute-
president, explained the Minuteman
not accept all students who wish to go
man faculty member oversees the
situation as a mutually beneficial ar-
there. Minuteman students must also
classes and can make changes in the
rangement. "The school derives ad-
take standard academic subjects in
program or offer suggestions that
ditional income, students will receive
addition to vocational training. A full
might better suit the school's educa-
the finest fast food management
range of college preparatory classes is
tional purposes. As Crafts explained,
training available and McDonald's will
also offered.
"We at the school have the final say
benefit by developing a new generation
While 25 vocational majors are of-
in everything."
of management personnel.
fered at Minuteman, culinary arts is
When Minuteman seniors demon-
"McDonald's has a long history of
by far the most popular area with en-
strate proficiency in a specific voca-
school involvement and we're proud to
rollment of 150 students. Scheduling
tional program, they are eligible for
be a leader in this educational project,"
is arranged SO that students spend from
cooperative employment in which they
he continued. "We're extremely grate-
8:30a to 2:30p.m. in academic
receive paychecks and vocational credit
ful for the support we've received from
classes one week and the same amount
for their labors. Students in the fast
the school and the community of Lex-
of time in their vocational area the
service program will have the option
ington, and we hope our acceptance
next week. This intensive hands-on
of putting their skills to work in the
here leads to similar projects in other
experience helps prepare students for
Minuteman McDonald's and will be
areas."
the rigors of a full-time job.
given preference in hiring by other
Operation within secondary schools
All students in the culinary arts
McDonald's units as well.
would represent a novel area of ex-
program will spend 150 hours (one se-
Crafts sees the co-op program as a
pansion for the company, which al-
mester) in the fast service program
valuable part of the entire culinary
ready has restaurants at such diverse
and must exhibit basic proficiency in
training program. "It proves the stu-
sites as the University of Michigan in
the job skills required at the unit's
"Hamburger High"
A Ripple Effect?
Crafts views the project as a marriage
posed to the program, four expressed
of business and education and hopes
dents are employable," he said. "If they
interest in the fast food industry as a
that it will set off a ripple effect
go on to college, which many students
do, they can find jobs while they are
career, although that number may be
throughout the industry. He sees such
in school. Very often these are more
high due to the novelty of the program.
cooperation as being to the advantage
There is no doubt that students are
of the corporations that are willing to
than entry level positions since the
wildly enthusiastic about having fast
take a chance. One additional benefit
student has solid skills to draw upon."
food favorites available just steps away
for McDonald's, for example, is that
Selection of students to participate
in the trial fast service program was
from the classroom. "It's great because
the New England region now has a
test market store with an easily de-
based on past performance. "We did
now we don't have to sneak out to go
that in order to give the program a
to McDonald's," admitted one.
finable, primarily teenage audience
chance to get off the ground," said fac-
Another said, "I eat here three times
where new products can be tried.
ulty member Paul Denaro, who is
a day-every day."
Crafts' next project is even more
ambitious. He intends to convince a
charged with supervising the fast ser-
When asked if he minded paying so
vice management students' training.
much more for a McDonald's lunch, a
major hotel corporation to build a
"Even some of these students were
third student said, "No. We get things
1,000-room conference center and ed-
hesitant about the program at first,
for free if we win on the contest cards."
ucational center and training hotel on
A faculty member who was serving
Minuteman's 65-acre grounds. He has
but once they got into it, for the most
as monitor during one of the lunch
already begun talks with two corpo-
part the students were very excited."
And the excitement continues.
periods remarked that he thought the
rations about the project. Crafts is of
cafeteria was considerably cleaner.
the opinion that such a project could
How many students will choose to
major in fast service management re-
All comments have not been favor-
be undertaken for a "reasonable" cost
able, however. One of the custodians
especially since the school is in such
mains to be seen, but Crafts expects
the number to be around 25% of each
was heard complaining that it is now
a prime location-eastern Massachu-
practically impossible to keep the caf-
setts-within minutes of historic Rev-
class. Of the first eight students ex-
eteria clean since it is open to the pub-
olutionary War sites.
Continued on page 82
lic. There is a lot more trash this year,
The Minuteman McDonald's should
he said, because all the McDonald's
help convince any doubters that it just
foods come in individual containers.
might work.
This article was written by Robert
Keane, former managing editor.
menu includes at least two and often
three selections daily. On a typical day
students are offered Southern fried
chicken, corn fritters, garden salad,
fresh pastry and milk, or an Italian
sub sandwich, a cup of soup, dessert
and milk. No doubt these selections
are a bargain, at least in cost: 75 cents.
At the McDonald's counter, lunch can
cost from $1.46 for a cheeseburger,
French fries and milk to $2.41 for a
Big Mac, fries and a shake. Considering
participation figures, however, cost has
not inhibited a majority of students
from buying the McDonald's lunch.
Okay, a fast food program makes
sense, but why McDonald's? "They
were the only ones willing to take the
chance," Crafts explained, his grin and
sparkling eyes completing the sen-
tence.
A Risk For McDonald's
Indeed McDonald's is taking a risk.
Under the terms of the contract be-
tween Minuteman and McDonald's, the
fast food corporation is responsible for
all costs associated with opening and
Students training in the Minuteman McDonaid's experience back and front of the house
maintaining the unit. These include
operations from French frying (above) and grilling burgers (below right) to customer
purchasing and installing all the unit's
service (below left). Menus here are identical to other McDonald's and prices are
cooking and serving equipment and
considerably higher than those charged for a regular school lunch. Yet more than 80% of
the students patronize the McDonald's.
all construction costs. McDonald's also
assumed the expense of remodeling and
relocating the school's production
what the actual costs were, Crafts es-
The history of the Minuteman
bakery to a former classroom that now
timates that it cost McDonald's nearly
McDonald's is a case in point.. In the
includes a new $10,000 walk-in freezer,
$300,000 before the first hamburger
fall of 1981, Crafts submitted a written
purchased by McDonald's.
was sold at Minuteman. "People think
proposal to 12 national restaurant
At many of its franchised units,
this is a drop in the bucket for Mc-
companies outlining the feasibility of
McDonald's own the real estate and
Donald's when it's really a quantum
opening a fast food outlet and coop-
leases it to the franchisee. At Min-
leap," said Crafts. He added that the
erating with the school on a manage-
uteman, McDonald's owns the restau-
fast food industry is by nature ex-
ment training program. Most com-
rant but rents the space from the
tremely conservative in outlook and
panies were quite reluctant to become
school. The fast food unit is also re-
generally follows a "me too" philoso-
involved. Some flatly refused, and
sponsible for paying its share of the
phy. "If an idea works for one company
while few initially expressed interest
school's utility bills.
then most of the others will follow with
during the planning stages, only the
While the tight-lipped hamburger
an imitation. But most are afraid to
executives of the McDonald's New
giant will not reveal-even to Crafts—
be first in case they fail."
Continued on next page
FOOD MANAGEMENT 39
dous amount of publicity. There were
national and local newspaper articles,
evening news reports on three Boston
television stations and a visit by a news
crew from one of the national networks.
According to Crafts there have been
calls from several reporters in search
of a good exploitation story, perhaps
headlined with "The Big Hamburger
Monster Rips Off Defenseless And Na-
ive High School."
"I will argue the exploitation point
with anyone," retorted Crafts. "This
is a fantastic opportunity for students
that the school could not afford to give."
The idea for the project first occurred
to Crafts in 1980 when it became ob-
vious that educational funding and
money to support other services was
becoming increasingly scarce on the
federal, state and local levels.
"As the government cuts back funds
for educational programs the private
sector will have to help fill the void,"
he said. "With help from McDonald's,
we can provide students with a superior
fast food management training pro-
gram using the best equipment and
the most modern techniques."
Admitting that students were hesitant about the fast service program at first,
foodservice director Peter Crafts (left) and program supervisor Paul Denaro (right) expect
Although this type of cooperation
the program to become one of the most popular with 25% of the students majoring in this
sounds like one of the Reagan admin-
type of management.
istration's recurrent themes and a let-
ter of commendation signed by the
anywhere in the country and repre-
gram requirements.
President is prominently displayed on
sents a landmark experiment not only
At the official grand opening of the
his wall, Crafts is quick to point out,
for public schools but for the world's
McDonald's unit on September 16 (the
"This isn't going to stop if Reagan goes
largest restaurant company (last year
unit had already been open for more
out of office."
McDonald's systemwide sales totalled
than a week), Dr. Ronald Fitzgerald,
$7.3 billion). McDonald's picked up the
superintendent director of Minuteman
Why A Fast Food Program?
bill for all equipment and other costs
School, began his speech with a joke:
But why would a school that has tra-
associated with opening the unit, pays
"I came down to the cafeteria today
ditionally emphasized culinary arts
rent to the school and is supplying
and saw that our regular school lunch
choose to offer a fast food program?
training instructors.
program was in operation
and there
The "tremendous potential" for em-
Part of the experiment is a Fast Ser-
were four or five students on line." The
ployment within the fast food industry
vice Restaurant Management pro-
audience responded with the appro-
at the present time-between five and
gram, a scaled down version of Mc-
priate laugh, but Fitzgerald was not
10 openings for every qualified man-
Donald's Hamburger University
greatly exaggerating.
ager-is one reason. A number of
curriculum, which is the only such
During the first few weeks of the
studies, including one by the National
program currently available on the
school year participation was aver-
Restaurant Association, explains
high school level. The new course has
aging 20% for the school lunch program
Crafts, claim that fast food will con-
taken its place alongside the Minute-
and 80% for McDonald's. Crafts thinks
tinue to be an area of steady growth
man culinary department's Hotel Res-
that after the novelty wears off the
for the next 10 to 20 years.
taurant Management, Institutional
ratio will be around 60% for Mc-
Then, too, there is the important
Cooking/Management, Wholesale/Re-
Donald's and 40% for school lunch.
matter of student food preference. Fast
tail Baking/Pastry, Restaurant Cook-
The 10% to 15% of the school's 1,280
food is teenage America's food of choice
ing and Purchasing and Receiving
students who are eligible for free and
and by allowing McDonald's to operate
classes. Each culinary arts student
reduced-price lunches cannot take the
in the cafeteria, Crafts can address that
must complete a basic study course in
McDonald's option unless they can pay
preference with no additional expense
each area to graduate.
the full amount, in cash. The prices
to the regular foodservice department.
The other part of this experiment is
for McDonald's foods in the school are
As for the school lunch program,
competition. The McDonald's is located
the same prices found at other Mc-
Crafts said, "We're doing a lot more
immediately adjacent to the traditional
Donald's in the area.
with school lunch this year and as a
cafeteria line, which offers meals
As one would expect, the Minuteman
result the student is offered a much
meeting National School Lunch Pro-
McDonald's has attracted a tremen-
greater choice." The regular lunch
38 December 1982
McDonald's
BROFLOOR
DOR
Fast food-styled hamburgers, fries and
public high school
that is, until September
milkshakes are to high schools today as video
7, 1982. On that day McDonald's opened for
games are to pinball parlors-they're nearly
business smack dab in the middle of the
everywhere. Some schools have simulated the
cafeteria of Minuteman Regional Vocational
fast food giants right down to the menus and
Technical School in Lexington, Massachusetts.
the uniforms. Benton, Arkansas, high schools
The brainchild of Minuteman's director of
even staged a four-year experiment in which
foodservices and training, Peter Crafts, this
McDonald's catered lunch to the students. But
operation is intended as both an alternative to
never did a commercial fast food restaurant of
the regular school foodservice and as a
any kind set up operation within the-walls of a
classroom. It is the first project of its kind
Minuteman Opens
Hamburger High"
Yes, you're looking at a "first"-McDonald's has brought
Golden Arches & all to a high school cafeteria. It's all part
of a revolutionary experiment in training & foodservice.
FOOD MANAGEMENT 37
Free PSI
THE WHITE HOUSE
WASHINGTON
Bill 2shcl
augther know this? out of
August 5, 1983
MEMORANDUM FOR MEMBERS OF THE PRESIDENT'S ADVISORY COUNCIL ON
PRIVATE SECTOR INITIATIVES
FROM:
JAMES K. COYNE
SUBJECT:
Background Materials for Advisory Council Meeting
August 12, 1983 LaGuardia Marriott, New York
Though you will not be attending the meeting of the Advisory
Council on August 12, Bob Galvin asked that I distribute these
materials for your perusal. This package contains:
1) Agenda
2) Agenda for the subcommittees
3) Discussion paper
Shortly after the meeting, we will provide each member with a
summary of developments that occurred.
THE WHITE HOUSE
WASHINGTON
PRESIDENT'S ADVISORY COUNCIL
ON
PRIVATE SECTOR INITIATIVES
AGENDA
August 12, 1983
LaGuardia Marriott
11:00 - 12:00
Introduction by Chairman Robert Galvin
Brief remarks by Jim Coyne
12:00 - 1:00
Working Lunch
1:00 - 3:00
Agenda will include a discussion on:
1) Advisory Council goals and objectives
2) Final selection of subcommittees and
members
3) Selection of subcommittee chairmen
4) Establishing a process for adopting
subcommittee agendas
5) Determination of future subcommittee
meetings
3:00
Bus departs for South Bronx
3:30
Tour South Bronx project
4:00
Tour concludes
THE WHITE HOUSE
WASHINGTON
August 2, 1983
MEMORANDUM FOR JAMES K. COYNE
FROM:
ROBERT A. F. REISNER
ALEXANDRA H. SIMONS
SUBJECT:
Potential Agenda for Advisory Council
Subcommittees
As we have discussed, self-initiated projects by the Advisory
Council Subcommittees will be the most effective types of
projects undertaken. Yet, there may be a need for some
suggestions at this early stage.
This paper is a menu of ideas for subcommittee consideration.
These ideas may be a helpful starting place.
General
There has been discussion of several general projects that might
build awareness of Private Sector Initiatives. These include:
- Development of public issue curricula in the major
business schools. Bill Verity has been working with
the professional schools to develop interest.
- A marketing project. In light of the need to build
awareness of the success and importance of private
initiatives, there has been discussion of a major
marketing campaign.
Specific
Education
- Adopt-A-School. Throughout the country private
businesses and other institutions including naval ships
have established educational partnerships. The Council
might hold hearings or even establish an institution to
facilitate the adoption (or some like to call it
marriage) process.
- Model Schools. Given the variety of experimentation
that has been and will be encouraged in the United
States, the Council might identify privately-funded
schools in disadvantaged communities. Supporting and
publicizing these successful schools would focus public
attention on the benefits such programs provide to
disadvantaged youths and to society at large.
- 2 -
- Literacy Programs. Increasing attention is being
given to issues of adult literacy for a number of
reasons including problems with bilingual minorities,
productivity and increasing demand for adult education.
The Council could give major stimulus to the Coalition
for Literacy (a consortium of businesses and voluntary
organizations) or to the efforts of Mrs. Bush and
Secretary Bell to create a major literacy initiative.
- Tax Credit/Voucher Programs. Recreating an
educational voucher program has been proposed by
minority communities and policy analysts. In lieu of
federal assistance to school districts, the money is
given to the disadvantaged family who wants the option
of private/parochial school education for their
children. Finding communities where there can be such
experimentation is not easy. But the Council could
explore such an experiment to initiate the first stages
of feasibility analysis. No single educational project
would go farther to encourage the benefits of a market
approach to selecting educational institutions.
- Math/Science Teaching. There are numerous voluntary
math and science programs that have been proposed as
experiments and supplementary curricula. The Council
could initiate a series of experiments by supporting
groups that have made such proposals.
Jobs
- Job Search Assistance Programs. This program is a
partnership between the National Alliance of Business,
the AFL-CIO and the Department of Labor. It is a good
example of the kind of voluntary activities that
facilitate the problem of the displaced worker. The
program will soon have been initiated in four cities.
The Council might act to identify new potential site
visits.
- Institutionalizing Job-a-thons. The Job-a-thon idea
began in Cedar Rapids, Iowa a year ago. There have
been more than thirty job-a-thons where local
television stations devote their broadcasting time to a
call-in show to promote job placement. The President
has called more than thirty stations to support the
effort. But once the show is over there is still
plenty that could be done to institutionalize the
process of job placement. The Council could work with
broadcasters to institutionalize the program.
Another possibility would be for the Council to
encourage the major networks and their affiliates to
sponsor a "national" job-a-thon.
- 4 -
International (continued)
- International Charitable Organizations. These
organizations, which suffer from many of the same
management concerns as domestic foundations, could
benefit from the Council's assistance with financial
and management support. The Council could sponsor a
series of seminars that would provide guidance on
financial and management skills.
- World Communications Year is a designation given to a
voluntary organization of companies in the
communications industry concerned with issues of
international trade and development. The WCY program
has received active support from the President. These
companies are committed to investing in developing
nations. In the final six months the WCY program
could, however, use the support of the Council to
ensure that concrete investments are in fact made,
thereby demonstrating the United States' leadership in
international communications.
Deregulation
- Advisory Panel. The Vice President has sought the
support of the Council in exploring areas where the
alternative to existing regulation may be found through
the private initiative process. User fees are an
example of such initiatives. The Council might appoint
a committee to serve as an advisory panel to the Vice
President's Task Force on Deregulation.
- Regulatory Relief. Many of today's complaints about
regulations come from community organizations. Their
self-help efforts have been stifled by regulation and
government's heavy hand. The Council might explore the
concept of community validation of regulations. That
is, through means of hearings in disadvantaged
communities, the Council might explore barriers to
community self-help.
- Privatization. The traditional complaints that
regulations can be better borne by large corporations
than by small businesses has an impact upon the private
initiatives process in many ways. By means of serious
analysis of the barriers to private community service,
the Council might have a significant influence upon
encouraging privatization. In the field of child care,
for example, government regulations have had a
detrimental impact upon community provided services.
This is a subject that should receive high level
considerations and perhaps the Council might play a
role.
- 5 -
Families/Communities
- Child Care Luncheons/Seminars. Funding has been
secured for ten more luncheons to raise child care
options to the attention of chief executive officers.
The Advisory Council cosponsors the luncheons. Members
could assist with generating attendance from local
corporations. Members could provide input on format.
New cities might be added to the current list with the
Council's support.
- Shelter Program. Identification and exposure of
successful shelter programs are needed. Development of
new relationships between builders and communities to
provide affordable housing to low-income groups could
be facilitated by the Advisory Council's intervention.
This would help broker relations among HUD, private
sector organizations and communities.
- Elderly. A major potential emphasis of the Council
might be to provide the elderly with supplemental
housing needs. Promising new ventures among churches,
developers and community organizations are creating
intermediate housing projects. A partnership similar
to the one in Huntsville, Alabama, where the local
community created a public transportation system is a
model for another kind of service to the elderly that
the Advisory Council could explore.
- Safety Belt Campaign. To join the Department of
Transportation in its efforts to increase seat belt use
could be undertaken by the Advisory Council.
Sponsoring a marketing campaign, a sign-up/commitment
campaign are examples of potential Advisory Council
involvement.
Management
- Promotion of Increased Professionalism. Great
attention has been given to the need for development of
professional tools in the non-profit sector. The
Council might initiate new educational programs that
would offer hard skills in business management,
accounting and fund raising for foundation executives
and charitable organizations. One avenue the Council
might pursue is the use of university professors and
experienced non-profit managers in developing new
curricula.
- Foundations. The identification of problems
confronting Foundations and their contribution to the
- 6 -
arts, etcetera could be explored. Recently Congress
held hearings on tax rules governing Foundations. The
Council might serve as a mediating force between the
public and private sector in addressing these concerns.
- Development of Mediating Structures to assist
community management. There is a lack of
communications or an opportunity to share common
experiences and information among non-profit and
community self-help groups. To strengthen networks and
fair representation, the Council may consider
strengthening the development of associations of
self-help groups by supporting individuals who serve as
mediators for these community groups. Recent efforts
by the Center for Neighborhood Enterprise in Washington
may provide some good examples here.
THE WHITE HOUSE
WASHINGTON
August 2, 1983
MEMORANDUM FOR JAMES K. COYNE
FROM:
ROBERT A.F. REISNER
SUBJECT:
ACTION MEMORANDUM FOR THE PRESIDENT'S ADVISORY
COUNCIL ON PRIVATE SECTOR INITIATIVES
Bob Galvin has asked the White House Office to assist the Council
by providing written thoughts on direction, goals and objectives.
This memorandum provides ideas for the newly-formed Council to
facilitate the process of moving from the ceremonial meeting of
June 28 to the business to be initiated in the meeting of August
12. The memo is intended to serve the purpose of starting the
discussion.
This memo offers a roadmap; a "quidance" from the experience of
the White House Office and Bill Verity's Task Force. But this
memo does not seek to set policy for the Council or to choose
specific projects. These steps would be taken on August 12
and in subsequent meetings.
Background
The President's Advisory Council on Private Sector Initiatives
was created by Executive Order on June 27, 1983. Twenty-eight
members of the Council were sworn in by the Attorney General
on the morning of June 28. Attached to this memorandum is a
copy of the Executive Order, the list of announced members and
a copy of the remarks delivered to the council by President
Reagan on June 28.
In a subsequent announcement, there were five additional members
of the council announced. Today, there are three additional
members of the council to be appointed by President Reagan.
2
Mission and Goal of the Council
The purpose of creating a Presidential Advisory Council
on Private Sector Initiatives is to provide a mechanism
for enhancing Presidential leadership to stimulate action
to solve social and economic problems. President Reagan
noted the momentum of the private initiatives movement
in his remarks to the Council, "I am asking you to
contribute your energy to a national movement that's
already energized. " What is needed from the council,
is the leadership and the vision to take individual
ideas in selected communities and leverage them into
national solutions to broad problems.
In the President's words, "All over the country people
are finding new solutions for the problems they see
in their communities, but they can use your help too.
We want to activate even more of that energy in our
people. We need your help in multiplying the
applications of all the good private sector ideas
and projects that abound in the country."
The specific actions that should be taken to develop
private solutions to individual problems were left to
the creative energies of the Council, though the President
did note that "We need each of you to help us find ways
to build the networks, develop the partnerships and find
the resources to make seemingly small ideas become
national solutions
=
The substantive areas that should be priorities for
Council involvement were mentioned in general terms
because of the breadth of the Private Initiatives concept.
"Private initiatives are as basic as the American
tradition of neighbor helping neighbor, as selfless as are
millions of volunteers and as simple as a helping hand. "
Yet in the course of his talk, the President did note
initiatives that have already been taken in the areas
of priority policy concern for the Administration such
as education, jobs and health care.
To consider mechanisms that the Council might use in
taking action, a note on mechanics is helpful.
3
Mechanics
As outlined in the Executive Order, the Council will exist
for 24 months. Federal funding of the projects of the
Council will almost certainly be limited given the overall
budget constraints. In fact, the philosophy of private
sector initiatives suggests that resources should come
from the private sector. Generally, it is thought that
the government's role should be to support the private
sector's lead.
However, the Executive Order does provide some important
flexibility that will permit the Council to form Project
Teams that are supported by Cabinet Agencies. The Order
creates the opportunity to establish operating subgroups.
The project teams or operating subgroups, must be
established for periods of less than one year.
What this means is that the Council and its subcommittees
will exist for two years and will have limited funding.
But "operating subgroups" may be created to carry out
specific tasks and they can be funded by cabinet agencies
to form public/private partnerships or to engage in some other
activity that is deemed appropriate to the broad mandate
of the cabinet department. (Lawyers from the agency
would have to review a proposed activity, of course, and
the Cabinet Secretary involved should probably serve on
the relevant project team.)
Beyond the mechanics of the government's administrative
process, the Council has broad flexibility to choose national
problems and to encourage private initiatives that may
help solve them.
Subcommittees
There were seven subcommittees discussed in the initial
meeting of the council. These were:
Building Educational Resources -- The committee will
be concerned with developing new partnerships between
private organizations and educational institutions through
such means as the adopt-a-school programs.
Achieving Full Employment and Improving Productivity -- The
committee will develop new partnerships and programs to encourage
employers, labor unions, communities and other organizations
worker. to cooperate in solving problems such as those of the displaced
4
Preserving Families and Communities Resources -- The committee will
work with programs such as the shelter program, the food bank
programs and other concerns with community problems such as
those of the elderly, lost children and drunk driving to translate
promising ideas into national efforts.
Network Development -- The committee will work to develop the DATA/NET,
the video data bank, and other resources for sharing information
and connecting those in need of services with private sector
providers.
Removing Barriers -- The committee will work with the Vice
President's Task Force on Regulatory Relief, with the federal
government and with state and local governments and agencies
to eliminate barriers to private solutions to social and
economic problems facing the country.
Strengthening the Independent Sector -- The committee will be
concerned with providing the resources, the tools, and the leadership
to permit the independent sector develop to its full potential.
International Private Sector Initiatives -- The purpose is to
develop projects and partnerships with the private enterprises
and relevant agencies to encourage private sector initiative
development and the spirit of PSI in foreign nations and in
developing foreign policies and assistance programs.
The organization of the committees was discussed in the
initial meeting and the preliminary inclinations of the
Council members were discussed with respect to their
participation on the subcommittees.
Aucust 12 Meeting
The purpose of the August 12 meeting will be discussed more
completely by the Chairman at the commencement of the 11:00
A.M. session. One of the objectives of the session that
has been discussed has been to formalize the formation of
the subcommittees to select chairmen and to set objectives
and programs for them.
Also, the Council may wish to discuss potential future reports
which were specifically referenced in the Executive Order and
could be presented to the President.
In a separate memo, a short summary of potential projects and
areas of interest for each of the subcommittees will be
discussed. This memo does not try to match specific projects
with subcommittees but instead is a more detailed discussion
paper.
5
Conclusions: From Initiatives to National Program, What Should
the Council Do?
One of the difficulties that will be faced by the Council will
be choosing an agenda. There are so many different kinds of
projects that have been described as private initiatives that
there are almost too many choices. Job search clubs, summer
jobs campaigns, child care lunches, data networks, literacy
campaigns, communications forums all represent different
types of action.
Additionally, the council can do a number of different kinds
of things within its mandate. These include:
-- holding hearings;
-- developing reports;
- - convening seminars;
-- initiating new projects that are private or jointly
public private initiatives; and
working with business schools or banks or
other institutions with an interest in
encouraging private sector involvement in public
issues.
One effective model for action would be to expand upon existing
sound ideas. Many of the initiatives that are cited as
examples of private initiatives are essentially "service"
projects. They are small, community-based ideas that
have potential application in many communities. One of
the best ways that the Council could stimulate action
would be to take a model application (such as the job-search
club) and find new locations for it to be introduced. This
"application of models" format is one straight-forward
way to make initiatives into national programs.
There are also many other classic techniques for leveraging
single ideas into national programs. Beyond technical
assistance teams there are other tools for providing
information to new potential markets for private initiatives.
"How-to" handbooks, conferences, literature and advertising
are only a few examples of other approaches that a
subcommittee could take in translating ideas into action.
Still another approach would be to initiate much larger
projects. Instead of working with small units such as a
service project in a community, the initiative process could
6
simply start with a project that has national scope and implications.
Privatization and replacement of government functions have been
concepts that have been advocated in recent years. Because the
privatization of public functions is a major business concern
of the investment banking community and others, the identification
of single projects would have almost automatic national
significance.
In conclusion, there are many approaches for the Council and
its subcommittees to take in initiating action. Project
groups may be formed with Cabinet agencies. Approaches
such as the "application of models" or the "dissemination
of information" are proven mechanisms for encouraging
private initiatives to "build the networks, develop the
partnerships and find the resources to make seemingly
small ideas become national solutions. "