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November 14, 1997 MEMORANDUM FOR THE VICE PRESIDENT FROM: Jerry Mande SUBJECT: Tobacco This memorandum provides background for your Monday Washington Post interview. Specifically, it provides a timeline for your activities on the FDA tobacco rule, and it provides a brief history of your involvement on the 1984 cigarette labeling bill. FDA Rule Your direct role on the FDA rule began on Friday afternoon, May 5, 1995. At that time, I brought to you the conclusions of FDA's investigation of nicotine-containing tobacco products and FDA's proposed rule. I informed you we would soon be ready to bring this to the White House. You told me you wanted to take this issue to the President personally, asked that we build in time for you to do so, and arranged for me to work with Quinn to plan a successful roll- out strategy. (If you want to take some credit for events prior to May 5, you could point out that you had previously placed your long-term health aide at FDA to work on this and other issues.) The next key dates were in May and June, 1995. I don't know the exact dates, but during this time you spoke to the President about this issue. I believe your discussions with the President included at least one lunch and several Wednesday night meetings. Finally, in July, 1995 the President, you, Secretary Shalala, and Kessler met in the residence where the President was briefed, and the President made the final decision to move forward. On August 10, 1995, the President and you announced the proposed FDA rule at an East Room press conference. On August 23, 1996, the President and you announced the final FDA rule at a Rose Garden ceremony. And on February 28, 1997, on Kessler's last day, the President and you announced that the first provisions of the FDA rule went into effect at a Roosevelt Room press conference. 1984 Cigarette Labeling Prior to the debate on cigarette warning labels, you had established a unique position on tobacco. You were a champion of the public health with the earned trust of the public health community. But you were also a friend of tobacco farmers. It was a position that resulted in part from many Upper Cumberland open meetings. As a result, in a world where most public health advocates viewed tobacco manufacturers and farmers as indistinguishable parts of a monolithic evil empire,