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OCR Page 1 of 6THE WHITE HOUSE
WASHINGTON
March 3, 1998
MEMORANDUM FOR THE CHIEF OF STAFF
FROM:
Bruce Reed
SUBJECT:
Tobacco Communications Plan
Over the next few weeks, we plan to turn up the heat on Congress to pass tobacco legislation.
We are organizing a series of events for the President, the Vice President, and others, including an
intense week of message events to begin this Saturday. We are also putting in place a
coordinated strategy with House and Senate Democrats who will start a daily drumbeat that
Congress should not go home without passing comprehensive tobacco legislation.
The following plan represents the thinking of senior White House, HHS, and Treasury staff. Our
message is simple: Every day Congress fails to pass tobacco legislation, 3,000 kids start smoking
and 1,000 will die early as a result. We can dramatically reduce teen smoking and save a million
lives over the next 5 years if we pass the President's proposal.
This Week
This week we plan to underscore our commitment to bipartisan, comprehensive legislation in
several ways:
Senators Chafee, Harkin, Lugar and Graham are expected to announce their bipartisan plan
late this week or early next week, and we are hoping to have the Vice President appear with
them at their announcement.
Agency witnesses are testifying at McCain's hearing today on tobacco advertising.
Secretary Shalala will begin to meet with editorial boards.
Next Week
Starting with the radio address, we plan a high profile, high intensity week of tobacco message
events, including:
In his March 7th radio address, the President will challenge the Congress not to go home this
year without passing comprehensive bipartisan tobacco legislation that will dramatically
reduce teen smoking, and note that Congress has less than 70 work days left.
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