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PRIVILEGED AND CONFIDENTIAL -- Attorney Work Product Prepared by SMBD for POTUS & USDOJ in Anticipation of Litigation (f) consistent enforcement of the manufacturer's standards through appropriate disciplinary mechanisms, including, as appropriate, discipline of individuals responsible for the failure to detect a noncompliance; and (g) reasonable steps to be taken in order to respond appropriately after the detection of an action in noncompliance, including any necessary modifications to the compliance plan and program to prevent and detect the recurrence of such action or similar actions. 21. Agreements With Respect to Retail Monitoring. A. Each Settling Defendant and Participating Tobacco Manufacturer shall take all steps, including, without limitation, compliance checks of retailers and creation of financial incentives for compliance, reasonably calculated to ensure that retailers or others— (1) do not advertise or label tobacco products of such Participating Tobacco Manufacturer in violation of the provisions of this Master Settlement Agreement, and (2) fully comply with the applicable provisions of this Master Settlement Agreement. B. Each Participating Tobacco Manufacturer shall establish procedures requiring that its employees and agents report violations of the Master Settlement Agreement by 40