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Tobacco Legislation [9]

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McCAIN TOBACCO BILL (S. 1415) - DRAFT MAJOR PROVISIONS¹ ISSUE COMMERCE COMMITTEE MARK MARKETING AND Calls for National and State protocols by which industry agrees ADVERTISING to no outdoor advertising; no human images or cartoon RESTRICTIONS characters, black and white text only advertising (except in adult periodicals and venues); no animal figures. No color ads on the back face of adult magazines. Limits advertising to FDA/FTC specified media. Restricts glamorization of tobacco. Any advertising that violates the statute or protocol is considered "false and misleading." Liability limits eliminated if tobacco companies challenge or are no longer bound by advertising restrictions. Places size, color, number, and placement restrictions on point-of-sale advertising and displays. Provides for no additional point-of-sale advertising for companies with higher market share. Preemption of further restrictions on advertising or package labeling requirements remains in the Federal Cigarette Labeling and Advertising Act (CLAA). Requires health warnings on advertisements. WARNINGS, Requires new, explicit warning labels in bold type. Requires LABELING AND alternating black on white; white on black warning labels for PACKAGING packages. Requires health warnings. Allows FDA to update warnings at any time based on science. Requirements for package warnings other than those set by FDA are preempted by the CLAA. YOUTH ACCESS Federal prohibition of sales to minors under 18; requires photo RESTRICTIONS ID if under age 27; requires face to face transactions; bans vending machines and self-service sales except in adult-only facilities, permits mail-order sales subject to FDA review. Administered by FDA.

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