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    "ocrText": "02/09/98 MON 09:38 FAX\n5\n012\n§ 897.32(a)(2)(i)-(ii).\nBecause the FDA's regulations are not intended to impede the free flow of\ncommercial information to lawful purchasers, but instead are designed to preserve that\nflow, they differ fundamentally from the sorts of advertising restrictions that have\ntypically been condemned by the Court. In 44 Liquormart, for example, Rhode Island's\nstatutes were specifically designed to prevent liquor advertisers from conveying\ninformation about the price of their products. See 116 S. Ct. at 1501. Likewise, in Coors,\nthe Alcohol Administration Act sought to minimize lawful purchasers' knowledge of a\nbasic characteristic of beer--its alcohol content--by excluding content information from\nbeer labels. See 515 U.S. at And in Central Hudson itself, the regulatory orders at issue\nprohibited all promotional advertising by electrical utilities. See 447 U.S. at 558-60. In\neach of these cases, the challenged regulation undertook to keep truthful commercial\ninformation out of the hands of legal purchasers. That is not the case with the FDA\nregulations.\nThe plaintiffs in the Coyne Beam case have argued that the FDA must exhaust all\nalternative, non-speech related means to reduce underage smoking before regulating\ncigarette advertising. This view is based on a misreading of the First Amendment and the\nSupreme Court's decision in 44 Liquormart. Unlike the liquor price advertising\nrestrictions invalidated in 44 Liquormart, the FDA's speech-related restrictions are targeted\nat preventing advertising to a group of people who cannot legally purchase the product in\nquestion. That case does not require that we run the risk that more and more children will\nfall prey to this advertising while we experiment with other measures. Moreover, the\n11"
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