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04/23/98 THU 11:22 FAX 202 690 7318
DHHS/ASPA
5
013
use among ethnic groups deserves additional attention by researchers and those
who develop prevention and cessation programs.
Ladies and gentlemen, those are the key findings from our report. So, we
come full circle. So where do we go from here?
I'd like to end with some good news. And that is, while we await better
tools and techniques from our research, we can take steps now to step the tide of
tobacco use in our ethnic communities, especially among young people. We only
have to look at California and Massachusetts, which have mounted intensive
media and community programs funded by increases in the state tobacco tax. In
those states, teen smoking rates have not increased as they have in the rest of the
country.
The comprehensive strategies we need include strict enforcement of youth
access laws, well-researched and culturally appropriate school and community
programs, and counter-advertising campaigns geared to young people's
interests, attitudes, and cultural values.
There already are success stories from efforts of dynamic national
organizations, many of them represented here today, and of regional, state, and
local groups and coalitions across the nation. Chapter five of today's report
highlights many of these promising efforts:
- Like Life Skills Training, a school prevention program with proven
effectiveness that has been adapted for African American and Hispanic students.
- Like Pathways to Freedom, a quit-smoking program for African
Americans that has shown some remarkable success in helping smokers quit for
good.
4
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"ocrText": "04/23/98 THU 11:22 FAX 202 690 7318\nDHHS/ASPA\n5\n013\nuse among ethnic groups deserves additional attention by researchers and those\nwho develop prevention and cessation programs.\nLadies and gentlemen, those are the key findings from our report. So, we\ncome full circle. So where do we go from here?\nI'd like to end with some good news. And that is, while we await better\ntools and techniques from our research, we can take steps now to step the tide of\ntobacco use in our ethnic communities, especially among young people. We only\nhave to look at California and Massachusetts, which have mounted intensive\nmedia and community programs funded by increases in the state tobacco tax. In\nthose states, teen smoking rates have not increased as they have in the rest of the\ncountry.\nThe comprehensive strategies we need include strict enforcement of youth\naccess laws, well-researched and culturally appropriate school and community\nprograms, and counter-advertising campaigns geared to young people's\ninterests, attitudes, and cultural values.\nThere already are success stories from efforts of dynamic national\norganizations, many of them represented here today, and of regional, state, and\nlocal groups and coalitions across the nation. Chapter five of today's report\nhighlights many of these promising efforts:\n- Like Life Skills Training, a school prevention program with proven\neffectiveness that has been adapted for African American and Hispanic students.\n- Like Pathways to Freedom, a quit-smoking program for African\nAmericans that has shown some remarkable success in helping smokers quit for\ngood.\n4"
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