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Withdrawal/Redaction Sheet
Clinton Library
DOCUMENT NO.
SUBJECT/TITLE
DATE
RESTRICTION
AND TYPE
001. letter
Ella King Torrey to Nancy Foldger and Sidney Werkman re: address
01/09/1998
P6/b(6)
[partial] (1 page)
002. memo
Reta Lewis to Bobbie Greene re: Meeting on Thursday [partial] (1
04/15/1998
P6/b(6)
page)
COLLECTION:
Clinton Presidential Records
First Lady's Office
Bobbie Greene
OA/Box Number: 15627
FOLDER TITLE:
Michael Bronner
2012-0872-S
rc944
RESTRICTION CODES
Presidential Records Act - |44 U.S.C. 2204(a)]
Freedom of Information Act - 15 U.S.C. 552(b)]
P1 National Security Classified Information [(a)(1) of the PRA]
b(1) National security classified information ((b)(1) of the FOIA]
P2 Relating to the appointment to Federal office [(a)(2) of the PRA]
b(2) Release would disclose internal personnel rules and practices of
P3 Release would violate a Federal statute |(a)(3) of the PRA]
an agency [(b)(2) of the FOIA]
P4 Release would disclose trade secrets or confidential commercial or
b(3) Release would violate a Federal statute [(b)(3) of the FOIA]
financial information |(a)(4) of the PRA]
b(4) Release would disclose trade secrets or confidential or financial
P5 Release would disclose confidential advice between the President
information [(b)(4) of the FOIA|
and his advisors. or between such advisors |a)(5) of the PRA|
b(6) Release would constitute a clearly unwarranted invasion of
P6 Release would constitute a clearly unwarranted invasion of
personal privacy |(b)(6) of the FOIA]
personal privacy [(a)(6) of the PRA]
b(7) Release would disclose information compiled for law enforcement
purposes [(b)(7) of the FOIA]
C. Closed in accordance with restrictions contained in donor's deed
b(8) Release would disclose information concerning the regulation of
of gift.
financial institutions [(b)(8) of the FOIA]
PRM. Personal record misfile defined in accordance with 44 U.S.C.
b(9) Release would disclose geological or geophysical information
2201(3).
concerning wells |(b)(9) of the FOIA]
RR. Document will be reviewed upon request.
BOBBIE GREENE
Collen
Here's Some
background info
on two of See
people we discussed
E at our
Advisony Committee
meeting.
Cheers,
GREENBERG
ATTORNEYS IT LAW
TRAURIG
RETA J. LEWIS
Partner
Reta J. Lewis is a Partner with Greenberg Traurig Hoffman Lipoff Rosen & Quentel's
("Greenberg Traurig") Washington, D.C. office, and a member of the Firm's Governmental
and Public Finance Groups. Her practice broadly focuses on representing major
corporations, associations, universities and various governmental entities in matters of
finance and general business before the United States Congress and the Executive Branch,
as well as providing assistance on municipal finance issues.
Ms. Lewis has more than 15 years of extensive political and government affairs experience.
Prior to joining Greenberg Traurig, Ms. Lewis was Of Counsel with the Washington office
of Arter Hadden Haynes & Miller, which she joined after she left the Clinton
Administration.
In the Clinton Administration, Ms. Lewis served as the Special Assistant to the President, in
the Office of Political Affairs. In this capacity, she was responsible for maintaining contact
and coordinating Administration initiatives with state and local elected officials and
constituency groups in 17 northeast and southern states on programs, policies and issues
and communicating these views to the President and his advisors. She also was the political
liaison to the Departments of Commerce, Transportation, Education and Housing and
Urban Development.
In addition, Ms. Lewis served as President Clinton's senior domestic political adviser to the
1994 Western Hemisphere Summit of the Americas held in Miami. Also, she was the
principal Staff Coordinator for the Federal Task Force for the 1996 Atlanta Olympic and
Paralympic Games, where she coordinated the work between the Atlanta Committee on the
Olympic Games ("ACOG") and the Administration. This work resulted in over $100
million in federal grants and funds from the Department of Housing and Urban
Development for the renovation/revitalization of Techwood-Clark Howell Homes; the
Department of Transportation for a new traffic management system and 72 MARTA buses;
and money from the Department of the Interior to enhance the Oconee River for white
water canoe slalom, for the revitalization of Martin Luther King, Jr. National Historic
District and for tree planting in downtown Atlanta.
GREENBERG TRAURIC HOFFMAN LIPOFF ROSEN & QUENTEL
A PARTNERSHIP OF PROFESSIONAL CORPORATIONS
1300 CONNECTICUT AVENUE. N.W.
WASHINGTON. D.C. 20036
202-331-3100 FAX 202-331-3101
MIAMI NEW YORK WASHINGTON. D.C.
FORT LAUDERDALE WEST PAIM BEACH TALLAHASSEE ORLANDO
Reta J. Lewis Biography
Page Two
Additionally, Ms. Lewis was the Administration's point person for its work with the 1995
Special Olympic Games, and the 1994 World Cup Soccer series held in 10 U.S. cities. Ms.
Lewis worked closely on behalf of the Administration with the Democratic and Republican
leadership in the House and Senate in developing and implementing the Administration's
policy and programs for coordination of its support to the Olympic Games.
Ms. Lewis has also held positions as Legislative Assistant to the House Subcommittees on
Census and Population, and on Elementary, Secondary, and Vocational Education. During
the summer of 1990, Ms. Lewis was also the National Trip Director of the Nelson Mandela
U.S.A. Tour.
As a Former Chief of Staff for the District of Columbia Public Works Department, which
included the Water and Sewer Utility Administration, Ms. Lewis' experience in municipal
finance, public works, and administrative law has given her an opportunity to focus on
small contractor, water and sewer utility, solid waste and transportation-related programs, as
well as capital improvement fund programs.
Ms. Lewis is admitted to practice in the District of Columbia and Georgia. She is a 1989
graduate of Emory University's School of Law and earned her M.S.A.J. in 1978 from the
American University, and her B.A. in 1975 from the University of Georgia. Ms. Lewis also
serves as a member of the Emory Law School Council.
Ms. Lewis is a trustee of the District of Columbia Chamber of Commerce PAC. She is a
member of the Women's Information Network Advisory Council ("WIN"), the Leadership
Board for A Broader Image Inc. ("ABI"), and a member of the Delta Sigma Theta Sorority.
GREENBERG TRAURIG
Withdrawal/Redaction Marker
Clinton Library
DOCUMENT NO.
SUBJECT/TITLE
DATE
RESTRICTION
AND TYPE
001. letter
Ella King Torrey to Nancy Foldger and Sidney Werkman re: address
01/09/1998
P6/b(6)
[partial] (1 page)
COLLECTION:
Clinton Presidential Records
First Lady's Office
Bobbie Greene
OA/Box Number: 15627
FOLDER TITLE:
Michael Bronner
2012-0872-S
rc944
RESTRICTION CODES
Presidential Records Act - |44 U.S.C. 2204(a)]
Freedom of Information Act - [5 U.S.C. 552(b)|
P1 National Security Classified Information |(a)(1) of the PRA]
b(1) National security classified information [(b)(1) of the FOIA]
P2 Relating to the appointment to Federal office [(a)(2) of the PRA|
b(2) Release would disclose internal personnel rules and practices of
P3 Release would violate a Federal statute |(a)(3) of the PRA]
an agency [(b)(2) of the FOIA]
P4 Release would disclose trade secrets or confidential commercial or
b(3) Release would violate a Federal statute |(b)(3) of the FOIAJ
financial information [(a)(4) of the PRA]
b(4) Release would disclose trade secrets or confidential or financial
P5 Release would disclose confidential advice between the President
information [(b)(4) of the FOIA]
and his advisors, or between such advisors [a)(5) of the PRA]
b(6) Release would constitute a clearly unwarranted invasion of
P6 Release would constitute a clearly unwarranted invasion of
personal privacy ((b)(6) of the FOIA]
personal privacy |(a)(6) of the PRA|
b(7) Release would disclose information compiled for law enforcement
purposes [(b)(7) of the FOIA]
C. Closed in accordance with restrictions contained in donor's deed
b(8) Release would disclose information concerning the regulation of
of gift.
financial institutions [(b)(8) of the FOIA]
PRM. Personal record misfile defined in accordance with 44 U.S.C.
b(9) Release would disclose geological or geophysical information
2201(3).
concerning wells |(b)(9) of the FOIA]
RR. Document will be reviewed upon request.
SANFRANCISCO
ARTINSTITUTE
800 CHESTNUT STREET
SAN FRANCISCO CA
94133 415/771-7020
January 9, 1998
BEARD OF TRUSTEES
Ms. Nancy Folger and Dr. Sidney Werkman
CHAIR
DAVID A COULTER
P6/(b)(6)
[001]
VICE CHAIR
AGNES BOURNE
VICE CHAIR
JAY PIDTO
Dear Ms. Folger and Dr. Werkman:
VICE CHAIR
LUCINDA REINOLD
TREASURER
The San Francisco Art Institute is hosting a Gala benefit on Friday, March 13th to honor
CHRISTIAN EROMAN
Roselyne C. Swig (Cissie) for her many years of service to the art community in San Francisco
SECRETARY
MILDRED HOWARD
and nationally. Cissie has a long and distinguished involvement with the Art Institute, having
served as Chair of the Board of Trustees, Chair of the Women's Board (today the Council), and
ENORE ALEXANDER
PAULE ANGLIM
received one of the Institute's first honorary Doctorates. As you know, Cissie recently returned
STEVE ANKER
a *STEN N BEDFORD
to the San Francisco Bay Area after serving the Clinton administration since 1994 as Director of
NANCY BOAS
RCBERT J. BRANSTEN
the Art in Embassies Program of the U.S. Department of State.
ENRIQUE CHAGOYA
GARY GARRELS
MARCIA GRAND
DOUG HALL
As a friend of Cissie's, I thought you would appreciate the opportunity to join us in recognizing
MIKE HENDERSON
TOM HOLLAND
her and her extraordinary contribution to the art of our times by serving on the Honorary
DAVID KAPLAN
BETTY KLAUSNER
Committee for this event. Honorary Committee members will be acknowledged in the Gala
ELLEN KLUTZNICK
C *.CHARD KRAMLICH
program, and included on the invitation if we receive your response by January 20, 1998. We
CHARLES LA FOLLETTE
LEE MONTGOMERY
would be pleased to include your name whether or not you are able to attend the event.
TAPAN MUNROE
-ARRY S. PARKER III
SANSORD ROBERTSON
SHELAGH ROHLEN
The Art Institute's annual Gala is an especially popular benefit which provides important general
#ALDEMAR ROJAS
JOHN SANGER
support for our academic and public programs. This year, in Cissie's honor, we are establishing
CATHERINE SCHEAR-NEWMAN
RICHARD SHAW
an additional special fund, the Illumination Fund. Gifts to this fund will enable us to enhance the
MICHELLE SKAFF
PAUL STEIN
lighting in our galleries and student exhibition spaces and add architectural lighting in the
30RDON SWANSON
LAL "A SMITH SWEENEY
entrance and courtyard of our landmark facility. Because Cissie's involvement and leadership
JENNIFER TAIT
LYDIA TITCOMB
has "illuminated" our purpose, it seems appropriate that she has suggested lighting as a practical
JOSEFA VAUGHAN
KAREN WILBEPOING-DIEFENBACH
first use of this enhancement fund. Contributions to this fund will help us to achieve our benefit
EMERITUS TRUSTEES
goal of $200,000 in honor of Roselyne Swig.
3ARDINER HEMPEL
ELAINE MAGNIN
MARGARET OLWELL
JACK SCHAFER
Thank you in advance for your consideration of this invitation. I hope that you are as
--IAM ZELLERBACH
PRESIDENT
enthusiastic as we are at the opportunity to acknowledge Cissie's involvement and hope that you
ELLA KING TORREY
will become a member of our Honorary Committee. Please join us in this celebration of a most
remarkable woman and friend of the arts.
Sincerely,
President Ella King King Tomey
Ella
SANFRANCISCO
ARTINSTITUTE
Where Art Starts
For more than 125 years, the San Francisco Art
Institute has built a reputation as one of the premiere
art colleges in the nation. The school has been the
center of many of this country's most notable art
movements and claims many of our nation's most
important artists as faculty and alumni. At the
vanguard of contemporary arts education, the Art
Institute prepares its students for a rich life in the
arts with an intensive studio environment and a vital
liberal arts experience.
Founded on the heels of the Gold Rush era, the
Painting student working in the Undergraduate Honors Studio.
school has always been a magnet for artists and
educators pursuing experimentation and innovative art forms. During the 1930s, the residency of
Diego Rivera prompted New York critics to proclaim the Art Institute (then known as the California
School of Fine Arts) as on the "cutting edge" of modern art. The trend continued during the 1940s
with the development of West Coast abstract expressionism by a remarkable group of painters that
included Clyfford Still, Mark Rothko, Ad Reinhardt, Hassel Smith and Frank Lobdell. In the same
decade, the renowned photographer Ansel Adams founded the nation's first fine arts photography
department at the school with faculty members Minor White, Imogen Cunningham, Dorothea Lange,
Edward Weston and Lisette Model.
In the 1950s and 60s, the Art Institute was the center of the figurative, beat, and funk movements that
included Richard Diebnekorn, David Park, Nathan Oliveira, Joan Brown, Jay De Feo, Elmer Bischoff,
Jess, Bruce Conner and James Weeks. In the 1970s and 80s, the San Francisco Art Institute was a leader
in the development of conceptual art, new genres, film and video work created by George Kuchar,
Ernie Gehr, Tony Labat, John Roloff, Karen Finley, David Ireland, Paul Kos and many more.
The San Francisco Art Institute continues to nurture future generations of young artists who will
become the visionaries of the next millennium. In 1994 the Art Institute founded the Center for
Digital Media, the nation's first state-of-the-art computer center dedicated exclusively to artistic
explorations and the development of new media. The Center, along with other programs at the Art
Institute, encourages art-making which reflects a broad spectrum of forms, philosophies and aesthetic
approaches, and fosters critical thinking and creative development through an on-going and intensive
critique process.
Today, more than 800 students study in the school's prestigious degree programs. Its reputation
expands well beyond the U.S. borders to attract students from Asia, South America and Europe.
Thousands more participate locally in public programs in the contemporary visual arts that include
exhibitions, lectures and extension education classes for adults and high school students. The San
Francisco Art Institute strives to be a leader in promoting awareness of the relevance of the arts in
contemporary culture.
GREENBERG
ATTORNEYS AT LAW
TRAURIG
MEMORANDUM
VIA COURIER
To:
Bitsy Folger
From: Reta Lewis
Date:
February X 25, 1998
Re:
Michael Bronner
Attached is the profile and background on Michael Bronner, Chairman of Bronner
Slosberg Humphrey.
In my discussions with Michael, he is very interested in the Millenium Project,
and has indicated that he is also interested in bringing his client resources to the table.
Michael is available to come to D.C. for a meeting with you and Bobby.
Please give me a call later today to discuss. Thank you.
Attachments
P.S. I am 9 in the office until and crll. 4:30
tonight I'll give you a
GREENBERG TRAURIG HOFFMAN LIPOFF ROSEN & QUENTEL
A PARTNERSHIP OF PROFESSIONAL CORPORATIONS
1300 CONNECTICUT AVENUE. N.W.
WASHINGTON, D.C. 20036
202-331-3100 FAX 202-331-3101
MIAMI NEW YORK WASHINGTON, D.C.
FORT LAUDERDALE WEST PALM BEACH TALLAHASSEE ORLANDO
Bronner Slosberg Humphrey
Michael Bronner
Chairman
Michael Bronner is founder and Chairman of Bronner Slosberg Humphrey, and over the past 17 years
has led the agency to become the largest independent direct marketing agency in the country. Michael
has pioneered the development and application of a new customer (vs. product) driven business model.
In 1978 Michael came north from his home in Florida to attend Boston University. While a pre-med
student, his entrepreneurial idea for a student coupon book to be distributed, free, through campus
mailboxes was born. The coupon book for students quickly developed into one for businesses, which
gave birth to The City Book, and that, in turn, attracted American Express. AT&T quickly followed
and, as they say, the rest is history.
Today Bronner Slosberg Humphrey employs over 800 people and serves a client base of market leaders:
American Express, AT&T, L.L. Bean, Enron, Federal Express, General Motors, IBM, Kodak, Pfizer,
and Seagrams America. The agency is based in Boston and has offices in New York City and San
Francisco.
Michael's company is known as a leader in the world of marketing, but the staff also prides itself on the
thousands of hours of pro-bono work it passionately donates to a variety of worthy causes including the
Anti-Defamation League, Boys and Girls Clubs of Boston, Facing History, AIDS, The March of Dimes
and The United Way.
Michael's leadership and sense of community have forged a unique company culture that goes far
beyond the pragmatic objectives of business. In recognition of what Michael and the agency have
contributed to the community, Michael received the Torch of Liberty Award from the Anti-Defamation
League this past fall.
Among his numerous community activities, Michael is chairman of the Boston Walk Committee for the
March of Dimes and serves on the boards of the Boys and Girls Clubs, Boston Public Library
Foundation, and New England Aquarium.
Printed on recycled paper.
February 1998
Bronner Slosberg Humphrey Inc. The Prudential Tower, 800 Boylston Street, Boston, Massachusetts 02199 617 867-1000, Fax: 617 867-1111
THE BOSTON GLOBE
TUESDAY, SEPTEMBER 16, 1997
Bronner Slosberg
realigns to meet
projected growth
Agency appoints David Kenny
chief executive as part of revamp
By Chris Reidy
GLOBE STAFF
In response to projected annual growth of 30 percent, Bronner
Slosberg Humphrey of Boston said yesterday it is realigning
under a new chief executive, David Kenny, who has served as
vice chairman of the agency since December 1996.
Kenny, a former partner at Bain & Co., succeeds founder
Michael Bronner as chief executive.
Bronner will continue to be chairman of the direct marketing
agency that projects 1997 capitalized billings of $700 million, up
30 percent from 1996.
At the end of 1996, the agency employed 740 people. It now
employs more than 800 and expects to employ 1,000 by some
time next year as it opens some satellite offices, the agency said.
Bronner Slosberg began as a traditional direct marketing
agency. It made phone calls to clients' customers and sent out
mass mailings. Bronner Slosberg also created TV ads and helped
some big name clients such as AT&T Corp. devise loyalty pro-
grams for rewarding their best customers.
Over time, Bronner Slosberg and its subsidiary, the Strategic
Interactive Group. evolved into a sort of consulting firm that
offers clients strategic solutions to problems but with the full exe-
cutional support to operationalize the strategies in market.
Yesterday's changes were a response to the firm's changing role
and rapid growth. said agency spokeswoman Tracey Riese.
Under the restructuring, a newly christened division called
Live Channels will group telemarketing and related customer
services under John Hoholik, who now has the title of executive
vice president.
In addition, agency partner Mike Slosberg will take on an
expanded role as chief creative officer, the agency said.
Bronner Slosberg's philosophy is that the relationship
between its clients and their customers is built primarily through
direct contacts and not through general ad campaigns.
These relationships are fostered by every contact a customer
has with a company, from receiving a phone call or company's
mail to visiting the company's World Wide Web site or making a
purchase in one of the company's stores.
Said Bronner: "Our clients now recognize that the economic
value of their brand is built and sustained primarily through cus-
tomer experiences rather than through image advertising."
Bronner Slosberg and Strategic Interactive clients include
AT&T, Enron, Federal Express, General Motors, IBM. Kraft
Foods and L.L. Bean.
Reprinted courtesy of The Boston Globe
THE BOSTON SUNDAY GLOBE
JUNE 16, 1996
Advertising: Bronner Slosberg Humpbrey
Taking 'mass' out of marketing
GLOBE STAFF PHOTO/DAVID RYAN
"It's only junk mail if the message is irrelevant to the customer who receives it," says Michael Bronner, chairman and chief executive of Bronner Slosberg Humphrey Inc.
By Chris Reidy
The strategy: tailoring ad campaigns to the whims of
GLOBE STAFF
each customer. The payoff: about $500m in billings
N 1981, A STUDENT AT BOSTON
Using 1994 billings for its latest rankings. a trade
"Mass marketing is like defoliating Vietnam," says
University had an idea that made him
group listed Bronner Slosberg as the fifth largest direct
Mike Slosberg, the 57-year-old vice chairman and
forget all about his dream of going to
marketing firm in the country.
creative director of Bronner Slosberg. The millions
medical school.
"We're cramming and jamming." says Bronner, 37.
of dollars spent on 30-second TV spots and celebrity
The idea was a coupon book full of
Bronner Slosberg's client list features some of the
pitchmen reach both potential customers and people
discounts from local merchants. Buy one
most prized letters in the corporate alphabet-AT&T,
who may never be inclined to give the company's
pizza, get another free. And SO forth.
GM, IBM and L.L. Bean-along with American Express
product a second thought.
Michael Bronner estimates he stuffed
Co., Federal Express Corp. and Fidelity Investments.
Direct marketing, Slosberg suggests, is more like
that coupon book into the mailboxes of
"Their client list is without peer anywhere in the
dropping a smart bomb with pinpoint accuracy.
14,000 fellow BU students.
industry," says Adweek New England editor Judy Warner.
As databases become bigger and more refined, direct
The merchants got some new business.
Mass marketing and much of traditional advertising is
marketers can do all sorts of things they could only dream
Bronner's pals "got to eat for free for
about brand names, public images and catchy slogans:
about just a few years ago. By marrying the information
about a month," he recalls. And Bronner was on his way
Nike advises consumers to "Just do it." McDonald's tells
to new techniques, direct marketers can customize a sales
to getting rich.
burger lovers, "You deserve a break today."
pitch to target a well-defined segment of consumers.
Fifteen years later, as chairman and chief executive of
Direct marketing is, in the words of its practitioners,
Or, as Bronner says, "It's only junk mail if the message
Bronner Slosberg Humphrey Inc., Michael Bronner is
"one-on-one communication." It encompasses every-
is irrelevant to the customer who receives it."
still doing what's come to be known as direct marketing.
thing from dinnertime phone calls from Time-Life books
Such thinking is changing the advertising industry.
but on a far more sophisticated basis-and for much larger
to magazine ads for L.L. Bean that vary according to
According to Jonah Gitlitz, president of the Direct
rewards. In 1996, Bronner Slosberg expects to bill fees in
what a particular subscriber has previously bought from
Marketing Association, 57 percent of the $235 billion spent
excess of $500 million, up from $79 million in 1989.
the Maine catalog company.
BRONNER, continued on back
Reprinted courtesy of The Boston Globe
Taking the 'mass' out of marketing
'90s technology
L.L. Outfitted
turns custom ads
Built for when it rains.
into big business
Sideways.
BRONNER
Continued from front
last year on all forms of advertising in the
United States, or $134 billion, was spent on
Then Doe
direct-market advertising.
doudless blue warm
provide
buens, Bran
Between 1990 and 1995, direct mar-
keting expenditures increased nearly 6
that
Collent,
prepared
ara
percent a year, the association estimates.
for
for
Such growth is likely to accelerate as
4551AG
Nature
and
will thous
conceing,
databases become more sophisticated,
That
Experiation
Spring
Sporting
proven
and the Internet and its World Wide Web
JUNS
there
contains
show,
torrental
homestly
pico!.
and
gmaranteed.
Great fall weekends start with your new L.L. Bean catalog.
offer more opportunities for advertisers
Whether
journey
the
kyand,
Been
lot
We
heats
For your FREE L.I.. Bean Spring
Please send me my FREE
to have dialogues with their customers.
100%
greated
Sporting catalog. just call 01 write.
I.J. Beau Spring Sporting catalog
quickly by Feder Express balks stated their Lill
Many direct marketing firms also do
objectores
by
So hefore
you
out
this
weekend.
why not open упигь and call?
1-800-547-2326
traditional advertising. Last year, for
L#4153170
Can't fund your catalog? happy to and another
example, Bronner Slosberg created a
Just
L.L.Bean
1-800-910-2326
L.L.Bean®
Parget
TV spot for L.L. Bean.
4701170
But the core of what Bronner Slosberg
did for L.L. Bean was on the cutting
Bronner Slosberg's 1994 customized print campaign for L.L. Bean compared the company's customer base to the subscription
edge of today's direct marketing.
lists of 20 national magazines, and varied the magazine ads to what subscribers had previously purchased from the catalog.
In devising a customized print cam-
made or not made after the customer
American Express cards while traveling,
becoming involved in "the strategy and
paign for Bean in late 1994, Bronner
received the magazine with a selective ad.
but used other credit cards for making
analysis" of a client's customer base.
Slosberg compared the company's cus-
"We wanted to get back a read on
purchases closer to home. To encourage
Often that involvement includes creat-
tomer base to the subscription lists of
our investment," says Bean vice presi-
more American Express card activity on
ing "solutions for our clients business
each of about 20 national magazines.
dent of advertising Chris McCormick.
the home front, Bronner devised an
problems," he says.
If a subscriber was not a Bean customer,
"And Bronner Slosberg devised this
upscale variation of the coupon book.
the subscriber's copy of the magazine
one-time test."
Instead of Commonwealth Avenue
Federal Express was a client with a
might have contained an ad urging that he
The test persuaded Bean to double its
pizzerias, Bronner persuaded Newbury
problem. Corporate customers that used
or she send away for a Bean catalog.
advertising budget.
Street restaurants to sign on with an
Federal Express to deliver overnight let-
When a magazine's subscriber list and
"They really understood how our busi-
American Express promotion that was
ters were often turning to another carrier
Bean's customer list overlapped, Bronner
ness worked and that every dollar had to
mailed out to local card holders. Pay
to deliver packages.
Slosberg proceeded to divide this overlap-
be justified," McCormick says. "They
with your American Express card, the
To change habits, Bronner Slosberg
ping group into "segments" of customers
approach you more like a management
letter said, and a couple would get a free
targeted corporate officials responsible
defined by past buying habits. How often
consultant than a creative person from
entree at participating restaurants.
for making shipping decisions. Each
did this customer shop with Bean? What
an ad agency."
In 1987, Slosberg, a veteran of New
received a letter. When opened, the letter
kind of items were purchased?
York ad agencies and direct marketing
popped up like a children's pop-up book
The answers to such questions were fac-
Its position in the vanguard of the
firms, teamed up with Bronner.
and formed the shape of a FedEx pack-
tored into tailoring the ad that a customer
direct-marketing revolution has spelled
Two years later, Steve Humphrey also
age. The letter also explained why a
saw in the copy of his or her magazine.
growth for Bronner Slosberg.
headed north from New York, bringing a
company would benefit from having
In other words, if two New Yorker sub-
By the end of the year, the firm
resume that included stops at Ogilvy &
Federal Express deliver both letters
scribers lived next door to each other, the
expects to employ 600 people. And its
Mather and Bank Street Consulting Group.
and packages.
same edition of the same magazine could
snazzy new offices in the Back Bay are
Because it's the largest independent
contain two different L.L. Bean ads.
a far cry from the Brookline apartment
direct marketer in the country, rumors
By creating TV spots viewed by mil-
Such methods "allow us to give the ads
where Bronner began his coupon busi-
occasionally circulate that Bronner
lions, traditional ad agencies tend to
a high level of personalization," Slosberg
ness 15 years ago.
Slosberg Humphrey will be acquired by
enjoy more glamour and recognition than
says. "A long-time customer might not
In its early days, Bronner's company
some communications giant, an idea
a firm that mails pop-up boxes to ship-
know that they can now buy Rollerblades
was known as Eastern Exclusives. Its
Bronner pooh-poohs.
ping clerks.
and mountain bikes from Bean as well as
BU coupon book was so lucrative that
"That kind of speculation has been
But when annual billings approach a
khaki trousers and chamois shirts. The ad
Bronner followed it up with others, both
going on for years," he says.
half-billion dollars, there's a lot be said
would let the customer know that. In
for BU and for other area schools. A later
For the moment, Bronner Slosberg
for 1-800 numbers, targeted mailings and
essence, the ad becomes direct mail, and
project was a coupon book called "The
continues to help its clients better under-
keeping a low profile.
the magazine is the envelope."
City" aimed at employees in Boston's
stand their customers and build long-term
"It used to be that direct marketing
Though expensive, such an approach
downtown office buildings.
relationships with them.
was considered the ugly stepchild of
allows an advertiser to gauge the effec-
Emboldened by early success, Bronner
Unlike the goals of many ad agencies,
advertising," says Adweek's Warner.
tiveness of an ad by comparing a cus-
brashly approached American Express.
Bronner Slosberg's goal is not to do
"That's not the case anymore."
tomer's past buying habits to purchases
At the time, consumers tended to use
"wonderful TV," Slosberg says; it's about
04/15/98 13:51
NO.391 P001/003
GREENBERG
ATTORNEYS AT LAW
TRAURIG
Transmittal Cover Sheet
TO:
Bobbie Greene, Deputy Chief of Staff to the First Lady
Attention: Noa Meyer, Assistant to the Deputy Chief of Staff
Company:
The Office of the First Lady
Fax Number:
(202) 456-6244
Phone Number:
(202) 456-6266
FROM:
Reta J. Lewis, Esq.
File Number:
9.987927
Comments:
Please see the attached. Thank you.
Date:
April 15, 1998
Time:
2:50 p.m..
No. Pages:
Including this cover sheet: 3
Please notify us immediately if not received properly at: 202-331-3156.
The information contained in this transmission is attorney privileged and confidential. It is intended only for the use of
the individual or entity named above. If the reader of this message is not the Intended recipient, you are hereby
notified that any dissemination, distribution or copy of this communication is strictly prohibited. If you have received
this communication in error, please notify us immediately by telephone collect and return the original message to us at
the address below via the U.S. Postal Service. We will reimburse you for your postage. Thank you.
1300 Connecticut Avenue, N.W., Washington, D.C., 20036 202-331-3100 Fax 202-331-3101
Withdrawal/Redaction Marker
Clinton Library
DOCUMENT NO.
SUBJECT/TITLE
DATE
RESTRICTION
AND TYPE
002. memo
Reta Lewis to Bobbie Greene re: Meeting on Thursday [partial] (1
04/15/1998
P6/b(6)
page)
COLLECTION:
Clinton Presidential Records
First Lady's Office
Bobbie Greene
OA/Box Number: 15627
FOLDER TITLE:
Michael Bronner
2012-0872-S
rc944
RESTRICTION CODES
Presidential Records Act - |44 U.S.C. 2204(a)]
Freedom of Information Act - [5 U.S.C. 552(b)]
PI National Security Classified Information |(a)(1) of the PRA]
b(1) National security classified information |(b)(1) of the FOIA]
P2 Relating to the appointment to Federal office [(a)(2) of the PRA]
b(2) Release would disclose internal personnel rules and practices of
P3 Release would violate a Federal statute ((a)(3) of the PRA]
an agency ((b)(2) of the FOIA]
P4 Release would disclose trade secrets or confidential commercial or
b(3) Release would violate a Federal statute |(b)(3) of the FOIA]
financial information [(a)(4) of the PRA]
b(4) Release would disclose trade secrets or confidential or financial
P5 Release would disclose confidential advice between the President
information [(b)(4) of the FOIA]
and his advisors. or between such advisors |a)(5) of the PRA|
b(6) Release would constitute a clearly unwarranted invasion of
P6 Release would constitute a clearly unwarranted invasion of
personal privacy |(b)(6) of the FOIA]
personal privacy [(a)(6) of the PRA]
b(7) Release would disclose information compiled for law enforcement
purposes [(b)(7) of the FOIA]
C. Closed in accordance with restrictions contained in donor's deed
b(8) Release would disclose information concerning the regulation of
of gift.
financial institutions |(b)(8) of the FOIA]
PRM. Personal record misfile defined in accordance with 44 U.S.C.
b(9) Release would disclose geological or geophysical information
2201(3).
concerning wells |(b)(9) of the FOIA]
RR. Document will be reviewed upon request.
04/15/98 13:51
NO. 391 P002/003
GREENBERG
ATTORNEYS AT LAW
TRAURIG
MEMORANDUM
Via Facsimile
To: Bobbie Greene, Deputy Chief of Staff to the First Lady
Attention: Noa Meyer, Assistant to the Deputy Chief of Staff
From: Reta J. Lewis, Esq.
Date: April 15, 1998
Re: Meeting on Thursday, April 16. 1998
Per our conversation, this is to confirm that the meeting will take place on
Thursday, April 16, 1998, at 10:30 a.m.
The following is the requested information with respect to the attendees:
Mr. David Kenny, Chief Executive Officer, Bronner Slosberg Humphrey Inc.
Date of Birth:
P6/(b)(6)
Social Security Number:
P6/(b)(6)
[002]
Mr. Michael Dresner, Senior Vice President, Bronner Slosberg Humphrey Inc.
Date of Birth:
P6/(b)(6)
Social Security Number:
P6/(b)(6)
Reta J. Lewis, Esa.. Partner. Greenberg Traurig
Date of Birth:
P6/(b)(6)
Social Security Number:
P.6/(b)(6)
Please feel free to contact me should you have any questions, or should you
require any additional information. Thank you very much.
GREENNERG TRAURIC HOFFMAN LIPOFF ROSEN & 01 ENTEL
1
OF
PROFESSIONAL
1300 CONNECTICUT AVENUE, N.W.
WASHINGTON, D.C. 20036
202-331-3100 FAX 202-331-3101
Minni NEW YORK WASHINGTON, D.C. PHILADELPHIA SAO PAVI.O
FORT LALDERDALE WEST PALM BEACH OBLANDO TALLAHANSEE BOCA RATON
04/15/98 13:51
NO.391 P003/003
DAVID W. KENNY
CHIEF EXECUTIVE OFFICER
David Kenny is the Chief Executive Officer of Bronner Slosberg
Humphrey, which is the parent company of Strategic Interactive
Group.
David has personally been involved in Bronner's Business to
Business Marketing efforts across a number of clients, including
AT&T, American Express, Federal Express, IBM, the commercial
division of General Motors, and Pfizer. Prior to joining Bronner in
1996, David was a senior partner at Bain & Company, where he
focused in the technology and telecommunications sectors.
Throughout his career, David has focused on opportunities to not just
facilitate lead generation or sales through direct channels, but to go
further and build virtual relationships through the Internet, phone, and
mail, which complement on-going sales and service relationships.
David holds a BS from General Motors Institute. and an MBA from
Harvard. He currently lives in Wellesley, Massachusetss with his
wife, Angela, and two daughters.