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Children’s Conferences [Folder 1]: Children’s Conference Spring 1996
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Children’s Conferences [Folder 1]: Children’s Conference Spring 1996
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Records of the First Lady's Office (Clinton Administration)
Melanne Verveer's Subject Files
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MEMORANDUM
OF CALL
Previous editions usable
TO:
Melanne
YOU WERE CALLED BY-
YOU WERE VISITED BY-
OF (Organization)
Christy Macy
PLEASE PHONE
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410-664-4864
WILL CALL AGAIN
IS WAITING TO SEE YOU
RETURNED YOUR CALL
WISHES AN APPOINTMENT
MESSAGE
Children's Cont.
Oregon Option
RECEIVED BY
DATE
XR
2/21
TIME
4:40
50363-111 NSN 7540-00-634-4018 OPTIONAL FORM 363 (Rev. 1-94)
*U.S. G.P.O.:1994-300-891/00003
Prescribed by GSA
PHOTOCOPY
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Clinton Presidential Records
Digital Records Marker
This is not a presidential record. This is used as an administrative
marker by the William J. Clinton Presidential Library Staff.
This marker identifies the place of a publication.
Publications have not been scanned in their entirety for the purpose
of digitization. To see the full publication please search online or
visit the Clinton Presidential Library's Research Room.
PUZZA
Colgate®
Bright Smiles, Bright Futures
.....
Clinton Presidential Records
Digital Records Marker
This is not a presidential record. This is used as an administrative
marker by the William J. Clinton Presidential Library Staff.
This marker identifies the place of a publication.
Publications have not been scanned in their entirety for the purpose
of digitization. To see the full publication please search online or
visit the Clinton Presidential Library's Research Room.
P6224
Colgate®
Bright Smiles, Bright Futures
11111
GB
Nood
king
Colgate
Bright Smiles, Bright Futures 11111
PHOTOCOPY
PRESERVATION
BRIGHT SMILES, BRIGHT FUTURES
CP
COLGATE-PALMOLIVE COMPANY
300 Park Avenue
New York, NY 10022-7499
PHOTOCOPY
PRESERVATION
Colgate Bright Smiles Pright Futures WIII
wg
February 14, 1996
Ms. Flo McAfee
Special Assistant to the President
COPY
for Public Liaison
The White House
Old Executive Office Building
Room 122
Washington, DC 20502
RE:
COLGATE-PALMOLIVE COMPANY'S
"BRIGHT SMILES, BRIGHT FUTURES™ PROGRAM
Dear Ms. McAfee:
During a recent ABC News "20/20" segment, First Lady Hillary Rodham Clinton stated she will
sponsor a conference focusing on children.
As part of your program, please consider an innovative public/private partnership, developed by
Colgate-Palmolive Company, that is combatting the critical problem of poor dental health among
inner-city children. The program is called "Bright Smiles, Bright Futures TM" and it has reached
more than 2.5 million inner-city children to educate them on the importance of proper oral health
care with its in-school curriculum, mobile dental vans and community awareness activities.
"Bright Smiles, Bright Futures", a multicultural grassroots community-based program, targets
inner-city children from birth through age 12 and their families. Now in its fifth year, "Bright
Smiles, Bright Futures" partners with the National Dental Association (NDA), the country's
largest organization of African-American dentists. As well, since 1992 Colgate has partnered
with the National Head Start Bureau providing every Head Start child an opportunity to be
exposed to oral health messages at an early age through the "Bright Smiles, Bright Futures"
pre-school oral health curriculum.
In a study conducted by the National Institute of Dental Research, approximately 61% of African-
American children have cavities and 75% of African-American children between the ages of two
and four have never been to a dentist.
MORE
100 Ave. of the Americas, New York, N.Y. 10013, (212) 219-1600, FAX (212) 274-8565
Ms. Flo McAfee
February 14, 1996
Page 2
Many parents are not aware that proper dental hygiene for children actually begins during infancy.
The First Lady's upcoming children's conference would provide an excellent opportunity to share
this important oral health care information with families and caregivers throughout our nation.
Under the guidance of Marsha Butler, D.D.S., Director of Global Oral Health Improvement and
Consumer Education, Colgate-Palmolive Company, "Bright Smiles, Bright Futures" has grown
to become a fully operational program in New York City, Philadelphia, San Francisco/Oakland,
and now Atlanta. It conducts awareness programs in more that 20 cities nationally.
In each city, "Bright Smiles, Bright Futures" teams with local boards of education, community
organizations, and municipal officials. Local dentists volunteer to conduct free dental screenings
aboard the fully equipped "Bright Smiles, Bright Futures" Dental Van. This unique dental van
travels to elementary schools, community-based activities, Head Start and other day care
programs. It also participates in various ethnic community events and festivals to help raise
awareness of proper oral health care. "Bright Smiles, Bright Futures" serves as a model for
Colgate's worldwide oral education program which reaches 25 million children in 28 countries
across the globe.
On February 2, 1995, Colgate-Palmolive's "Bright Smiles, Bright Futures" program formed a
partnership with U.S. Department of Health and Human Services Maternal and Child Health
Bureau's national Healthy Start program under the guidance of Thurma McCann, M.D., M.P.H.,
Director, Division of Healthy Start, Maternal and Child Health Bureau of the Health Resources
and Services Administration.
"Bright Smiles, Bright Futures" and Healthy Start will administer a comprehensive program
to pregnant mothers and their children from birth to two years old in New York City,
Philadelphia, Oakland and Washington, D.C., providing them with vital material on how to take
care of their oral health and the infants' oral care needs.
I have included a "Bright Smiles, Bright Futures" press kit that will give you more background
on the program. Please call me with any questions at 212-219-7159.
Sincerely,
Keith Hudson
Keith Hudson
Enclosures
cc:
C-P: Marsha Butler, Cathy Phillips, Maria Diaz
UWG: Lynne Scott, Fern Gillespie, Blevis Vargas, Tongey Isaacs
Brush Before
zzz
01991 Colgate-Palmolive Company
Bedtime
Clinton Presidential Records
Digital Records Marker
This is not a presidential record. This is used as an administrative
marker by the William J. Clinton Presidential Library Staff.
This marker identifies the place of a publication.
Publications have not been scanned in their entirety for the purpose
of digitization. To see the full publication please search online or
visit the Clinton Presidential Library's Research Room.
Help YourChild's Smile
12
Get A Healthy Start
HELP YOUR CHILD'S SMILE
GET A HEALTHY START
HAPPY TEETH
1 Color in lips, tongue and skin
5 Turn face down again
8 Fold in half again
2 Cut along dotted line
6 Again, fold four corners to center
3 Place printed side face down
9 Slide thumb and three fingers
4 Fold four corners to center
beneath paper flaps
10 Spread "teeth" apart
7 Fold in half
with fingers and
make mouth "talk"!
H
Y
4
I
I
I
a
a
H
I
SMILE FILE NUMBER ONE
Sleeping With Bottle Can Seriously
Damage Your Baby's Teeth
By Marsha E. Butler, D.D.S.
For many parents, grandparents and baby-sitters this is a familiar routine:
It's time for the child to get some rest, so they put the child to bed with a bot-
tle of milk. The bottle pacifies the child, and helps him rest. But it can also
cause serious and painful damage to a child's teeth. This damage is known
as baby bottle tooth decay, and it happens when a child sleeps, rests or
walks around with a bottle in his mouth.
The process of decay is simple. Milk
and other liquids can collect in the
mouth as the child falls off to sleep. As it
rests there, bacteria inside the mouth
produce acids that start the process of
decay. This decaying process can begin
in as little as 20 minutes.
Although baby bottle tooth decay is a
problem nationally, it frequently occurs particularly in the Black community.
Any sweet liquid, not just milk, can cause baby bottle tooth decay. This
includes soda, all fruit juices, and even breast milk if a baby is allowed to
sleep with the mother, nursing at
will. In fact, the only liquid which
does not promote tooth decay is
plain water.
Treatment of baby bottle tooth
decay can be painful for your
baby and expensive for you, but
the earlier treatment begins, the
better. In advanced stages, saving
damaged teeth can involve drilling
and filling, cementing crowns, or even root canals. But frequently damaged
teeth cannot be saved and must be pulled out. This can leave gaps that
affect not only your child's dental health, but your child's ability to speak
properly.
You can protect your child from baby bottle tooth decay with a few simple
measures:
For the newborn, avoid putting the child to bed with a bottle. Infants
who are accustomed to going to sleep with a bottle should be given
water, or try a soothing song or back rub until the infant falls asleep.
Try to limit nursing your newborn or infant for prolonged periods of
time. And in the case of toddlers, make sure they don't walk around with
a bottle in their mouth. Also try to avoid using the bottle as a pacifier.
Begin weaning your child from breast or bottle to training cup as early
as possible. Start at 9 months and try to have the baby totally weaned by
age 1.
Oral care should begin with your newborn. Clean your newborn and
infant's teeth and gums with a small damp cloth after feeding.
With your help, your child can have a healthy, beautiful smile that lasts
a lifetime.
The Smile File series has been reviewed and endorsed by the
National Dental Association and is provided as a community
service by the COLGATE- PALMOLIVE COMPANY.
Bright Smiles, Bright Futures
© 1992 COLGATE-PALMOLIVE COMPANY
SMILE FILE NUMBER TWO
New Dental Technology Can Keep
Your Child Cavity Free
By Marsha E. Butler, D.D.S.
About 50% of American children will
on children, although in some cases,
for over ten years and have many success
get cavities. For a number of reasons,
adults too can benefit.
stories of children who have reached
this percentage increases to
This simple and painless procedure
adulthood with no cavities. Nevertheless,
approximately 60% among African-
requires no needles and can be
a study conducted by the National Institute
American children. However, with
completed in one visit. The cost of the
of Dental Research indicates that only
proper oral care and the use of fluoride,
sealant varies from dentist to dentist, but
7.6% of all American school children have
pit and fissure sealants can prevent
generally is half the cost of a filling. The
dental sealants.
cavities 100% on children's back teeth.
long-term benefit to your child makes it
Pit and fissure sealants are
Fluoride has been. very successful in
most cost-effective.
recommended by both the American and
preventing cavities on the smooth
I have applied pit and fissure sealants
National Dental Associations. Ask for
surfaces of the teeth, but is not effective
dental sealants for your children at their
on the biting surfaces of back teeth where
next dental visit, and request insurance
66% of all cavities occur. This is where
coverage of sealants from your company
pit and fissure sealants can play an
or union benefits department.
important role in maintaining your child's
With proper oral care, your child can
oral health.
have a smile that lasts a lifetime.
Pit and fissure sealants, part of a new
The Smile File series has been reviewed and
dental technology, are a thin, protective
endorsed by the National Dental Association
coating that covers the biting surface of
and is provided as a community service by the
back teeth. Sealants are most effective
Colgate-Palmolive Company.
Bright Smiles, Bright Futures
© 1992 COLGATE-PALMOLIVE COMPANY
SMILE FILE NUMBER THREE
Early Oral Care For Your Baby
Begins at Home
By Marsha E. Butler, D.D.S.
It's never too early to think about
need fluoride in their diets. If you're not
gently, back and forth, along the
helping your baby develop and keep a
sure, ask your doctor or dentist if there is
intersection of the tooth and gum, as well
beautiful smile. After nursing, clean your
fluoride in your water. If there is, that will
as on the biting surfaces.
baby's tongue and gum pads with a
help your baby have strong decay-
clean, damp wash cloth. Also, to guard
resistant teeth. If your water isn't
against the rapid, destructive decay of
fluoridated, your doctor or dentist can
babies' front teeth, avoid putting them to
give you a prescription for fluoride drops.
bed with a bottle. Bottles are fine, but not
Babies who are breastfed or who are
at bedtime. When we sleep, we swallow
given canned formula also need fluoride
very infrequently, so our glands make
supplements.
very little saliva. When a baby falls
For most babies, their first tooth is a
What about toothpaste? You can begin
asleep with a bottle of formula, milk,
bottom front tooth. At about 12 to 16
to use a very small amount (about the size
juice, or sweetened liquid, the liquid stays
months the molars (back teeth) will come
of a small pea) of fluoride toothpaste when
in the mouth a very long time. The liquid
in. Now it's time to use a toothbrush. An
your child is about a year old. Remember,
actually changes into acid, which causes
babies usually swallow what's in their
very rapid decay of the teeth, especially
mouths, so use only a little toothpaste.
the top front teeth. Some children have
With early oral care, your baby can
more than 12 decayed teeth before they
adult will need to do the
have a smile that lasts a lifetime.
are 18 months old.
brushing for the first few years, because
Make sure your baby gets a nutritious
most children don't have the muscle
The Smile File series has been reviewed and
coordination to do a thorough job until
endorsed by the National Dental Association
diet, including plenty of calcium for
and is provided as a community service by the
healthy bones and teeth. Babies also
they are about six years old. Just brush
Colgate-Palmolive Company.
Bright Smiles, Bright Futures
© 1992 COLGATE PALMOLIVE COMPANY
SMILE FILE NUMBER FOUR
A Child's First Dental Visit Leaves
Lasting Impressions
By Marsha E. Butler, D.D.S.
The American Academy of Pediatric
Avoid talking about negative experiences
toothbrushing and flossing. Flossing is
Dentistry and the National Dental
in front of your child. Early dental visits
necessary even for children because it is
Association recommend that a child's first
should provide him or her with positive
the only way to clean between teeth. The
dental visit occur between 6 and 12
experiences.
parent or caregiver should brush and floss
months of age. At this visit, the dental
the child's teeth until the child is old
professional will take a complete medical
enough to do the job right. Ask for
and dental history. He or she will also
instructions on brushing and flossing
examine the child's mouth and help the
someone else's teeth, which may be a little
parent or caregiver understand what to
different from brushing and flossing your
do to keep the child's teeth healthy. The
own.
dentist's staff will suggest a time for your
The dental team will discuss the child's
child's next visit. This may be in a few
diet and make suggestions for good eating
months if there is a problem or in a year
habits. Your dentist can also tell you
or two if the child appears healthy.
whether or not your child needs additional
Your child can avoid tooth decay, gum
When your child begins regular visits,
daily fluoride. This will depend on
problems and crowded or poorly spaced
the dentist will again examine the mouth.
whether or not your community has
teeth with an early dental program.
A dental hygienist will clean your child's
fluoride in the water, and other individual
That's why it is so important to take your
teeth. The purpose of this cleaning is to
dental needs.
child for a dental visit before his or her
remove plaque and stain from the teeth
Studies have shown that a child will
first birthday.
and to polish them. Your child may also
develop a fear of the dentist only when he
When is a good time for the child to
receive a fluoride treatment to help
or she associates the dentist with dental
start coming to the dentist on a regular
strengthen the teeth and protect against
problems. Today's advances in dentistry
basis? Most parents bring their child to
decay.
mean that your child can grow up without
the dentist for routine dental care when
If there is tooth decay or another
cavities or dental problems. Early and
the child is about three years old. At this
dental problem, or if there are no spaces
regular dental visits are critical to a
age, most children will easily separate
between the teeth, the dentist will suggest
lifetime of dental health. Remember, it is
from their parents and will cooperate
X-rays. X-rays help the dentist see dental
easier to prevent dental disease than to
with the dentist and hygienist during the
disease and plan the right treatment for
treat it.
visit. You may want to bring your child
your child.
The Smile File series has been reviewed and
to the dentist's office for a "look and see"
Upon your first visit, the dental team
endorsed by the National Dental Association
visit, or on a visit with you or a sibling to
will give you oral hygiene instruction for
and is provided as a community service by the
introduce your child to the dental office.
your child. This will include instruction on
COLGÁTE-PALMOLIVE COMPANY.
Bright Smiles, Bright Futures
© 1993 COLGATE PALMOLIVE COMPANY
SMILE FILE NUMBER FIVE
Your Child's Baby Teeth Are More
Important Than You Think
By Marsha E. Butler, D.D.S.
Until recently, many doctors and
nutrients, which may lead to further
do it well, use a fluoride toothpaste, and
parents did not understand how
health problems.
take your child to a dentist for regular
important it was for children to have
preventive care as early as one year of
healthy primary ("baby teeth").
age. Don't wait until you see a problem
Unfortunately, decayed primary teeth
or there is pain. Children may have
were often extracted, or pulled, causing
injures to their mouths and teeth from
permanent teeth to come in crooked. But
falling or playing sports. If your child falls
with proper care, in many cases decayed
on his or her teeth or lips, consult a dentist
primary teeth can be saved.
promptly. Many times broken or dis-
Primary teeth are important for proper
placed primary teeth can be saved.
speech development. It is difficult for
It is very important that a dentist treat
children to learn to pronounce certain
any infections involving primary teeth. An
sounds (such as "th" and "F") without
abscess from a decayed or broken
their front teeth. Healthy teeth are also
primary tooth can spread to the
important for an attractive appearance.
Additionally, the primary teeth serve
developing permanent tooth, causing
If teeth are decayed, children may not
as "space savers" for permanent teeth
permanent damage. The primary teeth
want to smile, interfering with their social
and help to guide the permanent teeth
are very important to your child's health;
development. Broken or decayed front
into proper position as they erupt.
they lay the foundation for a lifelong
teeth can also cause a child to have a
Otherwise, permanent teeth may erupt in
beautiful and healthy smile.
poor self-image.
the wrong space, resulting in crooked
Primary teeth are necessary for good
teeth.
nutrition as well. If teeth are missing
To be sure your child has healthy pain-
The Smile File series has been reviewed and
free teeth, choose a well-balanced diet,
endorsed by the National Dental Association
or painful, children will not eat
and is provided as a community service by the
properly, and so can miss important
brush his or her teeth until he or she can
COLGATE-PALMOLIVE COMPANY.
Bright Smiles, Bright Futures
1993 COLGATE PALMOLIVE COMPANY
SMILE FILE NUMBER SIX
Gum Disease Can Afflict Children, Too
By Marsha E. Butler, D.D.S.
Usually gum diseases are adult
bleed - a disease called gingivitis.
This is called periodontitis, and can
problems. But some children and teens,
Gingivitis is fairly common in children and
proceed to loosening of teeth, abscesses
particularly teenage Black and Hispanic
adolescents, but it can be cured by
and eventual tooth loss. However, if
girls, are prone to gum diseases.
professional cleaning as well as regular
periodontitis is treated early, the teeth can
Gum diseases are caused by bacteria
brushing and flossing. Flossing is
be saved and the infection resolved.
which live in plaque, a sticky film that
necessary to clean areas be-tween the
If you notice that your child's teeth
adheres to teeth. These bacteria produce
teeth, which can't be reached with a
seem to be loosening before it's time for
toxic substances which irritate the gum
toothbrush. Begin flossing your child's
the baby teeth to fall out, have your dentist
tissue. If the plaque is not removed by
teeth when the teeth have grown close
perform an examination. Also, be
regular, thorough brushing and flossing,
enough to each other that you can't see
suspicious of bleeding. Prompt attention to
it can change into a hard mineral
between them. In some teenagers and in
red, puffy, or bleeding gums can save
substance which attaches firmly to the
most adults, if gingivitis is not treated,
your child's smile. Remember, a smile is
tooth. This hard substance is called
more severe problems will result. The
meant to last a lifetime.
calculus, or tartar. Once tartar forms,
gums and the
only your dentist or dental hygienisi can
remove it.
VIII
fibers that hold
the teeth in the
When plaque and tartar are present
mouth become
The Smile File series has been reviewed and
endorsed by the National Dental Association
on teeth for several weeks, gum disease
irritated, and
and is provided as a community service by the
begins. At first, the gums may swell and
then infected.
COLGATE-PALMOLIVE COMPANY.
Bright Smiles, Bright Futures
1993 COLGATE PALMOLIVE COMPANY
SMILE FILE NUMBER SEVEN
What Every Parent Should Know
About Children's Teeth
By Marsha E. Butler, D.D.S.
It is important for every parent to
try to prevent your baby from sucking his
Sweet foods, including sugared cereals,
understand basic facts about the growth
or her fingers or using a pacifier. These
candy, fruit roll-ups and fun fruits are very
and health of children's teeth. This chart
habits can cause problems in the way the
bad for your child's teeth. Sugar sticks to
gives the general time when teeth will first
teeth grow into the mouth. Crooked or
the teeth and allows germs to feed on it.
appear:
badly formed teeth can cause health
These germs cause a harmful film called
problems for the child and can be costly
plaque to form in the mouth which causes
TOOTH
TIME TO EXPECT
to correct.
tooth decay. If you wish to give your child
Lower front tooth
6 months
Start dental visits early. The best time
a treat, try fresh fruit. If he or she must
Other front tooth
8-9 months
to begin is six months of age, but
have sugared foods, be sure they are
First back tooth
12-14 months
definitely no later than the age of three.
eaten at the same time as a regular meal
Eye tooth
16-18 months
Regular early dental care from an oral
rather than between meals. After meals,
Second back tooth
2 years
health professional means problems can
the body prepares the saliva to fight off
be avoided before they occur.
acids caused by eating. When sugary
Girls teeth usually come in sooner than
If your child falls or gets hurt in a way
snacks are eaten between meals, the saliva
boys teeth do. Differences of up to six
that affects his or her mouth, go to a
is not as prepared to help fight decay as it
months earlier or later than the times
dentist immediately. You should try to be
is immediately after a meal.
noted above are normal. Knowing this
at the dentist's office within half an hour
The use of fluoride can help strengthen
general schedule can help you anticipate
of the accident. In this way, your dentist
your child's teeth against decay. Be sure
when your child may be teething.
may be able to take care of a problem at
your child brushes his or her teeth at least
Prior to any teeth appearing, keep the
its onset and possibly save a tooth that
twice a day using a fluoride toothpaste.
gums clean by wiping with gauze or a
might otherwise be lost.
Find out if there is fluoride in the water in
washcloth. This will help reduce teething
The secondary or permanent teeth will
your neighborhood. If not, ask your
pain.
begin to come in when the child is
dentist about fluoride tablets or rinses
Once teeth have appeared, avoid
around six or seven years old. The lower
which your child can use.
putting the child to bed with anything
front teeth and the first back teeth come
Remember to see your dentist regularly,
other than water in the bottle. Juice,
in first. As with infants' teeth, the
and feel free to ask any questions you may
sugared water, soda or any kind of milk
secondary teeth may come in sooner or
have about your child's teeth. By
or formula resting in your child's mouth
later than the ages noted. This is
following these simple rules, you can help
can cause your child to have severe tooth
generally not a cause for concern.
make sure that your child has a bright
decay and can actually ruin an entire
IF a baby tooth has not fallen out, but a
smile now and in the future. Your child's
tooth in a very short period of time.
permanent tooth is trying to appear in the
smile is meant to last a lifetime.
Studies show that this can also happen if
same place, see your dentist. It is
important that the baby tooth be taken
The Smile File series has been reviewed and
the child is breast-fed for a prolonged
endorsed by the National Dental Association
period of time.
out so that the next tooth can come in
and is provided as a community service by the
Even though it may be difficult to do,
and be healthy.
COLGATE-PALMOLIVE COMPANY.
Bright Smiles, Bright Futures
1993 COLGATE PALMOLIVE COMPANY
SMILE FILE NUMBER EIGHT
Fluoride is Especially Important
for Your Child's Health
By Marsha E. Butler, D.D.S.
Many parents are not aware that with
The enamel on the outside of teeth is the
If you don't, the dentist can write a
appropriate use of fluoride and regular
hardest part of the human body.
prescription for a fluoride supplement such
preventive visits to the dentist, most
However, when exposed to acids, the
as vitamins with fluoride added. Systemic
children can avoid having any cavities.
minerals of the enamel wash away. This
fluoride is most important for children
Fluoride is an important nutrient for
leaves a porous surface, which bacteria
under 12, because it goes into the teeth as
people of all ages, but since most new
and sugars and starches can stick to.
they form, before they come into the
cavities develop before age 20, it is
Each time we eat foods containing sugar
mouth. The most common way to meet
especially essential for children and
or starches (carbohydrates), more
our needs for topical fluoride is by using
teens. Fluoride use is even more
minerals are removed form our teeth.
fluoride toothpaste. This fluoride
important for Black and Hispanic
Fluoride can actually replace those
concentrates in the saliva, which allows the
children, who tend to have higher tooth
minerals, making those teeth harder and
fluoride to bathe the teeth when they have
decay rates than the general population.
stronger than before. It heals the porous
been damaged by the acids.
Cavities develop
areas, making them more resistant to
Fluoride toothpaste should be used by
when acids are
decay.
everyone, at least twice a day. Be careful
formed in the plaque
What
that very young children do not use too
on our teeth. Plaque
fluorides
much toothpaste. Put an amount the size
is a sticky film
should
of a pea on the brush, and encourage
adhering to teeth. It is
your child
them to rinse and spit after brushing.
made by bacteria
have?
Your child's dentist may also apply a
which are present in every human's
There are
topical fluoride, especially if your child is
mouth. The bacteria live in the plaque
two kinds
prone to decay. Fluoride is the single most
and produce acids which are held onto
of fluorides to help prevent decay:
important factor in reducing the risk of
the tooth surfaces in the plaque. Plaque
systemic (swallowed) and topical (applied
tooth decay. Your child's smile is meant to
is hard to see and can only be removed
to the surface of the teeth). Many
last a lifetime.
by effective brushing and flossing. Good
communities have fluoride added to the
oral hygiene can reduce the number of
water to meet our needs for systemic
The Smile File series has been reviewed and
bacteria, but without fluoride use,
fluoride. Ash your child's doctor or
endorsed by the National Dental Association
and is provided as a community service by the
virtually all children will develop cavities.
dentist if you have fluoride in the water.
COLGATE-PALMOLIVE COMPANY.
Bright Smiles, Bright Futures
© 1993 COLGATE PALMOLIVE COMPANY
SMILE FILE NUMBER NINE
What You Should Know About
Children's Tooth Injuries
By Marsha E. Butler, D.D.S.
Children are at a great risk for injuries
is a baby tooth or a permanent tooth.
to work on it over time to bring it back
which affect the teeth. Toddlers con-
Here are some possible injuries and the
into its proper position.
stantly fall as they learn to walk. Older
corresponding treatment your dentist will
If a baby tooth is knocked out of the
children run, ride bikes and skateboards,
likely perform:
mouth, do not try to place it back into
and play contact sports such as hockey,
A small breakage of either a baby
the socket. If a permanent tooth comes
soccer and football. It is easy to see why
tooth or a permanent tooth can be
out completely, it is important to get to
one out of five children has some type of
filed down. If the crack is deep, your
the dentist within a half hour. During
accident involving the teeth.
dentist can use a tooth-colored
this time, the socket is generally still
Boys are two times more likely to have
material to fix it and also to make it
clear and the tooth can be replanted.
an accident than girls are. Children
look natural.
After about thirty minutes, the socket
aged 6 to 12 have more accidents than
A nerve which is exposed by a dental
begins to clot and it may not be pos-
children in other age groups. A child
injury must be treated immediately.
sible to reinsert the tooth. The tooth
with front teeth which stick out is at a
Your dentist will decide on the
should be kept in milk or the patient's
higher risk for injuries to the face or
treatment based on the maturity of the
own saliva until he or she can get to
teeth.
tooth. Chances are he or she will
the dentist.
remove the nerve and restore the
More and more children are engaged
tooth.
in vigorous activities today. This can
The dentist will usually not treat a
cause an increase in facial injuries. The
tooth which has been pushed up into
dentist has many skills to help restore teeth
the gums. Usually, the tooth will come
that may be injured. Remember, a smile is
out again by itself.
meant to last a lifetime.
If your child has an accident which
If a tooth is knocked out of position,
involves the teeth, bring him or her to the
the dentist will reposition it.
dentist right away. The dentist examines
In some cases, the dentist will put
extra support behind a permanent
The Smile File series has been reviewed and
the injury, takes X-rays if necessary, and
endorsed by the National Dental Association
treats the tooth. The dentist may treat a
tooth if necessary until the tooth is
and is provided as a community service by the
tooth differently depending on whether it
stable. He or she will sometimes need
COLGATE-PALMOLIVE COMPANY.
Bright Smiles, Bright Futures
1993 COLGATE PALMOLIVE COMPANY
SMILE FILE NUMBER TEN
Pregnancy and Oral Care for
Mother and Child
By Marsha E. Butler, D.D.S.
Pregnancy is a time to be especially
dentist early in
keep baby's mouth clean with a damp,
health-conscious. Taking good care of
the pregnancy
clean wash cloth. In fact, you can clean
yourself is a way of taking care of your
and remember
your baby's teeth in this way until he or
child. Many mothers-to-be are surprised
to tell your den-
she is about 12 months old. Then it's time
to learn that the teeth of their baby are
tist you are
for a small toothbrush and fluoride
already developing when they are just
expecting.
toothpaste. Babies swallow what we put
4 1/2 months pregnant.
Some women do
in their mouths, so use very little toothpaste
During pregnancy it is important to eat
experience gum
(about the size of one pea).
a nutritious and healthy diet. Your baby
problems during
Some parents elect to offer their babies
especially needs calcium for normal
pregnancy. A
a pacifier. If you want to do this, make
development of bones and teeth. Some
professional
sure it is sturdy and there are no small
women (particularly some African-
cleaning and
parts that may come loose and be
American women) cannot drink regular
good
oral
swallowed. Never dip the pacifier in
cow's milk, but their unborn babies still
hygiene can
anything sweet. That causes rapid decay
need lots of calcium for healthy teeth and
minimize the
of the front teeth. Also, try to avoid
bones. Even those with lactose
risk of discomfort later. If your gums
putting your baby to bed with a bottle.
intolerance are able to tolerate dairy
swell or bleed at any time in your
The formula, milk, juice or sugar-water
products such as yogurt with "live
pregnancy, see your dentist.
inside can also decay the teeth very
cultures" or milk with acidophilus cultures
Most dentists prefer not to take non-
rapidly.
(check the labels). If milk is a problem
emergency X-rays or do complicated
Be sure not to forget the dentist. You
for you, let your doctor know so that you
treatments in your first trimester. Because
need to go within six months of giving
can get enough calcium. Also, many
it may be uncomfortable for you to lie in
birth, and baby needs a "well-baby dental
doctors recommend special vitamins
the dental chair for long periods in you
check-up" before the first birthday.
during pregnancy.
last trimester, the second trimester is
IF you are planning to conceive, it is a
usually best if you need elective care
good idea to have a dental check-up first.
treatment.
That way you will not have extra
When your baby is born, 32 teeth are
The Smile File series has been reviewed and
endorsed by the National Dental Association
problems when you are pregnant. If you
developing in the bones under the gums.
and is provided as a community service by the
don't get a chance to do that, see your
Until your baby's teeth come in, you can
COLGATE-PALMOLIVE COMPANY.
Bright Smiles, Bright Futures
© 1993 COLGATE PALMOLIVE COMPANY
SMILE FILE NUMBER ELEVEN
Good Nutrition is Crucial to Your
Child's Oral Health
By Marsha E. Butler, D.D.S.
"We are what we eat", as the old
of childhood to like candy, and most
saying goes, and that certainly holds true
parents would not want to deny that
for children and teens. Good nutrition
pleasure to their children. As long as the
and a healthy diet are important for
number of times a child eats sweets and
growth and development in the years
starches is limited, there should not be a
from conception to adulthood. Many
problem. It's better for teeth if you eat the
mothers are not aware that many of their
whole candy bar at once than to eat a bit
child's teeth are already formed by the
now and a bit one hour or more later.
time their baby is born. So, it's essential
Children and teens need a balance
for pregnant mothers to get enough of the
Occasional sweets are fine, too, but most
among proteins, carbohydrates (starches
required nutrients, especially calcium. If
children will develop cavities if they eat
and sugars), and fats. There is a lot of
milk is a problem for you, ask your
sweets more than two or three times a
concern that Americans need to reduce the
doctor how you can get enough calcium.
day. Many parents don't realize that
amount of fat in their diets, particularly fat
Young children also need
dried fruits and granola bars are very
that comes from animals. Beans and
lots of calcium to support
high in sugar and may help cause tooth
grains are nutritious and affordable
the continuing growth
decay. Too many starches, like potato
replacements for meats. Fruits and
of their bones and
chips and pretzels, can also be bad for
vegetables are good sources of many
permanent teeth.
teeth and can add too much salt (sodium)
important vitamins and minerals, which
Children have
to the diet.
are important for healthy gums. Paying
faster metabolisms
Parents can help reduce the chances of
attention to your child's nutritional needs is
(they use their
early tooth decay by making sure they
an important part of developing a healthy
calories at a faster rate) than adults do,
never put their baby to bed with a bottle
smile. And your child's smile is meant to
so they may often ask for snacks between
of formula, milk, juice, or sugar water.
last a lifetime.
meals. Two or three snacks a day is not
The sugars in these liquids can quickly
a problem for their teeth, as long as an
ruin your baby's smile. Try to wean your
The Smile File series has been reviewed and
adult makes sure the snacks are healthy.
baby to a cup at about age one and this
endorsed by the National Dental Association
Good choices are milk, cheese, fresh
danger will be greatly reduced.
and is provided as a community service by the
fruit, carrots, celery, and peanuts.
What about candy? It's a normal part
COLGATE-PALMOLIVE COMPANY.
Bright Smiles, Bright Futures
1993 COLGATE PALMOLIVE COMPANY
SONRISAS SANAS NUMERO UNO
Dormir Con Biberón Puede Causar Daños Serios
A Los Dientes De Su Bebe
por Jorge L. Sintes, D.M.D.
Muchos padres, abuelos y niñeras
Cualquier líquido dulce, y no sólo la
siguen esta rutina: a la hora de poner a
leche, puede originar caries del biberón:
dormir al bebé, lo colocan en la cama a
sodas o refrescos, todos los jugos de
la vez que le dan el biberón. El biberón
frutas, agua con azucar e incluso la leche
tranquiliza al bebe y le ayuda a
de pecho, si deja que el niño se duerma
descansar pero puede causarle un daño
con la madre y, mientras, sigue
serio y doloroso en sus dientes. A este
mamando a su antojo. En realidad, el
mal se le conoce como "caries de
único líquido que no produce caries es el
Evitar dar el biberón o el pecho
agua simple.
durante mucho rato. En el caso de
El tratamiento de la caries del biberón
bebés que caminan, no permitir que
además de doloroso para el niño puede
anden con el biberón en la boca.
resultar caro, pero cuanto mas temprano
Tampoco hay que usar el biberón como
comience el tratamiento, mejor. En
medio para calmarlos; como un
estados avanzados, salvar el diente
chupón.
destruido puede envolver perforar,
Destetar al niño o quitarle el biberón
colocar empastes, cementar coronas y
lo antes posible y darles de beber en
biberón" y tiene lugar cuando el niño
hasta requerir tratamientos de canal;
vaso: comenzar a los nueve meses y
duerme, descansa o camina con el
pero a menudo no hay posibilidad de
procurar que para el primer
biberón en la boca.
salvar el diente echado a perder y es
cumpleaños ya no mamen o tomen
El proceso de la caries dental es
preciso extraerlo. Esto deja espacios
biberón.
sencillo: la leche U otros líquidos quedan
libres entre los dientes que afectan no
El cuidado de la boca ha de
retenidos en la boca mientras el niño se
sólo la salud oral del niño sino también
comenzar desde que el bebé es recién
duerme. Durante ese tiempo, las
su capacidad de hablar adecuadamente.
nacido: limpiar encías (y dientes) del
bacterias orales producen ácidos que
Usted puede proteger a su niño de la
bebé, ya desde que es muy pequeño,
inician el proceso de la desintegración de
carie del biberón tomando unas cuantas
con un paño húmedo luego de haberlo
los dientes. Este proceso puede iniciarse
precauciones sencillas:
alimentado.
en unos segundos y continuar al menos
Si se trata de niños muy pequeños,
Con la ayuda de quienes lo cuidan, el
durante veinte minutos.
no lo ponga a dormir con el biberón
niño podrá gozar de una sana y linda
Aunque la caries del biberón es un
en la boca. A los niños mayorcitos que
sonrisa que podrá durar toda su vida.
problema en todo el país, se da con
están acostumbrados a ir a dormir con
frecuencia en las familias negras e
el biberón hay que darles solo agua
La serie Sonrisas Sanas ha sido modificada
hispanas, entre las que un por ciento de
en el biberón, o bien, cantarles algo
y adoptada por la Asociacion Dental Hispana
los niños padece de alguna forma de
que los tranquilice o acariciarles la
y la proporciona como servicio a la comunidad
esta enfermedad.
espalda hasta que se duerman.
la firma COLGATE-PALMOLIVE COMPANY.
Sonrisas Brillantes, Futuros Brillantes
0 1992 COLGATE PALMOLIVE COMPANY
SONRISA SANA NUMERO DOS
Los Nuevos Avances Tecnológicos
Prometen Bocas Sin Caries En Los Niños
por Jorge L. Sintes, D.M.D.
Un 50 por ciento de los niños de
que recubre las superficies masticatorias
y cuento con muchos casos bien logrados
Estados Unidos padecerán de caries. Por
de los dientes posteriores. Los selladores
de niños que hán llegado a la adultez sin
distintas razones, este porcentaje se eleva
resultan muy efectivos en los niños,
caries. De todas formas, un estudio
a aproximadamente el 83 por ciento
aunque en algunos casos también los
efectuado por el Instituto Nacional de
entre los niños latinos (entre los 5 y los 17
adultos pueden beneficiarse.
Investigación Dental señala que sólo el 7.6
años). Sin embargo, mediante un
Este procedimiento, sencillo y no
por ciento de todos los niños en edad
cuidado bucal adecuado y la aplicación
doloroso, no requiere de inyección y se
escolar de Estados Unidos llevan selladores
de fluoruro y sellado de cavidades y
puede completar en una sola visita. El
dentales.
fisuras es posible prevenir el cien por
costo del sellador varía según el dentista,
Estos selladores de cavidades y fisuras
ciento de las caries en premolares y
pero generalmente cuesta la mitad de un
son recomendados por las Asociaciones
molares. El fluoruro resulta muy útil para
amalgama y el beneficio duradero lo
Dentales Americana, Nacional e
prevenir las caries en las superficies
hace redituable.
Hispánica. En la siguiente consulta dental
blandas de los dientes, pero no es
Yo he aplicado selladores de
pregunte por los selladores y solicite de su
efectivo en las superficies masticadoras de
cavidades y fisuras desde hace diez años
sindicato O de su compañía la cobertura
los dientes posteriores, que es donde se
del seguro.
dán el 66 por ciento de las caries. Es
Hoy los niños pueden crecer sin caries.
aquí donde los selladores de cavidades y
Los selladores dentales desempeñan un
fisuras pueden desempeñar un papel
papel importante para evitar las caries en
importante en mantener sana la boca del
los niños.
niño.
La serie Sonrisas Sanas ha sido adaptada y
Los selladores de cavidades y fisuras,
adoptada por la Asociación Dental Hispana y
parte de la nueva tecnología dental,
la proporciona como servicio a la comunidad
consisten en una delgada capa protectora
la firma COLGATE-PALMOLIVE COMPANY.
Sonrisas Brillantes, Futuros Brillantes
c 1993 COLGATE-PALMOLIVE COMPANY
SONRISAS SANAS NUMERO TRES
Cuidado Bucal Para Su Bebé Comienza En El Hogar
por Jorge L. Sintes, D.M.D.
Nunca es demasiado temprano para
dentista le pueden dar una receta médica
ayudar a su bebé a desarrollar y
para gotas de fluoruro. Los bebés que
mantener una bella sonrisa.
reciben pecho o que no son alimentados
Después de darle pecho a su bebé,
con fórmula de lata, también necesitan
limpie su lengua y sus encías con un paño
suplementos de fluoruro.
húmedo y limpio. Y para proteger a sus
Los primeros dientes que le salen a la
dientes frontales de un rápido deterioro,
mayoría de los bebés son los dientes
evite acostar a su hijo con un biberón.
frontales de abajo. A los 12 16 meses,
Los biberones son buenos, pero no a la
salen las muelas. Ahora es el momento
puede tener un problema diferente, y debe
hora de acostarse. Cuando dormimos,
de usar un cepillo de dientes. Un adulto
consultar a su doctor. Muchos padres le
no tragamos frecuentemente, por lo tanto
tendrá que cepillarle los dientes al niño
ofrecen un chupete a sus hijos para
nuestras glándulas producen muy poca
durante los primeros años, porque la
ayudarlos a no chuparse los dedos. Si
saliva. Cuando un bebé se duerme con
mayoría de los niños no tienen la
usted quiere usar un chupete, asegúrese de
una botella de fórmula pediátrica, leche,
coordinación muscular para hacerlo bien
que no tenga pedacitos que se podría
jugo, o algún líquido azucarado, el
hasta que cumplen los 6 años. Sólo
tragar su bebé
líquido se queda en la boca durante
cepille suavemente, de un lado a otro,
Es recomendable que lleve a su bebé a
mucho tiempo. Este líquido se trasforma
un dentista (revisión dental de niño sano)
en un ácido, que causa el rápido
cuando cumpla un año. ¿Por qué? Es
deterioro de los dientes, especialmente de
mejor que su hijo vea al dentista a una
los dientes frontales superiores. Algunos
pasando por las
edad temprana, antes de que hayan
niños tienen más de 12 dientes
intersecciones entre el diente y la encía, y
problemas. Ya que la mayor parte del
deteriorados antes de cumplir los
en las superficies de mordida.
deterioro dental en los niños puede ser
dieciocho meses.
¿Y la pasta dental? Comience usando
prevenido, asegúrese de que su dentista le
Asegúrese de que su bebé tenga una
una pequeña cantidad (del tamaño de un
ayude a darle a su hijo todas las
dieta nutritiva, que incluya mucho calcio,
guisante) de pasta dental con fluoruro,
oportunidades posibles para evitar las
para que desarrolle huesos y dientes
cuando su hijo tenga un año. Recuerde,
caries.
saludables. Los bebés también necesitan
los bebés generalmente se tragan lo que
tener fluoruro en su dieta. Si no está
tienen en la boca, así que sólo utilice un
segura que el agua en su comunidad
poco de pasta dental.
tiene fluoruro, pregúntele a su doctor. Si
La denticion puede ser difícil, tanto
La serie Sonrisas Sanas ha sido adaptada y
el agua contiene fluoruro, su bebé tendrá
para los padres como para el bebé. Si su
adoptada por la Asociación Dental Hispana y
dientes fuertes, resistentes al deterioro. Si
hijo está molesto, un chupete de dentición
la proporciona como servicio a la comunidad
el agua no tiene fluoruro, su doctor o
enfriado debe de calmarlo. Si no ayuda,
la firma COLGATE-PALMOLIVE COMPANY.
Sonrisas Brillantes, Futuros Brillantes
© 1993 COLGATE-PALMOLIVE COMPANY
SONRISAS SANAS NÚMERO CUATRO
La Primera Visita Del Niño AI Dentista
por Jorge L. Sintes, D.M.D.
La Academia Americana de
debe aportarle al niño una experiencia
Serán los padres o quienes cuiden al
Odontología Pediátrica recomienda que
positiva.
niño los que cepillen los dientes de éste y le
la primera visita del niño al dentista
En las visitas ordinarias, el dentista
apliquen el hilo dental hasta que sea lo
tenga lugar entre los seis meses y el año
examinará cada vez la boca del
bastante grandecito para hacerlo por sí
de edad. Durante esa visita, el dentista
mismo. Por lo tanto, hay que solicitar que
hará la historia médica y dental completa
le enseñen a uno cómo cepillar los dientes
del niño: examinará la boca del pequeño
de otro, porque esta operación, y la del
y le explicará al adulto cómo proceder
uso del hilo dental, puede ser algo difer-
para mantener sanos los dientes. En el
ente que cuando las realiza uno mismo
consultorio le señalarán el tiempo para la
para sí.
segunda visita, que puede ser de unos
En el consultorio se le indicará también
cuantos meses, si hay algún problema, o
la dieta del niño y se le señalarán buenos
un año y hasta dos si el niño parece estar
hábitos alimenticios. Será también el
sano de la boca.
dentista quien le aconseje si el niño necesita
Si desde temprano es sometido a
pequeño; el higienista dental le limpiará
fluoruro extra cada día; lo cual dependerá
tratamiento, el niño puede librarse de la
los dientes. El propósito de esta limpieza
de si el agua del servicio público del lugar
caries, daños en las encías y dientes
es eliminar las placas y sarro de los
lleva o no fluoruro. El dentista también le
amontonados o mal espaciados. Por eso
dientes. Posiblemente se le dará un
explicará otros cuidados dentales que sean
es importante llevar al niño al dentista
tratamiento de fluoruro para fortalecer los
necesarios.
antes de que cumpla el año.
dientes y resguardarlos de caries.
Según estudios, el niño sólo sentirá
¿Cuándo es el momento oportuno de
En caso de caries o cualquier otro
miedo al dentista si asocia a éste con prob-
que el niño vaya con el dentista de una
problema, o si no hay espacios entre un
lemas dentales. Pero los actuales avances
manera regular? Los padres suelen llevar
diente y otro, el dentista recomendará
en la Odontología permiten prever que el
al niño para visitas de rutina cuando éste
una radiografía; ésta le permitirá ver al
niño crezca sin caries ni otros problemas
ya tiene los tres años. En esa edad, fácil-
dentista el daño de los dientes y preparar
bucales. Si el niño acude al dentista desde
mente se separa de sus padres y coopera
el tratamiento adecuado.
que es pequeño y luego lo hace de manera
con el dentista. Podráa ser conveniente
Desde la primera visita al dentista, el
regular, tendrá unos dientes sanos el resto de
que llevara al niño al consultorio sólo
personal de éste le instruirá a usted sobre
su vida. Recuerde que es más fácil prevenir
para que viera cómo es o aprovechar el
cómo cuidar los dientes del niño. Le
las enfermedades dentales que tratarlas.
momento en que usted va o que lleva a
enseñarán a cepillar los dientes del
un hermanito para familiarizar al niño
pequeño y el uso del hilo dental. El
con lo que es un consultorio dental. No
empleo de éste es necesario, incluso con
La serie Sonrisas Sanas ha sido adaptada y
hable de malos momentos con el dentista
adoptada por la Asociación Dental Hispana y
el niño, porque es la única manera de
la proporciona como servicio a la comunidad la
en presencia del niño. Esta primera visita
limpiar entre los dientes.
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1993 COLGATE-PALMOLIVE COMPANY
SONRISAS SANAS NUMERO CINCO
La Importancia De Los Dientes Primarios
por Jorge L. Sintes, D.M.D.
Hasta hace poco, muchos doctores y
tamente por sí mismo, utilice una pasta
padres de familia no sabían lo importante
dental con fluoruro, y lleve a su hijo a un
que era la salud de los dientes primarios
dentista para que reciba cuidado preventi-
(de leche). Desgraciadamente, muchas
vo regular cuando cumpla un año. No
veces los dientes primarios deteriorados
espere a que haya un problema o dolor.
se sacan o se halan, ocasionando que el
Los niños pueden recibir heridas en la
diente permanente entre torcido. (Pero
boca y en los dientes al caerse, o al par-
con el cuidado apropiado, se pueden sal-
ticipar en deportes. Si su hijo se cae de
var los dientes primarios deteriorados).
boca, consulte a un dentista rápidamente.
Los dientes primarios son importantes
En muchos casos se pueden salvar los
para el desarrollo del habla. Es muy difi-
dientes primarios rotos o desplazados. Es
cil pronunciar ciertos sonidos (como la
muy importante que un dentista trat
"c" y la "s") sin los dientes primarios.
resultar en más problemas de salud.
cualquier infección de los dientes primar-
Tener dientes saludables también es
Además, los dientes primarios sirven
ios; un abceso de un diente primario roto
importante para la apariencia. Cuando
como "guarda espacios" para los dientes
o deteriorado puede llegar hasta el diente
tienen los dientes deteriorados, los niños
permanentes, y ayudan a guiar a los
permanente en desarrollo, causando daño
a veces no sonríen, y así impiden su
dientes permanentes a su posición ade-
permanente. Los dientes primarios son
desarrollo social. Y si tienen los dientes
cuada cuando salen. Sin los dientes pri-
muy importantes para la salud de su hijo;
frontales rotos o deteriorados, pueden des-
marios, los dientes permanentes pueden
son la base de una sonrisa bella y salud-
arrollar una mala imagen de sí mismos.
salir en el espacio equivocado, resultando
able que durará toda su vida.
Los dientes primarios son necesarios
en dientes chuecos.
para una buena nutrición. Los niños no
Para asegurarse de que su hijo tenga
La serie Sonrisas Sanas ha sido adaptada y
comen bien si les faltan o les duelen los
una dentadura saludable, sin dolor, esco-
adoptada por la Asociación Dental Hispana y
dientes, y por lo tanto pueden no comer
ja una dieta balanceada, cepillele los
la proporciona como servicio a la comunidad la
nutrientes importantes, lo cual puede
dientes hasta que lo pueda hacer correc-
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© 1993 COLGATE PALMOLIVE COMPANY
SONRISAS SANAS NUMERO SEIS
Los Niños Y Las Enfermedades
De Las Encias
por Jorge L. Sintes, D.M.D.
Generalmente las enfermedades de las
varias semanas, comienza la enfermedad
severos. Las encías y las fibras que
encías son problemas de adultos. Pero
de las encías. Al principio, se manifiesta
sostienen a los dientes dentro de la boca
algunos niños y adolescentes, especial-
con la inflamación de las encías y sangra-
se irritan y eventualmente se infectan. Esto
mente las niñas de origen negro o his-
do - una enfermedad llamada gingivitis.
se llama periodon-titis y puede
pano están predispuestas a tener enfer-
La gingivitis es bastante común en los
causar el aflojamiento de los dientes, la
medades de las encías (periodontales).
niños y adolescentes, y puede ser curada
for-mación de abcesos y eventualmente la
Las enfermedades de las encías son
con una limpieza dental profesional, junto
pérdida de dientes. Sin embargo, se
causadas por bacterias que viven en la
con el cepillado y uso del hilo dental. El
pueden salvar los dientes y curar la infec-
placa bacteriana, una capa delgada
hilo dental es necesario para limpiar las
ción, si la periodontitis se trata a tiempo.
pegajosa que se adhiere a los dientes.
áreas entre los dientes que no alcanza el
Si usted nota que los dientes de su hijo
Estas bacterias producen sustancias tóxi-
cepillo. Comience usando el hilo dental en
parecen estar flojos antes de tiempo,
cas que irritan los tejidos de las encías.
los dientes de sus hijos, cuando vea que
asegúrese de que lo vea su dentista.
Si la placa no se elimina mediante el
sus dientes hayan crecido lo suficiente
Además, está alerta a cualquier sangrado
cepillado de dientes y el USO regular de
para que no se pueda ver el espacio entre
de las encías. El cuidado rápido de encías
hilo dental, puede convertirse en una sus-
ellos. En el caso de la mayoría de los
rojas, inflamadas o sangrantes, puede sal-
tancia mineral dura que se adhiere firme-
adolescentes y
var la sonrisa de su hijo. Recuerde, una
mente a los dientes. Esta substancia se
adultos, la falta
sonrisa debe durar toda la vida.
llama sarro. Una vez que se forma el
de tratamiento
sarro, sólo puede ser erradicado por un
de la gingivitis
La serie Sonrisas Sanas ha sido adaptada y
dentista o higienista dental.
puede resultar
adoptada por la Asociación Dental Hispana y
Cuando la placa bacteriana y el sarro
en problemas
la proporciona como servicio a la comunidad
están presentes en los dientes durante
mucho más
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1993 COLGATE PALMOUVE COMPANY
SONRISAS SANAS NUMERO SIETE
Lo Que Todo Padre Debe Saber
Sobre Los Dientes De Su Hijo
por Jorge L. Sintes, D.M.D.
Es importante que todo padre tenga
acabe arruinando todo un diente en un
dentista. Es importante sacar el diente de
nociones fundamentales sobre el crec-
período muy breve. Según estudios real-
leche para dejar lugar a que salga el
imiento y salud de los dientes de sus
izados, puede ocurrir otro tanto si el niño
segundo diente y en buen estado de
hijos.En la siguiente tabla se presenta el
recibe el pecho mucho tiempo.
salud.
tiempo normal de la primera dentición:
Aunque resulta difícil lograrlo, procure
Los dulces, los cereales azucarados, los
impedir que el bebé se chupe el dedo o
caramelos, rollos de dulces o imitaciones
DIENTES
TIEMPO
incluso evite darle el biberón. Estos
de frutas son muy malos para los dientes
Incisivos inferiores
a los 6
hábitos pueden causar distorsiones en el
del niño. El azúcar se pega en los dientes y
frontales
meses
crecimiento de los dientes. Los dientes
hace que las bacterias se alimenten de
torcidos O mal formados acarrean proble-
dicho azúcar. Esos microbios forman una
Los demás
a los 8 O
mas de salud y enderezarlos es costoso.
pelicula perjudicial llamada placa inician-
dientes frontales
9 meses
Inicie pronto las visitas al dentista. El
dose el proceso llamado caries. Si quiere
Premolares
a los 12 o
mejor momento es a los seis meses de
darle a su hijo algo nutritivo, déle frutas
14 meses
edad, pero de ninguna manera luego de
frescas. Procure que los dulces los coman
Colmillos O
a los 16 o
los tres años. El llevar a cabo un cuidado
en las comidas normales y no entre comi-
caninos
18 meses
dental regular con la ayuda de un profe-
das. Luego de las comidas, el cuerpo
sional de la salud oral significa evitar
prepara la saliva para combatir los ácidos
Molares
a los 2 años
posibles problemas antes de que ocur-
causados por la comida.
ran.Si el niño se cae y sufre daño en la
La aplicación de fluoruro contribuye a
A las niñas les suelen salir los dientes
boca, acuda de inmediato al dentista.
fortalecer los dientes en contra de la caries.
antes que a los varoncitos. Si hay difer-
Procure estar en el consultorio de éste
Procure que el niño se cepille los dientes al
encias de seis meses, por adelanto o
antes de que pase media hora del acci-
menos dos veces al día con una pasta den-
retraso, de los tiempos arriba señalados
dente. De esta manera, el dentista podrá
tífrico que contenga fluoruro. Entérese de si
se está dentro de la normalidad. La tabla
resolver cualquier problema desde su ini-
en el lugar donde vive, el agua pública
de arriba le puede servir de pauta para
cio e incluso salvar un diente que, de otra
lleva fluoruro; de lo contrario pídale al
saber Cuándo su hijo puede tener la den-
forma, podráa perderse.
dentista tabletas de fluoruro O enjuagues
tición.
La segunda dentición o dentición per-
bucales que pueda usar el niño.
Ya desde antes de que asomen los
manente comezará a la edad de 6 o 7
No olvide la visita regular al dentista y
dientes, procure mantener limpias las
años. Los primeros dientes en salir son los
no tenga reparo en preguntarle todo lo
encías del bebé limpiándolas con una
incisivos inferiores frontales y los premo-
que desee saber sobre los dientes del niño.
gasa o paño húmedo, pues de esta man-
lares. Esta segunda dentición, lo mismo
Si sigue estas sencillas reglas conseguirá
era el niño tendrá menos dolores.
que la dentición de leche, puede presen-
que su pequeño tenga una brillante sonrisa
Una vez que hayan aparecido los
tarse antes o después de los tiempos con-
ahora y para siempre. La sonrisa de su
dientes, no acueste al niño con ninguna
siderados corrientes para su aparición y,
hijo es para toda la vida.
otra cosa salvo agua en el biberón. Si en
en general, no ha de ser causa de pre-
la boquita del niño queda jugo, agua
ocupación.
Si un diente de leche no acaba de
La serie Sonrisas Sanas ha sido adaptada y
azucarada, soda o cualquier tipo de
adoptada por la Asociación Dental Hispana y
leche natural o de fórmula, puede inicia-
caer, pero viene empujando el diente per-
la proporciona como servicio a la comunidad la
rse el proceso de una caries severa que
manente en el mismo lugar, consulte al
firma COLGATE-PALMOLIVE COMPANY.
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© 1993 COLGATE-PALMOLIVE COMPANY
SONRISAS SANAS NUMERO OCHO
La importancia Del Fluoruro Para
La Salud De Su Hijo
por Jorge L. Sintes, D.M.D.
La mayoría de los padres no están
El esmalte en el exterior de los dientes
ruro, (como en el caso de las vitaminas con
conscientes de que pueden prevenir las
es la parte más dura del cuerpo humano.
fluoruro añadido). El fluoruro sistémico es
caries de sus hijos con el USO apropiado
Sin embargo, cuando este esmalte es
muy importante para los niños menores de
del fluoruro y visitas regulares preventivas
expuesto a ácido, va perdiendo sus min-
los 12 años, ya que penetra los dientes
al dentista. El fluoruro es un nutriente
erales. Esto deja una sustancia porosa, a
durante su formación, antes de que salgan
importante para personas de todas las
la cual se pueden adherir bacterias, azú-
en la boca. La manera más común de sat-
edades, pero ya que la mayoría de las
cares y almidones. Cada vez que
isfacer la necesidad del fluoruro tópico es
caries nuevas se forman antes de los 20
comemos alimentos que contienen azú-
usar pasta dental. Este tipo de fluoruro se
años, es esencial para los niños y los
cares o almidones (hidratos de carbono),
concentra en la saliva, lo cual permite que
adolescentes. El fluoruro es aun más
nuestros dientes pierden más minerales.
el fluoruro bañe a los dientes cuando han
importante para los niños de origen
El fluoruro puede reemplazar los min-
sido dañados por los ácidos.
negro o hispano, los cuales tienden a
erales, endureciendo y fortaleciendo nue-
Todo el mundo debe usar pasta dental,
tener un índice más
stros dientes. El fluoruro sana las partes
al menos dos veces por día. Tenga cuida-
alto de deterioro de
porosas,
do de que los niños muy pequeños no usen
dientes.
volviéndo-
demasiada pasta dental. Ponga una canti-
La caries se desar-
las más re-
dad del tamaño de un guisante en SU cepil-
rolla cuando se forma
sistentes al
lo, y enséñeles a enjuagarse la boca y a
ácido en la placa bac-
deterioro.
escupir después de cepillarse los dientes.
teriana de nuestros
¿Qué
El dentista también puede aplicarle fluo-
dientes. La placa bacteriana es una capa
tipo de flu-
ruro tópico a los dientes de su hijo, si está
delgada pegajosa que se adhiere a los
oruro debe
predispuesto al deterioro dental. El fluo-
dientes, formada por las bacterias que se
darle a su hijo? Hay dos tipos de fluoruro
ruro es el factor más importante para la
encuentran en la boca de todos los seres
que pueden prevenir el deterioro de los
reducción del deterioro de los dientes.
humanos. Estas bacterias viven en la
dientes: El sistémico (ingerido) y el tópico
Recuerde, la sonrisa de su hijo debe durar
placa bacteriana, y producen ácidos que
(aplicado a la superficie de los dientes).
toda la vida.
se adhieren a la superficie de los dientes.
Muchas comunidades le añaden fluoruro
La placa bacteriana es muy difícil de ver,
al agua para satisfacer la necesidad del
y sólo se puede prevenir con el cepillado
fluoruro sistémico. Pregúntele al médico,
y el uso del hilo dental. Una buena hi-
o al dentista de su hijo si hay fluoruro en
La serie Sonrisas Sanas ha sido adaptada y
giene oral puede reducir el número de las
el agua donde usted vive. Si no es así, el
adoptada por la Asociación Dental Hispana y
bacterias, pero sin el USO del fluoruro, la
dentista le puede dar una receta médica
la proporciona como servicio a la comunidad la
mayoría de los niños desarrollaran caries.
para que consiga un suplemento de fluo-
firma COLGATE-PALMOLIVE COMPANY.
Sonrisas Brillantes, Futuros Brillantes
© 1993 COLGATE PALMOLIVE COMPANY
SONRISAS SANAS NUMERO NUEVE
Guia Para Los Padres En Caso
De Lastimaduras
por Jorge L. Sintes, D.M.D.
Los niños corren mucho riesgo de sufrir
madas. Dicho tratamiento será diferente
con dicho diente hasta que quede
daño en los dientes. Los pequeños con-
si el daño lo ha sufrido un diente de leche
debidamente enderezado.
stantemente se caen al aprender a cami-
o un diente permanente. He aquí algunas
Si un diente de leche salta de la boca,
nar. Ya de mayorcitos, se dedican a cor-
de las posibles lastimaduras y los reme-
no hay que volverlo a colocar en el
rer, a ir en bicicleta o patineta y practican
dios más aconsejables:
alvéolo; pero si se trata de un diente
juegos rudos, como puede ser el hockey,
Si ha ocurrido una pequeña rotura en
permanente que se ha escupido de la
el fútbol o el soccer. Es fácil de compren-
un diente de leche o en un diente per-
boca, es importante recurrir al dentista
der que uno de cada cinco niños sufre
manente, se puede limar. Si es una
en el transcurso de la primera media
accidentes en que los dientes resultan las-
rotura profunda, es posible adherirle
hora desde el accidente, porque en ese
timados. Es doblemente probable que
material del color del diente para hac-
lapso aún está claro el alvéolo y es posi-
sufre accidentes los niños que las niñas.
erlo lucir natural.
ble reimplantar la pieza. Al cabo de
Si consideramos los grupos de edad,
Si por causa del accidente el nervio
unos treinta minutos, el alvéolo presenta
entre los 6 y los 12 años es cuando más
ha quedado expuesto, hay que tratarlo
grumos y a lo mejor ya no es posible la
accidentes ocurren. Además, un niño
de inmediato. El dentista decidirá
reinserción. El diente se mantendrá en
cuyos dientes incisivos están ya salidos
sobre el tratamiento según la madurez
leche o en la saliva del paciente hasta
del diente. En determinado caso
llegar al dentista.
tratará el nervio y reparará el diente.
Cada vez son más los niños que practi-
De ordinario, el dentista no tratará un
can actividades vigorosas, lo que puede
diente que se haya subido en la encía,
acarrear un aumento de lastimaduras en el
pues lo más común es que el diente
rostro. El dentista, sin embargo, dispone
recobre por sí mismo SU posición.
de muchas posibilidades de curar un
corre mayor riesgo de daños en el rostro
Si un diente se disloca, el dentista lo
diente que ha sufrido algún daño. Recuer-
o en los propios dientes.
enderezará.
de que la sonrisa es para toda la vida.
Si SU hijo es víctima de un accidente en
En algunos casos, el dentista recerrirá
que los dientes resultan lastimados, hay
a algún reforzamiento de un diente
la serie Sonrisas Sanas ha sido adaptada y
que llevarlo de inmediato al dentista. Este
permanente durante el tiempo que sea
adoptada por la Asociación Dental Hispana y
examinará el daño, si es preciso tomará
necesario hasta que el diente quede
la proporciona como servicio a la comunidad la
una radiografía y tratará las piezas lasti-
estable. A veces será preciso trabajar
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© 1993 COLGATE PALMOLIVE COMPANY
SONRISAS SANAS NUMERO DIEZ
El Embarazo Y El Cuidado Bucal
Para Madre E Hijo
por Jorge L. Sintes, D.M.D.
El embarazo es un período durante el
tunidad, visite a
hecho, puede limpiarle la boca de esta
cual la mujer debe estar muy consciente
su dentista al
manera, hasta que su bebé tenga alrede-
de su salud. Al cuidarse, está cuidando
principio de su
dor de 12 meses. Entonces será el momen-
a su hijo. Muchas mujeres embarazadas
embarazo y di-
to para limpiarle la boca con un cepillo de
se sorprenden al averiguar que los
gale que está
dientes pequeño y pasta dental con fluo-
dientes de su bebé ya se están desarrol-
embarazada.
ruro. Los bebés se tragan lo que se les
lando en el cuarto y medio mes de su
Algunas
pone en la boca, así que use muy poca
embarazo.
mujeres tienen
pasta dental (como del tamaño de un
Durante el embarazo, es importante
problemas de
guisante).
seguir una dieta nutritiva y saludable que
las encías dur-
Algunos padres eligen darle un chupete
incluya calcio. Su bebé necesita el calcio
ante el embara-
a sus hijos. Si usted quiere hacerlo
especialmente, ya que es esencial para el
zo. Una limpi-
también, asegúrese de que está entero
desarrollo normal de sus dientes y hue-
eza profesional y
y firme, y de que no tenga partes
sos. Algunas mujeres (particularmente
una buena
pequeñas que puedan aflojarse y ser tra-
algunas mujeres de origen hispano) no
higiene oral,
gadas. Nunca sumerja el chupete en algo
pueden tomar leche de vaca, sin embar-
reducirán el riesgo de tener problemas
dulce. Esto causa el deterioro rápido de
go el bebé que se está desarrollando
más adelante. Si se inflaman o sangran
los dientes.
dentro de ellas necesita mucho calcio
sus encías durante su embarazo, vea a su
Además, trate de evitar acostar a su
para tener dientes y huesos saludables.
dentista.
bebé con una botella. La fórmula pediátri-
Aun las mujeres que no pueden tolerar la
La mayoría de los dentistas prefieren
ca, leche, el jugo o agua con azúcar tam-
lactosa, sí pueden comer ciertos produc-
no tomar radiografias (excepto en casos
bién pueden causar el rápido deterioro de
tos l_cteos como el yogurt con cultivos
de emergencia), o realizar tratamientos
los dientes.
activos, o la leche con cultivos de acid-
complicados durante el primer trimestre.
Y recuerde, no se le olvide ir al den-
ofilus (vea las etiquetas). Si la leche es
En realidad, el segundo trimestre es el
tista. Necesita ir a los seis meses después
un problema para usted, dígaselo a su
mejor período para recibir tratamiento,
de dar a luz, y SU bebé necesita una
doctor, para que le proporcione otras
ya que, durante el tercer trimestre, puede
revisión dental de niño sano antes de su
fuentes de calcio. Además, muchos doc-
ser incómodo estar sentada durante tanto
primer cumpleaños.
tores recomiendan vitaminas especiales
tiempo en la silla del dentista.
durante el embarazo.
Cuando nace su bebé, tiene dientes
Si está planeando concebir, es buena
desarrollándose en los huesos debajo de
idea ir al dentista primero. Así, no ten-
las encías. Puede mantenerle la boca
La serie Sonrisas Sanas ha sido adaptada y
drá problemas adicionales cuando está
limpia, hasta que le salgan los dientes,
adoptada por la Asociación Dental Hispana Y
la proporciona como servicio a la comunidad
embarazada. Si usted no tiene esa opor-
con un pañito limpio humedecido. De
la firma COLGATE-PALMOLIVE COMPANY
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© 1993 COLGATE PALMOLIVE COMPANY
SONRISA SANA NUMERO ONCE
La Nutrición Y La Salud Oral De
Su Hijo
por Jorge L. Sintes, D.M.D.
"Somos lo que comemos", dice un
¿Y los caramelos y chocolates? El gusto
viejo refrán, y es muy cierto en el caso de
por los dulces es una parte normal de la
los niños. Una buena nutrición y una
niñez, y muchos padres no quieren negar-
dieta saludable son muy importantes
le ese placer a sus hijos. No debe haber
para el crecimiento y el desarrollo de su
problema, con tal de que se limite el
hijo, desde su concepción hasta llegar a
número de veces que su hijo coma dulces
ser un adulto. Muchas madres no saben
y almidones. Es mejor para los dientes si
que la mayoría de los dientes de sus hijos
se come una barra de chocolates de una
ya están formados cuando nacen. Por
vez, y no un poquito ahora y otro poquito
eso es esencial que las mujeres
rias, apio y maní (cacahuates). Un dulce
una hora después.
embarazadas obtengan los nutrientes
de vez en cuando, también es aceptable,
Los niños y los adolescentes necesitan
necesarios, especialmente el calcio. Si la
pero la mayoría de los niños des
un balance entre proteínas, hidratos de
leche es un problema para usted,
arrollarán caries si comen dulces más de
carbono (almidones y azúcares), y grasa.
pregúntele a su doctor la
2 ó 3 veces al día. La mayoría de los
Hay una preocupación sobre la cantidad
mejor manera de obtener
padres no se dan cuenta que las frutas
de grasa que ingieren los norte ameri-
suficiente calcio.
secas y las barras de granola tienen bas-
canos, y la necesidad de reducir la grasa
Los niños pe-
tante azúcar y pueden causar el deterioro
de sus dietas, especialmente la grasa que
queños también
de los dientes. El exceso de almidón,
proviene de los animales.
necesitan mucho
como papas fritas, galletas y "pretzel,"
Las frutas y los vegetales son buenas
calcio para man-
también pueden ser dañinas para los
fuentes de vitaminas y minerales
tener el crecimien-
dientes, e introducir demasiada sal
importantes, los cuales son indispensables
to continuo de sus huesos y de sus dientes
(sodio) a la dieta.
para la salud de las encías. La atención a
permanentes. Los niños tienen el metab-
Los padres pueden ayudar a reducir la
las necesidades de nutrición de sus hijos
olismo más acelerado (utilizan las
probabilidad del deterioro temprano de
forma una parte muy importante en el
calorías más rápidamente) que los adul-
los dientes, asegurando no acostar a los
desarrollo de una sonrisa saludable.
tos, y por eso a veces piden un bocadillo
bebés con una botella de fórmula
Y, la sonrisa de su hijo debe durar
entre comidas. Comer entre comidas 2 ó
pediátrica, leche, jugo, o agua con
toda su vida.
3 veces al día no debe constituir un prob-
azúcar. El azúcar en este tipo de alimen-
lema para la salud o los dientes de los
tos arruinará la sonrisa de su bebé
niños, siempre y cuando un adulto se
inmediatamente. Intente reducir la canti-
La serie Sonrisas Sanas ha sido adaptada y
asegure de que los bocadillos sean
dad que ingiere su hijo a una taza para
adoptada por la Asociación Dental Hispana y
saludables. Hay muy buenas opciones
cuando tenga un año, y correrá mucho
la proporciona como servicio a la comunidad
como leche, queso, fruta fresca, zanaho-
menos peligro.
la firma COLGATE-PALMOLIVE COMPANY.
Sonrisas Brillantes, Futuros Billantes
© 1993 COLGATE PALMOLIVE COMPANY
Colgate
Bright Smiles, Bright Futures
An Inner-City Oral Health Improvement Program
CONTACT: Eventions
UniWorld Public Relations
404-853-5006
(212) 219-1600
Michele Jackson
Keith Hudson, ext. 159
"BRIGHT SMILES, BRIGHT FUTURES™ COMES TO ATLANTA
TO GIVE YOUTH A HEALTHY START ON
A LIFE-LONG SMILE
ATLANTA, GA, October 30, 1995 -- The Honorable Mayor Bill Campbell of Atlanta
(foreground) was recently on hand at Emma Hutchinson Elementary School to proclaim Bright
Smiles, Bright Futures Week in Atlanta. "Bright Smiles, Bright FutureᵀM", developed by
Colgate-Palmolive Company, is an inner-city, multi-cultural oral health education program
designed for youth from birth though age 12.
The "Bright Smiles, Bright Futures" launch took place at Emma Hutchinson
Elementary School. To help Atlanta's Mayor Bill Campbell to proclaim Bright Smiles, Bright
Futures Week were (from 1 - r) Drs. Anderson Kizzie, Local Coordinators, Dr. Kim Turner,
North Georgia Dental Society, Cathryn Phillips, National Program Manager, Colgate-Palmolive
Company, Dr. Marsha Butler, Director Global Oral Health Improvement and Consumer
Education, Colgate-Palmolive Company, Saddie Daynard, Atlanta Board of Education
representative, Dr. David Lamothe, President North Georgia Dental Society, Vic Carter, WSB-
TV, Ms. Wanda Thomas, Bright Smiles, BS/BF Advisory Committee and Dr. Walter Young,
Atlanta dentist.
Now in its fourth year, "Bright Smiles, Bright Futures" provides oral health screenings
and education, parent education workshops and treatment referrals. Colgate's customized
"Bright Smiles, Bright Futures" Dental Van was present to give free dental screenings to
children from Emma Hutchinson Elementary School.
Since 1991, "Bright Smiles, Bright Futures" has reached 2.5 million children in more
than 20 cities with important oral health information through its in-school curriculum, mobile
dental van and community outreach programs. In addition to Atlanta, the program is operational
in Oakland, CA, Philadelphia, PA and New York City. The program continues its national goal of
providing important, exciting and fun oral health education for youth and their families.
####
S
ATHENS
Phight
Smith
Bright
\
Colgate
"BRIGHT SMILES, BRIGHT FUTURES™ COMES TO ATLANTA:
Mayor Bill Campbell of Atlanta (at right) was on hand to proclaim Bright Smiles, Bright
Futures Week as Colgate-Palmolive Company introduced its "Bright Smiles, Bright
FuturesᵀM" program to the Atlanta community. Recipients of the proclamation included Dr.
Marsha Butler and Cathy Phillips, Colgate-Palmolive Company, members of the North Georgia
Dental Society, a constituent chapter of the National Dental Association, WSB-TV news anchor
Vic Carter, School Principal Dr. Augustine McDaniel and a host of Atlanta community members.
The "Bright Smiles, Bright FuturesᵀM" launch took place at Emma Hutchinson Elementary
School. PHOTO CREDIT: Bill Hollins
CONTACT: Eventions
UniWorld Public Relations
404-853-5006
(212) 219-1600
Michele Jackson
Keith Hudson, ext. 159
Colgate
Bright Smiles, Bright Futures 11111
An Inner-City Oral Health Improvement Program
CONTACT: Eventions
UniWorld Public Relations
404-853-5006
(212) 219-1600
Michele Jackson
Keith Hudson, ext. 159
BRIGHT SMILES, BRIGHT FUTURES™ AND
"DR. RABBIT" EDUCATE ATLANTA'S YOUTH
ABOUT PROPER ORAL HEALTH CARE
ATLANTA, GA, October 30, 1995 Atlanta's youth can look forward to a brighter
future because "Dr. Rabbit" is here to educate them about proper oral health care. With the help
of "Dr. Rabbit", Atlanta's youth will have a bright smile and bright future. "Dr. Rabbit" is part of
Colgate-Palmolive Company's "Bright Smiles, Bright FuturesᵀM" Program, a multi-cultural
oral health education community program designed to reach inner-city youth from birth through
age 12.
On hand to help "Dr. Rabbit" at the launch were (from 1- r): Dr. Augustine McDaniel,
Principal, Emma Hutchinson Elementary School; Dr. David Lamothe, President North Georgia
Dental Society; Cathryn Phillips, National Program Manager Oral Health Improvement, Colgate-
Palmolive Company; Dr. Marsha Butler, Director Global Oral Health Improvement and Consumer
Education, Colgate-Palmolive Company and Dr. Anderson Kizzie, Bright Smiles, Bright Futures
Local Coordinator.
Now in its fourth year, "Bright Smiles, Bright Futures" provides oral health screenings,
parent education workshops and treatment referrals, providing children with a healthy start on a
healthy smile. Colgate's customized "Bright Smiles, Bright Futures" Dental Van was present
to give free dental screenings to kindergarten, first, second and third grade children from Emma
Hutchinson Elementary School, who hosted a special presentation attended by Atlanta Mayor Bill
Campbell..
Since 1991, "Bright Smiles, Bright Futures" has reached 2.5 million children in more
than 20 cities with important oral health information through its in-school curriculum, mobile
dental van and community outreach programs. In addition to Atlanta, the program is also fully
operational in Oakland, CA, Philadelphia, PA and New York City. The program continues its
national goal of providing important, exciting and fun oral health education for youth and their
parents.
####
Bright Smiles Bright Futures
oro
Birth
Smills
F
will
"DR. RABBIT" EDUCATES ATLANTA'S YOUTH ABOUT PROPER ORAL CARE:
Atlanta's youth can look forward to a bright future with "Dr. Rabbit." Dr. Rabbit is part of
Colgate-Palmolive's "Bright Smiles, Bright FuturesᵀM" Program, a grass-roots multi-cultural
oral health education program for youth from birth - age 12. On hand to help "Dr. Rabbit" were
(from 1-r): Dr. Augustine McDaniel, Emma Hutchinson Elementary School, Dr. David Lamothe,
North Georgia Dental Society, Cathryn Phillips, Colgate-Palmolive Company, Dr. Marsha Butler,
Colgate-Palmolive Company and Dr. Anderson Kizzie, Local BS/BF Coordinator. "Bright
Smiles, Bright FuturesᵀM" was launched in Atlanta at Emma Hutchinson Elementary School.
PHOTO CREDIT: Bill Hollins
CONTACT: Eventions
UniWorld Public Relations
404-853-5006
(212) 219-1600
Michele Jackson
Keith Hudson, ext. 159
Colgate
Bright Smiles, Bright Futures
An Inner-City Oral Health Improvement Program
CONTACT: UniWorld Public Relations
(212) 219-1600
Keith Hudson, ext. 159
Fern Gillespie, ext. 154
COLGATE HONORS WINNERS OF 1995
"WHY MY SMILE IS IMPORTANT TO ME" POSTER CONTEST
NEW YORK, NY, May 1, 1995 -- Colgate-Palmolive Company announced the winners of
its 1995 "Why My Smile Is Important To Me" Poster Contest in recognition of National
Children's Dental Health Month, February 1995. The winners will be honored at a ceremony at
P.S. 236, located at 6302 Avenue U in Brooklyn, NY, on Monday, May 8, 1995 from 10 -
11AM. The contest was conducted with the support of The New York City Board of Education,
Division of School Health Services, and the New York City Health and Hospitals Corporation, Oral
Health, Programs & Policy for New York City.
The Grand Prize winners are Carolyn Spiro (Kindergarten) from P.S. 236 in Brooklyn and
Kara Jellinek (Kindergarten) also of P.S. 236 in Brooklyn, whose theme is "A Smile Is My Best
Friend." First prize was awarded to Carlos Intriago (Second Grade) from P.S. 152 in Woodside.
Second prize was given to Cheuk Yin Lai (Second Grade) from P.S. 152 in Woodside and Third prize
to Kalif Lawrence (First Grade) from P.S. 160 in the Bronx.
Each winner will receive a U.S. Savings Bond (Grand Prize Winners - $500 each, 1st Place -
$300, 2nd Place - $200, 3rd Place -$100,) and Colgate premiums. The winning school, P.S. 236 in
Brooklyn, will receive a gift certificate toward the purchase of a color television and a vcr, complete
with Colgate videos.
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Contestants for the "Why My Smile Is Important To Me" poster contest included children
from kindergarten through Grade 3 in elementary schools throughout the five boroughs. The contest,
first conducted in 1994, is presented in concert with leading health institutions and health
professionals and is part of Colgate's "Bright Smiles, Bright Futures"TM (BS/BF) oral health
improvement program for inner-city youth and their families. "Bright Smiles, Bright Futures"TM
fosters positive self-esteem by empowering children to take care of their teeth, thus helping them
develop good oral habits that will last a lifetime.
The winning posters along with the eight (8) honorable mentions will be displayed in public
spaces throughout New York City. These 12 posters will be included in Colgate's 1995-1996 bi-
lingual (English and Spanish) "Bright Smiles, Bright Futures" Back To School Poster Calendar.
The 1995-1996 "Bright Smiles, Bright Futures" School Calendar will be distributed to elementary
schools throughout New York City during the back-to-school season while supplies last.
####
Colgate
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WINNERS OF COLGATE-PALMOLIVE POSTER CONTEST HONORED AT P.S. 236:
The winners of Colgate-Palmolive Company's 1995 "Bright Smiles, Bright Futures TM" "Why
My
Smile Is Important To Me" Poster Contest were recently honored at a ceremony at P.S. 236 in
Brooklyn. The winners (front row, left to right) are Kalif Lawrence (3rd prize, P.S. 160 in the
Bronx), Carolyn Spiro and Kara Jellinek (Grand Prize winners, both from P.S. 236 in Brooklyn),
Cheuk Yin Lai (2nd prize from P.S. 152 in Woodside) and Carlos Intriago (1st prize from P.S. 152
in Woodside). On hand to help present the awards were (back row left to right) Dr. Diane Toppin,
Deputy Director of Management and Operations, and Dr. Jeffrey Leeds, Deputy Director of Clinical
Affairs, both from the New York City Health and Hospitals Corporation, Oral Health, Programs &
Policy for New York City, Dr. Marsha Butler, Director, Global Oral Health Improvement and
Consumer Education, Colgate-Palmolive Company, and Ms. Georganne Del Canto, Director, School
Health Services, New York City Board of Education. Each winner received a U.S. Savings Bond and
Colgate premiums.
PHOTO CREDIT: Lee White
CONTACT: UniWorld Public Relations
(212) 219-1600
Keith Hudson, ext. 159
Colgate
Bright Smiles, Bright Futures
An Inner-City Oral Health Improvement Program
CONTACT: UniWorld Public Relations
(212) 219-1600
Keith Hudson, ext. 159
COLGATE-PALMOLIVE'S "BRIGHT SMILES, BRIGHT FUTURESᵀ PROGRAM
COMES TO LOS ANGELES TO BENEFIT INNER-CITY CHILDREN
NEW YORK, NY, April 10, 1995 -- Colgate-Palmolive Company will bring the "Bright
Smiles, Bright FuturesᵀM" program to local sites in Los Angeles to increase oral health awareness
of this community-based outreach effort. The program will be in the Los Angeles area from
Saturday, April 15 - Saturday, April 29. The program is presented in partnership with the Angel
City Dental Society, the local chapter of the National Dental Association (NDA).
"Bright Smiles, Bright Futuresᵀ provides oral health screenings and education, parent
education workshops and treatment referrals, to help children get a healthy start on a life long smile.
Colgate's "Bright Smiles, Bright Futuresᵀ Dental Van will make daily stops at elementary
schools, churches, Head Start and community centers in Long Beach, Watts, East Los Angeles, and
Compton to reach inner-city youth, from birth through age 12, and their parents.
Anthony Thomas, Los Angeles Field Representative for Mayor Richard J. Riordan, will
present Cathy Phillips, National Manager for Oral Health Improvement, Colgate-Palmolive Company,
with a proclamation declaring the weeks of Monday, April 17 -Saturday, April 29 "Bright Smiles,
Bright Futures Weeks" in Los Angeles. He will present the proclamation on Thursday, April 20,
1995, from 8:30AM - 9:30AM, at the 92nd Street Elementary School located at 9211 Grape
Street in Los Angeles.
On Saturday, April 15, the Colgate Dental van will make a stop at the McDonald's
Restaurant at 1150 E. Rosecrans Avenue, in Compton, CA, from 10:00AM - 3:00PM. Then on
Saturday, April 22, there will be a "Keep That Smile Day" event at the Challenger's Boys &
Girls Club located at 5029 Vermont Avenue in Los Angeles from 12:00PM - 4:00PM.
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The "Bright Smiles, Bright Futures" Los Angeles awareness program will culminate on
Saturday, April 29, when the "Bright Smiles, Bright Futuresᵀ Dental Van will visit the
Weingart Urban Center YMCA located at 9900 South Vermont Avenue in Los Angeles, from
10:00AM - 3:00PM. Each Saturday will be a day of fun as children participate in various children's
activities including clowns conducting balloon sculptures and facepaintings.
Now in its fourth year, the "Bright Smiles, Bright Futuresᵀ program is a grass-roots,
multicultural program that is fully operational in Oakland, CA, Philadelphia, PA and New York City.
With awareness programs in Washington, D.C., Baltimore, MD, Louisville, KY, Kansas City, KS,
Kansas City, MO, New Jersey and Hartford, CT, "Bright Smiles, Bright Futuresᵀ continues its
national goal of providing important, exciting and fun oral health education for youth and their
parents.
In 1995, more than 1,000,000 children will be exposed to "Bright Smiles, Bright
Futuresᵀ through its in-school curriculum, mobile dental van and community outreach programs.
####
t Smiles
Bright
Fut
The Future Is Bright: Bright Smiles, Bright Futures Comes To Los Angeles:
The Colgate-Palmolive Company brought its "Bright Smiles, Bright Futuresᵀ program to Los
Angeles recently to provide oral health screenings and education to youth and their parents. On hand
to welcome them at the 92nd Street Elementary School were Anthony Thomas (center), Field
Representative for Mayor Richard J. Riordan of Los Angeles, who presented Dr. Mary Davis, "Bright
Smiles, Bright Futures" Coordinator, and a host of well wishers, with a proclamation declaring it
"Bright Smiles, Bright Futures" Week in Los Angeles. "Bright Smiles, Bright Futuresᵀ
provides oral health screenings and education, parent education workshops and treatment referrals,
providing children with a good start on a healthy future. Colgate's "Bright Smiles, Bright
Futures TM Dental Van made daily stops at elementary schools, churches, Head Start and
community centers in Long Beach, Watts, East Los Angeles, and Compton to reach inner-city youth,
from birth through age 12, and their parents. The program is presented in partnership with the Angel
City Dental Society, the local constituent chapter of the National Dental Association (NDA).
PHOTO CREDIT: Fareed Muwwakkil
CONTACT: UniWorld Public Relations
(212) 219-1600
Keith Hudson, ext. 159