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OCR Page 1 of 24Communications
I
was
THE WHITE HOUSE
WASHINGTON
JANUARY 19, 1996
MEMORANDUM FOR THE PRESIDENT
FROM:
DON BAER DAB
KITTY HIGGINS
Kitty
MIKE McCURRY
SUBJECT:
STATE OF THE UNION COMMUNICATIONS PLAN
Attached is a comprehensive communications plan that details the outreach and amplification
activity both before and after the State of the Union speech. The plan is a coordinated effort
on the part of the Offices of Communications, Cabinet Affairs, Public Liaison,
Intergovernmental Affairs, Legislative Affairs, Political Affairs, the Press Office and the
DNC.
The surrogate activity before the State of the Union will lay the groundwork for the themes
of your speech. Cabinet and Administration officials will be engaged in a wide-ranging plan
to talk about the sense of realistic optimism the American people should have about the
progress America is making. They will use both accomplishments and recent positive
statistics to illustrate this progress under your Administration. Following your speech,
surrogates will elaborate on the specific challenges in the speech.
I.
THE PRESIDENT AND VICE PRESIDENT
The President
Interview with US News and World Report (January 18)
Drop by national columnists roundtable (January 22) - tentative
Photo opportunity while working on speech (January 23)
Crime and Community Event, Louisville, KY (January 24)
Editorial board with Louisville Courier-Journal (January 24)
Bipartisan meeting with mayors (January 25)