Child Care-Child Care Events '99

Mar-23-99 10:01am From-BASS AND HOWES, INC. 202-530-2901 T-701 P.02/03 F-292 BASS A Z D HOWES nz- March 23, 1999 MEMORANDUM To: Jenny Luray FROM: Andrea Camp, Joanne Howes, and Elyse Rosenblum Over the past year, Lifetime Television has mobilized parents to tell their child care stories in their Caring for Kids Campaign. Lifetime has invested over $2 million dollars to build a parent-friendly campaign that reaches out to women and their families in order to amplify their voices and actions supporting a stronger national child care policy. The Campaign emphasizes bringing new voices, especially those of parents, into this important national debate. Central to this effort is a compelling documentary directed and narrated by Academy Award winning director Lee Grant and hosted by KyΓa Sedgewick. In the documentary parents use their own voices to tell their child care stories, illustrating the problems and solutions to child care in America. Confronting the Crisis: Child Care in America will premiere on Tuesday, April 20. We would like to propose an event at the White House on Monday, April 19 to highlight: National Child Care Month and The Week Of the Young Child. Excerpts from the Documentary, as they highlight the silent child care crisis that occurs every day in millions of American homes, and the creative solutions communities are putting forth to answer the crisis. Carol Black, the new President of Lifetime Television would be on hand, as well as Lee Grant, the director of the Documentary. Introduce some of the parents who have sent in their child care stories to Lifetime. We would bring in some of the Virginia, D.C., Maryland, New Jersey, Pennsylvania stories. We could also bring in some of the people featured in the Documentary, for example from Bethlehem, PA. 57th Suile 2217 New York, NY 10107 212.245.8735 fax 212.245.8738 [email protected] Honor the new voices-in particular members of Fight Crime Invest In Kids-who have joined Children's Advocates in the fight for child care. We would bring in the police chief featured in the documentary to talk about the importance of child care to law enforcement efforts. Announce Ask the Experts-an effort sponsored by Lifetime Television in conjunction 250 Wast Stree). 1818 N Street, NW Suite 450 Washington, DC 20036 202.530.2900 fax 202.530.2901 [email protected]