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OCR Page 1 of 11SPEECH OF SENATOR HARRY S. TRUMAN
BEFORE THE MILWAUKEE ADVERTISING CLUB,
MILWAUKEE, WISCONSIN, ON THURSDAY,
MARCH 23, 1944, AT 8:00 O'CLOCK
IN THE EVENING
RELEASE ON DELIVERY
Mr. Chairman and members of the Milwaukee Advertising Club:
I appreciate your asking me to be with you tonight and I hope that I shall
be able to discuss some matters of interest to you, both as advertising men
and as citizens.
In the twenty-odd years between the first and second world wars
advertising had been steadily increasing in importance to American business.
An advertising budget that would have seemed staggering in 1920 was considered
inadequate in 1940,
There is, of course, a somewhat superficial point of view which
looks upon advertising in general as an effort on the part of the producer to
promote the sale of his article or service above that of all competitive
articles or services, and hence views the increasing expenditures for adver-
tising as an additional cost item which ultimately falls to the lot of the
consumer.
Such a position wholly overlooks the fact that honest advertising
helps to introduce new articles and stimulates the sale of a class as well as
a certain brand of articles. This, in turn, enables the manufacturers to
produce in larger quantities, thus providing additional employment and re-
ducing the cost of production. The final result is to place within the reach
of lower income brackets a greater number of articles which contribute to the
comfort and amenities of living. I should venture to say that advertising
has in this manner made a considerable contribution to reising standards of
S REUMAN,
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