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This file contains:
Document proposing and detailing a scheduling structure for the 1972 campaign. 6 pgs. [Subject: Campaign] [Other Document], no date
From Ronald H. Walker to Chapin RE: an attached document discussing the Advance Office's plan for the 1972 campaign. 1 pg. [Subject: Campaign] [Memo], 11/4/1971
Document generated by the Advance Office detailing its structure, responsibilities, and use in campaigns. A general schedule for the 1972 campaign is included. 15 pgs. [Subject: Campaign] [Report], no date
From Walker to Chapin RE: the structure and functions of the Advance Office in the 1972 presidential campaign. Handwritten notes added by Chapin. 7 pgs. [Subject: Campaign] [Memo], 11/3/1971
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WHSF: Contested, 1-46
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26144285
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WHSF: Contested, 1-46
description
This file contains:
Document proposing and detailing a scheduling structure for the 1972 campaign. 6 pgs. [Subject: Campaign] [Other Document], no date
From Ronald H. Walker to Chapin RE: an attached document discussing the Advance Office's plan for the 1972 campaign. 1 pg. [Subject: Campaign] [Memo], 11/4/1971
Document generated by the Advance Office detailing its structure, responsibilities, and use in campaigns. A general schedule for the 1972 campaign is included. 15 pgs. [Subject: Campaign] [Report], no date
From Walker to Chapin RE: the structure and functions of the Advance Office in the 1972 presidential campaign. Handwritten notes added by Chapin. 7 pgs. [Subject: Campaign] [Memo], 11/3/1971
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
1
46
Campaign
Other Document
Document proposing and detailing a
scheduling structure for the 1972 campaign.
6 pgs.
1
46
11/4/1971
Campaign
Memo
From Ronald H. Walker to Chapin RE: an
attached document discussing the Advance
Office's plan for the 1972 campaign. 1 pg.
1
46
>
Campaign
Report
Document generated by the Advance Office
detailing its structure, responsibilities, and
use in campaigns. A general schedule for the
1972 campaign is included. 15 pgs.
1
46
11/3/1971
Campaign
Memo
From Walker to Chapin RE: the structure and
functions of the Advance Office in the 1972
presidential campaign. Handwritten notes
added by Chapin. 7 pgs.
Monday, September 20, 2010
Page 1 of 2
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
1
46
11/2/1971
White House Staff
Other Document
List of the Presidential Advance Staff,
broken down based on rank and experience.
3 pgs.
1
46
9/16/1971
Campaign
Memo
From Bull, via Chapin, to Haldeman RE: the
role of speakers in the 1972 campaign and
the establishment of a Surrogate Speakers
program. 7 pgs.
Monday, September 20, 2010
Page 2 of 2
DOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]
DOCUMENT
DOCUMENT
NUMBER
TYPE
SUBJECT/TITLE OR CORRESPONDENTS
DATE
RESTRICTION
N- 1
memo
chapin to Ball/Parher/Walther,
11/9/71
c(nfor)
[Doc. # 164]
re: Plan for 1972
attachments:
1) Memo chopin TO Holdeven, re:
1971-1972 Plan- appointments,
advance and Television office,
11/5/71
2)menes, Goode to choping re:
activities in relevision area,
11/4/71
N-2
Report
Development of Asheduling and
n.d.
[Doc. # 165]
advancing Operations for 1972
N-3
menco
walher to chapin re: & houghts
11/4/71
come
[Doc # 166]
on the Flanning for 1972
N-4
memo
walker to chopie, re: thoughts
11/3/71
C (Nifer
Doc # 167]
on the Claiming for 1972
N-5
memor
Bull to Haldeman, me; schedulis
9/16/71
[Doc. # 168]
Senator Foldwater and other
surogate candidates
FILE GROUP TITLE
BOX NUMBER
JOHN DEAN STEVE BULL
4
FOLDER TITLE
1972 Plan
RESTRICTION CODES
A. Release would violate a Federal statute or Agency Policy.
E. Release would disclose trade secrets or confidential commercial CT
B. National security classified information.
financial information.
C. Pending or approved claim that release would violate an individual's
F. Release would disclose investigatory information compiled for law
rights.
enforcement purposes.
D. Release would constitute a clearly unwarranted invasion of privacy
G. Withdrawn and return private and personal material.
or a libel of a living person.
H. Withdrawn and returned non-historical material.
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION
NA FORM 1421 (4-85
Presidential Materials Review Board
Review on Contested Documents
Collection:
Stephen B. Bull
Box Number:
4
Folder:
1972 Plan
Document
Disposition
164
Retain
Open
165
Return
Private/Political
166
Return
Private/Political
167
Return
Private/Political
168
Return
Private/Political
DEVELOPMENT OF
SCHEDULING AND ADVANCING OPERATIONS
FOR 1972
General Assumptions
1.
The active campaign activity will not commence until after
the Convention.
2.
The 1972 campaign will involve considerably less travel than
1968 and will utilize regional and national television to its
fullest.
3.
Although there is insistence that 1968 and 1970-type travel
will be kept to a minimum, there will be last-minute
requirements that may have the President travel more than
is currently envisioned. Consequently, structuring of the
advance and scheduling offices should be in preparation for
maximum travel.
4.
Ultimately, the White House will schedule, and provide advance
support for, the First Family as well as the President.
General Discussion
This paper is not intended to discuss campaign strategy, for that will be
determined by the Committee. However, scheduling decisions will
ultimately be made by the President, the Attorney General, Mr. Haldeman
and Dwight Chapin. Essentially, the same scheduling procedure will be
followed for the campaign as is followed now for the President's non-
political activities.
In 1968 the President was merely concerned with being the candidate.
In 1972 he must be the President and the candidate, and must maintain
a Presidential posture at all times. Therefore, scheduling planning
must be two-fold: strategic campaign activities and Presidential activities.
These need not necessarily be two separate entities and, with proper
planning, the President can be just as effective on the evening news
participating in a meeting in the Cabinet Room as his Democratic opponent
addressing an airport crowd at some country airport.
- 2 -
The President and Mr. Haldeman have a working relationship that
enables them to conduct business efficiently in a rather short period
of time. Similarly, Mr. Haldemanand Mr. Chapin have a similar
working relationship that produces the same results. Consequently,
it is recommended that the structure that is ultimately put together
key off the working relationships and the experience of Mr. Haldeman
and Mr. Chapin, and their familiarity with the President, his needs and
desires.
Right now, the structure of operations works through Mr. Haldeman and
Mr. Chapin. The advance office receives instructions from Mr. Chapin
and implements the plans accordingly. The final plans are channeled
back through Mr. Chapin to Mr. Haldeman. Others reporting to Mr. Chapin
are David Parker, who does the staffing and preliminary work on schedule
proposals, and Stephen Bull, who assists Mr. Chapin and works in the
execution of Presidential events.
Proposed Structure
The next 12 months break down into four important periods which will be
referred to throughout this paper. The periods are as follows:
Period I - Present through January 1st - Non-Political Presidential
Activity.
Period II -
January 1st through May 31st - Presidential Activity
with heavy emphasis on international travel.
Period III -- June 1st through August 21st - Pre-Convention Period.
Period IV - September through November 8th - Election Period.
The purpose of listing these periods will be to show how we will develop,
using these periods as landmarks, into the ultimate structure and framework
which will be most workable, efficient and effective. The final structure
envisioned centers around Dwight Chapin as Tour Director and Scheduler.
Dwight is selected for this two-fold duty for a number of reasons, including
his familiarity with the President, his relationship with the President and
Mr. Haldeman, past experience in the campaigns, and experience as Tour
Director for Presidential trips and as Appointments Secretary during the
first term of this Administration.
- 3 -
Reporting to the Tour Director/Scheduler would be the following:
1. Ron Walker - All advance operations.
2. David Parker - Scheduling planning for Presidential,
non-political events.
3. Stephen Bull - Execution of Presidential events and
assistant to Dwight Chapin.
Following is a discussion of the principal responsibilities and activities
of the above-mentioned individuals. Separate plans for development
are submitted separately by Walker, Goode and Parker.
1.
Ron Walker
It is envisioned that Ron be responsible for all advance operations.
He would fill a function somewhat similar to that performed by John Whitaker
during the 1968 campaign. Ron would oversee all advance activities, including
the advancing of the First Family as well as the President. He would be based
in the advance office and do very little travel. By telephone and by review of
the schedules, plans and programs submitted by the advanceman to the Tour
Desk, and by telephonic communication with the advanceman when the situation
warrants, Ron can monitor and assist the advancemen in the conduct of their
activities.
Ron would be the individual who would take the raw scheduling
direction from Dwight Chapin and direct the formulation of the specific
plan that would ultimately be sent back up to Mr. Haldeman through
Dwight Chapin for review and approval. For example, should a political
scheduling decision be made that the President should go to southern
New Jersey for a regionally televised speech, Ron would select the appro-
priate area and sites, and develop a specific program for approval by
Dwight Chapin and Bob Haldeman. Upon receipt of approval, Ron would
instruct the Tour Desk man who would subsequently assign an advanceman,
give specific instructions for the event, and implement. Ron would continue
to monitor the event, as well as other events, from his position here in
Washington.
- 4 -
Ron's function would be to relieve Dwight Chapin of the burdens
of coming up with specific plans, thus freeing Dwight to act as Tour
Director and work more in conceptual planning rather than specific event
planning.
An additional function would be for Ron to field questions that the
Desk man cannot answer, or speak to political figures in the field who
would not be willing to speak to the advanceman or the Desk man.
Ron is familiar with many political types throughout the United States,
and is viewed as being an individual who has the expertise in implementing
a Presidential event, and has access to the President through the appro-
priate channels.
Ron Walker would oversee the Tour Desks of the President and
the First Family, and all plans would go through Ron before being sub-
mitted to Dwight Chapin for approval. For coordination purposes, the
television advanceman and the Press advanceman might be scheduled
through Ron Walker's advance operation, but TV and Press would remain
functionally independent.
2.
David Parker
Once into the campaign (Period IV), David Parker would be
responsible for the preparation of all non-political Presidential activities.
The non-political activities will be of extreme importance, particularly
if the President does a minimum amount of travel. When the campaign
gets going, the evening news will have a daily feature of "Campaign '72"
which will show the activities of each candidate. We can assume that the
Democratic contender will be on every night addressing some airport
crowd or street corner rally. In order to insure that the President is also
on that evening news shows, although not necessarily under the "Campaign '72"
portion, it will be necessary that Dave come up with sound, newsworthy
Presidential activities that will warrant network coverage. Dave will have
to be highly selective and place a special effort to insure that the non-political
Presidential events he comes up with are good ones.
Dave will be relieving Dwight Chapin of the day-to-day Presidential
activity planning. This will free Dwight to turn his attention to conceptual
schedule planning and directing the Tour. Dave may find himself involved
to a certain extent with Ron Walker and with certain political activities, but
he should concentrate on the non-political events. He would function in a
relationship to Dwight Chapin and perhaps to Bob Haldeman in the same
manner as he did when Dwight was absent on the China trip.
- 5 -
Stephen Bull
Bull's primary duties will be the execution of Presidential events,
cting as an aide to the President. He will continue to move the
ident through political situations, do the President's schedule, and
in coordination with the Tour Desk.
In addition to the aforementioned duties, he will act as an
stant to Dwight Chapin since he will be on the Tour, and perform
1e of the "odd job" duties. Steve has had some experience in nearly
of the aspects of political and non-political events, including staff
1
Presidential scheduling, staffing of non-political events, and advancing.
is background, and the assumption of this "odd job" posture, provides a
xibility that will be needed as we move in and out of political activities.
evelopment by Stages
Period I (Current through January 1972)
The organization will continue as it is currently structured with
Dwight paying some attention to preparations for the China trip, Parker
continuing to work on non-political Presidential activities, Bull working
on the execution of those activities, and Walker continuing to develop
the advance office and operation through recruiting and training of advancemen.
Period II (January through May 31st)
Dwight Chapin's time will be increasingly consumed with China, and
later with the Soviet Union. When Dwight is away from the White House,
David Parker should assume Dwight's duties as he did during Dwight's
last absence, and work directly with Bob Haldeman on non-political
Presidential events. Bull would continue functioning as before, working
with Parker as he would with Chapin. Ron Walker, when he is present,
will continue the training, recruiting and refinement of the advance operations
Period III (Pre-Convention)
Dwight will begin heavy preparations for the Convention, again detaching
himself increasingly from the non-political Presidential events. Walker and
his principal permanent advancemen will devote most of their time on the
Convention, using the Convention as a training ground for some of the newe)
advancemen who were formally schooled during Period II. Bull continues
as before, working the execution of Presidential activities in the White Hou
on the road, and assisting in an increasingly "floating" capacity.
- 6 -
Period IV (Campaign)
The structure assumes its campaign posture with Chapin almost totally
out of non-political events, and Ron Walker and David Parker positioned at
the White House carrying out the functions outlined earlier.
Television Advance
Mark Goode and Bill Carruthers (separate plan enclosed) develop a tele-
vision operation which will include recruitment and training of additional
producers and technical supervisory personnel who will operate as part
of the advance team in the field.
Summary
Flexibility, and the full utilization of the resources at hand, will have to
be the key to an effective and efficient scheduling, advance and campaign
operation. Existing professional relationships that have been proven
workable should be capitalized upon. The structure that has been outlined
is flexible enough for Ron Walker to break away for a few days for a major
event, but the temptation to use Ron Walker in a pinch should be resisted
because he can be more effective at maintaining control over the advance
operation by staying put in the advance office in Washington. There can
be only one Tour Director, and Dwight Chapin has assumed that role and
should continue in it. He and Ron will be in daily communication with
questions flowing up to Dwight and with answers and directions flowing
down to Ron. In order for the instructions to be properly implemented,
Ron has to be in a physical location where he can perform the job properly,
and that location is in the tour office.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
November 4, 1971
12:00 noon
TO:
DWIGHT L. CHAPIN
FROM:
RONALD H. WALKER
at
RE:
THOUGHTS ON THE PLANNING FOR 1972
Attached is an overall plan for the Advance Office now through
Election 1972.
Attachments
Tab A - Current Status of the Advance Office
Tab B - General Outline of Growth and Responsibilities
of the Advance Office in 1972
Tab C - Breakdown of Projected Growth
-1-
I.
CURRENT STATUS OF THE ADVANCE OFFICE
The Advance Office presently consists of:
Director - Ron Walker
Tour Desk - Mike Schrauth
4 Senior Advancemen -
Dewey Clower
Mike Duval
Jon Foust
Bill Henkel
2 Secretaries - Karen Rietz
Julie Rowe
Augmenting the Advance Office on a volunteer basis are:
3 additional Senior Advancemen
15 Lead Advancemen
16 Trainees (with one or more trips during 1971)
46 Trainees (have yet to do an advance)
NOTE: See attached list.
Between now and the end of the year emphasis will be placed on
getting as many trainees out as possible. In addition we are planning
to conduct two week-end advance seminars, inviting trainees who
have been on at least one trip and have displayed the potential to
be lead material.
-1A-
November 4, 1971
PRESIDENTIAL ADVANCE STAFF
Ronald H. Walker, Director
Michael R. Schrauth
Senior Advancemen (6):
Dewey Clower
Bill Henkel
Mike Duval
Jim Kolstad
Jon Foust
Phil Martyr
Lead Advancemen (15):
Sandy Abbey
Bill Lieber
Bob Barron
Angus McBain
Jim Blair
Tom Meurer
John Gartland
Bill O'Hara
Jack Goldsborough
Jack Pettit
John Guthrie
Allan Walker
Allen Hall
Stu White
Allan Haworth
Trainees who have been on at least one trip during 1971 (16):
Doug Blaser
(Loma Linda)
* Patrick Butler
(Mobile, Canton)
* Hugh Caldwell
(Tulsa, Montana)
* Red Cavaney
(Camp Pendleton, Loma Linda)
* Mike Davey
(New Hampshire, New York City-K of C)
Mike Duffey
(Wright-Patterson)
Calvin Frye
(West Virginia)
John Gildea
(Springfield)
Keith Kretchmer
(Washington)
Tom Malatesta
(Camp Pendleton)
Bill Meeker
(Detroit)
* Bill Moeller
(Atlantic City, Springfield, North Carolina)
* Gregg Morrell
(Portland, Ore.)
* Jim O'Brien
(D. C. - Woodrow Wilson Center)
Eric Stoer
(Maine)
* Wayne Whitehill
(Loma Linda)
* Definite lead material
-1B-
Trainees who have never been out (45):
NAME
HOME STATE
Harold Beery
California
Albert Bissmeyer
New York/New Jersey
David Bottoms
New York
Donald Brock
D.C. - Virginia
John Burke
D.C.
James Caraher
Pennsylvania
Lucius Carroll
Tennessee
John Cater
Texas
Paul Christian
Ohio
Eric Courtney
New Jersey
Edward Cowling
:
D.C.
Dan Davis
;
New York
David Forward
D.C.
Robert Goodwin
Iowa
Michael Harvey
Nebraska
Raymond Hebert
New York/Connecticut
John Hilton
New York
Rob Johnson
Illinois
Neal Kaminsky
California
William Keahon, Jr.
Connecticut
Thomas King
Indiana
Joseph Lake
Utah
Peter Larson
D.C.
Bert Levine
D.C.
William Lynch
Illinois
Robert Lyons
D.C.
Ken McGuire
New York
Emmett Moore
Texas
William Morehead
Ohio
Donald Morency
D.C.
Peter Ochs
California
William Olson
D.C.
Ned Polk
Texas
Howard Pyle
D.C.
Peter Regan
New York
Richard Roks
California
Clyde Slease
Pennsylvania
Dick Smith
Texas
William Soards
Indiana
- 1 C-
Phil Straw
D.C.
Tony Thompson
D.C.
Raymond Walsh
New York
Chuck Werner
New York
Bernie Windon
Illinois
Frank Wolf
D.C. - Virginia
:
:
:
-2-
II. GENERAL OUTLINE OF GROWTH AND RESPONSIBILITIES
OF THE ADVANCE OFFICE IN 1972.
A. Organization
The President
Attorney General
H. R. Haldeman
The Committee
White House
Dwight L. Chapin
Tour Director & Scheduler
Walker
Carruthers
Parker
Bull
Advance Office
& Goode
T.V. Advance
Press
Schrauth
Assistant
Assistant
Advance
Tour Desk
Tour Desk
Tour Desk
5 Secretaries
Senior
Advancemen
Lead
Advancemen
Trainees
-3-
It is felt that the structure of the Advance Office will pretty
much remain the same as it is now, with of course, the addition
of personnel during the various periods of 1972. Mike Schrauth
will work the tour desk, coordinating all elements encompassed
in a Presidential Advance. He will also be responsible for
assigning Advancemen. It will be necessary to add additional
desk men or women to coordinate the numerous activities
surrounding the Convention and Campaign. The desk men will
either have to be hired by the government and detailed to the
Advance Office or hired by The Committee and detailed to the
Advance Office.
Tour desk assistants will be needed so that when we have a
number of advances going on at one time we will be able to
handle efficiently and expeditiously the work generated from
the Advancemen in the field. There is nothing worse than
having to waste valuable time waiting to pass on invaluable
information to one man here in Washington. Adding desk men
would alleviate this problem. Tour desk assistants will be
responsible for coordinating the assignment of Advancemen, schedule
output, recruiting and training, the political briefs, the various
state and city files that have been built with vital information for
the future (including maps, airport diagrams, local contact sheets,
census material) rally supplies, logistics, expenses, follow-up
trips, media reports and thank you letters and cards.
It will also be necessary to add additional secretaries. Three
will probably be sufficient. One secretary would come on before
the end of the year, The other two would come on before June '72.
The cost per secretary would range from $600. to $800. a month.
It is vitally necessary that there be an individual in the Advance
Office that has Advance experience, is politically savvy, is known
around the country, able to make decisions, in short, a stop gap
for the political input regarding the President's schedule when he
travels. Mike Schrauth will be intimately involved in the nitty
gritty, putting together the questions and coordinating all the
activities of the Advance Office. Mike will not have the time to
handle all the high powered political input and pressure. Mr.
Chapin will be traveling with the President, and I don't feel that
he will be as available as necessary. I know that when the Jim
Rhodes, the John Lodges and the Jack Millers start calling they're
-4-
going to want to talk to someone that they know has access to
the top. What we are missing presently is an individual similar
to John Whitaker who can talk to those individuals, has the savvy
and clout to handle any and all situations. Right now this postion
is being handled by a number of people (Chapin, Walker, Parker
and Schrauth) and this often leads to confusion. I do not see the
need for a scheduler as Whitaker was, but a stop gap for political
pressure while the President is on the road.
Ron Walker is presently director of the Advance Office. There's
a bisic question as to where Walker fits into this picture. There
are two ways he can be best used:
1. Walker be used in the role Whitaker filled in '68,
2. It is envisioned that both Dwight and Ron would travel
with the President. This would give Dwight more
flexibility to coordinate the master schedule for the
President's travels, by having Walker act as Tour
Director. In such a set-up, Walker would be
responsible for the Advancemen and the details on
each stop and free up Dwight from the nitty gritty
details of a trip in order to have more time to work
with Mr. Haldeman.
-5-
B. Responsibilities
1. Schedule
The Advance Office is responsible for preparing and
disseminating the detailed staff schedules of all Presi-
dential trips. The staff schedule is developed from
proposed and rough schedules prepared by the senior
advanceman responsible for the trip. The Advance Of-
fice also prepares trip cards for Presidential guests
and White House Staff members who accompany the
President on trips. In addition, the Advance Office is
responsible for manifesting Presidential guests and
White House Staff members on Presidential aircraft.
2. Coordination with Support Elements
The Advance Office will coordinate all Presidential
travel with the various offices in the White House,
e.g. Congressional relations, the Vice President's
office for Governors' contacts, the Military office,
the Secret Service, Speechwriters, Press and Tele-
vision. In addition, we will coordinate with The
Committee for the Re-election of the President and
the Republican National Committee, as well as their
State Chairmen, National Committeemen and Com-
mitteewomen, State Finance Chairmen, County Chair-
men, etc. The relationships that we have established
with these various offices is excellent and should con-
tinue to grow as we close in on Campaign '72.
-6-
3. Advancemen
I fully expect to have no less than 30 seasoned lead
Advancemen in a position to go full time by the first of July.
With the Convention and Campaign falling back to back, I see
no way to set our sights on anything less. We are very fortunate
to have men such as Allan Walker, Bill Lieber, Tom Meurer,
Jim Kolstad, Jim Blair, etc., that will be willing to join the
Nixon Campaign on a full time basis at approximately that time.
A problem that we must face is that we will have to be able to
absorb this expansion. Does The Committee pay their salaries,
or does the RNC or who?
We are presently working with The Committee, specifically
Bart Porter, on providing names which can be used for the
Surrogate Program. It has been determined that these men
are good but not of the quality needed for the President.
a. Recruiting
The recruiting process is a continuing effort and will be
such until approximately June 1st of 1972. We will
continue to use any sources that can provide potential
Advancemen including the manpower Fred Malek is
presently working on.
b. Training
On future domestic Presidential trips we will use as many
trainees as possible. Realizing of course, that Presidential
travel will be limited between now and the first of the year,
and with a series of foreign trips in the early part of 1972,
this will make training difficult. Therefore, we plan to
utilize these trainees for members of the First Family,
the Cabinet and Surrogates. Knowing it's an entirely
different ballgame, it will at least give us an opportunity
to evaluate their individual capabilities in order to
determine if they are Presidential material. The manual
is completed, as is the checklist, and there will be
periodical seminars conducted.
-7-
4. The First Family
The Advance Office, as of this date, is assuming the
responsibility for advancing Julie Eisenhower. The Advance
Office will work closely with both Dave Parker, on Julie's
schedule, and Coral Schmid on advancing. We presently
have assigned one Advanceman that is available to Julie
100% of the time and we are working with Coral Schmid
to provide two additional names for Julie and will continue
to provide more Advancemen as the need arises.
I am presently assuming that somewhere down the road
the responsibility for scheduling and advancing Mrs. Nixon
and Tricia will also be coordinated by the Advance Office,
in June, 1972, if not sooner, in conjunction with Mrs. Nixon's
staff. If this assumption is correct, then we should consider
that an additional desk be added to the Advance Office with
total First Family responsibility.
I am presently breaking down the Advancemen that I do not
feel are of Presidential material based on age, maturity
and ability but who I feel could advance members of the First
Family.
5. Convention
It appears that Bill Timmons is beginning to rely heavily on
the Advance Office for support and guidance. I have initially
assigned as project officers to work in conjunction with Timmons
and myself on the following areas of the '72 Convention:
Dewey Clower
Housing
Mike Duval
Communications
Jon Foust
Rallies, indoor and outdoor
Bill Henkel
Transportation
Mike Schrauth
Escorts
-8-
These men are only involved in formulating plans and in
setting up specific guidelines, procedures and instructions
on how to execute. Timmons has indicated that he will require
a great deal of manpower and it is hopeful that the Advance
Office will be able to provide some of this manpower in order
that the various activities be handled properly and executed
precisely. I definitely feel that our manpower should be
utilized but that it should be controlled by the Advance Office
in conjunction with Timmons.
The Advanceman involvement in the '68 Convention was overdone
and probably could have been done as effectively by one half the
manpower as was present. I plan to work closely with Timmons
in coordinating these various activities.
The present plan is for Bill Timmons and his staff to move to
San Diego on or about the first of July. I expect to be moving
to San Diego at approximately the same time. Mike Schrauth
will run the Advance Office. I also plan on involving the
Presidential Advancemen as much as possible specifically in
the areas where they can gain experience in the real campaign
rally activities, i,e, the large galas, airport rallies for
delegates, the floor demonstrations, etc.
6. Campaign
It must be understood that there is little experience in the
ranks of present Advancemen in putting together a large
campaign type rally with all the frills of confetti, balloon
drops, balloon rises, banners, multi-Nixon signs, etc.
Nor are there Advancemen seasoned in handling large ticker
tape parades. I'm the only one left with that experience. It
may be that the position of the Presidency will dictate that
none of these techniques be used. If that's the case then we're
in good shape. If it's not the case, it will be necessary to
coordinate with the Convention for the senior Advancemen
to get this experience.
-9-
7. Facilities
I recommend that the Advance Office continue in its present
office facilities on the third floor OEOB. As we get into
1972 and begin to expand the staff it will become necessary
to expand the office facilities.
If a problem develops with respect to the nature of our busi-
ness (political, etc.) or our need for expanding in the future,
then consideration should be given to moving the entire opera-
tion to offices provided by The Citizens' Committee.
-10
C. Presidential Travel
I see little change in the manner in which the President will
continue to travel. We are prepared for the maximum amount
of travel but expect very little. I do not feel we can afford to
be caught in a position like 1970 when the feeling was that the
President would travel very little and ended up traveling a great
deal. We were not prepared Advanceman-wise specifically
on experience, and I feel very fortunate that no major incidents
transpired which could have embarrassed the President.
Traveling staff during the campaign:
H.R. Haldeman
D. Chapin
S. Bull
R. Ziegler
L. Higby
D. Moore
P. Buchanan
2 speechwriters
Rose Mary Woods
Scali?
Finch?
Rumsfeld?
T.V. Man
Doctor
Military Aide
Martinez
2 speechwriters' secretaries
Oldenberg
-11-
III. FOUR PERIOD BREAKDOWN
The breakdown for the proposed expansion of the Advance Office
falls into four periods:
A. Present to End of 1971
1. Pick up responsibility for advancing Mrs. Julie Eisenhower.
2. Provide Advancemen on an as needed basis to Citizens to
support the surrogates program.
3. Conduct two week-end seminars for Advancemen.
4. Add one secretary.
B. January 1972 to June 1972
During this period there:will be extensive foreign travel and
limited domestic travel.
Goals during this period are:
1. Add two desk men/women to Advance Office staff.
2. Add two secretaries to Advance Office staff.
3. Add five to ten senior Advancemen to full time status in
Advance Office.
NOTE: Advance Office fully staffed by June 1st.
4. Recruit and train new Advancemen who have been screened
and interviewed.
5. Conduct three advance seminars.
6. Wrap up all recruiting and training of advance trainees by June 1st.
7. Pick up responsibility for advancing Mrs. Nixon and Tricia Cox.
8. Plan and organize for convention and campaign.
-12-
C. June 1972 to September 1972
1. Plan First Family participation in convention.
2. Walker to San Diego with one secretary in June.
3. Gradual build-up of Advancemen in San Diego on an
as needed basis.
4. Make arrangements for 15 to 20 lead advancemen to be
available on a full time basis.
5. Conduct recap seminar for senior and lead Advancemen
of updated techniques and criterea for the convention and
campaign.
6. Re-evaluate status of Advance Office and how it is organized
and executed. Advise as to any necessary additions or
deletions.
D. September 1st to November 7th
Campaign
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
November 3, 1971
TO:
DWIGHT L. CHAPIN
FROM:
RONALD H. WALKER
RE:
THOUGHTS ON THE PLANNING FOR 1972
I. OVERALL STRUCTURE
A. In 1972, unlike 1968, all elements of the Republican Party
will be working for the re-election of President Nixon.
Therefore, the basic thrust now should be to insure that
there be close coordination between the White House, The
Committee, and RNC.
A basic problem that always is found in any Presidential
travel is the proper notification of those very touchy ele-
ments found all through the Republican organization (e.g.
Congressional types, Governors, State Chairmen, National
Committeemen and Committeewomen, State Finance and
now the State Committee Chairmen).
If each of these individuals is not properly notified from
the very outset, we stand to lose credibility and cause pro-
blems not only for the President but for those members
responsible for his visit.
Therefore, once again I state how very important it is that
an overall coordinated effort be rendered on behalf of the
President. I would also go one step further and say this
applies to the First Family, the Vice President, various
Cabinet and Senior White House and Administration offi-
cials and surrogate candidates traveling into the various
states.
-2-
B. Possible Organization
The President
Attorney General
H. R. Haldeman
The Committee
White House
Dwight L. Chapin
Tour Director & Scheduler
Carruthers
Advance
astimated
Parker
Bull
& Goode
Office
Tour
Training
Desk
:
etc.
C. The overall strategy will be planned at a very high level.
The tone and intent of the President's posture will be de-
termined during the course of 1972. I see it as one of
two ways: television and little travel or television and a
lot of travel. The President, the Attorney General and
Mr. Haldeman will pretty much determine the posture.
The in-house operation will continue to be under the jur-
isdiction of Mr. Haldeman with Mr. Chapin acting as
both master scheduler and tour director. The staff will
remain the same as it is now with, I would imagine, con-
siderable beefing up on individual or all staffs predicated
on how the campaign unfolds.
The staffs are basically:
1. Television
2. Scheduling
3. Presidential Appointments and Movements
4. The Advance Office
This memo is specifically concerned with the Advance
Office.
-3-
II. ADVANCE OFFICE
Director,
Advance Office
WH poliactureties
Tour Desk
Schrauth
Tour Desk
Assistant
Tour Desk
Assistant
Advancemen
Rally Supplies
Training
Five
Logistics
Scheduling AM
Secretaries
Expenses
Political Briefs
Thank yous
Files
Staff Advance
Staff Advance
Staff Advance
Staff Advance
Clower
Duval
Foust
Henkel
T V the advance
press advance
-4-
B. Advance Office Manpower
The following breakdown is current:
White House Staff Advancemen
5
Ron Walker
Dewey Clower
Mike Duval
Jon Foust
Bill Henkel
Part - time Advancemen
17
Trainees
62
GRAND TOTAL
84
(See attached breakdown)
C. Background
There has been a considerable amount of discussion regarding
the posture the scheduling and Advance operation should take
during the up-coming year.
It is my personal opinion that the Advance Office has pulled
together all the loose ends that have caused numerous
problems in the past. We very seldom now have problems
with Congressional Relations, Governors' offices, the
military, Secret Service, etc. We have been able to
establish a focal point for all those concerned with Presidential
travel. For the most part, we have all the input, all the
answers and are experienced enough to know to whom and
when we can talk. A degree of performance has been reached
in the past few months I think we can all be proud of.
In order to maintain this high level of efficiency it is going
to be absolutely necessary to expand personnel-wise the
Advance Office during the first six months of 1972. This
expansion will encompass a finer breakdown of responsibilities
and overall control as the posture of the 1972 Campaign begins
to take form. It will direct to what degree the Advance Office
expands.
-5-
I fully expect to have no less than 30 seasoned lead
Advancemen in a position to go full time by the first of
July. With the Convention and Campaign falling back to
back, I see no way to set our sights on anything less.
We are very fortunate to have men such as Allan Walker,
Bill Lieber, Tom Meurer, Jim Kolstad, Jim Blair, etc,
that will be willing to join the Nixon Campaign on a full
time basis at approximately that time. A problem that
we must face is that we will have to be able to absorb
this expansion. Does The Committee pay their salaries,
or does the RNC or who?
Secretarial help should be obvious. I am looking to hire two
additional secretaries after the first of the year and an
additional two or more prior to July 1st, predicated on need.
How they are paid will also have to be resolved. I am
presently talking about two additional desk men. We may
find we need more. I am assuming that The Committee
will coordinate and be rèsponsible for celebrities, Nixonaires,
Nixonettes, voices for Nixon, rally equipment, financing,
transportation, polling input, political input, Congressional
input, Governors' input and RNC input.
D. Recruiting and Training
Obviously we will continue to leave no stone unturned in
finding and training men to Advance the President. The
manual will continue to be updated and I would assume the
seminars will be more frequent and quite possibly larger in
attendance. We will continue to interview and screen, and
allow various candidates to participate in one or more
stops before he receives a manual and attends a seminar.
NOTE: We are constantly looking for a possible plant and
take every precaution such an incident does not occur. I
am confident our screening process is the answer.
-6-
III. PRESIDENTIAL TRAVEL
A. I see little change in the manner in which the President will
continue to travel. We are prepared for the maximum amount
of travel but expect very little. I do not feel we can afford to
be caught in a position like 1970 when the feeling was that the
President would travel very little and ended up traveling a great
deal. We were not prepared Advanceman-wise specifically
on experience, and I feel very fortunate that no major incidents
transpired which could have embarrassed the President.
It must be understood that there is little experience in the
ranks of present Advancemen in putting together a large
campaign type rally with all the frills of confetti, balloon
drops, balloon rises, banners, multi-Nixon signs etc.
B. Nor are there Advancemen seasoned in handling large ticker
tape parades. I'm the only one left with that experience. It
may be that the position of the Presidency will dictate that
none of these techniques be used. If that's the case then we're
in good shape. If it's not the case, I'm going to be pretty busy.
B. Traveling staff during the campaign:
H. R. Haldeman
D. Chapin
S. Bull
R. Ziegler
L. Higby
D. Moore
Speechwriter
Rose Mary Woods
Scali?
Finch?
Rumsfeld?
Laird?
Military Aide
Martinez
Speechwriter Secretary
Speechwriter Secretary
Oldenberg
-7-
IV. THE FIRST FAMILY
I am presently assuming that somewhere down the the road
the responsibility for scheduling and advancing members of the
First Family will be coordinated by the Advance Office, in
conjunction with Mrs. Nixon's staff. If this assumption is
correct, then we should consider that an additional desk be
added to the Advance Office with that total responsibility.
I am presently breaking down the Advancemen that I do not feel
are of Presidential material based on age, maturity and ability
but who I feel could advance members of the First Family.
V. THE CONVENTION
It appears that Bill Timmons is beginning to rely heavily on the
Advance Office for support and guidance. I have initially assigned
as project officers to work in conjunction with Timmons and
myself the following:
Dewey Clower
Housing
Mike Duval
Communications
Jon Foust
Rallies, indoor and outdoor
Bill Henkel
Transportation
Mike Schrauth
Escorts
I realize, of course, that these men are only involved in the
formulating stages, setting up specific guidelines, procedures
and instructions to execute. Timmons has indicated that he will
require a great deal of manpower and it is hopeful that the Advance
Office will be able to provide some of this manpower in order that
the various activities be handled properly and executed precisely.
I definitely feel that our manpower should be utilized but that it
should be controlled by the Advance Office in conjunction with Timmons.
The Advanceman involvement in the '68 Convention was overdone
and probably could have been done as effectively by one half the
manpower as was present. I plan to work closely with Timmons
in coordinating these various activities.
November 2, 1971
PRESIDENTIAL ADVANCE STAFF
Ronald H. Walker, Director
Michael R. Schrauth
Lead Advancemen: (21)
Sandy Abbey
Bill Henkel
Bob Barron
Jim Kolstad
Jim Blair
Bill Lieber
Dewey Clower
Phil Martyr
Mike Duval
Angus McBain
Jon Foust
Tom Meurer
X
John Gartland
Bill O'Hara
Jack Goldsborough
Jack Pettit
John Guthrie
Allan Walker
i
Allen Hall
Stu White
Allan Haworth
Trainees who have been on at least one trip during 1971: (16)
Doug Blaser
(Loma Linda)
* Patrick Butler
(Mobile, Canton)
* Hugh Caldwell
(Tulsa, Montana)
* Red Cavaney
(Camp Pendleton, Loma Linda)
* Mike Davey
(New Hampshire, New York City-K of C)
Mike Duffey
(Wright-Patterson)
Calvin Frye
(West Virginia)
John Gildea
(Springfield)
Keith Kretchmer
(Washington)
Tom Malatesta
(Camp Pendleton)
Bill Meeker
(Detroit)
* Bill Moeller
(Atlantic City, Springfield, North Carolina)
* Gregg Morrell
(Portland, Ore.)
* Jim O'Brien
(D. C. -Woodrow Wilson Center)
Eric Stoer
(Maine)
* Wayne Whitehill
(Loma Linda)
* Definite lead material
-2-
Trainees who have never been out: (46)
NAME
HOME STATE
Harold Beery
California
Albert Bissmeyer
New York/New Jersey
David Bottoms
New York
Donald Brock
D.C. - Virginia
John Burke
D.C.
James Caraher
Pennsylvania
Lucius Carroll
Tennessee
John Cater
Texas
Paul Christian
Ohio
Eric Courtney
New Jersey
Edward Cowling
D.C.
Dan Davis
New York
David Forward
D.C.
Robert Goodwin
Iowa
Michael Harvey
Nebraska
Raymond Hebert
New York/Connecticut
John Hilton
New York
Rob Johnson
Illinois
Neal Kaminsky
California
William Keahon, Jr.
Connecticut
Thomas King
Indiana
Joseph Lake
Utah
Peter Larson
D.C.
Bert Levine
D.C.
William Lynch
Illinois
Robert Lyons
D.C.
Ken McGuire
New York
Emmett Moore
Texas
William Morehead
Ohio
Donald Morency
D.C.
Peter Ochs
California
William Olson
D.C.
Ned Polk
Texas
Howard Pyle
D.C.
Peter Regan
New York
Richard Roks
California
Clyde Slease
Pennsylvania
Dick Smith
Texas
William Soards
Indiana
- -3- -
Phil Straw
D.C.
Tony Thompson
D.C.
Raymond Walsh
New York
Lou Webb
Arizona-
Chuck Werner
New York
Bernie Windon
Illinois
Frank Wolf
D.C. - Virginia
find
ADMINISTRATIVE
CONFIDENTIAL
E.O. 12065, S
By
Empressions
2-11-80
September 16, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
VIA:
DWIGHT L. CHAPIN
FROM:
STEPHEN BULL
As
RE:
Scheduling of Senator Goldwater and
Other Surrogate Candidates
A memorandum dated September 2nd from Mr. Haldeman to Mr. Chapin
directed the establishment of a procedure for working with Senator
Goldwater's schedule and assigning advance support to him. The imple-
mentation of such a program immediately introduces a much broader
subject with which we will have to deal in the very near future, namely,
the total program for surrogate candidates. In fact, since the September
2nd memorandum, Secretary Connally has been added to the list of those
who should be supported by an advanceman. Therefore, the subject of
this memorandum is intended to be:
1.
General discussion of the manner in which Administration speakers
(i.e., surrogates) are currently handled.
2.
What the various recommendations are from staff members as well
as officers at the Citizens Committee headquarters.
3.
A concensus recommendation for the establishment of a surrogate
program.
Present Speakers' Program
Currently all turndowns of invitations to the President that have any
significance or potential are referred to Pat O'Donnell in Chuck Colson's
office by Dave Parker. Pat O'Donnell subsequently evaluates the
invitation and considers an appropriate Administration spokesman to
fill the speaking engagement. The evaluation is done pretty much solely
by Pat and, according to him, his criteria include many elements such
as whether the event is in a key State, type of event, the media area, etc.
At this point Al Snyder and Van Shumway become involved, Al arranging
for appearances on TV shows in the area where the event is to be held, and
Van arranging for newspaper interviews with the Administration official.
- 2 -
The Administration spokesmen are limited to members of the White House
staff (approx. 8), OMB (approx. 3), members of the Cabinet (approx. 12),
members of the Sub-Cabinet (approx. 20), occasionally Senator Dole, and
occasionally some outsiders, e.g., Pat Moynihan.
Pat O'Donnell is the scheduler and head of the Speakers' Bureau program,
and reports to Dick Howard and Chuck Colson. The Speakers' Bureau
program is now running fairly effectively, but the job of making use of
Administration spokesmen, even now during this "non-political" and
relatively inactive time, can and should be done better. When we get into
the campaign situation which is rapidly approaching, the amount of activity
will be multiplied manyfold.
Currently I discern a lack of overall strategy to the manner in which the
speakers' program is operated, particularly as it relates to campaign
strategy. Specifically, there is no guiding philosophy that seems to dictate
who should go where and why except for where the President is concerned.
There are certain guidelines that have been laid out such as designating
Sec. Volpe as the Administration spokesman to address labor groups, but
there does not yet seem to be an understanding of the overall strategy that
would place Administration spokesmen in regional areas where they could
do the most good for the President politically.
Possible Approaches to a Surrogate Program
In 1968 John Whitaker, who scheduled Candidate Nixon, also scheduled
the surrogates. An individual was assigned the task of actually running
the surrogate candidates, and second and third string advancemen were
used to serve these surrogates. In 1970 Nick Ruwe operated the surrogate
program which was less complex than that of 1968 and depended more on
Administration spokesmen.
In a discussion of a surrogates program, John Whitaker laid forth the basic
philosophy that the principal objective should be to find an event for the
appropriate spokesman for an appropriate area, and let that event be the
vehicle to get him into the area. Once in the area, however, the event
becomes secondary to a more important operation which would be to give
the surrogate the widest exposure which can usually be obtained by getting
him on TV talk shows, special interviews with the newspapers, and all of
the things that we are supposedly doing now with our current speakers'
program.
- 3 -
John Dean has expressed to Colson and others that the campaign be kept
out of the White House and that only the President and Vice President be
scheduled politically from here. He has even suggested the possibility
that the First Family be scheduled out of 1701. This plan would go into
effect after the official kickoff of the campaign, presumably after the
first of the year, or maybe as late as August.
Chuck Colson recommends that for a period of time, possibly up to the
Convention, we continue to handle through the Speakers' Bureau all
Administration representatives they currently handle for all official,
non-political events. In order to avoid placing campaign or political
activities in the White House, a parallel operation should be established
at 1701 to handle all political activities, including fund-raisers. A rep-
resentative, to be determined, from 1701, would work directly with Pat
O'Donnell to coordinate political and non-political events. This would
provide the capability for including a political event in conjunction with
the Administration spokesman's attendance at the official non-political
event. 1701 would be directly responsible for the scheduling and handling
of all Administration spokesmen for political events, as well as all non-
Administration spokesmen specifically designated as surrogates, including
Senator Goldwater and other Congressional spokesmen, Governors, and
selected outside speakers such as Mrs. Mitchell. Jeb Magruder has put
forth this recommendation, and concurs with the above.
On July 28 Jeb Magruder submitted a memorandum from Don Rumsfeld
and a task force which studied surrogates, to the Attorney General, a copy
of which was submitted to Mr. Haldeman, setting forth a preliminary
recommendation for "SPOKESMEN RESOURCES", which is, in effect,
the 1972 surrogate program. The recommendations in that memorandum
are summarized as follows:
1.
Cabinet, selected agency heads and White House staff members
be scheduled in the Colson/O'Donnell operation for the remainder
of 1971.
2.
The President and Vice President continue to be handled separately.
3.
Magruder will designate a staff man to operate Spokesmen Resources
from 1701. He will coordinate his activities with the Speakers'
Bureau.
- 4 -
4.
RNC handle Congressmen until the end of 1971.
Note:
Subsequent verbal modification from Jeb would give
the RNC the routine Congressmen. The designated
surrogates would be handled through 1701.
Recommendation for a Surrogate Program
This is where I may be overstepping my bounds and getting myself into
trouble, but it appears to me that the overall campaign strategy is still
obscure to the operatives, i.e., the Howards, the Porters and the O'Donnells
who have been charged with the responsibility for implementing some of the
specific tactics for campaign '72. A surrogate program should be one of
the major tactics directly related to the overall strategy. By the end of 1971
the President will probably have visited all 50 States and, from what little
I have learned about what will be the President's posture during the campaign,
there will be emphasis on major TV appearances, much less personal cam-
paigning than in 1968, and much of the campaign period will be spent being
the President as opposed to being the candidate. This means that the personal
appearances will be through the surrogates in the key States.
Considerations for Surrogate Program
1.
"Key States" is a fluid entity that will probably be readjusted as
the campaign develops. For planning purposes in the formulation
of the surrogate program, those States, and perhaps specific areas
within the somewhat larger States, need to be specified to those who
will operate the program. The Magruder memo to the Attorney
General lists 21 States as "key States". This figure includes
primary States. I have also heard other figures. One of the
questions is -where should be the area of emphasis.
2.
The aforementioned memorandum provides a listing of potential
surrogates, utilizing four categories: "Cabinet", "White House
Staff", "Agency Heads", "Others". There is no category for
Congressmen or Governors. The list that is submitted will
undoubtedly be modified and is probably intended as a first draft.
Jeb Magruder advises verbally that a tentative list of Governors
and Congressmen is currently being prepared. At some point in
the near future, however, we need to get a firm list of Governors
and Congressmen who can fill the role of surrogate for the President.
!
- 5 -
3.
Scheduling - there appear to be two major types of scheduling
for surrogates:
(a)
Opportunity Scheduling - an event for which a specific
man is appropriate for a specific function (e.g.,
Senator Goldwater to the YAF Convention).
(b)
Creative Scheduling - finding an event that acts as a
vehicle to get the proper spokesman into the right area
so that he, with the support of the Snyders, Shumways,
and the advance operation, can maximize his exposure
through the regional media as well as our established
techniques of promotion and communication.
4.
That individual or group responsible for scheduling the surrogate
must be fully familiar with the overall strategy, the points of
strength and weakness in the various areas, and the availability
of the surrogate so that maximum benefit from the event of the
surrogate visit can be realized.
5.
Right now the talent and resources are in the White House and
1701 is incapable of providing the necessary support to operate
a full-fledged surrogate program.
Specific Recommendations for Surrogate Program
A meeting was held in Dwight Chapin's office on Tuesday, September 14,
which was attended by Messrs. Chapin, Colson, Magruder, Strachan and
Bull. Following are recommendations for a surrogate program resulting
from that meeting:
1971
1.
Between now and mid 1972, Chuck Colson continue to operate the
Administration spokesmen for official, non-political events,
through the existing Speakers' Bureau program.
Approve
Disapprove
I
- 6 -
2.
Senator Goldwater, other Congressional spokesmen designated
as surrogates, selected Governors, and all Administration
spokesmen participating in strictly political events will be
scheduled, coordinated, and handled through 1701. 1701 would
be responsible for providing full support for these political
activities, including arrangements for TV appearances, news-
paper interviews, and essentially the same support that the
Speakers' Bureau provides Administration spokesmen for
official functions.
Approve
Disapprove
3.
Coordination between activities of the Speakers' Bureau for
official functions and 1701 for political functions will be ac-
complished through Pat O'Donnell, and the 1701 representative,
who will work together in this effort.
Approve
Disapprove
4.
Ron Walker has a sizeable list of advancemen, some of whom
are untested, others who are not ready to be lead advancemen.
Ron would make these advancemen available to the Speakers'
Bureau and 1701 for their respective activities. This would
provide training for the new advancemen and better results on
the road for the spokesmen.
Approve
Disapprove
5.
Progress reports and evaluations of appearances by political
surrogates would be submitted by Jeb Magruder to the Attorney
General and Mr. Haldeman upon request.
Approve
Disapprove
I
- 7 -
1972
1.
The Speakers' Bureau will continue to schedule and operate the
official spokesmen for official non-political functions up through
the Convention and perhaps even afterwards. 1701 will develop
its political surrogate program, staffing up appropriately and
commensurate to the development of the campaign.
Approve
Disapprove
2.
The decision on who schedules and advances Mrs. Nixon and
the First Family will be made as the Convention approaches.
Approve
Disapprove
I