Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Source Description
This file contains:
From Gordon Strachan to Jeb Magruder. RE: U.S. News Feature on McGovern's campaign strategies. 1 pg. [Subject: Campaign] [Memo], 6/27/1972
From Gordon Strachan to Fred Malek. RE: How to approach the "Older American" voters in the campaign. 1 pg. [Subject: Domestic Policy] [Memo], 6/29/1972
From Gordon Strachan to Fred Malek. RE: The need for Republican lawyers for the President. 1 pg. [Subject: Domestic Policy] [Memo], 6/28/1972
From Gordon Strachan to Jeb Magruder. RE: One of the President's campaign strategists quoted as saying, "I would doubt that you'll ever see him out on the stump," and other such political leaks. 1 pg. [Subject: Campaign] [Memo], 6/28/1972
From Gordon Strachan to Jeb Magruder. RE: The "George" Nixon incident at the General Conference of the African Methodist Episcopal Church. 1 pg. [Subject: White House Staff] [Memo], 6/22/1972
From Gordon Strachan to Jeb Magruder. RE: The high expenses incurred by 1701. 1 pg. [Subject: Domestic Policy] [Memo], 6/20/1972
From Gordon Strachan to Jeb Magruder. RE: McGovern's Campaign Organization in the California primary, and the campaign's approach to counteract his efforts. 1 pg. [Subject: Campaign] [Memo], 6/20/1972
From Gordon Strachan to Jeb Magruder. RE: The McGovern Biography, and possible usage of some of the footage. 1 pg. [Subject: Domestic Policy] [Memo], 6/16/1972
From Gordon Strachan to Jeb Magruder. RE: The total eclipse of the sun on the day McGovern may be nominated, and political advatage that the Nixon campaign take advantage of as a result. 1 pg. [Subject: Campaign] [Memo], 6/15/1972
From Gordon Strachan to Fred Malek. RE: The re-evaluation of Nixon's campaign approach to older Americans. 1 pg. [Subject: Campaign] [Memo], 6/13/1972
From Gordon Strachan to Fred Malek. RE: Flemming's campaign ideas to focus on registration, voter identification, and get out the vote for the next four and one-half months. 1 pg. [Subject: Campaign] [Memo], 6/10/1972
From Gordon Strachan to Fred Malek. RE: The allocation of resources within certain voting bloc areas that cater to the older American age group. 1 pg. [Subject: Campaign] [Memo], 6/9/1972
From Gordon Strachan to Pat McKee. RE: The China cup, and whether or not Mr. McKee has had a chance to replace it? 1 pg. [Subject: Personal] [Memo], 6/21/1972
From Gordon Strachan to Pat O'Donnell. RE: The Orange County Finance Chairman Request for Staff Speaker. 1 pg. [Subject: Domestic Policy] [Memo], 6/9/1972
From Gordon Strachan to Bart Porter. RE: The discussion about Flip Wilson, and whether or not he should be one of the celebrities for the President. 1 pg. [Subject: Domestic Policy] [Memo], 6/24/1972
From Gordon Strachan to The Record. RE: Haldeman's meeting with Peter Dailey, Phil Joanou, and Bob Taylor on June 2. 5 pgs. [Subject: Domestic Policy] [Memo], 6/12/1972
From Gordon Strachan to Hugh Sloan. RE: Muskie's reluctance to release the names of contributors on his latest campaign in California. 1 pg. [Subject: Campaign] [Memo], 6/20/1972
From Gordon Strachan to Van Shumway. RE: Humphrey's California News Release System. 1 pg. [Subject: Domestic Policy] [Memo], 6/16/1972
From Gordon Strachan to Hugh Sloan. RE: The National Journal Article on campaign fundraising. 1 pg. [Subject: Campaign] [Memo], 6/9/1972
From Gordon Strachan to Hugh Sloan. RE: Robert Leslie, and his desire to raise money for Nixon's campaign on behalf of himself and the other members of the Marina del Rey, California, Chamber of Commerce. 1 pg. [Subject: Campaign] [Memo], 6/6/1972
From Gordon Strachan to Ken Talmadge. RE: The Poll and Finance Mailing. 1 pg. [Subject: Domestic Policy] [Memo], 6/28/1972
From Gordon Strachan to Bob Teeter. RE: McGovern's pollster, Pat Caddell. 1 pg. [Subject: Campaign] [Memo], 6/22/1972
From Gordon Strachan to Bill Timmons. RE: RNC Convention materials submitted by Peter Dailey along with comments/suggestions. 1 pg. [Subject: Domestic Policy] [Memo], 6/30/1972
Scholar Source Context
Document identity
localId
26145603
label
WHSF: Contested, 13-17
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26145603
sourceUrl
contentType
document
title
WHSF: Contested, 13-17
description
This file contains:
From Gordon Strachan to Jeb Magruder. RE: U.S. News Feature on McGovern's campaign strategies. 1 pg. [Subject: Campaign] [Memo], 6/27/1972
From Gordon Strachan to Fred Malek. RE: How to approach the "Older American" voters in the campaign. 1 pg. [Subject: Domestic Policy] [Memo], 6/29/1972
From Gordon Strachan to Fred Malek. RE: The need for Republican lawyers for the President. 1 pg. [Subject: Domestic Policy] [Memo], 6/28/1972
From Gordon Strachan to Jeb Magruder. RE: One of the President's campaign strategists quoted as saying, "I would doubt that you'll ever see him out on the stump," and other such political leaks. 1 pg. [Subject: Campaign] [Memo], 6/28/1972
From Gordon Strachan to Jeb Magruder. RE: The "George" Nixon incident at the General Conference of the African Methodist Episcopal Church. 1 pg. [Subject: White House Staff] [Memo], 6/22/1972
From Gordon Strachan to Jeb Magruder. RE: The high expenses incurred by 1701. 1 pg. [Subject: Domestic Policy] [Memo], 6/20/1972
From Gordon Strachan to Jeb Magruder. RE: McGovern's Campaign Organization in the California primary, and the campaign's approach to counteract his efforts. 1 pg. [Subject: Campaign] [Memo], 6/20/1972
From Gordon Strachan to Jeb Magruder. RE: The McGovern Biography, and possible usage of some of the footage. 1 pg. [Subject: Domestic Policy] [Memo], 6/16/1972
From Gordon Strachan to Jeb Magruder. RE: The total eclipse of the sun on the day McGovern may be nominated, and political advatage that the Nixon campaign take advantage of as a result. 1 pg. [Subject: Campaign] [Memo], 6/15/1972
From Gordon Strachan to Fred Malek. RE: The re-evaluation of Nixon's campaign approach to older Americans. 1 pg. [Subject: Campaign] [Memo], 6/13/1972
From Gordon Strachan to Fred Malek. RE: Flemming's campaign ideas to focus on registration, voter identification, and get out the vote for the next four and one-half months. 1 pg. [Subject: Campaign] [Memo], 6/10/1972
From Gordon Strachan to Fred Malek. RE: The allocation of resources within certain voting bloc areas that cater to the older American age group. 1 pg. [Subject: Campaign] [Memo], 6/9/1972
From Gordon Strachan to Pat McKee. RE: The China cup, and whether or not Mr. McKee has had a chance to replace it? 1 pg. [Subject: Personal] [Memo], 6/21/1972
From Gordon Strachan to Pat O'Donnell. RE: The Orange County Finance Chairman Request for Staff Speaker. 1 pg. [Subject: Domestic Policy] [Memo], 6/9/1972
From Gordon Strachan to Bart Porter. RE: The discussion about Flip Wilson, and whether or not he should be one of the celebrities for the President. 1 pg. [Subject: Domestic Policy] [Memo], 6/24/1972
From Gordon Strachan to The Record. RE: Haldeman's meeting with Peter Dailey, Phil Joanou, and Bob Taylor on June 2. 5 pgs. [Subject: Domestic Policy] [Memo], 6/12/1972
From Gordon Strachan to Hugh Sloan. RE: Muskie's reluctance to release the names of contributors on his latest campaign in California. 1 pg. [Subject: Campaign] [Memo], 6/20/1972
From Gordon Strachan to Van Shumway. RE: Humphrey's California News Release System. 1 pg. [Subject: Domestic Policy] [Memo], 6/16/1972
From Gordon Strachan to Hugh Sloan. RE: The National Journal Article on campaign fundraising. 1 pg. [Subject: Campaign] [Memo], 6/9/1972
From Gordon Strachan to Hugh Sloan. RE: Robert Leslie, and his desire to raise money for Nixon's campaign on behalf of himself and the other members of the Marina del Rey, California, Chamber of Commerce. 1 pg. [Subject: Campaign] [Memo], 6/6/1972
From Gordon Strachan to Ken Talmadge. RE: The Poll and Finance Mailing. 1 pg. [Subject: Domestic Policy] [Memo], 6/28/1972
From Gordon Strachan to Bob Teeter. RE: McGovern's pollster, Pat Caddell. 1 pg. [Subject: Campaign] [Memo], 6/22/1972
From Gordon Strachan to Bill Timmons. RE: RNC Convention materials submitted by Peter Dailey along with comments/suggestions. 1 pg. [Subject: Domestic Policy] [Memo], 6/30/1972
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
26145603
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
999449863ca8ccc2
ocrText
Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
13
17
6/27/1972
Campaign
Memo
From Gordon Strachan to Jeb Magruder. RE:
U.S. News Feature on McGovern's campaign
strategies. 1 pg.
13
17
6/29/1972
Domestic Policy
Memo
From Gordon Strachan to Fred Malek. RE:
How to approach the "Older American"
voters in the campaign. 1 pg.
13
17
6/28/1972
Domestic Policy
Memo
From Gordon Strachan to Fred Malek. RE:
The need for Republican lawyers for the
President. 1 pg.
13
17
6/28/1972
Campaign
Memo
From Gordon Strachan to Jeb Magruder. RE:
One of the President's campaign strategists
quoted as saying, "I would doubt that you'll
ever see him out on the stump," and other
such political leaks. 1 pg.
Wednesday, February 16, 2011
Page 1 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
13
17
6/22/1972
White House Staff
Memo
From Gordon Strachan to Jeb Magruder. RE:
The "George" Nixon incident at the General
Conference of the African Methodist
Episcopal Church. 1 pg.
13
17
6/20/1972
Domestic Policy
Memo
From Gordon Strachan to Jeb Magruder. RE:
The high expenses incurred by 1701. 1 pg.
13
17
6/20/1972
Campaign
Memo
From Gordon Strachan to Jeb Magruder. RE:
McGovern's Campaign Organization in the
California primary, and the campaign's
approach to counteract his efforts. 1 pg.
13
17
6/16/1972
Domestic Policy
Memo
From Gordon Strachan to Jeb Magruder. RE:
The McGovern Biography, and possible
usage of some of the footage. 1 pg.
13
17
6/15/1972
Campaign
Memo
From Gordon Strachan to Jeb Magruder. RE:
The total eclipse of the sun on the day
McGovern may be nominated, and political
advatage that the Nixon campaign take
advantage of as a result. 1 pg.
Wednesday, February 16, 2011
Page 2 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
13
17
6/13/1972
Campaign
Memo
From Gordon Strachan to Fred Malek. RE:
The re-evaluation of Nixon's campaign
approach to older Americans. 1 pg.
13
17
6/10/1972
Campaign
Memo
From Gordon Strachan to Fred Malek. RE:
Flemming's campaign ideas to focus on
registration, voter identification, and get out
the vote for the next four and one-half
months. 1 pg.
13
17
6/9/1972
Campaign
Memo
From Gordon Strachan to Fred Malek. RE:
The allocation of resources within certain
voting bloc areas that cater to the older
American age group. 1 pg.
13
17
6/21/1972
Personal
Memo
From Gordon Strachan to Pat McKee. RE:
The China cup, and whether or not Mr.
McKee has had a chance to replace it? 1 pg.
13
17
6/9/1972
Domestic Policy
Memo
From Gordon Strachan to Pat O'Donnell. RE:
The Orange County Finance Chairman
Request for Staff Speaker. 1 pg.
Wednesday, February 16, 2011
Page 3 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
13
17
6/24/1972
Domestic Policy
Memo
From Gordon Strachan to Bart Porter. RE:
The discussion about Flip Wilson, and
whether or not he should be one of the
celebrities for the President. 1 pg.
13
17
6/12/1972
Domestic Policy
Memo
From Gordon Strachan to The Record. RE:
Haldeman's meeting with Peter Dailey, Phil
Joanou, and Bob Taylor on June 2.5 pgs.
13
17
6/20/1972
Campaign
Memo
From Gordon Strachan to Hugh Sloan. RE:
Muskie's reluctance to release the names of
contributors on his latest campaign in
California. 1 pg.
13
17
6/16/1972
Domestic Policy
Memo
From Gordon Strachan to Van Shumway.
RE: Humphrey's California News Release
System. 1 pg.
13
17
6/9/1972
Campaign
Memo
From Gordon Strachan to Hugh Sloan. RE:
The National Journal Article on campaign
fundraising. 1 pg.
Wednesday, February 16, 2011
Page 4 of 5
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
13
17
6/6/1972
Campaign
Memo
From Gordon Strachan to Hugh Sloan. RE:
Robert Leslie, and his desire to raise money
for Nixon's campaign on behalf of himself
and the other members of the Marina del
Rey, California, Chamber of Commerce. 1 pg.
13
17
6/28/1972
Domestic Policy
Memo
From Gordon Strachan to Ken Talmadge.
RE: The Poll and Finance Mailing. 1 pg.
13
17
6/22/1972
Campaign
Memo
From Gordon Strachan to Bob Teeter. RE:
McGovern's pollster, Pat Caddell. 1 pg.
13
17
6/30/1972
Domestic Policy
Memo
From Gordon Strachan to Bill Timmons. RE:
RNC Convention materials submitted by
Peter Dailey along with
comments/suggestions. 1 pg.
Wednesday, February 16, 2011
Page 5 of 5
DOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]
DOCUMENT
DOCUMENT
NUMBER
TYPE
SUBJECT/TITLE OR CORRESPONDENTS
DATE
RESTRICTION
NO WITHDRAWN ITEMS
FILE GROUP TITLE
BOX NUMBER
H.R. HALDEMAN
238
FOLDER TITLE
STRACHAN CHRON M-Z JUNE 1972
RESTRICTION CODES
A. Release would violate a Federal statute or Agency Policy.
E. Release would disclose trade secrets or confidential commercial or
B. National security classified Information.
financial information.
C. Pending or approved claim that release would violate an individual's
F. Release would disclose investigatory information compiled for law
rights.
enforcement purposes.
D. Release would constitute a clearly unwarranted invasion of privacy
G. Withdrawn and return private and personal material.
or a libel of a living person.
H. Withdrawn and returned non-historical material.
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION
NA FORM 1421 (4-85)
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 238
Folder:
Strachan Chron-M-Z June 1972
Document
Disposition
116
Return
Private/Politicalm{m), STRACHAN TO MALEIC, 6/29/72
117
Return
Private/PoliticalÉm0, STRACHAH TO MALEK, 6/28/72
118
Return
Private/PoliticalmRm0) STRACHAN TO MAGIUDER 6/28/72
119
Return
Private/PoliticalMEm), STRACHAN TO MAGRUDER, 6/27/72
120
Return
Private/Political mtm), STRACHAN 70 MAGRUDER, 6/22/72
121
Return
Private/Political MEMO, STRACHAN TD MACRUDER, 6/20/72
122
Return
Private/Political MEm), STRACHAN TO MAGRUDER, 6/20/72
123
Retain
Open
124
Return
Private/Political mEm) STRACHAN TO MAGRHDER, 6/16/72
125
Return
Private/Politicalth Im). STRACHAN D MAGRADER 6/15/72
126
Return
Private/Politicalmitmo, STRACHAN TO MALEK, 6/13/72
127
Retain
Open
128
Return
Private/Political mEm), STRACHAN TO MALEK, 6/10/72
129
Retain
Open
130
Return
Private/PoliticalmEm)) STRACHAN TO MALEK, 6/9/72
131
Retain
Open
132
Retain
Open
133
Return
Private/Personalmõm), STRACHAN TD MCICRE, 6/21/72
134
Retain
Open
135
Return
Private/Politicalm[m), STRACHAN is 6/9/72
136
Retain
Open
137
Retain
Open
138
Return
Private/PoliticalmÊm)) STRACHAM TO DORTEN, 6/24/72
139
Retain
Open
Presidential Materials Review Board
Review on Contested Documents
Collection: H. R. Haldeman
Box Number: 238
140
Retain
Open
141
Retain
Open
142
Retain
Open
143
Retain
Open
144
Retain
Open
145
STRACHAN TO THE RECORD, 6/12/72
Return
146
Retain
Open
147
Retain
Open
148
Return
Private/Politicalm&m), STRACHAM TO SLOAN, 6/20/72
149
Return
Private/PoliticalmEm), STRACHAN TO SHUMWAY, 6/10/72
150
Return
Private/PoliticalmEm STRACHAN TO SWAH, 6/9/72
151
Return
Private/Politicalmm), STRACHAN TO SLOAN, 6/6/72
152
Retain
Open
153
Retain
Open
154
Return
Private/PoliticalMEm0 STRACHAM TD TIMMONS, 6/30/72
155
Return
Private/PoliticalmEm) STRACHAN TO TALMAOGE, 6/28/72
156
Return
Private/Political mm), STRACHAN TO TRETER, 6/22/72
157
Retain
Open
158
Retain
Open
159
Retain
Open
ADMINISTRATIVELY CONFIDENTIAL
June 29, 1972
MEMORANDUM FOR:
FRED MALEK
FROM:
GORDON STRACHAN
A review of general matters pending indicate two areas
that Bob may still be expecting something from you.
First is the entire Older American program. I know you
talked with Bob about this and have submitted a couple
of brief memoranda. When you talked with Bob directly,
did you get the impression that there should be a more
substantial review of the entire Older American approach
in the campaign?
Whatever happened to your memorandum analyzing the Colson
p.r. outfit? I realize that you and Howard moved Rhatican
quickly into position, but was there something else that
you were going to bring Bob up to speed on?
GS/jb
H - FU - 7/7
ADMINISTRATIVELY CONFIDENTIAL
June 28, 1972
MEMORANDUM FOR:
FRED MALEK
FROM:
GORDON STRACHAN
SUBJECT:
Lawyers for the President
I noticed Chuck Colson's recent memorandum to you
indicating surprise that Covington & Burling and
Arnold & Porter were represented on your Lawyers for
Nixon Committee. I couldn't agree with him more.
Law firms are notoriously political so why reward
arch enemies? There also happens to be surprisingly
distinguished group of Republican lawyers who should
have the honor of serving on this Committee. We should
not rely on the two big, powerful (Democratic) firms
in Washington and several unknown firms that are rela-
tively small time. I just Mon't see the advantage to
having Oregon, Massachusetts and Washington lawyers.
The legal clout today is exercised on Wall Street, in
Chicago, Dallas and Los Angeles. All of those cities
are crucial to us in November.
So much for my interjection in your business.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
June 28, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
GORDON STRACHAN
SUBJECT:
Political Leak
Someone is talking increasingly over at 1701 because
as you probably noticed on page 12 of this morning's
News Summary, one of the President's campaign strategists
is quoted as saying, "I would doubt that you'll see him
out on the stump. I don't think he'll have the time."
As you know, there is considerable discussion about what
the President should do during the campaign, however,
no one has suggested that the line "I don't think he'll
have the time" is the correct one. Would you please let
us know who is pushing this line out?
CC: Fred Malek
GS/jb
FU - 7/6
ADMINISTRATIVELY CONFIDENTIAL
June 27, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
GORDON STRACHAN
SUBJECT:
"U.S. News" Feature
You probably noticed in this morning's News Summary that
there was an analysis on Page 20 of a "U.S. News" feature
on the RN and McGovern campaign strategies. The Summary
quote RN backers as projecting 337 electoral votes leaning
to RN, 27 to McGovern and 174 in doubt, while McGovern
backers project 265 leaning to McGovern, 147 leaning to
RN, with 126 in doubt. It would be interesting to know
the source of these projections from within your organi-
zation both in terms of whether it makes sense to release
this type of information and what the background is for it.
On another matter in the News Summary, you probably should
be aware that UPI says some of the 1701 aides indicated
Mrs. Mitchell had "other problems" and wasn't disenchanted
with the role of her husband. I obviously don't need any
report on this story, but you should be aware of the fact
that the notation was read by the recipients of the News
Summary.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
June 22, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
GORDON STRACHAN
Two items of considerable interest appeared in the News
Summary today. The first concerned the "George" Nixon
incident at the General Conference of the African Methodist
Episcopal Church. Would you please give me a call concerning
this matter.
The second concerned the Michigan Supreme Court decision
regarding the state's voter registration law. Apparently,
the decision will permit the registration of 600,000 voters
in Detroit, most of whom are Democrats. I presume this
decision is being factored into your assessment of our
chances in Michigan.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
June 20, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
GORDON STRACHAN
You probably noticed Jack Anderson's column on the high
expenses incurred by 1701. He will probably blast us
each time a report is filed. Are you planning on getting
out the fact that you travel coach, use inexpensive rooms,
and have some restrictions on luncheon expenses?
Just a thought.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
June 20, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
GORDON STRACHAN
SUBJECT:
McGovern Campaign Organization
Rick Fore's analysis of the McGovern campaign organization
in the California primary was read with considerable interest.
Several questions were raised. Basically, the questions are
two. First, what does our campaign organization have which
is analogous to this McGovern approach? Second, what is our
campaign plan to get out the vote?
It might be best to respond to these questions by having
Rick Fore do the same type of critique of our campaign
organization as he did of the McGovern organization.
If you have any questions, please do not hesitate to give
me a call.
It has been requested that your report be submitted by
June 23.
GS/jb
FU - 6/23
ADMINISTRATIVELY CONFIDENTIAL
June 16, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
GORDON STRACHAN
SUBJECT:
McGovern Biography
As you probably noticed in the McGovern biography, there
are a few scenes with Senators Aiken and Mundt. It may
be that Mr. Mitchell will want to have Mundt and Aiken
complain about the use of that footage.
Bill Timmons has been advised.
Would you let me know of the decision.
GS/jb
FU - 6/20
ADMINISTRATIVELY CONFIDENTIAL
June 15, 1972
MEMORANDUM FOR:
JEB MAGRUDER
FROM:
GORDON STRACHAN
You may be interested to know that research has uncovered
that there will be a total eclipse of the sun on the day
George McGovern may be nominated. As I recall in
A Connecticut Yankee in King Arthur's Court, the sun
eclipse can be used to distinct political advantage.
Just a thought.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
June 13, 1972
MEMORANDUM FOR:
FRED MALEK
FROM:
GORDON STRACHAN
SUBJECT:
Older Americans
In light of the re-evaluation of the campaign approach
to Older Americans, you might want to give special
consideration to the RNC Older Americans report. Even
if some of the facts are not absolutely correct, which
the Domestic Council should be able to confirm, this
strikes me as a potentially useful campaign document if
packaged more appealingly.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
June 10, 1972
MEMORANDUM FOR:
FRED MALEK
FROM:
GORDON STRACHAN
SUBJECT:
Flemming's Idea
In a long rambling conversation with Harry Flemming
yesterday, he mentioned a "brilliant idea" that he
will be developing over the next few weeks. Basically,
he is concerned that the campaign doesn't have any field
precinct organization. It is his belief that all efforts
for the next four and one-half months should be aimed at
registration, voter idenification and get out the vote.
He feels we have foundation of such an organization
within all field directors of the Voter Blocs. The appeal
should be changed from addressing campaign literature to par-
ticular voter blocs to his three step approach aimed at
election day.
Obviously, this type of organization is what everybody
has been trying to push Flemming and others to establish
in the states. It is now clear that such an organization
has not been established and so Flemming may take another
tack and try and shift the Voter Bloc emphasis. In light
of different assessment of the role of Voter Blocs, you
may want to be prepared when Flemming starts pushing this
idea.
On another matter, when will Jerry Jones' Comptroller Report
of the California Campaign be ready. The Report can
obviously be used as a starting point of the analysis of
the California Campaign organization that has been discussed.
FU--6/15
GS:car
ADMINISTRATIVELY CONFIDENTIAL
June 9, 1972
MEMORANDUM FOR:
FRED MALEK
FROM:
GORDON STRACHAN
SUBJECT:
Older Americans
As Bob discussed with you on the telephone yesterday,
he is somewhat concerned about the allocation of
resources within your voting bloc areas. His parti-
cular concern is Older Americans.
As we discussed on the telephone, he wants a specific
description of the allocation of resources from other
campaign divisions to the Older Americans. You men-
tioned that you were going to review the entire Older
Americans campaign plan.
The other report Bob mentioned that he wanted from you
concerned the result of your working with Colson on
improving the p.r. efforts of his project managers.
We had discussed the solution of upgrading Rhatical.
You and Chuck might have developed other ideas.
Would it be possible to have these reports for Bob by
Thursday, June 157
GS/jb
FU - 6/15
ADMINISTRATIVELY CONFIDENTIAL
June 21, 1972
MEMORANDUM FOR:
PAT McKEE
FROM:
GORDON STRACHAN
Have you had any luck replacing the china cup that was
unfortunately broken? I truly prized that gift from
Chapin and would very much like to have it replaced.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
June 9, 1972
MEMORANDUM FOR:
PAT O'DONNELL
FROM:
GORDON STRACHAN
SUBJECT:
Orange County Finance Chairman
Request for Staff Speaker
Gavin Herbert, Jr., Chairman of the Orange County Finance
Committee for the Re-Election of the President, called Bob
Haldeman last night to ask if he would speak at a meeting
of 50 business leaders and contributors in Orange County
on July 6 or 7. Bob had to decline this event, for as you
know, he does not accept speaking engagements. Herbert,
however, is anxious to get another staff member to speak
to this group which would be at the Newport Yacht Club.
Herbert suggested Ron Ziegler, but might accept Dwight
Chapin. Would you check schedules of staff members, who
might possibly be in California during that period in July,
and advise Mr. Herbert if we can get a speaker for his event.
Gavin Herbert's phone number is 714-833-8880.
GS/jb
FU - 6/12
June 24, 1972
MEMORANDUM FOR:
BART PORTER
FROM:
GORDON STRACHAN
SUBJECT:
Flip Wilson
There was some discussion about the possibility of Flip
Wilson being one of the celebrities for the President.
Would you advise me of the status of Flip Wilson.
GS:dg
ADMINISTRATIVELY CONFIDENTIAL
June 12, 1972
MEMORANDUM FOR:
THE RECORD
FROM:
GORDON STRACHAN
SUBJECT:
Haldeman Meeting with
Peter Dailey, Phil Joanou,
Bob Taylor on June 2
At 11:30 on June 2 Bob met with the three top men from the
November Group (Dailey, Joanou and Taylor) for a two hour
discussion of the status of the campaign advertising and
the documentary.
Dailey opened the meeting by informing Bob that the November
Group now consisted of 25 advertising people based in New
York with 5 here in the District. Dailey mentioned that the
November Group had established its advertising and organi-
zational credibility within the campaign and that in his
opinion his relationship was smooth and amicable.
Dailey mentioned that he planned to control finances on a
week by week basis as well as to challenge the developing
interpretation of the law that requires the candidate's
image and voice in the advertising. Dailey said this was
their only hang-up with the law at the moment.
Phil Joanou turned the meeting over to Taylor to begin
discussion of the creative strategy. Bob had read the
creative strategy statement and had been through the large
black book outlining their approach. Taylor made the
following points:
1) The President'is a man of action;
2) He has long-range vision and a master plan,
3) The President is a man who inherited a mess in 1968,
4) He has courage, decisiveness and dedecation;
- 2 -
5) Issues -- Taylor posed the issue of whether the
campaign should be run as a "man campaign" or whether as
an "issue campaign". Bob indicated that he inclines toward
the "man campaign" but believes that the issues should be
used to sell a man. He does not believe you can get points
only on the merits of the issues.
Most ads will not usually involve the President, rather people
will be used to tell the President's story.
Bob also emphasized that the advertising men should not worry
much about selling the President as a warm, lovable human being
as this has been tried before, generally unsuccessfully.
Rather use China trip pictures and don't become obsessed with
personal profiles.
Bob also likes the use of video tape rather than film to give
an appearance of immediacy. Dailey agreed.
The discussion shifted to the basic theme line for the campaign.
Nine alternatives were offered. They are:
1) Re-elect the President. Bob mentioned that all the
news referrals are to President Nixon which prompted Dailey
to mention the second slogan,
2) Re-elect President Nixon. The third is,
3) It's Got to be Nixon. The fourth is,
4) President Nixon - He's Turned It Around. Bob was
somewhat positive on this one.
5) Keep It Going, Re&Elect the President. Bob opposed
this one because the opposition would use inflation, the War,
etc., because "it" is too easily used against us. The sixth
suggestion was,
6) President Nixon - Help Him Finish the Job
7) For America's Future Re-Elect the President, while
the eighth was
8) AmericanNeeds Nixon or AmericanNeeds President Nixon.
Bob believes these are too standard as campaign themes. The
ninth suggestion was
- 3 -
9) President Nixon - Now More Than Ever which can be
abbreviated to Nixon Now. Bob thought these slogans were
good and should be considered the top candidate.
Taylor next reviewed the research on the campaign theme
which was somewhat indecisive.
Taylor then shifted to the 60-second TV ads which he showed
on boards. The first concerned China and Bob's comments
were that:
1) These should be no toast to Mao picture;
2) There should be no picture of drink or toasting
with Chou,
3) And there should be no troop review. Rather, the
President's handshake with Chou should be emphasized along
with the great differences between the countries. Also,
footage of the President hard at work.
The second ad concerned 1968 problems which Haldeman thought
was good.
The discussion shifted to the advantage of 60-second## and
Dailey mentioned that both networks are pushing the candi-
dates toward 5-minute spots because there is an outstanding
rate that the networks are preparing for this type of pot.
Dailey is not too happy about the 5-minute spots because
the issues become rather boring. In any event, Dailey will
have both 30-seconds' and ID spots in reserve for use should
the negotiations with the networks over the 60s and 5-minute
spots change. Bob agreed with Dailey that for the 5-minute
spots it would be better to use existing footage and edit it
rather than try to create footage. For example, on the
environment a 5-minute spot could open with Ruckelshaus, cut
to existing Nixon footage with Ruckelshaus' voice over, and
then Ruckelshaus close.
The next ad concerned bureaucracy. Bob suggested that they
might want to use the community disaster like the L.A. earth-
quake as well as the West Virginia mine disaster as an example
of how the President has streamlined Government. Bob also
suggested that on the bureaucracy subject, there would be
- 4 -
pretty good chance that Connally would be available after
the Democratic Convention to do commercials and discuss
his role on the Ash Commission.
On the Older American ad, Bob suggested that they drop the
language on ""take-off fixed incomes" as this would scare
older Americans.
On the Vietnam ad using the chart of troops in Vietnam, Bob
thought that the President's Inauguration should be made
more obvious and that the years should be added at the
bottom to emphasize the increase in troops pre-RN.
The negative ads on McGovern were considered very effective
by Bob. The back and forth routine on amnesty, abortion and
pot were particularly effective. Bob suggested that other
negative ads might want to include McGovern's voice as well
as other Democratic comments on McGovern. He thought an
especially effective spokesman would be a non-candidate's
voice like Mansfield.
Generally, Bob thought the types of ads presented were fine
and that they make the points necessary. Bob directed Dailey
to develop a program to utilize the "Nixon Now" chant for
possible use in rallies.
Bob also suggested that Dailey obtain some footage of the
Polish reception for advertisements in the Chicago area.
Although Bob was aware that Chapin did not want to discuss
the documentary, Bob asked Chapin to join the group as he
wanted to cover the notes that he had made on the documentary
materials submitted by Chapin. It was Bob's view that the
documentary on Pat Nixon was good, but suggested that there
be more footage of the President and Mrs. Nixon together to
emphasize the partnership point. He also questioned whether
the suggested interview with Mrs. Nixon would be as effective
as with a third party who could say better things about her.
Concerning The Presidential Years documentary, Bob thought
that the theme of a man of thought and planning was too passive
and suggested instead the use of courage and leadership, etc.,
to stimulate interest.
- 5 -
Concerning the Keogh script, the discussion of the war
should make the point that the number of troops was
escalating until Richard Nixon became President. The
emphasis must be that Vietnam could have been much worse
and that they may want to pick up the line that he would
be a great President but couldn't get alected, so as to
drop the "loser" language.
As to the roadblocks, Bob told him that he didn't think
they should use the President alone in frustration because
it makes him look ineffective. Instead, use the signing
ceremony for the eighteen year old vote. There is some
excellent footage of a Mexican girl crying that should be
used. He also thought that footage of the phone call to
the Moon was better than the footage of the President
greeting the astronauts. More emphasis should be placed
on the vision aspect, that is, so much remains to be done
and the continuing challenges, instead of failure, frus-
tration and disappointment. SALT should be used not as a
solution but as a start.
Concerning the documentary, Portrait of a Man, Bob originally
thought that it was abhad idea to use anecdotes, insights or
reminiscences, but as he read the script he was coming around
more to accept that theory. Dwight made the argument that
we should at least try a long-term, Paul Keyes-type interview
with the President on film as it would be worth the risk and
was part of Wolper's suggestion. Bob indicated that it might
be possible to do this with the President before the trip to
California or out in California.
The meeting concluded at 1,30, and after they had left Bob
mentioned to me that he did not want to show all the adver-
tising to the Ehrlichman political group now but rather
wait until further down the line. At that point he would
plan on telling them what the campaign advertising is to
be and just as a final check against any giant negatives
that had not been thought of.
ADMINISTRATIVELY CONFIDENTIAL
June 20, 1972
MEMORANDUM FOR:
HUGH SLOAN
FROM:
GORDON STRACHAN
SUBJECT:
Muskie Reluctance to
Release Contributors
For your files, it might be interesting to note that
Muskie refused to release the names of his contributors
on his latest campaign swing in California, according
to NBC's Nessen.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
June 16, 1972
MEMORANDUM FOR:
VAN SHUMWAY
FROM:
GORDON STRACHAN
SUBJECT:
Humphrey California News
Release System
There has been a good deal of discussion about McGovern's
news distribution system with special emphasis on his
film crew and pilots to get material to TV stations.
However, there is an interesting analysis in this week's
National Journal on the Humphrey California news release
system. Would you please send me a copy of the news
release system established for the Re-Election of the
President?
CC: Jeb Magruder
ADMINISTRATIVELY CONFIDENTIAL
June 9, 1972
MEMORANDUM FOR:
HUGH SLOAN
FROM:
GORDON STRACHAN
SUBJECT:
National Journal Fundraising
Article
On June 2 I talked with Ken Talmadge about the May 27
National Journal article on campaign financing. Ken
mentioned that Secretary Stans had been quite interested
in the article also since it violated an agreement which
he thought he had with the author. Ken mentioned that
Stans would have the article reviewed for possible sources
of the leaked information.
Could you give me a progress report on this project?
CC: Ken Talmadge
bcc: Fred Malek
GS/jb
FU - 6/14
ADMINISTRATIVELY CONFIDENTIAL
June 6, 1972
MEMORANDUM FOR:
HUGH SLOAN
FROM:
GORDON STRACHAN
Robert Leslie called Bob after he had left with the
President for Camp David. Among other things, Mr. Leslie
wanted to arrange for contributions to the campaign on
behalf of himself and other members of the Marina del Rey,
California, Chamber of Commerce. Leslie is familiar with
the right names in California, including John Krehbiel,
Jack Baldwin, and Fred Russell. Will you or Lang Washburn
contact him on behalf of Bob and Secretary Stans?
Also, would you advise me of the results of your conversation
as Mr. Leslie will be in Washington during the week of
June 18 and may discuss his offer with Bob.
GS/jb
F/U - 6/12
ADMINISTRATIVELY CONFIDENTIAL
June 28, 1972
MEMORANDUM FOR:
KEN TALMADGE
FROM:
GORDON STRACHAN
SUBJECT:
Poll and the Finance Mailing
My family recently received a fundraising letter from
the Finance Committee for the Re-Election of the President
which enclosed an IBM card poll. I would be very interested
in seeing this full mailing and would like to know what
plans there are for use of the poll. Would you send me the
materials and advise me of the status of the project at
your earliest convenience?
GS/jb
FU - 7/6
ADMINISTRATIVELY CONFIDENTIAL
June 22, 1972
MEMORANDUM FOR:
BOB TEETER
FROM:
GORDON STRACHAN
SUBJECT:
Pat Caddell
You'll probably notice that McGovern's pollster, Pat Caddell,
is quite a talkative individual. Recent news reports that we
have seen indicate that he has disclosed the time he is taking
the poll. In addition, on CBS AM news yesterday he indicated
that the McGovern staff is in the process of deciding priority
states for the fall. You should undoubtedly watch the CBS AM
news (arrange through Mark Goode's office at Signal) and you
will probably be able to receive a substantial amount of
intelligence about McGovern and Caddell's plans. In addition
to all his past news stories, you may want to watch him,
particularly closely in the next several weeks. Needless to
say, I assume you will not be talking to anyone in the press.
GS/jb
FU - 6/27
EYES ONLY
June 30, 1972
MEMORANDUM FOR:
BILL TIMMONS
FROM:
GORDON STRACHAN
SUBJECT:
RNC Convention
Bob Haldeman reviewed the Convention materials that were
submitted by Peter Dailey. Generally, he thought they
were quite good but had four comments:
1) The cut down, pop art version of the flag is not
to be used for billboards, placards, and visual displays,
etc.,
2) Pink paper should not be used for handmade signs
or other printed matter;
3) The building banners using the stars are acceptable
but not as good as others that could be developed,
4) The blue in the balloons and on the delegates'
ribbon is too dark.
As we discussed on the telephone, you should check with
Don Kendall and BBD&O as to where this material stands.
I realize the program may be quite far along. Chapin,
correctly I believe, feels that you and he must have the
final say over what the RNC produces.
CC: Peter Dailey
GS/jb