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    • WHSF: Contested, 13-17

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    Richard Nixon Presidential Library Contested Materials Collection Folder List Box Number Folder Number Document Date No Date Subject Document Type Document Description 13 17 6/27/1972 Campaign Memo From Gordon Strachan to Jeb Magruder. RE: U.S. News Feature on McGovern's campaign strategies. 1 pg. 13 17 6/29/1972 Domestic Policy Memo From Gordon Strachan to Fred Malek. RE: How to approach the "Older American" voters in the campaign. 1 pg. 13 17 6/28/1972 Domestic Policy Memo From Gordon Strachan to Fred Malek. RE: The need for Republican lawyers for the President. 1 pg. 13 17 6/28/1972 Campaign Memo From Gordon Strachan to Jeb Magruder. RE: One of the President's campaign strategists quoted as saying, "I would doubt that you'll ever see him out on the stump," and other such political leaks. 1 pg. Wednesday, February 16, 2011 Page 1 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description 13 17 6/22/1972 White House Staff Memo From Gordon Strachan to Jeb Magruder. RE: The "George" Nixon incident at the General Conference of the African Methodist Episcopal Church. 1 pg. 13 17 6/20/1972 Domestic Policy Memo From Gordon Strachan to Jeb Magruder. RE: The high expenses incurred by 1701. 1 pg. 13 17 6/20/1972 Campaign Memo From Gordon Strachan to Jeb Magruder. RE: McGovern's Campaign Organization in the California primary, and the campaign's approach to counteract his efforts. 1 pg. 13 17 6/16/1972 Domestic Policy Memo From Gordon Strachan to Jeb Magruder. RE: The McGovern Biography, and possible usage of some of the footage. 1 pg. 13 17 6/15/1972 Campaign Memo From Gordon Strachan to Jeb Magruder. RE: The total eclipse of the sun on the day McGovern may be nominated, and political advatage that the Nixon campaign take advantage of as a result. 1 pg. Wednesday, February 16, 2011 Page 2 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description 13 17 6/13/1972 Campaign Memo From Gordon Strachan to Fred Malek. RE: The re-evaluation of Nixon's campaign approach to older Americans. 1 pg. 13 17 6/10/1972 Campaign Memo From Gordon Strachan to Fred Malek. RE: Flemming's campaign ideas to focus on registration, voter identification, and get out the vote for the next four and one-half months. 1 pg. 13 17 6/9/1972 Campaign Memo From Gordon Strachan to Fred Malek. RE: The allocation of resources within certain voting bloc areas that cater to the older American age group. 1 pg. 13 17 6/21/1972 Personal Memo From Gordon Strachan to Pat McKee. RE: The China cup, and whether or not Mr. McKee has had a chance to replace it? 1 pg. 13 17 6/9/1972 Domestic Policy Memo From Gordon Strachan to Pat O'Donnell. RE: The Orange County Finance Chairman Request for Staff Speaker. 1 pg. Wednesday, February 16, 2011 Page 3 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description 13 17 6/24/1972 Domestic Policy Memo From Gordon Strachan to Bart Porter. RE: The discussion about Flip Wilson, and whether or not he should be one of the celebrities for the President. 1 pg. 13 17 6/12/1972 Domestic Policy Memo From Gordon Strachan to The Record. RE: Haldeman's meeting with Peter Dailey, Phil Joanou, and Bob Taylor on June 2.5 pgs. 13 17 6/20/1972 Campaign Memo From Gordon Strachan to Hugh Sloan. RE: Muskie's reluctance to release the names of contributors on his latest campaign in California. 1 pg. 13 17 6/16/1972 Domestic Policy Memo From Gordon Strachan to Van Shumway. RE: Humphrey's California News Release System. 1 pg. 13 17 6/9/1972 Campaign Memo From Gordon Strachan to Hugh Sloan. RE: The National Journal Article on campaign fundraising. 1 pg. Wednesday, February 16, 2011 Page 4 of 5 Box Number Folder Number Document Date No Date Subject Document Type Document Description 13 17 6/6/1972 Campaign Memo From Gordon Strachan to Hugh Sloan. RE: Robert Leslie, and his desire to raise money for Nixon's campaign on behalf of himself and the other members of the Marina del Rey, California, Chamber of Commerce. 1 pg. 13 17 6/28/1972 Domestic Policy Memo From Gordon Strachan to Ken Talmadge. RE: The Poll and Finance Mailing. 1 pg. 13 17 6/22/1972 Campaign Memo From Gordon Strachan to Bob Teeter. RE: McGovern's pollster, Pat Caddell. 1 pg. 13 17 6/30/1972 Domestic Policy Memo From Gordon Strachan to Bill Timmons. RE: RNC Convention materials submitted by Peter Dailey along with comments/suggestions. 1 pg. Wednesday, February 16, 2011 Page 5 of 5 DOCUMENT WITHDRAWAL RECORD [NIXON PROJECT] DOCUMENT DOCUMENT NUMBER TYPE SUBJECT/TITLE OR CORRESPONDENTS DATE RESTRICTION NO WITHDRAWN ITEMS FILE GROUP TITLE BOX NUMBER H.R. HALDEMAN 238 FOLDER TITLE STRACHAN CHRON M-Z JUNE 1972 RESTRICTION CODES A. Release would violate a Federal statute or Agency Policy. E. Release would disclose trade secrets or confidential commercial or B. National security classified Information. financial information. C. Pending or approved claim that release would violate an individual's F. Release would disclose investigatory information compiled for law rights. enforcement purposes. D. Release would constitute a clearly unwarranted invasion of privacy G. Withdrawn and return private and personal material. or a libel of a living person. H. Withdrawn and returned non-historical material. NATIONAL ARCHIVES AND RECORDS ADMINISTRATION NA FORM 1421 (4-85) Presidential Materials Review Board Review on Contested Documents Collection: H. R. Haldeman Box Number: 238 Folder: Strachan Chron-M-Z June 1972 Document Disposition 116 Return Private/Politicalm{m), STRACHAN TO MALEIC, 6/29/72 117 Return Private/PoliticalÉm0, STRACHAH TO MALEK, 6/28/72 118 Return Private/PoliticalmRm0) STRACHAN TO MAGIUDER 6/28/72 119 Return Private/PoliticalMEm), STRACHAN TO MAGRUDER, 6/27/72 120 Return Private/Political mtm), STRACHAN 70 MAGRUDER, 6/22/72 121 Return Private/Political MEMO, STRACHAN TD MACRUDER, 6/20/72 122 Return Private/Political MEm), STRACHAN TO MAGRUDER, 6/20/72 123 Retain Open 124 Return Private/Political mEm) STRACHAN TO MAGRHDER, 6/16/72 125 Return Private/Politicalth Im). STRACHAN D MAGRADER 6/15/72 126 Return Private/Politicalmitmo, STRACHAN TO MALEK, 6/13/72 127 Retain Open 128 Return Private/Political mEm), STRACHAN TO MALEK, 6/10/72 129 Retain Open 130 Return Private/PoliticalmEm)) STRACHAN TO MALEK, 6/9/72 131 Retain Open 132 Retain Open 133 Return Private/Personalmõm), STRACHAN TD MCICRE, 6/21/72 134 Retain Open 135 Return Private/Politicalm[m), STRACHAN is 6/9/72 136 Retain Open 137 Retain Open 138 Return Private/PoliticalmÊm)) STRACHAM TO DORTEN, 6/24/72 139 Retain Open Presidential Materials Review Board Review on Contested Documents Collection: H. R. Haldeman Box Number: 238 140 Retain Open 141 Retain Open 142 Retain Open 143 Retain Open 144 Retain Open 145 STRACHAN TO THE RECORD, 6/12/72 Return 146 Retain Open 147 Retain Open 148 Return Private/Politicalm&m), STRACHAM TO SLOAN, 6/20/72 149 Return Private/PoliticalmEm), STRACHAN TO SHUMWAY, 6/10/72 150 Return Private/PoliticalmEm STRACHAN TO SWAH, 6/9/72 151 Return Private/Politicalmm), STRACHAN TO SLOAN, 6/6/72 152 Retain Open 153 Retain Open 154 Return Private/PoliticalMEm0 STRACHAM TD TIMMONS, 6/30/72 155 Return Private/PoliticalmEm) STRACHAN TO TALMAOGE, 6/28/72 156 Return Private/Political mm), STRACHAN TO TRETER, 6/22/72 157 Retain Open 158 Retain Open 159 Retain Open ADMINISTRATIVELY CONFIDENTIAL June 29, 1972 MEMORANDUM FOR: FRED MALEK FROM: GORDON STRACHAN A review of general matters pending indicate two areas that Bob may still be expecting something from you. First is the entire Older American program. I know you talked with Bob about this and have submitted a couple of brief memoranda. When you talked with Bob directly, did you get the impression that there should be a more substantial review of the entire Older American approach in the campaign? Whatever happened to your memorandum analyzing the Colson p.r. outfit? I realize that you and Howard moved Rhatican quickly into position, but was there something else that you were going to bring Bob up to speed on? GS/jb H - FU - 7/7 ADMINISTRATIVELY CONFIDENTIAL June 28, 1972 MEMORANDUM FOR: FRED MALEK FROM: GORDON STRACHAN SUBJECT: Lawyers for the President I noticed Chuck Colson's recent memorandum to you indicating surprise that Covington & Burling and Arnold & Porter were represented on your Lawyers for Nixon Committee. I couldn't agree with him more. Law firms are notoriously political so why reward arch enemies? There also happens to be surprisingly distinguished group of Republican lawyers who should have the honor of serving on this Committee. We should not rely on the two big, powerful (Democratic) firms in Washington and several unknown firms that are rela- tively small time. I just Mon't see the advantage to having Oregon, Massachusetts and Washington lawyers. The legal clout today is exercised on Wall Street, in Chicago, Dallas and Los Angeles. All of those cities are crucial to us in November. So much for my interjection in your business. GS/jb ADMINISTRATIVELY CONFIDENTIAL June 28, 1972 MEMORANDUM FOR: JEB MAGRUDER FROM: GORDON STRACHAN SUBJECT: Political Leak Someone is talking increasingly over at 1701 because as you probably noticed on page 12 of this morning's News Summary, one of the President's campaign strategists is quoted as saying, "I would doubt that you'll see him out on the stump. I don't think he'll have the time." As you know, there is considerable discussion about what the President should do during the campaign, however, no one has suggested that the line "I don't think he'll have the time" is the correct one. Would you please let us know who is pushing this line out? CC: Fred Malek GS/jb FU - 7/6 ADMINISTRATIVELY CONFIDENTIAL June 27, 1972 MEMORANDUM FOR: JEB MAGRUDER FROM: GORDON STRACHAN SUBJECT: "U.S. News" Feature You probably noticed in this morning's News Summary that there was an analysis on Page 20 of a "U.S. News" feature on the RN and McGovern campaign strategies. The Summary quote RN backers as projecting 337 electoral votes leaning to RN, 27 to McGovern and 174 in doubt, while McGovern backers project 265 leaning to McGovern, 147 leaning to RN, with 126 in doubt. It would be interesting to know the source of these projections from within your organi- zation both in terms of whether it makes sense to release this type of information and what the background is for it. On another matter in the News Summary, you probably should be aware that UPI says some of the 1701 aides indicated Mrs. Mitchell had "other problems" and wasn't disenchanted with the role of her husband. I obviously don't need any report on this story, but you should be aware of the fact that the notation was read by the recipients of the News Summary. GS/jb ADMINISTRATIVELY CONFIDENTIAL June 22, 1972 MEMORANDUM FOR: JEB MAGRUDER FROM: GORDON STRACHAN Two items of considerable interest appeared in the News Summary today. The first concerned the "George" Nixon incident at the General Conference of the African Methodist Episcopal Church. Would you please give me a call concerning this matter. The second concerned the Michigan Supreme Court decision regarding the state's voter registration law. Apparently, the decision will permit the registration of 600,000 voters in Detroit, most of whom are Democrats. I presume this decision is being factored into your assessment of our chances in Michigan. GS/jb ADMINISTRATIVELY CONFIDENTIAL June 20, 1972 MEMORANDUM FOR: JEB MAGRUDER FROM: GORDON STRACHAN You probably noticed Jack Anderson's column on the high expenses incurred by 1701. He will probably blast us each time a report is filed. Are you planning on getting out the fact that you travel coach, use inexpensive rooms, and have some restrictions on luncheon expenses? Just a thought. GS/jb ADMINISTRATIVELY CONFIDENTIAL June 20, 1972 MEMORANDUM FOR: JEB MAGRUDER FROM: GORDON STRACHAN SUBJECT: McGovern Campaign Organization Rick Fore's analysis of the McGovern campaign organization in the California primary was read with considerable interest. Several questions were raised. Basically, the questions are two. First, what does our campaign organization have which is analogous to this McGovern approach? Second, what is our campaign plan to get out the vote? It might be best to respond to these questions by having Rick Fore do the same type of critique of our campaign organization as he did of the McGovern organization. If you have any questions, please do not hesitate to give me a call. It has been requested that your report be submitted by June 23. GS/jb FU - 6/23 ADMINISTRATIVELY CONFIDENTIAL June 16, 1972 MEMORANDUM FOR: JEB MAGRUDER FROM: GORDON STRACHAN SUBJECT: McGovern Biography As you probably noticed in the McGovern biography, there are a few scenes with Senators Aiken and Mundt. It may be that Mr. Mitchell will want to have Mundt and Aiken complain about the use of that footage. Bill Timmons has been advised. Would you let me know of the decision. GS/jb FU - 6/20 ADMINISTRATIVELY CONFIDENTIAL June 15, 1972 MEMORANDUM FOR: JEB MAGRUDER FROM: GORDON STRACHAN You may be interested to know that research has uncovered that there will be a total eclipse of the sun on the day George McGovern may be nominated. As I recall in A Connecticut Yankee in King Arthur's Court, the sun eclipse can be used to distinct political advantage. Just a thought. GS/jb ADMINISTRATIVELY CONFIDENTIAL June 13, 1972 MEMORANDUM FOR: FRED MALEK FROM: GORDON STRACHAN SUBJECT: Older Americans In light of the re-evaluation of the campaign approach to Older Americans, you might want to give special consideration to the RNC Older Americans report. Even if some of the facts are not absolutely correct, which the Domestic Council should be able to confirm, this strikes me as a potentially useful campaign document if packaged more appealingly. GS/jb ADMINISTRATIVELY CONFIDENTIAL June 10, 1972 MEMORANDUM FOR: FRED MALEK FROM: GORDON STRACHAN SUBJECT: Flemming's Idea In a long rambling conversation with Harry Flemming yesterday, he mentioned a "brilliant idea" that he will be developing over the next few weeks. Basically, he is concerned that the campaign doesn't have any field precinct organization. It is his belief that all efforts for the next four and one-half months should be aimed at registration, voter idenification and get out the vote. He feels we have foundation of such an organization within all field directors of the Voter Blocs. The appeal should be changed from addressing campaign literature to par- ticular voter blocs to his three step approach aimed at election day. Obviously, this type of organization is what everybody has been trying to push Flemming and others to establish in the states. It is now clear that such an organization has not been established and so Flemming may take another tack and try and shift the Voter Bloc emphasis. In light of different assessment of the role of Voter Blocs, you may want to be prepared when Flemming starts pushing this idea. On another matter, when will Jerry Jones' Comptroller Report of the California Campaign be ready. The Report can obviously be used as a starting point of the analysis of the California Campaign organization that has been discussed. FU--6/15 GS:car ADMINISTRATIVELY CONFIDENTIAL June 9, 1972 MEMORANDUM FOR: FRED MALEK FROM: GORDON STRACHAN SUBJECT: Older Americans As Bob discussed with you on the telephone yesterday, he is somewhat concerned about the allocation of resources within your voting bloc areas. His parti- cular concern is Older Americans. As we discussed on the telephone, he wants a specific description of the allocation of resources from other campaign divisions to the Older Americans. You men- tioned that you were going to review the entire Older Americans campaign plan. The other report Bob mentioned that he wanted from you concerned the result of your working with Colson on improving the p.r. efforts of his project managers. We had discussed the solution of upgrading Rhatical. You and Chuck might have developed other ideas. Would it be possible to have these reports for Bob by Thursday, June 157 GS/jb FU - 6/15 ADMINISTRATIVELY CONFIDENTIAL June 21, 1972 MEMORANDUM FOR: PAT McKEE FROM: GORDON STRACHAN Have you had any luck replacing the china cup that was unfortunately broken? I truly prized that gift from Chapin and would very much like to have it replaced. GS/jb ADMINISTRATIVELY CONFIDENTIAL June 9, 1972 MEMORANDUM FOR: PAT O'DONNELL FROM: GORDON STRACHAN SUBJECT: Orange County Finance Chairman Request for Staff Speaker Gavin Herbert, Jr., Chairman of the Orange County Finance Committee for the Re-Election of the President, called Bob Haldeman last night to ask if he would speak at a meeting of 50 business leaders and contributors in Orange County on July 6 or 7. Bob had to decline this event, for as you know, he does not accept speaking engagements. Herbert, however, is anxious to get another staff member to speak to this group which would be at the Newport Yacht Club. Herbert suggested Ron Ziegler, but might accept Dwight Chapin. Would you check schedules of staff members, who might possibly be in California during that period in July, and advise Mr. Herbert if we can get a speaker for his event. Gavin Herbert's phone number is 714-833-8880. GS/jb FU - 6/12 June 24, 1972 MEMORANDUM FOR: BART PORTER FROM: GORDON STRACHAN SUBJECT: Flip Wilson There was some discussion about the possibility of Flip Wilson being one of the celebrities for the President. Would you advise me of the status of Flip Wilson. GS:dg ADMINISTRATIVELY CONFIDENTIAL June 12, 1972 MEMORANDUM FOR: THE RECORD FROM: GORDON STRACHAN SUBJECT: Haldeman Meeting with Peter Dailey, Phil Joanou, Bob Taylor on June 2 At 11:30 on June 2 Bob met with the three top men from the November Group (Dailey, Joanou and Taylor) for a two hour discussion of the status of the campaign advertising and the documentary. Dailey opened the meeting by informing Bob that the November Group now consisted of 25 advertising people based in New York with 5 here in the District. Dailey mentioned that the November Group had established its advertising and organi- zational credibility within the campaign and that in his opinion his relationship was smooth and amicable. Dailey mentioned that he planned to control finances on a week by week basis as well as to challenge the developing interpretation of the law that requires the candidate's image and voice in the advertising. Dailey said this was their only hang-up with the law at the moment. Phil Joanou turned the meeting over to Taylor to begin discussion of the creative strategy. Bob had read the creative strategy statement and had been through the large black book outlining their approach. Taylor made the following points: 1) The President'is a man of action; 2) He has long-range vision and a master plan, 3) The President is a man who inherited a mess in 1968, 4) He has courage, decisiveness and dedecation; - 2 - 5) Issues -- Taylor posed the issue of whether the campaign should be run as a "man campaign" or whether as an "issue campaign". Bob indicated that he inclines toward the "man campaign" but believes that the issues should be used to sell a man. He does not believe you can get points only on the merits of the issues. Most ads will not usually involve the President, rather people will be used to tell the President's story. Bob also emphasized that the advertising men should not worry much about selling the President as a warm, lovable human being as this has been tried before, generally unsuccessfully. Rather use China trip pictures and don't become obsessed with personal profiles. Bob also likes the use of video tape rather than film to give an appearance of immediacy. Dailey agreed. The discussion shifted to the basic theme line for the campaign. Nine alternatives were offered. They are: 1) Re-elect the President. Bob mentioned that all the news referrals are to President Nixon which prompted Dailey to mention the second slogan, 2) Re-elect President Nixon. The third is, 3) It's Got to be Nixon. The fourth is, 4) President Nixon - He's Turned It Around. Bob was somewhat positive on this one. 5) Keep It Going, Re&Elect the President. Bob opposed this one because the opposition would use inflation, the War, etc., because "it" is too easily used against us. The sixth suggestion was, 6) President Nixon - Help Him Finish the Job 7) For America's Future Re-Elect the President, while the eighth was 8) AmericanNeeds Nixon or AmericanNeeds President Nixon. Bob believes these are too standard as campaign themes. The ninth suggestion was - 3 - 9) President Nixon - Now More Than Ever which can be abbreviated to Nixon Now. Bob thought these slogans were good and should be considered the top candidate. Taylor next reviewed the research on the campaign theme which was somewhat indecisive. Taylor then shifted to the 60-second TV ads which he showed on boards. The first concerned China and Bob's comments were that: 1) These should be no toast to Mao picture; 2) There should be no picture of drink or toasting with Chou, 3) And there should be no troop review. Rather, the President's handshake with Chou should be emphasized along with the great differences between the countries. Also, footage of the President hard at work. The second ad concerned 1968 problems which Haldeman thought was good. The discussion shifted to the advantage of 60-second## and Dailey mentioned that both networks are pushing the candi- dates toward 5-minute spots because there is an outstanding rate that the networks are preparing for this type of pot. Dailey is not too happy about the 5-minute spots because the issues become rather boring. In any event, Dailey will have both 30-seconds' and ID spots in reserve for use should the negotiations with the networks over the 60s and 5-minute spots change. Bob agreed with Dailey that for the 5-minute spots it would be better to use existing footage and edit it rather than try to create footage. For example, on the environment a 5-minute spot could open with Ruckelshaus, cut to existing Nixon footage with Ruckelshaus' voice over, and then Ruckelshaus close. The next ad concerned bureaucracy. Bob suggested that they might want to use the community disaster like the L.A. earth- quake as well as the West Virginia mine disaster as an example of how the President has streamlined Government. Bob also suggested that on the bureaucracy subject, there would be - 4 - pretty good chance that Connally would be available after the Democratic Convention to do commercials and discuss his role on the Ash Commission. On the Older American ad, Bob suggested that they drop the language on ""take-off fixed incomes" as this would scare older Americans. On the Vietnam ad using the chart of troops in Vietnam, Bob thought that the President's Inauguration should be made more obvious and that the years should be added at the bottom to emphasize the increase in troops pre-RN. The negative ads on McGovern were considered very effective by Bob. The back and forth routine on amnesty, abortion and pot were particularly effective. Bob suggested that other negative ads might want to include McGovern's voice as well as other Democratic comments on McGovern. He thought an especially effective spokesman would be a non-candidate's voice like Mansfield. Generally, Bob thought the types of ads presented were fine and that they make the points necessary. Bob directed Dailey to develop a program to utilize the "Nixon Now" chant for possible use in rallies. Bob also suggested that Dailey obtain some footage of the Polish reception for advertisements in the Chicago area. Although Bob was aware that Chapin did not want to discuss the documentary, Bob asked Chapin to join the group as he wanted to cover the notes that he had made on the documentary materials submitted by Chapin. It was Bob's view that the documentary on Pat Nixon was good, but suggested that there be more footage of the President and Mrs. Nixon together to emphasize the partnership point. He also questioned whether the suggested interview with Mrs. Nixon would be as effective as with a third party who could say better things about her. Concerning The Presidential Years documentary, Bob thought that the theme of a man of thought and planning was too passive and suggested instead the use of courage and leadership, etc., to stimulate interest. - 5 - Concerning the Keogh script, the discussion of the war should make the point that the number of troops was escalating until Richard Nixon became President. The emphasis must be that Vietnam could have been much worse and that they may want to pick up the line that he would be a great President but couldn't get alected, so as to drop the "loser" language. As to the roadblocks, Bob told him that he didn't think they should use the President alone in frustration because it makes him look ineffective. Instead, use the signing ceremony for the eighteen year old vote. There is some excellent footage of a Mexican girl crying that should be used. He also thought that footage of the phone call to the Moon was better than the footage of the President greeting the astronauts. More emphasis should be placed on the vision aspect, that is, so much remains to be done and the continuing challenges, instead of failure, frus- tration and disappointment. SALT should be used not as a solution but as a start. Concerning the documentary, Portrait of a Man, Bob originally thought that it was abhad idea to use anecdotes, insights or reminiscences, but as he read the script he was coming around more to accept that theory. Dwight made the argument that we should at least try a long-term, Paul Keyes-type interview with the President on film as it would be worth the risk and was part of Wolper's suggestion. Bob indicated that it might be possible to do this with the President before the trip to California or out in California. The meeting concluded at 1,30, and after they had left Bob mentioned to me that he did not want to show all the adver- tising to the Ehrlichman political group now but rather wait until further down the line. At that point he would plan on telling them what the campaign advertising is to be and just as a final check against any giant negatives that had not been thought of. ADMINISTRATIVELY CONFIDENTIAL June 20, 1972 MEMORANDUM FOR: HUGH SLOAN FROM: GORDON STRACHAN SUBJECT: Muskie Reluctance to Release Contributors For your files, it might be interesting to note that Muskie refused to release the names of his contributors on his latest campaign swing in California, according to NBC's Nessen. GS/jb ADMINISTRATIVELY CONFIDENTIAL June 16, 1972 MEMORANDUM FOR: VAN SHUMWAY FROM: GORDON STRACHAN SUBJECT: Humphrey California News Release System There has been a good deal of discussion about McGovern's news distribution system with special emphasis on his film crew and pilots to get material to TV stations. However, there is an interesting analysis in this week's National Journal on the Humphrey California news release system. Would you please send me a copy of the news release system established for the Re-Election of the President? CC: Jeb Magruder ADMINISTRATIVELY CONFIDENTIAL June 9, 1972 MEMORANDUM FOR: HUGH SLOAN FROM: GORDON STRACHAN SUBJECT: National Journal Fundraising Article On June 2 I talked with Ken Talmadge about the May 27 National Journal article on campaign financing. Ken mentioned that Secretary Stans had been quite interested in the article also since it violated an agreement which he thought he had with the author. Ken mentioned that Stans would have the article reviewed for possible sources of the leaked information. Could you give me a progress report on this project? CC: Ken Talmadge bcc: Fred Malek GS/jb FU - 6/14 ADMINISTRATIVELY CONFIDENTIAL June 6, 1972 MEMORANDUM FOR: HUGH SLOAN FROM: GORDON STRACHAN Robert Leslie called Bob after he had left with the President for Camp David. Among other things, Mr. Leslie wanted to arrange for contributions to the campaign on behalf of himself and other members of the Marina del Rey, California, Chamber of Commerce. Leslie is familiar with the right names in California, including John Krehbiel, Jack Baldwin, and Fred Russell. Will you or Lang Washburn contact him on behalf of Bob and Secretary Stans? Also, would you advise me of the results of your conversation as Mr. Leslie will be in Washington during the week of June 18 and may discuss his offer with Bob. GS/jb F/U - 6/12 ADMINISTRATIVELY CONFIDENTIAL June 28, 1972 MEMORANDUM FOR: KEN TALMADGE FROM: GORDON STRACHAN SUBJECT: Poll and the Finance Mailing My family recently received a fundraising letter from the Finance Committee for the Re-Election of the President which enclosed an IBM card poll. I would be very interested in seeing this full mailing and would like to know what plans there are for use of the poll. Would you send me the materials and advise me of the status of the project at your earliest convenience? GS/jb FU - 7/6 ADMINISTRATIVELY CONFIDENTIAL June 22, 1972 MEMORANDUM FOR: BOB TEETER FROM: GORDON STRACHAN SUBJECT: Pat Caddell You'll probably notice that McGovern's pollster, Pat Caddell, is quite a talkative individual. Recent news reports that we have seen indicate that he has disclosed the time he is taking the poll. In addition, on CBS AM news yesterday he indicated that the McGovern staff is in the process of deciding priority states for the fall. You should undoubtedly watch the CBS AM news (arrange through Mark Goode's office at Signal) and you will probably be able to receive a substantial amount of intelligence about McGovern and Caddell's plans. In addition to all his past news stories, you may want to watch him, particularly closely in the next several weeks. Needless to say, I assume you will not be talking to anyone in the press. GS/jb FU - 6/27 EYES ONLY June 30, 1972 MEMORANDUM FOR: BILL TIMMONS FROM: GORDON STRACHAN SUBJECT: RNC Convention Bob Haldeman reviewed the Convention materials that were submitted by Peter Dailey. Generally, he thought they were quite good but had four comments: 1) The cut down, pop art version of the flag is not to be used for billboards, placards, and visual displays, etc., 2) Pink paper should not be used for handmade signs or other printed matter; 3) The building banners using the stars are acceptable but not as good as others that could be developed, 4) The blue in the balloons and on the delegates' ribbon is too dark. As we discussed on the telephone, you should check with Don Kendall and BBD&O as to where this material stands. I realize the program may be quite far along. Chapin, correctly I believe, feels that you and he must have the final say over what the RNC produces. CC: Peter Dailey GS/jb

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    This file contains: From Gordon Strachan to Jeb Magruder. RE: U.S. News Feature on McGovern's campaign strategies. 1 pg. [Subject: Campaign] [Memo], 6/27/1972 From Gordon Strachan to Fred Malek. RE: How to approach the "Older American" voters in the campaign. 1 pg. [Subject: Domestic Policy] [Memo], 6/29/1972 From Gordon Strachan to Fred Malek. RE: The need for Republican lawyers for the President. 1 pg. [Subject: Domestic Policy] [Memo], 6/28/1972 From Gordon Strachan to Jeb Magruder. RE: One of the President's campaign strategists quoted as saying, "I would doubt that you'll ever see him out on the stump," and other such political leaks. 1 pg. [Subject: Campaign] [Memo], 6/28/1972 From Gordon Strachan to Jeb Magruder. RE: The "George" Nixon incident at the General Conference of the African Methodist Episcopal Church. 1 pg. [Subject: White House Staff] [Memo], 6/22/1972 From Gordon Strachan to Jeb Magruder. RE: The high expenses incurred by 1701. 1 pg. [Subject: Domestic Policy] [Memo], 6/20/1972 From Gordon Strachan to Jeb Magruder. RE: McGovern's Campaign Organization in the California primary, and the campaign's approach to counteract his efforts. 1 pg. [Subject: Campaign] [Memo], 6/20/1972 From Gordon Strachan to Jeb Magruder. RE: The McGovern Biography, and possible usage of some of the footage. 1 pg. [Subject: Domestic Policy] [Memo], 6/16/1972 From Gordon Strachan to Jeb Magruder. RE: The total eclipse of the sun on the day McGovern may be nominated, and political advatage that the Nixon campaign take advantage of as a result. 1 pg. [Subject: Campaign] [Memo], 6/15/1972 From Gordon Strachan to Fred Malek. RE: The re-evaluation of Nixon's campaign approach to older Americans. 1 pg. [Subject: Campaign] [Memo], 6/13/1972 From Gordon Strachan to Fred Malek. RE: Flemming's campaign ideas to focus on registration, voter identification, and get out the vote for the next four and one-half months. 1 pg. [Subject: Campaign] [Memo], 6/10/1972 From Gordon Strachan to Fred Malek. RE: The allocation of resources within certain voting bloc areas that cater to the older American age group. 1 pg. [Subject: Campaign] [Memo], 6/9/1972 From Gordon Strachan to Pat McKee. RE: The China cup, and whether or not Mr. McKee has had a chance to replace it? 1 pg. [Subject: Personal] [Memo], 6/21/1972 From Gordon Strachan to Pat O'Donnell. RE: The Orange County Finance Chairman Request for Staff Speaker. 1 pg. [Subject: Domestic Policy] [Memo], 6/9/1972 From Gordon Strachan to Bart Porter. RE: The discussion about Flip Wilson, and whether or not he should be one of the celebrities for the President. 1 pg. [Subject: Domestic Policy] [Memo], 6/24/1972 From Gordon Strachan to The Record. RE: Haldeman's meeting with Peter Dailey, Phil Joanou, and Bob Taylor on June 2. 5 pgs. [Subject: Domestic Policy] [Memo], 6/12/1972 From Gordon Strachan to Hugh Sloan. RE: Muskie's reluctance to release the names of contributors on his latest campaign in California. 1 pg. [Subject: Campaign] [Memo], 6/20/1972 From Gordon Strachan to Van Shumway. RE: Humphrey's California News Release System. 1 pg. [Subject: Domestic Policy] [Memo], 6/16/1972 From Gordon Strachan to Hugh Sloan. RE: The National Journal Article on campaign fundraising. 1 pg. [Subject: Campaign] [Memo], 6/9/1972 From Gordon Strachan to Hugh Sloan. RE: Robert Leslie, and his desire to raise money for Nixon's campaign on behalf of himself and the other members of the Marina del Rey, California, Chamber of Commerce. 1 pg. [Subject: Campaign] [Memo], 6/6/1972 From Gordon Strachan to Ken Talmadge. RE: The Poll and Finance Mailing. 1 pg. [Subject: Domestic Policy] [Memo], 6/28/1972 From Gordon Strachan to Bob Teeter. RE: McGovern's pollster, Pat Caddell. 1 pg. [Subject: Campaign] [Memo], 6/22/1972 From Gordon Strachan to Bill Timmons. RE: RNC Convention materials submitted by Peter Dailey along with comments/suggestions. 1 pg. [Subject: Domestic Policy] [Memo], 6/30/1972

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    "ocrText": "Richard Nixon Presidential Library\nContested Materials Collection\nFolder List\nBox Number\nFolder Number\nDocument Date\nNo Date\nSubject\nDocument Type\nDocument Description\n13\n17\n6/27/1972\nCampaign\nMemo\nFrom Gordon Strachan to Jeb Magruder. RE:\nU.S. News Feature on McGovern's campaign\nstrategies. 1 pg.\n13\n17\n6/29/1972\nDomestic Policy\nMemo\nFrom Gordon Strachan to Fred Malek. RE:\nHow to approach the \"Older American\"\nvoters in the campaign. 1 pg.\n13\n17\n6/28/1972\nDomestic Policy\nMemo\nFrom Gordon Strachan to Fred Malek. RE:\nThe need for Republican lawyers for the\nPresident. 1 pg.\n13\n17\n6/28/1972\nCampaign\nMemo\nFrom Gordon Strachan to Jeb Magruder. RE:\nOne of the President's campaign strategists\nquoted as saying, \"I would doubt that you'll\never see him out on the stump,\" and other\nsuch political leaks. 1 pg.\nWednesday, February 16, 2011\nPage 1 of 5\nBox Number\nFolder Number\nDocument Date\nNo Date\nSubject\nDocument Type\nDocument Description\n13\n17\n6/22/1972\nWhite House Staff\nMemo\nFrom Gordon Strachan to Jeb Magruder. RE:\nThe \"George\" Nixon incident at the General\nConference of the African Methodist\nEpiscopal Church. 1 pg.\n13\n17\n6/20/1972\nDomestic Policy\nMemo\nFrom Gordon Strachan to Jeb Magruder. RE:\nThe high expenses incurred by 1701. 1 pg.\n13\n17\n6/20/1972\nCampaign\nMemo\nFrom Gordon Strachan to Jeb Magruder. RE:\nMcGovern's Campaign Organization in the\nCalifornia primary, and the campaign's\napproach to counteract his efforts. 1 pg.\n13\n17\n6/16/1972\nDomestic Policy\nMemo\nFrom Gordon Strachan to Jeb Magruder. RE:\nThe McGovern Biography, and possible\nusage of some of the footage. 1 pg.\n13\n17\n6/15/1972\nCampaign\nMemo\nFrom Gordon Strachan to Jeb Magruder. RE:\nThe total eclipse of the sun on the day\nMcGovern may be nominated, and political\nadvatage that the Nixon campaign take\nadvantage of as a result. 1 pg.\nWednesday, February 16, 2011\nPage 2 of 5\nBox Number\nFolder Number\nDocument Date\nNo Date\nSubject\nDocument Type\nDocument Description\n13\n17\n6/13/1972\nCampaign\nMemo\nFrom Gordon Strachan to Fred Malek. RE:\nThe re-evaluation of Nixon's campaign\napproach to older Americans. 1 pg.\n13\n17\n6/10/1972\nCampaign\nMemo\nFrom Gordon Strachan to Fred Malek. RE:\nFlemming's campaign ideas to focus on\nregistration, voter identification, and get out\nthe vote for the next four and one-half\nmonths. 1 pg.\n13\n17\n6/9/1972\nCampaign\nMemo\nFrom Gordon Strachan to Fred Malek. RE:\nThe allocation of resources within certain\nvoting bloc areas that cater to the older\nAmerican age group. 1 pg.\n13\n17\n6/21/1972\nPersonal\nMemo\nFrom Gordon Strachan to Pat McKee. RE:\nThe China cup, and whether or not Mr.\nMcKee has had a chance to replace it? 1 pg.\n13\n17\n6/9/1972\nDomestic Policy\nMemo\nFrom Gordon Strachan to Pat O'Donnell. RE:\nThe Orange County Finance Chairman\nRequest for Staff Speaker. 1 pg.\nWednesday, February 16, 2011\nPage 3 of 5\nBox Number\nFolder Number\nDocument Date\nNo Date\nSubject\nDocument Type\nDocument Description\n13\n17\n6/24/1972\nDomestic Policy\nMemo\nFrom Gordon Strachan to Bart Porter. RE:\nThe discussion about Flip Wilson, and\nwhether or not he should be one of the\ncelebrities for the President. 1 pg.\n13\n17\n6/12/1972\nDomestic Policy\nMemo\nFrom Gordon Strachan to The Record. RE:\nHaldeman's meeting with Peter Dailey, Phil\nJoanou, and Bob Taylor on June 2.5 pgs.\n13\n17\n6/20/1972\nCampaign\nMemo\nFrom Gordon Strachan to Hugh Sloan. RE:\nMuskie's reluctance to release the names of\ncontributors on his latest campaign in\nCalifornia. 1 pg.\n13\n17\n6/16/1972\nDomestic Policy\nMemo\nFrom Gordon Strachan to Van Shumway.\nRE: Humphrey's California News Release\nSystem. 1 pg.\n13\n17\n6/9/1972\nCampaign\nMemo\nFrom Gordon Strachan to Hugh Sloan. RE:\nThe National Journal Article on campaign\nfundraising. 1 pg.\nWednesday, February 16, 2011\nPage 4 of 5\nBox Number\nFolder Number\nDocument Date\nNo Date\nSubject\nDocument Type\nDocument Description\n13\n17\n6/6/1972\nCampaign\nMemo\nFrom Gordon Strachan to Hugh Sloan. RE:\nRobert Leslie, and his desire to raise money\nfor Nixon's campaign on behalf of himself\nand the other members of the Marina del\nRey, California, Chamber of Commerce. 1 pg.\n13\n17\n6/28/1972\nDomestic Policy\nMemo\nFrom Gordon Strachan to Ken Talmadge.\nRE: The Poll and Finance Mailing. 1 pg.\n13\n17\n6/22/1972\nCampaign\nMemo\nFrom Gordon Strachan to Bob Teeter. RE:\nMcGovern's pollster, Pat Caddell. 1 pg.\n13\n17\n6/30/1972\nDomestic Policy\nMemo\nFrom Gordon Strachan to Bill Timmons. RE:\nRNC Convention materials submitted by\nPeter Dailey along with\ncomments/suggestions. 1 pg.\nWednesday, February 16, 2011\nPage 5 of 5\nDOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]\nDOCUMENT\nDOCUMENT\nNUMBER\nTYPE\nSUBJECT/TITLE OR CORRESPONDENTS\nDATE\nRESTRICTION\nNO WITHDRAWN ITEMS\nFILE GROUP TITLE\nBOX NUMBER\nH.R. HALDEMAN\n238\nFOLDER TITLE\nSTRACHAN CHRON M-Z JUNE 1972\nRESTRICTION CODES\nA. Release would violate a Federal statute or Agency Policy.\nE. Release would disclose trade secrets or confidential commercial or\nB. National security classified Information.\nfinancial information.\nC. Pending or approved claim that release would violate an individual's\nF. Release would disclose investigatory information compiled for law\nrights.\nenforcement purposes.\nD. Release would constitute a clearly unwarranted invasion of privacy\nG. Withdrawn and return private and personal material.\nor a libel of a living person.\nH. Withdrawn and returned non-historical material.\nNATIONAL ARCHIVES AND RECORDS ADMINISTRATION\nNA FORM 1421 (4-85)\nPresidential Materials Review Board\nReview on Contested Documents\nCollection: H. R. Haldeman\nBox Number: 238\nFolder:\nStrachan Chron-M-Z June 1972\nDocument\nDisposition\n116\nReturn\nPrivate/Politicalm{m), STRACHAN TO MALEIC, 6/29/72\n117\nReturn\nPrivate/PoliticalÉm0, STRACHAH TO MALEK, 6/28/72\n118\nReturn\nPrivate/PoliticalmRm0) STRACHAN TO MAGIUDER 6/28/72\n119\nReturn\nPrivate/PoliticalMEm), STRACHAN TO MAGRUDER, 6/27/72\n120\nReturn\nPrivate/Political mtm), STRACHAN 70 MAGRUDER, 6/22/72\n121\nReturn\nPrivate/Political MEMO, STRACHAN TD MACRUDER, 6/20/72\n122\nReturn\nPrivate/Political MEm), STRACHAN TO MAGRUDER, 6/20/72\n123\nRetain\nOpen\n124\nReturn\nPrivate/Political mEm) STRACHAN TO MAGRHDER, 6/16/72\n125\nReturn\nPrivate/Politicalth Im). STRACHAN D MAGRADER 6/15/72\n126\nReturn\nPrivate/Politicalmitmo, STRACHAN TO MALEK, 6/13/72\n127\nRetain\nOpen\n128\nReturn\nPrivate/Political mEm), STRACHAN TO MALEK, 6/10/72\n129\nRetain\nOpen\n130\nReturn\nPrivate/PoliticalmEm)) STRACHAN TO MALEK, 6/9/72\n131\nRetain\nOpen\n132\nRetain\nOpen\n133\nReturn\nPrivate/Personalmõm), STRACHAN TD MCICRE, 6/21/72\n134\nRetain\nOpen\n135\nReturn\nPrivate/Politicalm[m), STRACHAN is 6/9/72\n136\nRetain\nOpen\n137\nRetain\nOpen\n138\nReturn\nPrivate/PoliticalmÊm)) STRACHAM TO DORTEN, 6/24/72\n139\nRetain\nOpen\nPresidential Materials Review Board\nReview on Contested Documents\nCollection: H. R. Haldeman\nBox Number: 238\n140\nRetain\nOpen\n141\nRetain\nOpen\n142\nRetain\nOpen\n143\nRetain\nOpen\n144\nRetain\nOpen\n145\nSTRACHAN TO THE RECORD, 6/12/72\nReturn\n146\nRetain\nOpen\n147\nRetain\nOpen\n148\nReturn\nPrivate/Politicalm&m), STRACHAM TO SLOAN, 6/20/72\n149\nReturn\nPrivate/PoliticalmEm), STRACHAN TO SHUMWAY, 6/10/72\n150\nReturn\nPrivate/PoliticalmEm STRACHAN TO SWAH, 6/9/72\n151\nReturn\nPrivate/Politicalmm), STRACHAN TO SLOAN, 6/6/72\n152\nRetain\nOpen\n153\nRetain\nOpen\n154\nReturn\nPrivate/PoliticalMEm0 STRACHAM TD TIMMONS, 6/30/72\n155\nReturn\nPrivate/PoliticalmEm) STRACHAN TO TALMAOGE, 6/28/72\n156\nReturn\nPrivate/Political mm), STRACHAN TO TRETER, 6/22/72\n157\nRetain\nOpen\n158\nRetain\nOpen\n159\nRetain\nOpen\nADMINISTRATIVELY CONFIDENTIAL\nJune 29, 1972\nMEMORANDUM FOR:\nFRED MALEK\nFROM:\nGORDON STRACHAN\nA review of general matters pending indicate two areas\nthat Bob may still be expecting something from you.\nFirst is the entire Older American program. I know you\ntalked with Bob about this and have submitted a couple\nof brief memoranda. When you talked with Bob directly,\ndid you get the impression that there should be a more\nsubstantial review of the entire Older American approach\nin the campaign?\nWhatever happened to your memorandum analyzing the Colson\np.r. outfit? I realize that you and Howard moved Rhatican\nquickly into position, but was there something else that\nyou were going to bring Bob up to speed on?\nGS/jb\nH - FU - 7/7\nADMINISTRATIVELY CONFIDENTIAL\nJune 28, 1972\nMEMORANDUM FOR:\nFRED MALEK\nFROM:\nGORDON STRACHAN\nSUBJECT:\nLawyers for the President\nI noticed Chuck Colson's recent memorandum to you\nindicating surprise that Covington & Burling and\nArnold & Porter were represented on your Lawyers for\nNixon Committee. I couldn't agree with him more.\nLaw firms are notoriously political so why reward\narch enemies? There also happens to be surprisingly\ndistinguished group of Republican lawyers who should\nhave the honor of serving on this Committee. We should\nnot rely on the two big, powerful (Democratic) firms\nin Washington and several unknown firms that are rela-\ntively small time. I just Mon't see the advantage to\nhaving Oregon, Massachusetts and Washington lawyers.\nThe legal clout today is exercised on Wall Street, in\nChicago, Dallas and Los Angeles. All of those cities\nare crucial to us in November.\nSo much for my interjection in your business.\nGS/jb\nADMINISTRATIVELY CONFIDENTIAL\nJune 28, 1972\nMEMORANDUM FOR:\nJEB MAGRUDER\nFROM:\nGORDON STRACHAN\nSUBJECT:\nPolitical Leak\nSomeone is talking increasingly over at 1701 because\nas you probably noticed on page 12 of this morning's\nNews Summary, one of the President's campaign strategists\nis quoted as saying, \"I would doubt that you'll see him\nout on the stump. I don't think he'll have the time.\"\nAs you know, there is considerable discussion about what\nthe President should do during the campaign, however,\nno one has suggested that the line \"I don't think he'll\nhave the time\" is the correct one. Would you please let\nus know who is pushing this line out?\nCC: Fred Malek\nGS/jb\nFU - 7/6\nADMINISTRATIVELY CONFIDENTIAL\nJune 27, 1972\nMEMORANDUM FOR:\nJEB MAGRUDER\nFROM:\nGORDON STRACHAN\nSUBJECT:\n\"U.S. News\" Feature\nYou probably noticed in this morning's News Summary that\nthere was an analysis on Page 20 of a \"U.S. News\" feature\non the RN and McGovern campaign strategies. The Summary\nquote RN backers as projecting 337 electoral votes leaning\nto RN, 27 to McGovern and 174 in doubt, while McGovern\nbackers project 265 leaning to McGovern, 147 leaning to\nRN, with 126 in doubt. It would be interesting to know\nthe source of these projections from within your organi-\nzation both in terms of whether it makes sense to release\nthis type of information and what the background is for it.\nOn another matter in the News Summary, you probably should\nbe aware that UPI says some of the 1701 aides indicated\nMrs. Mitchell had \"other problems\" and wasn't disenchanted\nwith the role of her husband. I obviously don't need any\nreport on this story, but you should be aware of the fact\nthat the notation was read by the recipients of the News\nSummary.\nGS/jb\nADMINISTRATIVELY CONFIDENTIAL\nJune 22, 1972\nMEMORANDUM FOR:\nJEB MAGRUDER\nFROM:\nGORDON STRACHAN\nTwo items of considerable interest appeared in the News\nSummary today. The first concerned the \"George\" Nixon\nincident at the General Conference of the African Methodist\nEpiscopal Church. Would you please give me a call concerning\nthis matter.\nThe second concerned the Michigan Supreme Court decision\nregarding the state's voter registration law. Apparently,\nthe decision will permit the registration of 600,000 voters\nin Detroit, most of whom are Democrats. I presume this\ndecision is being factored into your assessment of our\nchances in Michigan.\nGS/jb\nADMINISTRATIVELY CONFIDENTIAL\nJune 20, 1972\nMEMORANDUM FOR:\nJEB MAGRUDER\nFROM:\nGORDON STRACHAN\nYou probably noticed Jack Anderson's column on the high\nexpenses incurred by 1701. He will probably blast us\neach time a report is filed. Are you planning on getting\nout the fact that you travel coach, use inexpensive rooms,\nand have some restrictions on luncheon expenses?\nJust a thought.\nGS/jb\nADMINISTRATIVELY CONFIDENTIAL\nJune 20, 1972\nMEMORANDUM FOR:\nJEB MAGRUDER\nFROM:\nGORDON STRACHAN\nSUBJECT:\nMcGovern Campaign Organization\nRick Fore's analysis of the McGovern campaign organization\nin the California primary was read with considerable interest.\nSeveral questions were raised. Basically, the questions are\ntwo. First, what does our campaign organization have which\nis analogous to this McGovern approach? Second, what is our\ncampaign plan to get out the vote?\nIt might be best to respond to these questions by having\nRick Fore do the same type of critique of our campaign\norganization as he did of the McGovern organization.\nIf you have any questions, please do not hesitate to give\nme a call.\nIt has been requested that your report be submitted by\nJune 23.\nGS/jb\nFU - 6/23\nADMINISTRATIVELY CONFIDENTIAL\nJune 16, 1972\nMEMORANDUM FOR:\nJEB MAGRUDER\nFROM:\nGORDON STRACHAN\nSUBJECT:\nMcGovern Biography\nAs you probably noticed in the McGovern biography, there\nare a few scenes with Senators Aiken and Mundt. It may\nbe that Mr. Mitchell will want to have Mundt and Aiken\ncomplain about the use of that footage.\nBill Timmons has been advised.\nWould you let me know of the decision.\nGS/jb\nFU - 6/20\nADMINISTRATIVELY CONFIDENTIAL\nJune 15, 1972\nMEMORANDUM FOR:\nJEB MAGRUDER\nFROM:\nGORDON STRACHAN\nYou may be interested to know that research has uncovered\nthat there will be a total eclipse of the sun on the day\nGeorge McGovern may be nominated. As I recall in\nA Connecticut Yankee in King Arthur's Court, the sun\neclipse can be used to distinct political advantage.\nJust a thought.\nGS/jb\nADMINISTRATIVELY CONFIDENTIAL\nJune 13, 1972\nMEMORANDUM FOR:\nFRED MALEK\nFROM:\nGORDON STRACHAN\nSUBJECT:\nOlder Americans\nIn light of the re-evaluation of the campaign approach\nto Older Americans, you might want to give special\nconsideration to the RNC Older Americans report. Even\nif some of the facts are not absolutely correct, which\nthe Domestic Council should be able to confirm, this\nstrikes me as a potentially useful campaign document if\npackaged more appealingly.\nGS/jb\nADMINISTRATIVELY CONFIDENTIAL\nJune 10, 1972\nMEMORANDUM FOR:\nFRED MALEK\nFROM:\nGORDON STRACHAN\nSUBJECT:\nFlemming's Idea\nIn a long rambling conversation with Harry Flemming\nyesterday, he mentioned a \"brilliant idea\" that he\nwill be developing over the next few weeks. Basically,\nhe is concerned that the campaign doesn't have any field\nprecinct organization. It is his belief that all efforts\nfor the next four and one-half months should be aimed at\nregistration, voter idenification and get out the vote.\nHe feels we have foundation of such an organization\nwithin all field directors of the Voter Blocs. The appeal\nshould be changed from addressing campaign literature to par-\nticular voter blocs to his three step approach aimed at\nelection day.\nObviously, this type of organization is what everybody\nhas been trying to push Flemming and others to establish\nin the states. It is now clear that such an organization\nhas not been established and so Flemming may take another\ntack and try and shift the Voter Bloc emphasis. In light\nof different assessment of the role of Voter Blocs, you\nmay want to be prepared when Flemming starts pushing this\nidea.\nOn another matter, when will Jerry Jones' Comptroller Report\nof the California Campaign be ready. The Report can\nobviously be used as a starting point of the analysis of\nthe California Campaign organization that has been discussed.\nFU--6/15\nGS:car\nADMINISTRATIVELY CONFIDENTIAL\nJune 9, 1972\nMEMORANDUM FOR:\nFRED MALEK\nFROM:\nGORDON STRACHAN\nSUBJECT:\nOlder Americans\nAs Bob discussed with you on the telephone yesterday,\nhe is somewhat concerned about the allocation of\nresources within your voting bloc areas. His parti-\ncular concern is Older Americans.\nAs we discussed on the telephone, he wants a specific\ndescription of the allocation of resources from other\ncampaign divisions to the Older Americans. You men-\ntioned that you were going to review the entire Older\nAmericans campaign plan.\nThe other report Bob mentioned that he wanted from you\nconcerned the result of your working with Colson on\nimproving the p.r. efforts of his project managers.\nWe had discussed the solution of upgrading Rhatical.\nYou and Chuck might have developed other ideas.\nWould it be possible to have these reports for Bob by\nThursday, June 157\nGS/jb\nFU - 6/15\nADMINISTRATIVELY CONFIDENTIAL\nJune 21, 1972\nMEMORANDUM FOR:\nPAT McKEE\nFROM:\nGORDON STRACHAN\nHave you had any luck replacing the china cup that was\nunfortunately broken? I truly prized that gift from\nChapin and would very much like to have it replaced.\nGS/jb\nADMINISTRATIVELY CONFIDENTIAL\nJune 9, 1972\nMEMORANDUM FOR:\nPAT O'DONNELL\nFROM:\nGORDON STRACHAN\nSUBJECT:\nOrange County Finance Chairman\nRequest for Staff Speaker\nGavin Herbert, Jr., Chairman of the Orange County Finance\nCommittee for the Re-Election of the President, called Bob\nHaldeman last night to ask if he would speak at a meeting\nof 50 business leaders and contributors in Orange County\non July 6 or 7. Bob had to decline this event, for as you\nknow, he does not accept speaking engagements. Herbert,\nhowever, is anxious to get another staff member to speak\nto this group which would be at the Newport Yacht Club.\nHerbert suggested Ron Ziegler, but might accept Dwight\nChapin. Would you check schedules of staff members, who\nmight possibly be in California during that period in July,\nand advise Mr. Herbert if we can get a speaker for his event.\nGavin Herbert's phone number is 714-833-8880.\nGS/jb\nFU - 6/12\nJune 24, 1972\nMEMORANDUM FOR:\nBART PORTER\nFROM:\nGORDON STRACHAN\nSUBJECT:\nFlip Wilson\nThere was some discussion about the possibility of Flip\nWilson being one of the celebrities for the President.\nWould you advise me of the status of Flip Wilson.\nGS:dg\nADMINISTRATIVELY CONFIDENTIAL\nJune 12, 1972\nMEMORANDUM FOR:\nTHE RECORD\nFROM:\nGORDON STRACHAN\nSUBJECT:\nHaldeman Meeting with\nPeter Dailey, Phil Joanou,\nBob Taylor on June 2\nAt 11:30 on June 2 Bob met with the three top men from the\nNovember Group (Dailey, Joanou and Taylor) for a two hour\ndiscussion of the status of the campaign advertising and\nthe documentary.\nDailey opened the meeting by informing Bob that the November\nGroup now consisted of 25 advertising people based in New\nYork with 5 here in the District. Dailey mentioned that the\nNovember Group had established its advertising and organi-\nzational credibility within the campaign and that in his\nopinion his relationship was smooth and amicable.\nDailey mentioned that he planned to control finances on a\nweek by week basis as well as to challenge the developing\ninterpretation of the law that requires the candidate's\nimage and voice in the advertising. Dailey said this was\ntheir only hang-up with the law at the moment.\nPhil Joanou turned the meeting over to Taylor to begin\ndiscussion of the creative strategy. Bob had read the\ncreative strategy statement and had been through the large\nblack book outlining their approach. Taylor made the\nfollowing points:\n1) The President'is a man of action;\n2) He has long-range vision and a master plan,\n3) The President is a man who inherited a mess in 1968,\n4) He has courage, decisiveness and dedecation;\n- 2 -\n5) Issues -- Taylor posed the issue of whether the\ncampaign should be run as a \"man campaign\" or whether as\nan \"issue campaign\". Bob indicated that he inclines toward\nthe \"man campaign\" but believes that the issues should be\nused to sell a man. He does not believe you can get points\nonly on the merits of the issues.\nMost ads will not usually involve the President, rather people\nwill be used to tell the President's story.\nBob also emphasized that the advertising men should not worry\nmuch about selling the President as a warm, lovable human being\nas this has been tried before, generally unsuccessfully.\nRather use China trip pictures and don't become obsessed with\npersonal profiles.\nBob also likes the use of video tape rather than film to give\nan appearance of immediacy. Dailey agreed.\nThe discussion shifted to the basic theme line for the campaign.\nNine alternatives were offered. They are:\n1) Re-elect the President. Bob mentioned that all the\nnews referrals are to President Nixon which prompted Dailey\nto mention the second slogan,\n2) Re-elect President Nixon. The third is,\n3) It's Got to be Nixon. The fourth is,\n4) President Nixon - He's Turned It Around. Bob was\nsomewhat positive on this one.\n5) Keep It Going, Re&Elect the President. Bob opposed\nthis one because the opposition would use inflation, the War,\netc., because \"it\" is too easily used against us. The sixth\nsuggestion was,\n6) President Nixon - Help Him Finish the Job\n7) For America's Future Re-Elect the President, while\nthe eighth was\n8) AmericanNeeds Nixon or AmericanNeeds President Nixon.\nBob believes these are too standard as campaign themes. The\nninth suggestion was\n- 3 -\n9) President Nixon - Now More Than Ever which can be\nabbreviated to Nixon Now. Bob thought these slogans were\ngood and should be considered the top candidate.\nTaylor next reviewed the research on the campaign theme\nwhich was somewhat indecisive.\nTaylor then shifted to the 60-second TV ads which he showed\non boards. The first concerned China and Bob's comments\nwere that:\n1) These should be no toast to Mao picture;\n2) There should be no picture of drink or toasting\nwith Chou,\n3) And there should be no troop review. Rather, the\nPresident's handshake with Chou should be emphasized along\nwith the great differences between the countries. Also,\nfootage of the President hard at work.\nThe second ad concerned 1968 problems which Haldeman thought\nwas good.\nThe discussion shifted to the advantage of 60-second## and\nDailey mentioned that both networks are pushing the candi-\ndates toward 5-minute spots because there is an outstanding\nrate that the networks are preparing for this type of pot.\nDailey is not too happy about the 5-minute spots because\nthe issues become rather boring. In any event, Dailey will\nhave both 30-seconds' and ID spots in reserve for use should\nthe negotiations with the networks over the 60s and 5-minute\nspots change. Bob agreed with Dailey that for the 5-minute\nspots it would be better to use existing footage and edit it\nrather than try to create footage. For example, on the\nenvironment a 5-minute spot could open with Ruckelshaus, cut\nto existing Nixon footage with Ruckelshaus' voice over, and\nthen Ruckelshaus close.\nThe next ad concerned bureaucracy. Bob suggested that they\nmight want to use the community disaster like the L.A. earth-\nquake as well as the West Virginia mine disaster as an example\nof how the President has streamlined Government. Bob also\nsuggested that on the bureaucracy subject, there would be\n- 4 -\npretty good chance that Connally would be available after\nthe Democratic Convention to do commercials and discuss\nhis role on the Ash Commission.\nOn the Older American ad, Bob suggested that they drop the\nlanguage on \"\"take-off fixed incomes\" as this would scare\nolder Americans.\nOn the Vietnam ad using the chart of troops in Vietnam, Bob\nthought that the President's Inauguration should be made\nmore obvious and that the years should be added at the\nbottom to emphasize the increase in troops pre-RN.\nThe negative ads on McGovern were considered very effective\nby Bob. The back and forth routine on amnesty, abortion and\npot were particularly effective. Bob suggested that other\nnegative ads might want to include McGovern's voice as well\nas other Democratic comments on McGovern. He thought an\nespecially effective spokesman would be a non-candidate's\nvoice like Mansfield.\nGenerally, Bob thought the types of ads presented were fine\nand that they make the points necessary. Bob directed Dailey\nto develop a program to utilize the \"Nixon Now\" chant for\npossible use in rallies.\nBob also suggested that Dailey obtain some footage of the\nPolish reception for advertisements in the Chicago area.\nAlthough Bob was aware that Chapin did not want to discuss\nthe documentary, Bob asked Chapin to join the group as he\nwanted to cover the notes that he had made on the documentary\nmaterials submitted by Chapin. It was Bob's view that the\ndocumentary on Pat Nixon was good, but suggested that there\nbe more footage of the President and Mrs. Nixon together to\nemphasize the partnership point. He also questioned whether\nthe suggested interview with Mrs. Nixon would be as effective\nas with a third party who could say better things about her.\nConcerning The Presidential Years documentary, Bob thought\nthat the theme of a man of thought and planning was too passive\nand suggested instead the use of courage and leadership, etc.,\nto stimulate interest.\n- 5 -\nConcerning the Keogh script, the discussion of the war\nshould make the point that the number of troops was\nescalating until Richard Nixon became President. The\nemphasis must be that Vietnam could have been much worse\nand that they may want to pick up the line that he would\nbe a great President but couldn't get alected, so as to\ndrop the \"loser\" language.\nAs to the roadblocks, Bob told him that he didn't think\nthey should use the President alone in frustration because\nit makes him look ineffective. Instead, use the signing\nceremony for the eighteen year old vote. There is some\nexcellent footage of a Mexican girl crying that should be\nused. He also thought that footage of the phone call to\nthe Moon was better than the footage of the President\ngreeting the astronauts. More emphasis should be placed\non the vision aspect, that is, so much remains to be done\nand the continuing challenges, instead of failure, frus-\ntration and disappointment. SALT should be used not as a\nsolution but as a start.\nConcerning the documentary, Portrait of a Man, Bob originally\nthought that it was abhad idea to use anecdotes, insights or\nreminiscences, but as he read the script he was coming around\nmore to accept that theory. Dwight made the argument that\nwe should at least try a long-term, Paul Keyes-type interview\nwith the President on film as it would be worth the risk and\nwas part of Wolper's suggestion. Bob indicated that it might\nbe possible to do this with the President before the trip to\nCalifornia or out in California.\nThe meeting concluded at 1,30, and after they had left Bob\nmentioned to me that he did not want to show all the adver-\ntising to the Ehrlichman political group now but rather\nwait until further down the line. At that point he would\nplan on telling them what the campaign advertising is to\nbe and just as a final check against any giant negatives\nthat had not been thought of.\nADMINISTRATIVELY CONFIDENTIAL\nJune 20, 1972\nMEMORANDUM FOR:\nHUGH SLOAN\nFROM:\nGORDON STRACHAN\nSUBJECT:\nMuskie Reluctance to\nRelease Contributors\nFor your files, it might be interesting to note that\nMuskie refused to release the names of his contributors\non his latest campaign swing in California, according\nto NBC's Nessen.\nGS/jb\nADMINISTRATIVELY CONFIDENTIAL\nJune 16, 1972\nMEMORANDUM FOR:\nVAN SHUMWAY\nFROM:\nGORDON STRACHAN\nSUBJECT:\nHumphrey California News\nRelease System\nThere has been a good deal of discussion about McGovern's\nnews distribution system with special emphasis on his\nfilm crew and pilots to get material to TV stations.\nHowever, there is an interesting analysis in this week's\nNational Journal on the Humphrey California news release\nsystem. Would you please send me a copy of the news\nrelease system established for the Re-Election of the\nPresident?\nCC: Jeb Magruder\nADMINISTRATIVELY CONFIDENTIAL\nJune 9, 1972\nMEMORANDUM FOR:\nHUGH SLOAN\nFROM:\nGORDON STRACHAN\nSUBJECT:\nNational Journal Fundraising\nArticle\nOn June 2 I talked with Ken Talmadge about the May 27\nNational Journal article on campaign financing. Ken\nmentioned that Secretary Stans had been quite interested\nin the article also since it violated an agreement which\nhe thought he had with the author. Ken mentioned that\nStans would have the article reviewed for possible sources\nof the leaked information.\nCould you give me a progress report on this project?\nCC: Ken Talmadge\nbcc: Fred Malek\nGS/jb\nFU - 6/14\nADMINISTRATIVELY CONFIDENTIAL\nJune 6, 1972\nMEMORANDUM FOR:\nHUGH SLOAN\nFROM:\nGORDON STRACHAN\nRobert Leslie called Bob after he had left with the\nPresident for Camp David. Among other things, Mr. Leslie\nwanted to arrange for contributions to the campaign on\nbehalf of himself and other members of the Marina del Rey,\nCalifornia, Chamber of Commerce. Leslie is familiar with\nthe right names in California, including John Krehbiel,\nJack Baldwin, and Fred Russell. Will you or Lang Washburn\ncontact him on behalf of Bob and Secretary Stans?\nAlso, would you advise me of the results of your conversation\nas Mr. Leslie will be in Washington during the week of\nJune 18 and may discuss his offer with Bob.\nGS/jb\nF/U - 6/12\nADMINISTRATIVELY CONFIDENTIAL\nJune 28, 1972\nMEMORANDUM FOR:\nKEN TALMADGE\nFROM:\nGORDON STRACHAN\nSUBJECT:\nPoll and the Finance Mailing\nMy family recently received a fundraising letter from\nthe Finance Committee for the Re-Election of the President\nwhich enclosed an IBM card poll. I would be very interested\nin seeing this full mailing and would like to know what\nplans there are for use of the poll. Would you send me the\nmaterials and advise me of the status of the project at\nyour earliest convenience?\nGS/jb\nFU - 7/6\nADMINISTRATIVELY CONFIDENTIAL\nJune 22, 1972\nMEMORANDUM FOR:\nBOB TEETER\nFROM:\nGORDON STRACHAN\nSUBJECT:\nPat Caddell\nYou'll probably notice that McGovern's pollster, Pat Caddell,\nis quite a talkative individual. Recent news reports that we\nhave seen indicate that he has disclosed the time he is taking\nthe poll. In addition, on CBS AM news yesterday he indicated\nthat the McGovern staff is in the process of deciding priority\nstates for the fall. You should undoubtedly watch the CBS AM\nnews (arrange through Mark Goode's office at Signal) and you\nwill probably be able to receive a substantial amount of\nintelligence about McGovern and Caddell's plans. In addition\nto all his past news stories, you may want to watch him,\nparticularly closely in the next several weeks. Needless to\nsay, I assume you will not be talking to anyone in the press.\nGS/jb\nFU - 6/27\nEYES ONLY\nJune 30, 1972\nMEMORANDUM FOR:\nBILL TIMMONS\nFROM:\nGORDON STRACHAN\nSUBJECT:\nRNC Convention\nBob Haldeman reviewed the Convention materials that were\nsubmitted by Peter Dailey. Generally, he thought they\nwere quite good but had four comments:\n1) The cut down, pop art version of the flag is not\nto be used for billboards, placards, and visual displays,\netc.,\n2) Pink paper should not be used for handmade signs\nor other printed matter;\n3) The building banners using the stars are acceptable\nbut not as good as others that could be developed,\n4) The blue in the balloons and on the delegates'\nribbon is too dark.\nAs we discussed on the telephone, you should check with\nDon Kendall and BBD&O as to where this material stands.\nI realize the program may be quite far along. Chapin,\ncorrectly I believe, feels that you and he must have the\nfinal say over what the RNC produces.\nCC: Peter Dailey\nGS/jb"
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