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This file contains:
From Chapin to Strachan. RE: viewing documentaries on RN and PN. 1 pg. [Subject: Campaign] [Memo], 7/28/1972
From Sedam to Hon. MacGregor. RE: Common Cause vs. TRW, Inc. 19 pgs. [Subject: Campaign] [Memo], 7/18/1972
From Sedam to Hon. MacGregor. RE: residency of college students for voting purposes. 3 pgs. [Subject: Campaign] [Memo], 7/24/1972
From MacGregor to Klein. RE: convention communications plan. 1 pg. [Subject: Campaign] [Memo], 7/27/1972
Author unknown. RE: concerns between members of the re-election committee. 1 pg. [Subject: Campaign] [Other Document], 7/26/1972
From Shumway to Hon. MacGregor. RE: interview requests. 3 pgs. [Subject: Campaign] [Memo], 7/10/1972
From Magruder to Hon. MacGregor. RE: plans for the week. 2 pgs. [Subject: Campaign] [Memo], 7/8/1972
From Magruder and Malek to Hon. MacGregor. RE: advance assistant. 1 pg. [Subject: Campaign] [Memo], 7/10/1972
Article, "Grass-Roots Drive is Outlined by GOP" by Lou Cannon for Washington Post. 1 pg. [Subject: Campaign] [Newspaper], no date
Author unknown. RE: decision on call from Ann Armstrong's office. 2 pgs. [Subject: Campaign] [Memo], 7/18/1972
From Strachan to follow up. RE: Campaign Kick-Off memos. 16 pgs. [Subject: Campaign] [Memo], 7/10/1972
Author unknown. RE: necessary memos and their recipients. 1 pg. [Subject: Campaign] [Other Document], 7/17/1972
From MacGregor to unknown. RE: draft of letter to State Chairman. 1 pg. [Subject: Campaign] [Letter], no date
From Odle to Hon. MacGregor. RE: weekly report. 8 pgs. [Subject: Campaign] [Memo], 7/7/1972
From Magruder to Strachan. RE: strategy meeting, not yet approved. 5 pgs. [Subject: Campaign] [Memo], 6/30/1972
From Odle to Hon. MacGregor. RE: weekly report. 15 pgs. [Subject: Campaign] [Memo], 7/14/1972
From Reisner to Strachan. RE: copy of memo and attached book that went to MacGregor. 2 pgs. [Subject: Campaign] [Memo], 7/19/1972
From Odle to Hon. MacGregor. RE: weekly report. 12 pgs. [Subject: Campaign] [Memo], 7/21/1972
From Odle to Melencamp. RE: White House Processing of Campaign Mail. 3 pgs. [Subject: Campaign] [Memo], 7/27/1972
From Chotiner to Armstrong. RE: "Welcome to Campaign '72" montage. 1 pg. [Subject: Campaign] [Letter], 7/5/1972
From Chotiner to Haldeman. RE: challenging McGovern's charge about contributions received. 1 pg. [Subject: Campaign] [Memo], 7/5/1972
From Morgan to MacGregor. RE: September Mailing Copy Points. 7 pgs. [Subject: Campaign] [Memo], 7/27/1972
From Malek to Strachan. RE: the youth vote memo. 6 pgs. [Subject: Campaign] [Memo], 7/17/1972
From Strachan to Haldeman. RE: campaign slogan from Garment. 2 pgs. [Subject: Campaign] [Memo], 7/8/1972
Author unknown. RE: convention rules. 1 pg. [Subject: Campaign] [Other Document], no date
Scholar Source Context
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26146004
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WHSF: Contested, 34-7
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26146004
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WHSF: Contested, 34-7
description
This file contains:
From Chapin to Strachan. RE: viewing documentaries on RN and PN. 1 pg. [Subject: Campaign] [Memo], 7/28/1972
From Sedam to Hon. MacGregor. RE: Common Cause vs. TRW, Inc. 19 pgs. [Subject: Campaign] [Memo], 7/18/1972
From Sedam to Hon. MacGregor. RE: residency of college students for voting purposes. 3 pgs. [Subject: Campaign] [Memo], 7/24/1972
From MacGregor to Klein. RE: convention communications plan. 1 pg. [Subject: Campaign] [Memo], 7/27/1972
Author unknown. RE: concerns between members of the re-election committee. 1 pg. [Subject: Campaign] [Other Document], 7/26/1972
From Shumway to Hon. MacGregor. RE: interview requests. 3 pgs. [Subject: Campaign] [Memo], 7/10/1972
From Magruder to Hon. MacGregor. RE: plans for the week. 2 pgs. [Subject: Campaign] [Memo], 7/8/1972
From Magruder and Malek to Hon. MacGregor. RE: advance assistant. 1 pg. [Subject: Campaign] [Memo], 7/10/1972
Article, "Grass-Roots Drive is Outlined by GOP" by Lou Cannon for Washington Post. 1 pg. [Subject: Campaign] [Newspaper], no date
Author unknown. RE: decision on call from Ann Armstrong's office. 2 pgs. [Subject: Campaign] [Memo], 7/18/1972
From Strachan to follow up. RE: Campaign Kick-Off memos. 16 pgs. [Subject: Campaign] [Memo], 7/10/1972
Author unknown. RE: necessary memos and their recipients. 1 pg. [Subject: Campaign] [Other Document], 7/17/1972
From MacGregor to unknown. RE: draft of letter to State Chairman. 1 pg. [Subject: Campaign] [Letter], no date
From Odle to Hon. MacGregor. RE: weekly report. 8 pgs. [Subject: Campaign] [Memo], 7/7/1972
From Magruder to Strachan. RE: strategy meeting, not yet approved. 5 pgs. [Subject: Campaign] [Memo], 6/30/1972
From Odle to Hon. MacGregor. RE: weekly report. 15 pgs. [Subject: Campaign] [Memo], 7/14/1972
From Reisner to Strachan. RE: copy of memo and attached book that went to MacGregor. 2 pgs. [Subject: Campaign] [Memo], 7/19/1972
From Odle to Hon. MacGregor. RE: weekly report. 12 pgs. [Subject: Campaign] [Memo], 7/21/1972
From Odle to Melencamp. RE: White House Processing of Campaign Mail. 3 pgs. [Subject: Campaign] [Memo], 7/27/1972
From Chotiner to Armstrong. RE: "Welcome to Campaign '72" montage. 1 pg. [Subject: Campaign] [Letter], 7/5/1972
From Chotiner to Haldeman. RE: challenging McGovern's charge about contributions received. 1 pg. [Subject: Campaign] [Memo], 7/5/1972
From Morgan to MacGregor. RE: September Mailing Copy Points. 7 pgs. [Subject: Campaign] [Memo], 7/27/1972
From Malek to Strachan. RE: the youth vote memo. 6 pgs. [Subject: Campaign] [Memo], 7/17/1972
From Strachan to Haldeman. RE: campaign slogan from Garment. 2 pgs. [Subject: Campaign] [Memo], 7/8/1972
Author unknown. RE: convention rules. 1 pg. [Subject: Campaign] [Other Document], no date
citationUrl
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
34
7
7/28/1972
Campaign
Memo
From Chapin to Strachan. RE: viewing
documentaries on RN and PN. 1 pg.
34
7
7/18/1972
Campaign
Memo
From Sedam to Hon. MacGregor. RE:
Common Cause vs. TRW, Inc. 19 pgs.
34
7
7/24/1972
Campaign
Memo
From Sedam to Hon. MacGregor. RE:
residency of college students for voting
purposes. 3 pgs.
34
7
7/27/1972
Campaign
Memo
From MacGregor to Klein. RE: convention
communications plan. 1 pg.
Tuesday, June 09, 2015
Page 1 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
34
7
7/26/1972
Campaign
Other Document
Author unknown. RE: concerns between
members of the re-election committee. 1 pg.
34
7
7/10/1972
Campaign
Memo
From Shumway to Hon. MacGregor. RE:
interview requests. 3 pgs.
34
7
7/8/1972
Campaign
Memo
From Magruder to Hon. MacGregor. RE:
plans for the week. 2 pgs.
34
7
7/10/1972
Campaign
Memo
From Magruder and Malek to Hon.
MacGregor. RE: advance assistant. 1 pg.
34
7
>
Campaign
Newspaper
Article, "Grass-Roots Drive is Outlined by
GOP" by Lou Cannon for Washington Post.
1 pg.
Tuesday, June 09, 2015
Page 2 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
34
7
7/18/1972
Campaign
Memo
Author unknown. RE: decision on call from
Ann Armstrong's office. 2 pgs.
34
7
7/10/1972
Campaign
Memo
From Strachan to follow up. RE: Campaign
Kick-Off memos. 16 pgs.
34
7
7/17/1972
Campaign
Other Document
Author unknown. RE: necessary memos and
their recipients. 1 pg.
34
7
Campaign
Letter
From MacGregor to unknown. RE: draft of
letter to State Chairman. 1 pg.
34
7
7/7/1972
Campaign
Memo
From Odle to Hon. MacGregor. RE: weekly
report. 8 pgs.
Tuesday, June 09, 2015
Page 3 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
34
7
6/30/1972
Campaign
Memo
From Magruder to Strachan. RE: strategy
meeting, not yet approved. 5 pgs.
34
7
7/14/1972
Campaign
Memo
From Odle to Hon. MacGregor. RE: weekly
report. 15 pgs.
34
7
7/19/1972
Campaign
Memo
From Reisner to Strachan. RE: copy of
memo and attached book that went to
MacGregor. 2 pgs.
34
7
7/21/1972
Campaign
Memo
From Odle to Hon. MacGregor. RE: weekly
report. 12 pgs.
34
7
7/27/1972
Campaign
Memo
From Odle to Melencamp. RE: White House
Processing of Campaign Mail. 3 pgs.
Tuesday, June 09, 2015
Page 4 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
34
7
7/5/1972
Campaign
Letter
From Chotiner to Armstrong. RE: "Welcome
to Campaign '72" montage. 1 pg.
34
7
7/5/1972
Campaign
Memo
From Chotiner to Haldeman. RE: challenging
McGovern's charge about contributions
received. 1 pg.
34
7
7/27/1972
Campaign
Memo
From Morgan to MacGregor. RE: September
Mailing Copy Points. 7 pgs.
34
7
7/17/1972
Campaign
Memo
From Malek to Strachan. RE: the youth vote
memo. 6 pgs.
34
7
7/8/1972
Campaign
Memo
From Strachan to Haldeman. RE: campaign
slogan from Garment. 2 pgs.
Tuesday, June 09, 2015
Page 5 of 6
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
34
7
>
Campaign
Other Document
Author unknown. RE: convention rules. 1 pg.
Tuesday, June 09, 2015
Page 6 of 6
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
July 28, 1972
12:45 p.m.
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
DWIGHT L. CHAPIN H
We will have ready, for Bob's viewing, five films. These
are the 30-minute and 15-minute versions of the two documentaries
on the President, "Nixon the Man" and "The Nixon Years". (These
are only working titles.) We will also have the documentary
entitled "Pat", the one on Mrs. Nixon.
We are arranging for these films (still in rough form) to be
shown to Bob on Tuesday afternoon, August 1. I am having the
equipment set up in the Roosevelt Room since that is the best
place for the group to view the documentaries. We plan to
have in attendance from the November group Peter Dailey and
Bill Taylor; from the White House, Carruthers, Moore and Chapin;
and David Wolper. The only other two people that we would expect
to have are Haldeman and perhaps you.
Will you try and get the 2:00 p.m. time set for us on Haldeman's
calendar.
2
let Me ilnow
Thanks
Committee for the Re-election of the President
MEMORANDUM
July 18, 1972
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE CLARK MACGREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
GLENN J. SEDAM, JR.
I
SUBJECT:
COMMON CAUSE V. TPW, INC. - CONTRIBUTION TO CANDIDATES
FOR PUBLIC OFFICE BY GOVERNMENT CONTRACTORS.
For your information, I have prepared an analysis of the lawsuit
instituted by Common Cause against TRW, Inc., and have outlined
the actions which we have undertaken to date in regard to that
matter.
I. THE LAWSUIT
On May 15, 1972, Common Cause and John W. Gardner jointly filed a
lawsuit in the U.S. District Court for the District of Columbia
against TRW, Inc. The Complaint, attached at Tab "A", alleges
that TRW, a major defense contractor, has been acting in violation
of Title 18, Section 611 of the U.S. Code by soliciting political
contributions from its officers and employees and distributing
such to various candidates for public office. Plaintiffs have
asked the court: 1) to declare defendent TRW's conduct and acti-
vities unlawful; 2) to enjoin TRW from continuing such unlawful
activities; and 3) to grant plaintiffs such other relief as the
court should deem appropriate.
II. COMMON CAUSE'S ALLEGATIONS
The plaintiffs allege that for a number of years TRW, which
currently holds contracts with the Federal government for products
and services worth in excess of $237 million, its corporate sub-
ordinates and other persons under its control and acting for its
benefit, have maintained and financed the administrative costs of
an affiliated fund (TRW Good Government Fund), a political committee
that is substantially involved in the collection of political
contributions from executives and employees of TRW and the distribu-
tion of such monies for political purposes. The complaint states
The Honorable Clark MacGregor
July 19, 1972
Page 2
that the three individuals managing the TRW Good Government
Fund, one of whom serves asDirector of Public Relations for
TRW and another as Director of Public Affirs for TRW in
Washington, have complete control over the disbursement of
the funds at issue and utilize such in furtherance of TRW's
relationship with certain candidates for public office.
III. TRW'S DEFENSES
A. INTERPRETATION OF THE STATUTE IN ISSUE.
The principal argument in opposition to the substance of Common
Cause's allegations centers upon the interaction between 18 U.S.
C. 611, the pertinent provision prohibiting contributions by
government contractors, and 18 U.S.C. 610, which generally
prohibits political contributions by corporations.
The Federal Election Campaign Act of 1971 (Public Law 92-225)
amended Section 610 to provide specifically that "the establish-
ment, administration, and solicitation of (voluntary) contribu-
tions to a separate segregated fund to be utilized for political
purposes by a corporation or labor organization" is not a pro-
hibited corporate action. This revision, the SO called "Hansen
amendment" to Section 610, was adopted after questions were
raised as to the constitutionality of the then existing unqualified
prohibition against all contributions by corporations and labor
organizations. Such view was grounded on the theory that the First
Amendment precludes Congress from enacting laws which prevent
voluntary contributions to Federal candidates by individuals
acting through a political committee sponsored by a labor union
or corporation. While not directly on point, the Circuit Court's
holding in United States V. Pipefitters Local Union #562, 434 F.
2 d 1116 (8th Cir. 1970), (reversed on other grounds, U.S. S. Ct.,
Slip Decision No. 70-74, June 22, 1972), lends support to this view
and was often cited in Congress during debate on the Hansen amendment.
Public Law 92-225 also amended 18 U.S.C. 611 by 1) slightly altering
the wording of language therein which proscribed contributions by
government contractors during both negotiations and performance
and 2) by specifically defining the terms "whoever" and "persons"
as they appear in the statute and certain other related statutes
to mean "any individual, partnership, committee, association,
corporation or any other organization or group or persons.
In contrast to the lengthy debate which ensured in regard to the
Hansen amendment, there is no discussion in the record which sheds
any light on the rationale for the second of these changes as such
relates to 611. Congress did not focus on the constitutional
issue that would be raised if 611 were to be interpreted SO as to
prohibit, without qualification, the establishment and administra-
tion of voluntary political committees on behalf of the employees
of corporations or members of organizations or associations
The Honorable Clark MacGregor
July 19, 1972
Page 3
contracting with the Federal government. Nearly every major
corporation is presently under some sort of contractual arr-
angement to provide services or materials to the government.
As a result, if Section 611 were interpreted to prohibit the
establishment and maintenance of political funds by such
corporations, as is now expressly permitted of corporations
generally by 610, the legislative intent of Congress in
amending 610 to permit such activity would be severely under-
mined.
B. OTHER LEGAL DEFENSES
We have attached at Tab B a preliminary outline of the argument
TRW plans to employ in support of a motion to dismiss the cause
of action. Salient points, additional to the issue of the in-
teraction between Sections 610 and 611 as discussed above, include
the following:
1. Unless the action is dismissed the case will threaten the
operation of this and similar voluntary funds and thereby infringe
upon the First Amendment rights of individual voters to make
voluntary political contributions in association with fellow
employees.
2. Section 611 prohibits contributions by and solicitation of
government contractors. While TRW is a government contractor, TRW
has not made contributions and TRW employees and executives who
have voluntarily contributed are not themselves government contractors.
3. The provision of administrative services to a voluntary indepen--
dent employees' political fund is essentially a service for improved
employer-emplcyetrelations and communication and is not a political
contribution.
4. Common Cause can not, under law, entertain a private civil action
for injunctive relief pursuant to a criminal statute wherein no
provision for such relief is expressly provided.
5. Authority to enforce criminal laws is vested solely in the
Attorney-General of the United States and the courts can not
constitutionally interfere with his discretion in this regard.
6. Even if a civil action does lie, Common Cause has not demon-
strated that its own interest is being harmed or immediately
threatened to the extent necessary to secure injunctive relief.
The Honorable Clark MacGregor
July 19, 1972
Page 4
IV. THE COMMITTEE'S RESPONSE TO DATE AND OTHER DEVELOPMENTS
Shortly after institution of the suit, it was agreed that the
Committee should explore the possibility of intervening itself
or of securing the intervention of other parties on behalf
of TRW. Concern was expressed at the time that the effect of
the suit would be to deny the Finance Committee a significant
amount of money it might otherwise have expected to receive
in contributions. This analysis has proven substantially
correct and the importance of a satisfactory resolution of the
TRW suit has been hightened even further as a result of fears
raised among corporate executives by the McGovern candidacy.
After initial discussions, it was decided that, while inter-
vention by this Committee would be unwise, a suitable course
of action would be to secure joint intervention by the RNC
and DNC. Since the TRW Good Government Fund has traditionally
been split on an equal basis between Democratic and Republican
candidates, a good possibility of securing the intervention
of the DNC existed. I was asked to advise TRW as to our planned
courseof action and to co-ordinate such with the RNC.
I thereupon discussed the details involved with Fred Scribner,
Counsel for RNC, and he suggested that if we decided to go ahead,
he would make contact with the DNC through a partner in his law
firm who is a law school classmate of Joseph Califano, the DNC's
General Counsel.
An immediate problem developed, however, when I contacted TRW's
representative in Washington, Dick Snyder, to discuss with him
the possibility of having the RNC and the DNC both file amicus
briefs on his corporation's behalf. TRW originally felt that
it would be better from a public image standpoint to defend on
the merits without immediate aid from any politically oriented
outside parties. I kept in contact with Snyder for several weeks
to determine if a change in strategy was in the offing.
In mid-June, TRW decided that a unilateral defense on the merits
would be both time-consuming and very expensive and concluded that
a better course of action would be to make a motion to dismiss.
Such motion, while relying primarily on technical points as to Common
Cause's standing to secure injunctive relief, would include a
broad attack on the basic issues as well. As part of this
new strategy, TRW also changed its view as to the desirability
of intervention and came of the opinion that its chances for a
The Hon. Clark MacGregor
July 19, 1972
Page 5
speedy, successful resolution of the lawsuit would be enhanced
if both political parties filed amicus briefs on its behalf.
In view of this change in strategy I have written to Fred
Scribner to ask that he proceed as we had originally planned.
TRW has requested and has been granted two continuances to
answer the Common Cause suit. A response is not now due until
August 12th but TRW is presently making final preparations to
file its motion to dismiss within the next couple of weeks.
One of the reasons for TRW's delay has been the complexity of
the issues involved. A second has been the hope, until recently,
that Congress might amend 18 U.S.C. 611 through passage of a bill
introduced by Representative Devine of Ohio to specifically
exclude contributions by corporations or labor organizations from
its provision. On June 28th, the Department of Justice, respon-
ing to an inquiry from Chairman Hays of the House Administration
Committee, announced for the first time that it supported the
Devine measure since its adoption would "resolve the constitutional
uncertainties of the existing provision and clarify ambiguity
which makes effective enforcement difficult. However, Congress
adjourned without taking further action on the matter and it is
now improbable that the Devine Bill will be approved before the
November election.
V. PROPOSED FUTURE COURSE OF ACTION.
Because of the McGovern nomination and the new leadership at the
DNC, the chances that Fred Scribner will still be able to secure
the DNC's intervention in behalf of TRW may now be more remote.
However, I have asked Fred to go ahead and sound out Califano on
the question. I will inform you of the results of that inquiry.
Should it not prove fruitful, I plan to seek out, in conjunction
with Fred, state Democratic organizations or individual Democratic
candidates for Federal office who might also be willing to intervene
in support of TRW. If we prove unsuccessful in this regard as well,
we presently plan to have the RNC refrain from taking part when
TRW enters its motion to dismiss the Common Cause complaint.
CC: The Honorable Maurice J. Stans
Free,
IN THE UNITED STATES DISTRICT COURT
FOR THE DISTRICT OF COLUMBIA
CREENJU.
COMMON CAUSE
:
2100 M Street, N. W.
:
Washington, D.C.
:
:
JOHN W. GARDNER
:
5325 Kenwood Avenue
Chevy Chase, Maryland
Plaintiffs
980-72
V.
Civil Action No.
TRW, INCORPORATED
Defendant
CENTE
MAY 15 1972
JAMES F. DAVEY, Clerk
COMPLAINT FOR DECLARATORY AND INJUNCTIVE RELIEF
1. This action for declaratory and injunctive relief
arises under 18 U.S.C. 611, as hereinafter more fully appears.
JURISDICTION
2. This Court has jurisdiction of this action under.
28 U.S.C. 591331, 1343 (4) and 2201, 2202.
PARTIES
3. Plaintiff Common Cause is a non-profit District of
Columbia Corporation organized to promote, on a nonpartisan
basis, social welfare, civil betterment, and social improvements
- 2 -
in the United States. Among its major purposes is to facilitate
achievement of these objectives by making government more respon-
sive to public needs and demands through reform of the political
process. It has in excess of 230,000 dues-paying members in the
several states and the District of Columbia. Its membership in-
cludes citizens of the United States who have been and intend to
be: (a) registered voters for candidates for elective office
(that is, the offices of President and Vice President of the
United States, United States Senator and Member of the United
States House of Representatives) ; (b) candidates for elective
federal office; (c) contributors of lawful amounts to candidates
for elective federal office and to political committees and
political organizations; and (d) active participants in campaigns
for election of candidates to elective federal office. Plaintiff
and its members have a direct interest in the integrity of the
elective process, in maintaining an electoral process free from
contributions which undermine its representative character, and
in insuring compliance with laws designed to preserve the fore-
going interests, specifically laws relating to political contribu-
tions and expenditures for the benefit of candidates for elective
federal office, including 18 U.S.C. 3611.
4. Plaintiff John W. Gardner is a citizen of the United
States, resident and registered to vote in the State of Maryland
for candidates for elective federal office. He has been and plans
to be a lawful contributor to campaigns for the election of one
or more candidates for elective federal office, and has been and
plans to be a lawful contributor to Political Committees and
Political Organizations. As a member and Chairman of Common
Cause and as a citizen, voter and lawful contributor to candidates
for elective federal office and to Political Committees and
Political Organizations, he shares the interests of Common Cause
and its members set forth in Paragraph 3 of this Complaint.
- 3 -
CLASS ACTION
5. Plaintiff John W. Gardner brings this action on behalf
of himself and all other members or classes of persons similarly
situated. These classes consist of (1) all registered voters
in the several states and the District of Columbia and all
citizens of the United States who make lawful contributions from
time to time to candidates of their choice for elective federal
office and to political committees and political organizations
and all citizens of the United States who otherwise participate
in campaigns for the election of such candidates; and (2) all
members of Common Cause who are also members of the aforesaid
class. Said classes of persons are so numerous that joinder
is impractical; there are questions of law and fact presented
herein which are common to the entire classes of persons identi-
fied above; the claim of Plaintiff Gardner herein is typical
of the claims of said classes, and Plaintiff Gardner will fairly
and adequately protect the interests of the said classes.
DEFENDANT
6. Defendant TRW, Inc. is a corporation doing business
in the District of Columbia and having as its agent for service
of process C. T. Corporation System, 918 16th St.,, N.W., Wash-
ington, D. C. Defendant TRW, Inc. and subsidiaries thereof is
one of the major defense contractors with the United States
government and holds in excess of two hundred thirty-seven
million dollars in contracts with the United States or agencies
or departments thereof.
INCIDENTS IN QUESTION
7. For many years, continuing to the date of this
Complaint, and threatening to continue in the indefinite future,
Defendant, its corporate subordinates, and other persons under
their control and acting for their benefit, have maintained and
financed the administrative costs of an affiliated fund (TRW Good
Government Fund) registered with the Clerk of the United States
House of Representatives.
8. TRW Good Government Fund is a political committee,
as defined in 18 U.S.C. $591 (d), and has as its mailing address
23555 Euclid Avenue, Cleveland, Ohio 44117, the corporate head-
quarters of Defendant TRW, Inc, and is substantially involved in
the collection and distribution of political contributions for
the benefits of candidates for federal office.
9. The principal officers of the TRW Good Government
Fund are Robert A. Newman, Chairman, John L. Humphreys, Vice
Chairman, and W. A. Hancock, Secretary. Mr. Newman is also
Director of Public Relations for TRW, Inc. Mr. Humphreys is
also Director for Public Affairs for TRW, Inc. in Washington,
D. C.
10. The funds of TRW Good Government Fund are derived
exclusively from executives and employees of Defendant TRM, Inc.
and subsidiaries thereof, who contribute in response to solici-
tations by Defendant TRW, Inc., its officers and employees.
11. Messrs. Newman, Humphreys, and Hancock, who manage
the TRW Good Government Fund, are the recipients of funds con-
tributed by the executives and employees of TRW, Inc. and sub-
sidiaries thereof, and as managers have exclusive and complete
control over the disbursement of funds contributed to the TRW
Good Government Fund. These funds are distributed to political
candidates solely on behalf of TRW and in direct furtherance
of TRW's position and relationship with those candidates.
CAUSES OF ACTION
12. 18 U.S.C. 8611 makes it unlawful for any corporation
in a. contractual relationship with the United States or any de-
partment or agency thereof from directly or indirectly making
any contribution of money or thing of value to any person for
- 5.
any political purpose or use.
13. For many years, continuing to the date of this
Complaint, and threatening to continue in the indefinite future,
Defendant, its corporate subordinates, and other persons under
its control and acting for its benefit, have consistently engaged
in making political contributions and the making of political
donations in violation of 18 U.S.C. 611, and in so doing have
violated, aided and abetted and conspired in the violation of,
these laws. Among other practices in violation of these laws,
Defendant has engaged in the following unlawful activities:
(a) Solicited and received contributions from execu-
tives or employees of TRW, Inc. and subsidiaries thereof whose
salaries are paid in whole or in part from moneys received
directly from the United States Government by TRW, Inc., and
subsidiaries thereof, government contractors as defined in S611.
(b) Maintained and financed the administrative costs of
affiliated political fund, TRW Good Government Fund, which is under
exclusive and complete control of designated officers of TRW, Inc.,
consists of funds contributed exclusively by executives and employee
TRW, Inc., and subsidiaries thereof, and which makes contributions =
numerous political candidates on behalf of the Defendant.
(c) Induced potential contributors to believe that
some or all of the above activities do not violate 18 U.S.C. 611.
14. Defendants' conduct in violating 18 U.S.C. 611 has
frustrated and will frustrate the purpose' of these laws which
were designed to prevent the use of political contributions by
those in a contractual relationship with the United States to
subtly influence the treatment afforded them by government
officials. Consequently, Defendants' conduct has caused and
will continue to cause a wholesale breakdown in respect for the
electoral process, cause the Congress and the Presidency to fall
into disrepute, and frustrate and nullify the intent of Congress
in its enactment of 18. U.S.C. 611 which was to preserve the
- 6 -
integrity of the political process and governmental regulatory,
financial and other decisions by insulating government, particu-
larly elected officials from the influence of political contribu-
tions by government contractors who have a direct financial
interest in decisions made by government officials.
15. Innumerable candidates for federal office have been
the beneficiaries of contributions from TRW Good Government Fund
which have been solicited or received in violation of the afore-
said laws.
16. The aforesaid violations have caused and threaten to
cause irreparable injury to the Plaintiffs in the following
respects:
(a) The ability of Plaintiff Common Cause and its
members to. achieve its purpose and to protect the interests set
forth in Paragraph 3 of this Complaint has been and will be im-
paired by the widespread violations of law charged in this Com-
plaint. The ability of its members to seek elective office or
to elect candidates of their choice for elective federal office,
and the ability of Common Cause to persuade elected federal
officials to adopt programs it favors are substantially threatened
and diminished by these violations.
(b) Plaintiff John W. Gardner, individually and as
representative of classes of persons similarly situated, has
suffered and will continue to suffer injury as a citizen and
voter and as a contributor to and participant in campaigns on
behalf of candidates for elective federal office as a direct
consequence of the aforesaid violations. The effect of his vote,
his lawful campaign contributions and other political activities,
and his ability to persuade elected federal officials to adopt
programs he favors, are substantially threatened and diminished
as a result of the aforesaid violations.
17. No United States Attorney General has prosecuted
any of the defendants in this action, or any other person acting
- 7 -
similarly. No such prosecutions are reasonably likely in the
immediate future, and the unlawful conduct complained of
therefore threatens to continue.
18. Plaintiffs have no other adequate remedy, administra-
tively or at law. The only remedy available to Plaintiffs by
which to assert their direct and substantial interest in secur-
ing compliance with 18 U.S.C. §611 is to bring this action for
declaratory and injunctive relief.
REQUEST FOR RELIEF
WHEREFORE, Plaintiffs respectfully request that this Court:
19. Declare that Defendants' conduct and activities com-
plained of in paragraphs 11-15 and 18 of this Complaint are
unlawful and in violation of 18 U.S.C. $611.
20. Restrain and enjoin Defendants from continuing such
conduct and activity in violation of 18 U.S.C. $611.
21. Grant Plaintiffs and other similarly situated such
other and further relief as: the Court may deem appropriate.
Respectfully submitted,
Mitchell Rogovin'
Arnold & Porter
1229 Nineteenth Street, N.W.
Washington, D.C. 20036
(202) 223-3200
Fred Wertheimer
Suite 311
2100 M Street, N.W.
Washington, D.C. 20037
(202) 833-1200
Of Counsel:
Kenneth J. Guido, Jr.
Suite 311
2100 M Street, N.W.
Washington, D.C. 20037
(202) 833-1200
June 20, 1972
MEMORANDUM
Re: Common Cause V. TRY Inc.
OUTLINE OF ARGUMENT IN SUPPORT OF NOTION TO DISMISS
INTRODUCTION
1. In this case, a political pressure group and self-appointed
prosecutor seek unprecedented, and unwarranted, injunctive and declaratory
enforcement of a criminal statute which first became applicable to
political contributions by corporations contracting with the federal
government on April 7, 1972.
to
The notion's impact will fall, not upon contributions from the
corporate treasury of the government contractor, but upon An independent
fund contributed voluntarily by individual officers and employees of the
corporation.
3.
Unless it is dismissed, the case will threaten with chilling
uncertainty the operation of this and sindlar independent voluntary funds,
and thereby will impinge upon the full exercise of the First Amendment
freedoms of these, and other individual contributors and voters similarly
situated, who may desire to make political contributions in association
with fellow employees in this Presidential election year.
- 2 -
4. Regardless of its final outcome, 8 trial of the substantive
issues would inhibit qualified voters and contributors among employees
of government contractors from the open group support of candidates and
issues essential to the full participation in the political process
which is the implicit objective of the laws regulating the conduct of
federal elections,
5.
The full disclosure and public accountability objectives of
the recently enacted Federal Election Campaign Act of 1971 would be
defeated if the individual contractor employee trusk forego group coo
tributions in free association with fellow employees in favor of direct
contributions to the candidates, Such direct contributions which as not
exceed $100, would avoid the provisions in the law for full information
to the public concerning the affiliations and interests of contributors,
information clearly and readily available to the public for Lunda. con-
tributed through a group effort to an independent voluntary fund.
I. THE ACTIVITIES ALLEGED DO NOT VIOLATE is 611.
1. Section 611 did not apply to corporations until April 7, 1972
80 that allegations of past violations are both disingenuous and irrelevant.
(Memorandum of June 1, 1972, pp. 4-7).
2.
Section SII prohibits the solicitation of contributions only
from government contractors. TRW employees and executives are not govern-
ment contractors, and the suggestion that they might be is frivolous.
(Memorandum of June 1, 1972, pp. 8-9, 21-23).
3. It is equally frivolous 20 suggest that TTW itself is making
a "contribution" when the only funds given to candidates are admittedly
those of individual officers and employees. (Merorandum of June 1, 1972,
PP. 23-24).
4. The provision 01 administrative services to a voluntary inde-
pendent employee political fund 10 essentially a service for the benefit
of improved employer-employee relations and communications and is not a
"contribution" within the meaning of the Criminal Code, (Memorandum OI
June 1, 1972, PP. 5-8, 9-21, 24-30).
5. [It is anticipated that the Attorney Ceneral's opinion will be
available and usable for additional support here,)
II. PLAINTIFFS DO. NOT HAVE A PRIVATE RIGHT TO ENFORCE $ S11,
1.
Jurisdiction for & declaratory judgment and injunation is
alleged under 28 U.S.C. 55 1331, 1343 (4) and $5 2201, 2202. The
Declaratory Judguent ACT grants no additional jurisdiction, and thus
the issue is whether there is jurisdiction to issue an injunction under
55 1331 and 1343(4).
2. Section 1331 provides jurisdiction in "civil actions
where-
in the matter in controversy
arises under
laws
of the
United States, 11 Section 1343(4) grants jurisdiction of "any civil action
authorized by law
to recover damages or to secure equitable or other
relief under Hiry act of Cougress providing for the protection of civil
rights, including the right to vote 11
3,
The complaint states that this action "ariaca under 18 U.S.C.
[§] 611, 11 a section of the Criminal Code, and thus jurisdiction under
either of the cited statutes exists only 11 this particular criminal ;
statute confers a private civil right of action for injunctive relief.
4. It 18 basic that express statutory authority is required bee
fore a court of equity can restrain a violation of a criminal statute.
United States V, Jalas, 409 F. 24 358 (7th Cir. 1969); Nasif V, United
States, 165 F. 2d 119 (5th Cir. 1947). Section 611 costains no such
authority for either the Attorney General or for private parties to
supplement normal enforcement of the law by criminal prosecution, The
court therefore lacks equitable jurisdiction over this CASE.
5. It is fundamental that authority to enforce the criminal laws
of the United States is vested solely in the Attorney General and the
courts connot constitutionally interfere with his discretion in this
regard. Newman V. United States, 382 F.24 479 (D.C. Cir. 1967); Smith
V, United States, 375 F.24 243 (Sth cir.), cert. denied 389 U.S. 341
(1967) ; Pugach V. Klein, 193 F. Supp. 630 (S.D.N.Y. 1961); see also
Connecticut Action Now, Inc. V. Roberts Plating CO., No. 71-1674 (2d
Cir. March 21, 1972); Guthric V. Alabama By-Products Co., 328 F. Supp.
1140 (N.D. Ala. 1971). This renders the case nonjusticiable and deprives
the court of jurisdiction 38 well.
6, Section 611 was enacted as S self-contained penal statute
designed to prevent campaign contributions by government contractors
from improperly influencing the award 01 government contracts, SS Cong.
Rec. 2932 (1940). It primarily benefits the government itself. If any
group of the public can be soid to also be a special beneficiary on a
different footing from the average citizen 10 would only be government
contractors, The statute confers no voting rights; in particular, it
imposes no campaign spending limitations and is not directed primarily
At candidates (cf. former 90 603, 809). It authorizes no civil sctions;
in fact, proposals to create private rights 01 action for the disclosure.
provisions of the Federal Election Campaign Act, which are not so clearly
penal, were rejected by Congress. It only became applicable to corpore-
tions two months ago and questions of its proper construction and enforce-
ment are for the Department of Justice to resolve.
7.
No case is known to exist which permits private enforcement of
= provision of Title 18 of the United States Code, or permits the issuance
of either an injunction or declaratory judgment against an alleged violation
The only known case which concludes that such an action would lie 1a Common
Cause V. Democratic National Committee, 333 F. Supp. 803 (D.D.C, 1971), which
rests on very special circumstances not present here: (1) The statutes
involved, since repealed, were acknowledged by the Attorney General to be
unenforceable, thereby precluding any subsequent criminal prosecution which
could jeopardize the constitutional safeguards of the defendants or usurp a
prosecutorial function of the Attorney General; (2) The court concluded
that the statutes involved were regulatory provisions designed to protect
a specific class rather than criminal statutes designed to protect the
- is -
public at large. The court found that because of these special circum-
stances only a civil action could secure the benefits intended by the
statutes. Furthersore, the decision (1) misstates the prior law, and
(2) makes a mistaken analogy between the availability of implied actions
to recover damages for conduct that might be a crime (e.s. J. 1. Case
Co. V. Borsk, 377 U.S. 426 (1964); Reitmeinter V. Reitmeister, 162 7.26
691 (2d Cir. 1947)) and an action for an injunction against the possible
commission of the crime itself.
III. PLAINTIFFS DO NOT HAVE STANDING TO BRING THIS ACTION.
1. As already noted, 8 private citizen cannot enforce the criminal
laws, and thus Common Cause has no standing to bring an action that 12
itself alleges only "arises under 18 U.S.C. [s] 611." Cases granting
standing to seek review of governmentsl action, specifically those relied
on in Common Cause V. Democratic National Committee, SUDTR, are not in
point where one private citizen seeks to enforce the criminal lawa against
Another. Connecticut Action How, Inc., supra.
2. Even if a civil action would lie to enforce this criminal
statute, at the very least the standing requirement must be as stringent
88 that for seeking review of governmental action, and Common Cause and
John Gardner have not shown the "injury in fact" required. Sierra Club
is, Morton, 40 U.S.L. Week 4397 (1972). "[A] mere 'interest in & problem'
is not sufficient." Id. (3) The members of Common Cause have not
will shown to have sufficient identity of interest in specific candidates
to entitle John Gardner to bring a class action, or to entitle Common
Cause to represent all of them as individuals. (b) There is no identi-
fication of any condidate to whom the TRW Good Government Fund has
contributed or will contribute and to whose opponent Common Cause or
John Gardner have made & contribution. (c) There is no allegation Teat
Common Cause or John Gardner has been harmed in contracting with the
Federal government because of any contributions made by the TRW Good
Government Fund. (d) Plaintiffs' allegation that they will be impaired
in their Lobbying efforts is also speculative and non-apecific,
IV. THE ACTION SHOULD BE DISMISSED FOR WANT OF EQUITY.
1. Discretion of the court to decline to entertain a declaratory
judgment action is very broad, and more than mere standing is required
before such an action can be brought. Lampkin V. Connor, 360 2.28 505
(D.C. Cir. 1966).
2. There is no issue of immediacy which would justify equitable
intervention. See Davis V. Ichord, 442 F.2d 1207 (D.C. Cir. 1970).
3. The relief requested could not settle any controversy that
world exist.
4. The claims for jurisdiction, a cause of action and standing
rest on novel legal theories into which the court ought not to venture
in the circumstances, and the relief requested would be imappropriate.
Cf. International Association of Machinists V. Street, 367 U.S. 740 (1961)
stacking
M.V.TTEE FOR THERE-LLECT.ION OFTHE PRESIDENT
July 24, 1972
MEMORANDUM FOR: THE HONORADLE CLARK MACGREGOR
THROUGH:
JEB S. MACRUDER
FROM:
GLENN J. SEDAM, JR.
SUBJECT:
RESIDENCY C7 COULDGE STUDENTS FOR VOTING PURPOSES
You have asked that we undertake a study of the question of whether
a student between the ages of eighteen and twenty-one may establish
is voting residence at his college, separate from the residence of
his purents, or whether he may be disqualified from voting in has
college community on the ground that he does not satisfy state or
local residency requirements for voting. Neither the Voting Rights
Act Amendments of 1970, nor the Twenty-sixth Amendment to the
Constitution, which Lowered the voting age to eighteen, deal with
this particular issue. While it is indisputable under the Voting
Rights Act Imendments that a student between the ages of eighteen
and twenty-one, like all citizens, has the right to register UP to
childrey days before an election and to vote for candidates for the
Presidency, it is unclear whether this may be done at a campus voiding
precinct or must be doneycither in person OF by absentee mothods,
at the domicile of the student's parents.
You may recall that a number of bills on this subject have been
introduced into Congress. One sponsored by Senator Cranston would
have required all states to enact Laws specifically permitting
college students to vote in federal elections at campuses where
they are in attendance. Another measure, co-sponsored by Senators
Brooke, Hart, Hartke, Natfield, Humphrey and Montoya, would have
amended the Voting Rights Not to require that any citizen who is
otherwise qualified to vote in C. foderal election be permitted 20
vote in any state or political subdivision which he declares to be
his residence for voting purposes, provided that he has not registered
elsewhere and that he has resided in the locale in question for thirty
days preceeding the date of the election. Finally, a joint resolution
introduced by Congressman Dovine sought to amend the Constitution to
require that each citizen vote only at his Legal domicile ON "true,
The Hon. Clark MacGregor
July 24, 1972
Page 2
fixed and permanent home to which, whenever he is absent, he has
the intention of returning." None of these measures have come to
fruition and, in the absence of further action by Congress in this
area, the resolution of the question as it pertains to this November's
election has been left largely to state and local governments, which
have primary responsibility under the Constitution for establishing
voting requirements.
We have undertaken to research this issue on a state-by-state basis
and will report our findings to you at a later date. Our preliminary
reseach indicates that an increasing number of states are allowing
newly enfranchised college students to vote where they are enrolled
instead of permitting them to vote only in their home towns.
Opinions by the Attorneys General of Florida, Georgia, Idaho, Louisiana,
Massachusetts, Pennsylvania and Washington have basically concluded
that students may legally vote in the campus community if they so
desire. These interpretations generally hold that, for purposes of
registering to vote, a minor over the age of eighteen, whether or
not financially independent, has the right to establish his own
domicile with or without the consent of his parents or guardian. The
fact that a minor voter who is a student resides in a dormitory or
other college residence, and not in his own apartment, is generally
of no relevance. The basic question to be answered is whether the
student registrant plans to return to his former home when his course
of studies is completed or whether he presently intends that his
college community serve as a permanant residence for an indefinite
period.
Courts in California and Michigan have declared certain statutes
imposing special burdens on young people in the exercise of their
franchise unconstitutional. In the Michigan case a statute creating
the presumption that a student is not a resident of the campus town
where his college was located was declared unconstitutional. In the
California case as Attorney General's opinion barring unmarried
persons under the age of 21 from establishing a residence for voting
purposes different from that of their parents was held violate of
state law and the United States Constitution.
We have been informed that requirements have similarly been liber-
alized by state court decision or legal opinion in Alaska, Colorado,
Delaware, Nebraska, North Dakota, Oklahoma, Vermont, Wisconsin and
the District of Columbia.
The Hon. Clark MacGregor
24, 1072
Page 3
While a general trend may be developing, it is not clear that the
wamainder of the states will all take is parallel approach to this
insue. For example, an opinion by the Nttorncy-General of Missouri
suggests that a declaration of abandonment of original residence
and intent to reside in a college community for an indefinite
period must be consistant with facts indicating such intent.
Organizational membership and statements of residence on tax returns
and contracts are cited as examples of such supportive facts.
Until recently there was wide variation in the factors which
individual states applied in reaching determinations on the question
cl campus regisuration and in the emphasis placed on such factors.
Two types of criteria were generally considered:
1. degree of freedom from parental control - both
legally (e.g. emancipation by marriage) and financially (degree of
colli-support) and
2. degree of attachment to the new community. Factors
which might be considered in examining this second issue might
include the purchase or lease of property, permanent employment,
payment of local taxes, location of one's bank account, registration
3.2 one's automobile, etc.
It is impossible to estimate in this report the effect which more
suringent state and local requirements like those set forth immediately
above will have in regard to the impact of the student vote in Noverber.
Surely, such vote would be less concentrated, and therefore less easy
to organize, in those states where campus registration tremains a move
difficult process. It will be necessary to make inquiry as to both
the existing statutory law in each state and the general practices
followed by election officials in interproting such law before we can
provide a more definitive analysis of current developments on a per
state basis.
Committee for the Re-election of the President
MEMORANDUM
July 27, 1972
MEMORANDUM FOR:
MR. HERBERT G. KLEIN
FROM:
CLARK MacGREGOR
SUBJECT:
Convention Communications Plan
I want to thank you for your memorandum of July 21, concerning
convention communications plans and for being brought up to date
generally. It sounds as if all bases are covered.
I have one reservation, however, and that is whether it is appro-
priate and proper under our current guidelines for you personally
to conduct press briefings in behalf of the Re-Election Committee
at the re-election headquarters. It is my understanding that a
policy had been previously established that for public relations
and practical reasons the spokesman for the Committee for the
Re-Election of the President should be an employee of the Commit-
tee and not a member of the White House staff. I believe this
was a sound decision.
As for our convention press briefings, I hope to fulfill part of
that role this year. Further, a suggestion was made some time
ago and approved by John Mitchell and Bob Haldeman that Ann Dore
of this Committee perform some of these tasks, as you indicated.
I concur with this suggestion. Obviously, Herb, Ann and I will
require the full support and assistance of you and your staff to
pull this off well.
I am familiar with the superb job you did in 1968 and am aware of
the need to provide a similar service for the press this year,
but the circumstances now are quite different.
Thank you, Herb, for your thoughtful recommendations. I am gra-
tified that meetings have been going on and that communications
functions are being so well coordinated.
7/26
Ism
Jm to cover el H that MoeG
reversing Decisions on oral
basis (es it 6K re spokes
onmie EXHGK at conventeen & something
anay
20
around; Ed me Danidor a anded visual
E
mae G re
re & the Scote Peters)
Jm
58m make decision
rely on It input t realying
that no mac G input
5m - Oinles Bees Lullens an
absolute disaster
MacG - not going to play sibstantes almot
role + FM getting stronger +
life
SOX macG the Line
as floor me
Ex J m pessed re CMaeG at Specling
Snider - GCe - sat Press cont
GLL not attend A IP Conven
Jm wneerned that Fon receive
more pol inpait
- Shlel use ha Rue mere leel
of Pul teedepmen
Slars Charter - no per J8m- meme fer If
JSM to meet wl (CW C 7/27 w/
Barker, Failor, Howard, Alrahms on "line"
Strachan
Committee for the Re-election of the President
MEMORANDUM
July 10, 1972
MEMORANDUM TO THE HONORABLE CLARK MACGREGOR
THROUGH:
JEB. S. MAGRUDER
FROM:
DEVAN L. SHUMWAY
SUBJECT:
Interview Requests
On the basis of your being a high visibility director of the campaign,
I am submitting the following schedule of interviews for your approval
or disapproval.
If you approve, we will work with your secretary for times. Also,
obviously, there will be some dates where you already have plans and
if you can indicate them, I will make the appropriate changes.
July 16 (Sunday) - Issues and Answers. ABC. Live at 1:30 p.m.; arrival
suggested at 1 p.m. CONFIRMED as recommended by Mr. MacGregor.
July 14 (Friday) - The Newsmakers. WTOP only. Taped at 2:30 p.m. Friday;
broadcast from 7 to 7:30 p.m. Sunday; on radio Monday. Recommend Jeb Magruder.
Approve
Disapprove
July 17 (Monday) - New York Times. Bob Semple interview; suggest week
after Democratic National Convention. Recommend.
Approve
Disapprove
July 18 (Tuesday) - Washington Window. UPI Audio. This goes to more than
400 radio stations and becomes the basis for a story on the UPI wire.
Recommend accept.
Approve
Disapprove
July 20 (Thursday) - WTTG Metromedia. Interview. Covers Washington, Los
Angeles, New York, Kansas City, Minneapolis. Recommend accept.
Approve
Disapprove
More
2
July 21 (Friday) - Wall Street Journal. An interview with Alan Otten and
Jim Gannon.
Approve
Disapprove
July 24 (Monday) - Group W-Westinghouse Broadcasting Co. Interview with
reporters for their stations. Cities represented: Los Angeles, Pittsburgh,
San Francisco, Philadelphia, Boston, Chicago, New York, Fort Wayne and
Baltimore.
Approve
Disapprove
July 26 (Wednesday ) - Capitol Cloakroom. CBS radio program where the person
is interviewed by three CBS correspondents for 25 minutes. Recorded at
convenience of guest any time between 9:30 a.m. and 2:30 p.m. Wednesday
at CBS Washington studio.
Approve
Disapprove
July 28 (Friday) - Background luncheon with Nancy Dickerson. Any day but
Wednesday. Group includes Nancy, Charles Bartlett, Hugh Sidey, Peter
Lisagor, Stu Alsop and Nick Thimmesch. Held in a private room downstairs
at the Federal City Club. Recommend, but on-the-record.
Approve
Disapprove
August 2 (Wednesday) - Agronsky Show. Tape for distribution into 35 cities.
Recommend.
Approve
Disapprove
August 4 (Friday) - Peter Edson Luncheon Group. Recommend.
Approve
Disapprove
August 20 (Sunday) - Meet the Press. Also wants you and Herb Klein on a
one hour special before the Convention. Recommend.
Approve
Disapprove
Open Date - Newsweek. Mel Elfin, Henry Hubbard and Hal Bruno would like to
have lunch with you. Recommend.
Approve
Disapprove
More
3
No date - Face the Nation. They would like you on August 20, the Sunday
before the Convention begins. We will try for some other date.
Approve
Disapprove
No recommendation on date - WDCR Radio, Hanover, New Hampshire. Dartmouth
College Radio Station which would like to do a telephone interview because
Dartmouth is your alma mater. Will leave this up to you as it is a personal
matter.
Approve
Disapprove
siRachen
Committee for the Re-election of the President
MEMORANDUM
July 8, 1972
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE CLARK MacGREGOR
FROM:
JEB S. MAGRUDER
SUBJECT:
Plans for the Week
As you requested in our telephone call today, I have asked for a
list of the State Chairmen, a copy of which is attached for your
use. Also, I thought that it would be helpful to you to have
some indication of the meetings that Fred Malek and I have tenta-
tively planned for the week. I understand that you have talked
with Fred about some of them.
1. MONDAY, WEDNESDAY, and FRIDAY it will be important that you
address the State Chairmen and Executive Directors who will
be at the Mayflower for planning meetings. What will be
needed will be the kind of remarks that you made at the
Friday morning breakfast.
2. We will work to find an appropriate time for you to meet
with Congressman Ford and Senator Brock and Timmons, Malek
and myself to follow up on the progress of Operation Switch.
3. Tuesday afternoon we will work to get the kind of staff
meeting "thank you" for John Mitchell that you and Fred
Malek discussed.
4. As you know, we will have a meeting of the "in house"
strategy group on Tuesday to review the priority states
in view of the most recent polling results. The member-
ship of this group has been Malek, Cliff Miller, Peter
Dailey, Bob Teeter, Arthur Finkelstein, Fred LaRue, Gordon
Strachan, and Bob Marik acting as secretary to the meeting.
5. On Thursday, we will work on an appropriate format for
your visit to the RNC. We would anticipate that there
will be a working session with Tom Evans and his staff and
also a walk through tour with a photographer.
CONFIDENTIAL
- 2 - -
6. We will also put together a review of the direct mail
decisions for you for late in the week.
7. Also, we will bring you up to date on the present plans
and activities in the entire surrogate program.
Fred and I have also discussed the need to get together with
you on a routine basis. We can talk about this and any other
additions that you would like to make to the above list on Monday.
CONFIDENTIAL
mr. Holdeman
never sent
July 10, 1972
MEMORANDUM FOR THE HONORABLE CLARK MacGREGOR
FROM:
FRED MALEK
JEB MAGRUDER
SUBJECT:
Advance Assistant
In the course of our discussions on staffing requirements, and in
talking with Gordon Strachan about his experiences accompanying
you to your luncheon on Thursday, the question of whether you
might need advance assistance has been raised. If you feal that
you do, it would seem appropriate to find someone who could per-
form the role of advanceman/aide, particularly at times when you
are out of the office.
Mr. Mitchell used a security officer and a driver for this purpose.
Though it would not seem that you have a security need, it would
appear you might find it useful to have an aide who could help you
with your travel arrangements. If you agree that there is a need
we will screen several candidates for your consideration.
Grass-Roots Drive
IsOutlinedbyGOP
By Lou Cannon
Washington Post Staff Writer
Republicans will get out of the television studios and
back to the precincts under a revised re-election
trategy outlined by Clark MacGregor, the President's
ampaign manager.
MacGregor, who took over from John Mitchell on July
as chairman of the Committee for the Re-Election of
President, said yesterday*
MacGregor also believes
the committee intends to
that the Republicans have an
so directly, the tone of his re-
MacGregor said the Republi-
"less than $6 million" on
unprecedented opportunity to
marks stressed a campaign far
can campaign would stress
removed from the law-and-or-
elevision and radio advertis-
score major gains in Demo-
"peace and prosperity" themes
and "less than $4 million"
cratic strongholds and have "a
der themes used by many Re-
but also would criticize Mc-
publican senatorial candidates
advertising in newspapers
slightly better than even
in 1970.
Govern proposals for reduc-
other publications. This
chance" of winning both
tions of $32 billion in the de-
houses of Congress because of
The positive tone of the
ombined total of under $10
fense budget.
the nomination of Sen. George
Nixon campaign also was
illion in planned media
"What Nixon has accom-
pending compares with an
McGovern on the Democratic
stressed later in the day at an
plished is because we have
uthorized media spending
ticket.
informal news conference
military strength to give mus-
"McGovern has to rely al-
called by Michigan Gov.. W.L.
elling of $13.8 million.
cle to our diplomatic efforts,"
While reducing the television
most entirely on the thrust of
liam G. Milliken, chairman of
said Mad Gregor.
the new movement and the
the Republican Governors
udget, said MacGregor, he
In one respect the campaign
ill increase the amounts that
fact there are more Demo-
Conference.
appears to have changed little
crats than Republicans," Mac-
Milliken said that Mac-
vill be sent to state organiza-
from Mitchell to MacGregor.
Gregor said.
Gregor had assured him the
ons for the opening of store-
Both the original plan, out-
He said that only 'the Dis-
re-election committee would
offices, the recruitment
lined by Mitchell in a mid-May
trict of Columbia had been
conduct "a broad-based cam-
nd training of precinct, work-
interview with The Washing-
written off for President
paign" appealing to young
and other items associated
ton Post, and the strategy dis-
Nixon and that a major effort
people, ethnic groups and
cussed by MacGregor yester-
a traditional grass-roots
will be made in all 50 states,
blacks.
day call for keeping the Presi-
ampaign.
including Massachusetts, a
"No one is going to be ex-
dent's direct campaigning to a
Originally, $8 million to $9
supposed McGovern strong-
cluded," Milliken said.
minimum until October.
illion had been budgeted for
hold. MacGregor cited a re-
Both MacGregor and Milli-:
The present plan envisions a
hese activities, said Mac-
cent Boston Globe poll show-
ken predicted that President
campaign kickoff in Southern
Gregor, but the allocation
ing Mr. Nixon trailing by only
Nixon would again select Vice
California in mid-September
under the revised plan is $12
three percentage points in
President Agnew as his run-
followed by weekend speeches
million to $13 million.
Massachusétts.
ning mate but Milliken said
by Mr. Nixon until the last
The new strategy, outlined
But the cutting edge of the
that Agnew's rhetoric has not
three weeks of the campaign,
to reporters at a breakfast
Nixon campaign, and the high-
always been an asset to the
when the President will
meeting, is intended to create
est fund allocations, will be
Republican Party.
campaigning intensively.
1,500 storefronts in 10 key
felt in 10 key states that
The Michigan governor said
MacGregor discounted re-
states and one million Nixon
MacGregor said are regarded
he hoped that the 1972 cam-
ports that he has less author-
volunteers by Labor Day.
as priority re-election targets.
paign would be conducted on
ity at the committee than his
It reflects MacGregor's be+
These 10 key states include
"a high level" and added that
predecessor and will have to
that the Nixon re-election
five that were carried by Mr.
"this wasn't entirely true for
clear decisions through presi-
campaign needs far more de-
Nixon in 1968: California, New
the campaign that was run in
dential aide H.R. Haldeman or
centralized and traditional po-
Jersey, Illinois, Ohio and Mis-
1970."
presidential assistant John
litical organization and cannot
souri. Also on the list are New
Asked his opinion of Ag-
Ehrlichman.
rely either on the President's
York, Pennsylvania, Texas,
new's June 30 speech in New
"Gentlemen, I don't have to
present lead in public opinion
Michigan and Maryland, all of
York in which he described
check with anybody," Mac-
polls or on a campaign that
which went for Hubert Hum-
McGovern as a "fraud," Milli-
Gregor said. "I make the deci-
places primary reliance upon
phrey in 1968.
ken replied:
sions and I act on the deci-
media advertising.
MacGregor rated California
"It's not the kind of rhetoric
sions."
The committee also plans to
in the 1972 election as "razor-
I would use-or ever have
spend about $6 million on di-
thin" and predicted very close
used."
mail and telephone opera-
races in New York, Texas, Mis-
MacGregor said. Over-
souri and Michigan.
all, he estimated, the commit-
When he took over the re-
would spend between $30
election committee reins on
million and $35 million in its
July 1, MacGregor cautioned
efforts to re-elect President
against overconfidence. He ap-
Nixon to a second term
peared more confident yester-
day as he outlined a strategy
that he said would stress the
President's record and, by im-
plication, deemphasize the
negatives in the 1972 cam-
paigan.
While MacGregor didn't say
H
THE WHITE HOUSE
WASHINGTON
July 18, 1972
PHONE CALL
ANN ARMSTRONG's OFFICE
7/27
Ann Armstrong would like to meet with
you for about half an hour some time
next week, if possible. She'd like to
discuss the role the Women's Division
will have in the campaign.
Gamelia
Try and schedule
meeting.
She should talk with
MacGregor.
harendy H.
Other
AS
on
484-6735
P.
this
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
June 12, 1972
MEMORANDUM FOR:
FOLLOW UP
FROM:
GORDON STRACHAN
G
Check on June 15 on the status of the California and
Women analysis at 1701.
1/2
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
fight 7/24
July 10, 1972
MEMORANDUM FOR:
FOLLOW UP
FROM:
GORDON STRACHAN
G
For the September Campaign Kick-Off which is scheduled
to appear in follow up after the return from California,
make sure Chapin's report regarding the survey is re-
raised.
Dual in Cal-Report
ADMINISTRATIVELY
THE WHITE HOUSE
CONFIDENTIAL
FU
WASHINGTON
June 13, 1972
LILL
3:30 p.m.
MEMORANDUM FOR:
MR. H. R. HALDEMAN
VIA:
DWIGHT L. CHAPIN and RON WALKER
FROM:
MICHAEL RAOUL-DUVAL
1
RE:
CAMPAIGN KICK-OFF
1.
In a joint effort with Magruder and Foust we have checked with
the following concerning the Gettysburg events: General Schultz,
Len Hall, Lang Washburn, Bryce Harlow, etc. It appears that
there were three or four "picnics" at Gettysburg each involving
different people. The campaign kick-off appears to have been a
one day cook-out on September 12, 1956. (The Republican
Convention was late August.)
There were about four speakers including President Eisenhower,
Vice President Nixon, the Governor of Pennsylvania and Len
Hall. According to Hall the invitations, sent by the RNC, were
for a "Republican Campaign Kick-Off" at Gettysburg. The
following were invited:
- All National Committeemen and Committeewomen
- All State Republican Chairmen
- Leaders of the Citizens for Eisenhower
- Youth for Ike
- Wives of the above
NOTE: There may have been others. Len Hall is sending
a newspaper clipping which supposedly lists the attendees.
All totaled, there were about 500. The Eisenhower Citizens
Committee arranged for hotel rooms in Washington and chartered
busses for the trip to Gettysburg. The busses departed here at
1:30 p.m. and the buffet dinner was at 4:00 p.m. Cigarette
lighters were given as souvenirs.
-2-
2.
Since we are considering a major T.V. address in conjunction with
the San Clemente events, it might be appropriate to include a
broader range of people than were invited to Gettysburg. This
would underscore campaign unity and add to the atmosphere of the
event.
I recommend that you ask the 1701 Committee to work up a speci-
fic invitation list for approval along the lines of their May 18, 1972
memo (attached). The total with wives would be in the 1500 range.
Approve
Disapprove
Option:
Invite Citizens Committee, RNC, Celebrities and Athletes, etc.,
but not Senators, Congressmen and GOP candidates unless they
are surrogates.
Approve
Disapprove
3.
According to Gordon Luce, the San Diego Convention Hall is
available on September 14th. It can hold nearly 5000 in a rally
set-up. The 1701 Committee can lock it up through Gordon with-
out indicating Presidential participation.
Approve reserving Convention Hall
Disapprove reserving Convention Hall
4.
Concerning costs, Jeb will recommend to Mr. Mitchell that the
participants pay their own way to San Diego, but that the Committee
pay for:
- Hotel, Food in San Diego,
$120,000
and busses to San Clemente
- T.V. time and production
$ 80,000 (+)
costs (including hall rental)
In addition, I recommend that the Committee pay for whatever
preparations are required at San Clemente. Although we do not
have all the cost figures for this, the following would be involved:
-3-
- Preparation of an area (turfing)
- Food and beverage (Mexican style)
- Tents, chairs and tables
Approve
Disapprove
5.
I recommend that a survey of the Convention Hall and San Clemente
be done when the advance people go to San Clemente later this month
in connection with the President's trip to California.
Approve
Disapprove
I
ADMINISTRATIVELY CONFIDENTIAL
FU
May 19, 1972
6/9
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
6/29
SUBJECT:
Campaign Kick-Off Event
7/17
Jeb Magruder gave the attached plan on the Campaign Kick-
off in San Diego and San Clemente to John Mitchell on
May 18. Mitchell discussed the proposal with Governor
Reagan. Reagan enthusiastically supports the idea but
suggests delaying the announcement as long as possible.
Mitchell agrees.
Mike Duval did a preliminary survey for Dwight Chapin,
based on earlier information from 1701. It also is
attached but will be updated after the Russia trip.
GS/jb
F/U - 6/5
sure
29
ADMINISTRATIVELY
THE WHITE HOUSE
CONFIDENTIAL
Lalf
WASHINGTON
HM
hold on now
June 13, 1972
$1/9
the now
3:30 p.m.
7/17
MEMORANDUM FOR:
MR. H. R. HALDEMAN
VIA:
DWIGHT L. CHAPIN ang RON WALKER
FROM:
MICHAEL RAOUL-DUVAL D
RE:
CAMPAIGN KICK-OFF
1. In a joint effort with Magruder and Foust we have checked with
the following concerning the Gettysburg events: General Schultz,
Len Hall, Lang Washburn, Bryce Harlow, etc. It appears that
there were three or four "picnics" at Gettysburg each involving
different people. The campaign kick-off appears to have been a
one day cook-out on September 12, 1956. (The Republican
Convention was late August.)
There were about four speakers including President Eisenhower,
Vice President Nixon, the Governor of Pennsylvania and Len
Hall. According to Hall the invitations, sent by the RNC, were
for a "Republican Campaign Kick-Off" at Gettysburg. The
following were invited:
- All National Committeemen and Committeewomen
- All State Republican Chairmen
- Leaders of the Citizens for Eisenhower
- Youth for Ike
- Wives of the above
NOTE: There may have been others. Len Hall is sending
a newspaper clipping which supposedly lists the attendees.
All totaled, there were about 500. The Eisenhower Citizens
Committee arranged for hotel rooms in Washington and chartered
busses for the trip to Gettysburg. The busses departed here at
1:30 p.m. and the buffet dinner was at 4:00 p.m. Cigarette
lighters were given as souvenirs.
-2-
2.
Since we are considering a major T.V. address in conjunction with
the San Clemente events, it might be appropriate to include a
broader range of people than were invited to Gettysburg. This
would underscore campaign unity and add to the atmosphere of the
event.
I recommend that you ask the 1701 Committee to work up a speci-
fic invitation list for approval along the lines of their May 18, 1972
memo (attached). The total with wives would be in the 1500 range.
Approve
Disapprove
C
Option:
Invite Citizens Committee, RNC, Celebrities and Athletes, etc.,
but not Senators, Congressmen and GOP candidates unless they
are surrogates.
Approve
%
Disapprove
3.
According to Gordon Luce, the San Diego Convention Hall is
available on September 14th. It can hold nearly 5000 in a rally
set-up. The 1701 Committee can lock it up through Gordon with-
out indicating Presidential participation.
Approve reserving Convention Hall
c
Disapprove reserving Convention Hall
4.
Concerning costs, Jeb will recommend to Mr. Mitchell that the
participants pay their own way to San Diego, but that the Committee
pay for:
- Hotel, Food in San Diego,
$120,000
? why
and busses to San Clemente
- T.V. time and production
$ 80,000 (+)
costs (including hall rental)
In addition, I recommend that the Committee pay for whatever
preparations are required at San Clemente. Although we do not
have all the cost figures for this, the following would be involved:
- -3-
- Preparation of an area (turfing)
- Food and beverage (Mexican style)
- Tents, chairs and tables
Approve
Disapprove
5.
I recommend that a survey of the Convention Hall and San Clemente
be done when threadvance people 00 to San Claments later this month
in somection with the Presider to California
Approve
Disapprove
J
Committee for the Re-election of the President
May 18, 1972
MEMORANDUM
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE JOHN N. MITCHELL
THROUGH:
JEB S. MAGRUDER
FROM:
J. CURTIS HERGE
SUBJECT:
Proposal for Campaign Kick-Off Event
in San Diego and San Clemente
September 14 and 15, 1972
It has been proposed that the President and Mrs. Nixon host a two
day gathering of Republican leaders in San Diego, California, during
the period September 14 and 15, 1972. The purpose of the gathering
would be (1) to provide an opportunity for discussions and meetings
about campaign strategy and plans and (2) to provide an attractive
and suitable forum for the initial campaign address by the President.
In that connection, consideration is being given to a proposal that
the President deliver his formal acceptance speech during this two
day period in California, rather than at the Convention in Miami.
The purpose of this memorandum is to set forth the points which
should be considered in connection with this proposal and to describe
a proposed agenda.
1. Participants. In addition to the President and
Mrs. Nixon and the candidate for Vice President and his wife, the
following groups of individuals might be invited to the gathering:
Approximate Number of
Group
Individuals in the Group
a. The surrogate candidates
32
b. Members of the Cabinet who
are not surrogate candidates
(Laird, Rogers, Shultz)
3
C. Republican Senators who are
not surrogate candidates
35
d. Republican Governors who are
not surrogate candidates
17
in lists 1 who instal to
DOE Methystang deals
Page Two
e.
Republican Congressmen who
are not surrogate candidates
(Not including Congressmen
Ashbrook, McCloskey, Schmitz
and Riegle)
171
f.
Officers of the Republican
National Committee
12
g. National Committeemen and
Committeewomen
100
h.
State GOP Chairmen
50
i.
State Committee for the Re-
election of the President
Chairmen
50
j.
State Finance Committee to
Re-elect the President
Chairmen
50
k.
State Committee for the Re-
election of the President
Executive Directors
50
1. Under Secretaries, Assistant
Secretaries and Agency Heads
V.
70
m.
Senior members of the White
House staff
15
n.
Senior members of the 1701
staff and voting bloc
coordinators
20
O. Celebrities for the President
10
Is that fore
p.
Athletes for the President
10
we
q.
Elected Republican State
Officeholders from California
4
r. Non-incumbent Republican
candidates for Congress from
California
?
31
S.
Republican leaders not listed
above, e.g. Mayor Lugar, Dr.
Arthur Flemming and substantial
contributors
60
Sub-Total
790
Spouses
790
TOTAL
1,580
Page Three
The number of participants could be reduced, if deemed advisable,
by not inviting (a) the Republican Congressmen who are not surrogate
candidates, (b) the Assistant Secretaries, and (c) selected Agency
Heads. This question becomes relevant in connection with cost
considerations and the proposed berbecue (or fish fry) at the
No
residence in San Clemente. We have been advised that-the areas
available for that event are either the golf course, or the area
immediately to the east. Both areas at the residence could handle
"1,000 plus, " but 1,580 might exceed the comfortable limit unless
the areas were combined.
We recommend that consideration continue to be given to inviting all
the listed groups, plus their spouses (a total of approximately
1,580 people), subject to a more definitive determination of the
costs involved and the numbers that can be accommodated at San
Clemente. If reductions are then indicated, consideration would be
given to not inviting, in the order listed, (a) the Republican
Congressmen who are not surrogate candidates (the leadership and
the California Congressmen should nevertheless be invited), (b)
the Assistant Secretaries, and (c) selected Agency Heads.
Approve
Disapprove
Comment
2. Dates. The dates proposed are Thursday, September
14, and Friday, September 15.
It should be noted that there will be the following other activities
in San Diego during that period:
a. The Inland Empire Credit Union will be holding a convention
at the Town and Country Hotel. Expected attendance: 900;
b. The U.S.S. Saratoga Reunion will commence on September 15th
at the Sheraton Inn. Expected attendance: 300;
C. Provident Mutual Life Insurance Company will be holding a
convention at the Hotel Del Cornado from September 7th
through September 14th. Expected attendance: 700;
d. The Humble Oil and Refining Company will be holding
meetings at the Town and Country Hotel from September 10th
through September 14th. The expected attendance is not
known at this time;
Page Four
e. The U.S. Pro Tennis Association will hold a convention
at the Hotel Del Cornado from September 14th through
September 17th. Expected attendance: 400;
f. California Affiliate Representatives, Inc. will be
meeting at the Bi-hia Hotel from September 14th through
September 17th. Expected attendance: 400.
It does not appear that these activities would cause any media or
accommodation conflict. It should be noted, however, that the San
Diego Padres are scheduled to play in Houston on September 14 and
15. Those games may be televised locally in San Diego.
3. Format. As noted, consideration is being given
to a proposal that the President deliver his acceptance speech
during this period. It is our understanding that Messrs. Bryan
and Willkie, as well as a number of other nominees, delivered their
acceptance addresses at a time considerably later than the Convention.
The thought in this instance is that there would be some obvious
advantages in getting some major attention and television coverage
in September when the audiences would be larger than in late August.
An inherent problem is that the three television networks would
have to be convinced that (1) the speech is, in fact, the acceptance
speech and (2) free time should be provided. The networks probably
cannot be convinced that the acceptance speech will be delivered in
California until the conclusion of the Convention in Miami. Even
then, the networks might want to hear, or read the advance text of,
the California speech before deciding if free time should be granted.
A more remote problem is that the networks may decide, after the
Convention, that we have locked ourselves in and, as a consequence,
force us to buy time to have the speech covered.
Mike Duval, at the White House, has presented the following options:
a. If the address is the President's acceptance speech
and it is carried live (video tape) on a national or
selected cities hook-up, it should be held on Thursday,
September 14, 1972, at 7:00 p.m., before a "canned"
audience of about 5,000, including the key participants
suggested above. The place selected should be inside,
e.g. at the Convention Hall, but not in a dinner setting.
In order to create campaign excitement, a rally atmosphere
was suggested.
Page Five
b. If the address Never acceptance
speech and there is only film coverage, it should also
be held on Thursday, September 14, but in Charger
Stadium (capacity 50,000). Admission would be by
ticket and there would be pre-program entertainment
and post-speech fireworks.
In view of the tenuous situation with the television networks, we
recommend that the President deliver his acceptance speech at the
Convention in Miami and that the speech in San Diego be considered
as his initial campaign address. We also recommend that this
address be delivered indoors on Thursday, September 14, 1972, at
7:00 p.m. The program would be developed in a rally type atmos-
phere and the President's address should be preceded with a
procession of celebrities and entertainment. The site selected,
such as the Convention Hall, might accommodate 5,000 people.
Negotiations should be undertaken with one network to buy thirty
minutes of time to broadcast the President's address.
Approve
Disapprove
Comment
The major event on Friday, September INO 15, 1972, might be to have the
President host a barbecue (or fish fry) at the residence in San
Clemente either on the golf course or the area immediately to the
east. Mike Duval has noted-that "both areas at the residence could
easily handle 1,000 plus.'
Mike Duval has recommended that this event be held at noon, or in
mid-afternoon, to permit the participants to fly home that evening.
Our view is that the event should be held from 5:00 p.m. to 8:00 p.m.
as the conclusion of a series of working sessions that would also
be scheduled. (Our proposed agenda for the two days' activities,
including the working sessions, is attached at Tab A.)
For our guidance, we would appreciate receiving your recommendation
whether the event should be held at:
a. Noon or mid-afternoon
b. From 5:00 p.m. to 8:00 p.m.
Page Six
4. Cost. It is estimated that, if all the proposed
participants were invited, the two day program would cost approxi-
mately $403, 460. That estimate was based upon the following
assumptions:
a. Transportation. It was assumed that charter
aircraft would be utilized to transport the
handled fow this
surrogate candidates; the other members of
the Cabinet; the other Republican Senators;
the other Republican Congressmen; the Under
Secretaries, Assistant Secretaries and Agency
Heads; the 1701 staff members; and, their
DDE was see deals
spouses between Washington, D.C. and San
Diego. That includes approximately 660
people, which would require five aircraft
at approximately $22,000 each.
$110,000
It was also assumed that we would pay the
cost of coach class, round trip transporta-
tion for the 300 campaign chairmen,
campaign finance chairmen, campaign execu-
tive directors and their spouses, from
their home states to San Diego
88,500
b. Television Time. Thirty minutes of time
for a network broadcast of the President's
address on September 14, 1972, would cost
between $65,000 and $85,000, depending
upon the network and the number of
affiliate feeds.
80,000
C. Rooms. It was assumed that one-half the
participants might arrive in San Diego
on Wednesday evening and that the
balance would arrive on the chartered
aircraft on Thursday morning. It was
also assumed that all the participants
would overnight in San Diego on Thursday
and Friday nights. The assumed room
cost per person per night was $20 for
a single and $25 for a double.
49,500
Page Seven
d. Food. It was assumed that lunch would
be provided on Thursday; and, that break-
fast and lunch would be provided on
Friday. Other food costs would be borne
by the individual participants.
31,600
e. Barbecue. It was assumed that the
barbecue at the residence would cost
approximately $15.00 per person.
23,700
f. Buses. It was assumed that forty-
three charter buses would be required
to bus the participants between San
Diego and San Clemente on Friday,
September 15, 1972. The cost per bus
for the six hour charter would be
approximately $120.
5,160
g. Rally. The cost of the rally on
Thursday, September 14, 1972, was
estimated at $15,000.
15,000
TOTAL
$403,460
It should be noted that the cost of the "Spirit of '76" and the cost
of landscaping at the residence have not been included in the fore-
going estimate.
If it were decided not to invite all the Republican Congressmen, the
Assistant Secretaries, the Agency Heads and their spouses, the total
number of participants would be reduced to approximately 1,120
participants. Accordingly, the cost of the program would be reduced
and would amount to approximately $309,000.
If the concept of the program is approved, it should be noted that
planning should be commenced as promptly as possible. This is par-
ticularly true in connection with chartering the aircraft and buses
and in negotiating for the television time.
cc: Mr. Herbert L. Porter
TAB A
PROPOSED AGENDA
Thursday, September 14, 1972
9:00 a.m. - 12:00 noon
Arrival and check-in
12:00 noon - 2:00 p.m.
Luncheon, with address by Gov. Reagan
(Host Governor)
2:00 p.m. - 5:00 p.m.
Working sessions, with addresses by
Mr. Mitchell, Mr. Stans and Sen. Dole
6:00 p.m. - 7:00 p.m.
Indoor rally, with celebrities and
entertainment
7:00 p.m. - 7:30 p.m.
Address by the President
7:30 p.m. -
Staff time
Friday, September 15, 1972
7:30 a.m. - 9:00 a.m.
Breakfast buffet
9:30 a.m. - 12:00 noon
Working sessions with addresses by
Gov. Rockefeller, Sen. Goldwater,
Sen. Scott and Cong. Ford
12:30 p.m. - 2:00 p.m.
Luncheon, with address by the Vice
Presidential candidate
3:30 p.m. - 5:00 p.m.
Bus participants to San Clemente
5:00 p.m. - 8:00 p.m.
Barbecue (or fish fry) at San Clemente
8:00 p.m. - 9:30 p.m.
Return to San Diego
7/17
Moria
Diolshriver - Planner + Supervise
nancy Brataas, debel all
telepe banks on sts (Priouty)
Boe morgan - Derect, mail
memo of 7/14, + aequis
of PUoterRepislis
Biba wagner- superveses
WIth arives on St Books
- Research
art Finaelstein - Demegrapher
Replacement for Rich Fore - (En malel;
Training cepusits- - Voter CD, Regis
-under Jerry Junes
-Cordenate strategic decisions
made in shategy Sessions
- worl closely w/ Failer beef of Statemy
- -"Poe Line" Determined by J8m decemented
aderse HolAcrect Mail-45m.
Share has
DRAFT Letter to State Chairman enclosing "We'll kill them" poster
Dear
:
Both my predecessor John Mitchell and I have repeatedly warned that our
greatest enemy this year is apathy. To reinforce that point, I have
enclosed a poster recording Mr. Gary Hart's views on the subject.
Although the polls show the President with a commanding lead of 19% over
Senator McGovern, I know you will agree that we must do everything in our
power to insure that our campaign staffs -- professional and volunteer --
"run scared" from now until November 7.
Senator McGovern's experience in the California Primary, when a 20% lead
almost completely evaporated in one week, should serve as a lesson to
our campaign.
The enclosed poster is one weapon you can use to cambat overconfidence and
apathy in your state's campaign. I urge you to post it in a conspicuous
place in your headquarters.
Thank you.
Sincerely,
Clark MacGregor
CAmpaign Director
Committee for the Re-election of the President
MEMORANDUM
July 7, 1972
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE CLARK MAC GREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
ROBERT C. ODLE, JR.
R.C.O.
Attached is our weekly report.
bcc: Mr. H. R. Haldeman
CONFIDENTIAL
ADVANCE
On Monday, June 26, Mr. Edgar Bergen, one of our confirmed celebrities,
appeared at the Missouri Republican Finance Committee Fund Raising Din-
ner in St. Louis at which the Vice President was the speaker. The
reports we received both from the Finance Chairman, Mr. A1 Fleischer,
and our advancemen were that the event went very well. Mr. Fleischer
was particularly appreciative of the Committee's efforts in securing
Mr. Bergen. In addition to performing at the dinner, which was at-
tended by about 1,200 at $100 per plate, Mr. Bergan appeared as a guest
on the "Afternoon Show" hosted by Dick Ford on KSD-TV. The Committee
is to receive 15 percent of the gross proceeds of this dinner.
The Vice President appeared at three fund raising dinners June 26, in
St. Louis, June 29, in Nassau County New York, and June 30, in New
York City. The Tour Office coordinated the payment of expenses and
Committee's percentage with the Nassau County Republican Party, the
Missouri Republican Finance Committee, and our Finance Committee.
Additionally, the Tour Office performed the same functions for Secre-
tary Butz' appearance at a fund raiser for the Mississippi Republican
Party on June 26.
For the thirty events that occurred last week, the Tour Desk did
telephone advance work and schedule building.
AGRICULTURE
Clayton Yeutter conferred with some of the leaders of the cattle industry
regarding the Administration's decision to remove all quotas on meat im-
ports. As expected, the decision was not greeted with enthusiasm. Most
cattlemen realize that removal of quotas will have little, if any, effect
on cattle prices. But they are much disturbed by the precedent that is
established. They fear (1) that controls may not be reinstated on
January 1, 1973, and (2) that they 11 be removed in the future every
time the consumer lobby makes a lot of noise, and in every election year.
We will certainly suffer some political damage in the Great Plains from
this move. How much, and how lasting it will be, remains to be seen.
The Administration also placed price controls on certain raw agricultural
products subsequent to the first sale. Since the first sale is by farmers,
they will not be affected directly, and perhaps not very much indirectly.
In fact, if this decision succeeds in squeezing the profit margins of
others in the marketing chain, farmers will benefit. But these benefits
will probably not bc realized prior to November 7. So the net effect of
the decision on agriculture will probably be nominal. Hopefully, this
decision, coupled with the above mentioned decision on imports, will
have a positive net effect on the consumer vote.
Madson traveled during the entire week, meeting with Farm Families for
the President chairmen in eight states. Yeutter met with the South
Dakota and Nebraska chairmen while attending some of the Republican
State Conventions in the Midwest.
-2-
BALLOT SECURITY
In New York, we have a new chairman, Thomas Spargo, who is replacing
Joseph Forstadt who was recently elected president of the New York
State Young Republicans.
In Texas, Alan V. Rash has been confirmed as the Voters' Rights (Bal-
lot Security) chairman for that state.
BLACKS
On the completion of the kick-off campaign fund raiser, we convened
an Ad Hoc group of key planners to evaluate the fund raiser.
At the request of Stan Anderson we prepared a list of key Black
Republicans who will receive a platform committee questionnaire.
After preliminary assessment, we identified several Black Democratic
notables for the planned San Clemente conference with the President.
Athlete liaison was sustained by phasing the athlete special interest
group into the State Organizational operation and firming up their
role in connection with the National Campaign.
CITIZENS
During this past week work was continued in the organization of
various Citizens Committees.
Tom Evans of New York has been named as an Advisor to the Citizens
Committee and will be assisting us from time to time.
Life underwriters leaders cleared and appointed as follows: Herbert
Mischke, Minnesota, Chairman; Lewis Yount, Washington, Vice Chairman;
Philip Hoche, Florida, Vice Chairman. They are assembling a list of
thirteen.
Optometrists leadership identified. Leadership meeting scheduled for
for July 12.
Securities industry leadership being contacted. Leaders will be in
for meeting at 1701 July 18th or 20th.
Financial institutions leadership is being contacted. Date is not
yet set.
Pharmacists and veterinarians leadership meetings are firm for July 6
or 7th.
-3-
Sportsmen: contact made with NRA and wildlife people. Leadership
meeting is scheduled at 1701 for July 12.
Pilots' meeting was held at AOPA headquarters. They also have a
750,000 pilot mailing list we can get. They are sending us names
of leaders to contact to set up leadership meeting.
Motorcyclists' leadership has been contacted and a leadership
meeting is scheduled to take place at 1701 on July 13.
In addition to the above, two new areas have been added: Mobile
Home Owners and Bowlers.
Meetings were held with voter bloc heads and political coordinators
to broaden understanding of 1701 capabilities and set stage for co-,
operation on state assignments later.
LAWYERS
During the past week we have appointed Lawyers Committee Chairmen
in New Mexico, Rhode Island, Connecticut, Colorado and Oregon.
This addition brings the total number of states in which Lawyers
Committee Chairmen have been selected to thirty.
We have submitted a special telephone campaign plan for July to
Mr. John J. Fallon, the Lawyers Committee Chairman for Western
Missouri. It is expected that a Lawyers Committee Telephone
Campaign will be conducted in Kansas City, Missouri involving
some fifteen hundred lawyers during the month of July. This cam-
paign will serve as a pilot for the Lawyers Committee Telephone
Campaigns which are to be conducted in each state after the Na-
tional Convention.
The objectives of the Telephone Campaign have been previously
described in detail and briefly stated are: (a) to identify
lawyers who support the President and to insure that they vote
by a get-out-the-vote letter in late October which includes
absentee ballot information for the specific voter involved;
(b) to secure volunteer assistance for Nixon State Chairmen,
Lawyers Committee Chairmen and the Ballot Security Chairmen;
(c) to identify sources of financial support and (d) to appeal
to the undecided lawyer-voter by an offer of information which
may favorably influence his vote.
Lawyers Committee Meeting in Washington, D. C. August 3, 1972.
A one-day meeting will be held in order to brief State Lawyers
Committee Chairmen, their selected Key Chairmen, selected
National Advisory Committee members and the spouses of all of
these lawyers. The schedule will include a morning briefing for
the lawyers, a special morning briefing for the spouses conducted
-4-
by the spouses, a joint luncheon, an afternoon briefing for the
lawyers with optional activities for their spouses and an early
evening reception.
It is expected that the recommendations for the National Advisory
Committee will be completed and that appointments to the Committee
will begin early next week.
The "Lawyers Committee Chairman's Handbook" will be distributed
this week. It includes a description of the goals and organi-
zation of the Lawyers Committee and programs, sample speeches
and issue materials.
A public relations program for the Lawyers Committee will be
developed with Mr. McDonald and Miss Harris this week centering
on the activities at the Convention, the Lawyers Committee Wash-
ington Conference and other activities. In this connection we
expect to use our extensive mailing list.
Press Releases. We are now preparing to release announcements
of the thirty State Lawyers Committee Chairmen. These will be
coordinated with each Nixon State Committee and with the
Lawyers Chairmen.
We now have and are committing to data processing, a list of the
legal publications in the country on a state by state basis for
use primarily in connection with the activities of each State
Lawyers Committee.
PHYSICIANS/DENTISTS
We are working with Finance Division's Direct Mail people on
logistics of a fund-raising letter for physicians and dentists.
We are continuing contacts with Nixon State Chairmen regarding
the formation of State Dental Teams.
SPANISH-SPEAKING
Alex Armendariz traveled to Beaumont, Texas, to participate in the
LULAC National Convention.
Alex met with Gil Chavez to discuss HEW's bilingual program and
develop an additional information program.
Frank Almaguer attended the Republican Congressional Candidates'
Conference and participated in a panel discussion on Spanish-
speaking voters along with Phil Sanchez and Manuel Giberga. About
fifteen Republican candidates attended this conference.
-5-
SPOKESMEN RESOURCES
We have prepared a schedule of campaign activities during the months
of September and October for the surrogate candidates.
The Attack Plan was prepared after preliminary consultations with
John Whitaker. In addition, we have now submitted the prepared
Attack Plan for comment to Messrs. Foust, Howard, Malek, Marik,
O'Donnell, Parker, Shumway, Teeter, and Whitaker. Additional copies
have been submitted to Messrs. Magruder and Strachan for informational
purposes. To date, we have received written comments from Messrs.
Malek, Marik, O'Donnell, Parker, Flemming, Teeter, and Whitaker. We
are revising the Attack Plan to reflect these comments.
In preparing this plan, we considered the following:
1. Key States. It has been suggested that surrogate candidates
appear only in the fifteen key states, with emphasis on media centers
in those states. The rationale for that suggestion is that it is
the electoral votes in those states that are essential for the Presi-
dent's re-election.
Surrogates have been scheduled to campaign in selected key states no
more than three days per week. This allows for sufficient flexibility
to permit a limited number of appearances in essential forums in non-
key states, or a complete shift in emphasis should a revision in the
key states occur.
2. Surrogates. Various factors were taken into consideration in
scheduling each surrogate. Those factors included (a) the surrogate's
native geographical area, (b) the surrogate's particular constituency
and political appeal, (c) the surrogate's existing schedule and other
responsibilities, (d) the surrogate's known limited availability, and
(e) the surrogate's office responsibilities.
3. Saturation Levels. The appearances of surrogates in key states
were scheduled according to the state's rank in the list of key
states, the geographical size of the state, the number of media
markets in the state, and the number of electoral votes.
4. First Family. We have agreed with Dave Parker that he will
schedule appearances by the First Family in coordination, or in
conjunction, with the Attack Plan.
5. Expenses. The Tour Office's preliminary estimates of the Attack
Plan, using maximum variables, indicate that the cost will be within
the budget.
We have begun plans for the Convention in August. The plans include
the extensive use of surrogates, celebrities and other key spokesmen
-6-
in several groups of caucus teams. These teams would be programmed
to provide both substantive and political briefings to selected key
state caucuses and voter-bloc groups.
Ray Caldiero has been added to the staff. He has taken leave from
the Marriott Corporation, where he is a vice president. Caldiero
is developing the plan to maximize the resources of these celebrity
groups; Celebrities for the President, Athletes for the President
and American Music for the President.
TRANSIENT
During the past week the staff concentrated on developing the overseas
organization in Europe and the Far East. Mr. McAdoo met with Mrs. Anna
Chennault to develop a coordinated plan for fund raising and absentee
voter canvasses in major Asian countries including Japan, Thailand,
Hong Kong, Okinawa and Taiwan. Several telephone conferences were held
with the leadership of the European Re-election Committee regarding
Mr. Rumsfeld's September trip and implementation of the absentee voter
campaign in twelve European countries.
The Special Ballot field representatives began contacting the state
campaign leadership to develop plans for implementing the state special
ballot canvass program. These contacts indicated several states are
well along with their plans and designated a special ballot chairman
to supervise the effort.
Demographic information on military voters aged 19 to 24 was gathered
and analyzed by the polling staff. Their recommendation was that no
broad based absentee program be developed for this group since the
demographic profile showed them to be from economic groups that are
heavily Democrat. Therefore, the military special ballot effort will
be limited to the officer ranks and senior career enlisted men. A
detailed persuasion program will be completed by July 15 and will be
implemented domestically and overseas beginning August 1.
VETERANS
A briefing was held on Maonday at the White House for about twenty of
the principal national veteran leaders followed by a reception at the
Blair House. The President made an appearance before the group.
Much of the week was spent preparing for the veterans kick-off meeting
held on June 30. About twenty members of the Veterans National Advisory
Group were present for the meeting. Mr. Malek, Mr. Magruder and Mr.
Shearer spoke to the group during the morning session. Colonel Borman,
National Chairman of the Veterans Committee, addressed the group and a
press and photo session was conducted by the Committee's PR group. The
afternoon session centered on the veterans campaign plan and the role
-7-
of advisors in the overall organization. Rufus Wilson of the Veterans
Administration spoke to the group about the Administration's veterans
record. A reception at the Taylor House followed the meeting.
We also worked on the development of a surrogate plan to be used
during the campaign.
Veterans Chairmen were named in Maine and Arizona.
Jim Smith met with veteran leaders in Detroit, Kansas City, Oklahoma
City and Topeka regarding the organization of veteran committees in
their states.
\
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
June 30, 1972
MEMORANDUM FOR MR. GORDON C. STRACHAN
FROM:
JEB S. MAGRUDER
That attached memorandum has not been approved
yet.
Committee for the Re-election of the President
MEMORANDUM
June 28, 1972
CONFIDENTIAL
MEMORANDUM FOR:
THE HONORABLE JOHN N. MITCHELL
THROUGH:
FROM:
JEB BOB MARIK S. MAGRUDER R
SUBJECT:
Strategy Meeting
The Tuesday Strategy Group met on June 27th to discuss recommendations
for campaign activities during three important periods:
1. Between the Democratic and Republican conventions.
2. Between the Republican convention and the campaign
kick-off on September 14th.
3. During the seven weeks of the campaign between the
kick-off and Election Day.
BETWEEN THE CONVENTIONS
Objectives:
1. To identify McGovern with extreme and untenable positions
on the issues.
2. To demonstrate that the Democratic Party is fragmented,
with substantial defections to the President.
Activities:
1. Ed Failor will run a "Truth Squad" in Miami during the
Democratic convention.
2. "Monday" will take on McGovern on the issues and publicize
the criticisms of his positions by other Democrats.
CONFIDENTIAL
- 2 -
3. Defections from the Democratic ranks. It was the general
feeling of the group that defections should follow two
patterns.
(a) Immediate, volatile negative reaction to McGovern
by several labor leaders. Preferably, this would
take place at the convention, and receive wide-
spread publicity.
Recommendation
That you approve the immediate defection strategy if it
can be implemented.
Approve
Disapprove
Comment
(b) The establishment of a Democrats for Nixon Committee
about one week after the convention (for example,
Thursday, July 20). This would be formed by several
solid, prominent Democrats. The slight delay would
underscore the seriousness of the move--a courageous
act of conscience. There would only be enough Demo-
crats announced at the outset to establish the committee.
Others, including many of the more prominent figures,
would make announcements on a continuing basis, week
by week, throughout the campaign. It will be important
to have sufficient activity between the conventions
to counter McGovern's efforts toward party unity.
It will also be effective to have some major figures
announce their support as late as October.
Recommendation
That you approve the proposed general time frame for
the establishment of Democrats for Nixon (one week
after the convention) and the strategy of continued
additions to the Committee throughout the campaign.
Approve
Disapprove
Comment
CONFIDENTIAL
- 3 -
4. It was proposed that, immediately after the Democratic
convention, the Re-election Committee take out full-
page newspaper ads in all major media markets. These
ads would feature the slogan, "President Nixon. Now
More Than Ever." The purpose of the ads would be
a) To set the tone of the upcoming campaign with
regard to issues.
b) To capitalize on McGovern's extreme positions to
deflate his recent "coronation" as the Democratic
standard-bearer.
c) To "show the flag" of the Nixon Campaign Organization,
since it has had relatively low visibility during
the primaries.
These ads should contain a coupon for volunteers and cash
contributions. We should avoid the charge of an extravagant
campaign expenditure by turning it into an opportunity to
ask for help and raise funds. The ads would be on a one-
shot basis, right after the convention, and before the
announcement of the formation of "Democrats for Nixon."
The estimated cost would be $300,000 which would not be
chargeable to the media spending limit after the Republican
convention.
Recommendation
That you approve the concept described above for newspaper
ads immediately after the Democratic convention, at an
estimated cost of $300,000.
Approve
Disapprove
Comment
5. Use of Surrogates. Throughout the period between the
conventions, our surrogates should be speaking in support
of the President and his record. They will show the McGovern
programs to be inadequate by comparison. There should be a
balance between the positive treatment of the President's
record, and the direct, negative attack on McGovern.
One of the issues to be dealt with early is that of Welfare.
Senator Javitz and Secretary Richardson will be the leading
spokesmen. Other issues will be raised during the remaining
weeks between conventions. Each issue should be carefully
orchestrated, with all surrogates covering that issue during
the given time period. The objective is to gain publicity
for the issues at least at the local level, and thereby to
force McGovern on to the defensive.
CONFIDENTIAL
- 4 -
Recommendation
That you approve the use of surrogates to raise the issues
on an orchestrated basis, week-by-week, between the con-
ventions, as outlined above.
Approve
Disapprove
Comment
BETWEEN THE REPUBLICAN CONVENTION AND THE CAMPAIGN KICK-OFF
The group raised the question of what activities would be most
productive during this period. A low-key tone should be main-
tained, so that the campaign does not appear to be in full swing
before the kick-off. These suggestions were:
1. A series of local barbecues across the country to
build early enthusiasm among volunteers and supporters
of the President. These would be attended by surro-
gates, but formal speeches would be kept to a minimum.
2. Local emphasis on recruiting of volunteers and initiation
of precinct-level activities. Surrogates and others
would make appearances in support of organizational
efforts. In particular, approximately 250 telephone
centers will be opening during this period.
3. Campaign trains or chartered campaign planes carrying
surrogates to many speaking stops within populated
areas.
More analysis will be done before formal recommendations are
presented for this period.
CAMPAIGN KICK-OFF TO ELECTION DAY
It was agreed that this phase of the campaign should be planned
week-by-week, with programmed shifts from issue to issue, to keep
McGovern on the defensive. More detailed planning should be the
subject of a subsequent Strategy Group meeting.
CONFIDENTIAL
Committee for the Re-election of the President
MEMORANDUM
July 14, 1972
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE CLARK MAC GREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
ROBERT C. ODLE, JR.
Attached is our weekly report.
bcc: Mr. H. R. Haldeman
CONFIDENTIAL
ADVANCE
On Tuesday, July 4, Senator Brock delivered a speech to the Southeast
Regional B'nai B'rith Convention in Biloxi, Mississippi. Our advance-
man reported to us that the event went very smoothly without any
problems. At the request of Harry Flemming, there was no political
activity on the trip and no secondary events. There were 400 people
at this event.
The Tour Office advanced the appearances of Congressman Gilbert Gude
and Mr. Richie Petitbon of the Washington Redskins at the annual
Fourth of July Parade in Woodacres, Maryland. The Committee Schedul-
ing Office arranged these appearances at the request of Mr. Philip R.
Carr of the Oliver T. Carr Company. After riding in the Parade,
Congressman Gude and Mr. Petitbon addressed a crowd of about 2,500
persons at a flag-raising ceremony. Both speeches, especially Mr.
Petitbon's, were well received. WTOP - Channel 9, the local CBS
affiliate, carried film clips of the event on its 6 o'clock news
shows. The clips were part of a feature story on local Fourth of
July celebrations.
Mr. Harry S. Dent, through the Committee Scheduling Office, accepted
an invitation to deliver the keynote address at the annual Independence
Day Celebration in Tyler, Texas. Due to sudden illness, Mr. Dent's
appearance was cancelled, and Mr. Wallace B. Henley spoke in his stead.
The Tour Office expanded Mr. Dent's schedule to include a press confer-
ence and a reception with local civic and business leaders as well as
the originally scheduled speech. To insure the proper execution of
this expanded schedule, the Tour Office sent two advancemen to Tyler.
When it was learned that Mr. Henley was coming in place of Mr. Dent,
the press conference was cancelled. However, the reception was at-
tended by 125 persons, and Mr. Henley's speech was well received by
an audience of 5,000 persons. The media coverage given Mr. Henley's
speech was good. The July 5 Tyler Morning Telegraph gave the appear-
ance front page coverage and printed the Presidential Message deliv-
ered by Mr. Henley in its entirety. In addition, television station
KLTV, Tyler, Texas, taped segments of Mr. Henley's speech for presen-
tation on its July 5 news programs.
Members of the Tour Office met with administrative assistants of
Senators Cook and Taft during the past week. These meetings are
part of a continuous program to meet and get acquainted with
administrative assistants of all surrogates at least twice prior
to the Convention.
There were ten schedule building and telephone advance activities
last week.
-2-
AGRICULTURE
We've begun to lay tentative plans for bringing our state Farm
Families for the President chairmen to Washington, D. C., for a
concentrated one-day briefing session in late July or early
August. A proposed agenda will be available soon.
A basic campaign pamphlet for agriculture is about in final draft
form. We're working closely with the November Group in attempting
to get this publication in print for use at county fairs, some of
which are already underway.
U.S. News & World Report published, in their July 3 issue, a three-
page story on agriculture which was highly favorable to the Admin-
istration. We are now evaluating the possibility of obtaining
reprints of that article for county fair usage, too.
Because of the geographic dispersion of farmers, and for a number
of other reasons, direct mail is a major element of the agricultural
campaign plan. At the moment, we are having difficulties in nego-
tiating for the use of Farm Journal's excellent farm mailing list,
but we hope to resolve the problem within the next few days. Bob
Morgan has been intimately involved with us in this situation.
As expected, the Democratic agricultural platform is pie in the sky.
It probably promises more than any farm platform that this country
has ever seen. But this will appeal to some farmers. Our judgment
is that McGovern will campaign heavily in the farm states -- perhaps
second only to the key states in his emphasis.
Secretary Shultz made some comments relative to 1973 meat import
levels in his July 7 press conference. These comments implied that
quotas could be quite liberal --- which lends credence to the fears
of cattle producers that the decision to "temporarily" lift quotas
for the remainder of 1972 may turn out not to be temporary. If
statements like this continue, we will be in real trouble with the
cattle industry.
Yeutter and Secretary Butz have discussed this, and both agree that
the Administration cannot afford to make anymore actions this year
that are actually or potentially damaging to the interests of the
cattleman. He's about ready to vote Democratic even though cattle
prices are high.
A major sale of grains to Russia was announced over the weekend.
It is the largest sale of its kind ever consummated and will be
most welcome news in grain producing areas.
-3-
BLACKS
At the request of Laura Walker of the November Group, we provided a
magazine placement index oriented to Black media. Here, articles,
ideas and key people were identified -- each featuring strong Admin-
istration achievements for Blacks to be used for special feature
articles.
A meeting with Bill Novelli of the November Group, resulted in the
updating and revising of the Black Americans brochure. A second
edition of 95,000 is due in two weeks and many requests are already
coming in from across the country.
An exchange of concerns with Nixon State Chairmen on July 7 resulted
in identifying areas requiring greater effort and coordination for
Black State/City campaign organization.
We met with Ohio Black Republican and Democrat supporters. With
them, we planned and tood action to assure the success of the
Canton, Ohio planning workshop scheduled on July 15 for all Ohio
representatives from eight key participating cities.
Throughout the week our efforts concentrated mainly on orchestrating
the following state organization activities:
Ohio -- Campaign strategy.
California -- Resolving organization difficulties.
Arizona --- Structuring state organization and coordination.
New York -- Identifying key supporters and moving toward implementing
state organizational plans.
Texas -- Campaign preliminary procedures.
A Black Delegate Convention and Communication Plan was developed.
Here, we detailed time and action steps and expanded beyond our
original Convention Plan. We also met with a group of Black sup-
porters concerned over the role of Blacks at the Convention. They
later conferred with Senator Dole, Tom Evans of the RNC and Stan
Anderson of the White House staff, to detail the request for ac-
celerated Black involvement on Convention Committees and keynote
and/or seconding speeches.
We worked closely with disenchanted Democrats who are joining our
Democrats for the Re-election of the President team. We also
shared this information with Ed Failor who is coordinating our
effort from Miami.
-4-
BUSINESS AND INDUSTRY
As of last count, 226 cities have City Chairmen. We will have 300 -
350 cities, or areas, organized before we finish.
Organization of Business Advisory Councils in the organized cities
is on its way. Two cities report over 100 people on their Advisory
Councils.
Kit material has been received from the November Group. Kits are
being assembled and will be distributed at Regional meetings.
Regional meetings start next week. We will cover the country by
the Convention.
CITIZENS
A leadership meeting with the veterinarians was held and Dr. Clarkson
of New Hampshire has accepted the chairmanship of the committee of 13
and Dr. Knowles of Florida and Dr. Wertman of Iowa have accepted the
co-chairmanships. A full meeting of the committee is scheduled for
August 2.
A leadership meeting with the pharmacists was held and Mr. Hennessy
of Michigan, who chaired the effective 1968 group, and Mr. McConnell
of Arizona have agreed to be co-chairmen. Each represents one of
the two major organizations to which pharmacists belong and the
changed committee structure will help get fuller cooperation. A full
meeting of the committee of 12 is scheduled for July 25. They have
asked if the President could speak to their October 1-5 convention of
4,000 pharmacists and their families in Chicago. We have forwarded
the request through channels.
Key leadership for sportsmen, motorcyclists, optometrists, pilots, and
the securities industry has been identified and meetings are scheduled
for all five of these groups as follows: optometrists and sportsmen,
July 12; motorcyclists, July 13; pilots, July 14; and the securities
industry, July 20.
The nine representatives of the securities industry are the cream of
the crop, and it would be particularly helpful if Clark MacGregor
and Fred Malek could appear briefly at this, which will be held at
9:30 a.m. on the 20th at 1701.
Leadership is still being identified for the financial institutions
group, and the leadership group for the life underwriters is in the
process of setting up the meeting of 13.
-5-
During the week, thanks to Al Kaupinen, it was possible for me to
meet and talk with the Nixon Chairmen and their staffs from Maine,
New Hampshire, Vermont, Rhode Island, Delaware, and the District
of Columbia. Thanks to the good talks by Fred Malek and Chuck
Shearer, plus Al's interest and help, plus our obviously cooper-
ative approach, I think we have turned around any hostility to
Citizens' activities that existed in these states, and I anticipate
good cooperation.
A luncheon meeting with Asian-Americans leadership group was held
on July 6 and co-chairmen representing the Japanese and Chinese
Communities were accepted: Tad Ikemoto of California and Wilbur
K. Woo of California.
A leadership meeting of architects on July 6 attended by Robert
Hastings of Michigan, Max Urbahn of New York, and John Train of
Illinois arranged for a meeting of the full committee to be held
on July 24. Areas were selected based on A.I.A. regions.
MacDonald Becket of California was selected as National Chairman.
The group suggested changing the name to "Environmental Profes-
sionals" and including engineers and others in related industries.
A meeting was held July 7 with C. D. Ward regarding Mayors, State
Legislators, and City, County and State officials. He will furnish
us with names and suggestions very soon. There is some confusion
regarding the question of an earlier selection of a chairman.
PR/MEDIA
Last week the press section concentrated, toward the end of the week,
on Senator McGovern's welfare proposal in an effort to discredit it
before he was prepared to change it. As a result, we distributed
about 25 speeches inserts attacking the program -- inserts produced
both here and in Ray Price's shop -- to our surrogates and other
speakers -- with moderate success. The press did not, in all candor,
appear to be terribly interested in this aspect of the McGovern record.
Our audio division was exceptionally busy during the week, particularly
considering the fact that Congress was out of session. Pennsylvania
audio service has begun on a call out basis. Out of Washington we
were able, during the week, to move actualities on Johnson of the VA,
Congressman Gerald Ford, Dr. Jerome Jaffee, Secretary Shultz, Secretary
Laird, Mr. MacGregor and Attorney General Kleindienst. The Butz'
comments on our newly announced grain deal with Russia were called to
regional networks and UPI audio and our counter indicated 123 stations
called in for the statement
-6-
Our public relations division is developing plans for the various
constituency groups. Meanwhile we helped arrange for Ken Rietz
and Gregg Petersmeyer to be interviewed in Indianapolis and a press
conference was held in Miami announcing that state's young voters
program. We furnished audio to the radio stations.
We have added a magazine placement editor to the staff, Laura Walker,
and in her first week of activity she indicated about 60 magazine
contacts and said interest in various types of articles ranging from
farm stories to ski stories was expressed by a large number of those
magazines.
Our new campaign director had a very successful press conference on
Wednesday and appeared on The Today Show on Friday morning.
SPOKESMEN RESOURCES
We met with Dan Slane, Director of Scheduling for the Ohio Committee
for the Re-election of the President, for the purpose of discussing
the National Committee's scheduling program. In addition, we discus-
sed surrogate activities, and the Attack Plan for Ohio during the
months of September and October.
We are arranging meetings with each of the surrogate candidates
and selected members of their staffs for the purpose of discussing
the proposed Attack Plans for September and October. To date,
meetings have been held with Secretaries Butz and Richardson.
We are continuing to solicit and receive comments concerning the
proposed Attack Plan, and we are revising the plan to reflect
that comment.
We met with Mr. Burgess of the Republican National Committee to
discuss the proposal of having a low budget ethnic presentation
at the Republican National Convention.
Mr. David Brown has been hired as Chairman of the Executive Com-
mittee of Celebrities for the President. Mr. Brown is a Vice
President with Warner Brothers, and will be based in New York
City.
WOMEN
On July 4, Mrs. Hutar met with Messrs. MacGregor and Malek to report
on the program plans for the Volunteer Division. A portion of the
discussion was devoted to the overall plan. Mr. MacGregor stressed
the importance the President believed should be placed on women's
activities. Mrs. MacGregor, Cabinet wives, women appointees and
-7-
wives of White House staffers will participate as a "task force"
team to visit states during a nine-week period. They would be
scheduled to be in the states Tuesday through Thursday. Major
emphasis will be placed on media coverage to multiply the total
number of persons to receive their message on the President's
record of achievement. These women are articulate and attractive
spokesmen for the President.
On Thursday, Mrs. Hutar attended the meeting of State Re-election
Committee leaders and participated in the program. The presentation
included the State Hostess/Business Telephone Program, training
programs, utilization of Regional Directors, Pledged to the Presi-
dent's Volunteer Recruitment program, Volunteer Manual, and special
promotion programs planned to focus on the President's record of
achievement in the area of Women's Rights and Responsibilities in
addition to other key accomplishments of the Administration.
Friday was devoted to meeting with the individual State Re-election
Committees to discuss their needs and how to implement programs for
volunteer recruitment, telephone and door-to-door canvassing, etc.
The meetings were most helpful in establishing rapport and establish-
ing priorities.
On Saturday, Mrs. Hutar and Mrs. Lampe prepared materials for use in
the door-to-door canvass and telephone canvass sheets to be used in
the Canvass Kits for the non-priority states. This included designing
the form, writing the instruction sheet for canvassers and writing the
message to be given by both door-to-door and phone canvassers. Sta-
tistical data was gathered for use in ascertaining ordering and dis-
tribution of forms. Writing proceeds on material for the telephone
program.
YOUTH
We now have 125,000 young people enrolled in the Young Voters for the
President organization. The target for September 1 is 300,000 and
November 1 is 500,000. At this stage, most of these young people are
working in voter registration drives either of their own making or
under the direction of the state Nixon chairman.
Events of this month include:
July 14 - Youth Day in Chicago sponsored by the Illinois Young Voters
and featuring Mary Ann Mobley.
July 19 - Youth celebrity recruiting event in Nashville featuring
Secretary of Interior Morton.
-8-
July 22 - Nixon-Baker youth involvement rally in Nashville featuring
Chad Everett.
July 28 & 29 - Wisconsin YVP state leadership meeting.
July 29 - Ohio TAR meeting featuring Pam Powell (YVP celebrity).
July 30 - Maine YVP Lobster Roast. Governor Sargeant and Ray Stevens
will be the highlights.
The YVP college recruiter has had real success in Michigan and Pennsyl-
vania. In each of these states he has recruited over 100 college students
who will play key leadership roles in the months ahead.
POLLING AND STRATEGY
The design of canvassing lists for California was completed as well as
identification of the vendor to produce the lists. (California is
unique in that pollwatching is accomplished via lists of voters in
street number sequence as opposed to alphabetical). In addition, the
lists will be prepared using computer-output microfilm, a process
ideally suited for voter lists on the basis of delivery speed, appear-
ance of the form and cost.
A study was undertaken to determine how the technology of Compass Systems
Incorporated might be used to greater advantage in California during the
remainder of the campaign. Compass' capabilities include a data base
comprised of historical election data and demographic data for most of
the state. Also, included is the ability to retrieve data from either
of these sources given only the boundaries of an arbitrary geographical
subdivision within the state. This technology could be used to aid in
prioritizing precincts for all forms of canvassing, determine precinct
codes assigned to telephone centers, and select target areas for surveys,
direct mail and media. This study, being conducted jointly by the Wash-
ington and Los Angeles headquarters staff, will be completed in two weeks.
Attached are updated charts showing recent trends in various published
polls.
NIXON-McGOVERN-WALLACE (HARRIS)
70
60
50
NIXON
40
McGOVERN
30
20
WALLACE
10
UNDECIDED
No
0
1
3
5
7
9
11
1
3
5
7
9
11
1971
1972
DEMOCRATIC VOTER CHOICE OF DEMOCRATS (GALLUP)
70
60
50
40
30
KENNEDY
KENNEDY
MUSKIE
4
A
HUMPHREY
McGCVERN
MUSKIE
JACKSON !
McCARTHY
20
LINDSAY
HUMPHREY
UNDECIDED
WALLACE
WALLACE
10
UNDECIDED
McGOVERN
JACKSON
McCARTHY
LINDSAY
0
1
3
5
7
9
11
1
3
5
7
9
11
1971
1972
70
NIXON 1 S - POPULARITY TREND (GALLUP)
*
60
APPROVAL %
50
40
30
Do you approve or disapprove of the
way President Nixon is handling his
job as President?
20
10
0
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1969
1970
1971
1972
1972
1797
1970
6961
-
TT 6 L S E T TT 6 L S E I IT 6 L S E T IT 6 L G E T
0
RECIDENT
OT
WALLACE
02
08
KENNEDY
0.3
09
NOXIN
09
(HARRIS)
04
NIXON-HUMPHREY-WALLACE (HARRIS)
70
60
NIXON
50
40
HUMPHREY
30
20
WALLACE
10
UNDECIDED
C
1
3
5
7
-
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1969
1970
1971
1972
NIXON-MUSKIE-WALLACE (HARRIS)
70
60
NIXON
50
40
MUSKIE
30
20
WALLACE
10
UNDECIDED
0
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
9
11
1969
1970
1971
1972
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
July 19, 1972
MEMORANDUM FOR:
GORDON C. STRACHAN
FROM:
ROBERT REISNER R
There is only one copy of the book referenced
in the attached memorandum and that copy went
to Mr. MacGregor.
Committee for the Re-election of the President
MEMORANDUM
July 18, 1972
MEMORANDUM TO:
THE HONORABLE CLARK MAGREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
PETER H. DAILEY
In our meeting today, you asked for state maps
showing television coverage.
In the attached book each state is broken into
television areas, also known as areas of dominent
influence, or ADI's. These are the heavy black
lines on the state map. The primary city in
each television coverage area is indicated along
with the percentage of that state's vote that
Richard Nixon received in 1968 in that coverage
area.
For each state, additional voting analysis data
has been broken out by television coverage areas
instead of the usual manner of presentation,
county by county.
Also Bob Teeter's research will be providing us
issue breakouts by television areas.
If you have any questions, let me know,
Date
Committee for the Re-election of the President
MEMORANDUM
July 21, 1972
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE CLARK MAC GREGOR
THROUGH:
JEB S. MAGRUDER
FROM:
ROBERT C. ODLE, JR.
Attached is our weekly report.
bcc: Mr. H. R. Haldeman
CONFIDENTIAL
ADVANCE
Mr. Wallace Henley, Staff Assistant to the President from Mr. Harry
Dent's office, appeared at a "Strike for Governor" rally and dance,
which was held on the University of Utah campus in Salt Lake City
on July 14. The Tour Office sent two advancemen to help prepare
for the event which had been scheduled by the Youth Division. Mr.
Henley and Mr. Nicholas Strike both addressed the crowd. Following
this Mr. Henley held a question and answer session which went over
very well. Before the event, Mr. Henley was the guest on "The Woody
Wilmer Show," KSXX radio. The program consisted of questions being
called into the station from the public. Mr. Henley was asked to be
on both half-hour sessions of the program and responded very well
considering some of the questions that were asked of him were an
attempt to embarrass the President. The event went very well and
everyone was pleased considering all the factors involved.
On Friday, July 14, Pam Powell, one of the Celebrities for the Presi-
dent, appeared at a reception in Chicago for the Youth Division of
the Illinois Committee for the Re-Election of the President. Miss
Powell replaced Mary Ann Mobley who was ill and unable to attend.
The total attendance was approximately 250 people which our advance-
man felt was due at least partially to the methods used by the I1-
linois Committee staff in inviting guests. In fact our advanceman
reported that his back-up advanceman, through his own personal contacts,
was responsible for getting over half of the people who attended. Miss
Powell also was a guest on the "Jim Conway Weekend Show" which is a call-
in talk show on WNVS radio in Chicago. She was on for nearly an hour
responding to phone calls from listeners. Also, the CHICAGO SUN TIMES
carried a brief story about the event.
On July 13, The Tour Office advanced Mr. Clark MacGregor's appearance at
a luncheon at the Capitol Hill Club, where Mr. MacGregor gave a speech
which received excellent press coverage.
Thirteen events involved telephone advances and schedule building last
week.
As part of a continuing program to visit administrative assistants and/
or advancemen of surrogates at least two times prior to the Convention,
the Tour Office met with five such staffs last week.
AGRICULTURE
The grain sale to Russia looks better every week. Secretary Butz now
believes that we 11 sell at least $1 billion worth of grain, rather
than the $750 million minimum over the next three years - and perhaps
even more. The minimum for the first year (beginning August 1) is
$200 million, but the chances are reasonably good that purchases will
-2-
considerably exceed that sum. Hopefully some, if not all, of the first
year sales announcements will come prior to November 7.
Secretary Shultz met a few days ago with representatives of countries
which supply meat to the U. S. and encourage them to increase their
exports to us during the coming months. He indicated that he would
reward those countries which were able to cooperate in this regard
with higher quotas in 1973. As one might expect, this infuriated the
cattle industry.
Late last week Secretary Peterson announced the imposition of export
quotas on hides, Coming on the heels of the jawboning on meat imports,
the announcement very nearly set the plains on fire. The Executive
Director of the American National Cattleman's Association told us that
it has been years since his members have been as irate over the actions
of an Administration as they are now.
We have a lot of political wounds to suture between now and November 7.
The July crop report was encouraging. Corn acres were two million
below what was anticipated, and soybean acres a million higher than
expected. Both changes are good news politically.
Our basic campaign pamphlet is now before the Domestic Council for
clearance. If this can be accomplished quickly, we can still have
it ready for many of the county fairs around the country.
BALLOT SECURITY
We are inspecting the operation of voting machines at the factories
so as to alert our Voters' Rights (Ballot Security) chairmen as to
what should be watched on election day.
We held a regional meeting for the Eastern Division of Voters' Rights
chairmen in Boston, Friday, July 14.
A meeting for the Mid-West Region will be held in St. Louis, Missouri,
on Friday, July 21, and the Western Region chairmen will meet in Denver,
Colorado, on July 22.
We have two new Voters' Rights (Ballot Security) chairmen since our
last report. They are James Bush of Arizona and Arthur Stock of
Minnesota.
BLACKS
We conferred with Ohio Republican/Democrat representatives in a preli-
minary meeting prior to visit to Ohio for organizational purposes.
-3-
Met with the head of Committee for the Re-election of the President's
attorneys citiznes group and local Black attorneys and developed an
approach to be taken at the upcoming National Black Bar Association's
Convention to secure Black attorneys for service on Black citizens
committees and on overall attorneys groups.
Met with the Executive Director of the Black Manufacturers Association
to discuss their role in the campaign.
The recently formed New Jersey Black Republican delegation visited us
and spent time discussing the role they will play in the Nixon state
operation.
Dr. J. H. Jackson, President of the National Baptist Convention contacted
us and gave stronger indications that he is becoming interested in re-
ceiving official recognition as well as an invitation to play an active
role in supporting the re-election of the President.
We held a luncheon meeting with the Executive Director of National News-
paper Publishers Association and received detailed briefing on the poli-
tical leaning of each member of the paper.
Black Democrats attending the National Convention in Miami Beach have
indicated to us their desire to support the President.
Through White House contacts we have initiated new efforts to assist
Charles Wallace, President, Wallace and Wallace Fuel Oils, in over-
coming present constraints to expand his business. This has, for
the time being, allowed us to assist a staunch Nixon supporter.
We hosted a delegation of 20 Black students (16-18 years old) from Green
County Alabama who are participating in the Experimental School Program
sponsored by HEW. Invited Re-election Committee's Youth Division to
address the group. Distributed Black campaign information to each and
held a lengthy briefing. Also, arranged a tour of the White House
with Black White House intern.
In a meeting with various State Chairmen we were able to establish
specific approaches for a Black State organization campaign plan.
BUSINESS AND INDUSTRY
This week was spent assembling, packaging, and sending Re-election
kits to our Chairmen in preparation for our regional meetings
beginning on July 17.
In addition, constant contact was maintained with those State Chair-
men not having a full complement of City Chairmen. In those states
where the full complement of City Chairmen have been appointed, we
discussed with the State Chairmen the necessity of completing the
formation of the Business Advisory Councils in each city.
-4-
It is of interest that we have received a number of calls from prom-
inent businessmen throughout the country volunteering their services
to the Business and Industry Committee. These calls, they tell us,
were the result of the article in the July 8 issue of Business Week
which reported on an interview with Donald Kendall, our Chairman,
and with a number of our Regional and State Chairmen. The article
discussed, in some detail, the organizational concept of the Business
and Industry Committee, together with its objectives.
CITIZENS
The National Committees have been formed for four of our groups: Real
Estate, Insurance, National Automobile Dealers, and Certified Public
Accountants. Organization of these committees took place at meetings
on Tuesday, July 11 and Wednesday, July 12.
Attending the meetings held July 11 were representatives of the Real
Estate, Insurance and New Car Dealers, CPA's professions.
Mr. Robert P. Gerholz of Flint, Michigan was selected to serve as
National Chairman of the Real Estate group and his Vice Chairmen
will be Mr. Jack Justice of Miami, Florida and Mr. Burton E. Smith
of Bellflower, California.
The National Chairman of the Insurance group is Mr. Jack Doetzer of
Baltimore and he will be assisted by Mr. Howard Strandburg of Rocky
Mount, North Carolina and Mr. Hy Hendren of California.
The Automobile Dealer group has chosen Mr. Hal McBride of Santa
Maria, California to serve as National Chairman of their group.
His Vice Chairmen are Mr. Ed Soukup of Hempstead, New York and
Mr. John Cooper of Ontario, California.
Mr. R. T. Baker, Managing Partner of Ernst and Ernst in Cleveland
will serve as National Chairman of the CPA group and will have
Mr. Ralph E. Kent, Managing Partner of Arthur Young & Company, and
Mr. Thomas Hogan, Managing Partner of Haskins and Sells, as his
assistants.
It should be noted that the remaining members of these committees
will serve as regional chairmen. These men will be providing us
with lists of their state chairmen within two weeks.
It should further be noted that each of these groups has displayed
a high degree of motivation and competence. All 13 members of each
committee should prove to be excellent assets in the coming elections.
Captain Raymond W. Gimmler, of East Rockaway, New York, President of
the Uniformed Fire Officers Association, has been approved by
-5-
Governor Nelson Rockefeller to serve as National Chairman of the
Fireman's group. At present there is some re-organization and
it appears that this group will come under the auspices of Mr.
DeLury under the labor group.
The Volunteer firemen are proving difficult to organize as there
is no national organization. They are organized on a state basis
and only a small percentage are organized (less than 50%) We
are currently contacting other sources for additional information.
A concentrated effort is now underway to organize the Clergy and
Layman group. Contact has been made with prominent members of
the Jewish community and we are currently in the process of iden-
tifying the leadership of the various Protestant groups. Mr. Fred
Rhoads is aiding us in this area. Contact is also underway in the
Catholic community. Concrete results are expected within the next
week in the organization of this group.
The Life Underwriters have completed selection of a National Com-
mittee and will meet on July 26.
Pharmacists have designated eight members of the National Committee
and await only the appointment of four more Regional Chairmen. The
National Committee will meet July 25.
The Optometrists' key men met July 12 and chose a National Chairman,
Dr. Melvin Wolfberg, and two Vice-Chairmen, Dr. Arthur Glenn and
Dr. Bill Baldwin. Regional Chairmen remain to be selected. The
National Committee will meet July 25.
The Veterinarians have appointed the entire National Committee, save
one Regional Chairman. They will meet August 2.
Motorcyclists' key men met July 13. They are to submit their nominees
for the National Committee by July 20. The National Committee is
tentatively scheduled to meet August 1.
Key men in the High Performance (Hot Rod) Industry met July 13. They
selected a National Chairman, Vick Edelbrock, and two Vice Chairmen,
Bob Draper and Dick Day. Regional Chairmen remain to be appointed.
The National Committee will meet July 27.
Pilots' key men met July 14. They are troubled with the Administration's
general aviation policies but are basically inclined to work in the cam-
paign. They are drafting a paper which we have promised to forward to
appropriate officials. The paper will be completed by July 21, and we
will meet again to consider organization.
Key men among Financial Institutions have been contacted and will meet
July 19.
Key men in the Securities Industry will meet July 20.
-6-
Several tentative groups have been cancelled. After meetings July
12 and 13 with Harold Glassen, past President of the NRA, and C. R.
Gutermuth, Director of the Wildlife Institute, we concluded Hunters
and Fishermen did not constitute a fruitful field for organization.
We agreed to discuss later the possibilities of a mass mailing.
We were forced as well to discontinue efforts to organize bowlers.
They turned out to be a blind alley.
During the week, we were able to meet with State Directors or their
representatives from South Carolina, North Carolina, New York, New
Jersey, Pennsylvania, and Ohio. These conversations served to clarify
our organization and function, and to establish channels for future
contacts.
A leadership meeting with the architects is scheduled for July 24.
The following are expected to attend: Charles Poll, Jack Train,
John Graham, Vince Kling, Mike Trower, McDonald Becket, John F.
Hennessy and Robert Hastings. The name of environmental profes-
sionals has been deleted in favor of architectural professionals
at the suggestion of Don Mosiman due to the possibility of mis-
interpretation by "pure" environmentalists.
Asian-Americans: Dr. Joel Fisher, Chairman California Citizens'
Committee called to clarify the relationship between our national
co-chairmen (Messrs. Woo and Ikemoto) and the designated California
co-chairmen. The problem is enhanced by the preponderance of Asian-
Americans living in California and that groups' sensitivity to their
relative status. A suggested solution was presented.
Community Leaders: Judge William Walk, past president Rotary Inter-
national, and Robert Bailey, a Rotarian, were called July 17 and
requested to join the national committee scheduled to meet July 20.
Confirmation is expected on July 18. Six people have accepted as
of July 17.
Indians: The advisory committee meets on July 19 to submit suggestions
for a national committee and program.
Legislators, Mayors, State and County Officials: Met with C. D. Ward
on July 13. Mr. Charles Shearer will clarify the present status of
Mayors on July 18. Calls will be placed July 18 to establish national
committees.
Travel Agents: Mr. Anthony Spielmen, Waters Travel Agency, meets on
July 19 to discuss the selection of key-men.
Barbers: Barbers were transferred to the Labor representative on
July 17.
-7-
LAWYERS
On July 14, we met with Willie L. Leftwich and Richard Clark in an
attempt to develop a National Black Lawyers Advisory Council. Paul
Jones, Frank Carpenter and Edwin T. Sexton, Jr., were consulted and
participated in the meeting.
It is the combined judgment of the group that a visible black lawyers
group with a distinct identity will be beneficial to the re-election
of the President. (Naturally black lawyers will be included in every
phase of our overall program.)
The National Bar Association will hold a meeting in Miami, July 31
through August 4, 1972. Mr. Clark, with the assistance of Mr.
Leftwich and Mr. Jones will develop a committee at the meeting.
The format for their activities will be a reception in a suite at
the bar meeting. I strongly recommend support for the organiza-
tional efforts outlined.
After the group has been developed we expect to have the capability
to present through black lawyers issue statements attacking the
proposals of Mr. McGovern and supporting the President's proposals.
PR/MEDIA
A contingent of the press section spent last week in Miami at the
Democratic National Convention to help promote the re-election of
the President at that heavy gathering of press. The results
included stories on the UPI, in The New York Times and The Washing-
ton Post, and over ABC and NBC. All were relatively favorable and
this effort seemed to have worked quite well. A report on that
operation is forthcoming.
Our other activities included arranging for Senator Dole to go to
California on Thursday and Friday as a West Coast representative
to respond to the Democratic National Convention. He spoke to the
California Broadcasters Association and held a press conference in
Los Angeles which got excellent coverage. He was advised in advance
of the line Mr. MacGregor took at his speech before the Capitol Hill
Club, Thursday. In addition, Counsellor Rumsfeld was placed on the
Lee Phillips Show in Chicago and spoke to the Commonwealth Club,
appeared on the Dunbar Show and had editorial board meetings with
the San Francisco Examiner and Chronicle as part of our program to
radiate appearances of surrogate speakers.
Our audio division reports it had at least 572 call-ins on its na-
tional audio wire -- not included are those cases where we called
out to specific stations with information. For example, we fed
to each radio station in 80 cities where crime was reported to
have decreased, a 30-second cut from Attorney General Kleindienst.
That same cut also went to stations in the south, Rocky Mountain
area, New York, California and Pennsylvania areas.
-8-
Mr. MacGregor's talk to the Capitol Hill Club was fed to all of the
regional networks -- it was covered by the major networks in person
and received 101 calls on our incoming WATS line from stations
around the country.
We also arranged for an Issues and Answers interview for Mr. MacGregor
and assisted in research for that effort as well as a New York Times
interview which presented our side of the election year story very
well.
With our new magazine writing program we have begun to work with Ray
Price's office in an effort to divide the work and get written items
so we can begin to fill some of the 80 requests for magazine articles
which our placement manager has already received.
SPANISH-SPEAKING
We met with Tony McDonald to review the Public Relations program and
services available to the Spanish-Speaking Division, emphasizing the
tie-in with the Spanish-Speaking program. Diana Lozano will co-
ordinate the program.
We also met with Sally Willis, New York's November Group, Miss Callahan,
Diana Lozano, Coordinator for the Spanish-Speaking Division, and Ernesto
Cervera, Spanish-Speaking Consultant to the November Group, to review
the work done by Cervera with the November Group in preparing copy
strategy to be utilized in the development of Advertising material.
We initiated requests for increased action in bringing Puerto Ricans
into the Federal Government and for compilation of the President's
record affecting Puerto Rican voters.
SPOKESMEN RESOURCES
On July 10, 12 and 14, we attended meetings at the Campaign Planning
Conference, held at the Mayflower Hotel, for the purpose of discussing
the Spokesman Resources Divison with state campaign officials.
We continued to meet with surrogate candidates and members of their
staffs to discuss their proposed campaign schedules. To date, we
have met with Secretaries Butz, Hodgson, Peterson, Richardson,
Romney, Volpe, Senator Scott, Congressman Rhodes, Messrs. Kleindienst,
Blatchford, Rumsfeld, Ruckelshaus and Dent.
Charles Reisler has commenced work with us as a scheduler. In addition,
Mr. Reisler will handle advance responsibilities for Clark MacGregor.
We met with Paul Russo and Mike Scanlon, of the Republican National
Committee, for the purpose of discussing scheduling procedures and
-9-
coordination during the campaign. In addition, we specifically
discussed the appropriate procedures for scheduling Senator Dole.
We met with Dwight Chapin and other White House staff members to
discuss the use of celebrities by the Democrats during their
convention. We have profited from their mistakes and are now
planning the celebrities' program for the Republican National
Convention.
We met with Harry Dent and Lionel Hampton, individually, to discuss
the possibility of our celebrity participation in the Southern
United States.
TRANSIENT
The organizing of overseas re-election committees is proceeding on
schedule with volunteer committees now fully operational in sixteen
of twenty target countries. These committees are now canvassing
American citizens in major population centers abroad, identifying
supporters of the President and providing these voters with absentee
application information.
The special ballot division field representatives have met with the
leadership of the Re-election Committees in thirty states to discuss
the procedures for processing absentee ballot requests that are
identified in the voter identification canvasses. It is expected
that special ballot teams down to the county level will be in place
in all target states by August 1 with the remaining states operational
by August 15. The staff has completed the first draft of a special
ballot manual which will be used to train volunteer workers and special
ballot supervisors.
On July 24, the field staff will begin contacting the 250 largest
national employers to encourage use of the non-partisan manage-
ment employee's absentee voter program designed with the help of
Bernard Windon of G.D. Searle and Company.
A program to encourage career military personnel to support the
President by exercising their absentee voting rights began last
week. This program, designed to reach senior enlisted men and
officers, has the goal of achieving a twenty point increase in
this vote over 1970. This has the potential of increasing the
President's national vote total by 624,000.
POLLING AND STRATEGY
Arthur Finkelstein is performing the demographic analysis and develop-
ing political strategy for the direct mail campaign in the key states,
-10-
in conjunction with Bob Morgan. The objective is to identify those
segments of the population, either by geography or other demographic
category, which ought to receive particular types of mailings. The
tone of the mailing and recommendations on who should sign the let-
ters will be developed.
Direct Mail
Contracts for acquisition of register voter files for direct mail:
The following contracts for data base development were finalized
and signed:
CompuGraphics (Ohio)
Ed Nichols Associates (Pennsylvania)
C. Howard Wilson (California)
Cambridge Opinion Studies (Connecticut)
The contract among Premier Printing and Letter Service, Texans for
Tower and the Committee was sent to Senator Tower's office for
execution and subsequent signing by Premier.
Draft contract between Products of Information Systems (California)
and the Committee was sent to vendor for review and/or revision.
Initial payment to A.R.A.P. (New Jersey) was sent June 12, 1972.
Attached is an update of the most recent Gallup Nixon Popularity
trend.
Telephone Campaign
Two major efforts are currently under way. First, we are attempting
to recruit the leadership personnel for the telephone campaign in
those key states where this has not already been done. At this
stage, Texas, New York, Michigan and New Jersey still need both the
full-time paid Telephone Coordinator and the State Volunteer Telephone
Chairman.
Secondly, two orientation sessions, for a total of 200 telephone center
people in California, will take place this Saturday, July 22.
The Volunteer Chairmen and Coordinators from most other key states will
attend the first of these two meetings (in Los Angeles) as a demonstra-
tion of how to do the job properly. This week end should be highly
instructional and motivational to these people; in addition, they will
attend a special session to cover the specific problems and status of
implementation in their respective states.
70
NIXON S POPULARITY TREND (GALLUP)
*
60
APPROVAL %
50
40
30
* Do you approve or disapprove of the
way President Nixon is handling his
job as President?
20
10
0
1
3
5
7
9
11
1
3
5
7
9
11
1
3
5
7
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1972
Committee for the Re-election of the President
MEMORANDUM
July 27, 1972
MEMORANDUM FOR:
MR. NOBLE MELENCAMP
FROM:
ROBERT C. ODLE, JR.
SUBJECT:
White House Processing of Campaign
Mail
Following up on our conversation the other day, White House corres-
pondence concerning either working in the campaign or the campaign
in general is acknowledged by the Roland Elliott operation and is
forwarded to the Committee at 1701. The Committee then acknowledges
by referring the correspondent back to the state committee using the
appropriate committee headquarters address.
The above method is redundant and costly.
Because most letters are addressed to the President, White House
response is the only appropriate initial response. The reply,
however, should focus on the grass roots nature of this election
and simply suggest that the writer participate at the local or
state level. The address of the state committee should be included
to assist the individuals' efforts in taking part in the political
process and thereby eliminate the redundancy of reply. A copy of
the correspondence should then come to 1701.
Attachment A is the current White House letter.
Attachment B is suggested language for the White House reply.
Attachment C is a current state committee address list.
Thank you.
cc: Mr. Bruce A. Kehrli
Mr. Gordon C. Strachan without attachment C
RLE-235
ATTACHMENT A
Tape &
Re: For reply to letters and telegrams supporting the
P and which specifically mention political activity,
campaigns, conventions, candidates, etc., and in
THE WHITE HOUSE
which the writer clearly
WASHINGTON
states he wants to work
1972
in the campaign
Dear /s/
The President has asked me to tell
you of his appreciation for your
recent //////. He was especially
grateful for the deep concern for
our nation's well-being that prompted
you to share your thoughts with him
on the current public debate. The
days ahead promise to be particularly
spirited, and because of your expres-
sion of support and interest in par-
ticipating in the activities preceding
the coming election, I have forwarded
your letter to the Committee for the
Re-election of the President.
With the President's best wishes,
Sincerely,
Roland L. Elliott
Deputy Special Assistant
to the President
/s/
cut - 7/18/72 - bef
////////
proofed - CBS/bef
////////
(Rec. 7/17/72)
////////
RLE:/s/
CC: with copy of incoming to Andy Lawrence at th
Committee for the Re-election of the President.
ATTACHMENT B
, 1972
Dear /s/
The President has asked me to tell you of his appreciation for
your recent /////////. He was especially grateful for the
deep concern for our nation's well-being that prompted you to
share your thoughts with him on the current public debate.
The days ahead promise to be particularly spirited, and because
of your expression of support and interest in participating in
the activities preceding the coming election, I would suggest
that you contact your state Committee for the Re-election of
the President, which is located at
With the President's best wishes,
Sincerely,
Roland L. Elliott
Deputy Special Assistant
to the President
/s/
RLE:/s/
cc: with copy of incoming to Andy Lawrence at the Committee for the
Re-election of the President
LAW OFFICES
REEVES & HARRISON
SUITE 500
1701 PENNSYLVANIA AVENUE. N.W.
MARION EDWYN HARRISON
WASHINGTON, D.C. 20006
OF COUNSEL
ERNEST GENE REEVES
MURRAY M. CHOTINER
ROBERT F. SAGLE
TELEPHONE 202 298-9030
MYRON SOLTER
TELEX 440376 CRDK
CHARLES EMMET LUCEY
CABLE "REEVLAW"
July 5, 1972
Mrs. Anne Armstrong
Co-Chairman
Republican National Committee
310 First Street, S.E.
Washington, D.C. 20003
Dear Anne:
Congratulations on the montage "Welcome to Campaign '72"
issued by the Women's Division.
How about one dealing with the appointments of women by
the President and their activities.
It will show that there are more than a few who are ex-
cellent reasons for the re-election of the President.
With best wishes,
Cordially,
Murray M. Chotiner
MMC:bh
bcc: H. R. Haldeman
Clark MacGregor
Harlow
Committee for the Re-election of the President
MEMORANDUM
July 5, 1972
CONFIDENTIAL
FOR:
H. R. HALDEMAN
FROM:
MURRAY CHOTINER
Bryce Harlow and I came up with a plan to
counter McGovern's charge concerning the
President's Campaign Committee refusal to
disclose the list of contributions received
before April 7. McGovern will play that
tune from here on to November.
Has the plan been received? Prompt action
is necessary to prevent it becoming an issue.
terrinary
MMC:bh
CONFIDENTIAL
Strachan
Committee for the Re-election of the President
MEMORANDUM
July 27, 1972
CONFIDENTIAL
MEMORANDUM FOR:
MR. CLARK MAC GREGOR
THROUGH:
MR. JEB S. MAGRUDER
FROM:
L. ROBERT MORGAN
the
SUBJECT:
September Mailing Copy Points
The copy points that will go into the non-Republican letter for
California, New Jersey, Pennsylvania and Cook County, Illinois
have been developed and our copy is presently being written for
these letters. The copy points were arrived at through an
analysis by Arthur Finkelstein using all available source data.
They were mutually agreed upon by Dr. Marik and myself. TABS
A, B, C and D show the voter segments for these states, the
percent that we anticipate from the total non-Republican universe,
and the major. copy points by segment.
RECOMMENDATION:
That you approve the issues by state as shown in TABS-A, B, C
and D.
APPROVE
DISAPPROVE
COMMENTS
There will be four (4) different brochures going with the various
voter segments -- a general brochure; one geared to Older Americans;
one designed for the Spanish-speaking; and one for the peripheral
urban ethnic (PUE) constituency. TAB E shows the various brochures
along with the issues to be included. These issues were also
developed by Arthur Finkelstein based on the available source data,
and agreed to in detail by Dr. Marik and myself.
- 2 -
RECOMMENDATION:
That you approve the issues to be included in the various
brochures.
APPROVE
DISAPPROVE
COMMENTS
The September mailing in California and New Jersey to Republicans
will include the general brochure to non-Republicans. The RNC
Contributor File for California and New Jersey will be identified
and sent computer letters in order to maximize the dollar return.
The other mailings will be personalized only on the Volunteer/
Contributor Card.
The decision has to be made within the next two (2) weeks as to
who signs the non-Republican letters, as well as the Republican
letters in the different states. Dr. Marik will head up an
Ad Hoc Committee to recommend who signs the letters, coordinating
with the White House. He will also arrange for the signer's
approval.
RECOMMENDATION:
That you approve the Ad Hoc Committee with Dr. Marik as Chairman
to decide who signs the letters and obtain the signer's approval.
APPROVE
DISAPPROVE
COMMENTS
Attachments:
TAB A
TAB B
TAB C
TAB D
TAB E
cc: Mr. Arthur Finkelstein
Dr. Robert H. Marik
TAB A
CALIFORNIA
PERCENT
SEGMENT
LETTER - COPY POINTS
5.0
Italian
Local, Busing, Taxes, Parochial Aid, Drugs
5.0
Other Jewish
Social Security, e.g., Humanitarian, Israel,
Education, Environment, Defense, Peace
6.7
Los Angeles
Education, Government Jobs, Local, Health,
Spanish
Opportunity
3.3
San Diego
Education, Government Jobs, Local, Health,
Spanish
Opportunity
1.7
Other Spanish
Education, Government Jobs, Employment,
Housing, Health, Opportunity
16.7
Peripheral Urban
Amnesty, Crime, Drugs, Inflation & Taxes,
Ethnic Ring
Employment, Busing
16.7
Other Old
Social Security, Transportation, Vietnam,
Inflation
6.7
Veterans
Amnesty, Defense, Vietnam, Peace
15.0
High Income
Taxes, Economy, Defense, Peace
23.3
Middle Income
Drugs, Defense, Inflation & Taxes, Busing
TAB B
NEW JERSEY
PERCENT
SEGMENT
LETTER - COPY POINTS
5.9
Peripheral Urban
School Aid, Peace, Muggers, Local
Ethnic - Italian
5.1
Other Jewish
Social Security, e.g., Humanitarian, Israel,
Education, Environment, Defense, Peace
24.6
Peripheral Urban
Amnesty, Crime, Drugs, Inflation & Taxes,
Ethnic & Other
Employment, Busing
5.9
Peripheral Urban
Social Security, Transportation, Vietnam,
Ethnic - Old
Inflation, Drugs, Crime
14.4
Other Old
Social Security, Transportation, Vietnam,
Inflation
16.9
High Income
Taxes, Economy, Defense, Peace
22.0
Middle Remain
Drugs, Defense, Inflation & Taxes, Busing
5.1
Peripheral Urban
Israel, Defense, Education, Crime
Ethnic - Jewish
TAB C
PENNSYLVANIA
PERCENT
SEGMENT
LETTER - COPY POINTS
4.9
Peripheral Urban
School Aid, Peace, Muggers, Local
Ethnic - Italian
4.2
Peripheral Urban
School Aid, Crime, Welfare, Busing
Ethnic - Irish &
Polish
4.2
Peripheral Urban
Israel, Defense, Education, Crime
Ethnic - Jewish
6.3
Other Jewish
Social Security, e.g., Humanitarian, Israel,
Education, Environment, Defense, Peace
7.0
Peripheral Urban
Social Security, Transportation, Vietnam,
Ethnic -- Old
Inflation, Drugs, Crime
17.5
Peripheral Urban
Amnesty, Crime, Drugs, Inflation & Taxes,
Ethnic & Other
Employment, Busing
17.5
Other Old
Social Security, Transportation, Vietnam,
Inflation
17.5
High Income
Taxes, Economy, Defense, Peace
21.0
Middle Income
Drugs, Defense, Inflation & Taxes, Busing
Remain
TAB D
COOK COUNTY, ILLINOIS
PERCENT
SEGMENT
LETTER - COPY POINTS
7.3
Italian
Local, Busing, Taxes, Parochial Aid, Drugs
6.2
Irish
Local, Taxes, Parochial Aid, Welfare, Busing
6.2
Polish
Local, Taxes, Drugs, Peace/Defense, Busing
6.2
Jewish
Local, Israel, Humanity, Ecology, Taxes
26.0
Other Old
Social Security, Transportation, Vietnam,
Inflation
10.4
High Income
Taxes, Economy, Defense, Peace
22.9
Middle Income
Drugs, Defense, Inflation & Taxes, Busing
Remain
3.2
Spanish
Education, Government Jobs, Employment,
Housing, Health, Opportunity, Parochial Aid
TAB E
BROCINES
GUNDRAL BROCHERE
Crime
Defense
Drugs
Economy
Invironment
Foreign Policy
Health Care
Peace
Stability
Taxes
Vietare
OLDER
Crime
Defense
Drugs
Inflation
Peace
Social Security
Stability
Taken
Transportation
Victoria
PUF
Armesty
Busing
Defende
Prugo
Employment
Inflation
Tabes
Peace
laxes
SIMNISH
Defense
Drune
Education
Environment
Borlth
House
Opportunity
Peece
Spanish in Government
Committee
for the Re-election
of the President
FOR: Gorden Arachan
Take necessary action
Approval or signature
Comment
Prepare reply
Discuss with me
For your information
See remarks below
FROM: Fred Fred Milik Malch
DATE: 7/17/72
REMARKS:
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
AVENUE
July 14, 1972
and
MEMORANDUM TOR:
JEB MAGRUDER
FILD MALEK
FROM:
KEH RIETZ
Ed
With McCovern as our opponent in November, youth will be
in the spotlight throughout the campaign. As it has over
the past few months, the press will continue to claim
McGovern is the youth candidate, and they can be expected
to do everything possible to emphasize McCovern's youth
support.
As outlined in the initial yonth plan written a year ago,
the thing we have to overcome with young people is the peer
group pressure they are subject to. This pressure in the
past year has been largely anti-Nixon. The pressure building
now is pro-lleGovera. This makes our job a little tougher
but not much different.
McGovern is a media created youth candidate. He has no right
to the title other than the feet that be has a large army of
young volunteers. After all, what's so young about Mankiewics,
Salinger, Dutton, etc. But, that is not what the modia has
played up. They have concentrated on his younger volunteers -
the ones in the street going door-to-door. Today a young person
supports McGovern because he feels other young people are.
During the past year ve have built a good volunteer organization
throughout the country. At this writing ve have more than 125,000
young volunteurs, 200 college leaders for the President, 50 young
celebrities, 3 of 7 young leaders of vocational education groups,
and neiserous additional outstanding young people who have joined
Young Voters for the President.
-2-
Now it is time to publicize all of this. Senator McCovern cannot
match this, but we will have to LOVE rapidly. Between now and the
convention every publicity resource available at the Committee, RNC,
and White House should be concentrated on our effort to get national
publicity for the young people involved in the President's campaign.
Thus far, a good job has been done state by state on local publicity,
but a major national effort must be made.
By emphasizing young people's support of the President during the
next six weeks we will accomplish several objectives:
1) Attract young people to the campaign because they will see that
other young people support the President.
2) Knock McGovern off guard because he expects us to write off the
youth vote and concentrate in other areas. This should force him to
alter his campaign plan.
3) Create the feeling nationwide that there is an active Mixon
campaign oriented toward a volunteer effort.
4) Start the volunteer bondwagon rolling with young people.
5) Build a positive youth image for the President that will be
emphasized at the convention with over 3,000 young volunteers.
I suggest the following youth media plan over the next six weeks:
July 24 (week of) - press conference with Mr. MacGregor and Senator
Brock to announce and explain the young voters convention program.
This is the first time any political party has provided for 3,000
under 30 age people to attend its national convention.
July 25 - youth speakers school in California to be covered by CBS.
Conducted by Ken Smith, youth speakers bureau director.
July 29 - Wisconsin Young Veters for the President youth leadership
school. Press coverage should be unwinized. CBS again covers for
the feature it is doing.
July 30 - Maine Young Voters for the President Lobster day featuring
Governor Sergeant and Ray Stevens. Press coverage should be maximized.
July 31 (week of) - mail press releases to local newspapers about
young people attending the convention.
-3-
July 31 (week of) ... IVB press conferences in key states kicking
off youth voter registration drives.
August 5 -- YVP national youth registration day. Emphasis on key
states. Young people going Coox-to-door with voter registraton
kits. Maximize local and national press coverage.
August 7 annovncement by Brock of YVP schedule of events at the
national convention.
August 7 (week of) feature articles in national news magazines
about the 125, 000 youth volunteers, youth voter registration
drives and the special convention program.
August 14 (veek of) -- press conferences in the states with young
people who will be going to the convention.
August 14 (week of) we national feature articles on 6-10 of the
young people who have earned their own money, etc. to be able to
80 the convention.
August 14 (week of) - special youth testimony at the platform
hearings.
August 19 -- young people begin arriving in Miami. All will be
photographed on arrival and photos sent to hometown newspapers.
August 20-23 - convention city press activities will include:
- special youth events every night designed for maximum press
coverage.
- film clips of young people from major media centers mailed
to honetown TV stations.
- radio actualities transmitted to local radio outlets in the
major media areas.
- young people available to the press for individual interviews.
- press conferencesto announce:
1) Young Voters national chairman - we are currently considering
Barbara Cochzan (Olympic medal winner), Eddie Wilchinski (vocational
education leader), Bob Griese, Pam Powell (actross), etc.
also
2) Student lenders for the President we have 200 now and
will have about 400.
3) Vocational education leaders for the President - we now
have 3 of 7 who represent more than 1-1/2 million vocational
education students.
4) Young labor leaders for the Premident -- we have just
started work on this.
-An effort for feature articles including:
1) Young celebrities for the President who will be present -
including Mary Ann Mobley, Chad Everett, etc.
2) Professional tennis players who will put on an exhibition
tournament. We hope to have Stan Smith.
3) Young blacks involved, etc.
Additional ideas to be developed during the six week period:
-Press conference by Richard Solomon and his associates.
These are the people who developed the youth poster ---
all long haired California types. They want to hold
a press conference to display the poster and talk about
why they support the President. They would generate and
handle this themselves. It would probably make particularly
good press in youth-oriented publications.
-Special publicity on youth celebrities. Many of these
people have their own publicity agents and with a little
urging and direction will be willing to publicize their
involvement with the President.
-Some months ago Hays Gorey did a Time feature on the Young
Voters effort. It's time for 2 follow-up feature: We should
allow Hays or some other reporter for a national news magazine
to cose into the youth campaigo for a work and see it operate.
The story should be timed for release just before the convention.
-Members of the YVP Congressional Advisory Committee should be
encouraged to speak out on the YVP program and youth involvement
using incts and figures to back up our claim for the youth
vote.
AGREE
nm
DISAGREE
COMMENT
Great flow - lety charge aheadt
get every element implemental
--5-
We are developing now a program of special youth events in the
key states. These will be rallies, concerts, dinners, etc.,
to be hold in September and early October. The plan and
budget for these events vill be submitted by the end of next
week.
CC: Angela Harris
Garment
X
THE WHITE HOUSE
WASHINGTON
Date:
7/8
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
Garment's suggestion on the slogan
will be forwarded to Dailey
done
for inclusion in the campaign
advertising.
7/2
I will follow-up with Garment on
Rinfret.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
CONFIDENTIAL
DETERMINED TO BE AN
July 5, 1972
ADMINISTRATIVE MARKING
E.O. 12065, Section 4-2-82 6-102
By
of
NARS, Date
MEMORANDUM FOR BOB HALDEMAN
1. Here is a slogan for the campaign that I rather like:
"KEEP AMERICA GREAT - REELECT THE PRESIDENT"
Its originator is one of King Hussein's principal advisors, a very
shrewd public relations expert named Salah Abuzeid. He coined
it during a dinner discussion of the President's "preeminence"
among world leaders, his second term "missions", etc. (The
President may remember meeting Abuzeid who accompanied the
King when the two met in the U.S. before 1968.) The virtue of the
slogan is that it is clear, simple and unambiguous; and it expresses
what the President and most people want for the country.
2. I have your note on Rinfret. Coincidentally, I ran into Pierre
in Honolulu last week. (I saw him on the local TV news praising
RN and lashing away at McGovern's economics so I called and
invited him to the PAO Conference where he did more of the same
in a spectacularly effective fashion). I talked to him on Tuesday
and will have him down for a meeting with Colson and MacGregor
next week. He's delighted with the assignment.
la
Leonard Garment
McWherter
5-10-mins allt on Cenvention
Rules - 7/28
Timmons + MacG - mew
for help on Rules
Proe people quingoff in
million directs.
H we're going to do something
lels havel yet credit
Getout
women's + young - procol
everyone would accept
memo on Timmens 7124 nanou point of view.
Timmons thames looking fil
2
-Played too traversity
Raise who BT loss action