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This file contains:
To: H.R. Haldeman From: Gordon Strachan RE: "Advertising and Budget Matters." 2pgs [Subject: Campaign] [Memo], 10/16/1972
To: H.R. Haldeman From: Gordon Strachan RE: "Advertising and Budget Matters." 2pgs [Subject: Campaign] [Memo], 10/16/1972
To: H. From: Peter Dailey RE: "Defense Spot." 1pg [Subject: Campaign] [Memo], 10/5/1972
To: H.R. Haldeman From: L. Higby RE: "Democrats for Nixon T.V. Ads." 1pg [Subject: Campaign] [Memo], 10/5/1972
To: H.R. Haldeman From: L. Higby RE: "Democrats for Nixon T.V. Aids." 1pg [Subject: Campaign] [Memo], 10/5/1972
To: H.R. Haldeman From: Gordon Strachan RE: "Campaign Advertising." 2pgs [Subject: Campaign] [Memo], 10/10/1972
To: H.R. Haldeman From: Gordon Strachan RE: "Campaign Advertising." 2pgs [Subject: Campaign] [Memo], 10/10/1972
To: H.R. Haldeman From: Gordon Strachan RE: "Campaign Advertising." 2pgs [Subject: Campaign] [Memo], 10/10/1972
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WHSF: Contested, 45-48
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WHSF: Contested, 45-48
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This file contains:
To: H.R. Haldeman From: Gordon Strachan RE: "Advertising and Budget Matters." 2pgs [Subject: Campaign] [Memo], 10/16/1972
To: H.R. Haldeman From: Gordon Strachan RE: "Advertising and Budget Matters." 2pgs [Subject: Campaign] [Memo], 10/16/1972
To: H. From: Peter Dailey RE: "Defense Spot." 1pg [Subject: Campaign] [Memo], 10/5/1972
To: H.R. Haldeman From: L. Higby RE: "Democrats for Nixon T.V. Ads." 1pg [Subject: Campaign] [Memo], 10/5/1972
To: H.R. Haldeman From: L. Higby RE: "Democrats for Nixon T.V. Aids." 1pg [Subject: Campaign] [Memo], 10/5/1972
To: H.R. Haldeman From: Gordon Strachan RE: "Campaign Advertising." 2pgs [Subject: Campaign] [Memo], 10/10/1972
To: H.R. Haldeman From: Gordon Strachan RE: "Campaign Advertising." 2pgs [Subject: Campaign] [Memo], 10/10/1972
To: H.R. Haldeman From: Gordon Strachan RE: "Campaign Advertising." 2pgs [Subject: Campaign] [Memo], 10/10/1972
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Richard M. Nixon's Returned Materials Collection
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
45
48
10/16/1972
Campaign
Memo
To: H.R. Haldeman From: Gordon Strachan
RE: "Advertising and Budget Matters." 2pgs
45
48
10/16/1972
Campaign
Memo
To: H.R. Haldeman From: Gordon Strachan
RE: "Advertising and Budget Matters." 2pgs
45
48
10/5/1972
Campaign
Memo
To: H. From: Peter Dailey RE: "Defense
Spot." 1pg
45
48
10/5/1972
Campaign
Memo
To: H.R. Haldeman From: L. Higby RE:
"Democrats for Nixon T.V. Ads." 1pg
45
48
10/5/1972
Campaign
Memo
To: H.R. Haldeman From: L. Higby RE:
"Democrats for Nixon T.V. Aids." 1pg
45
48
10/10/1972
Campaign
Memo
To: H.R. Haldeman From: Gordon Strachan
RE: "Campaign Advertising." 2pgs
45
48
10/10/1972
Campaign
Memo
To: H.R. Haldeman From: Gordon Strachan
RE: "Campaign Advertising." 2pgs
45
48
10/10/1972
Campaign
Memo
To: H.R. Haldeman From: Gordon Strachan
RE: "Campaign Advertising." 2pgs
Thursday, March 15, 2012
Page 1 of 1
S
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
October 16, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN S
SUBJECT:
Advertising and Budget Matters
Advertising
The decision memorandum attached at Tab A indicates an
advertising schedule for the Week of October 23 which
carries all positive CRP 60-second spots including the
"Record", "China", "Older Americans", and "Russia".
This schedule is a departure from the previous strategy
of using only DFN attack 60's ("Defense", "Welfare",
"Turnaround"). Magruder and Dailey argue that the last
two weeks should have positive materials aimed at the
largest audience, which 60's reach. Also, Magruder
indicates Connally is opposed to running any more DFN
?
attack material after this week's "Turnaround" concludes,
on Saturday, October 21.
In addition, Dailey recommends use of the Connally 5's
Sailey 10/17
on October 28 when the November Group has a three network
buy. The Connally 5 would be prepared from the 30-minute
great
tape.
Recommendation:
That the Dailey recommended CRP positive 60's and the
Connally 5-minute be run the Week of October 23.
Approve
Disapprove
Comments we may drop
Budget Matters
all this - topay for
In a very acrimonious meeting, Stans determine that the
Connally film
Campaign Budget would be 42,000 - 200 over what he expected.
He currently has 2,700 in hand and must raise 8,000 in the
- 2 -
next three weeks. The items that are over budget are
Campaign Materials (100); Convention (183); P/R-Media
(Colson) (30) ; Administration (250). Malek will work
with Evans to see if more people can be used to raise
the 8,000 needed. (Draft budget at Tab B.)
Dailey presented an advertising budget which through
November 7 would exceed the Stans-approved 3,500 by
2,000. The group went through the budget item by item.
Stans balked at any additional expenditures. MacGregor
puly
responded by saying the "political espionage" stories
10/17
will take the President's 60 points down to 55 and move
McGovern within 16-17 points. Stans then approved the
network budget of 414, cut the local TV from 453 to 250,
and terminated the Welcome McGovern ad program with
MacGregor's concurrence.
OKley
Stans accused Dailey of bad faith and lying. Magruder
responded and only the active intervention of LaRue
prevented words that would not be forgotten. Stans
walked out and will not attend future budget meetings.
The question of who would put up the 300+ for the Connally
1/2 hour Friday was not resolved. All agreed it would be
done.
it should bq 500
I understand that Clark MacGregor tried to reach you last
night and talked to Larry on Stans' demand that he now
meet with the President concerning the Campaign Budget.
Larry checked with Clark this morning, and while he has
not had a chance to talk directly to Maury, he feels that
the meeting is imperative. He would agree with the idea
that there should first be a meeting with you, Clark and
Stans without the President to see if it can't be resolved
at this level. The reasons prompting Stans' demand to
meet with the President are:
1) Advertising budget cut from 11,200 to 6,200 with no
real intention of spending 6,200;
2) Additional campaign funds must be raised to finance
the realistic campaign budget of 45,000; and
3) Stans' basic concern about the Watergate and result-
ing lawsuits.
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
October 16, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN S
SUBJECT:
Advertising and Budget Matters
Advertising
The decision memorandum attached at Tab A indicates an
advertising schedule for the Week of October 23 which
carries all positive CRP 60-second spots including the
"Record", "China", "Older Americans", and "Russia".
This schedule is a departure from the previous strategy
of using only DFN attack 60's ("Defense", "Welfare",
"Turnaround"). Magruder and Dailey argue that the last
two weeks should have positive materials aimed at the
largest audience, which 60's reach. Also, Magruder
indicates Connally is opposed to running any more DFN
attack material after this week's "Turnaround" concludes
on Saturday, October 21.
In addition, Dailey recommends use of the Connally 5's
on October 28 when the November Group has a three network
buy. The Connally 5 would be prepared from the 30-minute
tape.
Recommendation:
That the Dailey recommended CRP positive 60's and the
Connally 5-minute be run the Week of October 23.
Approve
Disapprove
Comments
Budget Matters
In a very acrimonious meeting, Stans determined that the
Campaign Budget would be 42,000 - 200 over what he expected.
He currently has 2,700 in hand and must raise 8,000 in the
- 2 -
next three weeks. The items that are over budget are
Campaign Materials (100); Convention (183); P/R-Media
(Colson) (30); Administration (250). Malek will work
with Evans to see if more people can be used to raise
the 8,000 needed. (Draft budget at Tab B.)
Dailey presented an advertising budget which through
November 7 would exceed the Stans-approved 3,500 by
2,000. The group went through the budget item by item.
Stans balked at any additional expenditures. MacGregor
responded by saying the "political espionage" stories
will take the President's 60 points down to 55 and move
McGovern within 16-17 points. Stans then approved the
network budget of 414, cut the local TV from 453 to 250,
and terminated the Welcome McGovern ad program with
MacGregor's concurrence.
Stans accused Dailey of bad faith and lying. Magruder
responded and only the active intervention of LaRue
prevented words that would not be forgotten. Stans
walked out and will not attend future budget meetings.
The question of who would put up the 300+ for the Connally
1/2 hour Friday was not resolved. All agreed it would be
done.
I understand that Clark MacGregor tried to reach you last
night and talked to Larry on Stans' demand that he now
meet with the President concerning the Campaign Budget.
Larry checked with Clark this morning, and while he has
not had a chance to talk directly to Maury, he feels that
the meeting is imperative. He would agree with the idea
that there should first be a meeting with you, Clark and
Stans without the President to see if it can't be resolved
at this level. The reasons prompting Stans' demand to
meet with the President are:
1) Advertising budget cut from 11,200 to 6,200 with no
real intention of spending 6,200;
2) Additional campaign funds must be raised to finance
the realistic campaign budget of 45,000; and
3) Stans' basic concern about the Watergate and result-
ing lawsuits.
Committee for the Re-election of the President
To
October 5, 1972
MEMORANDUM
TO:
CORDON STRACHAN
H
FROM:
PETER DAILEY
SUBJECT:
Defense Spot
While I have not had an opportunity to discuss your
memo with Jeb or Clark, I will do so tomorrow.
Meanwhile, here are some thoughts:
Since we do not know the content of Senator
McGovern's October 9 Vietnam speech, it may
S" maguelar Pickey
not be advisable to place defense spots in
a close proximity to his time period, parti-
5"
bhi
cularly since national defense, good
is a complex issue.
As to the suggestion that purchase
television time in Massachuset and the
No
D.C. area as a means of indicating to McGovern
that he has no safe areas we like the idea.
It could create a further distraction for him.
The basic problem is lack of money. Someone
dont waste a nichel Becopa in
has to get to Maurice Stans and tell him what
the real budget is. As far as he's concerned,
the Committee is already today $40,000 over-
spent. As far as Stans is concerned, there
DC
is money for the network commercials through
Election Day as planned, but no further money
for local TV, radio, or newspaper effort.
any
We suggest not using the "Turnaround" commer-
cial in close proximity to the McGovern speech
for the same reason stated earlier, we are not
sure of the content of his speech. We believe
we should run the "Turnaround" commercial in
selected local markets. As you know, we hesitate
to use this nationally.
We will discuss this with Messrs. Magruder and MacGregor
tomorrow and get their comments to you as soon as
possible.
CC: Dwight Chapin
Jeb Magruder
Gete
October 5, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY
SUBJECT:
Democrats for Nixon
T.V. Ads
Jeb Magruder called me from his office to report that he
is meeting with Leonard Marks right now and that Connally
talked to Marks last night with explicit instructions that
Marks is to cancel any advertising for Democrate for Nixon
that makes their budget go over $1,000,000. By the end of
next week we will have spent $1, 444, 000 which means that
If we are to follow Connally's instructions, we will have to
cancel all of the Democrats for Nixon advertising for the
next week. Connally also told Marks that he really didn't
like the idea of doing 1/2 hours, but would If the President
really wanted him to. He thought five minutes might be
better.
Magruder feels strongly that you should call Connally and
discuss this. He indicates the problem centers around the
fact that the Democrats for Nixon aren't raising money like
they thought they would and c onnally is a little worried about
his credibility If he can't deliver the money. He also believes --
but has no proof -- that Connally's people are lobbying against
stepping up the Democrate for Nixon ads and C onnally is
concerned about this. He believes that Connally is being told
that he is being used as the Agnew of '72.
Magruder reports that there would be no problem, of course,
for us to fund or supplement funds for the Democrate for
Nixen, but to use existing funds would mean showing a transfer
or us subsidising that group, something he doesn't believe
Connally or we want to do. Also, If we were to take future
incoming monies pledged to us and transfer them to the Demo-
crats for Nixon directly, we would have to get Stans' concurrence,
something Magruder feels would be a problem right now.
LH:kb
October 5, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
L. HIGBY
SUBJECT:
Democrats for Nixon
T.V. Ads
Jeb Magruder called me from his office to report that he
is meeting with Leonard Marks right now and that Connally
talked to Marks last night with explicit instructions that
Marks is to cancel any advertising for Democrate for Nixon
that makes their budget go over $1,000,000. By the end of
next week we will have spent $1, 444, 000 which means that
If we are to follow Connally's instructions, we will have to
cancel all of the Democrats for Nixon advertising for the
next week. Connally also told Marks that he really didn't
like the idea of doing 1/2 hours, but would if the President
really wanted him to. He thought five minutes might be
better.
Magruder feels strongly that you should call Connally and
discuss this. He indicates the problem centers around the
fact that the Democrats for Nixon aren't raising money like
they thought they would and C onnally is a little worried about
his credibility li he can't deliver the money. He also believes --
but has no proof -- that Connally's people are lobbying against
stepping up the Democrats for Nixon ads and C onnally is
concerned about this. He believes that Connally is being told
that he is being used as the Agnew of '72.
Magruder reports that there would be no problem, of course,
for us to fund or supplement funds for the Democrate for
Nixon, but to use existing funds would mean showing a transfer
or us subsidising that group, something he doesn't believe
Connally or we want to do. Also, If we were to take future
Incoming monies pledged to us and transfer them to the Demo-
crats for Nixon directly, we would have to get Stans' concurrence,
something Magruder feels would be a problem right now.
LH:kb
ToNs
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
October 10, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
S
SUBJECT:
Campaign Advertising
Week of October 16 Advertising
No.
At the October 9 Budget Meeting, Secretary Stans approved
the 630 expenditure for Network and local TV advertising
for the week of October 16. The suggested network schedule
attached at Tab A includes Older Americans, Environment,
the Record and Youth 5's. The recommended 60-second spot
for network and local placement for next week is the
attack McGovern Turnaround credibility spot. The revised
script you asked Dailey to prepare dropping Inheritance
Tax and adding Amnesty is attached at Tab B.
Recommendation:
That Dailey's, recommended week of October 16 advertising
schedule be approved.
Approve
Disapprove
Comments
Democrats for Nixon Advertising
There is a problem with running the Turnaround next week.
As Higby informed you on October 5, Connally will not
approve any DFN TV after this week because DFN has not
raised money to pay for the spots. Either Connally must
accept money from Stans (the money for the DFN spots is
included in the Stans approved October 16 advertising
budget) or the Turnaround spot must be run under the CRP
auspices and tagline. Magruder and Dailey strongly oppose
running the Turnaround spot, as harshest attack commercial,
with a CRP by-line. A detailed description of the DFN
advertising expenditures is attached at Tab C.
AS
- 2 -
Dorensile note note bere
Haldeman to cover with Connally.
L.
Run Turnaround with CRP by-line. .No
Other.
Another use of the Turnaround TV spot that has not received
a decision is the Chapin suggestion that the Turnaround be
placed in every local media market McGovern goes to where
there is enough lead time to place the spot.
Yes, implement Chapin suggestion re sandwich
McGovern with Turnaround.
No, drop idea. unless Nov
can work it out a/o Other.
a big hassle
Russia Spot
You asked Dailey for the revised Russia spot script which
deletes Tanya and makes the point about "hard negotiations
and tough bargaining". The script is attached at Tab D.
The changes from the previous script are printed above
the typed text of the new version. The substantial segments
that are entirely new are noted.
Recommendation:
That the revised Russia spot script be approved with the
next scheduled use of the Russia spot during the week of
October H 23.
Approve
Disapprove
Comments.
ADMINISTRATIVELY COMFIDENTIAL
October 10, 1972
MEMBRANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Advertising
Week of October 16 Advertising
At the October , Budget Meeting, Secretary Stans approved
the 630 expenditure for Network and local TV advertising
for the week of October 18. The suggested network schedule
attached at Tab A includes Older Americans, Environment,
the Record and Youth 5'e. The recommended 60-second spot
for network and local placement for next week is the
Magaria
attack McGovern Turnaround credibility spot, The revised
script you asked Dailey to prepare dropping Inheritance
Tax and adding Amnesty is attached at Tab B.
Recommendation:
Ca
Bailey
That Dailey's recommended week of October 16 advertising
schedule be approved.
10/11
Approve
Disapprove
Comments
Democrats for Nixon Advertising
There is a problem with running the Turnaround next week.
As Highy informed you on October 5, Counally will not
Ready
approve any DFN TV after this week because DFN has not
raised money to pay for the spots. Either Connally must
accept money from Stans (the money for the DFN spots is
goth
included in the Stans approved October 16 advertising
ways
budget) or the Turnaround spot must be run under the CRP
auspices and tagline, Magruder and Dailey strongly oppose
need ams 10/12
running the Turnaround spot, as harshest attack commercial,
with a CRP by-line, A detailed description of the DPN
advertising expenditures is attached at Tab c.
- 2 -
Haldeman to cover with Connally.
no
Run Turnaround with CRP by-line.
Other.
Bailey
Another use of the Turnaround TV spot that has not received
Speisner
10/11
a decision is the Chapin suggestion that the Turnaround be
placed in every local media market McGovern goes to where
there is enough lead time to place the spot.
Yes, implement Chapin suggestion re sandwich
McGovern with Turnaround.
No, drop idea.
is
Reison mapura
unless honember Hour can work
Other.
10/11
out without big hasse.
Russia Spot
You asked Dailey for the revised Russia spot script which
delates Tapya and makes the point about "hard negotiations
and tough bargaining". The acript is attached at Tab D.
The changes from the previous script are printed above
the typed text of the new version. The substantial segments
that are entirely new are noted.
Recommendation:
s Daily+ Jsm
That the revised Russia spot script be approved with the
next scheduled use of the Russia spot during the week of
October 23,
Approve
Disapprove
Comments.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
October 10, 1972
MEMBRANDUM FOR:
II. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Advertising
Week of October 16 Advertising
At the October 9 Budget Meeting, Secretary Stans approved
the 630 expenditure for Network and local TV advertising
for the week of October 18. The suggested network schedule
attached at Tab A includes Older Americans, Environment,
the Record and Youth 5's. The recommended 60-second spot
for network and local placement for next week is the
attack McGovern Turnaround credibility spot. The revised
script you asked Dailey to prepare dropping Inheritance
Tax and adding Amnesty is attached at Tab B.
Recommendation:
That Dailey's recommended week of October 16 advertising
schedule be approved.
Approve
Disapprove
Comments
Democrats for Nixon Advertising
There is a problem with running the Turnaround next week.
As Migby informed you on October 5, Connally will not
approve any DPN TV after this week because DFN has not
raised money to pay for the spots. Either Connally must
accept money from Stans (the money for the DFN spots is
included in the Stans approved October 16 advertising
budget) or the Turnaround spot must be run under the CRP
auspices and tagline. Magruder and Dailey strongly oppose
running the Turnaround spot, as harshest attach commercial,
with a CRP by-line. A detailed description of the DFN
advertising expenditures is attached at Tab C.
- 2 -
Baldeman to cover with Connally.
Run Turnaround with CRP by-line.
Other.
Another use of the Turnaround TV spot that has not received
a decision is the Chapin suggestion that the Turnaround be
placed in every local media market McGovern goes to where
there is enough lead time to place the spot.
Yes, implement Chapin suggestion re sandwich
NcGovern with Turnaround.
No, drop idea.
Other.
Russia Spot
You asked Dailey for the revised Russia spot script which
deletes Tapya and makes the point about "hard negotiations
and tough bargaining". The acript is attached at Tab D.
The changes from the previous script are printed above
the typed text of the new version. The substantial segments
that are entirely new are noted.
Recommendation:
That the revised Russia spot script be approved with the
next scheduled use of the Russia spot during the week of
October 23.
Approve
Disapprove
Comments.
GS/jb