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From Magruder to Mitchell RE: a summary of the Campaign Strategy Group's meeting the previous day to discuss various campaign topics. 3 pgs. [Subject: Campaign] [Memo], 4/5/1972
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From Magruder to Mitchell RE: a summary of the Campaign Strategy Group's meeting the previous day to discuss various campaign topics. 3 pgs. [Subject: Campaign] [Memo], 4/5/1972
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Richard Nixon Presidential Library
Contested Materials Collection
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46
37
4/5/1972
Campaign
Memo
From Magruder to Mitchell RE: a summary
of the Campaign Strategy Group's meeting
the previous day to discuss various
campaign topics. 3 pgs.
Monday, March 26, 2012
Page 1 of 1
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D. C. 20006
DETERMINED TO BE AN
(202) 333.0920
ADMINI
April 5, 1972
KING
E.U.
6-102
By EP
7-8-82
CONFIDENTIAL
MEMORANDUM FOR THE HONORABLE JOHN N. MITCHELL
SUBJECT: Campaign Strategy Group
At the meeting of April 4, the following subjects were discussed:
Primary Campaign Plans. Jeb Magruder reviewed the plans for the
remaining primary states which he had discussed with you last
week in Florida. The Group was in agreement with the strategy
pursued thus far in the primaries and with the activities planned
for the primaries yet to come.
Busing. The point was raised that the President's announcement
on busing had not yet had the desired effect of pre-empting the
positions of the Democrats. In the South, the Southern Demo-
cratic Governors are attacking the President on the point that
nothing was done to stop busing in the south, but as soon as it
moved to the north, it is immediately halted, with no relief to
the south. Furthermore, the second part of the President's pro-
gram, which is increased Federal aid to improve the quality of
schools, is perceived to be the funneling of more Federal tax
money into the northern urban ghettos. At the same time, the
liberal Democrats, campaigning in the northern primaries, are
attacking the President for a reactionary position which threatens
to roll back the clock to the separate segregated school systems
which existed before 1954. It was the feeling, particularly of
Mr. Finch and Mr. Dent, that an adequate job was not being done
in seizing the initiative on this vital issue.
Advertising Program for the Mexican-American Community in California.
Phil Joanou presented recommendations for conducting a pilot program
in the California primary to determine whether selected elements of
the Mexican-American community could be influenced to vote favorably
for the President in the general election. Advertising, direct mail
CONFIDENTIAL
- 2 -
telephoning would be focused on a selective basis to the higher
income segments of this community. The effect during the campaign
would be measured by public opinion surveys on the pre-selected
sample group. It was the feeling of the Strategy Group that such
a program would represent a wise investment in determining which
strategy should be followed toward this voter bloc in the fall
campaign. The Re-Election Committee will therefore proceed to
develop specific recommendations for your review and decision.
George Meany. Bob Finch raised the point that a major campaign
issue was developing around the actions of George Meany and the
other Union leaders in walking off the Pay Board. We should be
doing the preparation now so that the issue can be used effectively
in the fall campaign. For the next meeting, Bob Teeter will analyze
available polling data on the public perception of Unions in general,
and George Meany in particular.
George Wallace. At the next meeting, Bob Teeter will present
an analysis on whether the President would be helped or hindered
by the presence of George Wallace as a third party candidate.
Harry Dent suggested that a poll be taken in the Deep South to
see whether Wallace's standing has improved as a result of his
activities in the primaries. Bob Teeter will incorporate this
recommendation in his second wave of polling to be conducted in
June.
It was reported by Harry Dent that the people on George Wallace's
staff do not get along particularly well with the leaders of the
American Independent Party. These problems could obviously be over-
come if Wallace decides to run again, but they do present a situ-
ation which was not present in 1968 when the American Independent
Party was Governor Wallace's personal vehicle.
Miscellaneous. It was reported that the cross-over characteristic
of the Illinois Primary was the result of a recent court suit rather
than having been mandated by State law. It is possible that similar
situations are pending in other primary states which could change
the complexion of those races. Jeb Magruder will see that research
is conducted on that point.
Murray Chotiner suggested that many early supporters of the President
in California had not been included in the current structure of the
Convention Delegation, or of the state Re-Election Committee. He
suggested that a mailing be made to all of these people, inviting
them to participate in this campaign. A special recommendation
will be presented to you on this matter.
CONFIDENTIAL
- 3 -
William Buckley has stated that he will vote for the President
in November. It was pointed out, however, that we must use
great care not to employ that endorsement in the California
primary because Buckley might publicly disavow it at that time.
Dick Moore suggested that we conduct some media advertising
before the Democratic Convention in order to compete with the
obvious attention which the Democrats will receive at that
time. In the brief discussion which followed, the group was
widely divided on that issue. It will be discussed in more
detail at the next Strategy Group Meeting, at which Peter
Dailey will conduct a discussion on the broader subject of
preliminary ideas for advertising strategy in the general
campaign.
JEB S. MAGRUDER
CONFIDENTIAL