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OCR Page 1 of 66POLITICAL MEDIA ANALYSIS
October 2, 1972
THE PRESIDENT HAS SEEN
The latter part of the weekend found most political news deep within the
back pages. The McGovern hard news item this morning is Eleanor's
promise that George will unveil his peace plan Tuesday, which will likely
focus political debate this mid-week.
MCGOVERN - -- The polls, with the exception of Gallup, who came down
with a "compromise" 28-point spread, were almost uniformly bad for
McGovern late last week. RN leading by an enormous margin in Illinois,
RN picked up 10 in Iowa, etc. Further, inside stories this weekend, and
even front-page in Washington Post today, are in-depth analysis of
McGovern's problems and troubles. Little to provide him with momentum.
Sarge did get a first-rate report from CBS over the weekend, however, and
his reviews in the Eastern liberal press are better.
PRESIDENT -- Light political news weekend. Signing got a good ride, though
two nets noted political fall-out with Utley saying this is the kind of thing
that "drives the McGovern people up the wall. 11 One cloud on the horizon no
biggen than a man's hand. Note very negative Broder column of Sunday
urging press not to cover RN trips, unless journalists can "get" at the
President. Likely to be talking point among press this morning, may
influence coverage somewhat. Veep got good footage and coverage this
weekend, continuing focus on new Agnew, somewhat blander than the old.
Mostly favorable, but unexciting is the general conclusion. Also, we are
starting to get more and more columns about the "antipathy" among the
electorate, they are "turned off", etc. One cannot recall any campaign where
the liberal press has not at some point come to this conclusion, that the
voters are not "excited" by either candidate.
Finally, following last night's McGoo move, we should be seeing more
advertising footage of McGovern in a last-ditch effort to erase the negative
profile he now has with the electorate.
Note: News Summary this morning has toward rear a thirteen-page analysis
and break-down of the handling of President's New York-California trip
and the week in general. (A number of reports on the three-day trip were
negative.)
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