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This file contains:
From: Gordon Strachan To: The Record RE: Convention meeting- July 25, 1972. 7 pg. [Subject: Campaign] [Memo], 7/26/1972
From: Gordon Strachan To: H.R. Haldeman RE: "President Nixon- Now More Than Ever" instead of "President Nixon- Help Him Finish the Job." 1 pg. [Subject: Campaign] [Memo], 7/26/1972
From: L. Higby To: Gordon Strachan RE: Campaign slogan. 2 pg. [Subject: Campaign] [Memo], 7/25/1972
From: Gordon Strachan To: The Record RE: Haldeman meeting with Peter Dailey, Phil Joanou, Bob Taylor on June 2. 5 pg. [Subject: Campaign] [Memo], 6/12/1972
From: Robert M. Teeter To: H.R. Haldeman RE: Furthur study of slogan "President Nixon. Now More Than Ever." 3 pg. [Subject: Campaign] [Memo], 6/20/1972
From: Gordon Strachan To: H.R. Haldeman RE: Wave II- National Telephone Survey. Page of handwritten notes attached. 2 pg. [Subject: Campaign] [Memo], 7/25/1972
From: Gordon Strachan To: H.R. Haldeman RE: Wave II- National survey and New York study. 1 pg. [Subject: Campaign] [Memo], 7/24/1972
From: Gordon Strachan To: H.R. Haldeman RE: Eight Christian Youths. 2 pg. [Subject: Campaign] [Memo], 7/25/1972
From: Gordon Strachan To: H.R. Haldeman RE: Wave II campaign surveys- Teeter materials for Chapin. Two pages of handwritten notes attached. 15 pg. [Subject: Campaign] [Memo], 7/25/1972
From: Gordon Strachan To: H.R. Haldeman RE: Buchanan assualt book on McGovern. 1 pg. [Subject: Campaign] [Memo], 7/25/1972
From: Gordon Strachan To: H.R. Haldeman RE: RNC Convention. 2 pg. [Subject: Campaign] [Memo], 7/25/1972
From: William Timmons To: H.R. Haldeman RE: '72 Convention personnel. 1 pg. [Subject: Campaign] [Memo], 7/19/1972
From: William E. Timmons RE: White House personnel attending the Republican National Convention. 2 pg. [Subject: Campaign] [Memo], 7/18/1972
From: William Timmons To: Clark MacGregor RE: '72 Convention. 3 pg. [Subject: Campaign] [Memo], 7/18/1972
From: William E. Timmons To: Clark MacGregor and H.R. Haldeman RE: '72 Convention Rules Fights. 3 pg. [Subject: Campaign] [Memo], 7/24/1972
From: William E. Timmons To: Bob Dole RE: Do Committee recommendations. 3 pg. [Subject: Campaign] [Memo], 12/7/1971
From: William E. Timmons To: Bob Dole RE: DO Committee Recommendations. 6 pg. [Subject: Campaign] [Memo], 12/7/1971
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26145621
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WHSF: Contested, 14-7
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26145621
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WHSF: Contested, 14-7
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This file contains:
From: Gordon Strachan To: The Record RE: Convention meeting- July 25, 1972. 7 pg. [Subject: Campaign] [Memo], 7/26/1972
From: Gordon Strachan To: H.R. Haldeman RE: "President Nixon- Now More Than Ever" instead of "President Nixon- Help Him Finish the Job." 1 pg. [Subject: Campaign] [Memo], 7/26/1972
From: L. Higby To: Gordon Strachan RE: Campaign slogan. 2 pg. [Subject: Campaign] [Memo], 7/25/1972
From: Gordon Strachan To: The Record RE: Haldeman meeting with Peter Dailey, Phil Joanou, Bob Taylor on June 2. 5 pg. [Subject: Campaign] [Memo], 6/12/1972
From: Robert M. Teeter To: H.R. Haldeman RE: Furthur study of slogan "President Nixon. Now More Than Ever." 3 pg. [Subject: Campaign] [Memo], 6/20/1972
From: Gordon Strachan To: H.R. Haldeman RE: Wave II- National Telephone Survey. Page of handwritten notes attached. 2 pg. [Subject: Campaign] [Memo], 7/25/1972
From: Gordon Strachan To: H.R. Haldeman RE: Wave II- National survey and New York study. 1 pg. [Subject: Campaign] [Memo], 7/24/1972
From: Gordon Strachan To: H.R. Haldeman RE: Eight Christian Youths. 2 pg. [Subject: Campaign] [Memo], 7/25/1972
From: Gordon Strachan To: H.R. Haldeman RE: Wave II campaign surveys- Teeter materials for Chapin. Two pages of handwritten notes attached. 15 pg. [Subject: Campaign] [Memo], 7/25/1972
From: Gordon Strachan To: H.R. Haldeman RE: Buchanan assualt book on McGovern. 1 pg. [Subject: Campaign] [Memo], 7/25/1972
From: Gordon Strachan To: H.R. Haldeman RE: RNC Convention. 2 pg. [Subject: Campaign] [Memo], 7/25/1972
From: William Timmons To: H.R. Haldeman RE: '72 Convention personnel. 1 pg. [Subject: Campaign] [Memo], 7/19/1972
From: William E. Timmons RE: White House personnel attending the Republican National Convention. 2 pg. [Subject: Campaign] [Memo], 7/18/1972
From: William Timmons To: Clark MacGregor RE: '72 Convention. 3 pg. [Subject: Campaign] [Memo], 7/18/1972
From: William E. Timmons To: Clark MacGregor and H.R. Haldeman RE: '72 Convention Rules Fights. 3 pg. [Subject: Campaign] [Memo], 7/24/1972
From: William E. Timmons To: Bob Dole RE: Do Committee recommendations. 3 pg. [Subject: Campaign] [Memo], 12/7/1971
From: William E. Timmons To: Bob Dole RE: DO Committee Recommendations. 6 pg. [Subject: Campaign] [Memo], 12/7/1971
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
14
7
7/26/1972
Campaign
Memo
From: Gordon Strachan To: The Record RE:
Convention meeting- July 25, 1972. 7 pg.
14
7
7/26/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: "President Nixon- Now More Than
Ever" instead of "President Nixon- Help Him
Finish the Job." 1 pg.
14
7
7/25/1972
Campaign
Memo
From: L. Higby To: Gordon Strachan RE:
Campaign slogan. 2 pg.
14
7
6/12/1972
Campaign
Memo
From: Gordon Strachan To: The Record RE:
Haldeman meeting with Peter Dailey, Phil
Joanou, Bob Taylor on June 2. 5 pg.
Wednesday, January 05, 2011
Page 1 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
14
7
6/20/1972
Campaign
Memo
From: Robert M. Teeter To: H.R. Haldeman
RE: Furthur study of slogan "President
Nixon. Now More Than Ever." 3 pg.
14
7
7/25/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Wave II- National Telephone Survey.
Page of handwritten notes attached. 2 pg.
14
7
7/24/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Wave II- National survey and New York
study. 1 pg.
14
7
7/25/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Eight Christian Youths. 2 pg.
14
7
7/25/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Wave II campaign surveys- Teeter
materials for Chapin. Two pages of
handwritten notes attached. 15 pg.
Wednesday, January 19, 2011
Page 2 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
14
7
7/25/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: Buchanan assualt book on McGovern. 1
pg.
14
7
7/25/1972
Campaign
Memo
From: Gordon Strachan To: H.R. Haldeman
RE: RNC Convention. 2 pg.
14
7
7/19/1972
Campaign
Memo
From: William Timmons To: H.R. Haldeman
RE: '72 Convention personnel. 1 pg.
14
7
7/18/1972
Campaign
Memo
From: William E. Timmons RE: White
House personnel attending the Republican
National Convention. 2 pg.
14
7
7/18/1972
Campaign
Memo
From: William Timmons To: Clark
MacGregor RE: '72 Convention. 3 pg.
Wednesday, January 19, 2011
Page 3 of 4
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
14
7
7/24/1972
Campaign
Memo
From: William E. Timmons To: Clark
MacGregor and H.R. Haldeman RE: '72
Convention Rules Fights. 3 pg.
14
7
12/7/1971
Campaign
Memo
From: William E. Timmons To: Bob Dole
RE: Do Committee recommendations. 3 pg.
14
7
12/7/1971
Campaign
Memo
From: William E. Timmons To: Bob Dole
RE: DO Committee Recommendations. 6 pg.
Wednesday, January 19, 2011
Page 4 of 4
ADMINISTRATIVELY CONFIDENTIAL
July 26, 1972
MEMORANDUM FOR:
THE RECORD
FROM:
GORDON STRACHAN
SUBJECT:
Convention Meeting - July 25, 1972
On July 25 at 2:30 p.m. Haldeman met with Chapin, Moore
and Carruthers to discuss the status of Convention planning.
Goal of Convention:
Chapin described the goal of the Convention to be pursuit
of the blue collar, laboring, common man worker-types, rather
than a party for the fat-cat Republicans. Bob agreed and
added that we should also be after youth, but the youth
should be pursued as people not as "youth".
Gala
Chapin asked about the Gala on the Sunday night before the
Convention and whether it should be Black Tie. All recom-
mended to Bob that it not be Black Tie and Bob agreed that
it should be changed from Black Tie to business suits. Even
if Bill Timmons has to tell Beull Berenson that the First
Family will not attend if the event is Black Tie, the event
must be changed.
Telethon
Chapin opened by saying that no one likes telethons. Bob
responded by saying that the Jackie Gleason Telethon would
be a terrible idea because it wouldn't allow any of our
Celebrities to be presented. Bob made the point that there
were two purposes to a telethon: 1) to Showcase our
- 2 -
Celebrities, and 2) to raise money to show that the Republican
Party is not in a fat-cat situation with its "$10 million
slush" fund, Carruthers was opposed to anything that smacks
of a telethon because there is such a mess in terms of
scheduling. As an alternative, Bob suggested a one hour
"Ed Sullivan" type event -- that is, controlled and organised.
Carruthers agreed saying that the show should be one hour
and done on tape. Chapin will come back to Haldeman with a
decision memorandum on whether to do a one hour television
show, Included in the decision memorandum should be the
reference to Bob Wood of CBS who suggested the availability
of the Sunday night before the Convention at 9 or 10 p.m.
The total cost would be $500-600,000 including $200,000 in
time costs and $300-400,000 in production.
Bob emphasized that the financial pitch on the telethon
should be for funds under $10 and emphasized that we (the
Republicans) need the money. The possibility of using Jackie
Gleason as the Master of Ceremonies to locate the event in
Miami Beach was suggested and received favorably. The possi-
ble use of Gleason and Sinatra as well as someone like Sammy
Davis was suggested. Also, Bob Hope joking with Bigg Crosby
was suggested. Before submitting the decision memorandum,
Chapin must check the one-half dosen top stats to find out
whether the telethon should even be considered. This is to
be in today by early afternoon.
Television and Problems at the Hall
Carruthers discussed four problems at the Hall. The first
was credentials for TV people. Bob suggested five different
color special passes for each session with time limits on
them. The second problem concerned floor cameras. Carruthers
will talk to Bill Timmons about increasing the number. Dick
Herman has been resisting. The third problem concerned the
lighting. Carruthers said additional money would be required
to raise the commitment by Herman from $5,000 to $12,500.
By adding this money, we are purchasing a degree of influence
over the lighting at the Convention. We do not have complete
control of the lighting in the Hall (a 100,000 decision and
mistake). Carruthers will just have to continue negotiating
with the networks, Carruthers said the fourth problem was
TV coverage of outside activities. He said the nets won't
cover some events such as the Youth event on Tuesday night
- 3 -
that we might want covered, Bob suggested that we obtain
a mobile unit which Carruthers estimated would cost
between $30-40,000. Bob suggested that Chapin contact
Clem Stone, who is building a mobile unit, and see if
something could be worked out.
Democrate for the President
Bill Timmons arrived and Chapin asked what the Democratic
event in Philadelphia was, Bob said that nothing was set
and that it was merely offered as a possibility so that
Mayor Rinso could hold a rally in Phaladelphia instead
of having to appear before the Republican Convention.
Another possibility that Bob mentioned was to have all
the Democrate for the President meet at Connally's home
in Texas and have a remote TV pickup there. Bob agreed
to call Connally to review Democrats for the President
participation at the Convention. In particular, Bob was
going to check on Misso, Floyd McKissick and Charlton
Heston with Connally. Connally would definitely run this
entire Democrate for the President event. Bob suggested
that all the Democrate for the President might want to be
on one plane, arrive for 20 minutes at the Convention with
Connally and then depart. Chapin asked whether the Demo-
crats for the President would be doing any press conferences,
and Bob said he would check with Connally.
Convention Program
Concerning the recommended program, the attached sheet which
all had at the meeting was revised. Monday night remains
the same, that is, a First Lady night. Tuesday night is
changed so that the nomination, balloting and demonstration
for President can occur. Then there is the possibility
that the President will go to the Youth Rally between 9:30
and 10 p.m. Tudaday night. This information is to be kept
in the strictest confidence. Bob told the group with special
emphasis towards Timmons that if the possible Presidential
participation in the Youth Rally leaked to anyone, it would
not happen. At the Youth Rally it was decided that just
hand-held lights and informal camera arrangements would be
- 4 -
made, Julie and Tricia would be used as a front and
Carruthers will get into the Youth Rally format on a very
low key basis. The second event on Tuesday night will be
the Democrats for Nixon, with prime time for Connally at
10 OF 10:30. Wednesday night will include the "Nixon,
the Man" film, the Vice Presidential nomination, balloting
and demonstration.
Vice President's Role
The Vice Presidential acceptance speech may lead to a Vice
Presidential introduction of the President, followed by
the President's acceptance speech. Bob will check with
the President as to whether the Vice President should intro-
dure him.
Eisenhower Participation
Chapin advised Bob that Mamie Eisenhower will not attend
the Convention, Instead, a videotape will be prepared by
Carruthers. David Eisenhower's participation is not
important according to Bob, but Chapin will submit a
decision memorandum on whether David Eisenhower should
introduce the videotape of Mamie.
Convention Rules Changes
Concerning the July 24 memorandum from Bill Timmons regarding
all the rules changes, that matter was postponed with Bob
emphasising to Timmons that a much larger group would have
to get together and that Bob would be merely an observer
rather than a participant.
Seconding Speeches
Concerning the seconding speeches for the President, it was
agreed that either 15 at 40 seconds each or 10 at a longer
time segment could be done so long as the limit of ten
minutes was adhered to. Bob approved the concept of several
seconding speeches but not the particular details. He asked
- 5 -
Chapin to have the writers prepare possible statements by
all the seconders. Bob mentioned that the Mexican-American
seconder should speak in Spanish as the Italian ethnic
should speak in Italian. Asked whether Wally Hickel should
second the President, Bill Timmons pointed out that he was
a delegate on the floor from Alaska. Bob approved Hickel
seconding the President if he were correctly scripted.
Chapin was to check Stans on getting to Hickel.
Ann Armstrong's Role
Concerning Ann Armstrong's role, it was noted that although
Dole should bring the gavel down opening the Convention on
Monday morning, Ann Armstrong should be the person presiding
on Monday evening. She should also handle many of the "non-
substantive" aspects of the Convention.
Nomination of the Vice President
Bill Timmons will meet with Roy Goodearle and advise him
that the program has been set and that the suggested people
at this time are the young Mayor, possibly Chaffee, and a
third person as yet undecided, Bob said the seconders should
not be Javits or Percy.
Goldwater's Role
Concerning Goldwater's role, all agreed that he must be on
the program. It was finally agreed that Goldwater might be
the one to introduce Connally and the Democrats for Nixon
with a sort of funny line about the difference between now
and 1964. Also, it was noted that Alf Landon should be
invited to the Convention and placed in a high visibility
box. The point is to emphasize the difference between the
Republicans who treat a former candidate well and the Demo-
crats who screwed Johnson.
Introducer of the President
Bob agreed to check with the President as to who the intro-
ducer of the President should be as well as the introducer
of the Vice President should be.
- 6 -
Miscellaneous
1) Paul Keyes - He should not be behind the Platform as
Chapin at one time suggested. Instead, he should
probably be at Miami Beach writing quips that can be
fed to various people during the Convention,
2) Bill Timmons will have a plan of alternate program-
ming, press conferences and caucus teams,
3) Timmons is having a problem with Ehrlichman and Rose
regarding a list of spokesmen at the Platform but
believes they can resolve the matter.
4) Reagan should not be the introducer of the President
because he is Temporary Chairman.
5) Rockefeller will nominate the President and he is
locked.
6) Bob said that Ed Brooks should not be the Moderator
as that would be too obvious, but he should have a
role in the panel of keynoters.
7) Concerning Dick Lugar, Bob mentioned that he should
probably be included in the panel.
8) Concerning Governor Evans, there was general agree-
ment that he might be useful because he will read
a script given to him.
9) Bob noted that Bush cannot be used. Neither can
Red Blount per Haldeman and Bob jabbed at Timmons
for making such a stupid suggestion.
10) When Timmons mentioned that there were very few
ethnics and women, Bob suggested that Timmons work
directly with Balsano and Franklin to get this worked
out.
11) Concerning the Heritage Gala on Sunday night, Bob
suggested that Mrs. Nixon attend while the girls
do the regular Gala.
RECOMMENDED PROGRAM
Monday
Tuesday
Wednesday
P.M.: Reagan/Keynote/
RN Nomination
Nixon Film
Film
Balloting
Demonstration
VP Nomination
PN Tribute with
Balloting
Film
Presigent to Youth
Demonstration
Rally (just use
VP Acceptance Speech
hand lights, etc.
Use Julie & Tricia
VP Introduces RN
as front.
Carruthers into their
RN Acceptance Speech
format.
ADMINISTRATIVELY CONFIDENTIAL
July 26, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
"President Nixon - Now More Than Ever"
instead of "President Nixon - Help
Him Finish the Job"
A review of my notes of the June 2 meeting with the November
Group and discussion with Peter Dailey regarding the selection
of "President Nixon - Now More Than Ever", covered these points:
1) "Help Nim Finish the Job" is a too-tired, hackneyed
slogan which has been used by so many Judges and
Congressmen;
2) "Help Him Finish the Job" was popular among those
interviewed because it was so familiar to them from
other campaigns,
3) The theme "Help Him Finish the Job" is implied and
emphasized in all the creative advertising. Dailey
says it will be one of the underlying, dominant
creative themes; and
4) "Help Him Finish the Job" doesn't shorten well -
the result is "Nixon Help" instead of "Nixon Now".
GS/jb
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
July 25, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY L
Bob asked me to check with you --
What was the original o reason we went against this
slogan of "Help him finish the job"? There must
have been some negatives he says, but is unaware
of it.
7/26 Dailess -
not a slegan,
a creative theme,
on implied state in
too thed a slogan, wed
everything we de
- strong by long blignd + judge's in all
creative Imessages
- - too Doesn't hackneyed Dert well
d Nixon now/ neñon Help.
Polling may 26-28
Top
Middle
Bottom
President Nixon.
49%
29%
21%
Help Him Finish the Job
President Nixon.
48
23
29
Now More Than Ever
same
For Americas Future.
28
50
22
Re-elect the. President
Keep it Going.
46
27
27
Re-elect the President
51
24
America Needs President Nixon
24
President Nixon.
21
18
61
He's Turned it Around
14
44
42
Loser
Its Gotta Be Nixon
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
June 12, 1972
MEMORANDUM FOR:
THE RECORD
FROM:
GORDON STRACHAN
G
SUBJECT:
Haldeman Meeting with
Peter Dailey, Phil Joanou,
Bob Taylor on June 2
At 11:30 on June 2 Bob met with the three top men from the
November Group (Dailey, Joanou and Taylor) for a two hour
discussion of the status of the campaign advertising and
the documentary.
Dailey opened the meeting by informing Bob that the November
Group now consisted of 25 advertising people based in New
York with 5 here in the District. Dailey mentioned that the
November Group had established its advertising and organi-
zational credibility within the campaign and that in his
opinion his relationship was smooth and amicable.
Dailey mentioned that he planned to control finances on a
week by week basis as well as to challenge the developing
interpretation of the law that requires the candidate's
image and voice in the advertising. Dailey said this was
their only hang-up with the law at the moment.
Phil Joanou turned the meeting over to Taylor to begin
discussion of the creative strategy. Bob had read the
creative strategy statement and had been through the large
black book outlining their approach. Taylor made the
following points:
1) The President is a man of action;
2) He has long-range vision and a master plan;
3) The President is a man who inherited a mess in 1968;
4) He has courage, decisiveness and dedication;
- 2 -
5) Issues -- Taylor posed the issue of whether the
campaign should be run as a "man campaign" or whether as
an "issue campaign". Bob indicated that he inclines toward
the "man campaign" but believes that the issues should be
used to sell a man. He does not believe you can get points
only on the merits of the issues.
Most ads will not usually involve the President, rather people
will.be used to tell the President's story.
Bob also emphasized that the advertising men should not worry
much about selling the President as a warm, lovable human being
as this has been tried before, generally unsuccessfully.
Rather use China trip pictures and don't become obsessed with
personal profiles.
Bob also likes the use of video tape rather than film to give
an appearance of immediacy. Dailey agreed.
The discussion shifted to the basic theme line for the campaign.
Nine alternatives were offered. They are:
1) Re-elect the President. Bob mentioned that all the
news referrals are to President Nixon which prompted Dailey
to mention the second slogan,
2) Re-elect President Nixon. The third is,
3) It's Got to be Nixon. The fourth is,
4) President Nixon - He's Turned It Around. Bob was
somewhat positive on this one.
5) Keep It Going, Re-Elect the President. Bob opposed
this one because the opposition would use inflation, the War,
etc., because "it" is too easily used against us. The sixth
suggestion was,
6) President Nixon - Help Him Finish the Job
7) For America's Future Re-Elect the President, while
the eighth was
8) America Needs Nixon or America Needs President Nixon.
Bob believes these are too standard as campaign themes. The
ninth suggestion was
- 3 -
9) President Nixon - Now More Than Ever which can be
abbreviated to Nixon Now. Bob thought these slogans were
good and should be considered the top candidate.
Taylor next reviewed the research on the campaign theme
which was somewhat indecisive.
Taylor then shifted to the 60-second TV ads which he showed
on boards. The first concerned China and Bob's comments
were that:
1) These should be no toast to Mao picture;
2) There should be no picture of drink or toasting
with Chou;
3) And there should be no troop review. Rather, the
President's handshake with Chou should be emphasized along
with the great differences between the countries. Also,
footage of the President hard at work.
The second ad concerned 1968 problems which Haldeman thought
was good.
The discussion shifted to the advantage of 60-seconds, and
Dailey mentioned that both networks are pushing the candi-
dates toward 5-minute spots because there is an outstanding
rate that the networks are preparing for this type of spot.
Dailey is not too happy about the 5-minute spots because
the issues become rather boring. In any event, Dailey will
have both 30-seconds and ID spots in reserve for use should
the negotiations with the networks over the 60s and 5-minute
spots change. Bob agreed with Dailey that for the 5-minute
spots it would be better to use existing footage and edit it
rather than try to create footage. For example, on the
environment a 5-minute spot could open with Ruckelshaus, cut
to existing Nixon footage with Ruckelshaus' voice over, and
then Ruckelshaus close.
The next ad concerned bureaucracy. Bob suggested that they
might want to use the community disaster like the L.A. earth-
quake as well as the West Virginia mine disaster as an example
of how the President has streamlined Government. Bob also
suggested that on the bureaucracy subject, there would be
- 4 -
pretty good chance that Connally would be available after
the Democratic Convention to do commercials and discuss
his role on the Ash Commission.
On the Older American ad, Bob suggested that they drop the
language on "take off fixed incomes" as this would scare
older Americans.
On the Vietnam ad using the chart of troops in Vietnam, Bob
thought that the President's Inauguration should be made
more obvious and that the years should be added at the
bottom to emphasize the increase in troops pre-RN.
The negative ads on McGovern were considered very effective
by Bob. The back and forth routine on amnesty, abortion and
pot were particularly effective. Bob suggested that other
negative ads might want to include McGovern's voice as well
as other Democratic comments on McGovern. He thought an
especially effective spokesman would be a non-candidate's
voice like Mansfield.
Generally, Bob thought the types of ads presented were fine
and that they make the points necessary. Bob directed Dailey
to develop a program to utilize the "Nixon Now" chant for
possible use in rallies.
Bob also suggested that Dailey obtain some footage of the
Polish reception for advertisements in the Chicago area.
Although Bob was aware that Chapin did not want to discuss
the documentary, Bob asked Chapin to join the group as he
wanted to cover the notes that he had made on the documentary
materials submitted by Chapin. It was Bob's view that the
documentary on Pat Nixon was good, but suggested that there
be more footage of the President and Mrs. Nixon together to
emphasize the partnership point. He also questioned whether
the suggested interview with Mrs. Nixon would be as effective
as with a third party who could say better things about her.
Concerning The Presidential Years documentary, Bob thought
that the theme of a man of thought and planning was too passive
and suggested instead the use of courage and leadership, etc.,
to stimulate interest.
- 5 -
Concerning the Keogh script, the discussion of the war
should make the point that the number of troops was
escalating until Richard Nixon became President. The
emphasis must be that Vietnam could have been much worse
and that they may want to pick up the line that he would
be a great President but couldn't get elected, so as to
drop the "loser" language.
As to the roadblocks, Bob told him that he didn't think
they should use the President alone in frustration because
it makes him look ineffective. Instead, use the signing
ceremony for the eighteen year old vote. There is some
excellent footage of a Mexican girl crying that should be
used. He also thought that footage of the phone call to
the Moon was better than the footage of the President
greeting the astronauts. More emphasis should be placed
on the vision aspect, that is, so much remains to be done
and the continuing challenges, instead of failure, frus-
tration and disappointment. SALT should be used not as a
solution but as a start.
Concerning the documentary, Portrait of a Man, Bob originally
thought that it was a bad idea to use anecdotes, insights or
reminiscences, but as he read the script he was coming around
more to accept that theory. Dwight made the argument that
we should at least try a long-term, Paul Keyes-type interview
with the President on film as it would be worth the risk and
was part of Wolper's suggestion. Bob indicated that it might
be possible to do this with the President before the trip to
California or out in California.
The meeting concluded at 1:30, and after they had left Bob
mentioned to me that he did not want to show all the adver-
tising to the Ehrlichman political group now but rather
wait until further down the line. At that point he would
plan on telling them what the campaign advertising is to
be and just as a final check against any giant negatives
that had not been thought of.
Committee for the Re-election of the President
MEMORANDUM
June 20, 1972
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
CONFIDENTIAL
E.O. 12065, Section 6-102
By Emprise
NARS, Date 1-14-80
HEMORANDUM FOR:
MR. H. R HALDEMAN
FROM:
ROBERT M. TEETER
SUBJECT:
Further Study of Slogan "President
Nixen. New more than ever. "
We were requested to conduct further research on the slogan,
"President Mixon. Now more than ever." to determine whether the
slogan was understandable and not too sophisticated in the context
of other congeting slegans. To study this question two group
sessions vere conducted in Detroit with ticket-splitters, over 35
years of age, with middle incomes, and non-college. At each session
we discussed several slogans including those used by McGovern and
Wallace in the primaries. This memorandum will outline the results
of the research.
In both of the groups the slogan was understood to refer to unfin-
ished work. in progress. The groups pictured the President's past
record and looked to the future. This slegan embodied the concept
of "help him finish the job." The slogan was not interpreted by
anyone as anti-MeGovern.
The statement clso contained a sense of urgency not perceived with
the other slegans. The USC of the word "now" second to express
this urgency. Also, the slogen had a certain emotional appeal
which the other slogans did not seem to possess. In discussing the
slogans, both groups stated that the words "we need" Mixon were men-
tally added to the phrase "Now more than ever."
Each group responded favorably to the various ways the slogen was
producted for bouners, buttens, and benper stickers except the
groups did not like the HANDER of execution for the outdoor bill-
horrd prepared. Vith record to the aterials, the groups readily
understed the connection between the contraction "Nixon. Now"
with the longer version. The shortness of "Nixon. New" has very
streng appeal to lewer middle class ticket-splitters. They view
it as simple, direct, and easy to understand. Regarding the outdoor
proposal, the groups did not like the use of a black background and
the reproduction of the President's picture. Apparently because of
the color and the picture the groups felt the outdoor proposal por-
trayed the Prevident as sinister. Nevertheless, the concept of
using the slegan in the outdoor medium was readily accepted.
-2-
In general, the groups responded well to the slogan, "Now more than
ever." Every person in the group seemed to be able to give the
statement some personal meaning. The slogan did clearly communicate
its message. It is important to note that the participants generally
ranked the slogan between the other alternatives studied. Our
earlier study showed that "Now more than ever." ranked behind the
statement, "Holp him finish the job." Comparatively, however, the
slopen under :- consideration expressed more urgency and emotional
appeal and also clearly enbodied the concept of "finish the job."
If other ideas which convey the unfinished job are merged with
"Now more than ever," the result should be a powerful communication
device. To answer the original question raised, we see no reason
to reject the slogan as not being understandable and too sophisticated.
CONFIDENTIAL
SELECTED VERRATIM COMMENTS
It has emotional appeal.
We need him more than ever.
He's done = good job before and things aren't getting any better,
so we still need him.
He's been good and we still need him to finish the job.
We need him more now than we needed him before.
He's started SO many things and he would like to follow through.
It's perfectly clear. It's not a complete thought, but its clear.
It starts you thinking more. Starts your imagination thinking
over things he has done, has not done, will do, or will not do
of his past record.
I like the word "now" because we need to take action now.
It means we need him more than ever. He ain't going to do anything
in the next four years anyway.
I think there's pore in it than "now more than ever" because there
are the chings
that'he's planning for the future and why
change horses in the middle of the stream when the trouble's still
there.
We do need him if he will finish the job he started.
I think that's assuring. Its saying stick with what you know. You
don't know what you're going to get if you don't have Nixon. I
think its reassuring in that way, that we know what we have and
can go from there.
Really, it doesn't matter too much to P.E what the slogan is. The name --
when I see the name I conjure up my own thoughts about what the man is,
what he has Coac, vist be stands for. Any slocen that's put after his
name or any oth : nove, really doesn't USED tirt much to MO because
the old saying "paper lies still, you can put anything on it."
ADMINISTRATIVELY CONFIDENTIAL
July 25, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Wave II - National Telephone
Survey
You asked why the Wave II National Survey was conducted
by telephone instead of by the personal interview technique
used for Wave I.
Discussion with Bob Teeter, Jeb Magruder, and Harry O'Neill
(ORC) disclosed the following. The decision to conduct a
telephone national survey was made on Teeter's strong
recommendation to John Mitchell around May 20. The decision
was reached orally and was not covered in memoranda that
you or I received. Magruder recalled that there had been
consideration given to the possibility of no national
survey because of the importance of the key states and the
cost of a national personal interview study.
When Magruder returns from Dallas tomorrow, he will check
John Mitchell to determine if the Magruder/Teeter recollection
of the decision corresponds with Mitchell's.
Harry O'Neill of ORC told me that he was advised by Teeter
on May 25 that the national survey would be done by telephone
instead of personal interview because of budget limitations.
GS/jb
7/24
H.
-G check + discover when
pollsters conducted rate
Survey by telephone instead
of personal therviews from
from Sts ul pers interview
overoample
Teeter
Baham
O' neill - -Thur, may 25.
- when Teeter sconed contracts,
they cut costs + firmed up
- Wave I -personal + brond
new sample not
a composite plus over-
- -652,750 sample for n J, Conn 1+ rale
-Clmost
Teeter didn't - made beef wanted only
donale
survey
as a bendmork; only 4
I
whe do one at all.
- Jm made decision - but only
decision who to conduct a note
- shong recommed by Tecter that
at all -not by memo
only telephone.
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
July 24, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Wave II -- National Survey
and New York Study
The National Survey part of Wave II was conducted by
telephone June 16-26. The National Survey is not a sum
of the individual states' surveys plus an over-sample.
Hence, the two-week delay in New York results to await
the effect of McGovern's primary campaign in New York
did not delay the results of the National Survey.
You have already received the New York trial heat results
for RN-McGovern (49-42-9). The trial heats with Wallace
and the entire New York survey results are scheduled to
arrive July 28, according to Teeter.
ADMINISTRATIVELY CONFIDENTIAL
July 25, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Eight Christian Youths
To answer the questions raised in the attached memorandum,
Ken Riets reports that:
1) It is true that MacGregor did not meet with the Eight
Christian Youths at 9:30 a.m. because MacGregor attended
the Cabinet meeting. Instead Ken Riets met with them from
9-11:30 a.m.)
2) MacGregor met with the group at 11:30 a.m., then took
them to lunch at the Executive Mess. Lunch lasted until
1:45 p.m. Both Senator Brock and Congressman Steiger
attended the luncheon with MacGregor, Riets, and Lea Jablonsky,
Nitchell's former secretary;
3) The specific follow-up is:
(a) All Sight are sending lists of contacts who will
work for us in key states;
(b) Suggested youth events for spokesmen are being
prepared by the Eight,
(c) The 175,000 young church leader list will be
forwarded with the Eights' recommendations on
the 100-200 key leaders. Simultaneously, the
Eight will recommend the best approach to the
175,000 - whether by letter, telephone call,
or personal contact;
(d) The most helpful individual will be Harry
Williams, Billy Graham's many
- 2 -
(e) The Campus Crusade group, especially Josh
McDowell and Paul Eshelman, will also be
very helpful,
(2) The Youth for Christ foursome, which is
older and somewhat challenged by the Campus
Crusade group, will be less helpful,
(g) Riets characterizes his follow-up as top
priority, though nothing will appear publicly
yet because of the desire to avoid any publi-
city at this time, and
(h) The contacts from here will be Ken Rietz
personally and Lea Jablonsky.
GS/jb
ADMINISTRATIVELY CONFIDENTIAL
July 25, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Wave II Campaign Surveys -
Teeter Materials for Chapin
Bob Tester discussed schedule opportunities based on the
Wave II results with Chapin, Parker, and Walker today.
Be did not give any specific trial heat or other figures
to this group.
Teater prepared the attached summary material for Chapin/
Parker, but will not give them the materials without your
express approval. The materials list the importance of
each of the issues within the state by media markets. For
example, Vietnam is 6% more important in Mobile/Meridian (54)
than in Montgomery (48). The second column, under "RN" shows
the percentage that rates the President favorably on his
handling of the issue. For example, 538 of the people in
the Dothan area give the President a positive rating on his
handling of Vietnam, while 380 give him a negative rating.
The ratings (A, B, C, D, E) by state and media market reflect
the President's comparative polling strength against McGovern
in certain media markets. For example, the President is
"doing pretty well" (A) in Los Angeles, "fairly well" (B) in
San Diego, and "poorly" in Chico-Redding (E).
These Tester materials coupled with demographic maps showing
areas of high ticket splitter locations in the key states
will show Chapin/Parker which issues to emphasize in what
areas.
Recommendation:
That Chapin/Parker receive copies of the attached materials.
Approve
Disapprove
Comments
GS/jb
7/25
Chapin, Parller, Teeter, Waller
Concentrate in areas of hi-teclet
spletting, higher incomes, higher educ, 25-45
Party appeal a real anti-
Twlet spletting map of Ill.
Couple has to go this maps of
T-S strength + vote wroten
Recomm go into area of hi T-S.
Copy - FS her Parter
Won't go to rallies but would
listen to debate t Man in arena
Sheet for each State- -
- DC One bureacy, C wants
copies + T eeter believes needs t
- whe to convert Bte Aor EETE.
Teeta - shere up strong areas now,
Go to Media mat of highest # of potential
Pa - if one tup to Pitts; I 2 gote Ple
Early trave must be substantive,
inag ant to Pitts + wave
dy MCG this camp must have
central, not
gol emul te say trings love improved.
The 2 big is are UN t tafler
Cal- beggest issues - un, (Tases, Infle, un)
A,B, e, D't Cal is B.
Teeter
Ex
54 = 90 who said un w/in
Top 3 probs - (most
ump proe in deuding
how te vote)
74 - 90 who put Rn in top
20 - 90 who put Rn in
to 4 of 10 in Iransling
bottem handing 4 of 10 in
Ex- - do crime event in
S. Diego in Cal
-O-nly vn segnifahed
UNSF on Cal Chart
note Data - same break by
area + proe
Chopen to go three mapst chats
Jol u/Parter St + ssues + location
OVERALL RATING: A
June 13-26, 1972
804 Interviews
ALABAMA
A
A
Mobile/
A
A
A
Huntsville/
A
A
Meridian
Montgomery
Dothan
Columbus, Ca.
Chat tanooga
Birmingham
Total
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
IN
74
75
53
Vietnam
54
48
55
44
77
49
75
50
81
50
75
23
22
38
21
22
19
12
50
62
47
58
Inflation
27
14
22
27
24
55
26
58
24
56
48
32
43
38
42
41
41
59
78
70
71
44
62
70
t8
Drugs
34
35
41
46
41
39
36
18
23
27
35
26
:8
51
67
53
56
56
69
t2
Crime
43
34
32
36
24
29
31
47
30
40
42
41
28
35
59
63
51
69
57
68
63
Unemployment
20
14
13
23
24
18
19
38
33
43
29
39
28
33
41
63
49
50
60
55
Taxes
16
33
30
20
18
28
26
34
55
33
45
48
38
44
44
45
60
49
58
62
66
22
:0
Race
30
26
33
23
13.
23
52
32
40
40
34
31
36
74
84
68
5
14
77
Foreign Policy
7
16
84
5
11
85
11
11
23
8
13
17
9
13
13
66
72
70
63
-0
Environment
4
10
4
16
11
71
12
70
10
30
22
17
33
26
25
:6
55
68
12
60
7
8
65
General Unrest
8
12
66
9
68
9
65
40
23
32
31
29
29
30
58
73
47
60
Welfare
64
11
16
8
10
15
12
68
13
55
38
23
45
35
33
29
32
80
80
62
73
Health Care
4
8
8
84
82
7
11
8
30
11
15
14
30
23
14
15
16
77
80
77
83
80
Nat'l. Defense
11
10
17
10
20
16
87
16
32
19
13
11
10
15
9
13
27
59
28
14
36
Bussing
10
12
31
17
41
15
48
17
43
71
37
57
67
55
47
53
CALIFORNIA
June 12-17, 1972
OVERALL RATING: B
1,000 Interviews
A
D
B
A
Santa Barb/
A
A
D
E
Sacraeento/
B
San Diego
Los Anicies
Santa Maria
Salians/Mettry
Fresno
San Frane
Chico/Redding
Stockers
Tetal
Imp.
KY
1021
KY
Irp.
N
102.
M
TOP.
RV
Imp.
RN
Line
RV
TEP.
2
Inp.
EN
Vietnan
53
64
70
67
70
58
52
42
57
49
50
54
61
60
61
54
47
35
55
54
30
33
30
49
44
38
39
33
47
52
58
45
36
32
43
45
Inflation
18
30
30
27
24
25
27
18
28
42
51
42
42
48
62
62
53
53
63
54
70
24
55
24
33
Drugs
23
20
30
15
46
27
38
26
59
20
53
34
42
30
39
55
48
33
36
43
58
57
45
42
Crime
33
18
18
45
47
21
24
17
15
44
23
52
20
53
36
40
52
45
45
47
47
45
43
56
47
43
45
55
39
32
42
47
30
45
Unemployment
18
42
29
36
30
18
29
34
50
55
52
45
58
59
56
52
47
46
38
42
48
39
35
39
44
Taxes
27
28
52
51
33
36
18
48
30
12
32
29
39
52
57
56
58
53
61
62
64
61
70
51
62
55
59
Race
10
35
11
12
12
15
14
30
16
13
36
36
36
24
44
32
42
38
81
79
91
85
88
71
68
79
78
Foreign Folicy
14
20
27
15
12
15
15
17
18
19
20
9
15
9
25
24
17
20
53
48
61
67
70
50
56
55
51
Environment
14
23
15
21
15
25
12
14
23
42
49
39
27
30
46
38
42
46
19
34
15
52
12
52
12
45
9
67
17
41
General Unrest
9
35
14
50
15
48
63
44
45
48
30
56
56
47
49
59
53
67
58
61
51
32
48
Welfare
16
14
15
18
15
8
12
8
13
53
39
43
33
36
39
46
59
50
44
13
65
Health Care
10
66
0
70
3
73
21
64
13
58
12
50
13
61
10
63
33
29
27
27
33
37
38
33
32
70
76
76
88
70
56
74
Eat'l. Defense
32
20
30
18
27
79
21
15
14
20
22
28
22
24
9
18
27
38
15
23
5
47
3
54
0
52
Bussing
D
70
3
48
4
46
3
38
8
59
4
52
48
41
42
21
42
47
47
38
42
a
OVERALL RATING: A
CONNECTICUT
June 11-20, 1972
615 Interviews
A
A
A
A
New York
Hartford
Providence
Total
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
73
60
75
64
Vietnam
54
60
48
57
27
40
21
35
45
39
52
41
Inflation
25
36
32
33
52
60
45
56
55
49
52
51
Drugs
30
24
17
25
38
46
34
42
55
44
54
48
Crime
30
31
20
24
41
51
38
47
45
40
50
42
Unemployment
26
34
32
33
49
57
38
53
48
42
52
44
Taxes
27
25
27
25
46
55
38
51
57
57
59
57
Race
12
18
11
16
36
39
34
38
85
77
75
16
79
Foreign Policy
20
20
17
8
18
11
15
61
58
52
58
Environment
14
20
20
18
32
37
34
36
59
50
57
53
General Unrest
13
9
18
12
33
46
29
41
48
46
52
47
Welfare
14
11
11
13
46
48
38
46
66
65
54
64
Health Care
8
6
6
7
24
30
32
28
80
72
Nat'1. Defense
17
79
75
14
23
16
13
22
11
19
50
51
45
50
Bussing
5
3
5
3
39
38
39
38
June 13-23, 1972
OVERALL RATING: A
ILLINOIS
800 Interviews
A
A
Rockford/
D
Paducah/
A
A
Davenport
St. Louis
Springfield
Chicago
Total
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Vietnam
65
72
63
56
51
74
59
59
60
63
26
40
24
39
35
Inflation
40
63
23
31
28
57
31
44
31
47
36
67
41
55
52
Drugs
20
69
30
54
38
64
26
52
27
56
26
41
33
47
42
Crime
23
63
29
47
20
59
24
50
25
52
35
51
35
49
45
Unemployment
25
72
35
39
24
60
29
44
28
49
28
60
38
54
49
Taxes
36
64
24
44
41
61
32
42
34
48
36
53
37
57
51
Race
13
74
29
49
19
62
21
50
21
54
26
50
35
48
44
Foreign Policy
24
90
10
67
13
84
16
75
16
78
10
31
11
24
21
Environment
14
79
14
54
11
70
16
49
16
56
21
44
26
49
42
General Unrest
13
67
15
43
15
64
10
48
11
52
33
53
33
51
47
Welfare
4
78
13
46
12
66
8
53
9
52
21
50
28
46
41
Health Care
6
83
3
54
6
81
10
64
9
68
15
40
15
35
30
Nat 1 Defense
15
90
7
73
17
87
11
73
13
77
8
26
10
25
21
Bussing
3
54
5
37
4
53
3
49
4
49
40
57
43
49
48
OVERALL RATING: B
MARYLAND
June 13-23, 1972
600 Interviews
B
A
A
B
Baltimore
Salisbury
Washington
Total
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Vietnam
47
66
58
58
55
70
51
67
33
42
29
32
25
49
16
67
45
44
Inflation
32
48
50
33
54
51
52
74
62
Drugs
40
50
22
33
57
45
26
34
40
Crime
40
44
16
53
36
61
37
50
55
47
37
48
Unemployment
22
53
12
75
19
52
21
54
46
20
46
45
Taxes
28
45
20
54
28
53
28
48
54
46
44
49
Race
21
60
20
75
14
63
17
62
30
25
34
36
Foreign Policy
11
77
12
83
11
86
10
81
19
17
12
17
Environment
14
60
12
92
24
55
17
60
36
8
43
37
General Unrest
9
59
8
67
10
62
9
60
30
29
35
37
Welfare
15
54
20
58
8
57
12
55
44
38
40
42
Health Care
10
70
12
75
7
65
9
68
27
25
31
29
76
83
85
80
National Defense
11
16
15
13
20
13
12
17
58
62
53
56
Bussing
7
16
7
7
39
38
43
40
OVERALL RATING: C
MICHIGAN
June 13-30, 1972
800 Interviews
B
B
C
A
D
A
Flint-Sng.
Grand Rapids
Traverse
Marquette
Detroit
C
Lansing
Bay City
Kala. Chicago
City
Green Bay
Total
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
IN
Imp.
RN
Imp.
RN
Vietram
52
53
50
59
60
58
48
65
68
51
7+
67
53
46
56
38
37
34
+3
33
42
Inflation
24
41
43
50
17
55
26
50
27
:7
33
41
25
58
43
50
41
48
68
29
55
Drugs
30
49
19
74
19
53
26
61
25
59
10
74
27
54
49
26
41
33
35
26
43
Crime
27
44
29
48
29
42
23
48
6
43
2C
52
25
is
54
52
54
48
1
48
52
Unemployment
33
41
22
58
26
53
28
53
41
27
33
63
31
45
57
42
41
45
65
33
52
TEXES
34
39
45
53
43
43
23
47
44
41
24
52
34
42
60
47
54
52
54
48
57
Race
21
50
31
58
23
61
19
55
7
45
10
67
21
53
47
42
34
40
43
30
44
Foreign Policy
9
80
6
91
7
82
8
77
11
7)
17
89
19
9
80
9
11
17
2+
11
17
Errironment
11
63
6
75
17
56
20
68
7
59
21
44
13
63
34
25
39
28
35
44
33
General Unrest
23
56
6
73
13
55
18
59
7
4:
3
70
19
43
57
27
42
37
5:
26
41
Welfare
10
47
23
76
6
51
23
53
22
33
10
63
14
50
50
24
44
42
5-
37
47
Health Care
9
65
0
72
9
77
7
77
5
77
0
85
8
69
18
16
16
19
22
15
28
Na:'1 Defense
7
80
0
84
7
77
13
85
4
63
7
89
8
80
18
16
18
11
2-
11
17
Bussing
23
43
6
66
13
45
18.
53
7
4:
3
49
19
46
55
31
47
42
5:
56
51
OVERALL RATING: E
MISSOURI
June 13-24, 1972
800 Interviews
C
A
D
E
Paducah/
Columbia/
St. Joseph/
E
St. Louis
Springfield
Quincy
Kansas City
Total
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
Imp.
RN
56
64
70
64
62
Vietnam
55
56
51
50
54
44
32
28
34
37
40
47
57
44
45
Inflation
29
27
29
33
30
59
49
42
54
53
58
57
54
59
58
Drugs
22
26
32
23
24
39
35
40
38
38
47
52
52
56
51
Crime
35
25
22
29
30
52
43
48
43
47
39
55
59
41
55
49
Unemployment
30
26
31
34
60
43
39
44
49
50
51
62
55
53
Taxes
22
46
32
33
32
49
46
34
44
45
50
64
68
68
60
Race
20
12
13
16
16
49
30
30
30
37
79
74
87
84
13
10
12
13
80
Foreign Policy
17
20
21
12
11
17
58
69
68
67
64
Environment
12
7
15
15
13
40
27
31
30
33
52
61
68
General Unrest
59
58
12
16
14
13
13
46
35
32
38
39
54
56
68
57
Welfare
14
57
17
16
12
15
46
40
32
42
41
64
70
77
76
Health Care
70
8
7
16
12
9
33
24
21
22
27
85
Nat'l. Defense
72
86
78
80
12
10
17
16
13
13
22
13
18
16
47
50
7
58
Bussing
9
4
55
51
2
6
50
43
37
41
45
Paducah/Springfield also includes Spring./Paducah-Cape Girardeau-
Harrisburg/Joplin-Pittsburg/Memphis
OVERALL RATING:
B
NEW JERSEY
June 11-20, 1972
823 Interviews
C
B
B
Philadelphia
New York City
Total
Imp.
RN
Imp.
RN
Imp.
RN
Vietnam
56
56
60
56
58
58
40
41
41
Inflation
42
35
27
37
33
31
50
62
59
47
47
Drugs
24
47
31
29
42
44
44
Crime
46
42
18
21
43
20
46
54
52
43
Unemployment
33
37
32
39
32
52
58
57
Taxes
36
33
36
35
33
36
57
59
59
Race
51
15
51
16
16
51
43
45
44
72
Foreign Policy
12
75
12
74
13
23
19
20
54
Environment
49
13
14
50
15
38
45
43
40
General Unrest
44
13
10
43
11
50
49
49
Welfare
48
40
15
14
42
15
46
54
52
Health Care
57
62
12
7
60
9
35
32
33
Nat '1. Defense
67
16
71
13
70
14
25
22
23
45
Bussing
49
3
4
48
4
43
40
41
OVERALL RATING: A
OHIO
it
June 13-27, 1972
800 Interviews
A
B
A
A
A
A
Columbus
Clevelind
Youngstown/
A
Toledo/Lima
Dayton
Cincinnati
Parkersburg
Akron Carton
Fittsburgh
Total
Imp.
RN
Imp.
RN
1mp.
RN
Imp.
RN
Irp.
RN
Imp.
RX
Inp.
RN
75
60
69
72
63
70
67
Vietnam
49
61
58
57
53
67
*56
24
39
31
27
36
28
32
25
59
42
44
38
50
29
57
33
38
33
45
32
47
Inflation
40
56
50
42
60
53
52
58
53
50
58
50
48
Trugs
31
32
29
30
24
51
29
52
38
48
48
39
45
44
44
32
51
21
48
26
55
29
53
27
46
25
50
27
50
Crize
45
50
45
44
51
47
48
54
44
61
55
47
Inemployment
21
45
37
51
31
37
37
31
35
43
56
48
38
61
42
51
Taxes
25
61
18
55
21
52
31
60
29
41
24
41
26
50
39
44
48
37
57
55
49
Lace
17
65
16
61
13
65
14
65
14
54
17
48
14
59
35
39
34
33
44
48
39
Foreign Folicy
15
80
16
88
15
90
13
81
15
80
13
70
14
82
14
13
10
17
16
27
16
Environment
24
70
11
68
10
66
11
59
14
51
8
56
13
59
28
33
32
37
44
38
38
General Threst
13
69
11
50
19
63
13
57
14
49
7
55
13
55
31
49
35
36
47
44
42
Welfare
15
51
13
55
9
57
18
55
13
52
12
53
13
54
48
44
43
44
44
44
44
Health Care
10
69
4
69
6
77
4
64
10
67
8
55
8
67
28
28
21
31
32
42
30
National Defense
19
85
9
79
13
83
15
77
14
80
12
83
13
80
13
20
17
19
17
14
17
Bussing
6
55
4
48
4
62
1
50
3
50
5
53
4
52
43
51
37
44
45
44
44
OVERALL RATING: C
OREGON
June 12-17, 1972
600 Interviews
E
D
C
Eugene
Portland
Total
Imp.
RN
Imp.
RN
Imp.
RN
Vietnam
60
52
50
56
49
57
48
39
39
Inflation
30
38
30
41
31
40
63
53
56
Drugs
20
50
28
52
27
53
46
40
41
Crime
18
50
25
48
24
49
45
46
46
Unemployment
17
49
24
44
23
45
49
50
50
Taxes
50
39
32
39
39
39
58
56
57
Race
7
55
10
61
10
61
43
31
33
Foreign Policy
12
69
13
72
13
72
28
21
23
Environment
24
57
16
62
17
64
41
31
31
General Unrest
12
50
15
46
14
48
48
47
46
Welfare
16
43
13
45
15
45
57
48
50
Health Care
8
66
10
58
10
62
30
35
32
Nat'l Defense
12
74
15
71
14
73
23
21
21
Bussing
2
49
2
45
2
47
40
43
42
OVERALL RATING: B
PENNSYLVANIA
June 13-27, 1972
800 Interviews
A
A
A
B
Harrisburg/
Wilkes-Barre-
Johnstown/
Pittsburgh/
York/Lancaster/
D
Scranton/
B
Altoona/Erie
Youngstown
Lebanon/Hagerstown
Philadelphia
Binghamton
Total
Imp.
KN
lmp.
RN
Imp.
RN
Imp.
KN
Imp.
RN
Imp.
RN
Vietnam
49
79
60
65
69
65
48
70
62
46
59
21
60
34
27
51
28
39
Inflation
29
60
29
39
61
19
44
60
29
47
25
38
29
60
37
55
40
52
Drugs
32
73
32
49
44
65
30
51
68
46
55
25
34
47
32
48
32
43
Crime
29
54
17
46
27
61
46
62
26
50
44
23
24
53
36
52
38
49
Unemployment
62
19
33
41
63
42
64
13
47
37
36
39
31
58
36
56
36
52
Taxes
32
54
41
41
60
36
39
57
44
31
43
41
58
36
38
59
43
54
Race
14
75
14
56
66
46
85
10
18
56
21
10
43
31
16
53
15
42
Foreign Policy
15
94
85
11
89
79
83
14
83
8
6
15
14
9
20
17
11
15
Environment
10
76
51
21
63
17
59
89
60
12
22
12
47
15
34
39
11
38
General Unrest
20
67
10
49
60
11
50
62
53
10
8
30
11
48
37
49
34
45
Welfare
15
59
7
50
19
61
54
77
11
4
55
41
48
11
38
45
23
44
Health Care
12
83
67
7
7
78
70
87
10
72
14
12
9
30
18
29
11
26
Nat'1. Defense
90
26
81
15
85
9
77
9
14
89
13
81
6
18
11
21
11
17
Bussing
71
44
3
4
58
2
4
54
77
22
2
4
54
51
38
44
21
42
OVYRALL RATING: A
TEXAS
June 12-17, 1972
1,000 Interviews
A
A
A
A
B
y
D
Beaumont/
Shreveport/
A
A
Dollas/
Diessa/
A
A
Abilene/
A
A
A
Corpus . 1st1
Houston
Pt. Arthur
lexorkana
Austin
Maco/Temple
Ft. Vorth
Midland
Sun Antonio
E1 Paso
Sweetvater
Lubback
Amrillo
Total
Trip.
RN
Imp.
RV
Imp.
EX
Irp.
K
RN
Irip.
RN
Imp.
RN
Imp.
KN
IFF.
KV
Inp.
RN
Imp.
KN
leg.
to
Imp.
KN
Inp.
34
58
82
64
67
61
75
61
72
Vietnam
55
49
57
77
47
48
53
57
27
62
67
64
38
78
50
72
51
66
40
18
31
33
39
24
39
28
28
36
23
28
38
21
58
64
42
Inflation
26
50
27
28
67
14
25
56
26
47
36
49
27
38
61
61
25
61
25
53
28
79
48
42
33
33
58
43
53
51
52
36
38
42
38
35
55
62
Drugs
34
60
30
22
72
61
33
50
30
69
62
38
28
Imp. 28 22 17 58 25 24 28 11 15 19 28 6 8 9
39
XT
48
21
10
17
67
42
47
58
34
45
44
34
42
45
28
31
29
53
21
38
23
47
24
âs
19
69
61
25
39
29
=@
24
50
22
58
20
48
Crime
3
61
30
51
20
47
50
28
39
58
44
44
35
25
62
36
53
28
21
24
51
21
52 48
26
58
64
25
47
Unemployment
24
:5
14
44
32
24
52
12
16
49
36
36
53
56
36
37
15
69
23
50
34
40
31
Taxes
35
22
52
27
23
20
**
61
69
50
=0
53
26
64
36
47
21
28
53
gg
55
28
30
36
:
27
66
44
55
34
27
42
3
45
16
18
70
20
69
58
Race
23
50
16
31
9
444
25
$1,49
10
59
25
31
;
24
68
20
58
18
35
47
30
31
42
47
31
42
16
59
22
76
32
85
22
86
92
Foteign Policy
20
69
16
84
24
81
17
:
10
-8
83
12
67
15
83
15
86
18
38
23
15
11
8
28
35
19
7
31
8
34
48
29
56
61
69
68
45
Environment
7
15
3
6
67
64
15
12
3
8
66
50
21
31
39
37
32
34
==
6
67
14
31
25
6
36
28
25
69
12
25
47
3
38
33
12
69
General Unrest
46
39
12
12
58
53
47
13
: §
23
50
12
49,0
23
52
11
61
15
74
6
69
13
59
31
53
38
39
24
25
Welfare
46
6
11
9
49
61
64
47
66
9
25
16
11
9
14
7
38
9
58
12
50
6
12
69
50
39
44
50
32
56
39
46
28
50 47 19 27 22 TS 42 41 70 59 55 39 37 IS so 39 39 52 42 44 45 46 37 53 33 47 61 = 32 33
Health Care
17
66
13
29
70
9
6
92
22
75
3
10
6
11
13
3
67
6
28
28
83
34
27
6
22
21
22
32
10
31
17
31
21
14
Net'l. Defense
21
52
88
18
33
31
81
83
22
78
75
19
25
21
==
83
3
25
72
19
78
17
86
20
45
23
12
17
17
19
15
25
14
10
28
19
8
31
7
42
61
47
47
53
Bussing
10
15
6
,
15
3
4
9
XX
3
12
3
66
55
55
42
53
39
49
50
46
516
58
10
i
.
..
.
,
,
b
.
.
;
June 13-20, 1972
OVERALL RATING: D
WISCONSIN
600 Interviews
B
E
E
Green Bay/
A
Madison/
Chicago/
Wausau
D
Minneapolis
Rockford
Milwaukee
Rhinelander
Total
Imp.
RN
Imp.
RN
Imp
RN
Imp.
RN
Imp
RN
Vietnam
55
59.
61
61
63
53
58
69
63
59
33
37
45
31
39
Inflation
31
52
37
47
31
45
31
55
32
49
46
53
55
45
51
Drugs
19
65
21
59
12
59
18
71
16
63
27
36
38
28
34
Crime
23
59
13
64
15
50
18
59
16
56
40
34
47
40
42
Unemployment
19
56
29
47
36
38
25
58
30
47
42
52
60
41
51
Taxes
56
37
36
43
45
39
43
50
46
42
60
55
61
48
57
Race
8
67
10
76
14
64
8
76
11
69
28
24
35
23
30
Foreign Policy
13
82
11
87
15
84
18
90
16
86
15
12
14
10
13
Environment
11
67
19
71
18
57
14
73
16
65
31
28
41
27
34
General Unrest
10
61
15
58
9
58
12
63
11
60
38
40
41
35
39
Welfare
18
49
16
52
18
47
15
56
17
50
49
45
53
43
49
Health Care
9
75
2
76
6
69
8
82
7
74
21
24
28
17
24
Nat Defense
17
86
20
86
12
82
19
88
16
85
12
13
17
11
14
Bussing
6
62
4
67
3
52
2
68
4
60
29
29
42
29
35
Minneapolis also includes Minneapolis/St. Paul-
La Crosse/Eau Claire-Dubuque
July 25, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Buchanan Assault Book
on McGovern
You received Buchanan's Assault Book on McGovern yesterday.
Copies were also given to the Vice President, RNC (Dole),
Connally, Harry Dent and 1701 (MacGregor).
However, a copy was not given to John Ehrlichman. Ken Cole
called urgently requesting a copy. I asked Buchanan if
he planned on giving a copy to Ehrlichman. He said nonand
asked if I would check you.
RECOMMENDATION:
That a copy of Buchanan's McGovern Assault Book be given
to Ehrlichman (Ken Cole).
GS:car
AGREE
DISAGREE
COMMENT
ADMINISTRATIVELY CONFIDENTIAL
July 25, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
RNC Convention
Bill Timmons has submitted several memoranda regarding
the RNC Convention. One requests approval to send a
general advisory memorandum to the White House Staff
describing the Convention arrangements. with the slight
modifications suggested by Bruce Kehrli and John Dean,
you should approve Timmons sending the memorandum at
Tab A.
Another of Timmons' memoranda lists possible participants
at the Convention. A review with Chapin and Carruthers
of the memorandum at Tab B indicates that the question
of participants will be one of the main subjects of
discussion at your Convention meeting today at 3 p.m.
Chapin will want to review whether the suggested group
of seconders ade best. Be mentioned Pearl Bailey, Bart
Starr, and a labor leader as possible alternatives.
Chapin's initial reaction to Brock as the introducer
of the President was favorable.
Chapin will also want to review with you the possible
telethon and the general program outlined in his July 17
memorandum. Timmons may raise his lack of involvement
in the Platform planning. Ehrlichman is working on this
with Ken Cole and Ed Harper and held a meeting with Chapin,
Moore, Scali, Clawson, and Barker to review the TV and
news implications. Chapin believes Ehrlichman is more
carefully considering the TV impact. However, problems
remain with Congressman Rhodes who had wanted all Platform
testimony to be from Administration spokesmen.
Timmons' last memorandum (July 24, attached at Tab C)
is the most important, You reviewed his memorandum
describing possible floor fights on July 15. MacGregor,
on July 18, decided to give the responsibility to investi-
gate the Rules situation to Harry Flemming.
Timmons' memorandum describes the liberal "reformers"
attempts to establish a quota system for minorities and
a new delegate selection system for the 1976 Convention.
The decision on these matters could be made on the floor
of the 1972 Convention. Although Chapin is not aware of
Timmons' most recent memorandum, he is in favor of some
reform if it will liven up the Convention. To solve
Timmons' concern with the reformers, the group of lawyers
he suggests could be placed under the direction of Malek's
Convention deputy, Stan Anderson. Anderson is a good
manager, very responsive to Malek, and is reported to have
a good political sense. He is currently working as one of
Timmons' three Deputies on the Convention so his expanded
role would seen natural.
If Timmons raises this entire reform question at the 3 p.m.
meeting (I doubt that he will because it is not really
germane), you should defer a decision, saying you will be
discussing the matter with MacGregor and others.
GS/jb
July 19, 1972
MEMOR ANDUM FOR:
H. R. HALDEMAN
FROM:
WILLIAM TIMMONS
Br
SUBJECT:
'72 Convention
Personnel
May I have your approval to send the attached form memo
to White House section heads?
The sample and enclosure would be for Dwight Chapin.
Any changes necessary?
THE WHITE HOUSE
WASHINGTON
July 18, 1972
TO:
FROM:
WILLIAM E. TIMMONS
RE:
WHITE HOUSE PERSONNEL ATTENDING THE
REPUBLICAN NATIONAL CONVENTION
At Tab A is a list of the White House personnel working for you who
I propose to attend the Convention. For your information and guidance
the number of personnel attending the Convention must be limited due
to budgetary, transportation and room constraints. The tone of the
Convention is serious and working. Consequently I must ask for your
cooperation in keeping the number of White House personnel attending
the Convention to a minimum.
For your guidance the following information concerning the Convention
may be helpful. All members of the White House staff and the Re-election
Committee Staff (except the President's traveling staff) will reside at the
Doral-on-the-Ocean in Miami Beach. The Committee has contracted
with Eastern Airlines for three chartered flights to Miami departing at
10:00 a.m. on the following dates - August 11th, August 18th and August
19th. A car and bus motorpool will operate at the Doral from August 11th.
Beginning on August 18th in the Doral a staff mess serving three meals a
day will function. Prior to the 18th staff members will be given a
diem allotment for meals and extras. A White House support office with
secretaries will be established on August 11th.
9ml
Shortly a memorandum to each White House staff member will be sent
From
detailing all of the specific information regarding his or her personal
arrangements and expected functions.
THE
July 18, 1972
10:00 a.m.
DWIGHT L. CHAPIN
Name
Departure Date
Function
1.
Ronald H. Walker
July 24
Special Activities
1. Secretary
August 4
2.
William Henkel
July 24
Deputy Coordinator
3.
Michael Duval
July 24
Rallies
2. Secretary
August 4
4.
John Gartland
August 4
Housing
5.
Tom Hart
August 4
Escorts
6.
Dewey Clower
August 11
Advanceman
7.
Mark Goode
August 11
Television
8.
William Carruthers
August 11
Television
9.
Michael Schrauth
August 18
Advance Office
3. Secretary
August 18
10. David Parker
August 18
Cabinet/WH Liaison *
In addition 22 Presidential Advancemen will be arriving on August 8th
and August 11th.
It is my understanding that you and Steve Bull will travel with the
President and reside at Key Biscayne.
*
I would like to have Dave Parker work with Alex Butterfield assisting
the Cabinet, Administration officials and White House staff.
Strachan
July 18, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
FROM:
WILLIAM TIMMONS
SUBJECT:
'72 Convention
Last Saturday you requested that I prepare a paper on key
Convention participants. These are recommendations only
except for Rockefeller who has been approved along with the
concept of multiple seconding speeches.
I.
TO NOMINATE THE PRESIDENT:
A five minute speech by Gov. Nelson Rockefeller.
II.
TO SECOND THE NOMINATION:
Fifteen forty-second speeches from Delegates on the
Floor using stand-up mikes:
1.
Pete Wilson (Calif) Mayor of San Diego
2.
Bob Ray (Iowa) Governor
3.
Bob Griffin (Mich) Senator
4.
Peggy Heckler (Mass) Congressman
5.
Spanish-Speaking (?)
6.
Peter MacDonald, Head of Navajo Council
7.
Labor (?
8.
E. O. Box (Okla) oldest delegate (79)
9.
Donald Morrison (Wis) Youngest Delegate (18)
10.
Vietnam Veteran (?)
11.
Clint Eastwood (Calif) Movie Star
12.
Eloise Banks, Black Editor of Arizona paper
13.
Walter Hickel, former Secretary of Interior (Alaska)
14.
Stanley Cmich, Mayor of Canton, Ohio, Polish leader
15.
Catherine Rondinelli, 34, Italian, Chicago
-2-
III.
TO INTRODUCE THE PRESIDENT:
A three-minute speech by Sen. Bill Brock who is 41,
Chairman of the Advisory Board of the Young Voters for
the President, a surrogate, defeated Albert Gore, hard
loyalist, from a border state.
IV.
TO NOMINATE THE VICE PRESIDENT:
A five-minute address by Senator Barry Goldwater. We
must find a highly visible spot for our former national
candidate.
V.
TO SECOND THE VICE PRESIDENT:
Three three-minute speeches by:
1.
Governor Richard Ogilvie (I11)
2.
A Black Woman
3.
Senator Jacob Javits (NY)
VI.
TO INTRODUCE THE VICE PRESIDENT:
A three-minute speech by Winton Blount of Alabama. Red
is pushing for a role in the convention and believes his
association with the President entitles him to one. He
would like to hit reform (as in postal reform) and can discuss
Vice President's activity for revenue sharing, straight
talking, etc. From Alabama, Red would project the Vice
President's southern strengths.
VII. THE KEYNOTE:
Gov. Ronald Reagan, as Temporary Chairman, will be
presiding and introduce the President's keynote film.
Afterwards he introduces three keynote participants:
1.
Sen. Ed Brooke to praise accomplishments of
Administration for five minutes.
2.
Mayor Dick Lugar to attack the opposition for 5 minutes.
3.
State Rep. Sherrie Shealey to extend invitation to women,
youth and dissident Democrats to join in President's
re-election. Five minutes.
-3-
VIII. DEMOCRATS:
-five
On Tuesday evening we tentatively plan twenty minutes for
Democrats telling why they are supporting the President.
We need guidance on advisability of:
1.
Mayor Frank Rizzo
2.
A-poman SYBIL STOCKDALE (pow wife)
3.
Floyd McKissick
4.
John Connally
5.
JOHN O'NEILL (vietnam Vet)
I would appreciate your taking this paper up with Bob
Haldeman and the President at the first convenience.
cc: H. R. Haldeman
EYES ONLY
SENSITIVE
July 24, 1972
MEMORANDUM FOR:
CLARK MacGREGOR
H. R. HALDEMAN
FROM:
WILLIAM E. TIMMONS
SUBJECT:
'72 Convention
Rules Fights
As I reported earlier, we face a bitter fight over changes in RNC
Rules governing Delegate apportionment and selection. Liberals
have arranged to be assigned to the Rules Committee, and Jo Good
reports great interest by liberals not on the Rules Committee (Javits,
Riegel, Governor Sargent, etc. ). Changes will affect the 1976
convention.
Although there are a number of recommendations, I believe the
"reformers" will concentrate their efforts on two points: (1) a quota
system for Blacks, women and youth on each State's Delegation and
committee assignments, and (2) a new formula for apportioning num-
bers of Delegates, giving bigger states more voice. There are other
possibilities, such as the composition of the Republican National
Committee, but they pale in comparison to the basic changes sought
by those who want to control the next convention -- a la McGovern!
Mrs. Rosemary Guin of Missouri headed a study group proposing
changes in the Rules. Her committee was called the Delegates and
Organizations (DO) Committee. Bill Cramer is the pre-convention
RNC Rules Chairman and is a Delegate assigned to the Convention
Rules Committee. We must get him elected as permanent chairman.
The "reformers" may contest this election since Bill is tracking with
us.
After analyzing two DO Committee Reports and receiving concurrence
from John Mitchell, Bill Cramer and White House staff, I transmitted
to Dole our positions. They are enclosed as Tab A. You will notice
we support most of the DO recommendations.
EYES ONLY
SENSITIVE
EYES ONLY
-2-
SENSITIVE
The DO Committee did not address itself to apportionment of
Delegates but the Ripon Society (mormally supported by Common
Cause) did file suit in court only later to have it put aside. How-
ever, we can expect future court tests.
In Tab B is Rule 30 regarding apportionment of Delegates. This
will be a battleground, especially over bonus Delegates. Basically,
each State is entitled to two Delegates for each Senator (200 total)
and two Delegates for each Congressional District (870 total). The
other 368 Delegates are from D. C., Puerto Rico, Virgin Island,
Guam and At Large bonus Delegates for states casting its electoral
vote for the GOP nominee, or having elected a GOP Senator or
Governor, or having elected a GOP majority of its delegation to the
U. S. House of Representatives.
The "reformers" will argue that this year each Delegate from Texas
represents 215, 000 people while each Delegate from Alaska represents
only 25, 000 people. The eight largest states are under represented
by about seventy-five total Delegates based on their electoral college
strength.
The court has held that the Party may give bonus Delegates to states
voting Republican. However, it seems clear these bonus Delegates
must bear some relationship to the electoral college vote of each
State. (California and Vermont should not receive the same bonus for
supporting a Republican President.)
To avoid blood-letting at our August convention and to stop any future
suits by Ripon or Common Cause, I feel we should make a reasonable
compromise.
For example, since there are 1, 081 basic Delegates, a bonus Delegate
could be given to each State voting for President Nixon plus a second
for every five basic Delegates or fraction thereof. This would total
about 266 for a grant total of 1, 347 if the President carried every state.
New York currently receives 88 Delegates. If it goes for the President
in 1972 it would have under the new proposal:
4 At Large (2 each Senator)
78 Districts (2 each District)
1 bonus for President Nixon At Large
17 bonus for President Nixon on basic ratio 1-5.
100 Total (A gain of 12)
SENSITIVE
EYES ONLY
EYES ONLY
SENSITIVE
-3-
California now receives 96 Delegates. Under the proposal, it would
receive:
4
At Large (2 each Senator)
86
Districts (2 each District)
1
At Large Bonus for President Nixon
18
Bonus for President Nixon on basic ratio 1-5
109
TOTAL (A gain of 13)
Tennessee now receives 26 Delegates. Under the proposal it would
receive:
4
At Large (2 each Senator)
16
Districts (2 each District)
1
At Large Bonus for President Nixon
4
Bonus for President Nixon on basic ratio 1-5
25
TOTAL (A loss of 1)
Delaware now receives 12 Delegates (2 for each Senator and Represen-
tative plus 6 bonus). Under the new proposal, it would have:
4
At Large (2 each Senator)
2
District (2 each Representative)
1
At Large Bonus for President Nixon
2
Bonus for President Nixon on basic ratio 1-5
9
TOTAL (Loss of 3)
An alternative to the one At Large Bonus and additional basic ratio of
1 - 5 might be to give each State supporting the GOP nominee 2 Bonsus
At Large Delegates plus one for every 10 basic Delegates or fraction
thereof. This would narrow the gap somewhat between small and large
states in the first proposal.
We need to discuss this very soon and put a team of lawyers to work.
EYES ONLY
SENSITIVE
THE WHITE HOUSE
WASHINGTON
December 7, 1971
MEMORANDUM FOR: HONORABLE BOB DOLE
FROM:
BILL TIMMONS
SUBJECT:
DO COMMITTEE RECOMMENDATIONS
The RNC special Delegates and Organizations Committee has been
engaged in studies and reports on three GOP activities: convention,
delegate selection and party structure.
Phase two recommendations were made on July 23, 1971 and consist of
ten issues. There follows a list of the proposals and where necessary
an analysis and recommendation.
RECOMMENDATION NO. 1: It is recommended that in those States
where delegates are elected through the convention system or a
combination of convention and primary systems, the precinct,
ward, township or county meetings should be open meetings and all
citizens who are qualified shall be urged to participate.
Recommendation: Concur
RECOMMENDATION NO. 2:
To increase participation by all Republi-
cans in the delegate selection processes, it is recommended that
those States using the convention method consider a system whereby
district conventions are held on a different day in a different com-
munity than where the State convention is held.
Recommendation: Concur
RECOMMENDATION NO. 3:
It is recommended that alternate delegates,
who are an important and essential part of each State delegation,
be elected in the same manner and under the same rules as delegates.
Recommendation: Concur
-2-
RECOMMENDATION NO. 4:
It is recommended that no delegates or
alternate delegates shall be required to pay an assessment as a
condition of serving as a delegate or alternate delegate to the Repub-
lican National Convention.
Recommendation: Concur
RECOMMENDATION NO. 5:
It is recommended that there shall be
no proxies at a convention held for the purpose of selecting delegates
to the Republican National Convention. If alternate delegates to a
convention are selected, the alternate delegate shall vote in the
absence of the delegate, and no delegate shall cast more than a
single vote and his alternate shall cast no more than a single vote
in the absence of the delegate.
Recommendation: Concur
RECOMMENDATION NO. 6:
It is recommended that there shall be
no automatic delegates at any level of the delegate selection pro-
cedures who serve by virtue of Party position or elected office.
Recommendation: Concur
RECOMMENDATION NO. 7:
It is recommended that Rule No. 14(a)
of the Rules adopted at the 1968 Republican Convention be amended
to read as follows: The Delegates from each State, elected to the
National Convention, immediately after they are elected shall select
from the delegation their members of the Resolutions, Credentials,
Rules and Order of Business and Permanent Organization Committees
of the National Convention, one (1) man and one (1) woman, one (1)
Delegate under the age of 25, and one (1) Delegate who is a member
of a minority ethnic group for a total of 4 members for each com-
mittee, and shall file notice of such selection with the Secretary of
the National Committee; provided, however, that no Delegate may serve
on more than one (1) Committee of the National Convention. Alternates
may not serve as members of Convention Committees.
Recommendation: Reject suggested change. This provision dis-
criminates against the 20 small states that have less than sixteen
delegates (4 members from each state on each of 4 convention
committees = 16 total). Since no Delegate may serve on more than
one committee and Alternates may not scrve, as a practical matter,
this Rule would probably deny committee representation to at least
another 9 states with delegate strength between 16 and 21. Therefore
over half of the states would be forced to give up seats on several of
the convention committees.
-3-
RECOMMENDATION NO. 8:
It is recommended that each State
endeavor to have equal representation of men and women in its
delegation to the Republican National Convention.
Recommendation: Concur
RECOMMENDATION NO. 9:
It is recommended that each State include
in its delegation to the Republican National Convention delegates
under 25 years of age in numerical equity to their voting strength
within the State.
Recommendation: Change "include" to read "endeavor to have"
to make the provision consistent with No. 8. If Delegates are to
1
be freely elected GOP officials cannot guarantee to include any
group of individuals. However, the Party can endeavor to have
special groups by encouraging them to become candidates for
Delegate.
RECOMMENDATION NO. 10:
It is recommended that the Republican
National Committee assist the States in their efforts to inform all
citizens how they may participate in delegate selection procedures
and it is further recommended that the Republican National Com-
mittee in cooperation with the States shall prepare instructive
material on delegate selection methods and make it available to
all.
Recommendation: Concur
'RECOMMENDATION NO. 11: It is recommended that each State endeavor
to have in its delegation to the Republican National Convention dele-
gates who represent minority ethnic groups in numerical equity to
their voting strength within the State. 11
While not binding, this provision puts the RNC on record encouraging
State organizations to cultivate candidates for election as delegates
from minority ethnic groups. This is interpreted to include racial
groups as well.
Recommendation: If the recommended deletion is made in No. 7
regarding convention committee participation it may be advisable
to include a new Recommendation regarding minority ethnic groups
patterned after Nos. 8 and 9.
THE WHITE HOUSE
WASHINGTON
December 7, 1971
MEMORANDUM FOR: HONORABLE BOB DOLE
FROM:
BILL TIMMONS
SUBJECT:
DO Committee Recommendations
The RNC special Delegates and Organizations Committee has been
engaged in studies and reports on three GOP activities: convention,
delegate selection and party structure.
Phase one recommendations were made on January 16, 1971 and con-
sist of eleven issues. There follows a list of the proposals and where
necessary an analysis and recommendation.
I.
TO THE REPUBLICAN NATIONAL COMMITTEE
1. It is recommended that the convention system for the
nomination of candidates for President and Vice
President be continued.
Recommendation: Concur
II.
TO THE CHAIRMAN OF REPUBLICAN NATIONAL COMMITTEE
1. It is recommended that the Chairman of the RNC appoint a
resource task force to hold public hearings over the nation
for the purpose of gathering information to be considered
by the Platform Committee of the 1972 Republican National
Convention.
Recommendation: To have Republican elected officials
(Governors, legislators, Congressmen, etc.) solicited to
submit their views in writing.
2. It is recommended that the Chairman of the RNC appoint a
committee to study ways the party platform may be presented
to the Convention.
Recommendation: Concur
II.
TO THE CHAIRMAN OF REPUBLICAN NATIONAL COMMITTEE
(Continued)
3. It is recommended that the Chairman of the RNC appoint
a committee to consider the use of electronic equipment
to assist the convention chairman and others in the con-
duct of the convention.
Recommendation: Concur but only so long as convention
tradition is not upset by usage of computers, flashing
lights, etc.
III.
TO THE COMMITTEE ON ARRANGEMENTS
=
1. It is recommended that the report of the Committee on
Convention Reforms presented to the Republican National
Committee in 1967 be reviewed to ascertain the progress
made in the 1968 Republican National Convention and evaluate
the potential success of these solutions in 1972.
Recommendation: Concur
2. It is recommended that the Arrangements Committee consider
all of the comments made in answer to the questionnaire
on those matters which would fall within its province.
Recommendation: Concur
3. It is recommended that subject to limitations demonstra-
tions be permitted only for candidates for President who
have substantial delegate support.
Recommendation: Concur
4. It is recommended that the Arrangements Committee
provide for the seating of the Members of the Republican
National Committee on the floor of the convention with
their respective state delegations.
Recommendation: Concur
-3-
IV.
TO THE RULES COMMITTEE
1. It is recommended that Rule No. 7 of the Rules adopted
by the 1968 Republican National Convention be amended
to read:
"Robert's Rules of Order Revised shall be the Rules of
this Convention, SO far as they are applicable and not
inconsistent with the Rules herein set forth provided,
however, the Convention may make its own rules con-
cerning the reading of Committee reports and resolutions. "
Recommendation: Reject the change. There are many
reasons why Roberts Rules should not be adopted. Basically,
the House Rules provide for firmer control by the Chairman
and are better for expediting business.
2. It is recommended that Rule No. 12 of the Rules adopted by
the 1968 Republican National Convention be amended to
read:
"Upon all subjects before the convention, except the Call of
the Roll for nominations for the President and for the Vice
Vice President, the States, the District of Columbia, Guam,
Puerto Rico and the Virgin Islands shall be called in
alphabetical order.
"For the Call of the Roll for nominations for the President
and for the Vice President, the first state to vote shall
be chosen by lot, and the roll call proceed alphabetically
from that state, including the District of Columbia, Guam,
Puerto Rico, and the Virgin Islands, until each State,
District and Territory shall have had an opportunity to
cast its vote. "
Recommendation: Rejection. This is too confusing to
delegates and permits uncertainty.
3. It is recommended that Rule No. 16 of the Rules adopted
by the 1968 Republican National Convention be amended
to read:
-4-
IV.
3. TO THE RULES COMMITTEE (continued)
"In making the nominations for President and Vice
President and voting thereon, in no case shall the Call
of the Roll be dispensed with.
"(a) No nominating speech for any candidate for
President or Vice President shall exceed ten (10)
minutes in length; nor shall there be more than two (2)
seconding speeches for any candidate for President or
Vice President and each of said second speeches shall
not exceed two (2) minutes in length."
Recommendation: Change to allow fifteen minutes to be
used as the "serious candidate" sees fit.
5
"(b) For 'favorite son' candidates the total time of the
nominating speech and seconding speeches shall not
exceed five (5) minutes."
Recommendation: Lump in this "favorite son" category
those who are not qualified as "serious candidates" in
paragraph (c) below. This will accommodate primary
winners in one or two states that do not have "favorite
son" status.
"(c) To be considered a serious candidate for President,
evidence of delegate support from five (5) states must
be presented. "
Recommendation: Change to define delegate si support as 10%
of convention delegates (134 votes). with support in at least
five states. Under the DO Committee's proposal "evidence"
is left to the permanent chairman and leads to confusion.
TAB B
MEMBERSHIP IN THE NEXT NATIONAL CONVENTION
RULE NO. 30
The membership of the next National Convention shall consist of:
A. Delegates at Large
1. Four (4) Delegates at Large from each of the fifty (50) States.
2. Two (2) additional Delegates at Large for each Representative at
Large in Congress from each State.
3. Nine (9) Delegates at Large for the District of Columbia and three (3)
additional Delegates at Large for the District of Columbia if it casts its
electoral vote, or a majority thereof, for the Republican Nominee
for President in the last preceding Presidential election.
4. Six (6) additional Delegates at Large from each State casting its
electoral vote, or a majority thereof, for the Republican nominee for
President in the last preceding Presidential election. If any State
does not cast its electoral vote or a majority thereof for the Republican
nominee in the last preceding Presidential election, but at that election
or at a subsequent election held prior to the next Republican National
Convention elects a Republican United States Senator or a Republican
Governor or a Republican majority of the State's membership in the
United States House of Representatives then in such event such State shall
be entitled to such additional Delegates at Large.
5. Five (5) Delegates at Large for Puerto Rico, and three (3) Delegates
at Large for the Virgin Island, and three (3) Delegates at Large for Guam.
B. District Delegates
1. One (1) District Delegate from each Congressional District casting
four thousand (4, 000) votes or more for the Republican nominee for
President or for any elector pledged to vote for the Republican nominee
for President in the last preceding Presidential election, or for the
Republican nominee for Congress in the last preceding Congressional
election.
-2-
TAB B
RULE NO. 30 (continued)
2. One (1) additional District Delegate for each Congressional
District casting twelve thousand five hundred (12,500) votes or
more for the Republican nominee for President or for any elector
pledged to vote for the Republican nominee for President in the
last preceding Presidential election, or for the Republican nominee
for Congress in the last preceding Congressional election.
C. Alternate Delegates
One (1) Alternate Delegate to each Delegate to the National
Convention.